Amazon Advertising Bible: structure and optimize ads like a pro

A full Amazon Advertising guide that will teach you how to structure and optimize Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
I’ll show you tips and tricks that I learned over time as an Amazon advertiser. You will also get a strong understanding of the main Amazon metrics, like ACoS, TACoS, CPC and so on.
I’ll show you how to calculate your profit margins and design your ad funnel in the proper way, so that you don’t have to change it in the future.
Amazon Advertising is a complex and broad topic, so feel free to comment below, if you have any questions.
Table of contents:
1:15 - Definition of ACoS;
2:32 - Definition of TACoS;
3:11 - Finding your breakeven ACoS;
5:55 - How to calculate your TACoS;
7:20 - How to calculate your perfect CPC (Cost Per Click);
8:24 - The different types of Amazon Advertising campaigns;
10:10 - Amazon Advertising funnel;
10:26 - Sponsored Products: automatic campaign;
13:37 - Sponsored Products: manual campaign;
15:09 - Different keywords match types;
20:03 - How to optimize an auto campaign;
21:33 - Keywords harvesting;
22:09 - The 10-click rule;
22:42 - Negative keywords;
25:40 - How to optimize a manual campaign;
30:34 - How to optimize broad or phrase match ad groups;
34:42 - Sponsored Brands: product collection;
36:51 - How to optimize a Sponsored Brands campaign;
37:26 - Sponsored Brands: store spotlight;
38:38 - Sponsored Brands: video;
38:57 - Sponsored Display: remarketing;
40:55 - Sponsored Display: product targeting;
41:27 - How to optimize a Sponsored Display campaign.
#AlbertoCarniel #AmazonAdvertising #Amazon
Useful links:
Related blog article: bit.ly/3jjtjw9
Bid calculator for Amazon Advertising: bit.ly/3A22seE
Amazon keyword research: bit.ly/3rRp92l
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I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano.
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