This is truly amazing! It's an actionable, practical info, and not that complicated one. I think it is one of the best videos about PPC lately! I'm surprised why isn't it a hit among other Amazon PPC managers.
Thanks so much! 🍍🍍 Melissa is great and a time saver for sure. If you haven't see our new full Amazon ppc course, check it out here. ruclips.net/user/live5jU3nNZPYtA?feature=share
Good morning Dr. Travis, thank you once again for this great video that is very helpful, do you think you can make a video where you show us the steps how to download the reports with varieties of products that are very helpful. Thank you
Wouldn't looking back at 14-30-60 days you'd be looking at already optimized data if you're making weekly adjustments? Like at 30 days a campaign has a 60% acos, then after a month of weekly optimizing, the past 7 days ACOS is now 30%. So if you did weekly optimization with a look back at lets say 30 day, you'd be making an adjustment of a median ACOS of 45% instead of 30% with the current 7 day acos of 30% and essentially over reducing or over increasing bids? same with if you have a high spend no sale KW, and you reduce the bids weekly based of 30 days data but if you look at the past 7 days, its hardly even getting any impression because bids have been reduced too much. IDK maybe im over thinking
You're not overthinking it and that's why teaching ppc is complicated. It takes experience to take into account what you said. We are trying to teach a very basic way to apply. You are correct though and there is more too it. It's a very dynamic management that you have to take a lot into account like what you said.
Max CPC refers to the maximum amount we want to pay for a certain keyword, not necessarily what we will pay for every click, correct? i.e. a $3 Max CPC bid could end up having an average of $2 after X days if we were able to get ads for less than the Max CPC
This is truly amazing! It's an actionable, practical info, and not that complicated one. I think it is one of the best videos about PPC lately! I'm surprised why isn't it a hit among other Amazon PPC managers.
Thanks so much! 🍍🍍
Melissa is great and a time saver for sure.
If you haven't see our new full Amazon ppc course, check it out here.
ruclips.net/user/live5jU3nNZPYtA?feature=share
Good morning Dr. Travis, thank you once again for this great video that is very helpful, do you think you can make a video where you show us the steps how to download the reports with varieties of products that are very helpful. Thank you
We have a few clients but non that we can use unfortunately.
Wouldn't looking back at 14-30-60 days you'd be looking at already optimized data if you're making weekly adjustments? Like at 30 days a campaign has a 60% acos, then after a month of weekly optimizing, the past 7 days ACOS is now 30%. So if you did weekly optimization with a look back at lets say 30 day, you'd be making an adjustment of a median ACOS of 45% instead of 30% with the current 7 day acos of 30% and essentially over reducing or over increasing bids? same with if you have a high spend no sale KW, and you reduce the bids weekly based of 30 days data but if you look at the past 7 days, its hardly even getting any impression because bids have been reduced too much. IDK maybe im over thinking
You're not overthinking it and that's why teaching ppc is complicated.
It takes experience to take into account what you said. We are trying to teach a very basic way to apply.
You are correct though and there is more too it. It's a very dynamic management that you have to take a lot into account like what you said.
Max CPC refers to the maximum amount we want to pay for a certain keyword, not necessarily what we will pay for every click, correct? i.e. a $3 Max CPC bid could end up having an average of $2 after X days if we were able to get ads for less than the Max CPC
Exactly. It's an auction system so for some keywords you might pay the max but others you won't.
what the calculation for Max CPA? it isn't disclosed on the video. Thanks.
It is your profit