How to Choose the Right Amazon PPC Bidding Strategy to Save Advertising Costs

In this video, you will learn why rule-based management of PPC campaign bids does not always work and learn how you could reliably control your advertising costs and calculate bids according to your ACoS goals.
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🔶 Topics covered in the video:
➤ 00:00 Seller Fest Online
➤ 01:39 About Adference & Florian Nottorf
➤ 02:54 Why do sellers need PPC?
➤ 04:54 How Amazon ads have changed?
➤ 06:17 Competition on Amazon
➤ 07:30 Strategic advantage over the competition
➤ 08:23 How to choose the best PPC strategy?
➤ 10:11 Performance strategy and pros & cons
➤ 11:09 Bid adjustment by rules
➤ 13:07 4 Problem with rule-based bidding
➤ 20:31 Basics of bid calculation
➤ 25:22 What is the point of machine learning for Amazon PPC
➤ 28:50 Key takeaways
➤ 30:45 VIP package for FBA sellers
➤ 32:34 How to manage default bids?
➤ 33:28 When the keywords cost more than sales?
➤ 34:52 Competitor’s bid and sponsored rank
➤ 36:10 Based on what data Amazon displays the suggested bid range?
➤ 37:33 Strategy for Black Friday & Cyber Monday
➤ 39:23 Targeting product margin as ACoS
➤ 40:52 Budget limit in the launch phase
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🔶About FLORIAN NOTTORF
Dr Florian Nottorf is co-founder and co-CEO of the ABOUT YOU subsidiary Adference, which as an AdTech specialist develops innovative advertising technologies for Amazon and Google Ads. Before founding Adference in early 2014, the doctor of business informatics researched scientifically excellent methods in online marketing. At Adference, Florian leads an expert team of more than 60 employees.
👉 Learn more about Adference: www.adference.com/en
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🎤EVENT Co-Hosts 🎤
🔶 LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: lisettlees.com/
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🔶 AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: orangeklik.com/
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#SellerFestOnline #AmazonPPC #AmazonFBA

[@azizwahab059]

I have a question to Orange Klik and @ADFERENCE, how to manage the PPC Campaigns and bids if the selling price is less than $15 and the bids are high. Like currently I am working on a beauty category and facing this issue that my product price is less than $12 and if I received an order after 2 clicks from PPC, ACOS shoots to 40% 50% etc.
So how could we manage this situation and if Orange Klik has already discussed about this video, kindly share the link or I think there should be a dedicated video on it.
Thanks

[@aftab.d]

According to your formula I am getting a bid of $0.1 since my product price is low and I am dead sure that if i bid $0.1 I will be getting any impression at all, sorry to say but I don't think so that your method of bidding works.

[@ADFERENCE]

Thanks for your question! Then you currently *must* have/pay a higher ACoS than your desired taget ACoS that you entered in the formula. Or: your estimation of the conversion rate or basket value or uplift is not correct. Please feel free to share some more details 👌

[@aftab.d]

@@ADFERENCE Thank you for responding 🙂 Yes I have studied again and trying to make adjustment according to what you have shared. Will update once I get any results.