Tbh, that would have been great … mainly because the only purpose of the Snow White remake will be to point fingers at it and laugh about the stupidity of its creators.
We've abandoned an entire country stretching back beyond Magna Carta. It's a weird illness, infecting around 20% of the population, but unlike most diseases, the symptoms are suffered by the other 80%. A bit like a zombie outbreak really.
Saw a vid of Jags marketing manager at the Attitude awards , he's wearing a see through shirt and a jacket covered in sequins . He's taling about Jags 15 DEI groups and how they want to help employees transition at work WTF ? I think Jag is DEAD
Standing at the train station in Torquay, you can look in one direction and see a Victorian-era bridge that was beautifully decorated with filigrees and a delight to the eye. At the other end, the standard bridge made of bolted panels, unpainted and rusty. Decline is a choice.
I grew up in Torquay and I own an E-type - small world. I don't think that they can get the toothpaste back in the tube on this one. What a howler associating a bunch this weird with the Jag brand. The brand will survive - it's too good but I suspect someone will be fired for this heresy.
It's literally the meme of the marketing guy presenting a picture of two gay guys kissing, and the executive asks: "Ok, but how that makes us sell more burgers?" "Burgers?"
Clockwork Orange guys would beat the every living shit out of these sissies. This is Zoolander when he goes back home to work with his family and everyone just has the contorted confused face 😂
There is a video out there of the VP or some other executive endless prattling about having 15 different DEI groups in the company and the UBER importance of diversity, equity, and inclusion. The person speaking appears to be from the ALPHABET community, wearing a see-thru shirt. I don't think they are "putting the woke away."
After seeing clips of Jaguar's marketing exec, I firmly suspect this was a sincere (and disastrous as a result) ad campaign. That guy is a raging idpol leftist, and as we know, the far left is totally humorless. There's no way this was intended as a rug-pull joke to get attention.
No they saw what kind of response it was getting and they're having to backtrack and say oh, it was just a joke, sorry. we spent 2 million on a joke advertisement just to prank you. Now what kind of sense would that really make! I guess we'll be pranking them back by not buying their gay cars
What I don't understand is that they did this with the Bud Light fiasco still fresh in everyone's minds. Why would any marketing executive even dabble in this direction? And who in the hell from the C-suite approved it? As Chato points out this company is owned by the Bata Group, an Indian company. India isn't woke. I'm baffled.
That would be wonderful, and would probably sell a lot of Jags to their target demographic... but these days it seems that "it's what you we think you should have not what you want, even if it's your time and money."
I'm betting the house on scenario 2. They're going to double down on this maybe even triple down. The new car will be shown next month and expect it to be hideous...
But even if it’s scenario 1 - it’s too late as far as I’m concerned. Engaging their target audience in this way seems awfully presumptuous. We’re not buddies, I don’t want Jaguar winking at me, I want them to offer me a car that I want. That’s all. I fit Jaguar’s target demographic and all thus marketing strategy has done is put me off. Don’t think I’ll be interested to hear any more from them, regardless of what that is.
Jag's used to be instantly recognizable. I'll bet this new version just looks like some boring generic modern design. Copy nothing? Copying is all these people can do anymore.
The ironic thing is that the catch-phrases, "Break Molds" "Live Vividly" and "Delete Normal", actually work for a prestige car brand like Jag. It's the visuals that go with it that are so hideous they are funny, and no one can take them seriously. Images of a super-cool car with lots of style would actually fit those phrases, and resonate with people who actually like cars. It sounds like some ad executive got his slides mixed up with his kid's homework project.
You could rescue the add with a second part. Introduce the new Jag and let the people transform into something with elegance and style. But now that I imagine it, I can not do it without being snob.
@@Copper4192 I feel they are always the same models used on all artsy ads on utube these last LGBQT+ years. Malnourished anemic transzombies in high brand drags, bitchy faced in intoxicated privileged context. Feels like there are only a handful of models, cycling around those DEI ads.
I suspect Jaguar or JaGUar, has a massive Credit Line. If so, it seems entirely reasonable that Klaus Schwab (the Bond Villain hiding in plain sight as a Bond Villain) and his financier minions will have ESG'd Jaguar right in the shorts.
It’s a bit ironic, isn’t it? The company that is renowned for producing cars with loads of electrical problems, deciding to ONLY make electric cars. You really couldn’t make this up!
@@Copper4192 Except they don't have electrical issues or leaky oil pans anymore. I've been daily driving a jag since 2003 and it's been as reliable. Never had any issues with it. I don't even know why I'm defending them because my current XJ I got in '18 is the LAST I will ever buy from them. NO interest in this shite and less than zero interest in electric vehicles.
