Why Pepsi Went Bankrupt
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- Опубликовано: 14 май 2024
- Free Stocks deal (US/AU/SG): magnates.media/freestocks
THE STORY OF PEPSI & PEPSICO - Here’s the truth Pepsi don’t want you to know: Pepsi started off as a rip off of Coca-Cola. And Pepsi Cola even tried to sell their company to Coca-Cola on three separate occasions. But Coke kept turning them down. As a result, Pepsi struggled and literally went bankrupt on two separate occasions. And yet, fast forward to present day - and PepsiCo makes around $80 billion dollars of revenue a year - more than double the Coca Cola company. You see, Pepsi is no longer just a drinks business - they are a gigantic empire that owns more food and beverage products than you can even imagine. Lays. Gatorade. Cheetos. Aquafina. Tropicana. Quaker Oats. Mountain Dew. Doritos. The brands PepsiCo owns are endless. In fact at one point Pepsi even started buying giant fast food chains like KFC and Pizza Hut. They were even negotiating a deal to buy a huge fleet of Navy warships! So, how did all of this happen? How did Pepsi go from bankruptcy to global domination? From humble beginnings to controversial conglomerate with blood on its hands? Welcome to the insane history of Pepsi.
In this business documentary we’ll cover the history of Pepsi, including:
🔵Pepsi’s disastrous marketing campaign ‘Number Fever’ that had deadly consequences.
🔵Pepsi’s unusual relationship with the USSR - and why Pepsi got paid in Russian vodka
🔵How a small business grew into the giant conglomerate, Pepsico, that owns so many brands.
🔵Pepsi’s successes and Pepsi’s failures - including several controversial ads
🔵The time Pepsi got sued over a harrier jet because of a misleading ad
🔵The Cola wars, and the ongoing Coca-Cola vs Pepsi brand battle.
🔵Plus so much more about the INSANE story of Pepsi!
Why Pepsi Went Bankrupt
The Disturbing History of Pepsi
Why Pepsi Went Bankrupt (Twice)
The Dark World of Pepsi
The Disturbing Story of Pepsi
00:00 Prologue: The INSANE Story of Pepsi
01:05 Chapter 1: How Pepsi Began
06:58 Chapter 2: The Rebirth of Pepsi
11:10 Chapter 3: Back In The USSR
16:23 Free Stocks For MagnatesMedia Fans
17:23 Chapter 4: PepsiCo
20:35 Chapter 5: Controversy
26:43 Final Chapter: Cola Wars
28:44 Next Video: The Disturbing History of Coca-Cola
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Hey guys, John here. There’s lots of crazy parts to the Pepsi story… Including:
🔵 A disastrous marketing campaign that left several people dead
🔴 Pepsi’s weird relationship with the USSR & why they got paid in Russian vodka.
⚪ How Pepsi went from from an unknown soda to one of the world’s biggest companies (that owns countless other HUGE brands, and generates more revenue than Coke)
➕ And LOTS more too! Hope you enjoy! :)
Love your vids man
....
okay
Whos john
Bro you used the rockstar games logo for rockstar energy
Someone need to give this guy an award, he does high quality, detailed, free documentaries
Yeah, he could have a Netflix show
@Hairy Man I meant that he doesn't put a price on them not that he doesn't make money, of course he makes money, it's probably his job
@@kraysernimo130 lol stop being a prick, he should definitely get a pride because his content is Amazing. Plus he could lock his best videos behind Patreon or a RUclips membership
@Hairy Man Well pretty much every channel is forced to do that (except for membership subscription) but most channels that do documentaries are not that high quality and usually kind of short without that much detail. I would personally say that he does the *highest* quality documentaries on RUclips going head to head with documentaries made by the big companies
@Hairy Man This guy puts better content than 99% of youtubers but for such quality his videos are still quite underrated overall.
Showing support for the injustice being done by that copyright abuser. This is a great channel.
Same, i subbed, hoping they get 1m soon
Ditto
Same
Same. Now it's my favorite channel and I can't stop watching episodes
I am on board.
Subscribed after I heard about Business Casual’s pathetic stunt. Stay strong, man. We’re here for you.
Yeah😫 penguinz0’s video
Hope it goes well
@@waffle473 same
This is so sad and I am saddened by the behavior of some people
Same!
A small token of support in your fight to keep your channel. I subscribed today, and will be watching your videos as time permits.
😊 Absolute madlad. Nice one.
the biggest danger is that with a brand as big as this, starting a boycott is impossible. it's not just a single item, it's pretty much everyday snacks and drinks for people in America. I specifically remember a boycott trying to be sparked a while ago because of the way frito lays treats their employees, and the list of brands was so big that it didn't go very far.
