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- Просмотров 232 725
btr media
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Добавлен 10 янв 2020
ANNOUNCEMENT: BetterAMS is now btr media!!!
BTR Media is a retail media marketing agency. We help brands advertise their products on eCommerce marketplaces such as Amazon, Walmart, Target, Instacart, etc.
We hope you find value in our videos here on RUclips and we'd love to connect with you in person sometime!
BTR Media is a retail media marketing agency. We help brands advertise their products on eCommerce marketplaces such as Amazon, Walmart, Target, Instacart, etc.
We hope you find value in our videos here on RUclips and we'd love to connect with you in person sometime!
Why Data Matters More Than Ever in Amazon Ads
Looking to boost your Amazon Ads performance? In this episode, e-commerce expert Julian Fenn covers data-driven strategies that can transform your Amazon advertising efforts. Learn how to leverage key metrics, optimize your ad spend, and stay ahead of the competition with insights into Amazon Marketing Cloud and the impact of new e-commerce players. #amazonadvertising #dataanalysis #ecommerce
A key takeaway from the episode is Julian’s emphasis on the need for expertise in navigating Amazon's complex ecosystem. He notes that while tools like PacVue can be incredibly powerful, they require a deep understanding of Amazon advertising to be truly effective. Julian also discusses the future of...
A key takeaway from the episode is Julian’s emphasis on the need for expertise in navigating Amazon's complex ecosystem. He notes that while tools like PacVue can be incredibly powerful, they require a deep understanding of Amazon advertising to be truly effective. Julian also discusses the future of...
Просмотров: 109
Видео
Optimizing Your Amazon Ads with Data Insights
Просмотров 3912 часов назад
Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highlights the challenges brands face when managing ...
Amazon DSP KPI's & Measurement
Просмотров 9214 дней назад
Amazon DSP Series Episode #4 - In episode four of our Amazon DSP Series, Justin Nuckols and Adam Mellott are putting more focus on key performance indicators (KPIs) and measurement strategies for DSP specifically. They stress the importance of understanding what you want to achieve with DSP, whether it's building brand awareness or remarketing to existing customers. It's clear that while Return...
Building Loyal Audiences with Targeted Marketing
Просмотров 149Месяц назад
Joining us in this episode is Vanessa McPhill, a leading expert in the marketing and ecommerce space. Vanessa is the Senior Brand Manager at Garden of Life / Nestlé. Hosted by Destaney, this conversation taps into the latest strategies for building loyal audiences through targeted reach and effective connections. In this episode, we will cover ⬇️ 🟠 How the digital marketing landscape has evolve...
Building Loyal Audiences with Targeted Marketing
Просмотров 35Месяц назад
#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective connections. Vanessa shares her insights on th...
Tips for Winning with Amazon Video Ads
Просмотров 162Месяц назад
This episode is all about video advertising on Amazon with expert guests Rob Wiltsey, CEO of VideoFresh, Emery Robbins, Strategic Account Director at BTR Media, and our host, Justin Nuckols. In this episode, we will cover ⬇️ 🟠 How you can run Amazon Video Ads effectively to boost engagement and sales. 🟠 Some of the best practices for Amazon Video Ads that will help you stand out. 🟠 Our insights...
Live from House of Amazon: Why Do the Top Minds in Advertising Choose Cannes Lions?
Просмотров 168Месяц назад
Live from House of Amazon: Why Do the Top Minds in Advertising Choose Cannes Lions?
How e.l.f. Beauty Navigates the Noise to Stand Out
Просмотров 1452 месяца назад
How e.l.f. Beauty Navigates the Noise to Stand Out
Is Your Amazon DSP Messaging Funnel-Focused?
Просмотров 972 месяца назад
Is Your Amazon DSP Messaging Funnel-Focused?
Is Your Amazon DSP Messaging Funnel-Focused?
Просмотров 442 месяца назад
Is Your Amazon DSP Messaging Funnel-Focused?
