Video Game Marketing Needs to Change

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  • Опубликовано: 29 мар 2021
  • Written By:
    Tony Burback
    Eddy Burback
    Narrated By:
    Eddy Burback
    Edited By:
    Tony Burback

Комментарии • 3 тыс.

  • @tomatoanus
    @tomatoanus 3 года назад +6523

    founding viewers of the channel, rise up

    • @ok6866
      @ok6866 3 года назад +29

      First reply, leaving my mark on history ✌️

    • @Hummeldon
      @Hummeldon 3 года назад +26

      We are the original burbackers

    • @adartfrogshorts2208
      @adartfrogshorts2208 3 года назад +2

      Yup

    • @Rubbly
      @Rubbly 3 года назад +5

      Hey, great to see you here too Tomatoangus (silent g)!!

    • @chrishansen2409
      @chrishansen2409 3 года назад +5

      Burback boys unite

  • @ScottCramer
    @ScottCramer 3 года назад +1924

    Can Tony edit my videos too holy shit well done

    • @An_E.T
      @An_E.T 3 года назад +15

      I watched your newest video the other day, it was so funny

    • @Marco_Carlucci
      @Marco_Carlucci 3 года назад +10

      Love your vids, Scott!

    • @dougadolphson
      @dougadolphson 3 года назад +19

      Scott? More like hot.

    • @jamesetchells7234
      @jamesetchells7234 3 года назад

      Yeah

    • @kei.13
      @kei.13 3 года назад +11

      Hey struggler

  • @drewabegg970
    @drewabegg970 3 года назад +2229

    Developer here! We actually never make the chairs. They just tend to end up in the game at launch. Pretty lucky

    • @Megaman54327
      @Megaman54327 2 года назад +33

      Rated comment

    • @melonxo
      @melonxo Год назад +43

      out of all the comments in the world this is one of them

    • @blinkerz4676
      @blinkerz4676 Год назад +6

      @@melonxo so true!

    • @doubt2022
      @doubt2022 Год назад +8

      one of the comments of all time

    • @Generic_Account_1
      @Generic_Account_1 Год назад +4

      So, you don't know who puts them in there, they just appear? Doesn't that raise any questions, like who has access to the game? Wether the game is alive, or something? Why chairs, why not barrels or buckets or something else entirely? How does it know where to put them? Does it know their function? Does it understand humans and our needs? Are there multiple? Do have society do they have needs?

  • @wthomas1995
    @wthomas1995 2 года назад +533

    I want Demos to make a comeback. Knowing how the game feels vs seeing a cinematic trailer is infinitely more consumer friendly.

    • @LetsGetSmarted
      @LetsGetSmarted 2 года назад +30

      demos never left, they just became the normal way to "launch" an unfinished game while pretending its a finished product.

    • @kostazarikos3383
      @kostazarikos3383 Год назад +9

      I remember hearing years ago after doing tests. Games with demons get less sales

    • @denimchicken104
      @denimchicken104 Год назад +27

      @@kostazarikos3383 this is the answer. And from personal experience, I can say demos either turned me off of a game, or it was satisfying enough to not feel like buying a game even though it was good.
      Publishers figured out a long time ago that it’s better to just whip everyone into a frenzy and make them have to buy the game to understand it. They don’t care how disappointed people may be in it when they have all their money in the bank.

    • @RealFemale69
      @RealFemale69 Год назад +2

      @@LetsGetSmarted ones that you pay for

    • @mariandecker3942
      @mariandecker3942 Год назад +3

      Many Indie titles have Demos on Steam :d

  • @AmandaTheJedi
    @AmandaTheJedi 3 года назад +5404

    Why isn't this narrated by both Burback's at the same time.

    • @blank6521
      @blank6521 3 года назад +447

      But what if it is but they both sound the same

    • @charidude1498
      @charidude1498 3 года назад +641

      I believe that the voice we have grown accustomed to hearing is actually the balanced frequencies of both Burbacks, one speaks too high to hear, one speaks at a pitch that sounds like a growl. Together they form a fully formed voice

    • @derpywoodoo
      @derpywoodoo 3 года назад +60

      It is. They just have the same voice.

    • @yungtubby989
      @yungtubby989 3 года назад +33

      It is they’re just so good at it you can’t hear it

    • @BillytheEntertainer
      @BillytheEntertainer 3 года назад +92

      It is, but Tony has a perfect Eddy impression

  • @monkey-choppa2751
    @monkey-choppa2751 3 года назад +551

    The children of Burbank are here to support our two favorite brothers.
    And Eddy

    • @EatinPaste
      @EatinPaste 3 года назад +12

      Well... one of brothers.
      *_And it's Tony._*

    • @monkey-choppa2751
      @monkey-choppa2751 3 года назад +10

      @@EatinPaste damn you gonna do him like that. I guess it’s true *I ain’t never seen two likable fraternal twins*

    • @EatinPaste
      @EatinPaste 3 года назад +2

      @@monkey-choppa2751 Sometimes the truth hurts.
      _Hurts the lame-o twin of the bunch. Haha, got him._

    • @thedestroyasystem
      @thedestroyasystem 3 года назад +4

      pretty sure it's the same dude, he just greenscreened another one of himself

    • @monkey-choppa2751
      @monkey-choppa2751 3 года назад

      @@thedestroyasystem shtttttttt

  • @dr3w660
    @dr3w660 3 года назад +1736

    As a developer I usually do furniture after level design, but now I'm going to procrastinate about making chairs

    • @btab1044
      @btab1044 2 года назад +5

      Z!!!!

