😱 What's happening with Waves plugins?
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- Опубликовано: 14 июл 2024
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To expand, I am a waves affiliate and moving to this subscription model is NOT beneficial to me as such. I was not paid to have an opinion or share it in this video. I think subscription is an ok model for new users, but think there is an opportunity to either grandfather existing perpetual licenses, or create an option for a la carte purchases of plugins. No solution will be perfect, and im sure waves will respond to the public based on feedback. What do you think about the new subscription model from waves? lmk
Waves has always been greedy, not surprised they did us dirty.
Waves is a bargain plug-in provider. I only use a few waves plug-in so paying for a whole suite of waves plugins makes no sense. Waves is the Walmart of plug-ins lol!!! I don’t think this is a good idea. But only time will tell.
It’s just a way to keep earning money on there part they ain’t making no money 😂
As a Mercury + Studio Classics + Inspire Virtual Instruments Collection owner, I think it's a pretty bad corporates decision. It actually increases my expenses by more than 2x for two computers since with my current investment, I can run my plugins on two PCs/Macs with an updated WUP (which I have until 2024). With this new subscription plan, you can only run it on one system and would need two subscriptions. Also, you could get the WUP discounted through resellers for around $200/year and sometimes you could even get it for $100-120 when Waves had a WUP sale. This makes it 2x to 4x more expensive for my particular situation. Sounds pretty crazy to me.
@@eargazmmusic Exactly! My initial thought was: Waves is the Kmart of plugins. They do not have enough premium products to ask this price. I mean Plugin Alliance is a far better option...and you get to keep 3-10 plugins each year...even if you cancel!
This message is sponsored by Waves
Are you a waves affiliate?
Im not gonna say what I think because I respect you, Im just gonna say that Im replacing all waves plugins from my workflow
I'm Gonna Switch To MCDSP, glad that i didn't load many of my 2023 sessions with em
Wish you would say what you think, that is more respectable.
@@Seathasky They probably think what seems obvious when watching. This artist wants to keep a good relationship with Waves.
no one cares lmao
@@uliseslozano95 Waves clearly did.
Honestly, this is just another unnecessary monthly bill I would have to deal with. So I’m going to say no to the subscription. There’s already too many out there. It’s always better to get a perpetual license because if i had to subscribe to every company i deal with, I wouldn’t have enough money to keep the lights on…
Fools. They've lost me forever after pulling this move.
I think they should keep the subscription but also give you the option to buy individual plugins
I think they will after a month of bad press. Antares has perpetual licensing in addition to subscriptions. Plugin-Alliance as well has had several ways to pay for plugins. Waves will eventually accommodate its older customers. I think this is a play to swoop on some plugin noobs. Unfortunately, these days Waves aren’t the only game in town like the old days. They aren’t going to attract the noobs with their antiquated garbage like they used to. UVI, Ujam, Sonible, iZotope, UA, Arturia, Antares, Native Instruments, Klevgrand, plugin-alliance, Melda etc all offer a much better experience in my DAWs
I’ve never bought any waves plug-ins and I wasn’t planning to, but I’m very much against “software-as-a-service”/software subscription models, so this concerns me because it’s a barometer of how so many different places are moving toward these subscription models. I’m definitely the type to be picky about what plugins I buy, and I would much rather pay a flat rate for exactly what I want rather than continue to be beholden, even if I’m paying less at any given moment for the subscription.
New plugins companies about to take over waves, Ive spent thousands and thousands on waves. As I started engineering music 32 years ago there were no plugins. Time to abandon ship. Ive been slowly getting away from waves the past few years.
Love the 2:55 bit, pretty dang affordable? Right right... Of all their plugins, I end up only using 7 or 8 on a regular basis. So 250$ or even 150$, a year? This IS NOT AFFORDABLE. So I'll ask you a question in return : Honestly, I'm curious, how many waves plugins are you really using everyday? In any case, thank you for your videos and take care.
I paid $30 for 1 plugin that is very cheap now I have to pay monthly? There's no way this is cheaper. Goodbye waves! 😢
I bought one plugin. Could use it for a year. Then Mac updated its OS and Logic. And I could not update the plugin due to Waves stupid update plan. It‘s getting worse now. I‘m out.
No one invested into a perpetual instagram app icon. Horrible analogy.
How about an option for $1 per month for each of the plug-ins you actually use, with a max of $15 or $20 per month.
I only use 3; only 2 regularly, and I’ve already bought them.
I like the Plugin Alliance model; choose either subscription or buy the plugin outright.