Reaching Your Ideal Audience with Amazon DSP
Просмотров 1693 месяца назад
Reaching Your Ideal Audience with Amazon DSP
Reaching Your Ideal Audience with Amazon DSP
Просмотров 853 месяца назад
Reaching Your Ideal Audience with Amazon DSP
Amazon Prime Day: Strategies for Success
Просмотров 4633 месяца назад
Amazon Prime Day: Strategies for Success
Getting Started with Amazon DSP: Key Differences from PPC
Просмотров 4563 месяца назад
Getting Started with Amazon DSP: Key Differences from PPC
Amazon DSP: Targeting Differences From Sponsored Display
Просмотров 804 месяца назад
Amazon DSP: Targeting Differences From Sponsored Display
Amazon Advertising - How We Structure & Setup Campaigns
Просмотров 9854 месяца назад
Amazon Advertising - How We Structure & Setup Campaigns
Episode 40: Boosting Your Brand’s Organic Rank on Amazon #amazonads
Просмотров 6244 месяца назад
Episode 40: Boosting Your Brand’s Organic Rank on Amazon #amazonads
Winning Amazon's Shelf Space - Beyond PPC #amazonads
Просмотров 3585 месяцев назад
Winning Amazon's Shelf Space - Beyond PPC #amazonads
Addressing Brands' Advertising Challenges & Agency Collaboration
Просмотров 545 месяцев назад
Addressing Brands' Advertising Challenges & Agency Collaboration
Amazon Advertising: Boosted Posts and Vertical Video Insights
Просмотров 975 месяцев назад
Amazon Advertising: Boosted Posts and Vertical Video Insights
The Potential of Walmart Advertising with Guardian Baseball's CEO Matt Kubancik
Просмотров 445 месяцев назад
The Potential of Walmart Advertising with Guardian Baseball's CEO Matt Kubancik
Achieving Target ROAS on Amazon: A Full Funnel Approach
Просмотров 2026 месяцев назад
Achieving Target ROAS on Amazon: A Full Funnel Approach
Quick Guide to Amazon Sponsored Display Ads: Creation, Capabilities & Targeting Insights
Просмотров 5876 месяцев назад
Quick Guide to Amazon Sponsored Display Ads: Creation, Capabilities & Targeting Insights
PickFu: An Easier Way To Do Market Research and Obtain Consumer Data
Просмотров 856 месяцев назад
PickFu: An Easier Way To Do Market Research and Obtain Consumer Data
Amazon Advertising: What Worked in 2023 & What's Next in 2024
Просмотров 9928 месяцев назад
Amazon Advertising: What Worked in 2023 & What's Next in 2024
From Reflection to Vision: Better AMS's 2023 Wrap-Up & 2024 Forecast
Просмотров 1288 месяцев назад
From Reflection to Vision: Better AMS's 2023 Wrap-Up & 2024 Forecast
Measuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast
Просмотров 1248 месяцев назад
Measuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast
Future of Amazon Marketing Cloud (AMC) With Jack Lindberg & Destaney Wishon
Просмотров 748 месяцев назад
Future of Amazon Marketing Cloud (AMC) With Jack Lindberg & Destaney Wishon
Maximizing Amazon Reach with Marketing Cloud Insights - Feat. Pacvue's Nikhil Menon
Просмотров 3859 месяцев назад
Maximizing Amazon Reach with Marketing Cloud Insights - Feat. Pacvue's Nikhil Menon
Ryno Sports and BetterAMS Discuss Growing Online Brands and Tapping into New Marketplaces
Просмотров 208 месяцев назад
Ryno Sports and BetterAMS Discuss Growing Online Brands and Tapping into New Marketplaces
How do you make sure you show up in the right placements when Amazon displays your ads differently across various devices or when using incognito mode?
Top of search is easy to control. That placement comes down to highest big almost 95% of the time. (You can test this across any device within one minute of updating your keyword bid. Just set a $50 bid on an exact match SP keyword that you are indexed for and refresh your page.) The other placements are a combination of lower bid auctions with a lot of variance so you cannot control their placements as easy.
Thank you for sharing , i want to run my rules daily but I selected once I thought it was once a day , thank you I know i`m wrong .