    • @Nate-BreakingPoint-Interactive
      @Nate-BreakingPoint-Interactive 2 года назад +5

      Same..

    • @nyxa8734
      @nyxa8734 2 года назад +18

      make the necessary chairs first and add the decor chairs later

    • @spencerwarren8302
      @spencerwarren8302 2 года назад +23

      Just make one generic chair, put it everywhere you want a chair to be, then make better chairs to replace the generic ones later

    • @killaxmatt
      @killaxmatt 2 года назад +6

      You should just use one chair sample in your next game and see if anyone notices the lack of chair variety

  • @fletchercobb4398
    @fletchercobb4398 3 года назад +779

    As an indie game dev I can confirm that chairs are made when needed. For example if you want to set up a bar for a demo, that is when you add chairs. Or if you are making a half cutscene, that is when you add chairs, then reuse the script for other chairs. That is coding. For the physical chairs that you can't interact with, it just comes with all the other level details.

    • @jout738
      @jout738 2 года назад +1

      Yes in making game you need to start with the basics and do it nearly fully complete, before relasing the trailer, like you done 90% of the game, when the trailer comes out and so only 10% left to make the game complete, but if you release the trailer, while only 10% of the game done. You put hugh pressure on the developers, when you also show deadline, when you think this game will be done and eventually the game will not be done in the deadline and it will be joke game the customers laugh to, when they play the game, so should only show trailers, when the game is nearly done, when then can be hype up that the game is comming out, but before that you should not talk about the game to not make customers wait too long frustrated and give too much pressure to the developers, when there is deadline, but they still got long way ahead, before the game will be complete and so they rush to make it, but of course it will fail then.

    • @fletchercobb4398
      @fletchercobb4398 2 года назад

      @@jout738 Even with 90% it is still a lot of pressure. The first half of the time is spent on the first 90%, the second half spent on the other 90%.

    • @brkh96
      @brkh96 11 месяцев назад

      @@fletchercobb4398 wdym other 90% like 180%?

    • @fletchercobb4398
      @fletchercobb4398 11 месяцев назад +1

      @@brkh96 It's a joke about how much stuff is redone or added last minute. You spend half of your time getting in what you think is most of the features, then realize you need to or want to do a whole lot more.

  • @Bazur414
    @Bazur414 3 года назад +679

    The Burback brothers are my favourite identical pair of twins that do everything in unison

    • @josie3221
      @josie3221 3 года назад +74

      I love how they married another set of identical twins too!

    • @Bazur414
      @Bazur414 3 года назад +49

      And when they announced they were going to raise all of their children in the same household? Epic!

    • @bonnibloop_
      @bonnibloop_ 3 года назад +34

      I think I might ask if they ever get their spouses mixed up, sure hope they don't laugh and ignore the question entirely!

    • @gameboy008
      @gameboy008 3 года назад +25

      @@bonnibloop_ That would be so frustrating. If I were Tony, I would get confused and end up sleeping with Eddy all the time.

    • @tranarchthegreat4010
      @tranarchthegreat4010 3 года назад +8

      I wonder if their kids will wear the same clothes?

  • @tomatoanus
    @tomatoanus 3 года назад +925

    the whole 200 ending thing in fallout 3 is so disingenuous once you realize hes referring to the end slideshow thing, and even then is completely inflating the number by just considering every possible combination of slide images/narration as a new and unique ending

    • @mattv5372
      @mattv5372 3 года назад +9

      Stretching the truth so thin

    • @thememechefgaberahamlincol6190
      @thememechefgaberahamlincol6190 3 года назад +11

      Thing is, even by those standards there weren't that many.

    • @conedx
      @conedx 3 года назад

      @@djussbus agreed. here's hoping they go back to that for the next one.

    • @brianslender4220
      @brianslender4220 3 года назад

      it doesnt even get close to what CDPR did lmao, Fallout 3 also turned out to be a great game, there was nothing in the market like that lol

    • @theneonllama416
      @theneonllama416 3 года назад

      Still my favorite game ever though

  • @Innosos
    @Innosos 2 года назад +398

    Way back when we had this genius concept in gaming called a "demo". It was revolutionary, really!
    You could play a part of the game (sometimes even as much as a third or half of it!) for free (not even an account or internet connection required!) and decide based on that whether to buy the game.
    Sounds crazy, right? Play an unfinished game in "beta" and not pay for it before or require a pre-order super dooper special edition that costs twice as much.

    • @Innosos
      @Innosos 2 года назад +52

      @@veduci22 The same reason I don't read a movie to judge its visuals. Or steal and eat an apple to figure out if it's tasty.

    • @plebisMaximus
      @plebisMaximus 2 года назад +32

      I miss demos, I wonder what happened to them. I've seen a few indie games have demos, but bigger games just never anymore. It's sad.

    • @demo2823
      @demo2823 2 года назад +9

      ​@@plebisMaximus It's because, due to the complex mechanisms spanning across the game, and the reusal of assets across a greater environment, a modern game's demo will contain 90% of the size of the final game in memory, whilst only having 10% of the story. With how long downloads take, this would make demos very unpopular. Not to mention company greed forcing every effort to be monetized rather than relying on their good game to sell itself. The last big game I know of that had demos was Sims 4, and you had to PAY for them.

