FINALLY? Heads Roll At Anheuser-Busch, Exec RESIGNS After Dylan Mulvaney Ad FAIL: Rising
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- Опубликовано: 31 июл 2024
- Jessica Burbank and Amber Duke react to Anheuser-Busch's chief marketing officer stepping down amid Bud Light's continuous sales slump. #budlight #mulvaney
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Wow, I've never seen a case of denial as bad as Jessica has over this.
I thought they both had really good points. I'm not a partisan hack, tho.
@@TheDarkLasombraJessica made no argument. Maybe I missed it, what was it?
Yeah that was honestly sad to watch.. keep trying Jess!
Yeah a drop that dramatic right after the event in question is not a coincidence 😂
Right! The boycott was started as a direct result of the Dylan ads!
Jessica is not aware of the people outside her bubble.
Yes she is. They are called “the workers”.
Her bubble is smaller than her brain so I'm not sure how that's even possible
She’s still a child. She’s has a lot of life to learn.
Most Limousine Liberals and Park Avenue Progressive don't see an hourly worker other than their gardener or gatehouse/lobby security guard and maid...
I'm aware... of her pretty face. 😏
Jessica is being deliberately obtuse.
Jessica, once again, is practicing anecdotal "think" news.
That's assuming she has that ability. I would change that to "willfully ignorant."
@@gregv2821Part of being a modern progressive is making obviously false declarations. Publicly embarrassing yourself the cause is the ultimate display of commitment.
That comment is way too articulate for a Bud Lite audience
Jessica is bordering on willful ignorance at this point
Yup. Just like Bri
That border is quite porous in a way that accurately reflects her logic
"We can't blame Dylan Mulvaney" because of a blind taste test. Why didn't the same tests cause as decline earlier?
That's the liberal way!
why isnt bri getting called out.... idgi@@GigiM102
Yikes....she is clearly deranged if she thinks that the boycott of Bud Light was not the cause of the decline.
My Bud Light drinking Democrat relative now has Miller Light in the fridge since the Dylan incident.
No more Bud
Jessica thinks that a 23% drop is consistent with previous 'steady decilne'. No Jessica, you can't steadily decline at a 23% rate because the business would not exist long enough to establish something steady.
This especially bad because Jessica does have a background in economics
@@MC-oo4pk Are you actually saying that having a background in economics helps? Economics as it is taught in school is where common sense goes to die.
This guy maths
Right - well, unless it is ticket sales to a movie....that's more like 100% annually...
Her bff is the VP Sales of Marketing🤣
I live in an area of good Ole boys who drank a lot of bud light. Liquor stores around here said they couldn't give it away and it was after the Dylan issue. To say the Dylan stunt didn't have an impact on their sales is just laughable.
Me and my friends joke about Bud Light and who is gonna get a case of it for Christmas (of course nobody wants to be seen in the checkout lane with it). Jessica, doesn't want to believe she lives in the same country as me.
Oof, really Jessica? It’s beyond obvious from a financial perspective this was a terrible call by AB.
that was embarrassing
Smart as a rock
as they say
lol
Jessica is bff with the *ex* VP of marketing🤣
Fr tho, that was delusion AF. She danced around that like a liberal vs logic. So. Many. Contradictions.
Jessica Burbank just lost all credibility by trying to say the Dylan Mulvaney situation had nothing to do with Bud Light's decline in sales...this is just a flat out very DISHONEST take on the situation.
Remember if you say anything negative about the trans cult you risk expulsion. She's just covering her own back.
She was already teetering when she parroted that an officer or security guard or something “lost their life” on j6. She’s a liberal in sheep’s clothing. She’s Ana Kasparian 2.0
So true. I can't even watch the rest of this video.
She's not the sharpest knife in the drawer if she thinks people are going to buy what she's saying.
She never had any credibility to begin with.
Trying to white wash a legendary tale of marketing idiocy is astoundingly dense Jessica.
Jessica never disappoints, you can count on her to have the most idiotic take on Rising.
I guess she's only there to look good on camera
Yeah, she’s hoping to use the platform to snag an offer from CNN. She’s a shill and a grifter .
shes a typical Triple w who loves group think. She's the definition of an npc
@@tyrrooI agree! She’s a pretty face, until she opens her mouth!
@@alexandru5369 What is a "triple w"?
The marketing decisions for Bud Light were ideological and idiotic.