True
Imagine the same but with Nestle
I'm healthier, wealthier and happier without their products. It's worth trying.
So basically the only way to stop them is to get America to eat healthier. Quite the mountain to climb!
@@metalmaidenhell138 yes But it's hard
I stand with you fighting the copyright abuser.
what happened?
@@cuz5880 Some person reported him for copyright
@@nathiemanueldlaminiFair. Isn't he stealing footage?
@@TedEhioghaebro where did you get that idea
@@haydennolke Did he produce all the footage in the video?
The truth is, when you check the biggest share holders of Cola and Pepsi, you see the same companies own the two... So in the surface there seems to be a cola war, but underneath, same people own them. They play as if there is a war, because consumers like to think that there is a competition/war and it sells better. It would not be interesting, if there would be only one cola company...
Did you say Philip Morris? oh. no. You didn't. 400million in "we kill our customers" payout looks huge until you read the SEC filings and realize because of the conglomerate nature of the company (PM) their profits are around 8 Billion a year. That was in 2001 when I was taking Intro to Business, where we had to read the SEC filings (freely available) and compare "our" chosen company to the other class member teams. PM owns Miller Brewing company, Kraft Foods and Shell Oil. At least they did in 2001. You are absolutely correct when you say that marketing does not come close to reality. It is ALL about perception and has nothing to do with reality. Others have commented that picketing one brand will not hurt the conglomerate. They are absolutely correct.
thank you for sharing
@@Artiken1 and also Philip Morris owns tobacco AND vape companies.
Then you can just drink water and make your own juice with GMO free fruits… This is what I do, because I refuse giving my money to these people.
@@Artiken1they no longer own either of those companies. Krafts biggest shareholder is Berkshire Hathaway, Royal Dutch Shell's biggest shareholder is BlackRock. Phillip Morris doesn't own much these days.
Wow, this video absolutely blew my mind! I had no idea that Pepsi had such a rollercoaster of a history, from multiple bankruptcies to almost acquiring a fleet of warships. It's amazing to see how PepsiCo has transformed from a struggling beverage company into a global empire with an incredible portfolio of brands. 🤯🤯🤯
Lies again? Paramount Pictures Pay Pal
I was familiar with the story of Pepsi's financial challenges and how they were in a prolonged war with Coca-Cola for decades and nearly went out of business a few times. However I had no idea about how diversified the company is, how big its grown or about them accquiring former US navy warships.
Pepsi-Cola is a global monolith now. Just as well known and recognized as Coca-Cola internationally. Everyone on the planet knows what Coke & Pepsi are.
a kid tried to redeem a US Navy Harrier jet by buying Pepsi, defeated in a lawsuit against Pepsi for not fulfilling a promise to the kid ... turned into a netflix docu series ... just desserts for pepsi ...
did an AI write this comment?
The lesson we always learn from watching magnates media videos is that nothing is always the same. Situations come and situations go. Always embrace the moment you are living in it will never come back ever.
Man, that's so profound and thoughtful. Good think you honor your username uwu
@@Avalanchanime wtf username uwu😂😂😂
The lessons I learn are "Everything sucks, don't buy anything because it's from a rich person and that rich person is bad. Reject humanity, return to monkey"
Lots of stories of people embracing the moment and literally having nothing to show for it because they either blew their success and they were afraid to evolve with the times. So you're right nothing lasts forever.
Use the success you have today as a foundation for a better tommorow, and never quit or rest on your laurels.
I have a feeling that the warships weren't just being simply sold for scrap metal to Pepsi
how do u think they won so many court cases? >:)
You could haul alot of Pepsi and sink alot of coke lol
No, it was to attack coca cola instead.
Ships are not aluminum.
I have a feeling that wars probably encourage public consumption of Pepsi's escapist junk food products
It’s always seems like most of these major brand name companies started out as more or less innocent enterprises with decent founders with simple ambitions. But upon their original founders passing and the subsequent acquisition of them by new owners with deep pockets and less than noble intentions always end up morphing into gargantuan and monstrous entities recking havoc upon the globe.
Can we just take a moment to appreciate all the animation and editing that went into this? I can't even imagine what the source files must look like 😳
true
Not so much animations to be honest, the editor (outsorced) used like 5-10 After Effects templates , still that's around 40 hours of editing (500$) for a video that will generate over 15 000$ 🙄
@@Zaeka yeah, I don’t think OP understands money.
@@Zaeka you think this is all templates, which literally anyone can do?? can tell you're not an editor lol, this is a highly stylistic style of editing and it's impressive.
