I feel it’s smart on their end. Idk one person who has ever bought a jaguar. If they get .0005 percent of the woke people to buy they will increase their sales by 1,000 percent
that's exactly what I have been arguing. Most companies in the US that have tried to go woke have already gone broke. DEI divisions are getting shit canned now all over the place. You could argue the biggest get woke go broke was displayed in the election. Maybe because Jaguar is owned by Tata over in India they don't get it. Their board is heavily DEI and PRIDE and have pushed Jaguar into this ridiculous bullshit when woke is over. We are done with the cosplay bullshit, we are done with the weak men in women's sports, and we are done with DEI hiring. At this point, as some who has owned 5 Jaguars, and currently has 2 (XJL and XKR-S), all these clowns have done is piss off loyal customers like me.
What happened to Jaguar is the same thing that happened to Harley, Bud Light and countless other companies; marketing departments full of woke idiots that don’t care about revenue.
@@randomcomputer7248 I see what you're saying, but how do they convince the CEOs to go along with it? I can't help but wonder if there's something more nefarious - intentionally tanking the share price, buying tons when it low, knowing it will eventually go back up. Nothing they are doing makes sense to me.
I majored in Marketing at a conservative university back in the late 80's. I dropped two classes because of this non sense. Can't imagine what it would be like today.
@@derekbiggerstaff I can afford 100 of them buddy. I have Mercedes S class, 2 BMWs and a Tesla S. What do you have. Stop personal comments and comment on Subject.
When a business ends up calling its main potential customer demographic they are bigots, racist and homophobic then they have obviously overstepping what they are meant to do. If you sell coffee, insurance, cars or white goods or anything, just stick to that and keep selling. No brand should be isolating, alienating or upsetting its customers.
Nothing screams "Copy Nothing" quite like heroine-chic teletubbies in a Zoolander-era Will Ferrell supervillian nightmare, selling a 6-figure product that old rich conservatives gave up on, years ago, to liberals who can't afford to move out of their parents' house.
No, but they can demand people be fired. Unless, there is true corruption, then they can sue. Which given all of the other crazy shit going I wouldn't be surprised if there wasn't plenty of that happening at the top too, starting with the CEO. An independent Audit is more than justified. 99% of people in the world do not know how to properly "launder" money as to not get caught when stealing it. They just "think" they do when nobody notices, or cares. I'm accountant, and companies with this heavy DEI influence I can safely say their CEO's are not above reproach, and are stealing plenty moving funds into offshore bank accounts. That's all they think they have to do. And does nothing to hide "the stealing" part. Thinking what they have stolen will be overlooked in "the losses" of the company. I guarantee you Iger at Disney has stolen millions. People like that, it's in their nature to be thieves. I'm correct 99.5% of the time in accounting (being hired to find "missing" funds for companies, and doing so. After a year a utility company couldn't find $5 Million they had lost. They brought me in as a consultant I told them 3 months to find the money. It took me only 2 months. And I was honest enough to say so, when I could have dragged it out for another month. No inappropriate actions either, just weaknesses in their computer system and training. Everyone should take the oath that doctor's do regardless of Profession: "First, Do no Harm". Because, we're all in this together.)
In the 1975 I had an organic chemistry professor who made a point of telling everyone he had bought a Jag in England and had it shipped home to America. I saw it on campus sometimes. It was dark green and guite impressive. He was SO peoud of it.
Mercedes isn't British either & whether I have or had the money, I wouldn't buy neither... lol More into true 🇬🇧 classic bikes & motor vehicles, than todays computer/electric run vehicles.
They literally have no cars to sell. That’s how ridiculous their marketing teams are. No cars to sell. No cars to show. It’s the definition of ABSURD!!!
I am going to start a marketing agency and all I will do is tell everyone "make things badass." You make fancy cars, so make badass fancy cars and badass commercials
And gay people would be picketing your agency every day, while every day you are at the bank with a solid clientele. lol Remember, Lesbians like all the same things straight guys do. lol
I used to chauffer my boss in his Jag in the 1970's. It was luxurious, it ran smooth...when it was running. Much of the time it was off the road being repaired, and the cost for parts was very expensive.