Yes alt right got triggered by a trans person
I'm sure that the marketing director is living their best life!!! They made more money then anyone in this chat will in a lifetime😂😂😂😂😂 keep on bitchin while they laugh all the way to the bank 😂😂😂 Capitalism 😂😂😂
I would wager that the Marketing Director as well as Blackrock and Vanguard shorted BudLights parent company stock before this was implemented, and made a nice buck doing so
Nailed it
@@run2cat4run bro i vote liberal in canada and still here people stopped drinking bud light
if you want to beleive its only "alt right" you are just as in denial about reality as the MAGA people that think trump won
Sad how many people in politics discussions are the exact people they hate
Fun fact... the over $100k payment to Dylan was breaking news reported by Louder with Crowder investigative unit and in reaction came the resignations.
"Sending an influencer a product" 😆 no they paid Dylan $180k
Is he still around? I thought Owen buried him a long time ago.
@Sid00077 Crowder is a cockroach, he will never be gone. He just released the trans shooter manifesto on top of this story. He's mounting a comeback
@@ThisIsMyHandle333 You care
@Sid00077 who's Owen? Honest question.
@streetsbehind247 owen was a boss at blaze TV that reneged on a deal and tried to rob crowder in a lop sided deal
It wasn't so much Dylan mulvaney. It's more about what the marketing VP said a couple months before that. Alissa Heinerscheid was interviewed saying that Bud light drinkers were too old, too white and problematic. She wanted to replace what she thought was a dying aging customer with younger trans diverse people. She also thought it was problematic that it was mostly a male brand and she wanted to make it more for women and trans people. I think her words turned people off more than the Bud light can. It's the same mistake Disney has been making with their movies trying to pander to activist groups who do not buy their products. They put ESG and DEI over the core customer. Once you insult the customers it's very hard to get them back especially when your product is mediocre to begin with.
A nice mixture of both. Dylan Mulvaney was really the catalyst that destroyed it
This! 💯
@@CityGamer1337 Yes it was both. But it was Alissa Heinerscheid who hired Dylan Mulvaney thinking he would be the new image of the customer they wanted. Dylan mulvaney definitely had an impact. Overtime if Bud light stay away from Dylan mulvaney people might have forgotten about it by now. But people will not forget the words of the marking VP who was crapping on them for being straight men. That's why the boycott is not going away even though Dylan is gone.
BS! She wanted minors of about 13 to start drinking Bud Light! Joking aside Mulvaney's audience on TikTok is minors so it looks like you want them to drink it.
It was definitely both
Bud Light should just tell their investors that they identify as being transprofitable. Problem over.
because Bud Light is mixed with estrogen and progesterone...? 🤪
Jessica is usually pretty bad but today she really has no idea about this topic - at all. From the marketing standpoint was a brand suicide - they spat at their customers, their base. At the time it was recoverable - but instead of damage control, they pour gas into the fire - 23% decline in such short time is directly related to the boycott.
I think she made a good case. Someone has to argue the other side, or at least another side, for a show like this to work. And to be fair, it was backed up with data that gives a better understanding of the situation. I disagreed with her on several points and I don't know if she actually believed it or was just playing devil's advocate for the sake of the show, but it would definitely be a worse show if she didn't.
She really is stunning. Maybe they are just hoping she matures politically.
@@erikblomqvist8325 I'd counter that blind taste testing is probably not as blind as often portrayed. It is very difficult to get unbiased results in these kind of things.
Many people in the blind taste test results she reports may well have been able to know what Bud Light tastes like, especially if they were existing users. Many would have also been well aware of the current controversy when they took the test and so may have already formed a negative opinion.
(I'm not saying that Bud Light isn't shyte, just that it may have been easy for the tasters to know what the game was about.)
Just when you think Bri has terrible takes in comes Jessica
Well, that Jessica Burbank sure is a brave woman. The courage she has to so confidently double down on a view that even a blind person can see is incorrect is admirable. Her denial of blatantly obvious facts? Not so admirable.
I'm not sure what her major was in college, but I'm guessing it wasn't business administration...
Personal grooming !
Makeup and Hair
It was a Paypal account with a webcam
Business model. Say something totally bizarre, annoy the public and let the clicks roll in.
She majored in Liberal Nonsense. 😂
Mulvaney was certainly the straw that broke the camels back lol that’s undeniable.
The stench of Woke is not easily washed off.
This was a case of get woke go broke.
because Bud Light is mixed with estrogen and progesterone...? 🤪
Simple fact was Bud Light was #1, then the whole Dylan thing hit and then they weren’t. It doesn’t get anymore causal than that, Jessica.
Don't forget that Dylan's main audience was 80% children, so they directly marketed alcohol to children
because Bud Light is mixed with estrogen and progesterone...? 🤪
Jessica’s insistence on minimizing the effect that Bud Light’s specific marketing and outreach to a specific group wasn’t the primary reason for its decline and failure is inexplicable. The primary consumer base was angry - and tired of the BS.