@Nailah I am editing videos for living lol.😅
I just discovered this channel and Wow! The edits, narration and most importantly history, which I love, are simply a masterpiece, well done MagnatesMedia!!
Here to support you! I came from Charlie and your content looks amazing! It’s horribly crappy that people can just do things like that with no consequences.
Take business casual to court , I’ll definitely donate to a fund to help you
Hey man I just want to say I watched peguinz video and I heard your channel may be terminated and I just wanted to say I've only watched a couple of your videos but your an amazing RUclipsr and everything you've put on this channel is a work of art. Keep pushing for what you strive for in life & stay happy through these though times!
This is actually one of the best channels I've seen in recent years
Just came to subscribe to support you man, we are all on your side. and im actually enjoying your content so im glad i found your Chanel
I wish you the best, and I hope that you can get the situation worked out, The guy who striked your videos is sick and needs to be taken off the platform.
I’m so sorry you got false copyright claimed. Came here to subscribe and support you. Truly awful what some people do.
Magnate. You honestly inspire me a lot. Leave alone your good content. Your editing skills are top-notch. This is what I want to do, I started already. So far, I've done one beginner video,and yes, it's a good step. Thank you.
God bless you and Jesus loves you
Het brother, I know you won't see this but your story has touched my heart. What Business Casual is doing to you is truly disgusting, maliciously taking away your livelihood for no good reason. We are here for you man, and we support your cause. In the long run you will come out of this on top, your cause is just. I personally haven;t come upon your channel before this terrible event, but I will subscribe to this, and your new channel. We are here for you!
I love the different clips from movies and ads. I seldom get to watch these I usually listen to your channel while driving to work.
You have amazing talent. I’m glad I found a creator like yourself. Thanks for making youtube such an awesome place. You got this!
Always love these videos, you can tell the work you put in with these
I hope your chanel is going to be okay. Really sorry to hear about the whole situation. We stand with you
Your video quality is literally top of the world. I watching a lot of documents like this and nobody else is even close. Very well done.
Great documentary, well laid out, with tons most of us didn't know. Well done and thank you.
Phillip.
I was so excited to see another documentary from you!!😊
I love the amount of effort you clearly put into the content. Videos like this teach me how business is done, as well as a neat, little history lesson.
During the sixties, Pepsi was my favorite. Now I drink none. 😊
I'm glad you did a video on PepsiCo. I work for a business that an entire division only does long-term contract building and engineering of some their machines. It's a huge blessing to see the ins and outs of their successful company and seeing the internal struggles and successes for myself.
Rest In Peace Caleb you sure left a great legacy !!!
There's a story that Caleb's pharmacy was located at the corner of a downtown street in New Bern, North Carolina. On the opposite corner stood an episcopal church. Using all the letters just once you can rearrange 'EPISCOPAL' into 'PEPSI-COLA'. Probably just a coincidence, but still curious.
18:56 this is the wrong rockstar logo. the logo used is the rockstar games logo (people who made gta v, red dead redemption, etc.), while rockstar enegry is the brand owned by pepsi.
Yup, I thought I'm the only one that noticed it.
We’re all here for you dude! Alex won’t win! Just found out today about what’s going with you so I’ve subbed and will watch like crazy because your stuff is also freaking great.
what happened?
We are all here in favor of you! You do an outstanding job on this channel! Love watching all the videos!
Completely illegal what that guy is doing. Hoping RUclips actually comes through!
Billy breeze stands against false copy writers
I LOVE how you break it all down with these Magnates. 🎯🏆💯👍♥️😊Every video is riveting.
I'm from the Philippines and I remember that ad campaign Pepsi had in the country years ago as an elementary school student. It was a disaster, and the reason Filipinos are a loyal Coca-cola imbibers to this day. I'm shocked, though, as how big a chunk of the US food industry Pepsi owns. 😲😲
Pepsi taste much better then Coca Cola, who cares about some ad campaign, so sensitive, lol.
@@budgetking2591 It caused deaths, buffoon.
@@budgetking2591 you couldn't have seen the docu and make such a comment, you il literate tw at. 😆😆
yes, they have a lot do you have lays in the Philippines.
@@edbabine we have Lays, but it's on the foreign section and costs a lot than our local chips, so it's like a luxury or a big craving to buy one
Imma watch as many of your videos as I can and Like all of them! So happy you got to keep your channel, your work, and you saved your livelihood! 🥂 🤗
this channel is top tier material. wow. good job. I've only watched a small handful of videos . started with the Google / Facebook one
give this guy a raise, high quality, detailed, & free documentaries
Rip off 💀💀💀
@@ShamelessMarioBros Still really good
@@ShamelessMarioBros Jake Tran
@@ShamelessMarioBros Not a rip off! Just was motivated by their channel.
