This was the first Jeff Walker video I watched when I was struggling as a web designer... over 2 years ago... ...fast forward to 2019 and I have transitioned into affiliate marketing and creating my own training products and am officially a proud Product Launch Formula Owner... it’s like a full circle moment and I’m so grateful I never gave up! So looking forward to learning more in the PLF coaching program ⭐️⭐️⭐️😊😊😊
I agree. I just raised my price 10x what I was charging before and did a scarcity launch and did 10k in a week. Doing another big launch in a month and going to charge double what i did in this one. Should be good. Been reading and listening to your book PLF and looking forward to getting into your coaching program when you launch it again soon.
Hi Jeff. You're right, everything is relative. I paid $12,000 for a Master's degree and I make a decent living. But $2000 for the chance to make unlimited income... well, that's gold!
Loving your videos Jeff. I'm a struggling artist who works as a fork lift full time to pay my bills... I wanted to make the $1997 leap and start the program with my tax refund but I'm also in the middle of buying my first house... And was advise to not make any big purchases to keep us from losing our future home. You do give great content and that is why I Hope to go through your course soon.
Don't say "I'm a struggling artist" because you're simply recreating what you say you are. Instead say something like "I'm a growing artist" or "I'm in the process of mastering my art".
Yes the most problems usually happen with the people who buy the low end products not the high end ones. Over and over Again. I'm always amazed. Thank you
Came into this world via Frank Kerns and his talk about the million dollar day and how you guys were all hanging out. He calls Eben Pagen 'Whezzy? lol... Eben. Ebenezzer. Wheezy? Jeffersons? Kid Dy-no-mite! How can not anyone looking for Good Times not love this story.lol...Pun intended. Big fan of yourself, Whezzy, Kerns, Andy Jenkins, Mike Filsame...But this video is priceless! (Pun again :) Price equals action on a graph. Build the value to justify the sale. Brilliant. You never want to compete on price. You want to compete on value. Marketing genius, bro! Thanks. Well done.
Great strategy and focus on transforming high-value content to trust, client acquisition and revenue potential. The bottom line is that you have to prove your worth as a high-integrity subject-matter-expert to garner the momentum and community required to build a strong business. Offering authentic value and having the patience is critical to building the reputation that creates long term success! Bravo Jeff!
Note: Move the free line as the value goes up , and its easy to charge more price. I experienced the same as I publish more videos or posts, i got more sales from strangers online because they liked my work. I felt amazing. Next move for me is to improve myself and provide more value to charge higher price.
Thank you for the valuable message. This is exactly what I needed to hear. I've been thinking about free vs premium fees for a long time, but it has never quite made sense like this. Thanks again!
I am learning the hard way :-D Just launched my new Mind With Heart Virtual Learning Center and did not charge nearly enough. The result - I am struggling to keep the thing going! And not much engagement from my students either. When I pay $1997 for a program, I show up! I know now that I must charge more to be able to deliver the value I promise my students. "That's just how the world works!" LOL! Thanks again, Jeff
Great video Jeff! I'm having an interesting experience in Romanian educational market with the Launch, after I read your book "The Launch". I know also Eben work so great concept this "Move the free line"!
I understand that making a financial investment creates more commitment and more taking action and more results, and it's possible to make back the investment. But what always seems to be missing is some kind of bridge that can help people, myself included, to move from the free content to the paid programme, by finding a way to raise the funds to pay for the training. What really struck me, Jeff, is what you mentioned in your recent launch about how the support of a community is a key factor. Also that a barrier for a lot of people is just learning how to use the technology. And that's enabled me to realise I actually have the solution to this problem, in the form of a community people can join to support each other and exchange ideas and skills, utilising free content that is out there, with the opportunity to put it into practice applying it to marketing physical products (sourced and supplied by a company), so they can raise the money to be able to move onto the paid training. This is not an attempt to compete with trainers such as yourself, or to replace the kind of in depth training and coaching you provide, but rather to enable even more people to be able to take up your offer, who will be coming to you having already developed some of the skills and the entrepreneurial mindset in the process. I will be utilising what I have just learned from your launch masterclass, together with your book, to do a 'seed launch' of this - and so hopefully will then be in a position to move forward onto the PLF training the next time around.
Thanks we’ll take your advice. If it works we’ll be back to buy. If you make our firm money we’ll be back to spend some of it. It’s a fair proposition.
There are wonderfull people, that are thirsty to have this knowlege, and can't break the glass wall to afford this kind of investment. For example, I came from very poor family and have to build myself from zero. The only reason I'm sucessefuly moving forward, because I have a lot of free or very cheap content that enables me make a huge steps without investing a lot of money in it. In russian I have a lot of absolutely free content, and actually can take steps to the sucess. If I had tno russian language knowledge, and had to pay for everything I know, I would never get all this knowledge and moved forward in my life I think in USA you are super experts on marketing, but this knowledge is available for rich people only.That explains the huge gap between societies in USA. You can't change your state of mind without a help of sucesseful people.
