kai higer, very true. I don’t like any sweetener of any sort in my coffee and found Starbucks the one time I tried them utterly tasteless. I guess it’s designed to not interfere with the flavour of the syrups so many like to add.
I think they're saying that it's sad to be proud of something that really doesn't matter at all. It'd be like me saying I'm proud to not like McDonalds, as if I've somehow accomplished something.
So Australians decided to get coffee that was better, from a person they knew and liked, at a place that was more friendly and convenient, and for a lower price? Nope, I still can’t figure out what went wrong... 🤔🙄😜
Did the same in my city. It was in the main shopping area of the CBD with many coffee brands and cafes littered throughout the complex. Starbucks didn't stand a chance. They charged several dollars for a tea bag and hot water, that's how stupid they were.
Spot-on. Starbucks has come back, and it's experiencing a bit of success now from what I can tell, only because we have much more tourists than 10 years ago, not its coffee got better.
I think instant coffee tastes better than theirs. Their coffee tastes burnt and upsets my stomach. I think the people who drink it do so as some snobby signal to other snobs it's some cultural thing in North America.
@@AnnaLVajda exactly , its a corporate racket that preys on a pretentious medium income low intelligence members of our consumerist hierarchy we call society .
Starbucks is way too overpriced. Good Day White Vanilla Coffee and Caramel Macchiato Coffee, which are almost 11 times cheaper, taste better than Starbucks. Starbucks coffee easily upset my stomach.
As a former Starbucks employee this video is 100% accurate, I think one of the biggest factors was price. You can get coffee of equal or better standard for less money at just about any café in Australia, so there is really no reason to go to Starbuck's unless there is nothing else open.
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I've lived in Australia for 2 years (back in the States now) and literally any coffee cart on the street can make better coffee than Starbucks. The coffee in Melbourne was especially good
When they finished up by saying that Starbucks is trying re-enter the Australian market by relying on tourist business, I went back and checked when the video was posted. Honestly, poetic, no notes. Also you don't need a whole video on market saturation and global financial crises to explain why they failed in Australia. The coffee is bad.
" you don't need a whole video on market saturation and global financial crises to explain why they failed in Australia. The coffee is bad" obviously a lot of people disagree with you since Starbucks is successful in many countries... so yeah I'm pretty sure taking the market and the global financial situation into account is relevant
@@Rubiecat i personally don’t think it’s that these people like the coffee better, I think it’s still bad, it’s about the brand and the sugary drinks. i watched a documentary about how Starbucks brands itself and so on and I think that’s the whole point.
@@Rubiecat "obviously a lot of people disagree with you since Starbucks is successful in many countries" Said countries don't possess much in the way of options. Bluntly, these groups are totally ignorant of how good or bad Starbucks offerings really are because they lack the necessary frame of reference. This same reason is why we see a constant stream of testimonials from tourists visiting Australia expressing newfound dissatisfaction with the coffee that was available to them prior. Disagreement from populations that lack any meaningful insight on a product doesn't account for much, all things considered. Neither does Starbucks success with those markets. The fact that Starbucks has failed miserably to assimilate into cultures that actually have a robust appreciation and understanding of what good coffee is speaks for itself.
@@Rubiecat the thing is that there's no good coffee in places like the US, y'all just don't have any other experience other than drinking sugary blended-up icecream, Gloria Jeans' has an outlet near me serving similar stuff to what Starbucks has and the difference is massive. I personally prefer a McDonalds' barista (feel free to hate me, but I just believe the coffee is better).
Update: Why Starbucks failed a second time in Australia. They decided to ignore the local market and go after the International tourists, and in 2020/2021 there aren't any International tourists.
Australians are spoiled for choice when it comes to coffee. There are so many great cafes serving top quality coffee which is better than Starbucks. As a Canadian expat I have seen both sides and Australia wins hands down!
in australia we are definitely snobby about our coffees….especially in melbourne. most people (like me) know starbucks for being over-priced, sugary fast-food coffee. honestly it’s really crappy when there are so many brilliant baristas here that serve better coffees and other drinks for better prices.
Like selling ice to an eskimo??? What a bizarre comparison. Starbucks opening in Italy is more like an ice making factory that makes ice from dirty bath water opening in the North Pole..... Eskimo's don't need it, they don't want it and their ice is way better.
@Cbg G you can just go to a local cafe with baristas who are actually trained (believe me I know I worked at Maccas and got 2 days training and all the other people I worked with got no training so burnt coffees all round) and pay the same price or even cheaper at some places. Support your local not another American franchise.
Starbucks doesn't make sense in Australia. Nobody is going to ride a kangaroo across the plains for 2 hours, dodging deadly spiders and snakes, just to get a $15 cup of coffee.
No offense, Caity, but perhaps you fail to realize the full significance of Starbucks. I well recall the time when Starbucks first came to my small city in America, and my reaction was: "My town has finally become civilized, our town's people rendered elegant and refined."
I wasn't making a hate comment on Starbucks, just stating a fact. Our bean quality and prices are reasonable. Starbuck's poor quality and high prices aren't reasonable. Your situation is just the result of gentrification.
They probably aren't Bakker, Starbucks in the US is considered to be a trendy chain (which makes me shudder thinking about the state of coffee in america) Think of it like the coffee emporium for hipsters.
I think a minor point that's missed is that Australian's are very well traveled with most of us having travelled internationally at least once in our lives, so we'd already been exposed to Starbucks at cafe's in other countries - and discovered it was terrible. Huge milkshakes and slushies disguised as coffees, or watery bland filter coffee. So Australians already had no interest in Starbucks when it eventually arrived in Australia.
Interesting! I actually thought since Australia is so far from the rest of the world that people would travel less. Where do most Australians travel to?
@@pangaea5258 Our most popular destinations are New Zealand, Indonesia and Europe, but basically you'll find us travelling in every country in the world. I have encountered fellow Aussies in Madagascar, Tanzania and Iceland. You name it, we travel there!
You're right about all those other coffee drinks. But I still love a black Starbucks drip coffee if I'm going to a chain. Tastes great and is super strong for night shifts :)
I did the right thing, I'm in Adelaide I bought a cup for myself and didn't rely on someone else's comments. It was a plain cup, with milk. It was very, very hot and the "coffee" had no taste, nothing. I forgot how much I paid for it, but that was my first and only cup of Starbucks. I'm glad I had that cup. Starbucks closed down soon after, never to be seen or heard from again.
As an Aussie I was shocked at how bad the Coffee was when I was in the United States. Almost turned me into a tea drinker !! Servos at home have better coffee.
Some of the best coffee I've had was when we lived in Laos. Right up there to anything we can get in Australia. One of the cafes I went to in Vientiane you had a choice. I'd drink medium roasted organic Arabica and they'd grind it fresh for you. About two bucks for an espresso with a splash of warm milk. I used to bring Lao coffee beans back to Australia when went home for a visit.
@@abdulabadkumbati664 That's quite true. Many here in the PH only buys Starbucks just for the status symbol. You could see the usual bringing a Macbook then buying a Starbucks. Starbucks doesn't even taste like coffee anymore. So I just brew my own coffee at home so I could save money. Also there are also some local coffee shops where I live which also make good coffee for less.
And decent price. Sadly though cafes are a bit of a rip off at times when it comes to their cakes and biscuits ($4 for one biscuit that would have cost them around $10 to make a batch of 12-15 of the same cookie and size). I only go for the coffee and even that I'm finding its getting a bit over priced these days. Its rare to find a coffee now thats naturally strong and doesn't taste like a cup of waterdown milk....Seems like 1 in 5 cafes are worth it, the rest are just looking out for their own pocket and nothing else
LittleMissJmoo Moo It makes sense that the prices are high in areas like Sydney due to the astronomical prices of real estate. You can assume these cafes are paying an arm and a leg for rent and I think you’d find their profit levels aren’t that much higher than what they are spending
LittleMissJmoo Moo there’s enough cafes around for it to be extremely competitive so they couldn’t get away with too much overcharging. It’s all relative to cost of living etc
Elle Handley Shame I was in 7th grade when I was in Australia... All I ate those meat pies and chocolate milk. Didn't try the coffee but my mom enjoyed them.
M WOLF Australia has one of the best coffee taste. People invited me to Starbucks when I traveled in US. Actually, in Australia, young people go to Starbucks for boiled water after a long drunk night club party. No one else really steps into their stores. In US, well, size matters. There's no taste in American food culture, it's all about size. That's what I realised there.
As an Australian, Starbucks probably has the worst coffee in Australia compared to almost all coffee sold here. We have very high standards when it comes to coffee and I'm sorry to say this but Starbucks is overpriced for very low quality coffee.
have you tried coffee at australian cafes? half of them make some really good stuff, but some are not so great. depends on the barista who makes it also, you can tell the difference when being ordering a mocha by different workers some really just nail the measurements on the head while others lack in say chocolate. or too much milk or too little, etc.