@@Coasterdude02149 Fair point, I was going off old information, from people on here reporting multiple failures and an old friend who had an XK8 that cost him a fortune in repairs and maintenance. If I won the lottery I wouldn’t buy some insane supercar, I would buy a 2008/2009 XJ8, get it stripped down, and reconditioned and rebuilt with loads of new parts to make it as good as a brand new car. 300 bhp from that wonderful 4.2 V8 would be plenty for me. Now that would be my dream daily driver!
My first thought when I saw it was... "Is this actually an Jaaag ad?" I did think, there's no way they're serious surely and pondered if the next part of their 'Story' will be, "haha, gotcha!" The fact the amount of backlash they've got and not turned off replies on X suggests they aren't too worried... Then again, you also have to remember what world we're unfortunately living in!
Speaking of STDs, am I the only one noticing a significant uptick in the number of AIDs and HIV drugs out there that are all basically the same, which is to go out and have lots of gay sex, don't even worry about telling your partner, because we have the DRUGS YOU NEED!
@@Copper4192 I had the seats reupholstered because - I only realised after buying it - they hat put some transparent paint on it. Probably because the old leather was breaking apart.
I too thought this was a troll campaign until I saw the video of Jaguars marketing director Santino Pietrosanti extolling the virtues of diversity, equity and inclusion at some LGBTQ awards ceremony. Unless he’s a troll too. Which is doubtful although I’m skeptical that’s his birth name.
You’re behind on the news - check out the recently dug up speech of their marketing chief. All DEI, inclusion, and highly political. He also worked for bud light during the Dylan Mulvaney vintage. He’s an activist, and is using jaguar as his personal political platform.
We've seen way too many of these companies double down and triple down and quadruple down. I will be shocked if they are trolling, but extremely pleasantly surprised.
I very nearly bought a '96 Jaguar XK12. Most luxurious car I ever drove. But I needed a truck. But, damn that 12 cylinder engine purred like a Supermarine Spitfire flying overhead! My heart raced! Still have the truck. I suspect the Jag would have bankrupted me with repair bills. I hope you're right Paul and they're trolling everyone. If not, we loose yet another legendary brand on the altar of woke idiocy.
He did get it right...in our version of the English language.....you have yours, we have ours....it's jag-war here as jag-u- ar does not flow as well with our accent
If this truly is a grab-your-attention ad, then their timing is WAY off. They have stopped building combustion-engine cars completely in order to retool for an all-electric line that will be more than a year before introduction. We all will have forgotten this ad by then. It doesn't matter. Making the decision to go all-electric in the face of the current market collapse is a certain death knell for the company.
FINALLY somebody gets it! I've said this in a couple of other posts and I don't normally repeat anything but I think it's important to understand what is happening here. I think Jaguar have played a blinder. They've got everybody talking, everybody wound up and overnight they have become the most talked about brand of the moment, and that's an astonishing achievement for a brand that doesn't actually have a single car for sale at the moment. Yesterday everybody had almost forgotten about them, few people bought the cars, now the entire world knows there will be a concept car "reveal" in a few days time, whether they wanted to or not. Had they just produced the normal teaser video showing a few shadowy angles, nobody would have noticed and the world would have carried on regardless. They're not aiming at a mass market now - their next model will cost over £100k. And people who can afford £100k plus cars don't spend their time arguing the toss with everybody else on social media. No, they've drawn everybody in hook, line and sinker and you've all bitten, you've all taken the bait. Brilliant. The ad is meaningless, they KNOW that, it's all about the cars. Now they have to deliver on that so we'll see, but so far I think it's job done. They've got your attention and that was the whole point, that's exactly what marketing is intended to do.
I think Jag have sealed their fate not by signing off on this add but by reducing the range to EV only.... the market and rebranding will be blamed though.
@@siypic It's an ad. It will be forgotten in a few weeks and as I said, people who buy £100k+ cars don't sit around posting comments on social media all day, if ever. Most of them won't have even seen it, and besides only an idiot would base a major purchase on the strength of a TV/media ad. Most are businessmen and understand marketing and that's all this is, marketing, doing exactly what it's designed to do which is to get people talking about Jaguar and bring their attention to the upcoming reveal and it's worked brilliantly as the comments prove. I think they have gone in too early with EVs, BUT if we're all going to be forced into EVs eventually then there's nothing wrong with the strategy. People derided the new Defender but it's been a smash hit. The upcoming electric Range Rover has record orders for a new Range Rover. What do we know?
There's absolutely no recovering from this. Even if they'd come out and said "Gotcha! This was all just a prank" it wouldn't change anything. The damage has already been done.
