Years ago, I met an entertainment lawyer that stopped working with artists and started dealing strictly with producers because there was ego and drama with artists, but all of the producers that he dealt with were "all about the music".
Was such a great event Jesse, thanks for putting it all together! I joined virtually due to I'm living in the northern Europe, would be cool to join in person sometime! Definitely learned a lot how the future in sync looks like, what kind of ways we can use AI to help us, how the minds of CEOs / library owners work, how important the human touch will be from now on and a lot more.
I attended virtually but I can relate to your takeaway's from the event. I can also give you my assessment from the viewpoint of an S.A. member who has been trying to "crack the code" of sync licensing for several years. before joining the group. S.A. is the first group that I've seen where the industry advice is real, coming from people who don't have to brag about all of their credits but simply lead by example, from authentic people ... who don't feel the need to constantly name-drop or try to impress you with the list of projects they worked on - but instead show you a tutorial of how they mix a killer track to get the best sound. Everyone seems to be trying to foster an atmosphere of helping everyone get better at this game. In terms of "where to go from here" since I was so inspired to hear that there should be more focus on developing "your own voice" in the face of AI taking over the more mundane music creation in the industry, I'd love to see more sessions/tutorials from S.A. on the topics of helping us human composers to stay relevant such as ... "how to identify your own creative voice", "choices you can make as a composer to point yourself to the path of uniqueness", "how to follow your creative path while still delivering what the libraries want you to deliver" ... these are all the things that are now top-of-mind after seeing where things are going in the industry, and honestly I'm really excited about it.
Hey Jesse, I’ve been following you and your channel since LA sync summit this year. Really dig what you’re doing and how passionate you are about serving and building community. Would love to connect. Keep up the killer work man
Attended virtually and watched everything live. It was a great event! I definitely learned a few new things from the event. I have always known having a nice website is ideal, but I was surprised to hear that Mike and Trevor were not fans of the demo reel. It is another way to showcase my talent by having some of my best work presented in a 1-2 minute clip. Perhaps demo reels better serve other types of music production companies, and not library owners as much. I was also reminded of the role streaming platforms play in this industry. I have kept away from them, but it seems the more exposure my name and music has to the public, the better it could be for me and making new connections. And maybe some fans along the way.
I feel your heart warmth over this youtube show! Wish I was at the event! A creative director with a library I signed with is in town. I'm almost ready to submit 12 or so ish songs to them. Now I'm wondering if I should slim it down to 4? LOL. Can you elaborate on the AI offerings that can fine tune one's ability to deeply connect with another? I would also really like that in another episode! You're awesome man keep doing what you're doing. Your videos help me a lot!
Human Connection is what it's about. I have lived in Ireland for the last 3 years, I'm English but spent most of my life in South Africa. I have toured the world with a South African artist Johnny Clegg, we sold 5 million albums, gold and platinum, I have scored 300 trax for Strictly Come Dancing, played Piano and Kybs on several major shows like Evita and conducting one theatre production, I have about 40 albums of all sorts of music, my personal thing is Jazz Fusion and my latest is A Fire WithIn..... there is so much more I could say but I'm already feeling I've said to much.... The reason is, is that I have worked in the music biz since my teen years and have so many muso friends who are really my family, as I said I'm in the Northern Hemisphere, some of my offspring live here and I need to connect to like minded people so once again Sync Up and Sync Academy have played their part but I miss all those peeps back in South Africa,.Just so you know I started piano at nine and have been playing and composing for my supper ever since and that equals 63 years....Ouch... All the best to All of YOU..... Go Jesse Go!!! 😊
Jesse, I am so glad that the event was as fulfilling for you as it was for those of us in attendance. A very daunting undertaking, to be sure. When things kicked off on Saturday morning, you predicted that by Sunday afternoon someone would be falling asleep. Nope! I've attended a lot of events/conferences and this is the only one I can think of that didn't peter out towards the end. If anything, the positive energy and vibes only grew as the weekend continued. I think you were understandably non-committal about whether this going to become a regular thing on Saturday morning, so it was encouraging that you were already thinking and talking about next time before we wrapped on Sunday. In terms of takeaways, the shifting emphasis from quantity towards quality was heartening for someone like me whose free time is scarce. And while I have gotten decent over the years at getting realistic sounds out of my Americana VST's, I had long been thinking about working at least a layer of live instrumentation in there. One of my go-to fiddle instruments -- particularly challenging to program for realism -- features samples from a specific player who also provides online classes. I had signed up for those but never had the time to really progress. Over the weekend, I had a moment of clarity that it would be a MUCH better use of my time to write her directly and see if she or other students in her community would be interested in a 50/50 split for some live fiddle (or a flat-fee with a buyout). I am still learning banjo though, as that kept coming up in various presentations and is clearly a gateway to financial independence. :) Overall, I came out of the event with a ton of motivation and a much clearer sense of direction. It was exactly what I needed!