Instagram wasn't asking for $250 to rent their software when they changed the Icon. I'll stick with UAD. I was working at Guitar Center when they changed to their WUP program. Never invested in any of their plugs cuz of that. Their intentions were pretty obvious. But I'm a composer not an engineer. I don't buy plugs based on hype.
But maybe you have a midi pack I can buy.😂
yeah I thought this was such a invalid compassion! 😂🤨
But not all there plugins are good so it’s not worth it
Agreed
I'd go further: very few are good, the rest are middling, and none are top tier. I can't think of a single plugin of theirs that isn't soundly beaten by something a competitor makes.
After spending few thousand on Waves licenses and WUP and seeing the whole thing going subscription based I took action this morning. I uninstalled all Waves products from my M1 MacBook and I'm planning on using eventually only Logic stock plugins. I then installed all my soon-to-be-obsolete Waves products to a late 2013 MacBook pro which I will use sparingly. When this old MacBook dies my thousands of $$$ adventure with Waves will be over.
What about the people that bought in at full price bundles over 600$ and have not yet updated ….
They are all but forgotten…
Even the the 29$ plugs you can never update those or transfer
Them to another computer it’s gone unless you subscribe…
and even when you subscribe it's gone a month later.
You can always tell the creators who have a relationship with Waves😂 This benefits two types of customers:
1) people who are constantly buying plugins and are slowly building up to buying every plug they see on youtube AND pay WUP annually.
2) New studio owners starting from scratch that can't afford upfront cash for Mercury
Even that is debatable. I think what is deplorable is how this was handled. There is a certain irony that people who hated WUP are already missing it
It's strange to compare an Instagram icon that doesn't wiggle at anything to a wallet bump. I don't use presets, I have my own processing chains. Now waves has a lot of decent competitors, I think that from waves I will have only torque and their fm-synthesizer flow. But I think in the near future I'll find a replacement for those as well. I hope they know what they're doing.
It’s ok to offer a subscription model, the issue for me is getting rid of perpetual licenses. I’m personally not a fan of their new model, but I wish you the best 🙏🏾💯
As an affiliate do you get the plugins free?
Owning the plugins are the smartest move...
The way life is going, 'Just $24' a month and you can have all the waves plugins. And 30 other subscriptions a month - It's a mind game. It's like paying rent, your giving empty money out! Own your house! Stop giving away money to other people! So sad how we all fall for it.
oh yeah i rent because i'm dumb not because i don't have the money to buy a house, yeah that's why i rent mmhmm
@@LSSTmusic Now now relax, it was an example. Not a personal attack.
Of course if you can't afford a house, rent until you can afford it. But in no way is it smart to have the renters mentality. I rent! But my head is in buying a house the second I can.
Hope this explains what I meant.
They just sold me update plan on several of my plugins, like two weeks ago, KNOWING they were about to do this. So I will get this subscription, WHEN EVERY SINGLE ONE OF MY UPDATE PLANS EXPIRE, sometime next April (2024).
Did you read the terms and conditions. Once you “agree to pay for the subscription you lose all your liscense you paid for. All your old plugins don’t work anymore.
@Rob Christopher I haven't read them. I have heard from others who have read them. I've heard some agree with your take and others say that your take is incorrect. Adam Steele just reported that he went through them with some alacrity & he says that language only applies to the WUP, although it does seem like it could apply to any update. But they've now decided to bring back perpetual licenses & the WUP, so I suppose the point is moot.
Is this video sponsored by waves?
I agree that a subscription mode is good for some people. But it’s not good for everyone. There’s no reason why they couldn’t do both.
The reason is they know most people won't pick subscription model
As long as the old plug-ins would still work that would be fine.it would be best if they keep updating for those who have bought them before as that was the agreement that was entered on POS. They cannot change those rules later on. Some of these companies need to be held accountable.
Logic Pro for life…pay $299 for all the plugins…love that SSL Bus compressor but one or 2 plugins shouldn’t make or break an engineer…I’m not paying $250 a year to use only 2 plugins!
Software Subscriptions are awful & your perpetual liscense Doesn't Last forever it's useless for their next update cycle
So the ones you own now will only work until OS updates make them not work?