If I am not mistaken Mr. Chato, that was a picture of the Jaguar 'E' type behind you sir. Love your choice of car, as well as your brilliant take on this ad!👍
They tried to rethink the "Defender" and the redesign is basically a Range Rover with some subtle styling. It worked because it appealed to the luxury market and it has no heritage with the original. The point I am trying to make, it that they want to make something that will sell and make them profits disregarding its heritage.
When I was a younger man 30+ years ago I wanted an XK120. I toured a shop of a man that made industrial sheet metal. His back shop had old pre-WWII Jaguars that were in various states of restoration. It was a wonderful sight. They were remaking bodies using old coachworks techniques. As far as modern Jaguar goes, this ad appears to be a tone deaf attempt at modernization while at the same time telling enthusiasts of the brand to get bent.
Sounds like a new episode for a contemporary update for MadMen. DEI bullies in ad company force their narrative, end up losing their shirts and their jobs.
They got the attention they wanted, now everyone kinda wants to see the car. Pretty smart. If the car is any good it will sell, regardless. Thanks Paul!
Speak for yourself. I want nothing to see from them. I don't want to own one. I will sell it right away without driving it if I would get one for free.
I was thinking the same thing, especially with how the Twitter account is handling all of the criticism. They knew this ad would blow up due to the current political climate, and so hopefully they manage to deliver a satisfying punchline with the next one.
That is my take. Their twitter feed seems way too confident, and is responding like they expected this reaction. I leaning towards intentional troll, not delusional.
Look at the new J a G U a r logo. They spent millions on that lame boring logo and they ain't gonna change it over night. So no it definitely isn't a prank.
I fear that you are wrong. All the DEI people are so utterly convinced they are right, so there is no way the ones at JaGUar will ever accept that they got this so spectacularly wrong.
Confidence on their Twitter feed could be explained by that this was an intentional offense to the current customer demographic in a play for the modern audience. 🤔
Not that I'm in the market for a Jaguar, but that ad would definitely turn me off if I was. But then, most things about current media have turned me off.
Jaguar always had a little bit of a sense of humor, and a sense of being different. Very different when compared with boring, serious German cars. I think they succeeded at getting people's attention. I have hear from UK channels, from people working at Jaguar that their new models will be quite different, but very interesting and they are hyped to see people's reaction. I do have a 1991 Jaguar ''Sovereign'' XJ6 and I like it!
Oof! In retrospect, that WWII era logo was probably ill-advised. 🤣Everyone I've ever known who owned a Jag always complained about what a maintenance nightmare they were.
Incredible how the new Jaguar logo uses inconsistent capitalization to make such a bold statement. It really says, 'Luxury, but let’s not bother with basic grammar.' Truly a groundbreaking approach!
As a Kansan here, I'm delighted to see you sporting a Wichita Kansas shirt! The ad is weird, but it looks intentionally weird, to the point it makes me laugh. I think you're totally right about it.
I was just waiting for Grace Jones to turn up with a rendition of "Slave to the Rhythm". That ad has got some early 1980's feel to it. I would have mentioned "Pull up to the Bumper" but that's not about parking cars.🤫
The motto “Copy Nothing” is deeply rooted in the thoughts of the founder Sir William Lyons, who always emphasized that a Jaguar must be unique and distinctive: “A Jaguar should be a copy of nothing.” But in this commercial they went a bit further because if there's nothing there you can't copy it, so there's no car and no car is completely climate neutral and completely woke. That's absolutely awesome. now I understand Jaguar will be the first car company that no longer sells cars and still wants to make money with them.
![[DRAGON BALL LEGENDS REVEALS ＆ STUFF] LEGENDS FESTIVAL 2024 Special Edition Part 1](http://i.ytimg.com/vi/mV5bGIswTtQ/mqdefault.jpg)
They went full Zoolander.
You never go full, Zoolander.
Meta
Is this an original comment or are you just posting the same thing on multiple videos?
@kevingeorge9835 I dont know if it's original. Someone could have made it before me but but it is a repost, and why not it's a good comment.
😂😂😂
@@kevingeorge9835 imitation is the most sincere form of flattery.
“The target audience for this ad couldn’t afford the oil change of a jaguar.” Excellent point.
good thing the neo-jaguar won't have oil
@@nanoreaper5002they won't be able to afford the car
Make that a airfreshener from the Jaguar dealerships giftshop
I certainly will not buy a new Jag. Like my old one.
@steffenbendel6031 same have an XJR 5.0 supercharged love it. Tata can fuck right off
Oh, it's a Jaguar ad. What a relief... for a moment, I thought they'd recast the dwarves in Disney's Snow White again.
LOL !!!
😂😂
😜 😜 😜
Better than the cgi
Tbh, that would have been great … mainly because the only purpose of the Snow White remake will be to point fingers at it and laugh about the stupidity of its creators.
"I cannot believe that Jaguar would abandon a history that spans a 100 years", you are underestimating the power of the mind virus.