How you calc the %, ACoS for example, in the pivto table is not correct, cannot take the avg
Thanks for sharing. I am just in the situation that I have to optimize old manual campaigns with bot TOS and ROS placements. Do you have an idea of how to optimize bids if multiple placements are used? Another thought. If you have many keywords in on campaign I don't think that all of them perform well on e.g. TOS. So the best would be to use single keyword campaigns. Would be great to getting your thoughts
Great question! When taking over old campaigns, we almost always just set all ROS and TOS % to zero, since we dont know how the old optimization software was interacting with them and, as mentioned, the ROS and TOS are applied to all of the keywords sporadically so it can cause really inconsistent results. Setting everything to zero, lets us focus strictly on profitability, and then launch our new campaigns that are either single keyword, or smaller groups! Which we are more comfortable putting modifiers on :)
Nice job!
I'm wondering how would you structure a campaign for a T-shirt that has 15 colors and 6 sizes? Would you put all 90 variants into 1 Ad Group? Or would you only add the cheapest sizes of every color? Or the most expensive sizes per color? Or maybe some size/price in between? Really struggling with this. 😖
Hi! How would you recommend finding out how successful my ads are when I don’t have control to see real time sales data? I’m an author and my publisher gets the sales data but I only get access quarterly. Should I focus on ranking campaigns? Thank you-your content is so helpful!
thanks
perfect
Hy, it is still good content to read but i was still looking for more explanation on campaign creation for the those strategy you told in the video Even its is someplace paid but i am looking for them- Thanks
The reason it is so difficult to create this type of video is because it is NOT a one size fits all solution. The structure really depends on your number of ASINs, budget, organic presence and goals.
DSP are we talking about demand side platform or display remarketing!! Just want to confirm
Thanks for sharing!!!
do u want to go for dinner with me we can get tacos if you like,
Really Great Content Like Always! Thank You So Much🥰🥰
Hi! Is there a window for clicks to show as a sale, I’ve read 12hrs and 14 days? Also any insights on if “detailed page views” indicate a sale? Thanks!
hi i have done this but say it costs 25 usd a day for your specific keyword campaign and i can check i get about 20usd in profit from that keyword per day after ranking higher. Do you find that you can once ranked lower the budget a bit but stay in the same position. or you have to maintain the same budget for all time? Other wise obviously 20-25 =-5 so would lose money. but if say it just cost 25 usd for two weeks then i get there and can change it to 10 usd thereafter then it would make sense
Thanks for the advice, but I have a question! I putt together a short video and chose 3 ASINs of my main competitor that I want my ad to run next to. What I don't understand is if you don't use keywords but you enter bids, who or what are you bidding against, what decides when your ad runs or not, I must be missing something? Please enlighten me if you can! Steve
Could you please share how do you pick up words for broad/phrase/exact match types? What do you recommend for launch phase?
What is your segmentation strategy for keywords? Do you segment them by search volume or keyword family?
We segment the keywords based on the product attributes.
hi could you link the doc?
Big fan of your work. Found you on Bradley Sutton's podcast. Following You since.
I like it ...
I have definitely an advertising problem. 72% of my revenue is generated through ads. How can I fix this? :(
Hi! You either have a problem with a lot of inefficient spend, OR poor organic rank. Here is a video where we walk through identifying the issues and correcting the problem :) ruclips.net/video/pmwoOX8PAGs/видео.html
What is the point of merging customer search terms if they are for different campaigns/products?
If they are from different products, we add that as an additional later to filter by (since we run single ASIN campaigns, this is easy). If they are from different campaigns but same products, then we don't want multiple duplicates running in new campaigns.
Hi btr media! What's an ideal conversion rate of a keyword if it's well performing or not. Thank you !