I thought she made a good case. If it was Coke, you wouldn't switch to Pepsi. If it was the Dodgers, you wouldn't become a Giants fan.
@@iMaDeMoN2012all this summer at various golf courses I played, it would be a flat out insult if you bought someone a Bud Light.
@@acbower4468 What does that have to do with what I said.
@@kimbee5792 No, quite literally people have not switched because the products are that good. Dodgers have an LGBTQ+ day every year.
@@iMaDeMoN2012You're making extremely bad comparisons. 😂 Anything to win, right? 👍
Blonde girl is a mental gymnast. Bravo.
Wait bud light apologized? When? I missed it
Never happened...she has no idea what happened throughout this. Just poor research into an issue she doesn't personally have interest in.
They didn't she make it up stuff
Maybe they should double down again and hire Dylan as head of marketing. Dylan's dresses and accessories won't buy themselves.
@5:12 -- _"What instead they did was apologize..."_
No they didn't! That was one of the key sticking points for many of their former customers. You're correct in noting that most people don't want corporations to make political statements, but that's exactly how most of their customer base saw the original promo with Dylan, as a political statement. I saw *_many_* people say, "If they would just acknowledge their mistake and apologize for it, then I might go back to their product. But after this long... f*ck 'em!"
I like how they let each other talk without talking over each other.
And, noo, that was definitely NOT an apology. It was a justification for their actions.
Apologizing to bigots would be a bigger mistake.
@@iMaDeMoN2012 'bIgOtS' 🥴Hold this _L,_ drateR. 🤡
So the Mulvaney promotion did not cause the drop in sales? Gotta say, in the face of everyone who has viewed this situation over time, to come out here and say all that with a straight face. Takes nerve. Bravo Jessica. I mean, I'll never take seriously another word you say, I guess that's the risk you run. But nerve all the same.
Of course declining sales had everything to do with putting Dylan Mulvaney in Bud Light ads. Woke Identity-Politics trying to swap one target audience for another never works. It fails spectacularly, as we're seeing with "The Marvels" movie failing at the box-office recently.
Well said! That's exactly who falls for the Socialist drivel of 'maximum equality' and that's desperate people who want to con others in order to save their own necks! 😁
This is an example of why you can't take anything Jessica says seriously. How could anyone not see the obvious correlation? Utterly deranged. Has nothing to do with quality of the product.
Jessica never fails to amaze me with her takes. She is so far in her own bubble it’s insane. Is she truly that delusional or is she just a partisan hack?
Target isn't a good example of an unsuccessful boycott. They actually responded to customer complaints and moved the TQ+ stuff out of the public eye in many of their stores. In my sapphire blue Chicago Target near me, it never really showed up to begin with.
Are items locked up to prevent theft?
In all honesty some of us put all the nasty rainbow stuff in cartsand just rolled those carts to another section of the store to let the employees take their time putting it back on display. The managers very quickly realized they needed to ignore those carts and not stir up sh*t by trying to put the displays back.
@@amazingdany no. It's in a fairly wealthy area, although there is a public housing complex just down the street. It isn't a violent housing complex, though.
...they didnt apologize. At all. Ever. They doubled down, the zoom video of the marketer calling their customers "out of touch frat boys" leaked. What planet is jessica from? How do you miss that? They insulted their customer base in the most direct way you can imagine: calling them ignorant and out of touch. In those exact words. Are you listening Jessica? I think your bias has just kept you from taking in the information about what actually happened.
It definitely *was* their handling after the fact that caused this, but they absolutely did not apologize in any sense at all...first, the marketing exec doubled down and insulted customers. Then, the real backlash began, and they tried to appease both sides by being *neutral*. It's the precise opposite of your claim.
Amber is straight to the point 😂
Bud light does taste bland, as most light beers do, but as a bartender I can tell you, sales dropped dramatically after the Dylan Mulvaney debacle.
It had everything to do with the Trans on the can, man!
Ill never drink their products again. Its not the Dylan stuff either, its the fact they paid themselves and fired thousands for this entire time. Anyone that still works for that company will get what they deserve if they stayedat this point.
You misgendered dylan mulvani. That's a man, baby.
I read that in what I hope was the intended Austin Powers voice lol.
because Bud Light is mixed with estrogen and progesterone...? 🤪
Jessica trying to straw-man lol
Please be wokely respectful, _straw-woman!_
They both are correct. The product was easy to leave, and Dylan acted as a catalyst
as did the VP podcast interview saying they wanted to move away from their current customer base in their marketing, etc.