Well said.
We've abandoned an entire country stretching back beyond Magna Carta. It's a weird illness, infecting around 20% of the population, but unlike most diseases, the symptoms are suffered by the other 80%. A bit like a zombie outbreak really.
If anything, they'd be doing it precisely for that purpose.
@@Marek-o3u Exactly..........The old 80-20 rule really on show here
It's a virus of the rotted souls.
Saw a vid of Jags marketing manager at the Attitude awards , he's wearing a see through shirt and a jacket covered in sequins . He's taling about Jags 15 DEI groups and how they want to help employees transition at work WTF ? I think Jag is DEAD
Then he’s nuts.
@@jamesripley6712 I saw that. I can confirm the 15 DEI groups they are taking advice from 🤣
I'd assumed it was just a prank until I read this. I hope you're wrong. 😢
I saw that clip too... it's ultra-cringe. They're "Bud Lighting" their brand.
@HolmstromRules Yep, just watched the clip. 😠🤢🤮
Bud Light and Zoolander had a DEI baby:
It's called the DRAGguar.....
Faguar is more fitting.
The draaaaaaaaaaaaaaaag
@@JetSkiSuper7 HAHAHAHAHA. I opened the replies on this post to see if this was posted.
@@billcarson4601 pronoune testing instead
Rob Zombie was well ahead of the tide.
'Copy nothing', except the current trend!
'Break moulds', except the ones we are being forced into!
Give me a break.
Excellent point ☝️
Not only that, many of the images on the ad can be referenced to others ads.
You need moulds to make cars, if you break them then you can't mass produce!
It's the freedom to agree. It's the only freedom you need.
Standing at the train station in Torquay, you can look in one direction and see a Victorian-era bridge that was beautifully decorated with filigrees and a delight to the eye. At the other end, the standard bridge made of bolted panels, unpainted and rusty.
Decline is a choice.
What a perfect comment! 🎯🎯🎯
Hear hear. I live in West Sussex , there are examples of both.
It’s Marcusean philosophy: ugly over beauty.
This is because Beauty is, according to Keats, Truth. And Commy-une-ysts don’t like that.
I grew up in Torquay and I own an E-type - small world. I don't think that they can get the toothpaste back in the tube on this one. What a howler associating a bunch this weird with the Jag brand. The brand will survive - it's too good but I suspect someone will be fired for this heresy.
It's not about economics either - it's about pride in your country
It's literally the meme of the marketing guy presenting a picture of two gay guys kissing, and the executive asks:
"Ok, but how that makes us sell more burgers?"
"Burgers?"
Did you invoke Stonetoss? Brave man
They're going call the new model the Jagoff.
@@mpetersen6 The 'Draguar'.
Faguar
Am I the only person who read that in the voice of Roger from American Dad?
Faguar
Jaguar by Balenciaga.
Balenciaguar.
@@williamreymond2669 With a nod to Colors of Benetton and Lisa Frank.
And the new JJ logo is from either Gucci, Chanel or LV
It looks like Jaguar took a tip from the organizers of the 2024 Paris Olympics opening ceremony!
That gang looks like something from A Clockwork Orange, out to terrorize some middle-aged couple in the countryside somewhere.
'now for a bit of ultra diversity, my mollychoks'
That will be part 2 of the ad campaign. And they'll drive out there in a Jaguar.
Let's hope they do it using a giant sculpture of a p-nis or something related.
Clockwork Orange guys would beat the every living shit out of these sissies. This is Zoolander when he goes back home to work with his family and everyone just has the contorted confused face 😂
There is a video out there of the VP or some other executive endless prattling about having 15 different DEI groups in the company and the UBER importance of diversity, equity, and inclusion. The person speaking appears to be from the ALPHABET community, wearing a see-thru shirt. I don't think they are "putting the woke away."
The CEO is hyper-woke
After seeing clips of Jaguar's marketing exec, I firmly suspect this was a sincere (and disastrous as a result) ad campaign. That guy is a raging idpol leftist, and as we know, the far left is totally humorless. There's no way this was intended as a rug-pull joke to get attention.
No they saw what kind of response it was getting and they're having to backtrack and say oh, it was just a joke, sorry. we spent 2 million on a joke advertisement just to prank you. Now what kind of sense would that really make! I guess we'll be pranking them back by not buying their gay cars
What I don't understand is that they did this with the Bud Light fiasco still fresh in everyone's minds. Why would any marketing executive even dabble in this direction? And who in the hell from the C-suite approved it? As Chato points out this company is owned by the Bata Group, an Indian company. India isn't woke. I'm baffled.
The left in general has no sense of humor, unless it's directed at DJT.
He's the new Director of Marketing 😬
I realize that Jeremy Clarkson is very busy saving British farms and therefore Britain but I cannot wait to see his reaction to this.