Considering the cafe culture in Australia where there’s a good coffee shop on every street corner…. Why on earth would you choose Starbucks over a local cafe? Even McCafe coffee is better than Starbucks
The answer is simple - Australians know what good coffee is and therefore how crap Starbucks coffee is. If you look at global barista competitions - Australian baristas are consistently highly ranked.
likechaaa you can find amazing coffee in the USA but you usually only find it at local owned shops usually the Italian ones or you can make it yourself which is stronger than Starbucks lmao homemade coffee from store bought grounds in a plain coffee maker Is better than Starbucks Starbucks is honestly trash and I’m an American 😂😂😂
lol are you insulted by the fact that someone said that Australians know their coffee and what makes you think that everything in Aus is subpar standard. (typing this comment I realise that I am a hypocrite as I am now the insulted one but hey who cares im hypocrite)
Club Soda No it isn't worth it. Starbucks make inferior and overpriced coffee (and the service was terrible). I'll pay for great coffee. That totally excludes Starbucks.
either way...I feel no obligation to support local. Why is the well being of people that live near me more important than the well being of people who don't live near me?
I had the opportunity to visit Australia for two months x2. Once in 2019 and again in 2020. The food there is amazing! I couldn't believe how delicious everything is. Basically, we are not eating real food here in the States.There is a huge difference in how things taste. It's the same with their coffee. It has depth and flavor. We are so accustomed to our fake food, we can't tell the difference. It just tastes normal to us. It's not until you leave here and come back that you'll know. More than likely, SB was trying to feed them the subpar garbage that we're given here in the States ...THAT'S why it failed.They're not going to pay for that crap. One of my favorites in Sydney was chai latte. I remember my first time going to Starbucks after returning home. I ordered a chai latte, took a sip and spit it back in the cup. I threw it away. I was shocked at how watered down and tasteless it was. It took me awhile to get accustomed to this stuff we call food here. Sadly, it doesn't bother me anymore. I miss Sydney. I would love to go back again...
As an Aussie, I've had some bad coffees from local cafes, but none of them got close to how absolutely crap a starbucks coffee is. I go for a flat white, and the Starbucks flat white was genuinely undrinkable. It wasn't just a bad coffee, it was a complete failure of a drink in everyway. Even a maccas or 7/11 coffee goes better than a starbucks, at least in my experience.
Out of the coffee you can buy in the US (McDonald's, Dunkin) Starbucks offers the darkest roasts. So I doubt that's a big reason why. Especially since Starbucks is doing very well on countries with great coffee culture.
Brendan O'Brien all of those you mentioned produce rubbish coffee, Starbucks included. Best cafes in New York are run by Australian baristas. Name one country with ‘great coffee culture’ SBs is doing well in
Respect to Australians for staying conscious about good quality and not getting carried away by the wave of american mass influences like so many european countries...
palemoonlight96 Burger King, literally, had to change their name to Hungry Jacks in Australia because people were stick of American companies coming over. To this day, my great grandfather will not go into Mcdonalds or any fast food chain EXCEPT Red Rooster which is like a Australian Chickfilla. This has been going on for Generations.
Melbourne alone has arguably, and actually award-winning, the best coffee in the World. It's incredibly unique there due to the milk and water used. Along comes Starbucks with their more expensive, coffee-flavoured milk with sugar and you wonder why it didn't work?
@deliverence LOL Starbucks is better than the average "Italian Coffee". You clearly have absolutely no idea what you are talking about, neither what "gourmet" is. What's next? McDonald is better than 3 michelin star Italian Restaurant?
I guess Europeans don't prefer good coffee as Starbucks has conquered Europe. The arrogance in this thread is too cute. Australia isn't special, Starbucks simply didn't pay attention to the market like they paid attention to France and won them over.
THE VITO That isn’t why Starbucks failed in Australia. McCafe is very popular in Australia and while the coffee isn’t bad it clearly isn’t the best. I just think the Starbucks as an overall product didn’t fit into the Australian market.
When I was a teenager in the 80s, Sydney cafe culture was already firmly established. Excellent quality and price in almost every suburb of Sydney - all of them small family cafes where you could see the barista make your coffee, and happily have a chat with them. Melbourne was the same. With Australia's two biggest cities already completely soaked in an excellent cafe culture, any new entrant was going to have a rough time. Starbucks never made sense here. It was a super-expensive mass-produced coffee of a lower quality than we had been getting for many decades. It was only a matter of time before the mounting losses forced them to surrender to reality. The only real surprise was that it took them so long to realise that it was never going to work.
Yes. Proud as. Starbucks is hugely overrated. Too expensive but taste like crap. Ive had better coffee from my local McCafe. Gloria Jeans however is one of my faves.
That’s so true...McCafe’s coffee tastes much better than the one from Starbucks. Most of the poor Americans who cannot fathom the difference between a good coffee and a bad one seem to prematurely conclude that Starbucks has the best coffee. Pathetic..
But of course. No wonder coffee is better and cheaper . SA can import its coffee directly from African Coffee growers and save on freight costs as well as transit time .
Grew up poor in a small rural town in Oklahoma and never was a caffeine drinker, I visit Starbucks once on a vacation trip to Dallas just to find out what all the hype was about, can't remember exactly what I order but what I do remember is that I paid for an overpriced coffee and sandwich, never managed to finish either as I could've gotten a similar product on a gas station for half the price.
in Melbourne we have thousands of great coffee shops, probably a result of lots of migration from italy in the 50s, we are used to good coffee, and dont trust corporate coffee
richard finlayson it’s not like New York doesn’t have a lot of Italians and your corporation theory doesn’t explain how McDonalds, KFC, Dominos have done so well here ....
Very true, but there is one in Melbourne 5 minutes away from me and its pretty decent, better then the one i went to in los angeles, ive only been to 4 starbucks before, first time in the city near federation square (its closed down now and iy was passable) one in disney land aneheim, its good, i went to one in los angeles, it wasnt very good, the best one is 5 minutes away from my house, it opened a couple of months ago
preteens and Asians. I'm not being racist here you go to one of the few Starbucks left in Australia the only people in there are a handful of Chinese tourists...
Why did Starbucks fail in Australia? Bad coffee - simple We have amazing coffee here and we don't need a Grande coffee for $5. Starbucks is only for tourists, insta and Wifi.
I'll always go to a local place rather than a Starbucks, even if it's a dollar or so more expensive at the small business, just since the coffee and atmosphere are better. I think Aussies in general are particular about everything we interact with, if we find a business that makes coffee we like, we will support and make a community within that circle. I've tasted some of the best coffee in less commercialized stores. (also the servo coffee is actually wayyyyyy better than sb anyways haha)
If America had our coffee culture, Starbucks would never have taken off their either. Would you rather pay up to $8 for a drink that resembles but is *not* a coffee, is too big and too sweet, or like $3.50 for a badass barista-made bad boy that’s far and away the better product...It’s not hard...
Starbucks is famous for their frappuccinos, not their coffee. And anyone who has had a frappuccino knows that is it not even remotely "similar" to coffee, or even pretending to be a coffee. It is a frozen drink that can have coffee flavorings added. Their regular coffee is not all that bad, and if you know how to order, it won't cost you more than $3 for a venti. ..which is comparable to most coffee shops where I live.
Who the hell goes to another country for vacation and visits mega-chains they have back home anyway? That kind of person is just better off staying at home. When in Rome, etc.
I would say it is more like a MacBook, it is expensive and the same quality as any other computer. Beats are actual garbage. Starbucks also appeal to people with Macs. No one uses beats anymore
Rx Panbanda yep. Scott gave a horseshite comparison. you don't have to order the caramel latte with cream you can buy coffee beans or just a black with 1 sugar
Not for the price. 1.5k for a MacBook that can't even run overwatch that a 1.2k desktop could at over 150 fps. Its the same with coffee. Apple is an appealing brand the same as Starbucks, but once you dig deeper, you can find even better coffee shops or computer brands for much cheaper and the same/ better quality.
This video COMPLETELY misses the point. Starbucks couldn't compete on basic coffee flavor. Their coffee tastes terrible. Their baristas don't know how to make good espresso. Starbucks failed in Australia because Australian coffee--even at a lousy airport cafe--is way way way better than Starbucks. That the people in this video couldn't figure that out is just another sign of how coffee-impoverished the US is.
Must be great to walk the streets of Australian cities and not see that irritating green logo in every corner. Alright Australians...you do know your coffee!
"Must be great to walk the streets of Australian cities and not see that irritating green logo in every corner. Alright Australians...you do know your coffee!" My town in Mexico only has a couple Starbucks - out of half a million people. The rest of the city still has soooo many indie coffee shops - the way they used to in lots of coastal California. It's the perfect balance. I still like Starbucks from time to time but moving in and buying up most of the indie coffee shops kind of killed a lot of that more chilled kind of shop - less corporate, on the go kind of vibe - sure you can relax for hours in a Starbucks too but they are more crowded - in lots of places that is all there is but Starbucks.
Jimsy, True! Starbucks isn’t even that good and pretty overpriced. Same goes for some other countries as well. People either drink tea or coffee at local cafés instead. Aussies surely know their stuff.
Club Soda Er no. I've had a few Starbucks coffees and wasn't thrilled at all. My Son In Law recently went to the USA and told me I'd be disgusted. He said that it was impossible to get a decent coffee anywhere. I love my coffee, so that's a big strike against me going stateside.
+Hammer 001 Nice try, but no. Coffee culture in Melbourne is do much stronger than "a bag of Nero". For instance, within walking distance of where I live are cafés who are also independent roasters. I'm not sure where you're going for your latte, but come to Melbourne and I'll buy you a real cup of coffee. :)
That's because Australia have their own coffee that's amazing already. I was there in the 90's & it's probably the first time I'd been anywhere that had coffee shops everywhere & they were mostly independent coffee shops ran by Italians. Don't forget Italians emigrated to Australia decades ago.
you clearly don't get it. you are paying for the environment...a comfortable place to hang out and even get work done or whatever else. there are few places that offer that...try doing anything productive in a bar, restaurant, train station, or even public library for that matter....Starbucks and similar places are far superior places for reasons like that.