I think you talk about specializing in 1 to 2 types of genres. Do you have a video on which genres specifically are most popular and or most in demand? I know you’ve mentioned how important the human element is and that vocals are really sought after
Jesse, I’m thinking that you are more of a Producer/Composer, as opposed to a singer/songwriter…am I correct? If that’s the case, I can relate to your advice to create a 10 to 12 track album as I consider myself to be a Producer/Composer. Im thinking it might not be a bad idea to create a 10 to 12 track album before shopping to sign with a library.The point being that if you’re making tracks/beats/cues, Music Supervisors might like to hear a variety of styles and tempos. Also, if we’re looking to collaborate with Singers/Songwriters, they also might want to hear a variety of styles & tempos? When it comes to full songs with tracks/vocals & lyrics, it might be easier to make a determination as to whether or not the people submitting can create licensable music?
Years ago, I met an entertainment lawyer that stopped working with artists and started dealing strictly with producers because there was ego and drama with artists, but all of the producers that he dealt with were "all about the music".
Was such a great event Jesse, thanks for putting it all together! I joined virtually due to I'm living in the northern Europe, would be cool to join in person sometime! Definitely learned a lot how the future in sync looks like, what kind of ways we can use AI to help us, how the minds of CEOs / library owners work, how important the human touch will be from now on and a lot more.
Music brings us together more than any other art form or science!
I attended virtually but I can relate to your takeaway's from the event. I can also give you my assessment from the viewpoint of an S.A. member who has been trying to "crack the code" of sync licensing for several years. before joining the group. S.A. is the first group that I've seen where the industry advice is real, coming from people who don't have to brag about all of their credits but simply lead by example, from authentic people ... who don't feel the need to constantly name-drop or try to impress you with the list of projects they worked on - but instead show you a tutorial of how they mix a killer track to get the best sound. Everyone seems to be trying to foster an atmosphere of helping everyone get better at this game. In terms of "where to go from here" since I was so inspired to hear that there should be more focus on developing "your own voice" in the face of AI taking over the more mundane music creation in the industry, I'd love to see more sessions/tutorials from S.A. on the topics of helping us human composers to stay relevant such as ... "how to identify your own creative voice", "choices you can make as a composer to point yourself to the path of uniqueness", "how to follow your creative path while still delivering what the libraries want you to deliver" ... these are all the things that are now top-of-mind after seeing where things are going in the industry, and honestly I'm really excited about it.
Hey Jesse, I’ve been following you and your channel since LA sync summit this year. Really dig what you’re doing and how passionate you are about serving and building community. Would love to connect. Keep up the killer work man
Attended virtually and watched everything live. It was a great event! I definitely learned a few new things from the event. I have always known having a nice website is ideal, but I was surprised to hear that Mike and Trevor were not fans of the demo reel. It is another way to showcase my talent by having some of my best work presented in a 1-2 minute clip. Perhaps demo reels better serve other types of music production companies, and not library owners as much.
I was also reminded of the role streaming platforms play in this industry. I have kept away from them, but it seems the more exposure my name and music has to the public, the better it could be for me and making new connections. And maybe some fans along the way.
Spot on on point #5. One take away for me was that many people in the room identified as "song writers", out numbering "composers" by my count
Man Jesse!!! I honestly still feel a natural HIGH!!!😎..AMAZING!! CARLOS ALFONSO HERE!
excited for the future of this channel. Keep doing your thing Jesse!
I feel your heart warmth over this youtube show! Wish I was at the event! A creative director with a library I signed with is in town. I'm almost ready to submit 12 or so ish songs to them. Now I'm wondering if I should slim it down to 4? LOL. Can you elaborate on the AI offerings that can fine tune one's ability to deeply connect with another? I would also really like that in another episode! You're awesome man keep doing what you're doing. Your videos help me a lot!