    • @brokenblender5544
      @brokenblender5544 2 года назад +2

      @@plebisMaximus Demos run the risk of setting expectations too high, too low, or making people just want to replay the demo version rather than buy the full product. They’re great for consumers but pretty terrible for business.

    • @dinoblacklane1640
      @dinoblacklane1640 2 года назад +1

      Demos actually reduce the number of overall purchases of a game
      Plus demos take a lot of effort to make
      Overall they are a poor decision for a company
      and companies of any size AAA developers and indies alike have given up on demos

  • @boombotsHD
    @boombotsHD 3 года назад +342

    I liked the part where Tony shared his thoughts and opinions.

  • @JakeCuster
    @JakeCuster 3 года назад +361

    Things video game companies need to do now when they make mistakes:
    1. Prepare for trouble
    2. Make it double

    • @arirejtman
      @arirejtman 3 года назад +15

      They should do this in order to "protect the world from devastation". Perhaps they'll even "unite all people within our nation".

    • @max5851
      @max5851 3 года назад +1

      The burback boys are on the case

  • @snakegodgodofsnakes1818
    @snakegodgodofsnakes1818 3 года назад +324

    Crazy to think that Eddy and Tony are so in sync that they talk at the same time and it sounds like one voice

  • @BREADSWORD
    @BREADSWORD 3 года назад +817

    this was a huge banger boys

    • @harpot678
      @harpot678 3 года назад +1

      ? Is the game company supposed to spend hundreds of millions of dollars on a game, in secret? They don't even see how the public responds to the game? Imagine investing in this huge game, finishing it, then start to market it, and turns out people didn't like the concept in the first place, because you only wanted to market the game after you finished it. The marketers were provided what they expected the game to be, and told to market it, which they did, spectacularly. The overhyped marketing is literally the only thing keeping the company that made Cyberpunk out of bankrupcy, as without the marketing, the bad game would have bad sales. You could say the marketing was the best executed in Cyberpunk, as without the marketing, Cyberpunk is nothing more than a bad game that nobody heard of.

    • @tapdaddy69
      @tapdaddy69 3 года назад

      Yeah ngl this shit slaps

    • @jeg9143
      @jeg9143 2 года назад +2

      @@harpot678 are you okay?

  • @kineticraptor3318
    @kineticraptor3318 3 года назад +147

    To answer the chair question:
    For big studio's, it's usually outsourced to freelancers or studio's like nixxes or dekogon who specialize in props.
    If it isn't done through outsourcing, the chairs would probably be done by either the prop team or the environment team, depending on the size of the studio. The general rule is: work from big to small. This means that the large, important props (hero props) get made first. Usually these props are done by either senior or lead artists, but juniors frequently help out. Smaller props like chairs and other furniture are usually done by a team of juniors and interns with guidance from their lead artist. These would usually be made right in the middle of development, because in the case of cyberpunk, they do very frequently show up in the game's world..

  • @owenmyrick4796
    @owenmyrick4796 3 года назад +306

    finally Gus and Sven started their own channel!!!

    • @owenmyrick4796
      @owenmyrick4796 3 года назад +16

      i’m really genuinely so proud of eddy and tony tho, they deserve all the recognition this channel is gonna get

    • @CptJack2112
      @CptJack2112 3 года назад +8

      Silly! That's Sven and Thor duhhh

    • @vigilantcosmicpenguin8721
      @vigilantcosmicpenguin8721 3 года назад +3

      I love this new channel, Johnson.

  • @kevinlassberg
    @kevinlassberg 3 года назад +691

    Wow I can't believe Tony has perfected his ability to imitate Eddy's voice. Really disappointed though that this supposed joint venture is seemingly just getting carried by Tony at this point.

    • @vigilantcosmicpenguin8721
      @vigilantcosmicpenguin8721 3 года назад +29

      Good thing Gus wasn't there, else the whole thing would be dead air.

    • @aarontheperson6867
      @aarontheperson6867 3 года назад +12

      ikr tonys doig all the heavy lifting and eddy is just rocking back in a lawn chair with a big cigar laughing

  • @idristhebean5199
    @idristhebean5199 3 года назад +47

    Seriously, mad respect for all the actual game makers (and vfx/cgi artists in movies) for going through all the stress to get games done, they are the heroes, sad that they have to reach unreachable deadlines

  • @MeAkaArthurDavies
    @MeAkaArthurDavies 3 года назад +45

    this video is like a combination of nakey jakey and one of eddy burback’s videos! It’s just... perfect

  • @spacemanspiff2137
    @spacemanspiff2137 3 года назад +112

    You can’t even tell that Eddy and Tony are talking in unison the whole time

  • @RoomieOfficial
    @RoomieOfficial 3 года назад +863

    Great video :)

  • @jeanrog
    @jeanrog 2 года назад +45

    I feel like this is true for the entire tech industry. I just work in IT, and I can tell you, this is exactly what executives do. They don't listen to the people doing the work. They don't collaborate with the people doing the work. They make promises without checking with the people who actually do the work. And then they come back and blatantly throw the people who do the work under the bus, b/c those people couldn't get it done "in time" -- which, again, it can't be over-stated that they never collab really to get a true sense of how long something should take if it's done right. Nevermind the fact that they couldn't agree on something for over a year. When they do agree, they want it done in a couple days -- when it's also a year-long project or more. We're all over-worked, tired, unappreciated. Coders get put through the worst. I'm so glad I don't do that work. This problem just keeps spinning out, b/c someone is always willing to sell their time for nothing. They don't realize how thankless a lot of it can be. I guess what I'm working my way toward is Tech Workers Unite or something. And yes, Marketing has to stop lying. Though, I have less hope for that happening in our future.

