Agree. This is going to hit them the hardest. Jaguar clearly haven't thought this through or rather they have but decided that pushing a ridiculous agenda on people was more important than protecting people's livelihoods and futures. They've certainly 'broken' the mould and more besides: they've broken the company. RIP Jaguar.
yeah, and spent some real money doing it....Bud got off cheap with Dylan Mulvaney........Jag was always too expensive for me, now I wouldnt be caught dead in one...
Tampons? Bah! A good thick velour seatcover's always been good enough for me. Mmmmm, no knickers and velourrrrrrrrr... [Zapp Brannigan 'Futurama' reference.]
As radical as the left is becoming, just being plain old gay is going to end up right of center. Parents will rejoice when their child announces that they are merely gay, because there are so many options now that are so much worse
I am willing to bet if I go to a jag dealer and sit myself in their customer lounge for the day to drink their coffee and use their wifi etc. my claiming equity and stakeholder rights will not cut it. Guarantee I’ll be removed quickly. That’s how much they believe in all that crap
The biggest sick joke is that Jaguar have stopped making petrol/diesel cars and are going all electric at a time everyone else is having trouble getting anyone to buy electric cars. If I worked for Jaguar I would be looking for another job.
Thats right. It makes no sense. All brands are struggling to shift EVs. Maybe Jaguar could have kept a few petrol/diesel cars and introduced a new EV to appease the cartel (govs).
Back when I worked for someone else, I came to work, did my job and I went home and at no point did I feel the need for someone at work to support me in my private life.
I remember when I was 15 walking around the block and seeing a 1962 Jaguar E-Type roadster it was and still is the most beautiful car created. What the hell happened
@@MzuMzu-nx1em they aren’t FCKing up. They are fcking you up by closing down the abundance of choice. Soon you’ll have no choice on a vehicle bcse all the so called independent companies are going out of business. They are all controlled by the same investment company. It’s a conglomerate of monopoly wealth designed to monopolies capitalism. Western Governments worldwide 4 decades ago had a rules in place to outlaw conglomerate monopolisation as this would destroy true capitalism. It’s now totally a corporate monopoly capitalist society where they literally own everything. The government itself was taking over by the same conglomerate. Everything on planet earth is run by a central political power including the u.n of course as that’s what it was designed for
Bet their REAL workers AREN'T laughing at the thought that there'll be job losses. Cos let's be honest those at the top won't be worried with their multi-million pound pension pots and golden handshakes to fall back on 🤬
But remember he is not original in any way, and as you can tell he does´nt have the potential. Born and raised square so he comes up with square ideas.
I've seen it described as a culture of "toxic positivity" meaning you feel like you're constantly walking on eggshells because you can't criticize anyone.
if they have black rock money, they don't care. You don't have a $100 overdraft and they have a $1 billion credit line from black rock & co filled with carbon credits and government debt.
Can you imagine this commercial being the result of one of the tasks set by Lord Sugar on The Apprentice. The expressions on his face would have been priceless. He'd have said to the team responsible: "Are you all having a bloody laugh? You're all bloody fired, now get out of my boardroom."
Stateside here. Had a ride in a Jaguar E back in 1970. It was an awesome experience, totally cool in this beautiful vehicle and to top it off being in the front- left seat. Can never forget it. MGUY has called it. This is the end. For me, the worst part was when the speaker talked about using a Jaguar instead of driving it. Well, now that fellow can use it on the White Cliffs of Dover.
One of my neighbours restored an E-Type in the early 70s. When he fired it up it had the same effect on me as a Spitfire with a Merlin engine passing overhead. Goosebumps galore.
5:35 the creativity at Jaguar was born out of middle aged white guys remembering how they had to come up with ingenious solutions to insurmountable problems when our backs were to the wall during the war. Those men who built those cars (and the rest of the modern world) would vomit if they saw this...thing...talking about their marque.
The only cars we will make will be Tiny EV's that plug into your wall socket and "Only" take 17 hours to charge up, using only Solar power. We will make about 100 cars per year, because they will all be made to order, for queers.
