Anheuser-Busch CEO on Bud Light boycotts, his company's reponse and comeback strategy
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- Опубликовано: 26 сен 2024
- Bud Light was unseated as America's top selling beer in May, following protests against the company's inclusion of a trans actress in an online promotional campaign. Brendan Whitworth, CEO of Anheuser-Busch, which brews Bud Light, joins CBS Mornings to discuss the boycott, his company's response and its comeback strategy.
#anheuserbusch #budlight #news
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This guy avoids answering questions better than politicians
The only thing going through his head is stick to the script and don't make the woke Belgian overlords mad. This "Interview" did nothing good for him or Transheuser Busch.
He is a BS artist. He was talking about farmers, and they will not buy Bud Light anymore and it is too late to kiss up. They are talking about investing in the company and I hope he realizes that it is too late. This guy has been there for years and has already destroyed that company. He has a feeling that they will get through this, and he is delusional. People are determined to push this point because it is the only way we can express how we feel. Money talks and when the wallet is involved, they listen. Greed is what will teach them. Hit them in their pocketbooks. I hate to break it to them, but the trans community likes foo foo drinks. Not a beer. LOL
What exactly was he supposed to say?
@@JackieDaytona1776 sorry for starters...
@@JackieDaytona1776Sorry for mocking women maybe?
Dear CEO: You can’t serve two masters. You’ve crossed a moral line, and now the company must suffer.
Brendan still doesn't seem to really understand what this has boiled down to...knowing your client base and staying firm with those beliefs.
May these words of Warren Buffett resonate with him....
"It takes 20 years to build a reputation, and only 5 minutes to ruin it."
We are witnessing that today.
You serve your target market and you don't belittle your target market in favor of trans market that makes up .0001 % of the market and their advocates whick make up 1% of the remainder of the market.
Listening to this guy is like listening to the Congressional hearings I never knew there were so many ways to never answer a question
better than Al Gore!!
What's worse is the pathetic interviewers who are too cowardly or dumb to get to the actual question. And to make a point about dylan being an awful person making offensive narcissistic content completely regardless of any trans issues. I would have asked the ceo why they endorced such a pathetic narcissistic human.
This isn't a boycott. It's a funeral.
I find it funny how Americans constantly take pride how individual they are but as soon as someone acts differently they have literally a mental break down. In this case over a transman drinking a beer. Over a beer.
Spot on!!!
@@ceooflonelinessinc.267found a pedophile
@@ceooflonelinessinc.267 We treasure our individualism above almost all, but when so many of us are under attack like we currently are by these insane leftist, we band together and for me personally it makes me proud to know that it proves that an individualist society can and will indeed band together to protect each others individualism.
@@jakemon4550 In which way did this lady or this company attack you?
I’d like to take a moment and say thank you for bud light ceo for helping me stop drinking. He saved my life ❤
Amen!! ❤❤
😂😂😂😂😂❤❤❤❤❤
😂😂😂😂
From Bud "Light"? :-S
Loool
It's astonishing that this guy is still the CEO! I am retired now, but for 40 years, there wasn't a single company I worked for that would not have VAPORIZED me for loosing 25 billion! Crazy days are here!
You've seen nothing yet.
Liberalism is all about emotions and fantasy. Numbers, facts, math, science, good business and common sense don't matter to them. I'm sure we've not seen the last of this new leadership in various American companies. Many will fall never to return.
They afraid of the backlash LOL
he is the public face of the company. hes the one whos going to take all the blame. not the shareholders or the board. but they will use the ceo as a scapegoat
@@derdefr he’ll have his golden parachute!
This is the kind of CEO who, when the company is at rock bottom and seemingly can only go up, continues digging
They're in a hole and they're just gonna have to dig themselves out.
He absolutely cannot get out of his own way. Loser.
hahahahahahahaha! Hilarious and true.
He's what you would call an "Anti Steve Jobs."
Yep all he has to say is we are sorry we dont stand with them, we stand with our customers who make us money
😂 he killed it, and not in a good way, he literally killed the brand lol
RIP Bud
Wonder how much money his friends are making shorting the stock while he purposefully destroys his company.
RIP all AB brands.
@@suntzu6122 i would bet goooood money that's what's going on, really
From kid rock to this. U cant be anymore right
His coached replies and refusal to give a straight answer only intensify my disrespect for the company.