    • @TomCruz54321
      @TomCruz54321 9 месяцев назад

      Salesmen promising the world has been going on since the dawn of mankind, since the first caveman claimed his stone tool could take down a mammoth. Humans haven't learned, it's the same thing just with tech jargon.

  • @Bacxaber
    @Bacxaber 8 месяцев назад +2

    As a game dev who draws sprites, I drew the chairs after about 40-50 character sprites were finished.

  • @jacuar37
    @jacuar37 3 года назад +297

    Very genuine compliment alert!!
    This is such a logical progression for Eddy and I’m so satisfied as a consumer of his content. It’s different enough from his own, tonally consistent with his style while incorporating Tony’s different style, and clearly takes influence from creators they’re both friends with without being derivative at all. Genuinely good stuff boys.

    • @vigilantcosmicpenguin8721
      @vigilantcosmicpenguin8721 3 года назад +14

      It's also some real nice development for Tony. Even if he doesn't want to be the one in the spotlight, it's nice to know that he has the chance to create content for an audience he wouldn't have otherwise.

    • @cinder.squire1122
      @cinder.squire1122 3 года назад +3

      Definitely agree with Jack and Vigilante Cosmic Penguin. Happy to see some love for Tony in the comments 😊

    • @aidandraper3733
      @aidandraper3733 3 года назад +4

      Well said

    • @retired3711
      @retired3711 3 года назад +3

      Totally agree!! Sensational stuff!!

  • @maxriley9540
    @maxriley9540 3 года назад +111

    Unlike these games, my hype for this channel was rewarded

    • @max5851
      @max5851 3 года назад

      Underrated comment

  • @louellenvestrum8212
    @louellenvestrum8212 2 года назад +15

    I am an animation artist working for a pretty large gaming studio and from what I can tell (I am new) during the early stages of the project they will often have very simple placeholders for things like chairs and other environmental stuff so that the animators can work on the cut scenes and stuff while the 3D modelers are doing their stuff like making chairs :)
    Also, sometimes the animation team is not even given the final voice acting until much later! We use speech to text first and it is as hilarious as it sounds :)

  • @JacF6734
    @JacF6734 3 года назад +13

    Weird how in almost all of these *video game* trailers, there’s almost no actual *gameplay* being shown.

    • @elias_xp95
      @elias_xp95 2 года назад +1

      I only ever judge a game off gameplay. A trailer does what it is supposed to, advertise a game, it announces the existence of an IP to the pubic, its a fancy moving poster.

  • @razbuten
    @razbuten 3 года назад +1138

    It is interesting because a lot of us know what games are capable of, and if we stopped to think about what Cyberpunk 2077 was promising, it wouldn't have been that hard to determine that it was a nearly impossible game to pull off. With that said, I think the combo of it being "next gen" (which always throws off our expectations) with "effective" marketing (albeit EXTREMELY dishonest marketing) got tons of people to believe the impossible. Wild how much we're swayed by marketing.
    great start to the new channel. excited to see more from it.

    • @jordanoconnor1760
      @jordanoconnor1760 3 года назад +25

      YOOOOOO RAZ WATCHING TONY AND EDDY? very epic
      and i feel awful for the overworked devs being pushed to their emotional and physical limits by publishers marketing early and dishonestly,, and there’s something more messed up about a development studio that markets their games independently looking at a building of their stressed and overworked COWORKERS and still advertising the game to get peoples hopes up well before it’s close to finished,, they know that it will only cause more crunch and near criminal working conditions yet they still do it.

    • @taylorstenhouse6168
      @taylorstenhouse6168 3 года назад

      But it DID pull off what it was promising.....

    • @bolicob
      @bolicob 3 года назад +5

      Woah it's Raz, wassup dude

    • @journeysilvers9838
      @journeysilvers9838 3 года назад +7

      You're right, but I think CDPs name being involved also contributed to people believing what they were selling, since before that point they had a critically acclaimed game under their belt and seemed like some of the most honest devs out there. Unfortunately, us gaming fans will probably know better than that now 🙃

    • @walk-monkey
      @walk-monkey 3 года назад +7

      I think the thing about cyberpunk that made me think it would follow through on at least 3/4's of what they promised was that A) it was cdpr, and while I didn't like the witcher 3 it was pretty amazing and was very large in scope and B) I figured "hey, they're going to take everything I did like in the witcher 3 and throw in the things I liked in Fallout, with a spice of GTA driving" which kind of justified it in my mind.

  • @Jack70M
    @Jack70M 3 года назад +634

    Todd sounded so defeated when he says "Sometimes... it doesn't just work."