@@mikect500 i swearrrr. In his words hammmond what have u done
Jeremy Clarkson is exactly who this isn’t aimed at, the market is china and the middle east nobody else is buying “british luxury”
@ woke ad towards saudi?
@tushars9861 lol, of course not, nor towards South Africa, South America or China, Japan etc
Jaguar: "Hey, Bud Light, hold my beer."
More like lemme have your beer..
"Hey, bud light, hold my bud light while I get another''
Jaguar, your $100,000 ev only cup holder.
It would be perfect if the next ad started with "and now for something completely different"
Haha. That would be interesting.
Unfortunately, judging by all the reaction to this, whatever they come up with will be too little, too late. Nobody is going to forget this.
and had the big foot come down on the logo.
That would be wonderful, and would probably sell a lot of Jags to their target demographic... but these days it seems that "it's what you we think you should have not what you want, even if it's your time and money."
@@charlesjmouse Less marketing more propaganda.....
Lisa - "Dad, was that your commercial?"
Homer - "I don't know."
Exactly what I thought.
Bart - Dad, why did you take me to a gay car company?
Homer - I. don't. know.
I feel sick everytime I see that Jag advert.
I'm betting the house on scenario 2. They're going to double down on this maybe even triple down. The new car will be shown next month and expect it to be hideous...
But even if it’s scenario 1 - it’s too late as far as I’m concerned. Engaging their target audience in this way seems awfully presumptuous. We’re not buddies, I don’t want Jaguar winking at me, I want them to offer me a car that I want. That’s all. I fit Jaguar’s target demographic and all thus marketing strategy has done is put me off. Don’t think I’ll be interested to hear any more from them, regardless of what that is.
Even if their new car was amazing, they are talking about it being £100,000+. They want to compete with Bentley, and that is never going to happen.
The marketing strategy is a suicide note. But this ad has worked beautifully.
Jag's used to be instantly recognizable. I'll bet this new version just looks like some boring generic modern design. Copy nothing? Copying is all these people can do anymore.
I’m not into titanium paint finishes.
If a corporation makes a weird ad designed to make everybody talk about a thing, I try to ignore it even harder.
They went 100% Hunger games villain
A Doomcock thumbnail on Call me Chato? My worlds are colliding!!!
Doomcock? Is that guy still around. I haven't seen him since he got his panties in a twist over some Ryan Kinnel rant on Friday Night Tights.
The ironic thing is that the catch-phrases, "Break Molds" "Live Vividly" and "Delete Normal", actually work for a prestige car brand like Jag. It's the visuals that go with it that are so hideous they are funny, and no one can take them seriously. Images of a super-cool car with lots of style would actually fit those phrases, and resonate with people who actually like cars. It sounds like some ad executive got his slides mixed up with his kid's homework project.
You could rescue the add with a second part. Introduce the new Jag and let the people transform into something with elegance and style. But now that I imagine it, I can not do it without being snob.
@@steffenbendel6031don’t think it can be rescued. Jaguar is not a gimmick brand, so I don’t see them winning with gimmick-driven marketing
They went full EV. They are doomed even without the goofy ads.
Their sales has been cratering year over year for years now.
Exactly....
Another self-immolation to keep us warm in these dark days in the UK.
Its Faguar now.
I use Phagguar to confuse the algorithm, but I love yours
𝔉aGuar.
@@done9137 I also saw Draguar
That's a funny one..lol
It’s pronounced Fagyou-are.
The bhangra version is great.
should have tried the bhangra version of the knight rider theme
The”person” in red seems to have had a haircut done by a guy with a hedge trimmer.
I think it's an homage to Moss from 'The IT Crowd'.
I think it's a play with the shape of the G, but they mixed up the sides by acciDEInt.
They all look so miserable. Perhaps they have just visited the factory and seen the new car🤷♂️
@@Copper4192 I feel they are always the same models used on all artsy ads on utube these last LGBQT+ years. Malnourished anemic transzombies in high brand drags, bitchy faced in intoxicated privileged context. Feels like there are only a handful of models, cycling around those DEI ads.
I suspect Jaguar or JaGUar, has a massive Credit Line. If so, it seems entirely reasonable that Klaus Schwab (the Bond Villain hiding in plain sight as a Bond Villain) and his financier minions will have ESG'd Jaguar right in the shorts.
"Draguar" is the most hilarious thing to come out of this debacle.
They're targeting people who don't know Jaguar's storied history of electrical flaws and failures.
The E type on the backdrop was actually stationary as it wouldn't start on the day.
