Do you still recommend to use Flexible Ads in a separate adset than the control ad set? Or is it better to have only one ad group with flexible ads and winner post ids from those flexible ads?
Hey Charlie, great video, why is it that once a DCT/Flexible ad starts to fatigue a you then put it in with the rest of the winners? And do you then turn that original adset off once the new one starts to get spend in the winners adset?
it’s not that it fatigues its that our ability to scale efficiency or spend caps out and thus we need to begin a new set of tests and not usually right away there is always nuance to everything you know hard to answer just here but theta what Disrupter School is for :)
Hey Charley, why is it so important to reuse the same post id? I leave this question as a suggestion for a new video. If I spent $1000 on an ad, and I reuse that post id to create a new ad set excluding a genre or a country, will the new ad perform as smart as the old one given that I'm reusing the post id? Thanks a lot!
Every post ID is actually a webpage and Facebook is tracking the click through the bounce rate the engagement rate, etc. of every webpage. Remember that your Facebook feed is just like a Google search results of media Rich webpages the post ID is actually the URL for every webpage you make when you create any ad this matters because every webpage has a different user experience even two identical pages will have different groups of people that behave a little bit differently. If a page has a good history and is performing well and has delivered good results re-creating that page does not ensure that you repeat the same lifecycle that got it to where it is. You can think of it like this. If you take two twins and separating by 1000 miles, they will be different people when they grow up
What would you recommend for local leadgen (small businesses) with only 20 dollar daily adspent? DCT or flexible ads? Because it sounds this flexible ads feature is especially benefitting larger companies or ecom brand with lots of different products, creatives and are always testing 20 different angles.
if I only had $20 a day, I would not do anything other than flexible ads because you don’t have the luxury of putting your ego before your bank account and often in larger companies, one of the most important parts of the conversation that nobody talks about is that there are a lot of people who are trying to prove the value of their work and because of that they’re less inclined to let the machine do the job for them
So DO you recommend we stick with 3-2-2? Or can we just load up an ad with as many variable as allowed and let it roll? (And is that 125 text character recommendation for real??)
@@CTtheDisrupter I like the automated carousel feature. And I think that one feature could potentially benefit from having additional visuals to work with.
@@CTtheDisrupter earlier in DCT I used to remove the creative that was not working by checking breakdown and CPMs too. Now I can not see as it doesn't show up. Not able to see which creative got the spend and has best CPMs and I can remove the worst performing.
Everytime i extract the best post IDs and put it in a control adset, results tanked... I feel keeping multiple DCTs works better at the end than having 1 control adset and 2 DCTs. Is it "bad" practice?
Thanks Charlie, the problem of finding the ID of the best ad has become very complex, if not impossible. Unless you have a simple method for finding it?
this will not end the bad performance that media buyers who have not embraced how Facebook is supposed to be used to have seen. The honest truth is that Facebook has been phenomenal for people that use it in the way it’s supposed to be used and Facebook has been terrible for people who are still using CC in ASC with 100% of their budget, or using look-alike audiences and retarding audiences, and folks who are still focused on massive creative, testing and profitability, and not prioritizing sustainable results with Evergreen assets so they can improve what happens after the click by making what happens before the click incredibly knowable
@@CTtheDisrupter thanks for your answer. I don’t agree by the way. Not all of us are newbies who look for the shiny objects. It would be nice if you could make a specific real world video on how to approach the issue I’m taking about and you for sure know well. It would help a lot of people. Thanks again for your answer, appreciate it.
you should not test the product with Facebook ads, and when you get to the point of having dynamic creatives or flexible ads, you won’t have a choice on which type of ad to run
Why take out the "winning" post ID? Lets say 3 variations are getting majority spend, but one is getting the most. And that one "winning" variation has the lowest frequency/most spend. There is a good chance that the other two variations are helping to keep that one higher in the funnel. You likely have more room to scale if you keep it in the original DCT/FAT format than if you isolate it.
we only need to move the ad when we actually can’t improve the scale of efficiency or volume anymore. How long are you currently letting your dynamic creative run?
Hey charlie! So in every ASC campaign i use the flexible ads?? even in that one with the new customer conversion events? And the winner post id from the flexible ads? its still the same to grab it ?
