Here's How to WIN at Content Marketing in 2023
HTML-код
- Опубликовано: 1 июн 2024
- If you’re looking to win at content marketing, you need to know how to build trust and attract attention using the knowledge you already have.
Consider this video the holy grail of content marketing. I’ll take you from the perfect top of funnel content to hook your audience from the very first interaction… to the middle where you’ll stay front of mind over time… all the way to the bottom where you can massively impact your conversion rates and turn your audience into paying customers and loyal fans.
It’s the ultimate guide to content marketing in 2023, covering every type of content you need so your prospects are primed and ready to buy.
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
🤑 Need website hosting? Grab my exclusive affiliate discount and save up to 80% off normal hosting price: wesmcdowell.com/hosting 
Хобби
![A Day To Remember: Feedback [OFFICIAL VIDEO]](http://i.ytimg.com/vi/iXVnysmQ4e0/mqdefault.jpg)
Watch this video next to revolutionaize your content marketing journey and see ChatGPT in action - ruclips.net/video/FJ4DyUHpK-Y/видео.html
This crushes the normal keyword research methodology I've been using since forever. This is a proper strategy, instead of just searching for keywords to create content around. Makes so much sense. Thanks!
Thanks for watching! 😀 👏
I’ll be referring to your videos for marketing support…so well done! Here’s a question: who does your video editing?! WOW!
00:00 Content marketing builds trust and attracts attention
01:51 Create optimized content for search engines and social media
03:49 Create short, engaging videos for top of funnel content
05:38 Create valuable lead magnets to convert prospects
07:40 Email marketing is the best way to stay top of mind with prospects
09:28 Podcasts are great for mid-funnel content
11:13 Pre-sale articles and testimonials are key to scaling your business.
13:02 Use case studies to showcase your service's impact
----From Notta's video summarizer
Wes. You have a gift for teaching and making RUclips videos. Thanks for modeling and practicing what you preach.
Love the idea that content marketing isn't a part of the funnel... it IS the funnel. Especially in business. You'll get folks that will watch your content who are just discovering you, folks who know you, folks who are customers, and even folks who are former customers.
So true! 🙌
This video perfectly sums up what years of other videos have grazed upon in pieces. Thank you!
You're very welcome Averey! thx for subscribing! 😀 👏
Content marketing is a powerful way to attract and engage audiences, build relationships with potential customers, and establish yourself as a thought leader in your industry. By following the tips above, you can win at content marketing in 2023.
Thanks for sharing your insights!
You're very welcome Hataish 😀 👏
This is what those twitter gurus charge for. If you're here from twitter, hit the like button.
Thanks Adekomaya 😃
Thank you for the simplified explanation. People go through university and this is what they teach them, including me unfortunately. Paying all that money to school is really a big waste unless you do it for other valuable subjects.
Love the tone of this video..
Content is great comprehensive, has all the details and the information is just amazingly in the right direction
Thanks so much Zainab for watching multiple videos and the kind words 😀👍
your video just like the whole 3 day boot camp, keep up the good work🔥🔥🔥
This is awesome! Thanks 😀
Thanks man, appreciate it!
You're on another level my friend 🙌🏼! I'm so impressed by your explanations and then practical steps and examples of implementation. Mahalo 🙏🏼
Wow, thank you Edison! 😊 👏
Love the content! Always super helpful. Would you consider adding chapters to your videos? That would make it super easy to return to your videos and search out advice that I want to go over again.
Thanks for the tip Hayden ... typically for videos longer than 30 minutes, I have chapters, but I will think of adding them for shorter ones too! 👍
Your channel is awesome
This is such an amazing video, Wes! Thank you so much for sharing all these valuable tips with us! Your videos actually inspired me to start doing my own RUclips Channel, it is a long way to go but I'm really excited about it!
thank you very much sir
Most welcome Pratanu 😎
Hi Wes, love your vids as an super ambitious online entrepeneur from the other side of the ocean, in The Netherlands.
Your vibe is so lovely and very pleasent to listen to it.
Thanks on behalve our cute little country for all your tips and good vibes! :)
Warm greetings,
Bob
Great stuff. Thanks for leaning into the whole RUclips marketing thing. Do you recommend any platforms that could help small business with video creation?