    • @thomasbarton1050
      @thomasbarton1050 3 года назад +66

      "Aw jeez guys, I done goofed up this time. I'm sorwy 🙃😶"

    • @matthewa6027
      @matthewa6027 3 года назад +50

      After saying that, he shilled fo76.

    • @burretploof
      @burretploof 2 года назад +23

      Understandably so because everybody seems to have forgotten that he was specifically talking about the settlement building and not the game as a whole...

    • @ShadyPaperclips
      @ShadyPaperclips 2 года назад +10

      @@burretploof Not even the settlement building "just worked" at launch lol

    • @tango6130
      @tango6130 2 года назад +11

      @@ShadyPaperclips it did actually

  • @kanyeloveshiscranberryjuic3464
    @kanyeloveshiscranberryjuic3464 3 года назад +8

    The Children of Burback are back. Call it a comeback, we've been here for years.

  • @widethigh6ix9ine
    @widethigh6ix9ine 2 года назад +57

    This editing is so compelling and Eddy’s voiceover feels so real, even though we don’t see him. This video was done great! Im excited to see you boys post a video about games you think went well

  • @Wilburgur
    @Wilburgur 3 года назад +1737

    Makes me think of that great Breath of the Wild trailer from Nintendo. Just gameplay. No bs.
    Marketing teams in the US feel this strange need to include trailer tropes and show little gameplay.
    It's although they don't feel confident enough to show the world their game? Or they just wanna mislead.

    • @Akiironzo
      @Akiironzo 3 года назад +78

      Nintendo are the kings of delivering what they market imo.

    • @mdd4296
      @mdd4296 3 года назад +34

      Insitutionalised idiocy. Even if the marketing dept know better, their bosses dont. For example the laughable fish tech in advanced warfare, it wasnt the marketing but a shareholder who insist on including it.

    • @NickC_222
      @NickC_222 3 года назад +12

      @@mdd4296 Too many CEO cooks in the board room kitchen.

    • @fx232
      @fx232 3 года назад +6

      There should be a mix of the game art (art that will be part of the game, ie locations and stuff) and lots of gameplay in the trailer. Show the game for what it is.

    • @wizardcud
      @wizardcud 3 года назад +9

      They don’t care about lying or misleading because the only thing the publishers care about is short term profit for investors. There’s a point where doing these tactics and losing good will makes the community not have faith in the games they make anymore, but they only care about making as much money as immediately as possible

  • @thatplane3865
    @thatplane3865 3 года назад +52

    The editing is very good. Tony appreciation time

  • @CarthagoMike
    @CarthagoMike 2 года назад +6

    Reminds me of how the virtual boy was marketed as the next step in VR by combining VR and Gaming, but turned out as a pair of glasses with a screen attached to them on a stand.
    Marketing never takes into account the limitations of the product they are trying to sell.

  • @better-than-awesome
    @better-than-awesome 3 года назад +62

    I'm so glad this is getting some notice. Great points in this video, never lie to those who buy your game. The internet doesn't like being misguided. I worked for a big AAA game publisher and was on the marketing team for a big IP's release. I had to campaign and really push to get a slice of 9 minutes of gameplay as the first thing released with the announce, instead of the amazingly fancy CGI trailer that Digital Domain created for it. We still used the DD asset, once people saw what the development team did. Devs really work hard to ensure things are the best they can get them, given the memory and hardware limitations.

  • @williamwitry4111
    @williamwitry4111 3 года назад +34

    yooooo, it's the grand opening of Tony Parmesan's Spicy Italian Linguini Printing Press (For Kids and Maybe Adults Too)

    • @vigilantcosmicpenguin8721
      @vigilantcosmicpenguin8721 3 года назад +2

      i think they made a typo in the channel name
      it says "BURBACK" but it should say "PARMESAN"

    • @bellethedolphin9687
      @bellethedolphin9687 3 года назад +4

      1/5 Stars. they made me eat the monstrosity my child drew then pay for the tablecloth and then robbed me outside the store

    • @cinder.squire1122
      @cinder.squire1122 3 года назад +1

      FINALLY

  • @FlipsideJosiah
    @FlipsideJosiah 3 года назад +58

    We are officially creating history as the first, founding viewers and subscribers... keep it up Tony and Eddy and Edward and Tonward!

  • @nasis18
    @nasis18 2 года назад +1

    Ok, Roach flying across the screen while making that sound killed me lol.

  • @JG-ku6jx
    @JG-ku6jx 3 года назад +6

    Have to say I’m very impressed! Great editing Tony, and Eddy has a great video essay/voiceover voice that i had never clocked before!!!!

  • @juneinblack
    @juneinblack 3 года назад +39

    As a person who works primarily in video game marketing, I was very nervous to hear what Eddy and Tony had to say. I 100% agree with every single statement made. You guys nailed it, and the conversations are happening inside the industry as well... but they always get cut short by people with more power and a bigger paycheck.

  • @therealbingus5143
    @therealbingus5143 3 года назад +59

    That's why indie developers make some of the greatest games, they know that they can't fall back on the hyped fans and release an unfinished mess like most AAA studios. They have to make a legitimately good game for people to actually buy it. And most of the time, the indie developers don't care about making money, they make the game because they care about it.

    • @masondicroce917
      @masondicroce917 3 года назад +8

      Most of my favorite games are indie games really. I always find it so much harder to enjoy something if it feels soulless to me.