It’s a bit ironic, isn’t it? The company that is renowned for producing cars with loads of electrical problems, deciding to ONLY make electric cars. You really couldn’t make this up!
yeah the history of brands is funny if you can find it...they hide what they can...GM early days are hilarious
@@Copper4192 Except they don't have electrical issues or leaky oil pans anymore. I've been daily driving a jag since 2003 and it's been as reliable. Never had any issues with it. I don't even know why I'm defending them because my current XJ I got in '18 is the LAST I will ever buy from them. NO interest in this shite and less than zero interest in electric vehicles.
@@Coasterdude02149 Fair point, I was going off old information, from people on here reporting multiple failures and an old friend who had an XK8 that cost him a fortune in repairs and maintenance. If I won the lottery I wouldn’t buy some insane supercar, I would buy a 2008/2009 XJ8, get it stripped down, and reconditioned and rebuilt with loads of new parts to make it as good as a brand new car. 300 bhp from that wonderful 4.2 V8 would be plenty for me. Now that would be my dream daily driver!
3:15 you clearly haven't seen who the CEO of Jaguar is
Jaguar morphs into Faguar 🤣
🤭 🤭 🤭
My first thought when I saw it was... "Is this actually an Jaaag ad?"
I did think, there's no way they're serious surely and pondered if the next part of their 'Story' will be, "haha, gotcha!"
The fact the amount of backlash they've got and not turned off replies on X suggests they aren't too worried... Then again, you also have to remember what world we're unfortunately living in!
"How does this ad help us sell crabs?"
"The seafood?"
"No, the STD."
"It DOES help us sell crabs."
"Indeed"
Speaking of STDs, am I the only one noticing a significant uptick in the number of AIDs and HIV drugs out there that are all basically the same, which is to go out and have lots of gay sex, don't even worry about telling your partner, because we have the DRUGS YOU NEED!
They need to release this ad on April fools day. If it bombs, then “April Fools!”
Bruh. One CEO is going to tank an entire car brand with decades of history. It's insanity.
The damage has been done, and now the brand is done
As Tom Servo would say " What a jag, you are"
I'm fine with my 24-year-old XK8, thanks.
Do doubt. We have a 1970 Datsun 240Z that's a pip. No soulless electrics for us.
I want my 1300 Mkl Escort back.
Me too. My XK8 was reimported from California, former owner was a Weinstein. (But probably not that Weinstein).
@@steffenbendel6031I hope you had it professionally cleaned inside😂😂😂
@@Copper4192 I had the seats reupholstered because - I only realised after buying it - they hat put some transparent paint on it. Probably because the old leather was breaking apart.
Judging by those previous Jag logo`s, this big cat just used up it`s nine lives.
Jaguar, gone in 30 seconds…
I too thought this was a troll campaign until I saw the video of Jaguars marketing director Santino Pietrosanti extolling the virtues of diversity, equity and inclusion at some LGBTQ awards ceremony. Unless he’s a troll too. Which is doubtful although I’m skeptical that’s his birth name.
You’re behind on the news - check out the recently dug up speech of their marketing chief. All DEI, inclusion, and highly political. He also worked for bud light during the Dylan Mulvaney vintage. He’s an activist, and is using jaguar as his personal political platform.
We've seen way too many of these companies double down and triple down and quadruple down. I will be shocked if they are trolling, but extremely pleasantly surprised.
Well, at least we know where Bud Lights marketing team landed.
They are going full EV Paul. They closed all their plants and are retooling them to produce EVs. Jaguar is dead.
Sad
Not to worry, they leverage their history with with electrics to…to…no…wait…
A return to sanity for Jag would be admitting the move to EV was a mistake and announcing a new V-12 powered supercar.
This ad is like a skit Kids in the Hall would have made 30 years ago as a mockery of pretentious advertising.
Serious car manufacturers? They going to make Electric cars. 😂😂
Is really the point............EV only in a contracting market
Year Zero. All history and culture that went before is irrelevant. Also, Gen z can't spell.
Well, that settles it. I'm not buying a Jaguar.
Hairdressers from Leicester!
@@frogmastiff8198 mo leicester
I was worried the Olympic producer would not find more work.
Its a rip off, from the 5th element, Mobius comics and of course the 1984 Macintosh ad. it copies everything.
Please don't ruin The Fifth Element for me.
I mentioned the opening ceremonies from the Paris Olympics as a source of rip off in one of my comments.😂
@@OpinionFactChecker It's funny how a British car company is just copying French SciFi
It would be pretty funny if their next add started with, "Enough of that bollocks!". Even better, "And now for something completely different!"
I very nearly bought a '96 Jaguar XK12. Most luxurious car I ever drove. But I needed a truck.
But, damn that 12 cylinder engine purred like a Supermarine Spitfire flying overhead! My heart raced!