True on both counts. Cuppa is also used and enjoyed in Ireland. It often more directly refers to the social experience of chatting with family or friends over a cup of tea (or coffee) as in: "Will you stay for a cuppa?" or "She dropped around for a cuppa." or "I heard their news when they came by for a cuppa" Also: New Jag is not my cuppa. Not for me. Not my cup of tea. Bizarrely non-commercial commercial, perhaps? Finally, might I further suggest that watching the old-school UK mysteries will remain infinitely more satisfying than looking on in stunned disbelief at the weird new mysteries leaking out from the UK? Have a very good day, ma'am (Indeed, could it get any worse?) 😉
The last Jag advert I saw years ago was proper James Bond. A bunch of British villain actors looking totally suave and all driving Jaguars. It was memorable and very on brand.
This was just awful. I had the displeasure of being at a dinner with (at the time, as they change so often) this head of marketing, and the amount of verbal diarrhea that was coming out, I new this was coming.
@enkisdaughter4795 they were an iconic British brand, that was founded in this country, not disputing who owns them now. Most companies have moved to Asia to get cheaper labour. Hence there are many brands I wouldn't buy, because of the disgusting treatment of workers.
The f'd up thing is,i have loved jaguars since I was 5.im now 40.this hurts me to see. Jaguar is struggling as is to move units.the EV nonsense and this woke shit is f'n everything up🤦
@ this was many yrs ago Jaguar was once the most beautiful car ever designed now its typical looking nothing unique nothing different it looks like everything else on the roads
@@stephaniemoore9122 I thought you have cited a specific model. Nothing going on with Jaguar today changes how their old classics look. This is the only point I am making
Bro relax its just a marketing tactics. Jaguar went broke once. You cant boycott them who already went bankruptcy. They are fooling us. Do you think any car company would do this kind of nonsense. Wait until dec 2
"1984" Apple Commercial was directed by Ridley Scott and is one of the best. As for Jaguar, they had a great commercial - "Good to be bad" featuring Mark Strong, Tom Hiddleston and Sir Ben Kingsley. This abomination is not Jaguar.
The Jaguar XJ220 was the first production car to hit 220 mph, you don't get much more supercar than that, the styling of that car still looks modern today. If they wanted to rebrand, they should have looked backwards for inspiration, not forward into oblivion
I don't get either...too much talk for a simple marketing when we have seen worst commercial i see nothing woke or wrong about that. It sound more like a sabotage. And the other thing these guys brought up this topic just because Elon commented. These guys are now sounding puppets. Let jaguar commercial alone
It was, but it probably resonated with anybody tired of dealing with Big Blue in the 80's. The imagery in the commercial is exaggerated to make the point, but they really were pretty regimented back then. As someone who interfaced with them back then in both the public and private sectors, I'll just say there were good and bad things that came with that.
Bro can you IMAGINE if Aston Martin did some crap like this?!?!?!? I bet Tristan and Andrew would do an emergency meeting where they light those Aston's on fire. I remember when I was a kid, my Grandpa Elmo had a Jaguar. I was so impressed and amazed when the wheel retracted and extended by itself. If my Grandpa was alive right now to see this crap he'd probably have sold his Jaguar.
You may not understand however, They, along with major American brands are forced to do this by their board of directors. Yes, It's stupid but this evil doers thinks they are convincing you of the promise of EVIL.
You guys don't know what happened? A single company was making new commercials for Balenciaga and Jaguar and somehow they mixed their tapes. When it was time to air the products, they just said, you know what screw it.
My Jaguar was the worst car I have ever owned. Always in the shop. Eventually even my mechanic couldn't tell me why it wasn't operating properly. Sold it immediately for a Subaru. Never looked back.