There was a time when automakers made cars, breweries made beer and software houses made software. All those moments will be lost in time, like tears in rain.
Jaguar has acquired a new clientele, one that has neither money nor driver's license.In addition, I doubt that they even have any interest in cars, so I just wish jaguar the best of luck on the new journey.
Indian here. I'm invested in Tata Motors shares and now I am really worried. Why do these companies feel pressurized to proclaim that they are woke? As an iconic car brand, it would have made 100% sense if Jaguar talked passionately about their new EV product line-up instead of about being woke and stupid.
A colleague here in Flanders (Belgium), who is at the end of his career, decided to move to Spain permanently. He has successfully sold all his properties here, except for his electric Jaguar which he put up for sale online and for which he received no response whatsoever.
I was honestly looking to buy a Jag in the next few weeks, and the sight of that commercial put me off. I instead started looking for previously owned units that are 2-4 years old. Then my wife told me: NO, even buying a used one will eventually pull from available inventory and eventually create demand for a new vehicle. The used and new inventory pool are connected: drawing from one indirectly puts pressure on the other. She is right. I am now looking at some Alfa Romeos. I am learning to rejoyce in the thought that my abstinence puts downward pressure on the salary of that creepy slimy marketing guy. Pass the word: make sure everyone knows that Land Rover is with Jaguar, and they must be boycotted also.
After seeing this debacle you still considered handing over your money for a Jaguar car? REALLY? It took your wife to reboot you? I bet she has her hands full looking after you.
The persons in the advert don't buy Jaguars. They buy anonymous white panel vans, and sit near to children in playgrounds. "I'll give you a bag of sweets if you get into the back of my van and let me close the door".
I can't think of a better way to wipe the whole JAGUAR HISTORY from the map in one stroke of a pom pom skirt. Well done to all at the executive level. It will always be "" GO WOKE GO BROKE "" , and Jaguar will not buck the trend. See you in the dole queue.
So a Jaguar executive wants their cars to appeal to the alphabet mob ? I know an airline here in Australia that had a CEO who did the same thing and look how he trashed that brand! The new CEO keeps talking about rebuilding trust and rebuilding the brand. Why would she need to to this if the previous CEO was half-competent ? How come executives can trash companies like this and not be accountable for the damage they cause ? How on earth do people who haven't a clue get into executive positions like that ? It is criminal! Shareholders need to step up and revolt before their company goes down the toilet! And get rid of these buffoons on the board damned quick!
The ironic thing is that Jaguar is now owned by Tata the Indian company and I'm 100% confident that the top brass at Tata are extremely conservative dudes. If they want to save Jaguar they should immediately fire the whole marketing department and make a public statement/apology stating that the advertisement does not represent the company's ethos.
I doubt they are NOT on board. They've owned it long enough to know who is doing what, where and why. Noel Tata , half Irish just took over the Tata Trust that controls all the different Tata groups. He's married to Aloo Mistry, the daughter of Pallonji Mistry. PM is the largest shareholder of Tata. He's also half Irish. So, a western mindset has been there for 70-80 years. Noel is in his 60s.
A jaguar enthusiast dies and arrives at the Pearly Gates. He asked, 'Is William Lyons here? I'd love to meet him.' 'Well, we have a lot of William Lyons here. Can you give me more info.' 'Sure. He was the brains behind the most beautiful range of cars made, the Jaguars.' 'Oh, you mean Whirling William Lyons.'
If his family still have interests in the company they should sue because he sure as s#@& was not about this movement. This crap has no place in the car industry, do not use brands to convey your message.
Can you imagine a punk rocker Jaguar executive in 80s and 90s? No, because eccentricity doesn't appeal to the masses. Prestige does and DEI is eccentricity not prestige
My God! That’s just so sad, these people desperately need a reality check. It’s a blessing that they’ve changed their logo and mascot, in effect, the originals are still pure and unsullied, if the adults manage to get control of the company again they can try and reverse this course. Imagine what an uncomfortable experience going to a dealership will be.