B. Alvn No what if im just a pure coffee lover (im sure theres alot of ppl are) and just wanna enjoy a cup of coffee and i wouldnt choose starbucks cuz i can get good ones for cheaper
The age of the intellectual has truly died. When we have this chipmunks like this saying "You can get more work done in a Starbucks than a library". I'd explain further but i'd rather just let your statement hang in the air.
People in Philippines drink Starbucks coffee not because it tastes good (because it doesn't), but because it shows they are wealthy enough to afford it.
Australia has better coffee than Italy. Have just returned from Italy, unless you want an espresso their coffee is mediocre at best. Europe (and the rest of the world) is finally waking up to Australian coffee/cafe culture, in major cities around the world you will find an increasing amount of Australian style cafes serving flat whites and australian style breakfast.
Kirsty McKenzie what about Indonesian coffee Australia imported coffee from all over the world. I’m not talking about barista, it’s coffee bean. Have you ever seen coffee tree?! And how the villagers processing the coffee bean from scratch very unique. I remember when I was living in a village we have coffee tress in our back yard. The aroma of an old lady roasting it in a clay pot jar hnmmm Sorry got carried away 😂
I see a lot of people taking about coffee. That's Starbucks's first mistake. It isn't a coffee shop. Starbucks is a sugar-milk shop. They need to brand themselves honestly.
Yeah! I see Starbucks the same as a milkshake or McDonald’s frappe, and I love both. I know they claimed that Australia doesn’t like sugary drinks but there is a booming bubble tea market here especially among young people? Maybe Starbucks should start advertising itself as a hangout/place where you can study with your sugary drinks, rather than for its sub par coffee. Like a slightly more classy maccas
Here's the thing. Starbucks was trying to compete in a country saturated with great coffee. Every place makes a decent brew. Even McDonalds for crying out loud. You have to offer something pretty special to stand out here. Especially in Melbourne.
Australia actually invented McCafé so there’s that. Even at a fast food place we were dissatisfied with the watery, flavourless, American style “coffee” so invented a whole new type of McDonalds for ourselves. Now McCafe is everywhere.
Indeed it is. The main difference with our coffee and their coffee is that, they always had half and half creamer and flavoured creamers to add to it. It made the coffee a little more tolerable. For some reason, Australian's never got that. Though, to be fair, it wouldn't have helped al that much.
Try buy take away coffee in local cafe n sit in Starbucks drinking outside coffee....That is fun n that what I do hahah...Also the Starbucks coffee taste crap literally crap .... I'm from Melbourne n they don't seem to care when it comes to making coffee place milk on steamer n I even see staff chatting amongst themselves for several minutes during non peak hour before serving the drinks
Yeah there's good aussi savage and bad aussi savage, throwing away our car industry and choosing to buy expensive Thai dirty diesel utes for me is a savage mistake, PS on coffee I happen to not mind Starbucks coffee, because they make a good quality filtered coffee, that actually can be just as tasty and enjoyable as the typical Italian espresso style Australians like, because the extraction process brings out different characteristics, which is also why plunger coffee is my favourite
Honestly imo it’s because it’s too darn expensive here! Melbourne has such good coffee shops all over its city so there’s really no demand for starbucks.
Every sandwich shop, milk bar, donut and fries vendor and their 3-legged dog has a barista in Melbourne. Starbucks splashed in the wrong country, everyone makes a good espresso here even the little galley cafes with their plastic table cloths. We have Java and New Guinea and our own coffee growers. The greek and italian cafe culture caught on long ago, a capuccino cost less than a minimum of chips, and you didn't pay for the fancy touch of steamed milk froth with sprinkle of chocolate powder. That is just how european immigrants, especially italians, made you a coffee. And they cleaned the coffee machine, obviously.
I like starbucks, but after spending a year in Melbourne my life changed! So many independent coffe shops with amazing flavors and great baristas. Now back in US and I cant find a quality coffee shop that compares :(
mraaronhd if they keep on selling sugar water junk, i doubt it will ever make a comeback, coffee culture here is different from junk food lovin muricans
🎯 Key Takeaways for quick navigation: 00:01 ☕️ Starbucks' Global Expansion 00:25 🇦🇺 Starbucks' Entry into Australia 01:21 🚀 Rapid Expansion and Lack of Differentiation 02:13 ☕️ Australian Coffee Culture 04:06 🌟 Success of Gloria Jean's in Australia 05:03 🇮🇹 Starbucks in Italy and Starbucks' Comeback in Australia Made with HARPA AI
@Wilson I'm don't want to insult and please don't be offended but it seems Americans are not very adventurous in food. When I travel, I want to taste authentic food of the place to compare with what we have back home. Especially iconic food like pizzas. On that note, Pizza Hut's pizzas are terrible. There are numerous independents selling pizzas that are way better tasting where I live. I wouldn't blame anyone for wanting to go to McDonald's in other countries. They usually have different items unique to the country. Also McDonald's isn't French food.
@@psifoo yeah, i'm from singapore & our mcdonald's is halal-certified. i was shocked when i travelled overseas as a kid & i saw that there was pork in the menu. it's interesting to eat pork at a fast food place though. i used to think that fast food all over the world was halal HAHA.
@@filip8985 I'm not comparing Pizza Huts in different countries. My comment was about an American chain selling Italian cuisine in Italy. I'll be surprise if it even makes money there.
A seven minute segment to explain what an Australian can tell you in a few seconds. Our coffee culture was built on post-war Italian immigration, so we knew the best coffee long before Starbucks came along.
Mulloway Man Of course, I understand that but even in areas with high Italian immigration like New York and Chicago had no cafe culture despite a strong Italian cultural presence in cuisine. In fact, new York and Chicago are the two cities in America with the MOST Starbucks locations.
Its like they arrived AFTER 500,000 other coffee shops had set up and thought ‘you know, if we make bad coffee and overcharge for it, will muscle in on those 500,000 other cafes’. Lol
Father Bertolucci don’t generalize. A lot of them prefer the coffees served at IHOP, Denny’s, Wafflehouse. Their coffee is good and many drink it black (no sugar no cream).
well younger generation can change their mind, so why give up? drinking coffee is not about taste, but also social status, and younger generation love facebook and twitter, telling other people what they consume
They didn’t adjust to Australia’s quality expectations. We heard the hype, drank the coffee, and it wasn’t good enough to compete with superior local coffee
Australians were used to good coffee. Starbucks taste burnt. I lived in Australia in the 70's and the Italians made the best coffee. I used to go to a restaurant across from Manly Beach and they made cappuccino and expresso that was to die for. Thank goodness for good taste. Americans have no idea what good coffee is. They will not make it in Europe, because their coffee sucks.
Long story short, Aussies have good coffee that Starbucks doesn’t
kai higer yea, why would we buy coffee that’s worse than instant coffee.
not true
@@BILLYBANTER69 Very true. Aus and NZ have been coffee snobs for a very long time. Your trashy over sugared drinks arent coffee bro.
kai higer, very true. I don’t like any sweetener of any sort in my coffee and found Starbucks the one time I tried them utterly tasteless. I guess it’s designed to not interfere with the flavour of the syrups so many like to add.
Right. I am living in Australia
Is anyone else kinda proud of Australia for totally not giving a crap about Starbucks?
Hear hear!
Why would you be proud of that? Thats kind of sad really
Amerishill alert!
I think they're saying that it's sad to be proud of something that really doesn't matter at all. It'd be like me saying I'm proud to not like McDonalds, as if I've somehow accomplished something.
+1.
So Australians decided to get coffee that was better, from a person they knew and liked, at a place that was more friendly and convenient, and for a lower price? Nope, I still can’t figure out what went wrong... 🤔🙄😜
That sums it up.
Nailed it
It’s almost like we already had good coffee😂
😂😂😂
Neither can starbucks. Dumb as dog💩
as someone who's always thought of starbucks as overpriced, oversweetened pishwater.... bravo Australia, good work on this one
based take
@@haywire4686 it's right though. And if anyone thinks Starbucks is good then they just haven't been to a half-decent cafe
crazy but starbucks is the most affordable coffee store in turkey right now
@@Marcelo-hf5xlbased means that its true
@@blauendonau9779Damnn
I love how Australians are proud of Starbucks failing there.
Absolutely. When Starbucks opened on Brunswick Street it was an epic failure to the delight of EVRYONE who frequented the street.
Did the same in my city. It was in the main shopping area of the CBD with many coffee brands and cafes littered throughout the complex. Starbucks didn't stand a chance. They charged several dollars for a tea bag and hot water, that's how stupid they were.
It's only for the tourists that come here now. I do better coffee than that stupid chain. Good riddance!
Yep, most places in Oz make much better and cheaper coffee.
OK so Starbuck's failed. How bout telling me whats on tv tonight down under. Australia is like a suburb of the states
Hot tip, you walk into a Starbucks in Australia, everyone knows you're a tourist
That’s only if you buy the coffee
Spot-on. Starbucks has come back, and it's experiencing a bit of success now from what I can tell, only because we have much more tourists than 10 years ago, not its coffee got better.