    • @chumuheha
      @chumuheha 3 года назад +3

      valheim is a good example -- even though it's technically unfinished it's still way more than expected for an indie developer

    • @Akiironzo
      @Akiironzo 3 года назад +1

      Similar problems exist in the indie world as well. There are tons of indie games that don't really do anything special and spend most of their budget on presentation. Art, music, sound, sometimes story with very simple and derivative gameplay loops that don't last beyond the first hour or two. The real difference is that indie developers don't have money to spend on marketing and their games are usually $20 at most instead of the $60 AAA developers charge just for the baseline experience. That said, the best games I've played in the past decade are all indie games. I think this is because of the lack of pressure an overzealous marketing team creates on AAA developers as well as having more development space to focus on creating what you want instead of what some suit thinks gamers want.

    • @kevinfischer4869
      @kevinfischer4869 3 года назад +2

      Totally right, except we do love making money! I guess we’re different from AAA cause we don’t usually have insanely high expectations for sales, so a successful indie keeps their budget and scope small.

  • @LoopStudio
    @LoopStudio 3 года назад +3

    eddys soothing voice + nakeyjakey style and topics= my fav video in a while

  • @evandavis8550
    @evandavis8550 3 года назад +3

    Looking forwards to more videos from this channel! Eddy’s energy really goes well with these gaming doc/commentary style videos. Chair gag had me giggling like an idiot in front of my parents.

  • @bernep3374
    @bernep3374 3 года назад +114

    The thing about marketing is that under-promising and over-delivering almost always works better. This is true for a lot of other things as well, like relationships, industry jobs, and the size of Eddy's knees.

    • @vigilantcosmicpenguin8721
      @vigilantcosmicpenguin8721 3 года назад +8

      And video essay channels.

    • @chasejones7008
      @chasejones7008 3 года назад +7

      Would have thought by now that lowering expectations makes the bare minimum seem great, like have they never been in a bad relationship before

    • @Akiironzo
      @Akiironzo 3 года назад +1

      The problem is in the games industry you have multiple competing products all coming out at the same time. Games can be expensive and people only have so much time and money. So if your game doesn't stand out then they're going to look at something else. Especially when that something else is promising the world.

    • @bernep3374
      @bernep3374 3 года назад

      @@Akiironzo Perhaps. Maybe its just me, but Im much more inclined to play games that excel at just one or two things really well, rather than everything, and games that advertise themselves as such tend to meet those expectations more consistently.
      I remember the Outer Worlds advertised itself as an RPG, but they specifically said to hold off on expectations when they were launching their game. I think it worked out well because it was a decent game, but it wasnt extremely overhyped, so it didnt turn into a bad game flat out since expectations were set lower.

  • @sorryimflatlining4875
    @sorryimflatlining4875 3 года назад +70

    Huge props to Tony this editing is clean af

  • @LockedInluke
    @LockedInluke Год назад

    I really appreciate any video essay that has some humor and isn't a 45 min long video

  • @MINMOMINMOMINMO
    @MINMOMINMOMINMO 3 года назад

    Really good blend of insightful commentary and humor in the edit here. excited to see more from this channel

  • @exzisd
    @exzisd 3 года назад +44

    I've been subbed since Eddy first mentioned this channel exists on his video and for some reason my initial instinct was to download this video the second it dropped. Now that I have it downloaded safely as a backup I will watch via RUclips. Finally we can confirm to the world that Tony is indeed an actual person and not Gus & Eddy's fictional podcast editor.

    • @vigilantcosmicpenguin8721
      @vigilantcosmicpenguin8721 3 года назад +5

      Can we really confirm it though? The only voice featured was Eddy, so we don't have conclusive evidence that Tony isn't his split personality.

    • @exzisd
      @exzisd 3 года назад +4

      @@vigilantcosmicpenguin8721 Tony wrote the description. If you read it in your head you can hear his voice. Plz believe.

  • @aaronthomson306
    @aaronthomson306 3 года назад +16

    Crazy to think that this is actually the first RUclips channel that ever existed in all of RUclips history. Proud to be here for this founding moment

  • @scootinand
    @scootinand 3 года назад

    Great work, BurBoys, looking forward to more videos like this. It really feels like something that would come from a channel that's already a few years into its run and has a lot of the kinks worked out. Very sleek and professional while still feeling personal and down to earth.

  • @Rum0r
    @Rum0r 3 года назад

    My God. I had a huge smile on my face watching this. I heard the voice and was surprised that you two were making this kind of content. I loved it. Keep this up!

  • @aidanwilcox5261
    @aidanwilcox5261 3 года назад +119

    Those of us here today are true Children of Burback. 🙏🙏🙏

  • @theguyinthechair8254
    @theguyinthechair8254 3 года назад +55

    I HAVE BEEN WAITING FOR THIS FOR SO LONG!!! TWO FORCES JOIN TOGETHER TO CREATE ULTIMATE BROTHER DUO!

  • @CalebRuiz
    @CalebRuiz 2 года назад

    As someone who's always loved your comedy on the podcast (RIP) but never had too much interest in your main channel videos, i LOVED this! super excited to see you making more stuff, keep up the good work

  • @zackupchurch2395
    @zackupchurch2395 3 года назад +7

    This video radiates the energy that eddy had when he was arguing with Ryan/chat on Gus’s stream about the Bethesda acquisition

  • @WillJS01
    @WillJS01 3 года назад +58

    Tony should narrate these with Eddy at the same time. You know how twins talk in unison bc their twins.