Hey Brendan, hope your ESG score was worth all this! But what good is a high ESG score if you don’t have any customers left to sell to?
💯
They 'changed the conversation'...to how they are bunch of raging unapologetic pedos.
YES! THESE OTHER COMPANIES BETTER TAKE NOTE!! This could be you..and we know the stockholders are upset too. In this business climate, skip the ESG requirements and just do good business. You'll MAKE A LOT OF MONEY!
The whole pint of the ESG is too ruin the companies and have to close and all the middle class workers are out. ESG is meant to destroy.
A masterclass in pissing off both sides and throwing away every last customer possible.
They just slapped a Maga hat on it ... whichever way the wind blows!
@@danar810 Someone said in another comment that if they just made a commercial with half naked chicks splashing beer around it would probably end all of this.
@@tdestroyer4780 I'm not so sure. People started pushing back against this nonsense a long time ago. Now people are also waking up to the cynical duplicity of these corporations. They did rush out stock-footage patriotic advert of a horse running through the desert a couple of months ago if you recall that, when the drama first kicked off.
@@danar810Zion Trump or Zion Biden.
Illusion is choice.
Honestly Robert Kennedy is the real deal.
Yep, it's really "it" this time. A SHTF moment for the corporate boards out there.
This is not a left or right issue, the issue is corporate companies forcing their agendas down peoples throat and then doubling down thinking people would just accept it and move on
Because quite frankly people used to. LGB was rammed down people's throats, people forget how nasty and aggressive the LGB community has always been and no one could say a damn thing without being cancelled and labelled but then Trans popped up and LGB started getting a taste of its own medicine and didn't like it. It's actually laughable. When people said that LGB would lead to T and gender confusion they were shouted down and called all kinds of names and now we are seeing exactly what the "bigots" predicted. The difference is that people didn't see the harm of LGB and talked all kinds of nonsense about "consenting adults" and when LGB started pushing for laws to reach out to "gay kids" everyone accepted it with a grin and then T stepped in and started reaching out to "trans kids" and suddenly everyone lost their minds but the thing is that instead of accepting it as we did previously people are finally emboldened to say "to heck with this shick" and do something about and unlike previously, they're not being dismissed or silenced.
Exactly!
The editor and chief of the LA times said that if you don’t reflect the values of the customers you won’t have sales.
Bud Light forgot this.
Y can't these companies keep doin what they do n make their product better instead of trying to always have some agenda to be politically involved with things that they have no idea about just to try n get more customers. Let your product speak for u n stop pretending u care about something that u really dont.
Nobody forced an agenda. They sent *one* individual a can with their face on it. If you’re so hellbent on ignoring the existence of trans people that one person bothers you then you’ve got some deep issues.
The fact that this guy is responsible for 18 billion dollars in loses and has not stepped down or gotten fired says it all.
It’s not a boycott
It’s a life decision.
Let the stockholders lawsuits BEGIN!!
@@ajae... maybe if you had half a brain you would look at the stock price and figure it out.
The stock price is reflecting the future earnings.
Did you short the stock 2 months ago??
Of course you did not
That 18 billion went into someone’s bank account.
Get back to me when you google the ticker BUD and read on the internet how to short stocks
Tool
Anheuser won't admit any wrongdoing because they don't think they've done anything wrong
@TilaTequilaOfficialThe CEO is still responsible for damage control and turning the ship around. He’s failed at both.
Let's focus on what we do best: Bringing people together to avoid a beer that's easy to pass over.
The CEO said a whole bunch nothing during this interview . Let the boycott continue !
Never apologized, never admitted Allissa Weinschnitzel should not have said what she said. More lies and stupid commercials without sincere apologies will continue to tank this brand. It will never ever recover due to sheer arrogance.
Apologize for WHAT! This world is A to Z! "ALL PEOPLE HAVE RED BLOOD IN THERE VAINS"!!!
Boycott, haha, yeah. I sincerely think they have a dead brand on their hands. People still buy it, but the company can't afford supplying it anymore. Eventually they'll bury the brand probably after the disastrous holidays to come.
@@paulhoffer3123*their
He will be remembered as the guy who killed budweiser. 2 yrs and this guy destroyed a 100 yr old company. 😮😮😮 amazing.
How this guy still has a job is beyond me. This will be taught in Business 101 in every school on what not to do as a company.
I doubt he knew what marketing was doing.
Why?