You'd swear that Jaguar was starting up a perfume compnay by viewing that ad, definitely not a vehicle! These people making decisions at Jaguar completely lost the target with this one, perhaps those people should go work in the paint dept.
I am boycotting both Budweiser and Jaguar. As a Floridian I am free to do so since they are an American and British company. Thankfully neither of those companies are from a certain country DeSantis might punish me for boycotting.
It'll be worse than Bud Light because Bud Light is a cheap beer. Jaguar is a luxury car brand, that isn't a very good one at that post 2005. They have one good recent model in the F type which starts at 70k plus. For that same money you're competing against Audi, Lexus, BMW and Mercedes and lower end Porsches which all have bigger names. Choosing not to spend 70k is even easier than choosing not to spend 10 bucks.
I had an a 1987 Jaguar XJS V12 , red with tan leather interior, beautiful. Electrical problems every other month. Drive for 6 months in the shop 6 months. A cool paper weight😂😂😂😂😂😂😂😂😂😂😂😂😂
"We assume that 10 to 15 percent of our current Jaguar customers will follow us, so relatively few," managing director Rawdon Glover said in an interview with Motor1 in July. REALLY? He just says, we are going to lose 85-90% of our customer base, but it's gonna be good! Unreal.
We are at the end of woke era. Jaguar couldn’t have picked a worse time to shift their brand🤣
I feel it’s smart on their end. Idk one person who has ever bought a jaguar. If they get .0005 percent of the woke people to buy they will increase their sales by 1,000 percent
@@BondsIsKing that woke folks dont make much money....
Moast dont work.
that's exactly what I have been arguing. Most companies in the US that have tried to go woke have already gone broke. DEI divisions are getting shit canned now all over the place. You could argue the biggest get woke go broke was displayed in the election. Maybe because Jaguar is owned by Tata over in India they don't get it. Their board is heavily DEI and PRIDE and have pushed Jaguar into this ridiculous bullshit when woke is over. We are done with the cosplay bullshit, we are done with the weak men in women's sports, and we are done with DEI hiring. At this point, as some who has owned 5 Jaguars, and currently has 2 (XJL and XKR-S), all these clowns have done is piss off loyal customers like me.
The branding was fine it's the narrative that's the problem smh
Once President Trump slaps tariffs on them, that’ll be the end.
Jaguar's motto used to be "Grace, Space and Pace." Now it's more like "Woke, Broke and Up in Smoke."
😂😂😂
You win. 😂😂😂
How did they go from James Bond to James in bondage?
Bond never drove a jag..it was an Aston Martin.
@@mr.d.6529incorrect
Nice
Austin Powers drives a Jag, not James Bond
😂😂😂😂😂😂😂😂❤❤❤😂😂😂😂
Sold my Jag yesterday. Won’t be buying another one
Who's the snowflake now? One little as got you throwing a hissy fit ...with your imaginary Jag might I add
Yawn... What model did you have?
What was the chassis number?
@@cgf72will you be buying a wokemobile, lol
@cgf72 are you trying to buy his car😂
I respect you for that😊
Jaguar: "Copy nothing"
*proceeds to copy the latest trend 😂😂😂😂😂😂😂😂😂😂
They're a whole decade behind. They missed the whole train
@@artemis8396 Visually how’s that new? Fashion house Valentino has been depicting black models in fluorescent frothy - styled evening gowns for years!
1980's trend !
This is actually on brand for them if you consider they are always 5 years behind the competition.
Now that is actually SO true!!
Imagine a man buying a Jaguar after that commercial.
Man ? What's that ?
@@mrmr1964😮😂😊😂
@@mrmr1964 hard for some to define these days lol
hahaha....certainly not me
Pretty sure they do butt stuff.
6:15 Jaguar used to be known for leaking oil? Now they'll be known for leaking trans-fluid.
😂
Brilliant!