    • @bigantdud3499
      @bigantdud3499 3 года назад +2

      Eddy said once that you have failed as a twin if you speak in unison

  • @henrymorris7253
    @henrymorris7253 3 года назад +35

    Whoever disliked this video is getting a visit from Little Luigi.

  • @TheGrandGamers
    @TheGrandGamers 3 года назад +4

    still waiting on that second upload fellas

  • @jackstheman8320
    @jackstheman8320 3 года назад +2

    Hey person who makes games here...
    We make the chairs in the publishing stage if its only as a set piece,
    but if they have to be part of the gameplay (aka you can sit on them)
    we would do that when the major gameplay features gets programmed in, tho the official asset might not be done or finalized at that point so we would just use a cube.

  • @moosey7165
    @moosey7165 3 года назад +20

    That intro is clean as hell

  • @nabaaeyddan7565
    @nabaaeyddan7565 3 года назад +13

    Eddie: "Developers, when do you make the chairs?"
    Minecraft Developers: 🤷🏽‍♀️🤷🏿‍♂️🤷🏻‍♂️🤷‍♀️🤷🏼‍♂️

    • @vigilantcosmicpenguin8721
      @vigilantcosmicpenguin8721 3 года назад

      Someone at Mojang is watching this and thinking "Jävla! I knew we were forgetting something!"

    • @kevinlassberg
      @kevinlassberg 3 года назад +3

      Mojang: NO CHAIRS
      Players: I'll do it myself (stationary minecarts have entered the lobby)

  • @Zok
    @Zok 5 месяцев назад +2

    Dev here, i actually won't be making chairs, as the characters will be either standing or sitting on the floor!

  • @GuacaFlockaFLAME
    @GuacaFlockaFLAME 3 года назад +1

    Great work to both of you! Loved the editing and points discussed. Keep it up:) Lookin forward to the next one!

  • @Kahnwald
    @Kahnwald 3 года назад +196

    I was really hoping Tony would have a section where he talked :(

    • @fofnifolar
      @fofnifolar 3 года назад +32

      i think their plan is to have Eddy narrate, and Tony edit, both write. Eddy has more experience "performing" and Tony edits for Gus and Eddy already

    • @Neimonster
      @Neimonster 3 года назад

      He did

    • @Vivian-ft3ec
      @Vivian-ft3ec 3 года назад +1

      @@Neimonster timestamp?

    • @Neimonster
      @Neimonster 3 года назад +10

      @@Vivian-ft3ec I lied :(

    • @ChiefDizzyLeaf
      @ChiefDizzyLeaf 3 года назад +5

      It just doesn't work :((

  • @IneffablyBisexual
    @IneffablyBisexual 3 года назад +45

    I love the content, but, and this doesn't mean if you choose not to you're making the 'wrong choice', I think it would be super cool if Tony narrated a bit too! unless tony *was* narrating parts of it and their voices are so similar I couldn't tell

    • @cinder.squire1122
      @cinder.squire1122 3 года назад +8

      Eddy has said that Tony doesn't really have an interest in being "in" the videos, but if he ever changes his mind, I'm here for it!

  • @deathrex3120
    @deathrex3120 3 года назад +4

    The problem is partly because game developers are creative people that like to dream. I studied 3D Game Art and let me tell you, every single person I've met during that time wanted to create stuff way beyond their capabilities in a small time frame. Only a handful of people were able to be realistic and finish their work in time

  • @sophiemontie1674
    @sophiemontie1674 3 года назад

    so excited to see more from this channel!! You guys are the best, and this was a great vid :D

  • @stolmaire
    @stolmaire 3 года назад +49

    Glad to be here everyone

  • @thesunnysam
    @thesunnysam 3 года назад +20

    Watching the first vid on this channel after it’s been posted for five minutes. Let’s get the algorithm going for them boooooyysss

  • @VideoGamePhilosopherShorts
    @VideoGamePhilosopherShorts 3 года назад +1

    That horse shooting across the screen at 120 MPH was the best!

  • @snowyman42
    @snowyman42 3 года назад

    Love the video! I have seriously been wanting to watch someone do a deep dive on this stuff. I’m so glad it was the Burback boys!

  • @gavinwarner3480
    @gavinwarner3480 3 года назад +11

    I’m so excited for this channel oh my god. I love eddy’s goofy shit but hearing ppl seriously talk about things they care about is the best thing ever

  • @eastcoastemotion
    @eastcoastemotion 3 года назад +5

    eddy and tony are burBACK baby !!! (like their name)

  • @NotMike15
    @NotMike15 3 года назад

    Phenomenal first video for this channel. Super interested in your future vids

  • @HickeyXC
    @HickeyXC 3 года назад

    Love the editing. Very clean and smooth

  • @kindasomthing2508
    @kindasomthing2508 3 года назад +14

    Just finished watching yesterdays podcast then this was released. Lets gooooooo!!!

