It's a huge update. Good conversation on the issues of using extreme modifiers. We took the view of running PT campaigns with a low base bid + 900% PP modifier; the idea being that you already bid on related KWs and just want to isolate/control spend on just the target PT listing. But it doesn't always work out like the math suggests it should. The new feature is still in beta, but available to almost eveyone via the API and bulksheets, but it's still somewhat rare to see within the ad console.
good conversation, let me add one another reason for why the rest of search is better then top of search in some cases ? so the answers is : if the product have multiple variation and there are alot of choices for customers in that niche then the rest of search is best from the top of search.
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It's a huge update. Good conversation on the issues of using extreme modifiers. We took the view of running PT campaigns with a low base bid + 900% PP modifier; the idea being that you already bid on related KWs and just want to isolate/control spend on just the target PT listing. But it doesn't always work out like the math suggests it should. The new feature is still in beta, but available to almost eveyone via the API and bulksheets, but it's still somewhat rare to see within the ad console.
good conversation, let me add one another reason for why the rest of search is better then top of search in some cases ? so the answers is : if the product have multiple variation and there are alot of choices for customers in that niche then the rest of search is best from the top of search.
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