@Tt Miller pickpocketing is not really a thing you have to worry about in Australia like most European countries
or a 14 year old girl
@@Phahel7 well that isnt true lul
Let me summarise: Starbucks coffee tastes like instant coffee. Why would we buy instant coffee for the same price as proper coffee?
I think instant coffee tastes better than theirs. Their coffee tastes burnt and upsets my stomach. I think the people who drink it do so as some snobby signal to other snobs it's some cultural thing in North America.
@@AnnaLVajda exactly , its a corporate racket that preys on a pretentious medium income low intelligence members of our consumerist hierarchy we call society .
I never taste starbuck before, is what you say is true??
Starbucks is way too overpriced. Good Day White Vanilla Coffee and Caramel Macchiato Coffee, which are almost 11 times cheaper, taste better than Starbucks. Starbucks coffee easily upset my stomach.
What do you mean the same price? They charged way more than other cafes.
As a former Starbucks employee this video is 100% accurate, I think one of the biggest factors was price. You can get coffee of equal or better standard for less money at just about any café in Australia, so there is really no reason to go to Starbuck's unless there is nothing else open.
Most times it amazes me greatly how I moved from an average lifestyle to earning over $63k per month, Utter shock is the word. I have understood a lot in the past few years that there are lots of opportunities in the financial market. The only thing is to know where to invest.
@@Florencecoxx I keep wondering how people earn money in financial markets, i tried trading bitcoin on my own made a huge loss and now I'm scared of investing more.
@@bjoe631 That won't bother you if you trade with a professional like *Mr Gary Mason Brooks* my coach, you may have come across him on interviews relating to bitcoin and stocks. He trades, manage trading account and offer mentorship program for clients who wish to become professional investors.
@@Florencecoxx You allow people to trade for you? that's interesting, I would love to learn, hope it’s safe?
@Queen OF Love This is the Fourth time I'm seeing someone talking about Mr Gary as there are lot of testimonies about him, do you know him ? if yes , did you invest with him?
I've lived in Australia for 2 years (back in the States now) and literally any coffee cart on the street can make better coffee than Starbucks. The coffee in Melbourne was especially good
Oi oi oi! Cheers mate
You got it mate. We love our coffee here.
Years ago went to a Starbucks once in Melbourne & wasn't that impressed with the coffee. Never been back to one since & dare I say I LOVE my coffee.
So true! I had a cappucinno from a small coffee cart in a market once, and it was the best I've ever had so far.
Yeah the boys melby represent lads
*Simple, we Australians are huge coffee snobs and StarBucks coffee isn't that good*
It’s not even that we are snobs it’s just that we like quality stuff
Yep starbucks is bad expensive coffee
Your coffee is trash, 90% of it is "look what I can do with Milk" zero thought about cherries, roasting proccesses , etc.. Starbucks sucks ass though.
@Let’s Doodle Something! Yeah as I stated Starbucks is garbage
@@hobmaniac better than most
They were also probably shocked when they realised they couldn’t pay their staff $7 an hour here.
So very true
😂👍
Here in brazil, staff gets $1,35 an hour. 🙈🙉🙊
@@guilhermegoldman 1.40$ hi from turkey
@@erensahin9467 say it ain't so joe...🎶
When they finished up by saying that Starbucks is trying re-enter the Australian market by relying on tourist business, I went back and checked when the video was posted. Honestly, poetic, no notes.
Also you don't need a whole video on market saturation and global financial crises to explain why they failed in Australia. The coffee is bad.
That's right.
A friend who, pandemic aside, annually travels to Europe reckons that our coffee Down Under is better than even France's and Italy's.
" you don't need a whole video on market saturation and global financial crises to explain why they failed in Australia. The coffee is bad" obviously a lot of people disagree with you since Starbucks is successful in many countries... so yeah I'm pretty sure taking the market and the global financial situation into account is relevant
@@Rubiecat i personally don’t think it’s that these people like the coffee better, I think it’s still bad, it’s about the brand and the sugary drinks.
i watched a documentary about how Starbucks brands itself and so on and I think that’s the whole point.
@@Rubiecat "obviously a lot of people disagree with you since Starbucks is successful in many countries"
Said countries don't possess much in the way of options. Bluntly, these groups are totally ignorant of how good or bad Starbucks offerings really are because they lack the necessary frame of reference. This same reason is why we see a constant stream of testimonials from tourists visiting Australia expressing newfound dissatisfaction with the coffee that was available to them prior.
Disagreement from populations that lack any meaningful insight on a product doesn't account for much, all things considered. Neither does Starbucks success with those markets. The fact that Starbucks has failed miserably to assimilate into cultures that actually have a robust appreciation and understanding of what good coffee is speaks for itself.
@@Rubiecat the thing is that there's no good coffee in places like the US, y'all just don't have any other experience other than drinking sugary blended-up icecream, Gloria Jeans' has an outlet near me serving similar stuff to what Starbucks has and the difference is massive. I personally prefer a McDonalds' barista (feel free to hate me, but I just believe the coffee is better).
Update: Why Starbucks failed a second time in Australia. They decided to ignore the local market and go after the International tourists, and in 2020/2021 there aren't any International tourists.
haha good one xD
Why? Because of the covid scam?
That's like one of the few good things about Covid 😂
😂😂😂😂😂😂
The tourist who come to Australia know they will be getting the best coffee, just not at Shitbox.
Australia already had a coffee culture, and Starbucks is rubbish.
good coffee and meth
Honestly.
I love Vittoria coffee i used to drink when i lived in Sydney.
Exactly. Good coffee doesn't come from teenagers adding syrup and whipped cream to it.
Agree! I'd rather go to costa coffee and paris baguette instead if i just want good coffee. My mocha comes from Godiva cafe. 😍
Because in Australia, there are too many alternative options for coffee. And they are also better.
lumberjack
False.
@Ike Olereke excellent response. Care to elaborate?
You have no taste. Starbucks is my favourite. Better than Gloria Jean's and coffee club.
Australians are spoiled for choice when it comes to coffee. There are so many great cafes serving top quality coffee which is better than Starbucks. As a Canadian expat I have seen both sides and Australia wins hands down!
lumberjack , are you the coffee shop on Bridge Rd?
If so, I challenge any of those commenting to test your coffee against Starbucks.
in australia we are definitely snobby about our coffees….especially in melbourne. most people (like me) know starbucks for being over-priced, sugary fast-food coffee. honestly it’s really crappy when there are so many brilliant baristas here that serve better coffees and other drinks for better prices.
did you know that the world barista competition is held here in Melbourne
GMO with links to bill goat senior
For Aussies the question is why Starbucks succeeded in other countries
I live in the US and wonder this too.
Hi
Didn't work in Israel, like Australia, we have a rich italian/arabic based coffee culture. No one wanted to pay for expensive, bad tasting coffee.
Exactly! However, as an American myself, I think it's because it's a brand for idiots that wouldn't know good coffee if it was gifted by "god" itself!
Convenience.
Starbucks opening in Italy is literally like selling ice to an eskimo. Good luck with that.
That’s a goon one👏
If mafia gangs become franchisees they'll do brilliantly.
Precisely. STARBUCKS think they can sell their name in Italy....I can't wait to see how it goes for Starbucks in Italy.
I think they will target the tourist market
Like selling ice to an eskimo??? What a bizarre comparison.
Starbucks opening in Italy is more like an ice making factory that makes ice from dirty bath water opening in the North Pole..... Eskimo's don't need it, they don't want it and their ice is way better.
My Aussie friend said to me: “Once you arrive in Australia, don’t go to Starbucks for coffee. There are better places.”
DEMONSTRIA WOO they’re right
@Cbg G you can just go to a local cafe with baristas who are actually trained (believe me I know I worked at Maccas and got 2 days training and all the other people I worked with got no training so burnt coffees all round) and pay the same price or even cheaper at some places. Support your local not another American franchise.
Any decent local coffee shop is better than Starbucks /dunkin etc
DEMONSTRIA WOO mhmm yea
There are better places by far in the US also.
Starbucks doesn't make sense in Australia. Nobody is going to ride a kangaroo across the plains for 2 hours, dodging deadly spiders and snakes, just to get a $15 cup of coffee.
I hope you are kidding...
No. Have you seen Crocodile Dundee or The Rescuers Down Under?
Mate just get an emu, they're way faster and can dodge little critters
very original.
Emus can outrun the drop bears, too.
Why don’t they succeed here? Their coffee sucks. Aussies would rather go get better quality coffee, which can be found literally anywhere else
Ash Archer or you can have a beet
Beer
Ash Archer You’re too nationalistic.
@@darkyboode3239 your're too one toned, anything else to say?
@@darkyboode3239 no ash is just telling the truth
put short: we have cheaper, better coffee than Starbucks
That is true
No offense, Caity, but perhaps you fail to realize the full significance of Starbucks. I well recall the time when Starbucks first came to my small city in America, and my reaction was: "My town has finally become civilized, our town's people rendered elegant and refined."
I wasn't making a hate comment on Starbucks, just stating a fact. Our bean quality and prices are reasonable. Starbuck's poor quality and high prices aren't reasonable. Your situation is just the result of gentrification.
Gloria Jeans Coffee, now that one are good.
They probably aren't Bakker, Starbucks in the US is considered to be a trendy chain (which makes me shudder thinking about the state of coffee in america) Think of it like the coffee emporium for hipsters.
