A TikTok hype or a real gem? - “Beauty of Joseon" || Brands history #1

Here's to delving deeper into "Beauty of Joseon"! This video delves into the background, components, and cultural relevance of this well-known Korean skincare line. Is it a real jewel in the world of beauty, or is it just a TikTok gimmick?
🔍 Here is what i worked on:
- History of the Joseon Dynasty: Learn about the rich cultural heritage that influenced Joseon beauty, from the development of Hangul to traditional beauty rituals.
Discover how the three traditional Korean beauty standards-three whites, three blacks, and three reds-have influenced contemporary skincare fads like "glass skin" and "clean girl" aesthetics in "The 3s of Beauty."
- Natural Ingredients: Discover the advantages of conventional components utilized in Beauty of Joseon products, such as rice water, ginseng, and camellia oil, to attain healthy, radiant skin.
- Beauty of Joseon: Get to know the brand's creator, Sumin Lee, and discover how it was founded and how it relates to age-old beauty secrets.
- Brand Philosophy: Recognize the company's commitment to upholding traditional Korean beauty methods while providing premium, all-natural skincare products for people with oily and acne-prone skin.
- Marketing Strategy: Take a look at how Beauty of Joseon captivates a worldwide audience through influencer partnerships, social media, and traditional Korean designs.
💡 Intriguing Facts:
The 1809 beauty encyclopedia Gyuhap Chongseo serves as the brand's inspiration.
In order to promote a clean face and beautiful complexion, their first product, Dynasty Cream, mixes traditional ingredients like ginseng and rice bran water with cutting-edge skincare research.
Joseon Beauty is well-known for its environmental packaging and ethical methods. ✨ What makes me interested
Leave a comment below with your thoughts on Beauty of Joseon! Have you used any of their products? Which Korean skincare line is your fave? Together, let's discuss how to acquire glass skin and discover the advantages of using rice water and rice face masks.
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