The only Business 101 lesson here is to be careful of letting your brand be hijacked by weirdos. Harley Davidson is a good example of a brand associated with lawless jerks that no honest person wants to be associated with. If they stop selling to criminals, nobody else would purchase their oil leaking garbage.
@taxreligion5704 why??? It torpedoed a brand that may now never recover
@@magatsrlosersFor overseeing the most devastating single marketing campaign in history. For totally failing to understand your consumer base. For completely failing to recognize the most divisive issue in America.
He's right. Bud lite definitely brought people together.
How hard is it to say “I’m sorry that we called people who buy our beer fratty and out of touch?”
He can't help himself! .. Should have said from the day after, that the company is withdrawing the partnership because it's was seen as a political stand in hot button issue. .... And no, it's not about partnering with a trans influencer, it's about doing it to "celebrate" Dylan "transitioning to womanhood". ..... This company relied on recent woke Ivy League grads who demonstrated how they know nothing about people outside their bubble.
Exactly. Nope instaed the marketing team says hey lets ignore that but instead do a bunch of random commercials. NOT GONNA WORK
The name calling has very little to do with it
Will that make you buy bud light again? Don't think so. So why apologize?
@@fauxque5057 I disagree entirely, things didn't really hit the fan until the Alissa Heinerscheid interview came out. If it wasn't for that, there's very little chance we would even know her name and their agenda.
Digging a deeper grave with this interview. This was bud lights final words right here.
It's done. I can't wait to hear about their stock crashing after the horrible sales numbers for the 4th. This dudes fired for sure and I give budweiser about 5 more yrs of circling the drain
💯💯💯💯
Yup
I once knew a woman who talked too much. She would run her mouth carelessly until she insulted someone. When it was undeniably apparent that she had insulted the person, instead of admitting her mistake and apologizing for it she would change her tone and then praise and compliment that person in the belief that her insincere flattery would manipulate the person into forgetting the insult. This only made the matter worse as she was just further confirming her opinion that the person was pathetic and not worthy of an apology. It will be interesting to see if Bud Light's next ad will try to flatter the public into realizing we're not such pathetic wretches after all and that we deserve to buy their product.
have you not seen their latest adds? bunch of good ole boys in the back yard relaxing and another with a few friends at a concert. it has already started with the flatter but still no apology
That was an impressive display of deflecting.
Nah, if this is the CEO talking, it shows the fire is still gutting the building and they have no idea where the hydrants are
It was deflecting alright but much too obvious to be impressive.
No wonder Bud has issues. It’s starts with the CEO. He can’t even answer the question! He can’t stay neutral. This didn’t make it any better, I don’t think.
What a ❄️
@@paulw2872yeah, that CEO sure is a snowflake, you got it.
@@connernickerson5509He can't help himself! .. Should have said from the day after, that the company is withdrawing the partnership because it's was seen as a political stand in hot button issue. .... And no, it's not about partnering with a trans influencer, it's about doing it to "celebrate" Dylan "transitioning to womanhood". ..... This company relied on recent woke Ivy League grads who demonstrated how they know nothing about people outside their bubble.
Technically, he did answer it by not answering it. If you read between the lines, he was just basically saying we’re just gonna continue to bow down to the bigots and the ones who love cheap disgusting beer.
@@hus390 that would’ve absolutely made more sense.
Yep just got laid off at an AB distributor after almost a decade. These idiots threw our jobs away. It goes beyond their 65,000 employees, it hits the distributors as well, and the bottling manufacturers.
No apology, no public firings, no AB/InBev ever again! this CEO still doesn't get it!
Nah, they fired the top 2 ad execs who did the collab
apology for what!?
@@scotta4620Publicslly calling their prime customers "fratty and out of touch" for not supporting someone as nutty and strange as Dylan Mulvaney. Did you miss that part?
He gets it I'm sure. Nobody's THAT dumb. But he's not in control here. Anheiser-Busch's esg score is. But that little perk has cost them billions. He literally made his beer embarrassing for men to drink.
@@geometerfpv2804so to be clear, you want people fired bc they hired a trans person?
Master Politician of not answering any questions and making everyone angry.
ANGRIER
He is ex-CIA
He said if he had it to do over, he would do it again....pretty sure he is saying go fly a kite. So, yeah, he did answer, around the convoluted bs.
The issue is, Americans vote for politicians who avoid answering questions just like this guy
We’re looking for a human response not someone who talks like AI and dodges everything.
