I do have one question that has stumped me so far. I’ve noticed that some queries that show up for a given time frame in Seach Query Performance (SQP) cannot be located in the Top Search Terms report for the same time period. An example would be “manual grease gun” which shows up in my SQP but not in Top Search Terms for August (the same time frame). This is not an anomaly and I seem to see this for many keywords when comparing SQP and the Top Search Term reports. Any idea what is going on there? As an aside, did Amazon change the name of the Brand Analytics, Search Terms to Brand Analytics, Top Search Terms? I cannot find a report that is simply called Search Terms in Brand Analytics no matter how much I google the topic.
Hey there, thanks for the questions, here are my answers: * About the name being changed to Top Search Terms, yes you're correct also the UI has been redone to look more like the SQP UI and a few new filters are available to refine search * About the search "manual grease gun" appearing in SQP but no on TST, it seems like the reason is the TST data is limited to 10,000 search terms (sorted by search frequency rank) so less searched search terms than that will not appear
One of the best sessions thanks Daniel
Glad you liked it!
Very informative. thanks.. Enjoyed the "it depends" answer haha that's frequently used by us when someone asks about the launching investment.
Very valuable session indeed!!
Glad you enjoyed!
Thank you Rafay
Thanks you. Very valuable.
Glad you think so!
nice
I do have one question that has stumped me so far. I’ve noticed that some queries that show up for a given time frame in Seach Query Performance (SQP) cannot be located in the Top Search Terms report for the same time period. An example would be “manual grease gun” which shows up in my SQP but not in Top Search Terms for August (the same time frame). This is not an anomaly and I seem to see this for many keywords when comparing SQP and the Top Search Term reports. Any idea what is going on there?
As an aside, did Amazon change the name of the Brand Analytics, Search Terms to Brand Analytics, Top Search Terms? I cannot find a report that is simply called Search Terms in Brand Analytics no matter how much I google the topic.
Hey there, thanks for the questions, here are my answers:
* About the name being changed to Top Search Terms, yes you're correct also the UI has been redone to look more like the SQP UI and a few new filters are available to refine search
* About the search "manual grease gun" appearing in SQP but no on TST, it seems like the reason is the TST data is limited to 10,000 search terms (sorted by search frequency rank) so less searched search terms than that will not appear
Very informative!
Glad you liked it
Do you have to be brand registered to see this report?
Yes you do