Top 5 Amazon PPC Challenges & How to Overcome Them

Do you feel your Amazon PPC efforts are draining your ad budget? In this video, Andreas Schreiter addresses 5 major advertising challenges Amazon sellers face and explains how to tackle each one effectively to optimize ad performance.
He provides actionable tips to help sellers navigate the complex world of Amazon advertising in 2024 and beyond. Learn why a personalized approach to ad types is crucial and how to manage increasing CPCs, bidding strategies, and more to stay ahead of the competition.
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🎬 Other related videos:
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👉 Join the next EUROPEAN SELLER CONFERENCE 2025 for Amazon sellers in Prague: eusecon.com
👉 Find more discount coupon codes for Amazon software tools: oklik.co/coupons
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🔶 Topics covered in the video:
➤ 0:00 Top 5 tips for Amazon PPC
➤ 00:24 About BidX
➤ 02:54 Problem #1 - keyword research
➤ 09:40 Problen #2 - PAT campaigns shown in search results
➤ 12:09 Problem #3 - impressions and CPCs
➤ 14:43 Problem #4 - campaign is causing too much ad spend
➤ 17:59 Problem #5 - Bidding more than necessary
➤ 21:46 How does BidX help sellers
➤ 25:13 Marketplaces BidX covers
➤ 26:21 Understand your own PPC goals
➤ 28:08 Favorite PPC update
➤ 29:47 Amazon DSP
➤ 32:43 Reach out to BidX
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🔶 About BidX
If you’re looking for an Amazon Advertising management software that lets you manage large, complex Ads & Strategies, then BidX is for you. BidX has features like inbuilt Dayparting, Custom Rules, Budget Shifting and Dynamic Bidding strategies. The ability to assign tags over all campaigns, powerful filters, and much more, which all allow you to scale your Amazon Ads, and grow your Amazon Business on Autopilot. BidX will take care of the details so you and your team can focus on what’s important - getting Sales for the best price.
👉 Get 14-day free trial with BidX: www.bidx.io
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🔶 Video host - LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimized product pages and uses Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: lisettlees.com/
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🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: orangeklik.com/
#AmazonFBA #AmazonPPC #OrangeKlik

[@iram8674]

Hi, Could you let me know what is the Campaign bidding strategy for the Auto Low Bid Campaigns/0.05, TIP #3? - 1)up and down; 2)down only; 3)fixed. Thank You!