Virtual attendee. It was awesome. For those who weren't there, here's some of the top AI stuff discussed:
(Just kidding LOL).
Sync Up 2.0 next year!
Human Connection is what it's about. I have lived in Ireland for the last 3 years, I'm English but spent most of my life in South Africa. I have toured the world with a South African artist Johnny Clegg, we sold 5 million albums, gold and platinum, I have scored 300 trax for Strictly Come Dancing, played Piano and Kybs on several major shows like Evita and conducting one theatre production, I have about 40 albums of all sorts of music, my personal thing is Jazz Fusion and my latest is A Fire WithIn..... there is so much more I could say but I'm already feeling I've said to much.... The reason is, is that I have worked in the music biz since my teen years and have so many muso friends who are really my family, as I said I'm in the Northern Hemisphere, some of my offspring live here and I need to connect to like minded people so once again Sync Up and Sync Academy have played their part but I miss all those peeps back in South Africa,.Just so you know I started piano at nine and have been playing and composing for my supper ever since and that equals 63 years....Ouch... All the best to All of YOU..... Go Jesse Go!!! 😊
Sounds like a great event, Jesse. Congrats!
Learned a ton
Jesse, I am so glad that the event was as fulfilling for you as it was for those of us in attendance. A very daunting undertaking, to be sure. When things kicked off on Saturday morning, you predicted that by Sunday afternoon someone would be falling asleep. Nope! I've attended a lot of events/conferences and this is the only one I can think of that didn't peter out towards the end. If anything, the positive energy and vibes only grew as the weekend continued. I think you were understandably non-committal about whether this going to become a regular thing on Saturday morning, so it was encouraging that you were already thinking and talking about next time before we wrapped on Sunday.
In terms of takeaways, the shifting emphasis from quantity towards quality was heartening for someone like me whose free time is scarce. And while I have gotten decent over the years at getting realistic sounds out of my Americana VST's, I had long been thinking about working at least a layer of live instrumentation in there. One of my go-to fiddle instruments -- particularly challenging to program for realism -- features samples from a specific player who also provides online classes. I had signed up for those but never had the time to really progress. Over the weekend, I had a moment of clarity that it would be a MUCH better use of my time to write her directly and see if she or other students in her community would be interested in a 50/50 split for some live fiddle (or a flat-fee with a buyout). I am still learning banjo though, as that kept coming up in various presentations and is clearly a gateway to financial independence. :)
Overall, I came out of the event with a ton of motivation and a much clearer sense of direction. It was exactly what I needed!
Thanks for the feedback Travis and so glad that you felt the energy remain consistent and grow throughout the weekend!
Enjoy A.J talking about sport track also I learned a little more about A.I
So Jesse since I got the virtual ticket and not the virtual plus I’m not able to submit to any of the speakers at the event
I think you talk about specializing in 1 to 2 types of genres. Do you have a video on which genres specifically are most popular and or most in demand? I know you’ve mentioned how important the human element is and that vocals are really sought after
I certainly do: ruclips.net/video/oux7sznQhtI/видео.html
@@SyncMyMusicThank you sincerely! That was certainly helpful
Hope to go next year
Jesse, I’m thinking that you are more of a Producer/Composer, as opposed to a singer/songwriter…am I correct? If that’s the case, I can relate to your advice to create a 10 to 12 track album as I consider myself to be a Producer/Composer. Im thinking it might not be a bad idea to create a 10 to 12 track album before shopping to sign with a library.The point being that if you’re making tracks/beats/cues, Music Supervisors might like to hear a variety of styles and tempos. Also, if we’re looking to collaborate with Singers/Songwriters, they also might want to hear a variety of styles & tempos?
When it comes to full songs with tracks/vocals & lyrics, it might be easier to make a determination as to whether or not the people submitting can create licensable music?
Good points and yes I'm more of a producer/composer.
May I ask if Hans York also runs a Music Library? I just looked at his You Tube, there is nothing there that suggests that he does. just curious. Thx
No I don't believe he does. Amazing guy!
Hello i wish to be in US. I am based to UK at the moment
Maybe use an AI to make a transcript of each session and sell those