He IS AI
Losing your customer base to chase an ESG score. There should be a class action lawsuit against this guy for abandoning his fiduciary duty to shareholders.
Facts💯
Yes, there should be, and probably will be. The sad truth is a case like that can take many years and won't likely yield much for the shareholders. Maybe 10 years down the road they'll get a coupon for a case of Bud Light while the shysters get rich.
it will happen...no SHOULD about it!
I find it funny how Americans constantly take pride how individual they are but as soon as someone acts differently they have literally a mental break down. In this case over a transman drinking a beer. Over a beer.
100%
This is why the boycott will continue to work and will ultimately be the downfall of Bud Light. This CEO continues to play both sides. You need to pick a side and move on, after deciding to get political with your product and dividing your customers with such a highly controversial topic.
Budlight is a dead brand walking BYE FELICIA
No apology to those who were offended Right or Wrong the customer is always right but this dude & his administration will go down in history as what not to do in marketing. Talking about other companies??? He doesn't represent other companies he represents Anhieser Bush.
Pick a side of what this ain't twitter fam this is irl we are all American
But picking sides is the biggest problem in America
Picking sides ? Someone doesn’t seem to be educated or have common ethical sense
Thanks for putting up all the other beer brands that they make.. I’ll definitely avoid them too
Why do an interview if you're not gonna answer any questions? He's just pissing people off on both sides
I am a conservative and I must say I am very impressed with the CBS Morning crew for the tough questions asked to Whitworth. However, he dodged every question, straddled the fence and did not answer a single question effectively. He says he listens to the consumer and what they want but he obviously is clueless as to what his consumers want and expect. He doubles down on stupidity. Let's go Brendon!
Pretty ironic to say someone doubles down on stupidity, then say 'Let's go Brandon!'
@@JackieDaytona1776 I was starting to take him seriously until he said "Lets go Brandon" complete buffoon.
He’s an ideological rich person who obviously has no clue that his blue collar base doesn’t want anything to do with his woke agenda.
"However, he dodged every question, straddled the fence and did not answer a single question effectively." == has what it takes to run for POTUS
@@JackieDaytona1776 He didn't even get it right. Brendan? Trump loves him.
As a closeted trans man. Thank you Budweiser. I’m an alcoholic now from drinking so much Budweiser beer. Such a privilege
Do you still identify as transgender?
If you think anyone is picking up a Bud Light beer for the 4th of July then you're a darn fool.
I love how the powerless maga get to beat their chests and say "we did this" like they individually destroyed a company.
The Fruitbats will
Stop drinking so much anyways. You can celebrate July 4th without drinking. Wow what a concept.
@@jinwanc Best comment on YT!
@@jinwanc Nicely done.....don't know which is the worst on our nation's highways, drunks or texters?
The whole company needs to be shut down. Boycott the whole company and all of it’s products.
Bud Light CEO: We support anything Black Rock supports
Exactly. That’s why he mentioned his investment is tripling
Too little too late. Anheuser-Busch is done ✌🏻
This guy is good , at dodging questions 😂
The CEO blew his chance for reconciliation with the American people!
Yep, we're all like angry ex-wives who finally faced the spouse in court, where he announces no more money to us, no sympathy, and basically, "hey, FU totally, okay?" We're like: Ok, it's going to get much much worse for you, sonny."
@@Pimp-MasterI think you’re the only one can relate to that, sweetie. Hope things get better for you.
He basically thought American people were stupid and would drink Bud Lite regardless.
@@Pimp-MasterWTF is that analogy.
He has no idea of how to get out of the mess he created. He sounds more like a politician than the CEO of a beer company. If they’re not going to admit that they made a mistake and apologize, it would be better to just be quiet and hope that consumers forgive and forget. The CEO just made the situation worse. How deep of a hole can you dig for yourself?
how was it a mistake that they gifted a can? what is there to apologize for?!
Well, he worked for the CIA. What did you expect?
@@scotta4620 Right? People are pathetic.
Well y’all politicized it so what else are you expecting. They gifted Dylan one can. Why are you mad at them for giving Dylan one can?
@@madison8568 They have no life or relevance.1 can.Geezus!
"How has it affected your employees?" Having worked at one of the breweries for a year, i can honestly say almost every employee is a hard conservative and they all hate those pride campaigns. One thing i noticed while there, is that most of the beer they give away to the employees is on the way out of the factory, and its all different types on pallets. One of few pallets that was never touched was the bud light packs with the pride art on them.
