Volvo : How did inspiration of TATA lost its lead in Safety?

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In recent years we are seeing that almost every car maker is making really safe cars, Today almost every car is scoring full marking in Euro NCAP, Global NCAP, and iihs. But things were not the same 10 years from now
Car makers were not focusing that much on passenger safety, but still, even at that there was one car brand that was primarily focused on saving Its Occupants and it was Volvo.
Today in this video we will learn how Volvo got so advanced in safety and now how they losing their lead in safety
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