Still have the truck. I suspect the Jag would have bankrupted me with repair bills. I hope you're right Paul and they're trolling everyone. If not, we loose yet another legendary brand on the altar of woke idiocy.
Hairdo inspired by pac-man?
Exactly how I picture Jaguar owners.
The mispronunciation of the word Jaguar is what caught my attention. Thank you Paul for getting it right.
The only people worse than those who pronounce it "Jag-you-are" are those who pronounce it "Jag-wire"
He did get it right...in our version of the English language.....you have yours, we have ours....it's jag-war here as jag-u- ar does not flow as well with our accent
@@Jag-leaperenglish car. English language.
@sugarnads I don't believe I was speaking in Swahili my friend
Given the word's etymology, it should be pronounced the Brazilian way: ja-gwah.
the music change actually made it better XD
They are indeed pranking us!
Jaguar are in fact about to launch a new V12 called... The Rowling! 🇬🇧🤫🇺🇲
If this truly is a grab-your-attention ad, then their timing is WAY off. They have stopped building combustion-engine cars completely in order to retool for an all-electric line that will be more than a year before introduction. We all will have forgotten this ad by then. It doesn't matter. Making the decision to go all-electric in the face of the current market collapse is a certain death knell for the company.
Full EV isn't the problem...if your brand and target audience meshes well with it. For Jaguar BOTH isn't the case.
They may be trolling us, but most of us are beyond tired of "The Message". The backroom giggling will stop when the money stops coming in.
They've already abandoned their history by moving to EV's only, so it's TATA to jaGuar
FINALLY somebody gets it! I've said this in a couple of other posts and I don't normally repeat anything but I think it's important to understand what is happening here.
I think Jaguar have played a blinder. They've got everybody talking, everybody wound up and overnight they have become the most talked about brand of the moment, and that's an astonishing achievement for a brand that doesn't actually have a single car for sale at the moment. Yesterday everybody had almost forgotten about them, few people bought the cars, now the entire world knows there will be a concept car "reveal" in a few days time, whether they wanted to or not. Had they just produced the normal teaser video showing a few shadowy angles, nobody would have noticed and the world would have carried on regardless.
They're not aiming at a mass market now - their next model will cost over £100k. And people who can afford £100k plus cars don't spend their time arguing the toss with everybody else on social media. No, they've drawn everybody in hook, line and sinker and you've all bitten, you've all taken the bait. Brilliant. The ad is meaningless, they KNOW that, it's all about the cars. Now they have to deliver on that so we'll see, but so far I think it's job done. They've got your attention and that was the whole point, that's exactly what marketing is intended to do.
I think Jag have sealed their fate not by signing off on this add but by reducing the range to EV only.... the market and rebranding will be blamed though.
@@siypic It's an ad. It will be forgotten in a few weeks and as I said, people who buy £100k+ cars don't sit around posting comments on social media all day, if ever. Most of them won't have even seen it, and besides only an idiot would base a major purchase on the strength of a TV/media ad. Most are businessmen and understand marketing and that's all this is, marketing, doing exactly what it's designed to do which is to get people talking about Jaguar and bring their attention to the upcoming reveal and it's worked brilliantly as the comments prove.
I think they have gone in too early with EVs, BUT if we're all going to be forced into EVs eventually then there's nothing wrong with the strategy. People derided the new Defender but it's been a smash hit. The upcoming electric Range Rover has record orders for a new Range Rover. What do we know?
Terrible risk, if you're right. People HATE to be fooled.
There's absolutely no recovering from this. Even if they'd come out and said "Gotcha! This was all just a prank" it wouldn't change anything. The damage has already been done.
@@horsepower523 Sadly, I fear that you are 100% correct. No matter what they do next, nobody is going to forget this.
Timing of this ad makes John Prescott’s passing deeply symbolic… ominous, even.
KID: Dad, what's "Exuberant"?
DAD: The roll-on that your brother uses on his armpits.
KID: But this is a commercial about a car
DAD: What car?
I am going to roll the dice and double down.....Option #2 they are going to double down and Budlight it up!
Unlike an actual jaguar, the ad had no teeth whatsoever.
It does sound like a joke, but a bad joke like that is still catastrophic for their brand.
If I am not mistaken Mr. Chato, that was a picture of the Jaguar 'E' type behind you sir. Love your choice of car, as well as your brilliant take on this ad!👍
Yes and thanks.
It looks like an ad for Jodorowski's "Dune".
Jaguar hasn't made good cars in decades.
Not true. The X Type and E Pace were a bit dodgy, but the rest of their cars were excellent. Unreliable, sure, but still excellent cars.
It worked! They pranked me into buying a Tesla instead of a Jaguar...
They have ZERO CARS to sell to anybody. Every car from them from here on in will be electric . So , yes ...... they're finished as a company.