@@CTtheDisrupter Just one account that's been running consistently about a year now. Averaging ~$3K spend per month so I figure as a small account we will receive updates last
Maybe this only affects me. I tried using flexible ads but I am not able to find the post ID any more. Also, when I click on breakdown by ad creative, it does not show the breakdown in ads manager. Never had this issue for DCT before. Did anyone had the same experience as me?
this is currently being developed. Although lucky for us, we don’t need this information in order to grab the post ID and often scouring down to this level gets us too deep in the weeds instead of continuing to build mountains
@@CTtheDisrupter Did you mean using ‘Ad Preview’ -> ‘Facebook post with comments’ to get the post ID in the URL? I am currently using Ad Manager Breakdown to identify the top performing ads. Then use ‘Page Post’ to get the post ID.
I can’t see the breakdown of the creatives. I can just hit „preview with comments“ and extract the post id. But there ist just 1 Ad shown. Is THIS the winner and why is this the winner? Because: if I’m check the breakdown (text) I can see the best text (lots of spend) but in the POST ID another text is shown. Help 😂
do we think that what gets the most spend by element is actually reflective of a single post or the fact that any headline is actually six ads means that we don’t really know what’s going on after the click at the element level
Do you still recommend to use Flexible Ads in a separate adset than the control ad set? Or is it better to have only one ad group with flexible ads and winner post ids from those flexible ads?
1 FCT per Ad Set
Hey Charlie, great video, why is it that once a DCT/Flexible ad starts to fatigue a you then put it in with the rest of the winners? And do you then turn that original adset off once the new one starts to get spend in the winners adset?
it’s not that it fatigues
its that our ability to scale efficiency or spend caps out
and thus we need to begin a new set of tests
and not usually right away
there is always nuance to everything you know
hard to answer just here
but theta what Disrupter School is for :)
@@CTtheDisrupter Appreciate you!
Hey Charley, why is it so important to reuse the same post id?
I leave this question as a suggestion for a new video.
If I spent $1000 on an ad, and I reuse that post id to create a new ad set excluding a genre or a country, will the new ad perform as smart as the old one given that I'm reusing the post id?
Thanks a lot!
Every post ID is actually a webpage and Facebook is tracking the click through the bounce rate the engagement rate, etc. of every webpage.
Remember that your Facebook feed is just like a Google search results of media Rich webpages the post ID is actually the URL for every webpage you make when you create any ad
this matters because every webpage has a different user experience even two identical pages will have different groups of people that behave a little bit differently.
If a page has a good history and is performing well and has delivered good results re-creating that page does not ensure that you repeat the same lifecycle that got it to where it is.
You can think of it like this.
If you take two twins and separating by 1000 miles, they will be different people when they grow up
What would you recommend for local leadgen (small businesses) with only 20 dollar daily adspent? DCT or flexible ads? Because it sounds this flexible ads feature is especially benefitting larger companies or ecom brand with lots of different products, creatives and are always testing 20 different angles.
if I only had $20 a day, I would not do anything other than flexible ads because you don’t have the luxury of putting your ego before your bank account and often in larger companies, one of the most important parts of the conversation that nobody talks about is that there are a lot of people who are trying to prove the value of their work and because of that they’re less inclined to let the machine do the job for them
@@CTtheDisrupter thanks for the quick answer
So DO you recommend we stick with 3-2-2? Or can we just load up an ad with as many variable as allowed and let it roll? (And is that 125 text character recommendation for real??)
stick to the 322
Has it ever failed you?
And do you think that the flexible function any differently?
@@CTtheDisrupter I like the automated carousel feature. And I think that one feature could potentially benefit from having additional visuals to work with.
hey charlie do all accounts have the flexible ad option ?or is it been rolled out
flexible ads have not been run out to all advertisers yet.
Do you have it?
Hi Charley. I've already adopted and started these but this do not give breakdown of creatives and only gives breakdown of copy. What to do?
keep them simple
we don’t need these insights
are you looking for post ids…
@@CTtheDisrupter earlier in DCT I used to remove the creative that was not working by checking breakdown and CPMs too. Now I can not see as it doesn't show up. Not able to see which creative got the spend and has best CPMs and I can remove the worst performing.
Everytime i extract the best post IDs and put it in a control adset, results tanked... I feel keeping multiple DCTs works better at the end than having 1 control adset and 2 DCTs. Is it "bad" practice?
not at all
how long are you letting the dcts cook?
@@CTtheDisrupter Till we need more creatives as we scale the budget and efficiency is going down. I extract to allow running new DCTs
Thanks Charlie, the problem of finding the ID of the best ad has become very complex, if not impossible. Unless you have a simple method for finding it?
I’m going to make a video on all of this stuff today.
Are you subscribed? I don’t want you to miss it.