I think a minor point that's missed is that Australian's are very well traveled with most of us having travelled internationally at least once in our lives, so we'd already been exposed to Starbucks at cafe's in other countries - and discovered it was terrible. Huge milkshakes and slushies disguised as coffees, or watery bland filter coffee.
So Australians already had no interest in Starbucks when it eventually arrived in Australia.
Good point!
Interesting! I actually thought since Australia is so far from the rest of the world that people would travel less. Where do most Australians travel to?
@@pangaea5258 Our most popular destinations are New Zealand, Indonesia and Europe, but basically you'll find us travelling in every country in the world. I have encountered fellow Aussies in Madagascar, Tanzania and Iceland. You name it, we travel there!
Nah I think you have a distorted view, we certainly are very privileged but it’s not that universal
You're right about all those other coffee drinks. But I still love a black Starbucks drip coffee if I'm going to a chain. Tastes great and is super strong for night shifts :)
Bravo to Australia. They can see right through overpriced overhyped products, and chose to patronize the little guy.
Heard of McDonalds?
Even that's too analytical. As others have said. They tried to sell crap coffee in a country known for having great coffees.
I did the right thing, I'm in Adelaide I bought a cup for myself and didn't rely on someone else's comments. It was a plain cup, with milk. It was very, very hot and the "coffee" had no taste, nothing. I forgot how much I paid for it, but that was my first and only cup of Starbucks. I'm glad I had that cup. Starbucks closed down soon after, never to be seen or heard from again.
XD #JustMonika#Ramadan#LarryLawton #natsuki #Nightcore #BangDream
Proud of you Australians 👍💐
Inferior product at higher price its pretty simple.
Andrew Hernandez last time i checked Starbucks dont make coffee
Matthew Munn when I go to my local Starbucks, I see people drinking tea, beer, juices and wine
No coffee
There should be more people like you
that doesn't explain why it has failed in Australia specifically...
I don't like them coffe
As an Aussie I was shocked at how bad the Coffee was when I was in the United States. Almost turned me into a tea drinker !!
Servos at home have better coffee.
Visit France. It’s even worse! 😄
I was shocked at how bad everything was in the states compared to here. The food quality was abysmal
Some of the best coffee I've had was when we lived in Laos. Right up there to anything we can get in Australia. One of the cafes I went to in Vientiane you had a choice. I'd drink medium roasted organic Arabica and they'd grind it fresh for you. About two bucks for an espresso with a splash of warm milk. I used to bring Lao coffee beans back to Australia when went home for a visit.
The coffee coffee is awful at Starbucks. The sugary or espresso based drinks (desserts) are the only good part.
@@childofthesun8889 no
just ignore australia, wasting time there, hope all the brands ignore them
Why !
It is just crap coffee. Simple.
Mallee Fowler exactly
Mallee Fowler I’ve said the same thing total crap.
Mallee Fowler "coffee" more like sugar or corn syrup.
Yue Titus you can just... not get sugar in your coffee? lmao their flavors arent any worse for you than other food chains
Agreed, it is crap
Because Australians are too smart to pay $5 for a crappy cup of burnt coffee.
Yeah, we usually only do it that one time... then never return.
Here in the Philippines, hanging out at Starbucks is a status symbol 😂 its where the affluent and pretentious people congregate
@@abdulabadkumbati664 That's quite true. Many here in the PH only buys Starbucks just for the status symbol. You could see the usual bringing a Macbook then buying a Starbucks. Starbucks doesn't even taste like coffee anymore. So I just brew my own coffee at home so I could save money. Also there are also some local coffee shops where I live which also make good coffee for less.
XD #JustMonika#Ramadan#LarryLawton #natsuki #Nightcore #BangDream
Now if only we could get rid of Maccas too
Australians don’t have the same demand for big sugary frappuccinos and cake pops. We like simple, quality coffee from our local café
And decent price. Sadly though cafes are a bit of a rip off at times when it comes to their cakes and biscuits ($4 for one biscuit that would have cost them around $10 to make a batch of 12-15 of the same cookie and size). I only go for the coffee and even that I'm finding its getting a bit over priced these days. Its rare to find a coffee now thats naturally strong and doesn't taste like a cup of waterdown milk....Seems like 1 in 5 cafes are worth it, the rest are just looking out for their own pocket and nothing else
LittleMissJmoo Moo It makes sense that the prices are high in areas like Sydney due to the astronomical prices of real estate. You can assume these cafes are paying an arm and a leg for rent and I think you’d find their profit levels aren’t that much higher than what they are spending
LittleMissJmoo Moo there’s enough cafes around for it to be extremely competitive so they couldn’t get away with too much overcharging. It’s all relative to cost of living etc
I actually really like starbucks
Elle Handley Shame I was in 7th grade when I was in Australia... All I ate those meat pies and chocolate milk. Didn't try the coffee but my mom enjoyed them.
Australia:- "Keep Your Sugary dibeto troubles outta my continent "
This is no surprise to me. That's like opening a Dominoes pizza place in Italy.
AmbioAuora Sooth Absolutely true,really great comment!
Or...opening a Starbucks in Italy
Dominos have 15 outlets in Italy, most of them in Milan and the north of the country. None in Rome though
Didn't knew Australia has good coffee...
M WOLF
Australia has one of the best coffee taste. People invited me to Starbucks when I traveled in US. Actually, in Australia, young people go to Starbucks for boiled water after a long drunk night club party. No one else really steps into their stores. In US, well, size matters. There's no taste in American food culture, it's all about size. That's what I realised there.
As an Australian, Starbucks probably has the worst coffee in Australia compared to almost all coffee sold here. We have very high standards when it comes to coffee and I'm sorry to say this but Starbucks is overpriced for very low quality coffee.
Vince D mean it in the politest way ever but does an Australian ever admit something foreign is better?
ჯონ ლლოიდ my wife is australian. The answer is never lol.
Oh yes, because “everything” in Australia is soooooo much better! 😏
ჯონ ლლოიდ ikr. He's picky. He's saying it's bad because he's salty he can't afford to constantly pay for Starbucks.
Facts. It only takes one to travel the world to see how low of a standard coffee is in America. Spain, Portugal, Italian coffee are amazing.
Because their coffee sucks and costs a lot?
Lisa Mieth Yes you are 100% right
Yes! It's so overpriced compared to local cafe
No it’s not it’s the best
The flavour is bleh
have you tried coffee at australian cafes?
half of them make some really good stuff, but some are not so great.
depends on the barista who makes it also, you can tell the difference when being ordering a mocha by different workers some really just nail the measurements on the head while others lack in say chocolate. or too much milk or too little, etc.
Considering the cafe culture in Australia where there’s a good coffee shop on every street corner…. Why on earth would you choose Starbucks over a local cafe? Even McCafe coffee is better than Starbucks
The answer is simple - Australians know what good coffee is and therefore how crap Starbucks coffee is. If you look at global barista competitions - Australian baristas are consistently highly ranked.
likechaaa you can find amazing coffee in the USA but you usually only find it at local owned shops usually the Italian ones or you can make it yourself which is stronger than Starbucks lmao homemade coffee from store bought grounds in a plain coffee maker Is better than Starbucks Starbucks is honestly trash and I’m an American 😂😂😂
That and most places are half the price from starbucks too.
Tao TU Everything has better standards compared to China
lol are you insulted by the fact that someone said that Australians know their coffee and what makes you think that everything in Aus is subpar standard. (typing this comment I realise that I am a hypocrite as I am now the insulted one but hey who cares im hypocrite)
And yet Gloria jeans is successful in Australia - their coffee is revolting.
starbucks failed in australia, because they are not stupid enough to buy 15 $ latte
hahaha..
Lattes are so unhealthy and full of sugar. 😝😝😝😝
Club Soda
No it isn't worth it. Starbucks make inferior and overpriced coffee (and the service was terrible).
I'll pay for great coffee. That totally excludes Starbucks.
15$ for a coffee that's robbery. And Australians know plenty about robbery, and all other crimes as well 😂😂😂
What? only if you put sugar.
Starbucks is so overrated. Support your local coffee shops!
how about support the cafe that makes the coffee you like, whether it is local or a chain?
Jim Gustafson, if you visit local cafes to see if you like their coffee it counts as supporting! :з
either way...I feel no obligation to support local. Why is the well being of people that live near me more important than the well being of people who don't live near me?
I like Starbucks but it is very overrated.
I agree
I had the opportunity to visit Australia for two months x2. Once in 2019 and again in 2020. The food there is amazing! I couldn't believe how delicious everything is. Basically, we are not eating real food here in the States.There is a huge difference in how things taste. It's the same with their coffee. It has depth and flavor. We are so accustomed to our fake food, we can't tell the difference. It just tastes normal to us. It's not until you leave here and come back that you'll know. More than likely, SB was trying to feed them the subpar garbage that we're given here in the States ...THAT'S why it failed.They're not going to pay for that crap.
One of my favorites in Sydney was chai latte. I remember my first time going to Starbucks after returning home. I ordered a chai latte, took a sip and spit it back in the cup. I threw it away. I was shocked at how watered down and tasteless it was. It took me awhile to get accustomed to this stuff we call food here. Sadly, it doesn't bother me anymore. I miss Sydney. I would love to go back again...
Lets be honest as an Aussie starbucks tastes like cheap dirty water
Jadoy Blaziken no just Australian...