If I want an EV it certainly isn't from Jaguar...they have zero experience in the field.
They tried to rethink the "Defender" and the redesign is basically a Range Rover with some subtle styling. It worked because it appealed to the luxury market and it has no heritage with the original.
The point I am trying to make, it that they want to make something that will sell and make them profits disregarding its heritage.
Great Vid. as usual, thx for the chuckles to go with the morning coffee 🙃
When I was a younger man 30+ years ago I wanted an XK120. I toured a shop of a man that made industrial sheet metal. His back shop had old pre-WWII Jaguars that were in various states of restoration. It was a wonderful sight. They were remaking bodies using old coachworks techniques.
As far as modern Jaguar goes, this ad appears to be a tone deaf attempt at modernization while at the same time telling enthusiasts of the brand to get bent.
Sounds like a new episode for a contemporary update for MadMen. DEI bullies in ad company force their narrative, end up losing their shirts and their jobs.
"I can't believe that Jaguar would abandon a history of more than a hundred years".... Hold by Bud Light ;)
They got the attention they wanted, now everyone kinda wants to see the car. Pretty smart. If the car is any good it will sell, regardless. Thanks Paul!
Speak for yourself. I want nothing to see from them. I don't want to own one. I will sell it right away without driving it if I would get one for free.
The reason there is no car, is because Jag is shutting down its car production. There is no new car model to show.
@@newdefsys They could sell the actors in that vid. Someone in Dubai or the Congo would probably buy them.
Check out the Volvo ad. That is what a car ad should be.
Any publicity is good publicity? This ad has gone viral quickly.
Love your input, as always. You are a sane, but snarky voice in our crazy world. 🤪
i think so too. next ad be a loverly jag smashing thru screen of the loons...
I was thinking the same thing, especially with how the Twitter account is handling all of the criticism. They knew this ad would blow up due to the current political climate, and so hopefully they manage to deliver a satisfying punchline with the next one.
The rich seem to think the aesthetics for the capital in the Hunger Games are something to imitate.
That is my take. Their twitter feed seems way too confident, and is responding like they expected this reaction. I leaning towards intentional troll, not delusional.
Well, they do not want to sell internal combustion engine cars. And I am quite sure, they will not sell such cars anymore.
Look at the new J a G U a r logo. They spent millions on that lame boring logo and they ain't gonna change it over night. So no it definitely isn't a prank.
I fear that you are wrong. All the DEI people are so utterly convinced they are right, so there is no way the ones at JaGUar will ever accept that they got this so spectacularly wrong.
Confidence on their Twitter feed could be explained by that this was an intentional offense to the current customer demographic in a play for the modern audience. 🤔
Not that I'm in the market for a Jaguar, but that ad would definitely turn me off if I was. But then, most things about current media have turned me off.
Jaguar always had a little bit of a sense of humor, and a sense of being different. Very different when compared with boring, serious German cars. I think they succeeded at getting people's attention. I have hear from UK channels, from people working at Jaguar that their new models will be quite different, but very interesting and they are hyped to see people's reaction. I do have a 1991 Jaguar ''Sovereign'' XJ6 and I like it!
Nice. Comfy car.
Oof! In retrospect, that WWII era logo was probably ill-advised. 🤣Everyone I've ever known who owned a Jag always complained about what a maintenance nightmare they were.
Incredible how the new Jaguar logo uses inconsistent capitalization to make such a bold statement. It really says, 'Luxury, but let’s not bother with basic grammar.' Truly a groundbreaking approach!
4:15 the new logo looks like a copy of all the other new logo's
As a Kansan here, I'm delighted to see you sporting a Wichita Kansas shirt! The ad is weird, but it looks intentionally weird, to the point it makes me laugh. I think you're totally right about it.
I was just waiting for Grace Jones to turn up with a rendition of "Slave to the Rhythm". That ad has got some early 1980's feel to it. I would have mentioned "Pull up to the Bumper" but that's not about parking cars.🤫
@@บัวสีโรเจอร์-ศ9ฝ the difference is that Grace Jones’ image perfectly fit that of the Citroen CX she was advertising.
The motto “Copy Nothing” is deeply rooted in the thoughts of the founder Sir William Lyons, who always emphasized that a Jaguar must be unique and distinctive: “A Jaguar should be a copy of nothing.” But in this commercial they went a bit further because if there's nothing there you can't copy it, so there's no car and no car is completely climate neutral and completely woke. That's absolutely awesome. now I understand Jaguar will be the first car company that no longer sells cars and still wants to make money with them.
Jaguar is just a second-hand car company now.
@Copper4192 yes you're right and please don't get me to serious it's pure irony... I wish you a wonderful evening...
Speaking of oil. They won't even build cars anymore. Only electric shoeboxes on wheels.