Wow, Wes. You have a strategy of taking credit for every petty annoyance experienced by your competitors. You're really running it!
Thanks James!
I was stuck in the email marketing stuff but the ideas you gave here are pretty easy to carry out because that can easily be done manually with a data base that we build. Tx m8 for this teachings
You're welcome and good luck! 😀
I've trusted you before, and it's worked out. So, I'm seriously thinking about expanding into content marketing. It's a LOT of creation of material that is not product. I'm an author/musician and I create and sell books of musical arrangements. My successful action so far has been to put my effort into producing books, and then advertise them on the (extremely well known) platform where they are sold: at the exact point at which people are searching for books like those I create and sell. That platform does a killer job of getting my titles in front of the people who are searching for what I create. It costs me about $500 to net $1K in royalties. I have felt this is a good return on advertising investment. I know that without advertising, I'd be making ZERO sales, so I've been satisfied with the ratio, and my marketing has been limited to setting up advertising campaigns (with the selling platform) that target key search words and creating good copy for my product description. I'm at the point where I would love to (and need to) increase my sales, but I am a sole proprietor, 70 years old, and I have to wonder if my time will be well spent creating marketing and social media content, or if I should keep concentrating on creating BOOKS, giving my customers what they are willing to pay for.
Wow you put a lot of work into this. Great video!
Thanks Jordan! 😀 👏
Wes always has genius videos! Thank you so much WES! I am the faculty head of an Online University and All your videos has positively impacted and provided me and my team with the kind of advice and direction we did not have previously! You're the most authentic and sincere and well directed with everything that you share with the world! Much, much appreciated WES!
Thank you so very much Vinesh - I really appreciate your kind words! 👏🙌😊
Thanks heaps I need help with my brand and sales, from Australia 🙏🏼
You bet, Darran, happy to help!
Great content. It helps me understand the way of use of funnel and what to do. Thanks much.
That's great to hear! 👍😊
Thank you, very useful!
excited to hear that! 😀 👏
I like the way you deliver the content 👍
I appreciate that! 😎🙌
Wes, your videos are AWESOME and give us just what we need. Thank you so much for your help;) Quick question. I have a local business and I am noticing your videos don't show the city like so many of the others show. EX in City, State all over the home page why?
Thank you Ileana1 That's mostly just because I beleive in writing for persuasion first and foremost, SEO second. If you're a local business, you definitely want to include your locality in multiple places on your page, but easy does it. Plus there are tons of service businesses out there that aren't tied to any particular location, so I don't usually go there other than in my local-SEO videos.
Amazing video in all aspects! 👏
Thank you so much Martins 🙌😊
Wes! Your content has just gotten better and better! Your editor is killin it, I love the style. Are they in house or can they edit my videos too??? 😊
Thanks for the kind words! 😀 👏 We have hired very talented outside editors.
@@WesMcDowellInc can you share who it is?? 😃
Can this work for product based businesses?
Love your content Wes and it has inspired me to get my journey started. My question is, what is the easiest app / program for fast editing for RUclips videos? That's where I'm puzzled at... Easiest, fastest or free software? Do you have a video about this??? Big thanks for all you share!!!
Thx so much Claudia! I actually have an editor so I don't do it myself. But I know tools like descript make it easy to jsut edit videos like you're editing a text doc which is nice.
Thank you again for everything!!! @@WesMcDowellInc
Awesome
😃
😍
thx!
How much will you charge for service based website I'm talking about I saw your video automatically generated client website video
Hey! unfortunately I don't do any full project work anymore... but if you wanted a consult call where we can go over what I'd recommend for you, you can schedule that here: wesmcdowell.com/private-coaching-consultations/
@@WesMcDowellInc is it free consultation or paid !
I want to work with you
Hi Wes, how can I contact you for a collaboration opportunity? Thank you
just shoot me a message at hello@wesmcdowell.com 👍
Watch me next to learn all my secret tips to Market Your Business with ChatGPT! ruclips.net/video/FJ4DyUHpK-Y/видео.html
Anti-marketing is a good way to say it. Boomerang marketing is another name, give give give and it will come back.
2:34 who takes an expensive MacBook and works by the pool with their dog beside them.. and the dog has his foot on the phone. Please .. ur triggering my anxiety!!