Best comment here thanks for the belly laugh friend
You deserve to be worshipped just for that comment
😅😂
Those who refuse to learn from the past mistakes of others are doomed by repeating them
Theres almost zero sexuality in the actual ad but noooooo. Y'all just wanna hate for no reason
@@teemoammo
So, basically, if you were going to buy a Jag soon, but were undecided would this ad would help to sway you in that direction?
Gen z in so many words
@@teemoammo
No reason??? No reason????? Wtf 🤬. We’re sick of woke 💩 shoved in our faces.
What happened to Jaguar is the same thing that happened to Harley, Bud Light and countless other companies; marketing departments full of woke idiots that don’t care about revenue.
yep, fresh out of the education system, no doubt celebrated the making of this obomnation with soy lattes all round.
Bad business case, selling to less than 5% of the population.
@@randomcomputer7248 I see what you're saying, but how do they convince the CEOs to go along with it? I can't help but wonder if there's something more nefarious - intentionally tanking the share price, buying tons when it low, knowing it will eventually go back up. Nothing they are doing makes sense to me.
And, somehow, these activists in marketing departments don't get fired LOL.
Who hires these woke leftists btw?
I majored in Marketing at a conservative university back in the late 80's. I dropped two classes because of this non sense. Can't imagine what it would be like today.
Boycott Jaguar. We want cars not propaganda of sexual preferences and wokism.
I try not to buy anything nowadays. Just about EVERY SINGLE COMPANY has comparable ads filled with the fraction of the population.
Its women and gay men who were buying jags.
You couldn't afford one anyway.
@@derekbiggerstaff I can afford 100 of them buddy. I have Mercedes S class, 2 BMWs and a Tesla S. What do you have. Stop personal comments and comment on Subject.
Its a dead brand. They said they are taking a year off from making vehicles.
As a 2x jag owner, I feel completely betrayed, blindsided, and stabbed in the back. This is unforgivable.
You're part of that community now.
Are you a snowflake? Your feelings sound hurt
Time to transition 😂
Are you gay or trans? 😂😂😂
@@teemoammo😂😂😂😂😂😂
New Jag gonna be powder blue with light pink interior and rainbow brake lights that blows bubbles when you hit 70 mph😂😂😂
@@farenheitrfmg8354 👊🤣👊
Lol
Damn yo. I literally lol'd at this comment. 😂 I think you need a job with the jaguar marketing department. Hahaha
@@farenheitrfmg8354 They stole the rainbow & Mr Snuffleupagus, but we're taking them back, they can have Jag. lol Nobody got time for that.
😂😂😂😂
When a business ends up calling its main potential customer demographic they are bigots, racist and homophobic then they have obviously overstepping what they are meant to do. If you sell coffee, insurance, cars or white goods or anything, just stick to that and keep selling. No brand should be isolating, alienating or upsetting its customers.
If Jaguars behave anything like their new advertisement, you won't be able to stop them from turning left
Good😂one!
Brilliant
Nice 👌
😂
😂
I assumed all marketing companies would have learned a lesson or at least taken notes from Bud Light. Silly me 😬
Silly goose, they only learn in their 3rd attempt
@ 🫣Point taken 😬❤️
The guy behind the Jaguar campaign was a former VP with BudLight Dylan ad fiasco.
that explains everything....Jaguar will follow Budlight. ashes
Now I know what happened
A brand hatchet man, to dissolve a company of their assets.
No. That was a woman by the name of Alissa Heinerscheid
Explains everything 😮
It was made by their in-house marketing. Their sales dropped from 180, 000 cars in 2018 to only 65, 000 in 2023.
Seems like a panic reaction.
Nothing screams "Copy Nothing" quite like heroine-chic teletubbies in a Zoolander-era Will Ferrell supervillian nightmare, selling a 6-figure product that old rich conservatives gave up on, years ago, to liberals who can't afford to move out of their parents' house.
All the while not having one single new car to sell!!!!!!!!!
Can the shareholders sue ?