I don't know what the average household income is in Russia, but in USA is roughly $55,000 per year. If someone offers a course for $2,000, even average people can afford it if they don't spend every dollar they make beforehand (i.e. they are into the habit of saving some money). So even though $2,000 is a lot of money, you don't have to be rich to be able to afford it. You just have to save some money instead of spending everything you make. People who are in the habit of spending everything they make will never be successful anyway.
I'm gonna jump in here @LubaKarpenko (watch Gary Vee also he gives great value if you're smart and he's a Russian immigrant.) So I agree with @tThe Real Goldomenso even though I can't currently afford PLF, and am from a poor background originally. In the U.S. & Canada the price for course is high but doable for many people- and Jeff is right when we spend more on something we take it more seirously even if we have to save up, or exactly because we have to save up! Did you work through his free course? Try that, and keep going you'll save enough and eventually be able to take the full course. And you'll learn by doing which is even better. Good luck!
This was the first Jeff Walker video I watched when I was struggling as a web designer... over 2 years ago...
...fast forward to 2019 and I have transitioned into affiliate marketing and creating my own training products and am officially a proud Product Launch Formula Owner... it’s like a full circle moment and I’m so grateful I never gave up!
So looking forward to learning more in the PLF coaching program ⭐️⭐️⭐️😊😊😊
I agree. I just raised my price 10x what I was charging before and did a scarcity launch and did 10k in a week. Doing another big launch in a month and going to charge double what i did in this one. Should be good. Been reading and listening to your book PLF and looking forward to getting into your coaching program when you launch it again soon.
Thanks Jeff, your free content is certainly worth A LOT!!!!
A very good explanation. Thank you Jeff.
Hi Jeff. You're right, everything is relative. I paid $12,000 for a Master's degree and I make a decent living. But $2000 for the chance to make unlimited income... well, that's gold!
I always learn from you... thanks for this tip. Have been in PLF but never really "heard" this before. Brilliant reminder.
Loving your videos Jeff. I'm a struggling artist who works as a fork lift full time to pay my bills... I wanted to make the $1997 leap and start the program with my tax refund but I'm also in the middle of buying my first house... And was advise to not make any big purchases to keep us from losing our future home. You do give great content and that is why I Hope to go through your course soon.
Don't say "I'm a struggling artist" because you're simply recreating what you say you are. Instead say something like "I'm a growing artist" or "I'm in the process of mastering my art".
awesome Orion K, I like your explanation and that's the real mindset which we should have :-)
Great value. Thanks for sharing!
I loved this video. It is so true. People have to be invested in the service in order to be motivated to use it.
Yes the most problems usually happen with the people who buy the low end products not the high end ones. Over and over Again. I'm always amazed. Thank you
Came into this world via Frank Kerns and his talk about the million dollar day and how you guys were all hanging out. He calls Eben Pagen 'Whezzy? lol... Eben. Ebenezzer. Wheezy? Jeffersons? Kid Dy-no-mite! How can not anyone looking for Good Times not love this story.lol...Pun intended. Big fan of yourself, Whezzy, Kerns, Andy Jenkins, Mike Filsame...But this video is priceless! (Pun again :) Price equals action on a graph. Build the value to justify the sale. Brilliant. You never want to compete on price. You want to compete on value. Marketing genius, bro! Thanks. Well done.
This Video Must be watched a min of 3 times! You Simply get it! Thank You Jeff
Great Value delivered! Love the down to earth style while being successful!
Nice tips, l will apply it on my services prices thanks
Thank you for this great content!
This is awesome, the idea of the free line really makes a lot of sense. That is super helpful. Thanks for the great content!
Amazing & Powerful Concept! Thank you Jeff. God Bless your Business even more
Great strategy and focus on transforming high-value content to trust, client acquisition and revenue potential. The bottom line is that you have to prove your worth as a high-integrity subject-matter-expert to garner the momentum and community required to build a strong business. Offering authentic value and having the patience is critical to building the reputation that creates long term success! Bravo Jeff!
Great video - thanks as always ***** :)
Note: Move the free line as the value goes up , and its easy to charge more price.
I experienced the same as I publish more videos or posts, i got more sales from strangers online because they liked my work. I felt amazing.
Next move for me is to improve myself and provide more value to charge higher price.
Great stuff!