I wondered about those rainbow 🌈 cans. It seems like the CEOs at Anheuser-Busch would have learned their lesson that they just don't sell
I'm so proud of my entire family boycotting this company.
You claim to be patriot, yet you have no understanding of liberties.
My family right there with yours
what is this boycott over again? the fact yall can't handle the decisions other people make with their own lives?
lmao, mfing snowflakes the lot of ya
Are you boycotting EVERY company that supports the lbgtq+ community? I highly doubt it. There’s literally thousands. You and/or your family are probably wearing something at this very moment that comes from one of those companies.
@@ginakeith1928 Thank you for you inquiry and your concern. The companies that are coming after our children, to the companies that push it on me, to any person in the "limelight" (actors, songers etc....) YES I AM AND WILL CONTINUE TO DO SO. I could care less what any person identifies as. You Do You. But when you start pushing your AGENDA On me THAT is where I draw the line. Share bathrooms, play sports with your new identity. Special treatment. Nope not happening. Let me finish by saying "I'm saving a lot of money canceling many
This ceo needs to be canned. He is blind to the problem. The can is irrelevant. The problem is that they put politics in the beer. People prefer beer without politics
Agreed. They shouldn't be supporting republican politicians.
How could he think this interview would help the brand in any way? It boggles the mind
If Alissa is fired who is going to play the horse 🐴
I don't think he's had enough yet.
Let's turn up the heat.
Continue the boycott.
It's not a boycott. Bud said they wanted new customers cause us old frat boy men are dying off. So we just gave them what they wanted. Go get ur new customer bud
Thanks ESG, you kept this CEO from saying what he really feels. He is in a landmine field and really can't say anything at this point. The all about the employees and being humble is basically all he can say that will offer the smallest blast.
He repeated the same debunked lie that "partnering" with Mulvaney wasn't a campaign.
The AB PR team has to be so happy with this interview where he successfully said absolutely nothing.
This guy still does not get it..........
One can... one f. Can.. talk about ❄️
@@paulw2872 you're the snowflake buddy. Budlight going to ZERO
@@paulw2872 You're an idiot if you think this is about one can.
Let's just endorse the other brand that don't succumb to this kind of BS
What is the BS? A trans person promoted a product? Who cares
I'm not drinking modelos and I'm not drinking bud. I'm drinking lienikuegles or PBRs
"Wants to do right by his employees.' 3 weeks later, fires 350 of them.
Cause its 'what weighs most heavily on him.'
The only thing weighing heavy on this guy is his shareholders.
A Master In Not Answering Questions!
Imagine the awesome conversations going on in ever marketing and business class in America.
Wrong! Those classes are dominated by Federally funded dollars, and democrats run them. You cannot say anything that opposes their agenda.
it's a simple conversation, you see that stupid crap? Don't do that.
Believe it or not marketing classes try to take a rational take on political issues, and for example my textbook mentioned that companies should try to avoid to side to a political issue. Which they should I don’t know why companies want to get political unless they directly are selling something for a specific political party. This guys marketing team dropped the ball by not doing a marketing research job.
@@gilberttorres8yes but classes are still talking about how bad of an example this is for marketing a brand
First of all class: don't wave a metaphorical red flag in front of your customers as you literally call them useless people that the brand doesn't need anymore.
ESG requirements are killing legendary brands, that's the only explanation I can think of that would describe a CEO working against profit motive and against the best interest of his shareholders. What was formerly "Corporate Social Governance", an optional good-will gesture, has become a driving factor in the bottom line. Corporations have no business getting involved in politics, which is what all social and economic issues are; they are politics. They bend themselves into pretzels trying to convince people how modern companies need to promote x or y to be competitive in the modern economy, but that's complete nonsense and it has never been the case. It's sad because corrections in societal norms take far too long to occur in the US, but make no mistake, ESG and DEI are toxic to economic growth and antithetical to profit motive, which is the ONLY legitimate function of corporations. If CEOs want to be charitable, they should donate to charities, or get involved in nonprofits in their own free time, not hijack Fortune 500 companies and shareholders' investments.
The problem wasn't that 1 can was sent to 1 person. The problem was the utter stupidity of the marketing VP to take to the camera afterwards to insult and disrespect the major demographics that comprise her customer base. That interview will live in infamy along with Hilary Clinton's "basket of deplorables" speech.