No, but they can demand people be fired. Unless, there is true corruption, then they can sue. Which given all of the other crazy shit going I wouldn't be surprised if there wasn't plenty of that happening at the top too, starting with the CEO. An independent Audit is more than justified. 99% of people in the world do not know how to properly "launder" money as to not get caught when stealing it. They just "think" they do when nobody notices, or cares. I'm accountant, and companies with this heavy DEI influence I can safely say their CEO's are not above reproach, and are stealing plenty moving funds into offshore bank accounts. That's all they think they have to do. And does nothing to hide "the stealing" part. Thinking what they have stolen will be overlooked in "the losses" of the company. I guarantee you Iger at Disney has stolen millions. People like that, it's in their nature to be thieves. I'm correct 99.5% of the time in accounting (being hired to find "missing" funds for companies, and doing so. After a year a utility company couldn't find $5 Million they had lost. They brought me in as a consultant I told them 3 months to find the money. It took me only 2 months. And I was honest enough to say so, when I could have dragged it out for another month. No inappropriate actions either, just weaknesses in their computer system and training. Everyone should take the oath that doctor's do regardless of Profession: "First, Do no Harm". Because, we're all in this together.)
My father-in- law had a V12 Jaguar, and he spent more time in tow trucks than he did driving it. But it did look and sound good.
In the 1975 I had an organic chemistry professor who made a point of telling everyone he had bought a Jag in England and had it shipped home to America. I saw it on campus sometimes. It was dark green and guite impressive. He was SO peoud of it.
It takes most people years of alot of hard work to finally purchase a new Jag. And when you earn it, you should be proud of it.
*Jaguar's dark green is named British Racing Green or BRG. Having won at LeMans, they earned the right to adopt the colour.*
Jaguar shouldn't have to advertise. It proves it's in decline. No sign of an evolved iconic 🇬🇧 car. Go woke, go broke.
The poor man's mercedes.
It was just a one hit wonder
Agreed. Jaguar has been consistently uneventful in the car market for a good while now. Sad to see what has happened to them.
is not it an Indian car. I do not see anything Brithsh in Jaguar.
Mercedes isn't British either & whether I have or had the money, I wouldn't buy neither... lol More into true 🇬🇧 classic bikes & motor vehicles, than todays computer/electric run vehicles.
It’s marketing department went woke obviously!😂😂😂
I don’t know why companies don’t just be neutral and go back to just being normal
A
Because all coprstions follow the agenda ..
Due to ESG scoring system / social initiative. Introduced by UN and supported by WEF. 💀
The woke mind virus is real.
They literally have no cars to sell. That’s how ridiculous their marketing teams are. No cars to sell. No cars to show. It’s the definition of ABSURD!!!
I am going to start a marketing agency and all I will do is tell everyone "make things badass." You make fancy cars, so make badass fancy cars and badass commercials
And gay people would be picketing your agency every day, while every day you are at the bank with a solid clientele. lol Remember, Lesbians like all the same things straight guys do. lol
The fact that they managed to fit their entire new customer base into an elevator is pretty impressive.
2000% tariff 💯🇺🇲
Gay tax 😂
😅
Lolol
@@CeeDEE-l8bthat’s a Jag-rawr
@@CeeDEE-l8b that’s a dr(J)ag-rawr
I used to chauffer my boss in his Jag in the 1970's. It was luxurious, it ran smooth...when it was running. Much of the time it was off the road being repaired, and the cost for parts was very expensive.
I learned "cuppa" means cup of tea from watching UK mysteries. What a bizarre commercial.
True on both counts. Cuppa is also used and enjoyed in Ireland. It often more directly refers to the social experience of chatting with family or friends over a cup of tea (or coffee) as in:
"Will you stay for a cuppa?" or "She dropped around for a cuppa." or "I heard their news when they came by for a cuppa"
Also: New Jag is not my cuppa. Not for me. Not my cup of tea. Bizarrely non-commercial commercial, perhaps?
Finally, might I further suggest that watching the old-school UK mysteries will remain infinitely more satisfying than looking on in stunned disbelief at the weird new mysteries leaking out from the UK?