It does it’s disgusting it has no taste
R.J & Co Yes so true
For Americans
Walked into a Starbucks back in 2016 and instantly walked out because it smelled like sewerage - not sure how anyone could stand 5 minutes in there
The funniest part was the narrator calling a flat white a "speciality menu item"
Technically, it is from a Yank perspective
Tim Mackie from a what
Ikr, like its some kind of Café Bombón
Sir Handel No a yank is slang for American. It’s rhyming slang. I.e septic tank yank. They’re also called seppos 😂
And thinking that coffee drinkers like Gloria Jeans.
Because aussies prefer good coffee.
D.Sandero italians too
D.Sandero here here 👏🏻💁🏼🇦🇺
Dacia Sandero
earopean?
Seyed Zoalroshd Calm down Starbucks Snowflake.
As an Aussie, I've had some bad coffees from local cafes, but none of them got close to how absolutely crap a starbucks coffee is. I go for a flat white, and the Starbucks flat white was genuinely undrinkable. It wasn't just a bad coffee, it was a complete failure of a drink in everyway.
Even a maccas or 7/11 coffee goes better than a starbucks, at least in my experience.
Maccas?
@@JoeKing837 Micky D's, the golden archers, The bent Chip, Macdonalds
@@JoeKing837 McDonald’s
7/11 $2 coffees go down pretty well in the morning.
@@hidad5601 fr.
An Australian here.
Starbucks coffee is sweet, syrupy, horrible crap.
That's the reason it failed.
Australians eat vegemite and like it.
l yeah. Marmite is better.
The reason the coffee is horrible crap is because they burn the beans. The US is all about over doing everything, in this case roasting
and chinese brought it back
Couldn’t agree more. Australians like proper coffee, not confectionery in a cup. I reckon we have the best coffee outside of Italy here down under.
Because we prefer coffee. On average the US hasn’t a clue what it is. They grew up on weak, percolated stuff.
Our Italian immigrants schooled us.
Fly ingDutch But Starbucks has Italian names so it’s Italian!!! And it looks good on my Instagram!
(Sarcasm)
Out of the coffee you can buy in the US (McDonald's, Dunkin) Starbucks offers the darkest roasts. So I doubt that's a big reason why. Especially since Starbucks is doing very well on countries with great coffee culture.
Ehh, I prefer tea.
Brendan O'Brien all of those you mentioned produce rubbish coffee, Starbucks included. Best cafes in New York are run by Australian baristas.
Name one country with ‘great coffee culture’ SBs is doing well in
+Brendan O'Brien You know your point is moot when you have to start comparing Starbucks to Maccas coffee to make it sound good
Respect to Australians for staying conscious about good quality and not getting carried away by the wave of american mass influences like so many european countries...
Much obliged mate
We don't like starbucks its bc the tourist that visit us want them 😒
palemoonlight96 Burger King, literally, had to change their name to Hungry Jacks in Australia because people were stick of American companies coming over. To this day, my great grandfather will not go into Mcdonalds or any fast food chain EXCEPT Red Rooster which is like a Australian Chickfilla. This has been going on for Generations.
red rooster is 😤👌💦
They had to change their name because another Australian business already had the name Burger King.
Melbourne alone has arguably, and actually award-winning, the best coffee in the World. It's incredibly unique there due to the milk and water used. Along comes Starbucks with their more expensive, coffee-flavoured milk with sugar and you wonder why it didn't work?
Not arguably, a Melbourne Brewster won the world championship which was also held in Melbourne last year.
There are only 2 or 3 Starbucks in Italy. Anyone wonder why? Have a coffee anywhere in Italy and it’s better than in Starbucks.
@deliverence LOL Starbucks is better than the average "Italian Coffee". You clearly have absolutely no idea what you are talking about, neither what "gourmet" is.
What's next? McDonald is better than 3 michelin star Italian Restaurant?
@@fabiobiffo Starbucks isn't good coffee. Lol.
Yup, the one in Milian is like this massive fancy art exhibit, just to get people in the door.
Australia inherited its coffee culture from Italian immigrants.
@@erfanmoshtagh the Arabs inherited from Ethiopia, and we all came from Africa lol
Oh you're opening a store in Italy? That's like opening a dominos there
at least dominos is actually decent
Jokes on you, there's Domino in Milan
you mean Pizza Hut?
L Farru lol I’ve actually been there too
L Farru - Brilliant!
Because Australians actually prefer good coffee
I guess Europeans don't prefer good coffee as Starbucks has conquered Europe. The arrogance in this thread is too cute. Australia isn't special, Starbucks simply didn't pay attention to the market like they paid attention to France and won them over.
Fabros
it's all preference
Zeitgeist X Australia has some of the best coffee in the world. Eclipsing Europe . Truth
Zeitgeist X I don't understand the comparison to Europeans... I don't see the link to the history of coffee culture.
THE VITO That isn’t why Starbucks failed in Australia. McCafe is very popular in Australia and while the coffee isn’t bad it clearly isn’t the best. I just think the Starbucks as an overall product didn’t fit into the Australian market.
When I was a teenager in the 80s, Sydney cafe culture was already firmly established. Excellent quality and price in almost every suburb of Sydney - all of them small family cafes where you could see the barista make your coffee, and happily have a chat with them. Melbourne was the same. With Australia's two biggest cities already completely soaked in an excellent cafe culture, any new entrant was going to have a rough time.
Starbucks never made sense here. It was a super-expensive mass-produced coffee of a lower quality than we had been getting for many decades. It was only a matter of time before the mounting losses forced them to surrender to reality. The only real surprise was that it took them so long to realise that it was never going to work.
Yes. Proud as. Starbucks is hugely overrated. Too expensive but taste like crap. Ive had better coffee from my local McCafe.
Gloria Jeans however is one of my faves.
St.Ali??
That’s so true...McCafe’s coffee tastes much better than the one from Starbucks. Most of the poor Americans who cannot fathom the difference between a good coffee and a bad one seem to prematurely conclude that Starbucks has the best coffee. Pathetic..
Tried starbucks coffe once ..took sip turned around trashed it and never been back ..
Yes. Can’t go wrong with Gloria Jeans, not to mention the pastries are really good!
Fifteen
Starbucks also failed in South Africa. Our coffee is also much better and much cheaper! Aint nobody got time for that!
As an Aussie and former barista I can confirm that SA has a great Cafe culture (plus rooibos lattes)
@@BenJmaN001 thank you Ben, lets be besties! 😉
But of course. No wonder coffee is better and cheaper . SA can import its coffee directly from African Coffee growers and save on freight costs as well as transit time .
I live in south Africa and it definitely hasn't failed here?
@@youtubeuser5253 just because it isn't all closed down, doesn't mean it's doing well.
I wouldn’t say Gloria Jeans is “successful” in Australia - the words “irrelevant”, “empty” and “dated” come to mind though
like 'only coffee shop in this shopping centre I GUESS I have to go there'
There were a few Gloria jeans in wollongong. but now they’re all gone
I can only name one Gloria Jeans in Victoria aswell, but for a coffee corporation i think thats what success looks like here
The other words that come to mind are “Hillsong church fundraisers”.
Its kept afloat by church groups and the wealthy elderly its seen as dull overpriced and no range to the 27-37yo demographic
Grew up poor in a small rural town in Oklahoma and never was a caffeine drinker, I visit Starbucks once on a vacation trip to Dallas just to find out what all the hype was about, can't remember exactly what I order but what I do remember is that I paid for an overpriced coffee and sandwich, never managed to finish either as I could've gotten a similar product on a gas station for half the price.
Starbucks coffee is flavourless and terrible
On ya Greg!
Greg's Kitchen ... Aussie coffee is the best in the world. It’s not even Italian/Greek anymore! Grego knows... Starbucks never had a chance! 👍🏼
Honestly read this comment with your voice 😂 love the videos btw!
Greg's Kitchen Like Australian food.
Greg's Kitchen bot flavorless......just overpriced
in Melbourne we have thousands of great coffee shops, probably a result of lots of migration from italy in the 50s, we are used to good coffee, and dont trust corporate coffee
richard finlayson it’s not like New York doesn’t have a lot of Italians and your corporation theory doesn’t explain how McDonalds, KFC, Dominos have done so well here ....
@@j.kapiris oh well you tell me why they failed here, we just didnt need them
richard finlayson “don’t trust corporations”. That sounds like some communist gobbledygook to me.
@ J ...those companies sell food, dude.
When Dictator Dan let’s you out.....
I live in Sydney. The only people I really know who like Starbucks are preteen girls who only really buy it to post photos on Instagram.
That species is found in every country in the world.
Very true, but there is one in Melbourne 5 minutes away from me and its pretty decent, better then the one i went to in los angeles, ive only been to 4 starbucks before, first time in the city near federation square (its closed down now and iy was passable) one in disney land aneheim, its good, i went to one in los angeles, it wasnt very good, the best one is 5 minutes away from my house, it opened a couple of months ago
But they will grow up and know no better :-(. Happy meals all over again.
littledicks i kinda like it but the closest shop near me is miles away and its way to overpriced
preteens and Asians. I'm not being racist here you go to one of the few Starbucks left in Australia the only people in there are a handful of Chinese tourists...
Starbucks is like Apple. American people buy it not because it's the best product on the market, but because it's the most expensive.
It's simple...Australalians like coffee to taste like coffee and not dirty sock water.
Even the Starbucks coffee pods taste awful.
No depth of flavor. No richness. You taste it and it's like "so where's the coffee???"
Answer: Because we Australians like actual coffee. Not crap.