This is great Jeff! Love it! I shared on FB
Thank you for the valuable message. This is exactly what I needed to hear. I've been thinking about free vs premium fees for a long time, but it has never quite made sense like this. Thanks again!
I am learning the hard way :-D Just launched my new Mind With Heart Virtual Learning Center and did not charge nearly enough. The result - I am struggling to keep the thing going! And not much engagement from my students either. When I pay $1997 for a program, I show up! I know now that I must charge more to be able to deliver the value I promise my students. "That's just how the world works!" LOL! Thanks again, Jeff
I would also like to know.
Stunning explanation! Great trainings and value!
Great video Jeff! I'm having an interesting experience in Romanian educational market with the Launch, after I read your book "The Launch". I know also Eben work so great concept this "Move the free line"!
Another great video Jeff.
Amazing video thanks Jeff!
Great concepts Jeff. Sparked off some really good ideas on how to presuade on value, especially with the free stuff
Excelent ! Brutal words for an entrepreneur
That was really interesting, explaining the free value level. Thank you Jeff.
Well explaind! Thanks Jeff!
you mastermind .... you just got my email and I feel I am missing out .... Thank's for your contribution to society!!
Thankx so much Jeff
Right on Jeff
Good stuff. Your amazing free content did get me to buy PLF at $1997.
And how you are doing so far? Kept going and had the experience to launch?
That rings my so true bell! I get it now! Awesome explanation. Thank You! karshotz...
Thanks for sharing this thought, Jeff. It's a great way to explain the "freeconomics" to
great lesson. thanks.
agreed，great video
You are the men!!!
Great information!
Yep yep Compete on value👏 💯
Thanks
I understand that making a financial investment creates more commitment and more taking action and more results, and it's possible to make back the investment. But what always seems to be missing is some kind of bridge that can help people, myself included, to move from the free content to the paid programme, by finding a way to raise the funds to pay for the training.
What really struck me, Jeff, is what you mentioned in your recent launch about how the support of a community is a key factor. Also that a barrier for a lot of people is just learning how to use the technology.
And that's enabled me to realise I actually have the solution to this problem, in the form of a community people can join to support each other and exchange ideas and skills, utilising free content that is out there, with the opportunity to put it into practice applying it to marketing physical products (sourced and supplied by a company), so they can raise the money to be able to move onto the paid training.
This is not an attempt to compete with trainers such as yourself, or to replace the kind of in depth training and coaching you provide, but rather to enable even more people to be able to take up your offer, who will be coming to you having already developed some of the skills and the entrepreneurial mindset in the process.
I will be utilising what I have just learned from your launch masterclass, together with your book, to do a 'seed launch' of this - and so hopefully will then be in a position to move forward onto the PLF training the next time around.
Well said, JW.
And that's how getting into your mastermind group can become a goal in itself
It is very interesting ! It scares me though to charge a lot for my services !
Thanks we’ll take your advice. If it works we’ll be back to buy. If you make our firm money we’ll be back to spend some of it. It’s a fair proposition.
makes total sense
Brilliant Thanks :D
Jeff, I have added this simple, well-done video to my Business Economics playlist in my Curata section of ruclips.net/user/videoeconomist. --John
The more you pay, the more you will value it.
There are wonderfull people, that are thirsty to have this knowlege, and can't break the glass wall to afford this kind of investment. For example, I came from very poor family and have to build myself from zero. The only reason I'm sucessefuly moving forward, because I have a lot of free or very cheap content that enables me make a huge steps without investing a lot of money in it. In russian I have a lot of absolutely free content, and actually can take steps to the sucess. If I had tno russian language knowledge, and had to pay for everything I know, I would never get all this knowledge and moved forward in my life
I think in USA you are super experts on marketing, but this knowledge is available for rich people only.That explains the huge gap between societies in USA. You can't change your state of mind without a help of sucesseful people.
I don't know what the average household income is in Russia, but in USA is roughly $55,000 per year. If someone offers a course for $2,000, even average people can afford it if they don't spend every dollar they make beforehand (i.e. they are into the habit of saving some money). So even though $2,000 is a lot of money, you don't have to be rich to be able to afford it. You just have to save some money instead of spending everything you make. People who are in the habit of spending everything they make will never be successful anyway.
I'm gonna jump in here @LubaKarpenko (watch Gary Vee also he gives great value if you're smart and he's a Russian immigrant.) So I agree with @tThe Real Goldomenso even though I can't currently afford PLF, and am from a poor background originally. In the U.S. & Canada the price for course is high but doable for many people- and Jeff is right when we spend more on something we take it more seirously even if we have to save up, or exactly because we have to save up! Did you work through his free course? Try that, and keep going you'll save enough and eventually be able to take the full course. And you'll learn by doing which is even better. Good luck!
Great information!