Have a very good day, ma'am (Indeed, could it get any worse?) 😉
Ridiculous ad, I thought it was an ad for the Teletubbies clothing line 🤣
I thought it was "Reruns" of the French Olympics. Whatever happened to gay people having "good" fashion sense? Or a brain?
Who else loathes Obama, Kamala Harris, Walz, Biden, Jack Smith, Mayorkas, Schumer, Newsom, Schiff, Hochul, Willis, Fauci, Pelosi, Cheney, Hillary, AOC, Woke Hollywood, CNN, ABC, CBS, MSDNC, Facebook, google and RUclips censorship-‘
✋🙏
You forgot Facebook and instagram also. Fuckerberg is just as guilty of the 2020 election as anyone
🤚
ME too!
Ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding
"When it comes to corporate marketing, nobody is as dumb as all of us."
That is going in my collection of great quotes.
This is Jaguars way of going bankrupt without going bankrupt😂😂😂
🤣😂😆😁
1:23 "Cuppa" is a colloquial English term normally for drinking a cup of tea😉
I like mine with bourbon.
I am canceling all my Jaguar orders right away 😂😂😂
I had so many too 🤪
a Jaguar driver is an individual that likes spending time in the wating room of an automobile repair shop.....
*Ha!, ha! So true.*
If you’ve ever watched a Jaguar ad before. It looks more like a James Bond ad. Then THIS???!!!! BUD LIGHT BUD LIGHT
The last Jag advert I saw years ago was proper James Bond. A bunch of British villain actors looking totally suave and all driving Jaguars. It was memorable and very on brand.
This was just awful. I had the displeasure of being at a dinner with (at the time, as they change so often) this head of marketing, and the amount of verbal diarrhea that was coming out, I new this was coming.
You mean the woman that spearheaded this Jaguar fiasco?
"I'm not trying to sell you any cars."
>Neither is Jaguar apparently.
8:40 "oh, no....that makes sense "😂😂😂
They're trying to please BlackRock and Vanguard by getting their ESG score up. At all cost
Bullseye 🎯
That's the only explanation for such a sudden, abrupt shift
When you shoot a commercial inside a rainbow asylum, you know you’re going broke! RIP Wokeguar!
Don’t get me started on the Harley commercials 🤣🤣 waiting for the unicorn gender bike
harley has always been gay, they patented the ass tinkling ffs, or as they called it in paper, vibration and rumble pattern
I cant believe Jaguar did this Bullshit I own a Jaguar XJ now I don’t even want to drive it !!!
They own Land Rover too. The Brits will boycott by not buying products by them.
Jaguar and Landrover haven’t been British for quite a few years; they’re American.
@enkisdaughter4795 they were an iconic British brand, that was founded in this country, not disputing who owns them now. Most companies have moved to Asia to get cheaper labour. Hence there are many brands I wouldn't buy, because of the disgusting treatment of workers.
@@enkisdaughter4795 tata indian company owned jaguar
The f'd up thing is,i have loved jaguars since I was 5.im now 40.this hurts me to see.
Jaguar is struggling as is to move units.the EV nonsense and this woke shit is f'n everything up🤦
As Someone who works for JLR this is Embarrassing!
You will be building them in rainbow overalls 😂😂😂😂
Your boss has found your RUclips comment. Dissent will not be tolerated.
Time to look for another job mate. Jaguar might be cutting down workforce after the damage this woke ad unfolds, just like Bud Light
@1:43 “oh that’s a Fortnite parody” just goes to show you how far the brain melt has gone lol
So, I'm a Jaguar fan and owned one. Was looking into buying another, but after their "woke" advertising, forget it!
People almost forgot Jaguar now they are taking about it. If you ask me, they got people talking about them.
Jaguar was once a gorgeous car! My dad had one a Jaguar XKE 2+2 always in the shop known as a lemon. But it was gorgeous
What made it not gorgeous now?
