How to Get Your New Product Seen on Amazon: The Ad Auction, Bidding Strategies & Placements

Launching a new product on Amazon and wondering how to make it stand out? You're in the right place!
In this video, We tackle a key question:
"Should you place more emphasis on a higher bid or target the top of search?"
Both strategies have their merits and can even complement each other. However, their effectiveness can vary based on factors such as competition and your product’s sales history.
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Here's what we cover:
1. Amazon's Ad Auction. What's the mechanism behind the ad auction, and how do your bids fit into this process?
2. High Bids & Dynamic Bidding. We explore why setting a high bid might not always guarantee you the top spots. Learn how Amazon's dynamic bidding strategies could adjust your bid based on the expected conversion rates.
3. Investing in Top of Search Placement. Understand why the top of search placements are coveted and how to evaluate if they're worth your ad spend.
4. Balancing Strategies. There's no one-size-fits-all strategy. We share insights on how to combine high bids and top of search placement tactics, and when to apply them.
5. Fixed Bids for New Products. Find out how fixed bids can ensure your new product gains visibility in the early stages, and why they might not always lead to optimal conversions.
6. Tracking Your Results. Learn the importance of monitoring your ad performance and adjusting your bidding strategy accordingly.
Launching a new product doesn't have to be intimidating, understanding Amazon's ad auction process is key to optimizing your new product launches. With these tips, you'll be well on your way to a successful Amazon product launch.
#AmazonAds #NewProductLaunch #BiddingStrategies #TopOfSearch #FixedBids

[@MerchJar]

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[@mightycarver6441]

As a niche product , this question is applicable to us.

[@musicteacherengel]

Interesting insight about fixed bids. Thank you so much!

[@MerchJar]

Glad it was helpful!

[@michaelchambers4379]

Great video! Thanks man

[@MerchJar]

Thanks Michael!

[@homecrown]

Whats good bidding strtetegy like dynamic up down , down or fix bids when we are using the placements secondly best strategy when we have some campaigns which are running from some time & We understand fix bids are good for new campaigns but should we need to move to other strategy after some data, orders or some time. Please guide on these 3 questions.

[@JulieMana]

Really great video! I just have 2 questions. First, I was confused by your statement that utilizing up/down bidding bumps up your max bid by 50% for "all other placements". And second, does the top of search bid increase affect substitutes as well? Thanks Cameron!

[@MerchJar]

Up and down bidding will increase your set bid by up to 100% (2x), but only for top of search placements. For every other placement, the maximum increase is only 50% for Up and down bidding. Top of search does also affect substitutes.

[@Ahmed-sn2vb]

Thanx for sharing
what is the best campaign to rank a new product, auto or manual ?

[@MerchJar]

We recommend both auto and manual campaigns for ranking a product. Check out our step-by-step campaign structuring video for how to structure your own:
🔴Live: Step-By-Step Structuring Amazon Ad Campaigns
ruclips.net/video/tXNgJCgILTY/видео.html

[@Ahmed-sn2vb]

@@MerchJar what was the campaign structure of your successful pride related T-shirt? Was it manual or auto?

[@MerchJar]

The same structure as in the video I linked. It's manual and auto, they work in tandem.

[@Ali-vj6we]

Too fast. I’m lost