Hmmmm, it really depends on category. In supplements, we see 35%+ is needed. In apparel, that can be less than 10%. The best thing to do is look at your brand metrics data and see what the category is doing as a whole and then work backwards. (Or use brand analytics to narrow down on comparative data)
@btr media What bidding strategy will you choose before and after the launch? 1) Fixed 2) Up & Down 3) Down Only
It really depends on your individual setup. But, if I am using a software to optimize my bids, or complex bid rules, then I use fixed bids. If I am not using software and I am only focused on profitability, then I use Down. If I am worried about maximizing impressions, and collecting data fast, then I will use Up and Down.
@btr media What bidding Strategy will you choose during the launch? 1) Fixed 2) Up & Down 3) Down Only......which one will you prefer and what CPC at the start? Along with any Placement percentage?
It really depends on your individual setup. But, if I am using a software to optimize my bids, or complex bid rules, then I use fixed bids. If I am not using software and I am only focused on profitability, then I use Down. If I am worried about maximizing impressions, and collecting data fast, then I will use Up and Down. As for CPC, I usually start with higher bids so that I can collect data much quicker and optimize fast. But if you super profitability focused, then you can always start with a low bid and increase slowly until you find your balance between ACoS and scale. Same for placement modifiers, we start with 0 for all until I collect enough data to be able to make a data based decision.
I'm glad to see you have your own channel. I always find your information to be dense and to the point, without a lot of fluff and wasted time. I appreciate that.
Awesome content! I have several campaigns running on H-10 recommended bid, or little higher, but after a week, Impressions got really down, if I set bids higher, it would burn really fast my little budget, have any advice for this case ?
This is how Amazon PPC works. Bid high, get lots of impressions and clicks. Bid low, get a lot less traffic. If you are getting impressions and clicks at a high bid, that is a good sign! It means your PPC is working. If those clicks are NOT converting, it means you have a listing problem, or your keywords are too broad. (Customers are seeing your ad, and clicking on it because they are interested in your product, but when they open your listing, they decide not to buy.) You need to either narrow your keywords to be more precise, and set lower bids and be okay with the drop in traffic, or improve your listing so that all of those PPC clicks actually convert.
@@wearebtrmedia thanks so much, this is so insightful. I spend a few bucks biding on “argan oil for hair” long tail & specific for a high end argan oil product for hair, cpc from $3 to $6, 22 customers click and leave. I see it clear now, that listing has problems
Thank you so much for this educational video, I learned so much.
Hello there, I have analyzed your RUclips channel and found out some problems, do you want to talk about it for a while?
Links?
Thank you. Could you please create some videos on Amazon ads for books? I'm not sure if these metrics benchmarks are valuable for authors.
thank you, I also want to see how to selected the adgroup, I didnt see the process..
Hi, where can we find more information on key metrics numbers, like what’s a good CTR ? So much noise out there…
Muchas Gracias Gabriel!!! Very helpful.
If out of 100 we are ranked on 40 keywords but our ranking is above 50 on the page organically then what should we do if we are running PPC on the keyword then after how many Clicks we should off PPC on that keyword, in return for orders?
If we are running PPC on Keyword and we are not organically ranked then what should we do?
That dominate campaign looked awful.
Depends on what your definition of awful is. But it did it's job and increased our rank to number 3 in the category :) That jump helped that one ASIN drive 40 million in sales that year. This is why I teach on not JUST focusing on ACoS. This campaign had an INCREDIBLE CVR, which directly correlated with our rank increase.
Wow! This was so helpful! Im about to go optimise my campaigns and can now happily significantly reduce bids on kws i know i have no chance of ranking for due to low conversion rates 🙏🏽
Great videos!!! Thank you!!!
I really agree with the values described to make changes to the search terms based on ST-IS report
one of my fave presenters...
This was a REALLY good summary - thanks!
I have a tiktok account with 1200000 followers, how can we work to promote on amazon ?
I’ve been in this industry since 2010 and you really are one of the best in the business when it comes to Amazon ppc. Thank you.
Where can I find the full video?
Have you ever used a bid optimization software that actually worked well for accounts that are still scaling new product? I’ve tested a few and never found one that performs remotely well. Most seem tuned for very large accounts
@wearebtrmedia Walmart Bulk File Uploads to Make Changes - Now Available under "Bulk Operations"