I don't have any idea how the VP thought Dylan M was the perfect representative for women. She should never work in marketing ever again.
Dude has a black belt in avoiding questions 🥷
Why hasn't the shareholders kicked him out?
Inserts politics into marketing. Bemoans the conversations moving away from beer. Genius.
If a black guy is featured in an bud light ad, is that “politics”?
@@laurencewhite4809 It depends. Are you trying to build a straw-man argument or is this going somewhere?
@@laurencewhite4809depends is he just drinking or was he doing wearing showing some agenda
Yeah, they're almost saying: we got your money for all those years, but now you owe us your soul. Well, that negotiation is a bit rich for them.
@@Xaito It's not a straw man argument, this is literally how people rn actually feel when they see a mixed family in an ad.
This guy looks like his goal in life was to be an extra on Miami Vice.
They told their customers to f*** off, and were surprised when they did........ Doh.
ceo never answered 1 question.......he must have met with ceo of facebook on how to talk in circles
He is a wet behind the ears kid to be in that role. Former CIA - wonder how that happened.
This is what happens when you employ people who place their own agendas at the top of the list and not their customers. Same thing is happening at Disney, if you annoy your main customer base it isn't rocket science to realise what will happen.
At this point, Budweiser will have to change it's name, and do a total marketing makeover at this point.
They might as well market to the lgbqtwhatever now and change the beer name to....
well, I can think of a few names.
what is there to be so upset over?
It's done for. After they get wrecked this July 4th, the writing will be on the wall. They'll try to hire some cool guy celebs to distract ppl, maybe get a spike in sales but it'll never get back to #1. The favorite joke for old men now is budweiser is trani fluid. Ya, they ain't buying a bud again. The young kids, they probably be enhaling a smoke form of LQ or they drink their borgs. Any way you write it. Bud is done. It'll have to downsize which equals crappier ads, bad buzz and then slowly start cutting back on stores its in. Those bud platinum or other buds choices will gets reduced.
@scotta4620 bud said they didn't want our business. Wants to focus on selling to the kids so we just alrighty then. No one's upset about Trani fluid
Or fire all top management, especially this sociopath, and start a new campaign theme: "Under new management".
This guy sounds like an HR email. So disappointing.
He declares himself accountable but doesn't fire himself and everybody around him . Accountability is cool of it means nothing .
He won’t apologize for $10 billions lost in AB share price. Words worth more than that, otherwise he would have done it.
You mean 27 billion
30 billion and counting....
Ain't drinking no Bud Light no mo'
I'd like to thank Anheuser-Busch. I didn't realize how terrible their beer really was until I switched.
Great interview Brendan, stock is down another 1% today!!!
That must have been his intention. He couldn’t have been trying to help the company with that interview, right?
"I'm so sorry I made the biggest mistake of my life being greedy trying to gain market share and pissing off a very solid consumer base that I discussed in advance and assumed would take no action because they loved beer"-this guy
Boycott the company, consumers didn't do this! U did!!!!!! Millions & millions less people are supporting your million dollar job. I don't feel guilty you should.
I dont believe a single word that comes out of his mouth. He might be more unlikeable than Dylan and Alissa lmao.
The dude can't give a straight answer and wonders why his company is failing.
Here is what he should have said on whether to do it again. He should have said the act of sending the can, yes, but our messaging criticizing our current consumers was stupid, alienated those people, and I am deeply sorry because those consumers are the people we love.
Basically what he’s sayin is, “We’ll keep supporting the alphabet community even though they make up less than 1% of our sales and we will keep alienating and insulting our real customers”
In the words of Kid Rock; “F bud light and F Anheuser Busch”
Snowflake
So true. Basically, he told the world to pick a finger, keep it firmly, sit on it, and take a SPIN. And continue to buy AB products. "This one for you."
I don’t think AB gets to decide when the consumers are ready to “move on”
7:06
Question: *how much is this fiasco costing bud light? Tens of Millions? Hundreds of millions?
Answer: *we are investing*
They should have just said two rogue marketing people did this, and it doesn't reflect on them as a company, and they were fired. Simple.
Antifa would burn their breweries down if they do that.