Personally I think it's a very disrespectful move from Waves. Once I cannot use my plug-ins anymore because of the lack of support and updates I will move on from Waves. They are going to face a very ugly downfall. I hope they fix this and let us make a better choice meaning, If someone wants to get the subscription go ahead, but if someone wants to keep their perpetual license and get support and buy new Plugins they can have that option too. It's crazy
No way. No how. Subscription? I'm out. Ba bye Waves... 👋👋👋
The issue isn't subscription per se. The issue is that there is no option but subscription. A lot of other companies have a subscription model, but they also allow you to buy their software outright if you want to. With this by Waves, there isn't an option to buy the plugins that you need. That's what people are up in arms about. The lack of an option. I think waves will regret this and they will at some point give people the option of buying whatever plugin they want or at least go back to the perpetual license model as an option.
Bye bye, waves. Thanks for being with me for almost 15 years. Not any more. Gona give my money to someone who respect my money and play fair with clients. Bye!! RIP WAVES
They should credit you back the full amount of money you spent on their stuff towards months of subscription. I’d have about 5 free years worth
If you're new to waves then sure but if you were a pre-existing customer then you should be grandfathered in to their new business model. So if you already had a handful of the legacy plug-ins which were already bought & paid for, they're going to effectively make them obsolete being that they won't be retro compatible with with future plug-ins...in order to use this you'll need to upgrade this, that and the third.
It appears that your focus on maintaining a positive relationship with Waves may have influenced your objectivity in this video. Initially, it seemed like you intended to provide a neutral perspective on the topic and discuss different types of users, but the content eventually felt more like an advertisement. Additionally, it would be helpful to avoid using terms like "butthurt," as it is used to mock or belittle someone who is perceived as overly sensitive or upset about something. This may undermine the credibility of your discussion.
I agree. The use of butthurt was done from a weak argument position, that in turn caused the video to be over for many at that point.
Not a bad thing?? U bugging? I own every single Waves plugin and only update when absolutely necessary for a new macOS. I’m still on V12 and V13 mostly as I wait for the new MacPro.
This is illegal and waves will be sorry. Will end up being free updates for life
So glad I saw this because I was about to upgrade my student license to the horizon bundle. It’s a shame .
Thank you for this
You literally can't anyway, lol. They just pulled the option without any warning.
@@BrofUJu I noticed that too, went checking after watching this . Saving up for something else now lol
Cheap or not? Depends on how often you use the service. If you need access on regular basis it is going to be expensive.
Can you recommend a good website for sync licensing and promotion for artist/Trax producers?
all these videos forget one important point. you still can install your V14 plugins but everything older that wasn't updated with WUP ist just not installable any more... this is a really bad move.
waves is paying a nice bag to get people to endorse a terrible idea, lol if youve already invested in waves this is them saying you need to pay to play in the music industry game... they were already a budget plugin company now they are phasing out the budget producer community they literally helped create... if i could only afford one waves plugin every few months on my budget how does this help me
I am the first type of person you mentioned. I have been saving for vocal rider and paz analyzer for a skool class. Now its gone to this. Maybe I waited to long. Waves is going to have to make some waves to put out the earth I just scorched LOL! (im dum)
Im a unique case that has a lot of Waves plugins I have purchased over the years, but just crossed over to a place where I finally (after a decade) realized you dont need 100 plugins. A good channel strip, a delay and reverb, and you can mix a record. Like how they used to. Unfortunately, the omni channel is the strip I use, but im sure I could find something else if I had to. However, on no planet that im aware of, would it be "cool", or a "great move", to screw over customers that have purchased products outright, so they can pay forever for a product they have already paid for. STOP IT.
I’m new to producing at home for a hobby I decided yesterday to try to subscription. I have a Mac and I’m using logic pro. I’m already having issues trying to download the plug-ins.
Thanks for letting me know !!!
I disagree 299.98 a year is not cheap. Monthly that adds up. We have so many subscriptions now. I never need to update my bundles that often. Only when apple makes a logical change to the os. I spent 600 bucks already and with two wup up dates that’s in the thousand dollar range now. So it’s ok to play 299.98 every year??? Forever?? Not me.. no thanks.
But instagram is free…and with waves you don’t have to update your plugins you just won’t be able to use the new stuff. I’ll stick to universal audio. I believe that’s correct. Let me know if I’m wrong
“ I think theirs 2 type of ppl that will be affected by this”…like what…Creators will be affected…Artist! I really really hate the money grab. I have to buy the plugins and then not only that I have to be create and now spend additional money on a plan for a website that I’m just suppose to buy plugins from…This is thee exact reason why Adobe has been losing subscription’s. SMH
I'm afraid that it's not a balanced view that you offer - I understand that you want to stay affiliate with them and promote their new model, that's up to you of course. It's fine to create a subscription model but to remove any option to purchase individual licenses plus then you have to pay a subscription just to keep these perpetual licenses updated in new OS's is NOT customer focused or friendly. In addition to this they gave NO notice that the perpetual licenses and the WUP would end - you're the only person I've seen say this is fine.