@@AB-ol5uz which would mean they had a newer and better costumer base to move in. Didn't quite work out that way.
But Jessica is factually incorrect that they apologized. They did not. What they really did is what she suggested they should've done: said "we send cans to everyone, it wasn't a promotional deal, it wasn't a big deal". So, her research into the events is poor. Considering that's her entire job, I think criticism is appropriate. Bud never apologized. They tried to appease both sides of the aisle and stay neutral. It's also insane to say you don't think the Mulvaney incident is responsible...you had Bud talking through it on investment calls, you had crisis management, you had downstream supply chain members freaking out at the sudden disappearance of their business...
What could be a more obvious example of cause and effect? What evidence would be more obvious than the evidence already on the table? It's not about evidence for ideologues, they will make the evidence for what they already believe. Even obvious things become non-obvious. Bud knows what caused this...there is no doubt they have spent an enormous amount of time doing post-mortem and figuring out how to avoid it again.
because Bud Light is mixed with estrogen and progesterone...? 🤪
She's deliberately ignoring the cause that's flashing in her face! 🤦🏾♀️
Bud Light was an icon, like Ford or Harley. Taste tests are completely irrelevant. If you alienate your customers, regardless of the customer base, you lose business. In this case they were passionate because of brand ... not product. If you destroy brand, then product is replaceable.
I still avoid Budweiser
You can credit Dylan Mulvaney for the drop in sales.
Jessica is unable to see the truth for some reason. Kinda weird.
She's not unable to see the truth. She knows exactly what happened. She crafted a narrative kinder to her political allies.
Rising hosts just mouth off personal opinion
Jessica is being intentionally dishonest. I suppose the theme of this show is debates, so I'm cutting her some leeway for that. Anyways, Dylan Mulvany was paid over 200k for the promotion, so it isn't like Bud Light was just making an individual a personalized can. It was a campaign. Besides, we have all heard the interviews with the J chick responsible for the campaign, and she clearly stated it was a marketing campaign.
White BJG doesn't get conservatives just as much as BJG
Fact check on the Target boycott: check their stock compared with Walmart. Target has never regained their value (the value is a bit up in the past week thanks to Black Friday). To date they have lost around $25 Billion, meanwhile Walmart keeps making more money (hence it's not the market). The Target CEO has reported quarterly earnings calls that their losses are largely due to the boycott.
The Customer is Always Right - How have so many corporations forgotten this simple and absolute rule?
Stop referring to Dylan as “her.” Insult to womanhood!
What's funny to me is Bud doesn't give a rip about the trans community. It was an ill conceived marketing ploy to gain market share. If a corporation is saying "we proudly support (insert special interest group)" it's because they've done the math and are targeting a consumer group they believe will spend money. They have a fiduciary duty to the share holders above anything. Even Disney would change their progressive tune if "their values" started to negatively effect their stock prices.
It was Mulvaney.
They DIDN'T Apologize lady.
Yeah, that's just bad research. She has no idea what actually happened here. They tried to stay neutral and refused to apologize to either side.
Why would they apologize for not being bigots? Its people who *are* bigots who get asked to apologize.
@@RobSmith-rn3ieDidn't work out too well this time, did it?
Congratulations: you played yourself.
Wrong Blondie, they had high customer loyalty and that loyalty wasn't reciprocated. That's why this will go down as the worst marketing failure !
Haha, first line by Amber - straight up factual journalism !!! people disgusted by Bud Light switch to MODELO and found it's less disgusting than Bud Light. Bud Light lost loyal customers permanently not temporally. Though I gotta strongly disagree with Amber on Coors Light.
Jessica should understand this. She is the personification of marketing
My hope is that people realize the true power and potential of voting with their dollars. I don't think that market warfare is the answer. But I hope consumers continue to get educated and continue to spend dollars with companies that do good. And the result will be a checks and balance. Buy local, help small businesses and the mega corps will have to fall in line if they want to be profitable. There should be no politics in corporations. There should be a desire to ethically provide quality services and products.
Good job Amber, not sure how you didn't break out in laughter, but you handled this segment well.
When Jessica first started I thought she was a little more balanced l in her opinion but she is totally 🤯
dylan was just the nail in the coffin for bud light. honestly their lime flavoured one is pretty good. jessica clearly doesnt understand marketing. marketing these days are about branding. if your brand isnt good people dont buy it. sales just helps get the product on shelf which is important but when its on shelf people subconsciously make a decision to buy the product. branding only helps to build good subconscious reputation
There were a ton of people saying that’s why they quit buying Bud Light because of Dylan Mulvaneys, so how could you say that that’s not the issue?