I know this idiot just keep making things worse by the day. Their commercials are atrocious too. Just making men their main customers look like bumbling fools who can't open a door without falling over, get in a hammock without twisting in the wind, fall over trying to use a paddle board, splash themselves trying to open a can. This company is pathetic.
@@imaginedmountains2311a new brewery would have been cheaper
They can't. ESG scores
@@imaginedmountains2311In what world does a tiny extreme left group that's against facism go to bat for a macro beer that's marketed to college bros and Walmart rednecks? You're the group of snowflakes that can't handle a rainbow. "Progressives" aren't drinking Bud Light before or after and don't care about this story.
Turn off Fox News and get some more talking points, Earl.
If it was never intended to be this or that, then just say you're sorry! How that CEO can show his face in public and not say sorry.
“Sorry we gave a person a single can with their face on it.”
It's almost like he blames the fact that the holidays and football season isn't happening enough to help sales. It's like nobody said anything wrong, nobody was angry, etc. It's utterly frustrating cuz we all know this guy's job is through this year.
what is there to apologize for? i dont get the outrage?
@@scotta4620 His VP publicly insulted Bud Light's entire customer base. Since he wants the customers to return, an apology would seem in order. But, sorry seems to be the hardest word.
What is he apologizing for?
So, using certain apps you can once again see the number of dislikes on a RUclips video. This video as of 9-17-2023 has 748 likes, and 15,309 dislikes.
He’d make a fine politician… evade the questions, make promises and keep a smirk.
His non-answers only show what a sociopath he and the others at AB are. Nothing they can say will mean anything. The only way to apologize is to oust the marketing dept. and resign.
We are going to break all these companies who commit acts of rudeness against us. The Budlightenment will not die.
Just seeing this for the first time. Whitworth thinks he could just steamroll the public and that Bud Light would just continue business as usual. He sure was wrong.
Simple solution, if youre a multi billion dollar company, stay out of social issues and politics
THANK YOU!
We need to make sure that we are boycotting all of Anheisuer Busch products. They may be making enough from the other brands to survive without Bud Light. Until the entire leadership team is cleaned out there can be no reconciliation.
we need to spread word that theres a budweiser busch brewery inside bush gardens amusement park in tampa bay area just off i-75 that place need to die as well.. get the word out..
“Big brands are right in the middle of it”. Yeah, and you did it to yourselves. You’d think they’d remain neutral on these issues to protect their business. Why in the world would you want to pick a side and alienate half of your customer base?
How is it possible he still doesn't understand the controversy? The issue was never about trans people generally rather it was Dylan Mulvaney that represents a militant and abusive portion of the trans community that is hurting women and children.
It's about people saying they've had enough of this rudeness being pushed onto them.
In the Philippines, this month is National Bible Month...in the USA it is Sodomy Pride Month...let that sink in.
Anheuser-Busch CEO tried his best to explain the unexplainable that caused them to loose over $27 Billion 🙄
I don't have a "Marketing degree" but understand the basic philosophy of "Knowing your consumer base".....
One of the most basic rules in business is not to get involved in politics. No matter what side you choose, you will lose roughly 50% of your customer base.
The Bud Lite debacle was not a boycott as much as it was an anti-marketing campaign. They told their customer base that they hated them. pretty simple stuff.
That impact has taken place..
It was a gift...
There is a conversation taking place...
We need to appreciate the consumer...
He doesn't understand anything. Typical modern big corporation CEO talk with a lot of words that literally say nothing. Just complete incompetence. Dylan is appropriating and mocking women, and other trans people as well. Just awful.
His marketing executive discussed the frat boy look bud light has, all while this CEO looks like a typical frat boy. Just incredible, this whole thing is unbelievable really.
Honestly, if he wasn't going to apologize, he may as well have just embraced being the beer of the Alphabetians. Now they won't drink the crap either😂😂😂😂
If he would of just came and said look I want our beer to be inclusive for everybody and I thought this ad campaign was a step towards that obviously that was the wrong decision I want to apologize to the people that were enraged at the decisions we made and will listen to our customers going forward. And stuck to that at least I could respect him
This guy would fit right in with the Biden administration. Never answer the questions presented and leave the interviewer confused.
I foresee this CEO losing his job in the near future after this disgraceful interview
It should have happened 2 months ago.
This ceo has made it clear. He doesnt care about the brand, consumers, suppliers, employees or even the stock price
bud light chose their battle, they chose to stand by it, and they continue to think we are lesser than, so they earned this,