@ this was many yrs ago Jaguar was once the most beautiful car ever designed now its typical looking nothing unique nothing different it looks like everything else on the roads
@@stephaniemoore9122 I thought you have cited a specific model. Nothing going on with Jaguar today changes how their old classics look. This is the only point I am making
XKE was from back when Jaguar was British.
Bro relax its just a marketing tactics. Jaguar went broke once. You cant boycott them who already went bankruptcy. They are fooling us. Do you think any car company would do this kind of nonsense. Wait until dec 2
CEO - HE / HIM should both be fired. No Jaguars for me - unless of course Dudley Moore was right!!
Answer to Elon - We sell Woke
The people in the ad look miserable because their cars have been in the shop for 2 months.
😂
😂😅
'People'? You are being too kind
"1984" Apple Commercial was directed by Ridley Scott and is one of the best.
As for Jaguar, they had a great commercial - "Good to be bad" featuring Mark Strong, Tom Hiddleston and Sir Ben Kingsley.
This abomination is not Jaguar.
2024: Imagine every black&white bold head in the commercial looking at their I Phone and you got 1984/2.0 Who's gonna hammer that?😮
Remember when that commercial released and it got flack for the woman being “too buxom”?
Yeh, I remember that advert with the British actors. It was so badass 😊
@@eric_schaaf I hadn't heard about that, but any movement that's anti-buxom has left me way behind... ;-)
It's Fashion Week now on the Jaguar side, WTF are they doing??? the wokism is WILD! 😅🤦♂🤡🎪
They wanted to see if they can surpass Bud Light “success”!
Remember, IT WON'T GO QUIETLY.
Wow, I suddenly feel GREAT about my set of problems - so much that I don't need a Jaguar to feel better like these people do!
The Jaguar XJ220 was the first production car to hit 220 mph, you don't get much more supercar than that, the styling of that car still looks modern today. If they wanted to rebrand, they should have looked backwards for inspiration, not forward into oblivion
As an Indian they should fire the ceo with immediate effect
I agree I doubt if this was internal work or outsourced to some marketing agency. And there’s no need to change the logo for such a well known brand.
I hope they fire them at will after that embarrassment of a marketing
TATA owns it. They not woke. What happened lol
you literally cannot produce a more stereotypical woke advert. they are going broke, and fast.
Is this corporate espionage/sabotage?
Possibly.
I don't get either...too much talk for a simple marketing when we have seen worst commercial i see nothing woke or wrong about that. It sound more like a sabotage. And the other thing these guys brought up this topic just because Elon commented. These guys are now sounding puppets. Let jaguar commercial alone
I think so
@@nivioify Get help! Immediately!
No, it's ESG...
They'll be boycotted like bud light!!!😂
I never stopped saying Merry Christmas I guess I never got the memo. Oxnard, Ca
As a Conservative Christian, the Left even made me feel uncomfortable saying it for awhile. 😡
Merry Christmas!!! :) Lovvvve the added scriptures in the Christmas gear! *request* Can you make a visor in the Christmas gear please!!!
In 1964 Jan & Dean “Deadman’s curve” was about a corvette and a jaguar XKE racing on the street in Cali
They should worry about making a car that actually doesn't break down after a year.
Wow that Apple commercial is pretty creepy
I mean I’m not an Apple fanboy but they did a good job opening up office life. It used to suck even more than it does now.
It was, but it probably resonated with anybody tired of dealing with Big Blue in the 80's. The imagery in the commercial is exaggerated to make the point, but they really were pretty regimented back then. As someone who interfaced with them back then in both the public and private sectors, I'll just say there were good and bad things that came with that.
😅😅Bud Light commercial... needs this song playing in the background "i m sorry" song by Brenda Lee😅😅
Bro can you IMAGINE if Aston Martin did some crap like this?!?!?!? I bet Tristan and Andrew would do an emergency meeting where they light those Aston's on fire. I remember when I was a kid, my Grandpa Elmo had a Jaguar. I was so impressed and amazed when the wheel retracted and extended by itself. If my Grandpa was alive right now to see this crap he'd probably have sold his Jaguar.
