Strategic Keyword Research SOPs to Boost Amazon PPC and Organic Rankings

👉 Get access to the SOP library here: myamazonguy.com/orange
In this video, Steven Pope (‪@MyAmazonGuy‬) shares 6 specific Standard Operating Procedures (SOPs) for conducting keyword and ASIN research, ad campaign setup and segmentation, naming conventions, budget rules, keywords and ASIN harvesting as well as keyword negations.
Additionally, you will also learn what are the common mistakes when creating SOPs, what tool to use to write them as well as some great tips for Amazon PPC and ranking that Steven shared during the Q&A session.
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⚙️ Tools mentioned in the video:
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🎬 Other related videos:
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▶️ Building systems for scalable FBA business: • Build Scalable Systems...
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🔶 Topics covered in the video:
➤ 00:00 SOPs for Amazon FBA
➤ 02:20 About Steven Pope and his expertise with SOPs
➤ 06:12 How Steven grows his sales with SOPs
➤ 07:20 How SOPs allow you to have your own systems
➤ 12:13 What SOPs you need for Amazon?
➤ 13:40 6 PPC and keyword SOPs
➤ 14:16 PPC audit
➤ 15:58 SOP #1: How to conduct keyword and ASIN research
➤ 24:25 Using keywords from SQPR
➤ 25:30 What are healthy TACoS and ACoS?
➤ 27:14 SOP #2: Segmentation and keyword research
➤ 32:09 How to keep SOPs updated?
➤ 33:40 Where should you add the most important keywords?
➤ 35:09 SOP #3: Naming conventions
➤ 36:47 What platform to use for writing SOPs?
➤ 37:50 Tips for writing product title
➤ 39:40 SOP #:4: Budget rules
➤ 42:41 Process of writing SOPs
➤ 46:14 What to do if there are no sales for a newly launched product?
➤ 48:41 SOP #5: Keywords and ASIN harvesting
➤ 51:22 SOP #6: Negations
➤ 54:20 Best tool to know your profits
➤ 55:51 Access to complete SOPs library
➤ 58:54 High bids but keywords are not converting - what to do?
➤ 1:00:24 Common mistakes when doing SOPs
➤ 1:03:17 Lost rank due to out of stock - what to do?
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🔶 About STEVEN POPE
Steven Pope is the founder of My Amazon Guy. He has developed the internal systems and Standard Operating Procedures that have allowed the agency to generate over $800 million in sales on Amazon with a team of over 500 employees.
👉 Get access to the SOP library here: myamazonguy.com/orange
👉 Visit My Amazon Guy: www.myamazonguy.com
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🔶 Video host - AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: orangeklik.com/
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