@@CTtheDisrupter Yes sure :)
Great insight! I was waiting for that grouping feature.. Glads its finally here
how do you plan on using it
Should this end the bad performance almost all media buyers at facing since feb?
this will not end the bad performance that media buyers who have not embraced how Facebook is supposed to be used to have seen.
The honest truth is that Facebook has been phenomenal for people that use it in the way it’s supposed to be used and Facebook has been terrible for people who are still using CC in ASC with 100% of their budget, or using look-alike audiences and retarding audiences, and folks who are still focused on massive creative, testing and profitability, and not prioritizing sustainable results with Evergreen assets so they can improve what happens after the click by making what happens before the click incredibly knowable
@@CTtheDisrupter thanks for your answer. I don’t agree by the way. Not all of us are newbies who look for the shiny objects. It would be nice if you could make a specific real world video on how to approach the issue I’m taking about and you for sure know well. It would help a lot of people. Thanks again for your answer, appreciate it.
Hey Charlie! While testing a product, should I run DCT or FAT camps?
you should not test the product with Facebook ads, and when you get to the point of having dynamic creatives or flexible ads, you won’t have a choice on which type of ad to run
@@CTtheDisrupter Then what's the best way to test a product?
Let’s go Charlie! I was looking forward your take on the FAT (Flexible Ads Testing 🤣)
yes yes… more to come
Why take out the "winning" post ID?
Lets say 3 variations are getting majority spend, but one is getting the most. And that one "winning" variation has the lowest frequency/most spend. There is a good chance that the other two variations are helping to keep that one higher in the funnel. You likely have more room to scale if you keep it in the original DCT/FAT format than if you isolate it.
we only need to move the ad when we actually can’t improve the scale of efficiency or volume anymore.
How long are you currently letting your dynamic creative run?
Do you know maybe how to extract or see which ad is a winning ad in aflexibke ad? I cant find that as usually in ghe breakdown sectio.
Hey charlie! So in every ASC campaign i use the flexible ads?? even in that one with the new customer conversion events? And the winner post id from the flexible ads? its still the same to grab it ?
yes Flexible Ads
are you only running ASC?
@@CTtheDisrupter No, im runnig my main campaign that is 3:2:2 , and 1 retargeting campaign, and then the ASC new customer conversion events!
Not seeing the Flexible Ads option in my account. Any idea when this will be available to everyone?
not sure yet
how many accounts do you have?
@@CTtheDisrupter Just one account that's been running consistently about a year now. Averaging ~$3K spend per month so I figure as a small account we will receive updates last
Is 3:2:2 ok for low budgets ?
I covered this depth live on this
Surprising Facebook Ads Strategies for 300% Growth
ruclips.net/user/liveMr6aQa0bw6w
Charlie, are you able to see the IDs of each combination of the flexible ads?
Do you want the post ID for every single variation?
@@CTtheDisrupter Yep. Just like was possible with Dynamic Creatives that you preach
You can't anymore, it shows the one who most of the engagements in preview comments
@@hotsizzle33 Do you have post ID in flexible with videos? I cant find that
Do you have a video around pulling the winners out of the flexible ad?
comes out in 5 hours
Maybe this only affects me. I tried using flexible ads but I am not able to find the post ID any more. Also, when I click on breakdown by ad creative, it does not show the breakdown in ads manager.
Never had this issue for DCT before. Did anyone had the same experience as me?
this is currently being developed.
Although lucky for us, we don’t need this information in order to grab the post ID and often scouring down to this level gets us too deep in the weeds instead of continuing to build mountains
@@CTtheDisrupter Did you mean using ‘Ad Preview’ -> ‘Facebook post with comments’ to get the post ID in the URL?
I am currently using Ad Manager Breakdown to identify the top performing ads. Then use ‘Page Post’ to get the post ID.
I can’t see the breakdown of the creatives. I can just hit „preview with comments“ and extract the post id. But there ist just 1 Ad shown. Is THIS the winner and why is this the winner?
Because: if I’m check the breakdown (text) I can see the best text (lots of spend) but in the POST ID another text is shown.
Help 😂
do we think that what gets the most spend by element is actually reflective of a single post or the fact that any headline is actually six ads means that we don’t really know what’s going on after the click at the element level
@@CTtheDisrupter so the Post unser „Post with comments“ is the bestperformer regardless of breakdown spend per headline or text.
@@CTtheDisrupter and by the way: cool that you’re now answering more often comments under your videos! Keep it up ❤️
Great Video
Thanks for the visit
don’t forget to sub
more and better coming
Interesting I don't have Flexible Ads yet available in my account.
it’s still rolling out
how many accounts do you have?