Google " Steve McQueen Jaguar "..... that's a car!
Introducing Faguar by Jaguar
Nice one...😂
And have you met their three sisters: Haguar, Naguar and Shaguar?
@@markreynolds5651you only forgot their one gender confused friend....Draguar 🤣
Bro I can't stop watching this ad, I'm laughing so much, hahahahahahahah. Please stop!
Jaguar just rebranded by replacing the J with an F!
JAGUARS FOR SALE! my friend said it feels like a RELATIONSHIP BREAK UP 😂 since the commercial he has not driven his JAG!
You may not understand however, They, along with major American brands are forced to do this by their board of directors. Yes, It's stupid but this evil doers thinks they are convincing you of the promise of EVIL.
It gets you extra points in the League table following orders of the WEF and BlackRock
You guys don't know what happened? A single company was making new commercials for Balenciaga and Jaguar and somehow they mixed their tapes. When it was time to air the products, they just said, you know what screw it.
I dont think it can be bud light 2.0 bc most regular people aren't in the market for a jaguar
My Jaguar was the worst car I have ever owned. Always in the shop. Eventually even my mechanic couldn't tell me why it wasn't operating properly. Sold it immediately for a Subaru. Never looked back.
Jag just doubled down on their X feed too! They are toast…. Leave it to their DEI female marketing leader 🤦🏼♀️ to be completely out of touch!
Probably non binary furry marketing leader.
Jaguar: now it's a stigma. No one normal, stylish, would want to be associated with degenerates
Tell that you are not confident in your own skin that everyone else freedom offends you ,live and let live equally
That new commercial that is one reason why Jaguar sales of those cars are going to fall completely because nobody wants to buy a Jaguar with that ad!
You'd swear that Jaguar was starting up a perfume compnay by viewing that ad, definitely not a vehicle! These people making decisions at Jaguar completely lost the target with this one, perhaps those people should go work in the paint dept.
When a car company is not run by a carguy it's jaguar
If I was Mercedes or BMW, I would hire Derek Zoolander and Hansel to have a Luxury Car Face-Off and show us Magnum
David Bowie done all this over 50 years ago
I was thinking same
I am boycotting both Budweiser and Jaguar. As a Floridian I am free to do so since they are an American and British company. Thankfully neither of those companies are from a certain country DeSantis might punish me for boycotting.
It'll be worse than Bud Light because Bud Light is a cheap beer. Jaguar is a luxury car brand, that isn't a very good one at that post 2005. They have one good recent model in the F type which starts at 70k plus. For that same money you're competing against Audi, Lexus, BMW and Mercedes and lower end Porsches which all have bigger names. Choosing not to spend 70k is even easier than choosing not to spend 10 bucks.
Good points.
I will never buy a Faguar. They just Bud-Lighted their asses on fire.
Disgusting what is happening to the world
I had an a 1987 Jaguar XJS V12 , red with tan leather interior, beautiful. Electrical problems every other month. Drive for 6 months in the shop 6 months. A cool paper weight😂😂😂😂😂😂😂😂😂😂😂😂😂
Jeremy Clarkson: It's not a jaaaaaaaaag
It's a draaaaaaaag.
"We assume that 10 to 15 percent of our current Jaguar customers will follow us, so relatively few," managing director Rawdon Glover said in an interview with Motor1 in July.
REALLY? He just says, we are going to lose 85-90% of our customer base, but it's gonna be good! Unreal.
wait...I think they're on something! NOT 'on TO something'....ON SOMETHING!
jeez dems really hate Christmas huh she looked so mad its just merry Christmas its not a evil thing.....
You had to have 2 Jags! 1 to drive and one to be repaired!
😂😂😂
Toxic positivity, nobody had the balls to say no to this Marketing meeting. Why ? they feared the backlash. This is the result.
Adam "the last car I owned was a jaguar", PBD "that makes sense". 😂😂😂😂