How to Create Amazon Video Ads - Don't Make These Mistakes!
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- Опубликовано: 16 июл 2024
- 👉 Visit Sophie Society to have professional Amazon listing content orangeklik.sophiesociety.com/ and email hello@sophiesociety.com, mention ORANGE KLIK and get 10% off Amazon A+ content.
Amazon video ads are probably the most effective way to promote and showcase your products on Amazon. In this video, Chris Rawlings lays out a step-by-step formula for video ads and explains what elements they must have in order to be engaging. He explains how to structure a video ad, what are the biggest mistakes Amazon sellers commonly make, and whether you need to create separate videos for product variations.
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🎬 Other related videos:
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▶️ Amazon A+ Content (Enhanced Brand Content) Updates in 2021: • Amazon A+ Content (Enh...
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🔶 Questions answered in the video:
➤ 00:00 Amazon video ads examples
➤ 00:52 About Chris Rawlings
➤ 03:02 What are video ads on Amazon?
➤ 05:59 Why video ads are so important right now?
➤ 08:32 Tips and things to avoid when creating video ads
➤ 14:04 Step-by-step formula for video ads
➤ 20:26 Examples
➤ 33:09 Can you advertise related products at the end of the video?
➤ 34:09 Do you need to create separate videos for product variations?
➤ 35:18 Text overlay vs subtitles
➤ 37:48 Music background
➤ 38:51 What makes a video ad good?
➤ 41:50 Final tips
➤ 43:13 Contact Chris
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🔶 About CHRIS RAWLINGS, CEO at Sophie Society
Chris Rawlings first stepped into the eCommerce realm after a spinal injury inspired him to create a brand of spinal health products. Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
👉 Visit Sophie Society to have professional Amazon listing content orangeklik.sophiesociety.com/ and email hello@sophiesociety.com, mention ORANGE KLIK and get 10% off Amazon A+ content.
Visit Sophie Society's page on Amazon EBC: www.ebc.sophiesociety.com/
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🔶 Video host - LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
#AmazonFBA #AmazonVideoAds #OrangeKlik 
Развлечения
Also, watch another video where Chris lays out the formula for creating Amazon A+ content!
▶️ How to Create A+ Content on Amazon: ruclips.net/video/4EOlj6GJD_k/видео.html
I would've paid for this video. That's gold
Amazning feedback. You are totally right - the content is invaluable
Learned a lot! Thank you so much! 😃
Happy to hear that!! 😄
Most useful video I've seen so far on this subject. I've implemented a number of suggestions to my own product video and am really pleased with the results. Looking forward to getting it approved by Amazon
We hope you will succeed with your approval! Let us know how it goes. And thank you for watching this video!
@@orangeklik UPDATE: The video ad I created has been doing very well. I've made 9 sales in 17 days. I know this doesn't sound impressive but it's a very niche product and I've been really struggling to make sales for several months. Video ad - CTR 1.69%, CPC $0.45 and ACOS 9.53%
By comparison, during the same time period, my sponsored product PPC sales was only 2 (and one of those was searching for my brand name). CTR 0.32%, CPC $0.88 and ACOS 33.45%
This is a product I didn't think I'd be able to restock and now it looks like I'm turning things around.
I still have to make improvements to the listing so I'm sure the sales will increase even more.
Thanks again
@@april4432 Wow Amazing! Thank you for the update. We are glad to hear that it worked very well for you!
Good stuff April! Your ACoS is really low that's good news and means you should really ramp up your spend.
29:46 😂😂😂 great video!
😂😂👌
Ya... it spins... ;)
@@ChrisRawlingsjah funny guy 😂😂
Great video Chris, evan we as a studio specialised in Amazon video, we found out a few cool tips in your presentation.
Keep up the good work, we'll get back to your channel for the latest updates 💎
Thank you! You're always welcome on our channel. :)
Incredible info. Thanks!
Glad it was helpful!
Hi please make a video on how to present a product research report to the client.
Best video on SBV so far!
Glad it was helpful!
Very Informative! thank you
Loving the content with Chris! Could you guys meet and do one for listing infographics? :)
We actually have a formula for that too that's been split tested hundreds of times. Maybe we can make it happen... ;)
Thanks for this video, very valuable! How would you approach making videos for supplements or similar products where it doesn't make sense to show them 'in use'?
Hey Nat, supplements video ads are a science of their own. But a few tips, communicate the supplement's benefits through lifestyle shots with text overlay. Communicate the features through shots of the ingredients, especially the ingredients origin with text overlay. The key is to communicate to the shopper that this product speaks to the problem relating to their search query.
what happens if you run two different video campaigns at the same search
phrase? Will they compete against each other? Will one get shown and
the other not? What's best practices with something along those lines?
They do not compete against each other.
One will be shown over the other depending on your bid and how Amazon optimizes your ad for a particular search query.
Running simultaneously 2 or more won't hurt your stats (acos,cpc...). If one is underperforming just pause, otherwise it's OK.
Chris from Sophie Society is my Go-To for anything Amazon Listing related. Love the content above☝🏻Question: In the video, Chris mentions a different formula needed for 'Amazon Product Listing Videos'. Has he done a video on this topic? If so can someone share the link. Thx in advance 🙏
Thanks for your comment. :) No, we don't have such video with Chris, but will keep it in mind to record one!
brother, can you please let me know that why my ad is showing status not approved? the video is matching to the requirements and uploaded and then after one day its showing on the targeting section on each keyword saying not approved? any solution? is it due to Amazon name? in the video our model is saying that get our product on Amazon Now? is it against of TOS?
Thanks for your question! We sent it to Chris so he'd probably get back to you shortly.
Hey Sheikh you likely violated amazons video ad guidelines without realizing it. There are both creative and technical specs you need to abide by. I'm going to write them out below. Check through all of them and double check you video. Once you're sure you comply with all of them try re-uploading. Also, in addition to these make sure you are not mentioning any kind of disease or condition, and that you're not mentioning any competitors.
Video dimensions 1920 x 1080 px (16:9) recommended
Frame rate At least 15 FPS
Audio 128 kbps / 44 khz
Recommended bit rate 2 MBps
Preferred codec Video: H.264, MPEG-2, or MPEG-4; Audio: MP3 or AAC
File size less than 500 MB
Video duration Desktop & Mobile: up to 3 minutes (15 seconds or less highly recommended). Fire tablet: Up to 15 seconds
Letterboxing Videos should not have black bars on any side of the video content
Required logo image (JPG, PNG, and GIF files accepted). Minimum width of 600 px, minimum height of 100 px, maximum file size of 100 KB. Note: the logo is not used in 414x125 mobile ads.*
Required Headline: up to 50 characters of text describing your campaign messaging.*
Supported call to action options: “Shop now”, “Learn more”, “See details”, “Pre-order now”, “Buy tickets”, “Rent now”, “Rent or buy now”, “Get a quote”
* Logo and headline are required elements for the Amazon Video Ads. If you choose not to use the template fields to add these elements, please ensure that they are included in your finished video asset. If they are found to be missing after publication, your creative may be deactivated until the assets are added.
I learn nothing, lot of talk no technics.
Thank you for your feedback! What kind of technics you would like to learn from the videos about Amazon? Perhaps we can work on recording something what you are seeking to learn
How to create an Amazon video ad...
Does not show you how to create an Amazon video ad.