This is wrong and to call it being butt hurt is irresponsible. What customers want is a CHOICE. Have your subscription but if you’ve bought bundles like their overpriced mercury bundle to now know if there’s a new computer OS you can’t update them is insane. Essential the thousands spent previously is pointless because now you have to pay again for plug-ins you own forever? How is that a good business model. Just because people acquiesce doesn’t mean it’s ok. Unless you’re new to waves echo system no way you think this is a good idea.
R.I.P. waves…they done messed up.
I've had Waves plugins for years, and I am disappointed to say the least on this move to a subscription model. I want to have the option to buy and upgrade the plugins at my discretion, not to be forced into a monthly subscription. The 14.99 / month is very expensive, especially if like me you may only want to purchase just one new plugin each year. With that, I will not be using Waves in the future for any new plugins, and will keep my existing ones until the upgrade plan I have runs out. This will also limit my ability to upgrade my OS for fear of making my Waves plugins incompatible which we have seen in the past. I sincerely hope that others like Arturia or NI don't follow this model.
Not everybody have money to do the subscription so that f&@k up
Ya I don't think an issue is people not being able to deal with change. There are many companies that give the option of subscription or perpetual. It caters to more people. Honest question, would you be happy if you were renting your MacBook, monitor speakers, monitors , mouse, etc. Basically your entire setup, and the companies gave you no option to buy them outright, even if you got free upgrades to the latest items in that same line. You know that it completely kills hobbyists and can easily add to writer's block/kill creativity if you are thinking you have to create this very second as you are paying for it. Or if you have a bad month of creativity. This may sound extreme but You are kind of saying it's ok for how the music music industry used to screw over artists by only giving them items in the companies name etc so if they got dropped from the label or didn't create they had no assets. This is very similar and the bigger picture is not good. It preys on people that think that if they have access to other peoples presets , they will have a better chance of making it, and literally owning nothing. But not just nothing, something that they used to own before. Most of these Updates that waves push are common bug fixes that 99 percent of companies don't charge for. Not an overhaul of new features. And being a long time user of waves these feature updates were always strategically saved to times when a lot of there customers would have eto use the update plan to get them. It was almost never within same calendar year. That's bad enough, but paying more to get updates for what I already own but only if I stick to subscribing indefinitely is terrible. I spoke to their staff and they said even if I pay for a subscription just to update the plugins, it doesn't effect the perpetuals being updated so if I ever cancel that's it. To people that already own mercury, you are paying 25 month (they don't reward current owners at all which is also ridiculous) basically just for young gurus presets 😂😂😂 (an exaggeration, but ridiculous nonetheless). It's not just change it's being trapped by a company, it's a company being disloyal to long time investors in their products. Period. There's no argument for that.
I hope not upsetting waves with this take helps you with any endorsements you are interested in, in terms of branding. There are definitely a lot of variables and levels of stress with this and many people have different reasons for disliking their move to sub only.
Horrible business practice. There will be more haters than supporters. Without a doubt
Unlike Adobe, Waves do not have the monopoly in this area. Rental only works if you own the land.
Get it you’re just an affiliate!
Interesting choice of microphone Rhode nt1a. Something tells me you can afford "better"...
Waves didn't think forward enough...like what if the power grid goes down and back up and things aren't accessible via internet anymore?
Well we’d have a ALOT more things to worry about lol
Lol this the type of video from a person who is tied into these companies! Lmao! 😂😂😂😂😂😂😂😂😂😂😂😂😂😂 Sad
14 bucks on top of all the other subscriptions you have it all adds up.And if you have spent years buying plugins it's day light robbery
2:57 i only trust this as an opinion with this frozen reaction
Why is it you sound like you are getting a piece of a pie? Waves is just another subscription service that everyone, including small creators and small studio owners, will have to pay for every month. You have to bear in mind that not everyone is making money from their music and will be able to afford another subscription. Studio fees will have to increase, and the production costs will go up. Not everyone is making money off RUclips and will be able to pay for another subscription with passive income.