  • @jackcollette9716
    @jackcollette9716 3 года назад +9

    THIS LUNCH BREAK GOT ME FEELING SOMETHING MORE

  • @lavasharkandboygirl9716
    @lavasharkandboygirl9716 3 года назад +3

    Eddy burback 2 featuring the editor of the Gus and Eddy podcast: the best channel on RUclips

  • @ShakespearsCyst
    @ShakespearsCyst 3 года назад

    Great way to start off the channel. Can't wait to see more

  • @bknBs
    @bknBs 3 года назад +8

    The editing.....the commentary.... the siblings..... *chef's kiss*, good job burback bros!!!

  • @RedditLucio
    @RedditLucio 3 года назад +23

    I remember a month before cyberpunk came out I told all my friends to not have their hopes up to high and set the bar lower because they were hyping a game that the programmers obviously needed more time. And then my friends were pissed when the game came out

  • @elijahclaude3413
    @elijahclaude3413 3 года назад

    I absolutely love that this channel only has one video, and this is it 😂. Hope to see more!
    Also so very happy that someone other than me talked about this, and in such a great way!

  • @finnethew
    @finnethew 3 года назад +1

    Oh this slaps so hard, excited to see more videos like this from you guys!!

  • @CristalStarM
    @CristalStarM 3 года назад +8

    You're Burbreaking onto the scene with a real banger!

  • @fishwiki_
    @fishwiki_ 3 года назад +4

    i'm obsessed with video essays and i need you boys to know how excited i am for this channel. like two of my favorite content creators n editors on this website just started a channel together to create my favorite medium of video. hell yeah

  • @razorvonoccam2052
    @razorvonoccam2052 2 года назад

    This was an awesome video. Funny as hell and very informative. Lots of points brought up that I'd never heard of. Nice work!

  • @jonahrawson2585
    @jonahrawson2585 3 года назад

    Please do more of this. Please. PLEASE!

  • @michaelpatton7541
    @michaelpatton7541 3 года назад +21

    Out of the over 200 possible endings to this year, I hope one of them is this channel hitting 1 mil subs because damn you guys deserves it

  • @henroid812
    @henroid812 3 года назад +6

    New channel name: “Epic Burbank gamer Bros”

  • @stargrooves9893
    @stargrooves9893 2 года назад

    That was a great video! Very comprehensive. Came here from eddy's channel and I was honestly expecting something worse but I was so super proved wrong. Fantastic job guys!!!

  • @sparkjohnson5687
    @sparkjohnson5687 11 месяцев назад +1

    Elden Ring got a cgi announcement and then went radio silent for a year and a half (to the point where we didn't know if it was cancelled or not and a youtuber got popular by uploading every day that there was no news) until out of nowhere they dropped a 30 minute gameplay reveal and launched the game 6 months later with a 1 month delay.

  • @recklessgoon2308
    @recklessgoon2308 3 года назад +7

    When the boys go fishing. So excited about this channel

  • @inner4653
    @inner4653 3 года назад +140

    I feel like in a few years this will be an insanely popular channel

    • @dumbginger147
      @dumbginger147 3 года назад +3

      And I know it will

    • @lildoodoo
      @lildoodoo 3 года назад

      Eddie’s main channel already has lots of subscribers

    • @majesthijmenii1976
      @majesthijmenii1976 3 года назад +2

      Kind of depends on the topics they'll choose to cover and how well they do it. This is a fun video, but it isn't exactly anything groundbreaking, ya know. I didn't learn anything new

    • @doobydoba
      @doobydoba 3 года назад +1

      I feel so too.

    • @btab1044
      @btab1044 2 года назад

      @@majesthijmenii1976 m

  • @ricciocruz9937
    @ricciocruz9937 2 года назад +2

    I learned my lesson a long time ago with a little video game called Too Human. Too Human was marketed hard, it looked great but failed immediately out of the gate. It was brushed under the rug instantly. If they’re spending a lot on marketing, they’re probably spending less on more important parts of the project

  • @MBoss3005
    @MBoss3005 3 года назад

    Incredibly well said and stated, can't wait for more videos Burback boys!!

  • @JrFries
    @JrFries 3 года назад +32

    We’re witnessing the birth of an amazing channel. This is a beautiful thing

  • @timothypickarski5234
    @timothypickarski5234 3 года назад +7

    My god this is impeccable content.

  • @Wixhael
    @Wixhael 3 года назад +4

    What a fantastic video. There's definitely something to be said about games being marketed too early, and hopefully this is the start of a change in the gaming industry in that regard.
    On another note, I gotta say I'm really digging this video style. I know Eddy normally does more commentary-esque, comedy-form content, but this is phenominal and I am SO excited to see more of this kind of thing. Keep up the good work Eddy and Tony, you're crushing it so far!

  • @Bloomdemos
    @Bloomdemos 3 года назад +28

    Guys you can't disagree with him, this is honorable judge Eddy

    • @conormeehan.
      @conormeehan. 3 года назад +6

      This will not be a kangaroo court 😤😤😤

    • @WilliamHasMelted
      @WilliamHasMelted 3 года назад +1

      I dont know man
      This court seems like a kangaroo

    • @vigilantcosmicpenguin8721
      @vigilantcosmicpenguin8721 3 года назад +1

      Todd Howard needs to be tried in the court of Judge Eddy Burback.

    • @Bloomdemos
      @Bloomdemos 3 года назад +1

      @@vigilantcosmicpenguin8721 Todd is sentenced 1 year of parole and hes prohibited of using the engine they made in the late 90s