The blonde on the left forgot that it wasn't just the Dylan Mulvaney issue that hurt Bud Light sales, it was also the comments made by Alissa Heinerscheid, Bud Light’s VP of marketing who said they need to update their fratty and out of touch image which was basically an insult to the people who were buying Bud Light.
Jessica read the CEO's statement that said *exactly* what she said they should have done and then said it was an apology... what?
Hahah...yeah. They actually did what Jessica said they should...and they did not do what she said they actually did. Baffling.
Trying to get us ready to be transformers
" i dont know if Dylan Mulvaney is to blame for the decling sales ? " word?!? 😵💫
Consumers made it incredibly clear why they have rejected Bud Light. The truth is just hard for some people to swallow.
You just set the definition of "apology" on FIRE🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥😂😂😂
Jessica is hot, which is why she has a career, but lets be honest, bud light went woke and went broke, because their core base protested and stopped buying the product. Simple as that.
Doesn’t really matter with this executive, we got the scout that we wanted, the woman who orchestrated the ad campaign and made all the disparaging remarks. I was a card carrying Bud Light drinker. I haven’t had one since April. Same with several guys, I know. It’s anecdotal, but we are emblematic of other former customers.
As someone who has been a participant in the Boycott, the lady on the right pretty well summed up how people have felt about these issues.
Brand loyalty is all that was saving Bud Light as if you never try other brands you'll never know how good they are.
The lack of respect from AB encouraged people to explore other, and usually better, options
marketing blunder for sure
What was wrong is that Dylan's man subscription are underage kids ..
But no one mentions that all the kids who follow Dylan was the man object
Jessica says it was easily replaceable..then says it wasnt the marketing that tanked them..
Jessica burbank revisionist history on fall of bud light
Why do they call people who love their country conservatives? With contempt? 😮
Not to nitpick, but... conservatives are not the only people who love their country.
Conservative is in no way synonymous with "Loving your country". Nice try.
I think you actually gave an example of the reason for contempt. Conservatives love to prop themselves up as the *only* virtuous group in the nation while completely ignoring all the dishonesty & corruption they propagate. (And no, Liberals aren't much better either)
@@Brenden_Marshall
You find fault with extreme loyalty and patriotism ? Surely not ?
@@taiwanjohnEhh...liberals have sort of made a brand out of "the US is a horrible place, look how far we've fallen". Plenty of them will say to your face they hate the US and have considered moving, citing things like the gun laws or the election of Trump...but they never move.
I believe the Dylan Mulvaney partnership started a bit of a movement, but the big issue came when the former marketing exec, Alissa Heinerscheid, called Bud Light customers "Fratty" and party boys. And THEN the CEO never acknowledged that, and never apologized for that.
I never cared about Dylan Mulvaney, it was the insults from the marketing lady who called us all “fratty” - like we were something less-than for buying their product.
Go woke go broke
Nothing wrong with the product. Its the drama people are rejecting! Bud is done!😎
It's refreshing to see two people with different views having a respectable discussion
Nice thing about these two ladies is that they let each other finish sentences , contrary to Bre and Robby
Dylan mulvaney is not female.
We need to give credit to Jessica to be as steadfastly wrong as she is.
Contemporaneously with the Mulvaney partnership was the Bud Light marketing executive responsible for said partnership explaining their strategic shift away from their old fratty image to update the brand
The Mulvaney partnership had a major impact on sales.
Bud Light: "Am I out of touch? ... no, it's the CONSUMERS who are wrong!"
Jessica, two things can be true at once.
Jessica is absolutely delusional with her argument 😆
Jessica saying she don't think is the most honest answer.
I like the right wing chick! Harder then Robby lol
Exactly what impenetrable echo chamber is this woman trapped in 😅
Their latest commercials feature dudes in cowboy boots or playing sports.....too little, too late, too insincere.
I wont shed a tear over a giant corporations poor decisions, compounded by more poor decisions. They shouldve gone all inclusive, instead they tried to ignore the problem.
Alissa Heinerscheid's name was never mentioned here. How ironic. She was the the instrument that began the Dylan Mulvaney scandal to begin with.
Why in the world wouldn’t they have a man that used to or currently drinks Bud light as part of this debate? Major fail by the Hill.
This vid comes across like a classroom assignment with each side given either the pro or con side then sharing it based on existing information. That being said, I much appreciated hearing each argument in a more civil, open, and comprehensive manner.
Real courage is to face the truth!!