Here we go again. A company turns its back on the customer base to glowingly support a minuscule portion of our society. This act is seen as offensive by their once-loyal supporters who then turn their back on the company. The predictable result is sales come crashing down and the company goes on life support almost immediately. Let Jaguar go. Remember the good times but never forget what they did today. Like a cheating wife, some things are unforgivable.
I couldn't agree more ! Jags should be v12 or v8 hairy chested , not a mincing brand ! That has alienated all the previous loyal customer base ! R.I.P. Jaguar !
as soon as Blackrock, Vanguard etc. have taken control of the western industries it has become a long list of self committed commercial suicide. Evidently there is a wicked plan behind it.
People don't seem to be aware of the international ESG fund (environmental, social and governance,) that offers financial incentives for ad campaigns that support this ideology. This isn't a sudden 'brain fart' by one of THE most successful Marketing Teams in the world - it's PAID FOR PROPAGANDA. Blackrock and VANGUARD are PUSHING THIS IDEOLOGY as a way to undermine Western culture by recruiting spangle-jacketed fruit-loops like that Jaguar Rep, and by REMOVING INVESTMENTS from companies that don't comply. This is a Culture War - and it's working.
Simon Unhinged !!!!!!! Love, love !!!!! Go Simon !!!! Your videos are getting better and better everyday !!!!! And your amazing thumb nail pics and facial expressions !!!!
I have been humming and hawing over purchasing a c. 2006 Jag X350 for the last year or two as I've always loved the brand. I know everything about the company, the history, used to love the old Silk Cut Jags at Le Mans as a boy etc. But now I... I don't think I can even own a used Jag. And I'm a big Inspector Morse fan!
My family had a Mark 7 Jag years ago. Willow Green, burr walnut dash, the works. These idiots are devaluing the memory of owning a Jag. Absolutely disgusting. Sad for the current employees.
I feel so sorry for all the Jaguar employees who will soon be out of a job.
They already are. They are not making cars for a year.
Perhaps the plan is to move the whole of production to India.
If i'd been working for them I would have been "out the door" the first time someone mentioned DEI.
Don't worry a lot of them are Muslims and can't wait to leave.
Agree. This is going to hit them the hardest. Jaguar clearly haven't thought this through or rather they have but decided that pushing a ridiculous agenda on people was more important than protecting people's livelihoods and futures. They've certainly 'broken' the mould and more besides: they've broken the company. RIP Jaguar.
I forsee alot of prospective customers suddenly identifying as non-buy-nary.
Very clever.
Non buyin any
LMAO...
😂😂😂thank you for the laugh , clever!
Well played. Well played indeed.
Jaguar have Budlighted themselves.
😂😂😂
Good analogy
yeah, and spent some real money doing it....Bud got off cheap with Dylan Mulvaney........Jag was always too expensive for me, now I wouldnt be caught dead in one...
Let's face it WTF drank Bud, let alone Bud Lite?
No, after watching that speech, Budlight is going to look like a victory when compared to what is going to happen to Jaguar.
Who remembers when car companies built cars rather than engaging in social engineering?
Akira Haraguchi.
Capitalism, back then.
Henry Ford social engineering
Im so old that I remember product promotion being the _only_ sales model.
Volkswagen started it in 1937
All new models will be equipped with tampon dispensers.
in 5 different paisley colours.
For the male drivers I presume.
Tampons? Bah! A good thick velour seatcover's always been good enough for me. Mmmmm, no knickers and velourrrrrrrrr...
[Zapp Brannigan 'Futurama' reference.]
@@jimh5031 What driver? All driving will be automated.
And male pregnancy assist.
Buying a jaguar car now, is equivalent of coming out of the closet
As radical as the left is becoming, just being plain old gay is going to end up right of center. Parents will rejoice when their child announces that they are merely gay, because there are so many options now that are so much worse
Oy Vey
The last thing anything DEI is, is INCLUSIVE!!!
Agreed, I'm sick to death of the whole LGHDTV+ nonsense.
Divisive, Exclusive, Intolerant…..
DEI is just a new word for anti-white racism...
@@secondchance6603 😆
I am willing to bet if I go to a jag dealer and sit myself in their customer lounge for the day to drink their coffee and use their wifi etc. my claiming equity and stakeholder rights will not cut it. Guarantee I’ll be removed quickly. That’s how much they believe in all that crap
The guys who brought us the E type etc would be turning in their graves.....Unbelievable.
