At 27:07 (shortly after Lisett started losing it 🙂), Chris mentioned comparing your conversion rate to the average conversion rate for a specific search term. Is the average found in the Product Opportunity Explorer while one's specific CR is found in the Search Query Performance report under Brand Analytics?
You can find the average conversion rate using product opportunity explorer, and your conversion rate under business reports - order session percentage
Yes sponsored display campaigns on ASIN's that are ranking for the keywords you are ranking for do affect ranking, through not as strongly as top of search Sponsored Product ads
We use single keyword, exact match sponsored products campaigns for rank. This way you can tightly control the placements and target more top of search, leading to better ranking improvements.
Chris dropping gems as usual. Great video!
:D
This information is very useful
At 27:07 (shortly after Lisett started losing it 🙂), Chris mentioned comparing your conversion rate to the average conversion rate for a specific search term. Is the average found in the Product Opportunity Explorer while one's specific CR is found in the Search Query Performance report under Brand Analytics?
PS Highly recommend participating in the PPC Challenge! I did it ealier this year and might do it annually if possible.
You can find the average conversion rate using product opportunity explorer, and your conversion rate under business reports - order session percentage
Hello, how can i see the avarage conversion rate of each keyword of all Sellers?
I think it's "Search Conversion Past 360 days" of Product Explorer, but I'm not sure
Does Sponsored Display help to increase keywords indexing?
Yes sponsored display campaigns on ASIN's that are ranking for the keywords you are ranking for do affect ranking, through not as strongly as top of search Sponsored Product ads
Hi Chris
What exactly ranking compaigns do you use for ranking?
We use single keyword, exact match sponsored products campaigns for rank. This way you can tightly control the placements and target more top of search, leading to better ranking improvements.
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