Actual Answer: Maccas $1 coffee
Furuichi Dono #7Eleven
i get a dollar coffee from maccas every morning mate theres nothing wrong with it
What? Starbucks sells regular coffee, and it's actually quite strong and good. You just have to avoid those sugary girl drinks.
And some cheaters in the Australian cricket team
Why did Starbucks fail in Australia?
Bad coffee - simple
We have amazing coffee here and we don't need a Grande coffee for $5. Starbucks is only for tourists, insta and Wifi.
I'll always go to a local place rather than a Starbucks, even if it's a dollar or so more expensive at the small business, just since the coffee and atmosphere are better. I think Aussies in general are particular about everything we interact with, if we find a business that makes coffee we like, we will support and make a community within that circle. I've tasted some of the best coffee in less commercialized stores. (also the servo coffee is actually wayyyyyy better than sb anyways haha)
If America had our coffee culture, Starbucks would never have taken off their either. Would you rather pay up to $8 for a drink that resembles but is *not* a coffee, is too big and too sweet, or like $3.50 for a badass barista-made bad boy that’s far and away the better product...It’s not hard...
Neither. Even $3.50 for a coffee is too much.
astrohawke - $3.50 Australian Dollars is the average price for a coffee, so like $2.50 in Freedom Bucks.
If the Italians brought their coffee culture to Australia, why didn't the Italians bring their coffee culture to America?
@@MrGeocidal There are tons of Greeks, living, owning businesses in Australia and those folks know good coffee.
Starbucks is famous for their frappuccinos, not their coffee. And anyone who has had a frappuccino knows that is it not even remotely "similar" to coffee, or even pretending to be a coffee. It is a frozen drink that can have coffee flavorings added. Their regular coffee is not all that bad, and if you know how to order, it won't cost you more than $3 for a venti. ..which is comparable to most coffee shops where I live.
Starbucks - "Let's change our strategy to rely on international tourists."
*Covid*
yep same in NZ especially wellington, starbucks is blasphemy
lol
I always ever see Asian people in the Starbucks in Sydney
Who the hell goes to another country for vacation and visits mega-chains they have back home anyway? That kind of person is just better off staying at home. When in Rome, etc.
@@alleeuhe6510 I see Racism coming through your mind.
Starbucks in the coffee world is like Beats in the audio world... the quality is bad but you just pay for the logo.
Scott Harrison Oh. Out of topic, which are the best wireless earphones for $250? I got Jabra Elite and thinking to sell them
I would say it is more like a MacBook, it is expensive and the same quality as any other computer. Beats are actual garbage. Starbucks also appeal to people with Macs. No one uses beats anymore
Rx Panbanda yep. Scott gave a horseshite comparison. you don't have to order the caramel latte with cream you can buy coffee beans or just a black with 1 sugar
Rx Panbanda Lol except macs are actually good
Not for the price. 1.5k for a MacBook that can't even run overwatch that a 1.2k desktop could at over 150 fps. Its the same with coffee. Apple is an appealing brand the same as Starbucks, but once you dig deeper, you can find even better coffee shops or computer brands for much cheaper and the same/ better quality.
As someone who's worked as a barista for a specialty cafe and roastery, I cannot drink Earthbucks, it just tastes downright horrible
This video COMPLETELY misses the point. Starbucks couldn't compete on basic coffee flavor. Their coffee tastes terrible. Their baristas don't know how to make good espresso. Starbucks failed in Australia because Australian coffee--even at a lousy airport cafe--is way way way better than Starbucks. That the people in this video couldn't figure that out is just another sign of how coffee-impoverished the US is.
Must be great to walk the streets of Australian cities and not see that irritating green logo in every corner. Alright Australians...you do know your coffee!
Aye it's great
"Must be great to walk the streets of Australian cities and not see that irritating green logo in every corner. Alright Australians...you do know your coffee!"
My town in Mexico only has a couple Starbucks - out of half a million people. The rest of the city still has soooo many indie coffee shops - the way they used to in lots of coastal California.
It's the perfect balance. I still like Starbucks from time to time but moving in and buying up most of the indie coffee shops kind of killed a lot of that more chilled kind of shop - less corporate, on the go kind of vibe - sure you can relax for hours in a Starbucks too but they are more crowded - in lots of places that is all there is but Starbucks.
one sojourner COFFEE
In Australia I've only just ever seen the one Starbucks tucked away in an alley somewhere.
come walk through the Australian country side and see all the beautiful but deadly animals
Aussies know good coffee. And Starbucks ain't it.
Jimsy,
True! Starbucks isn’t even that good and pretty overpriced. Same goes for some other countries as well. People either drink tea or coffee at local cafés instead. Aussies surely know their stuff.
Club Soda
Er no. I've had a few Starbucks coffees and wasn't thrilled at all. My Son In Law recently went to the USA and told me I'd be disgusted. He said that it was impossible to get a decent coffee anywhere.
I love my coffee, so that's a big strike against me going stateside.
ozowen there are good coffee places in america. Your son in law just complains and wants to hop on the trend of hating usa.
Not at all. He just hated the coffee..
Nope liquid garbage.
They failed in Australia because we have much better coffee.
Sean Elliott hey mate! Can I visit you?
MM E ...they literally clicked & pasted an American business thinking it will work down under🤗
much better coffee than who
Better coffee than Starbucks was offering.
+Hammer 001 Nice try, but no. Coffee culture in Melbourne is do much stronger than "a bag of Nero". For instance, within walking distance of where I live are cafés who are also independent roasters. I'm not sure where you're going for your latte, but come to Melbourne and I'll buy you a real cup of coffee. :)
That's because Australia have their own coffee that's amazing already. I was there in the 90's & it's probably the first time I'd been anywhere that had coffee shops everywhere & they were mostly independent coffee shops ran by Italians. Don't forget Italians emigrated to Australia decades ago.
As an Australian I actually forgot we even ever had Starbucks here lmao
Spot on!
😂😂😂
i never knew we had it!!
i always see one store in the Brisbane CBD but that's pretty much it 😂😂😂
Clint-Excalibur71 i think there's one in garden city too
Starbucks is just overrated and overpriced. People buy it for an aesthetic type of picture for Instagram or for IDK what reason.
you clearly don't get it. you are paying for the environment...a comfortable place to hang out and even get work done or whatever else. there are few places that offer that...try doing anything productive in a bar, restaurant, train station, or even public library for that matter....Starbucks and similar places are far superior places for reasons like that.
B. Alvn No what if im just a pure coffee lover (im sure theres alot of ppl are) and just wanna enjoy a cup of coffee and i wouldnt choose starbucks cuz i can get good ones for cheaper
The age of the intellectual has truly died. When we have this chipmunks like this saying "You can get more work done in a Starbucks than a library".
I'd explain further but i'd rather just let your statement hang in the air.
Nope. I go to Starbucks every day because of the coffee. I dont take photo of my coffee. I don't even care about the aesthetic what so ever.
I just like it to meet friends / work or hang. Don’t like the coffee but go there for the ambiance and buy a cup anyway
People in Philippines drink Starbucks coffee not because it tastes good (because it doesn't), but because it shows they are wealthy enough to afford it.
That how it is in America its a status symbol...I can afford but I don't buy it
Hahahah
Just like Indonesians 😆
Indonesian too, maybe
That's true! I'm a filipino btw
Really ?, but it's such bad quality coffee.
Tip for anyone visiting Australia, don't go to Starbucks. Literally every other place is better.
Because they are smart enough not to pay $5 a coffee
Hooray. I learnt *not* to drink in Starbucks in Australia.
Actually, they pay just about the same for coffee as people do in the US.
Look at the prices at 4:34.
@Zart Those are Australian Dollars, not USD :)
Oh yeah my bad.
Or maybe because they are stupid enough to ignore the value of high image brand! 😏
That's like Taco Bell going down to Mexico and trying to sell it as authentic 'Mexican' food.
Not gonna happen mate.
im_batgirl lol you didn't even answer "No wars for israel" comment, and he's right af. Starbucks sucks, but awful analogy.
Mexican food is the best in my opinion, second is italian, third is american and fourth is indian.
Australia has better coffee than Italy. Have just returned from Italy, unless you want an espresso their coffee is mediocre at best. Europe (and the rest of the world) is finally waking up to Australian coffee/cafe culture, in major cities around the world you will find an increasing amount of Australian style cafes serving flat whites and australian style breakfast.
Kirsty McKenzie what about Indonesian coffee Australia imported coffee from all over the world. I’m not talking about barista, it’s coffee bean. Have you ever seen coffee tree?! And how the villagers processing the coffee bean from scratch very unique. I remember when I was living in a village we have coffee tress in our back yard. The aroma of an old lady roasting it in a clay pot jar hnmmm
Sorry got carried away 😂
im_batgirl Sorry to burst your bubble but that has absolutely nothing to do with the video. Your comment belongs into irrelevancy.
If you're a tourist in Italy and buy your coffee in Starbucks you have failed the basics of being a tourist.
Gold
Jay Phoenix Its a joke -_-
Ironically, coffee doesn’t grow in Italy.
Honestly same in Australia. If you're wanting a Starbucks over pretty much any other nearby cafe, it's not coffee you're after...
@@nmbnmbnmb They invented teh Barista, you nong. Espresso is an italian invention. Don't mess with cafe culture, it'll get ugly.
I see a lot of people taking about coffee. That's Starbucks's first mistake. It isn't a coffee shop.