Rebranding to DEI type
That spinning revving sound in the background is Sir William Lyons spinning in his grave. Note the Virgin sponsorship of all this WEF Globalist dogma.
The biggest sick joke is that Jaguar have stopped making petrol/diesel cars and are going all electric at a time everyone else is having trouble getting anyone to buy electric cars. If I worked for Jaguar I would be looking for another job.
Indeed. A double whammy.
Thats right. It makes no sense. All brands are struggling to shift EVs. Maybe Jaguar could have kept a few petrol/diesel cars and introduced a new EV to appease the cartel (govs).
Perhaps they made this ad to kill jaguar before they started making fancy golf carts.
They're probably getting the batteries from China too, so then you're buying a ticking time b-word
English can't make anything electric. It's been proven for decades!
When a senior manager puts their own personal obsessions above their company, you’re in trouble.
Back when I worked for someone else, I came to work, did my job and I went home and at no point did I feel the need for someone at work to support me in my private life.
Did you not feel the urge to tell everyone at your work place what your sexual preferences were at all???????
I wish they stayed out of my bedroom and my home, and my whole like really. "I don't belong to your community, go away you weirdos!".
Welcome to cultural narcissism.
Stop spreading hate. BAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
@@thesmallnotesduo you Hurt my fweelings now!
Jaguar just took its own life. Please join me in a moment of silence as we bid farewell to Jaguar.
Jaguar please dial 988 before doing anything you will regret.
😔Sad situation.
That guy isn't interested in Jaguar cars, he is making a "statement", he is advertising himself.
Exactly. Activists like him are doing no more than expressing their own narcissism.
@@TheNewOriginals450 Yep! Just an empty shell wit a zero message. LOL
I remember when I was 15 walking around the block and seeing a 1962 Jaguar E-Type roadster it was and still is the most beautiful car created. What the hell happened
There is something entertaining about big brands fucking up so bad .
@@MzuMzu-nx1em they aren’t FCKing up. They are fcking you up by closing down the abundance of choice. Soon you’ll have no choice on a vehicle bcse all the so called independent companies are going out of business. They are all controlled by the same investment company. It’s a conglomerate of monopoly wealth designed to monopolies capitalism. Western Governments worldwide 4 decades ago had a rules in place to outlaw conglomerate monopolisation as this would destroy true capitalism. It’s now totally a corporate monopoly capitalist society where they literally own everything. The government itself was taking over by the same conglomerate. Everything on planet earth is run by a central political power including the u.n of course as that’s what it was designed for
That really Hertz.
Bet their REAL workers AREN'T laughing at the thought that there'll be job losses.
Cos let's be honest those at the top won't be worried with their multi-million pound pension pots and golden handshakes to fall back on 🤬
блек рок ищет новые пути бесовской пропаганды !
@noniousxltruffles7454 it's a weird word . A lot of gats are millionares , for these people buy 12 cars similar is a jocke. You never know
Did he say we all have the potential to be unique and original, we already are. We are not clones, we are each a unique person.
But remember he is not original in any way, and as you can tell he does´nt have the potential. Born and raised square so he comes up with square ideas.
"We are all individual"
Follow the shoe!
The irony , when everyone in the commercial was clones
@@cardboardboxification Transformed ;)
I can't think of a more toxic workplace than one full of DEI.
Indeed. It would appear to be the DEAth of any business.
Division, Exclusion and Indoctrination.
I've seen it described as a culture of "toxic positivity" meaning you feel like you're constantly walking on eggshells because you can't criticize anyone.
I retired a year early because the bank went hard woke during 2020.
I can't imagine such a place being strong on the rational and technical skills you need to build good cars.
Perhaps Jaguar got outsmarted by an advertising executive from Just Stop Oil/Just Stop Car Sales
That guy with the verbal diarrhea makes me puke.
Who is that, ????
@@bruceburns1672 Head of brand strategy at Jaguar. A gay person of Italian origin.
