Hello Destaney, Thank you for the amazing video! I have a question: How can we figure where can we afford to reduce bids? (The objective of bid reduction is not ACOS control but rather for which search terms can we reduce bids so that we do not impact the topline ?) Is there a way to deduce this using impression share ? Thank you.
Thanks for bringing this Destaney, what would be your first suggestion for increasing impression share % on a keyword we convert well?. Increasing CPCs, budget, % ad placement?.
I noticed when generating Sponsored brand search term impression share report - a lot of data is missing in that report (like impressions, clicks etc), unlike compared to sponsored product search term impression share report. Have you encountered the same issue?
Hey Vadim! I have not. I actually just pulled a few reports to reference and I am not seeing any missing data. Do you have old campaigns running possibly?
incredible vid, very insightful!
I really agree with the values described to make changes to the search terms based on ST-IS report
Hello Destaney,
Thank you for the amazing video!
I have a question:
How can we figure where can we afford to reduce bids? (The objective of bid reduction is not ACOS control but rather for which search terms can we reduce bids so that we do not impact the topline ?) Is there a way to deduce this using impression share ?
Thank you.
Great Insights, Thank you!
Thanks for bringing this Destaney, what would be your first suggestion for increasing impression share % on a keyword we convert well?. Increasing CPCs, budget, % ad placement?.
Great share. Thanks 🙏
We appreciate you and the Incrementum team!
🙏🙏🙏
Very nice❤
great insights
I noticed when generating Sponsored brand search term impression share report - a lot of data is missing in that report (like impressions, clicks etc), unlike compared to sponsored product search term impression share report. Have you encountered the same issue?
Hey Vadim! I have not. I actually just pulled a few reports to reference and I am not seeing any missing data. Do you have old campaigns running possibly?
Great. Thanks
Can you please share this sheet
I will be thankful 🙏
amazing. thank you
poor voice quality
Thanks for the feedback!
Check out my new videos :)
This was before I had a mic setup and was doing content full-time!