@@honestsupplementsreviews2984 tf 💀
I always love Pepsi. For Coke the drink is too gassy, Sarsi is too sweet, Pepsi the taste is just perfect. But, unfortunately nowadays Pepsi is hard to get in my local store.
Do you live in some remote African village or what?
I live where pepsi gets their bottles gets filled at the poop factory Mr. Jaberwaukee! 🐨
To me Pepsi taste sweeter than coke
RUclips finally recognizes your valiant efforts in editing, passion for research and extraordinarily well put documentaries. Your channel is finally approaching a million sub. Thanks to all subscribers.
yet they are failing to protect him from Alex Edson, who is trying to delete his channel...
Bro you're a videos are so good. You put in so much detail so much Depth hats off to your brother.
Only just found out about you threw a lot of RUclipsrs covering your situation with that idiot copywriting you. Your channel is amazing, you put so much work into it! I'm happy it's not been taken down and I hope it stays that way. I've subscribed and look forward to new videos 😊
John do you have editing team? I mean this would have taken weeks to edit alone..
Incredible❤
Great video. This is next level professional editing. Hope you stay around.
I started following this channel when it was just 50k ish subscribers, congratulations of getting close to 1M subscribers soon!
I check back every day or so to make sure you are still here. Please don't leave.
Nice !
I believe there is a very important lesson to be remembered here about how Pepsi broke into the Russian market , which is "if money is at the core of the problem , then take it out of the equation". Maybe this idea could be applied to some extent in regards to the financial issues looming over the USA. After all , barter cuts out the middle man , bureaucracy , and their abusive powers.
💸💸💸
the edit is fvckin insane🙌🙌🙌🙌, the storytelling is undoubtedly the best i have ever came across on RUclips... ur genius bro
I hope this helps a little bit while you wait to see how this plays out. My channel doesn’t make money yet but I can still empathize how scary it would be to have your channel deleted. All the best.
God bless you and Jesus loves you
Nice video! I just think that the logo at 18:56 belongs to rockstar games, a gaming studio, and not rockstar energy which is actually owned by PepsiCo. Again, amazing video and I really enjoyed it.
You’re correct, the logo he used in the video is wrong. It is not the energy drink rockstar, but rather the game studio owned by Take Two.
Good job of spotting that mistake. However, it’s not the only one in this video. The number of errors are astounding for a channel that pulls in millions of views.
I was confused when I saw that lmao, dfq would Pepsi have to do with a game studio company lmao
@@ber2996you too huh
I’m here after Charlie raised the issue. Will support.
I'm very sorry about your troubles, you're videos are great!
I’m here to support you. If your account is truly deleted I am boycotting RUclips.
Seconded.
What's this about?
Magnates Media vs. Business Casual
What's the deal with that?
I support your channel man, I love the long form content
I STAND WITH MAGNATESMEDIA
I love commentary about history. Subbed and wishing well on the issue
Respect to the video editors
In support I have subscribed to your channel and watched a bunch of your videos. You truly have top-tier content.
Showing support ❤ RUclips should suspend nuisance reporters abusing the complaint system and if they persist remove them from youtube
You single handedly revamped my inspiration for entrepreneurship. Your videos are more then inspiring they’re motivating and beyond informative for current day entrepreneurs. This information is timeless. You deserve a TV deal for sure.
Always love the educational material you bring out, helps me scratch my itch for business!!
Already saw the coca cola one great segway 😎. .The new tide of this kind of video is bringing back a certain value and relic youtube was losing. Definitely one of the best doing it, stay blessed and true to yourself.
I love your video editing, please I need advice on how you edit your videos and which app or site you're using
just came out of surgery, this channel is just what i need for recovery❤
Get well soon Booky!
booky ❤❤❤
Hope you're well
Don't worry, we have your back!
Bruh i just love this guy, his videos are so awesome to watch
Need to binge magnates videos before he gets shut down and I cant
Pepsi owns a lot of brands tho
Edit: Just heard the news of the false copyright strike, I’m supporting you.
Better than Netflix documentary
Why always this refference to netflix? Who pays to watch then you can watch movies for free online
These are the best types of videos on this channel. Those about big companies.
Well made documentary video, dont give up your channel man.
Love your work buddy, you don't deserve what that shithead is putting you through and hope you can fight and win this!