Karmala Word Salad.
@@bruceburns1672 just some cokesucker
You beat me to it, it makes my skin crawl...
If Jaguar wants to go out of business, they are free to do so. When you market your product to the three percent of society, they will fail.
There's a huge difference between people laughing WITH you and people laughing AT you.
if they have black rock money, they don't care. You don't have a $100 overdraft and they have a $1 billion credit line from black rock & co filled with carbon credits and government debt.
Wokies wouldn't know the difference
“I’m, too sexy for my shirt!” Haven’t seen a net shirt since Right Said Fred.
...... and Rab C Nesbit .
15 DEI groups in 1 company, let that sink in, all they probably do is arguing all day.
I believe they had a crying room
But they got in a new supply of lube in and called it the F type room , ( you’ll get it )
And they went home at the end of each day thinking they had done a good days work and earned their pay.
Hope Trump out laws DEI, I don't remember voting for this.
@@RemusKingOfRome there is a leak from medias that confirmed a mandate from him to "eliminate" dei. But just from the gov.
@@RemusKingOfRome Companies can do whatever they want, if they want to bankrupt themselves through this, let them.
Can you imagine this commercial being the result of one of the tasks set by Lord Sugar on The Apprentice. The expressions on his face would have been priceless. He'd have said to the team responsible: "Are you all having a bloody laugh? You're all bloody fired, now get out of my boardroom."
I doubt it very much. This company is clearly on the way out. This to me seems to be like a suicide note!
I'm hoping you are Right on that.
More like the psychotic ramblings from an asylum patient.
I'm genuinely surprised this comment wasn't censored for the s word.
@@Noah_E I agree.
@ my granddaughter committed suicide!
Why on earth did jaguar allow someone like this into an executive role with the ability (and desire) to destroy the brand?
I wouldn't even buy a used jaguar after this.
You could end up with a blown tranny
I was always too poor to anyway.
I wouldn't take one, new or old, for free. F them.
I hear they are doing away with seats they will be replaced with dildos 👀
May not be factual 🤣 but prove me wrong jaguar
@klimatbluffen -
Jarguar are anyway not that reliable ... better old Japanese cars
Stateside here. Had a ride in a Jaguar E back in 1970. It was an awesome experience, totally cool in this beautiful vehicle and to top it off being in the front- left seat. Can never forget it.
MGUY has called it. This is the end. For me, the worst part was when the speaker talked about using a Jaguar instead of driving it. Well, now that fellow can use it on the White Cliffs of Dover.
One of my neighbours restored an E-Type in the early 70s. When he fired it up it had the same effect on me as a Spitfire with a Merlin engine passing overhead. Goosebumps galore.
Trump said it years ago: "Everything woke turns to shit."
Well, it sounds like Jaguar has achieved that.
They want that high ESG score-what contributes to companies going woke🙄
Boycott those companies until it hurts!
Everything woke likes to f*ck the shit.
Trump is a very smart man.
Really youre going to give the credit for "go woke go broke" to Trump, was he the first was he ? didnt you know this until he told you ? 🤣
5:35 the creativity at Jaguar was born out of middle aged white guys remembering how they had to come up with ingenious solutions to insurmountable problems when our backs were to the wall during the war. Those men who built those cars (and the rest of the modern world) would vomit if they saw this...thing...talking about their marque.
"we've announced major initiatives, like going out of business... We are working hard to put all our employees on the unemployment line..."
The only cars we will make will be Tiny EV's that plug into your wall socket and "Only" take 17 hours to charge up, using only Solar power. We will make about 100 cars per year, because they will all be made to order, for queers.
Profits are evil and so last century!
There was a time when automakers made cars, breweries made beer and software houses made software. All those moments will be lost in time, like tears in rain.
Jaguar has acquired a new clientele, one that has neither money nor driver's license.In addition, I doubt that they even have any interest in cars, so I just wish jaguar the best of luck on the new journey.
LOL I can see them now, in their rainbow overalls giving the JAAAAG a service. SIC.
100%
no money, no job and destane to capitalism in general... ideal clientele for Jaguar brand :D
Uber riders.