The issue is not the subscription, but just how they played the whole thing, holding people hostage of their new subscription model by not giving any other options to all the customers that supported them all these years… without these customers there would be no Waves around to start with, and now all we get is the middle finger. Just a bad move, that can have the potential to destroy their brand
Nope!!! Sorry but I think you’re off on this one. The biggest problem I think you’re not addressing is that all your projects will now be compromised unless you keep paying the monthly subscription. What happens if you decide to stop paying? All the work you’ve done is now unplayable. Imagine if Apple or Cubase of every major plugin company decides to go this route? $25 multiply by 10 apps you use for all your production beginning to end. That’s $250 you might as well add to your water and utility bill every month because now you either pay it or lose it. Plus who really uses 500 waves plugins for their production. Sorry. No thanks. I’m Waving goodbye on this one.
Ok now that I see they have a yearly payment my thoughts have changed
Nice
Waves has to give the consumer the ability to buy an on-sale plugin without a subscription, period.
5$/month is cheap .... otherwise ... bye bye waves 😂
I will not "curve soul" if you go to the site of another manufacturer, we will see that we can buy their products with an indefinite end license or purchase a subscription. It's a good move.
subscriptions are crap.
As a lifetime owner of all of their plugin i might consider to subscribe if i was offered a substantial lifetime discount.
First time on the channel and that absolutely one of the worst takes I've heard. Makes me think, what else are you shilling for?
Same
Dude most music RUclipsrs are just salesmen.
Can’t say I blame them. Getting free shit is great and getting paid is even better.
They call it a “Review” but can you truly review a company that you would like to keep a good standing in?
You Forget the 3 type of peuple : the one who knows about music AI and ditch all their music plugins
6 monte ago to back to basics assisted with ia
I’d rather just buy the presets for studio rack
Waves should pass the torch as this is absolute trash move by them. This won’t last for them.
Nope
No offense but this is such bs...smh. I've spent too much to own my plugins just to have to pay AGAIN to update them.
This is bull tbh. Imagine renting a plugin and not owning it, imagine all the og customers having to BUY A SUBSCRIPTION to update plugins they ALREADY OWN. Waves is not the only plugin service that's in. Was thinking about buying from Waves, definitely not now, they're greedy. Almost worse than Unison with this dumb stuff. And people that use Mac computers with their OS stuff always updating??? Yea nah, dis was hella disrespectful on Waves side. And affordable is an OVERSTATEMENT. Especially as an upcoming teen producer who is learning mixing and mastering for vocals and mixes.
Respectfully disagree. “Software-as-a-service” model is not good for the customer. You own nothing but pay a premium. How is that a good thing?
How to alianate your userbase in a single greedy move 101. You ain’t effin’ Adobe, Waves. Waving good bye….
Its disrespectful that they have marketed their plugins as bargains for so long, with no fine print that there was no insurance policy on your plugins lasting forever. Which means every body has basically already only been renting them. Since now nobody can update their computer if they want to continue using their plugins. Absolute dog act and am looking forward to watching the fall out.
Really waves???..
Bad business decision
Don’t need waves anything.. don’t buy any of it… so many other options and many options are free… don’t pay for it…
Boycott Waves
good video enjoy your day..!!
I agree with ya, honestly, it works for me in the short term because the $15 per month is about the price of one expensive plugin per year. If I stop finding the value in it I'll cancel and use one of the many other options out there. The shady side is pulling the licenses, updates, and one-time purchase options from loyal customers. I don't agree with that. It's a good reminder to not be too dependent on one thing. Hopefully, they course correct and maintain those long-term relationships better.
Thank you for your mastering video, its helped me understand the importance of harmonics and loudness while mixing and mastering. The production process is all new to me and honestly, I'm truly excited about Wave's subscription options. Let's face it, the music game is changing and with all due respect to those before me, we can't allow these issues to affect our inspiration to produce music. I'm gonna eliminate my pride and "Keep Makin' Beats!"
😂😂😂😂😂😂😂 omg
@@adolforosasRespectfully, it’s kool to lol but you know as well as I do, you’re gonna pay for the subscription because Waves will always and forever be your go to plugin when it comes to mixing/mastering. So which plan will you use? Monthly or yearly?
@@MrQuelimar they released a statement. Check it out
I'm glad that you didn't completely trash Waves because they made a change. Like you said change is hard for everyone. It is what it is. Having over 15 years of music making experience I have learned what I need and what I don't. Also, being around this long I have dinosaur computers with plugins that stopped updating and I had to find different ones.
I might sound crazy, but I am excited about this. 🤗
Why are people mad about this? They don’t have to advertise new plugins anymore and can put that money into new plugins. I don’t like how they forced it upon people. But I like this overall as with my upgrade plan and buying new plugins I spent well above 250$ a year overall and now if I do this I get a lot more.