Starbucks is a sugar-milk shop. They need to brand themselves honestly.
Yeah! I see Starbucks the same as a milkshake or McDonald’s frappe, and I love both. I know they claimed that Australia doesn’t like sugary drinks but there is a booming bubble tea market here especially among young people? Maybe Starbucks should start advertising itself as a hangout/place where you can study with your sugary drinks, rather than for its sub par coffee. Like a slightly more classy maccas
Here's the thing. Starbucks was trying to compete in a country saturated with great coffee. Every place makes a decent brew. Even McDonalds for crying out loud. You have to offer something pretty special to stand out here. Especially in Melbourne.
Selling Starbucks in Oz is like trying to sell ice to an Eskimo. Doomed to fail.
Australia actually invented McCafé so there’s that. Even at a fast food place we were dissatisfied with the watery, flavourless, American style “coffee” so invented a whole new type of McDonalds for ourselves. Now McCafe is everywhere.
Indeed it is. The main difference with our coffee and their coffee is that, they always had half and half creamer and flavoured creamers to add to it. It made the coffee a little more tolerable. For some reason, Australian's never got that. Though, to be fair, it wouldn't have helped al that much.
I think the strategy as a point of familiarity for tourists in tourism hotspots could be quite profitable - just not on a large scale
That's a really good point.
I’m from Melbourne and I would never step foot in a Starbucks.
I’m in Brisbane and I see more people buying 7/11 coffees in the arvo then people buying Starbucks in the morning
The French, the Italians, and the Melbournites are the holy trinity of coffee tragics.
I'm Viennese, I would never set a foot in a starbucks
Try buy take away coffee in local cafe n sit in Starbucks drinking outside coffee....That is fun n that what I do hahah...Also the Starbucks coffee taste crap literally crap .... I'm from Melbourne n they don't seem to care when it comes to making coffee place milk on steamer n I even see staff chatting amongst themselves for several minutes during non peak hour before serving the drinks
Im from
Sydney Melbourne really take pride with Their caffe it’s so good
It happened because Starbucks's coffee is 95% hot water 4% sugar 1%actual coffee.
Basically it sucks
hey you switched hot water with sugar
+ flavor syrup LUL
its coffee for people who dont like coffee
It tastes like the coffee is burnt. So bitter.. Which they mask by putting more sugar in
more like drinking sugar rather than drinking coffee
Charbucks is to coffee as the Big Mac is to fine dining. Basically noting special, difference is the Big M is priced accordingly.
That's why Australia is loveable. Unique and savage.
Hamed Hosseini that's a great description of a certain type of Aussie :) cheers, mate
Cheers to you! That's a great description!
Yeah there's good aussi savage and bad aussi savage, throwing away our car industry and choosing to buy expensive Thai dirty diesel utes for me is a savage mistake, PS on coffee I happen to not mind Starbucks coffee, because they make a good quality filtered coffee, that actually can be just as tasty and enjoyable as the typical Italian espresso style Australians like, because the extraction process brings out different characteristics, which is also why plunger coffee is my favourite
cringe
😆😆😅😅😄
We do still have Starbucks here but I think there’s only one in the whole of Melbourne. The best coffee is always from independent stores, not chains.
Theres three i know of in melbs
Charlie Wright there are almost 14
I would know although I would stipulate machiatto is my fav $
There’s heaps of them in Brisbane though
Support your local cafes - the money stays here and you get a better cup of coffee.
I rejoice when such huge brands fail
camille caumont even when Kmart failed? Or toys r us?
What benefit do you get out of that? It’s pointless.
Daniel Guthrie kmart isnt failed. They were about to but they pulled through with a restructure
Its because you dont own that brand, put it in reverse and youll cry
He gets the benefit of watching smaller local businesses not having to compete against a huge international company.
Coffee (from local cafes) in Australia is topnotch. Lived in Sydney for years and I won't drink SB coffee even when I was drunk. It was just so bad.
Honestly imo it’s because it’s too darn expensive here! Melbourne has such good coffee shops all over its city so there’s really no demand for starbucks.
Heyterry You got the right answer.^^
Heyterry
Well said
As an American I love going to Melbourne and the cafes.
Though I was perplexed the first time I was served seltzer with my coffee 😆
Here in Brazil is really expensive too but people buy it to look rich
Every sandwich shop, milk bar, donut and fries vendor and their 3-legged dog has a barista in Melbourne. Starbucks splashed in the wrong country, everyone makes a good espresso here even the little galley cafes with their plastic table cloths. We have Java and New Guinea and our own coffee growers.
The greek and italian cafe culture caught on long ago, a capuccino cost less than a minimum of chips, and you didn't pay for the fancy touch of steamed milk froth with sprinkle of chocolate powder. That is just how european immigrants, especially italians, made you a coffee. And they cleaned the coffee machine, obviously.
I like starbucks, but after spending a year in Melbourne my life changed! So many independent coffe shops with amazing flavors and great baristas. Now back in US and I cant find a quality coffee shop that compares :(
LAMOVA thanks for your input.
Yep, less chemicals .
Come back and visit us again 😀
Same!
Sorry we spoiled you 😁
I know there are a couple of Aussie cafes in LA and NY, so you could count on a decent coffee there at least...
Sorry Starbucks, you have no power here down under
spock it’ll be back. You can’t stop the beast forever.
That's what she said.
mraaronhd yes you can we have Dome cafe and hundreds of other stores that sell coffee
Starbucks won’t be back
mraaronhd if they keep on selling sugar water junk, i doubt it will ever make a comeback, coffee culture here is different from junk food lovin muricans
mraaronhd
Yeah yeah
The coffee shop next to my house sells the same coffee for $1!!!
🎯 Key Takeaways for quick navigation:
00:01 ☕️ Starbucks' Global Expansion
00:25 🇦🇺 Starbucks' Entry into Australia
01:21 🚀 Rapid Expansion and Lack of Differentiation
02:13 ☕️ Australian Coffee Culture
04:06 🌟 Success of Gloria Jean's in Australia
05:03 🇮🇹 Starbucks in Italy and Starbucks' Comeback in Australia
Made with HARPA AI
because we have better coffee and would rather support small businesses :))
Emmi Collins Like the millions that eat McDonald’s & KFC.
Luna Lovegood that has nothing to do with Coffee
Mr.Grips Ack Ack
Is it true like in that youtube vid that Australian chicks like American dudes???
Tit Cheese not really
starbucks opening in Italy is borderline insulting haha
Lol, it's like opening Pizza Hut in Italy
@Wilson I'm don't want to insult and please don't be offended but it seems Americans are not very adventurous in food. When I travel, I want to taste authentic food of the place to compare with what we have back home. Especially iconic food like pizzas. On that note, Pizza Hut's pizzas are terrible. There are numerous independents selling pizzas that are way better tasting where I live.
I wouldn't blame anyone for wanting to go to McDonald's in other countries. They usually have different items unique to the country. Also McDonald's isn't French food.
@@psifoo yeah, i'm from singapore & our mcdonald's is halal-certified. i was shocked when i travelled overseas as a kid & i saw that there was pork in the menu. it's interesting to eat pork at a fast food place though. i used to think that fast food all over the world was halal HAHA.
@@psifoo actually european pizza hut is much better than the aussie one
@@filip8985 I'm not comparing Pizza Huts in different countries. My comment was about an American chain selling Italian cuisine in Italy. I'll be surprise if it even makes money there.
A seven minute segment to explain what an Australian can tell you in a few seconds. Our coffee culture was built on post-war Italian immigration, so we knew the best coffee long before Starbucks came along.
I agree. Every town in Australia had an Italian or Greek cafe where you can always get a great coffee.
But that begs the question: The United States also had a large Italian migrant community. Why didn't Cafe culture grow there as well?
Mulloway Man Of course, I understand that but even in areas with high Italian immigration like New York and Chicago had no cafe culture despite a strong Italian cultural presence in cuisine. In fact, new York and Chicago are the two cities in America with the MOST Starbucks locations.
Nx Doyle thank you for the short and better version
Its like they arrived AFTER 500,000 other coffee shops had set up and thought ‘you know, if we make bad coffee and overcharge for it, will muscle in on those 500,000 other cafes’. Lol
Australians hated the burnt taste of Starbucks coffee. Aussie coffee is so much better.
Americans drink their coffee the same as they eat their donuts, all covered in sugar and artificial colours. Australians just want real coffee.
Father Bertolucci don’t generalize. A lot of them prefer the coffees served at IHOP, Denny’s, Wafflehouse. Their coffee is good and many drink it black (no sugar no cream).
DBE008 IHOB*
their coffee is terrible
PREACH bring on the real coffee!
well younger generation can change their mind, so why give up? drinking coffee is not about taste, but also social status, and younger generation love facebook and twitter, telling other people what they consume
Aussies simply associated Starbucks with lousy American coffee.
James French - yeah - because thats what it is...
We're not wrong though :/
Basically yeah
They make nice cheesecakes though! And Frappucinos. :D
They didn’t adjust to Australia’s quality expectations. We heard the hype, drank the coffee, and it wasn’t good enough to compete with superior local coffee
Australians were used to good coffee. Starbucks taste burnt. I lived in Australia in the 70's and the Italians made the best coffee. I used to go to a restaurant across from Manly Beach and they made cappuccino and expresso that was to die for. Thank goodness for good taste. Americans have no idea what good coffee is. They will not make it in Europe, because their coffee sucks.