@@ytfeelslikenorthkorea destane??
Indian here. I'm invested in Tata Motors shares and now I am really worried. Why do these companies feel pressurized to proclaim that they are woke? As an iconic car brand, it would have made 100% sense if Jaguar talked passionately about their new EV product line-up instead of about being woke and stupid.
Do you think Tata India approved this?
Going EV IS woke !
@@lifehalflived5985 you can start selling the actions while they still worth smth.
What is woke?
Blackrock. Blame Blackrock and the WEF for this trash.
RIP Jaguar.
Reckon that Jaguar was in financial difficulty and went, cap in hand, to BlackRock for a loan.
That jaguar executive's authentic self is "Hello Kitty" 😂.
That is brilliant, I will quote you. 🙂
A colleague here in Flanders (Belgium), who is at the end of his career, decided to move to Spain permanently.
He has successfully sold all his properties here, except for his electric Jaguar which he put up for sale online and for which he received no response whatsoever.
I think that says it all. 😂 It's bad enough buying a new one, but a second hand one is an even bigger no no.
The flaming jag exec. never said one thing about making cool, awesome cars…..just DEI garbage. Jaguar is dead.
He's about to learn some very hard economic lessons.
I agree. The rainbow flag flutters at half mast right now outside its HQ.
Individuality maybe your superpower, but dissenting voices are your Kryptonite
Next year: Why have new Jaguar sales dropped by 98%?
They will blame it on paternalistic testosterone fueled bigotry.
Because they've closed down the production line.
Sales? They have to build products to sell products.
@@guyforlogosEach car was losing money.
I'm shocked! That speech by their Brand Director, I mean WTF! Great show BTW, subscribed.
I bet that guy on stage talking has NO idea what an E type or D type is.
Only hepatitis type A
@@pistonburner6448😂
A sex aid?
@@pistonburner6448lol
@@pistonburner6448 Don't forget B and C.
I was honestly looking to buy a Jag in the next few weeks, and the sight of that commercial put me off. I instead started looking for previously owned units that are 2-4 years old. Then my wife told me: NO, even buying a used one will eventually pull from available inventory and eventually create demand for a new vehicle. The used and new inventory pool are connected: drawing from one indirectly puts pressure on the other. She is right. I am now looking at some Alfa Romeos. I am learning to rejoyce in the thought that my abstinence puts downward pressure on the salary of that creepy slimy marketing guy. Pass the word: make sure everyone knows that Land Rover is with Jaguar, and they must be boycotted also.
After seeing this debacle you still considered handing over your money for a Jaguar car? REALLY?
It took your wife to reboot you? I bet she has her hands full looking after you.
I'll protect my luggage around Jaguar owners.
😅
And stand with your back to the wall!
Well played! 😂
The persons in the advert don't buy Jaguars.
They buy anonymous white panel vans, and sit near to children in playgrounds.
"I'll give you a bag of sweets if you get into the back of my van and let me close the door".
@@FredScuttle456 yeah,it is THAT creepy
Tata Motors needs to clean house at Jag immediately before they totally bleed out.
I can't think of a better way to wipe the whole JAGUAR HISTORY from the map in one stroke of a pom pom skirt. Well done to all at the executive level. It will always be "" GO WOKE GO BROKE "" , and Jaguar will not buck the trend. See you in the dole queue.
Jaguar may survive this fiasco if they immediately sack their head of advertising. Jaguar driver for 33 years with collection.
I feel bad for the Jaguar employee’s that company is going bust.
So a Jaguar executive wants their cars to appeal to the alphabet mob ?
I know an airline here in Australia that had a CEO who did the same thing and look how he trashed that brand! The new CEO keeps talking about rebuilding trust and rebuilding the brand. Why would she need to to this if the previous CEO was half-competent ? How come executives can trash companies like this and not be accountable for the damage they cause ?
How on earth do people who haven't a clue get into executive positions like that ? It is criminal! Shareholders need to step up and revolt before their company goes down the toilet! And get rid of these buffoons on the board damned quick!
Jaguar's new keyfob will be 10 inches long and black. No key holder tray, because you know where you're meant to shove the key...