I worked for PepsiCo back in 1995,as a KFC trainee. Then, they didn't own the pavilion of brands as now, and they were already massively money-minded. I could only imagine nowadays. Great documentary!!
Why wouldn't they be massively "money minded" it's a business
@@wolfcola8797 Well yah, but Pepsi is a (slightly) different case as there was never a goal (given that the original founder died before the business was even established) other than money. It's purely only to make money and is a product of investors, not of a founder/envisionment as opposed to some other companies. Pepsi is quite literally soulless.
@@Nabee_H but CocaCola is hevan sent and the kfc is gods gift to the world? Tf you talking about brother
@@Nabee_H all im trying to say is that all these global corporations are the same, and its weird that OP would point out that PepsiCo like money just because he did a weeks training with kfc
@@wolfcola8797 Not saying other companies are heaven-sent/gods gift... I'm just pointing out why PepsiCo may seem more money hungry than other companies.
Usually businesses have a goal in mind/have a reason for being a business. Apple wants to make reliable tech, and they always stick with their own industry. Walmart/Amazon does stuff relating to the consumer. Pepsi has no goal/reason and is simply going for numbers/profits. Regularly buying up companies that have no correlation to the food industry. it was just investors reviving an already dead company.
This is 100% my opinion though, i wouldn't say its 100% accurate as I'm basing my opinion off of this one video.
Thank you Caleb Bradham and John Pemberton you both have made my meals even better.
What?! This is insane! Great video. I never knew all these brands were owned by Pepsi wow
It's always a good day when MagnatesMedia uploads
Amazing video as always ❤
ah man, what a quality and excellento performance, very valuable and brainstorming, great voice, clear talk :) keep going mate. very inspiring and eyes opening to fuel our inner creativity. Creazyfy . Thank you.
Noice video, love you man. Praying for the best for your channel :)
I was shocked when I saw what pepsi owns, like, WOW 🤯
@Zigest damn me! Wowzers! You got me there 🤣🤣🤣🔫🤣🤣🤣
@Zigest tbh I did know but I wanted likes so yea
@@gabacat what r u gonna do with those likes ?
@@smit17xp your mother 💀
Binge watched the whole catalog thank you
The best channel on RUclips. Keep up the good work.
Am just being really honest
I love how all your videos look cinematic
Get this man a go fund me! Fuck Business Casual
personally i prefer pepsi because of its taste compared to coca cola
We stand with you no matter what. You're an inspiration to other creators and viewers. That troll isn't going to win anyway. Can' believe such people exist. Jesus Christ!!!!
there is an error at 18:57 while talking about rockstar (energy drink ) you accidentally displayed a logo of rockstar games (developer of gta series and rdr series) btw i have been subcribed to you for so many years now and i hope you will remember me ,when you become rich and famous which i know you will because of your high quality content. btw are you planning on doing a face reveal anytime soon
Who hasn't rushed to the store to grab a bottle of Pepsi during summer?
me. the only thing worse than the thought of a single serve bottle of pepsi is the liter of pepsi.
Me 😊
Can't deny that I really enjoy pepsi, and the video like others is so well done 👏
I watched and commented Upper Echelon's video about what's happening with your channel and gave a negative comment on Business Casual's channel.
I rarely comment but I love your channel and would love to help you out. Please let me and others know what other platforms or ways we can help to make sure your channel does not get deleted
I knew the moment i saw this was a Pepsi documentary, that Number Fever would be mentioned. I had 3 caps with the 349 printed on it back when i was 9 years old. Should have kept atleast one of those. Could be worth a lot today on auction
The formula for Pepsi regular soda changed many years ago. In the 1980s it was delicious and a frequent drink of mine during my college years. For more than 25 years now it does not taste the same. I was informed that the change was switching from sugar cane to corn syrup. I rarely drink it now. Coke or 7up is my preference now.
Coke is also full of high fructose corn syrup. What's your point ?
Ever since Coke put out their pamphlet “How to be less white” a few years ago, Coke products are not served in my home and I do not order them when eating out.
Ah, your pallor, the greatest of your accomplishments, Jules.
I'm a white person , but I think it's kind of ironic that you are hurt by one statement about white people , while there are literally hundreds of white and Jewish people owned products that stereotype non-white people , which no one gets hurt by. 🤷♂️ I also think this racial matter in the West is too outdated , we are in 2023 and people still fight over stereotypes and words. 🤦♂️
bro these videos are some of the best edited I've seen
18:56 you have used the logo for Rockstar Games, subsidiary of Take-Two Interactive. I think you meant the energy drink ROCKSTAR instead. Their logo is a star with ЯR inside
Yup, I thought I'm the only one that noticed it.