Once you go black you never go back 😮
😂😂😂😂😂
Sounds like a PITA
It probably will have a vibration function to make up for the lack of good vibes from the engine. 😂
Should rename the brand - Faguar
They went full Zoolander, but without even slightly realizing that Zoolander was satire and mockery...
Not one thing in the speech about cars or engineering ……just social engineering
Jaguar need to get back however much money they paid the ad agency, plus damages!
The decision to stop making diesel and petrol cars was the end advert was irrelevant
not a single person who likes that ad will ever buy a jaguar and not a single person who drives or wants to drive a jaguar car will like that ad.
That diaphanous shirt on the executive tells me all I need to know
The ironic thing is that Jaguar is now owned by Tata the Indian company and I'm 100% confident that the top brass at Tata are extremely conservative dudes. If they want to save Jaguar they should immediately fire the whole marketing department and make a public statement/apology stating that the advertisement does not represent the company's ethos.
I doubt they are NOT on board. They've owned it long enough to know who is doing what, where and why. Noel Tata , half Irish just took over the Tata Trust that controls all the different Tata groups. He's married to Aloo Mistry, the daughter of Pallonji Mistry. PM is the largest shareholder of Tata. He's also half Irish.
So, a western mindset has been there for 70-80 years. Noel is in his 60s.
They'd kick me out in seconds if I brought my true self to work. I will never DEI!
To my Boss . Ask ME to be my true self . I dare you ..
Anyone who drives a Jaguar car is now tainted. You will not be able to drive that car without being mocked.
That Jaguar Exec sounds like he bats for the other side.
Or is the catcher 😳
He's a gargler
Does he spit or swallow!
The brainless side?
@@Polecat54941 BMW?
I wonder how many people cancelled their order after seeing the advert.
Sir William Lyons must be spinning in his grave, Tata Jaguar!
A jaguar enthusiast dies and arrives at the Pearly Gates. He asked, 'Is William Lyons here? I'd love to meet him.'
'Well, we have a lot of William Lyons here. Can you give me more info.'
'Sure. He was the brains behind the most beautiful range of cars made, the Jaguars.'
'Oh, you mean Whirling William Lyons.'
If his family still have interests in the company they should sue because he sure as s#@& was not about this movement. This crap has no place in the car industry, do not use brands to convey your message.
Isn't jaguar part owned by Tata of India?
@@YouilAushana Tata owns the majority of Jaguar.
Can you imagine a punk rocker Jaguar executive in 80s and 90s? No, because eccentricity doesn't appeal to the masses. Prestige does and DEI is eccentricity not prestige
A Bud-lite moment.
My God! That’s just so sad, these people desperately need a reality check. It’s a blessing that they’ve changed their logo and mascot, in effect, the originals are still pure and unsullied, if the adults manage to get control of the company again they can try and reverse this course. Imagine what an uncomfortable experience going to a dealership will be.
Inclusive eh…..inclusive of everything but wholesome family values…👍👍👍
My image of a Jaguar worker is a middle aged man in a brown work coat on the tools in a large shed, producing a classy product.
Here we go again. A company turns its back on the customer base to glowingly support a minuscule portion of our society. This act is seen as offensive by their once-loyal supporters who then turn their back on the company. The predictable result is sales come crashing down and the company goes on life support almost immediately. Let Jaguar go. Remember the good times but never forget what they did today. Like a cheating wife, some things are unforgivable.
I’m gay and this is embarrassing.
Jaguar is going bankrupt.
No gasoline, no batteries; Jaguar will now be powered by rainbows.
...and brain farts.
as mad aa it seems that will happen as man learns to use the different spectrums of light
And vibrating unicorns
And like rainbows there is no pot of gold to be found.
😂😂 you actually first need to have a car, even if it’s driven by rainbow dust or even pulled by unicorns.
Can't wait for the Land Rover ad...
You'd be forgiven for thinking that the advert was made by BMW, Mercedes, or one of their other competitors.
Now that would have been a genius prank! 🤣
5:37 clearly unburdened by what has been too 😂
Someones in for a rude financial lesson
Thankfully it won't be any of us
Feels a little like the grossness of the Olympic ceremonies... insanity trying to override sanity.
Jaguar used to exude good taste. This exudes the opposite.
💩
Now it excludes good taste.
Jaguar: "You'll love our new transmission."
It’s an automatic, but identifies as a manual
Emphasis on "TRANS"
@@mxfool1508Trans mission
Transition to failure. 😂
4 on the floor and fats all round.
I couldn't agree more ! Jags should be v12 or v8 hairy chested , not a mincing brand ! That has alienated all the previous loyal customer base ! R.I.P. Jaguar !
so inclusive, they forgot the core part of their business.... their cars
Jaguars credibility has just gone poof
The director can’t even wear a shirt! Distasteful and as always sexualising everything. Jaguar lacks any form of professionalism.
Bye, bye Jaguar
Do you think he was trying to let us know that’s he’s homosexual?
@ Do you think you are asking a very stupid question bot?
They left out the colour green. How remiss of them.😂
Well he says it all. Jaguar are definitely gone.
if i hadn't watched the commercial i'd be shocked in disbelief when one of the Jaag representatives showed up in that outfit
Well this is where Jaguar dies. With Thunderous BOOOS!!!!!
You can’t set a benchmark in an industry if you are no longer part of that industry 😂 RIP Jaguar !
How did that guy, get that job at Jaguar and convince everyone that this was a good move for a car company.
as soon as Blackrock, Vanguard etc. have taken control of the western industries it has become a long list of self committed commercial suicide. Evidently there is a wicked plan behind it.
People don't seem to be aware of the international ESG fund (environmental, social and governance,) that offers financial incentives for ad campaigns that support this ideology. This isn't a sudden 'brain fart' by one of THE most successful Marketing Teams in the world - it's PAID FOR PROPAGANDA. Blackrock and VANGUARD are PUSHING THIS IDEOLOGY as a way to undermine Western culture by recruiting spangle-jacketed fruit-loops like that Jaguar Rep, and by REMOVING INVESTMENTS from companies that don't comply. This is a Culture War - and it's working.
It's the corporate LBGTP + black card .if you don't accept you are marginalised..
Simon Unhinged !!!!!!! Love, love !!!!! Go Simon !!!! Your videos are getting better and better everyday !!!!! And your amazing thumb nail pics and facial expressions !!!!
Fancy being a bloke who has worked for Jaguar all his working life!
Could be a forman nearing retirement who started at Jaguar when they were still making the E-type - kin-el what a decline and so quick.
I did nearly forty years there, glad I'm not there now.
Can we thank the stars that, unlike in Paris, no children were on display.
I have been humming and hawing over purchasing a c. 2006 Jag X350 for the last year or two as I've always loved the brand. I know everything about the company, the history, used to love the old Silk Cut Jags at Le Mans as a boy etc. But now I... I don't think I can even own a used Jag. And I'm a big Inspector Morse fan!
Jaguar watches bud advert…
Jaguar: hold my beer.
Their advert was for their woke staff, it spits in the face of their history and core customers.
Jaguar had better put it's plans in reverse pretty darn quick otherwise it's all over, Jaguar is finished.
I'm sorry, By this speech, it has already Happened.
Oh, there will be a brief surge when all the planet saving alphabet people buy one. But then the orders will stop. 🛑
Even if they did, the damage is done...no turning bnack now.
jaGuar takes the 'assisted dying' route. RIP.
My family had a Mark 7 Jag years ago. Willow Green, burr walnut dash, the works. These idiots are devaluing the memory of owning a Jag. Absolutely disgusting. Sad for the current employees.
I saw this elsewhere, too good not to share. The strap line for Jaguar used to be 'Grace, Space and Pace'. It's now 'Woke, Broke and up in Smoke'.
To which one could add: 'Stroke, Poke, Joke.'
So jaguar is going to be the new pufftar mobile!!!
SHAGUAR Baby...
To channel Monty Python ... "Rule #1 - No Pooftahs"
😀😀😀😀
Oh my I just thew up abit in my mouth. My word Jaguar is sinking fast.