How to Design a Logo - From Start to Finish.

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  • Опубликовано: 11 апр 2021
  • It’s here! I’m thrilled to share my new Skillshare class on designing a memorable logo and understanding its place in a brand's identity! You can check it out with a 30% discount off Skillshare here: skl.sh/shantanukumar
    7 resources I religiously use in my workflow:
    1. Figma Professional: psxid.figma.com/fodc5sznzexr-...
    2. Framer (No-code Web Design): shorturl.at/qBVlP
    3. Epidemic Sounds: share.epidemicsound.com/3l2q88
    4. Milanote: milanote.com/shantanukumar0124
    5. Monday.com: try.monday.com/pwoid81icseh
    6. Envato Mockups: 1.envato.market/jWArxa
    7. Contra: contra.com/shantanu_kumar_qse...
    Get started with Logo Design in just 30 mins on my new Skillshare class! You can check it out with a 30% discount off Skillshare here: skl.sh/shantanukumar.
    ____________________________________________________
    Tutorials on Design you should watch:
    • How To Use Color - Co...
    • Make Hundreds of Color...
    • How to Apply a Color P...
    ____________________________________________________
    Instagram: / shantanu.kmr
    Behance: www.behance.net/shantanukmr
    Discord: / discord
    Twitter: / shantanukmr
    Twitch: / shantanukmr
    Medium (My Design Blog): / shantanu.kr
    ____________________________________________________
    Thanks a lot for watching.
    Please do leave a like and Subscribe to stay updated.
    Drop a comment and share if you liked it.
    ___________________________________________________
    You can find all the music I use here: share.epidemicsound.com/3l2q88

Комментарии • 2,6 тыс.

  • @ShantanuKumar
    @ShantanuKumar  Год назад +96

    It’s here! I’m thrilled to share my new Skillshare class on designing a memorable logo and understanding its place in a brand's identity! You can check it out with a 30% discount off Skillshare here: skl.sh/shantanukumar

    • @karanjaiswal5066
      @karanjaiswal5066 Год назад

      Nice bro great to see I was really inspired from it

    • @fouzia8136
      @fouzia8136 Год назад

      Can you design a logo for my charitable trust. If yes, how much it will cost.

  • @RajMondal
    @RajMondal 3 года назад +1624

    Yes we want more tutorials specially on choosing minimalistic fonts

    • @pratik2777
      @pratik2777 3 года назад +26

      checkout Futur Academy and The Futur, they have every tutorial you need

    • @ShantanuKumar
      @ShantanuKumar  3 года назад +42

      @@pratik2777 yess.

    • @ShantanuKumar
      @ShantanuKumar  3 года назад +56

      Surely i will try to make one.

    • @journeythroughindia
      @journeythroughindia 3 года назад +6

      @@ShantanuKumar Make more like this

    • @ALAN-ALAN1997
      @ALAN-ALAN1997 3 года назад +3

      @@ShantanuKumar what is your qualification

  • @HaruHikaHaruHika
    @HaruHikaHaruHika 2 года назад +1002

    *Shantunu:* You don’t need to be great at sketching but just be able to put your ideas on paper.
    *Also him:* _proceeds to draw flawlessly_

    • @ShantanuKumar
      @ShantanuKumar  2 года назад +129

      You don’t “need” be, but a good sketch is always appreciated 🌚🌚✨✨

    • @HaruHikaHaruHika
      @HaruHikaHaruHika 2 года назад +37

      @@ShantanuKumar Well humbleness does seem to be your forte 💀
      Jk, all jokes aside, your work is incredible and you should be proud of it!! Also your tutorials are great help, thank you so much!! 😄

    • @kashnimago2096
      @kashnimago2096 Год назад +4

      Haha, EXACTLY. I was about to comment the same thing. When he started sketching, I just had the biggest smile on my face (flawless he is).

    • @fayevalentine3712
      @fayevalentine3712 9 месяцев назад +1

      my sketches are pure mess XD

  • @AndyTellsThings
    @AndyTellsThings 2 года назад +714

    That was one of the coolest logo design videos I've ever seen. Such a calm and chill vibe, plus a beautiful design. Congrats!

  • @samojerom1046
    @samojerom1046 2 года назад +26

    i am an old style classic designers, i have 12 years experience in graphic design, and really i can say the new generation of graphic designers are really very creative and fast . old graphic design style are not working in today industry which is very competitive and changing rapidly to new trends toward modernity and creativity style, old designs doesn't work today completely, a graphic designers today must have other skills beside working on design programs like drawings, sketching, graphic design principles, cope up with new ideas and trends, using latest devices of tablets, Ibad ....etc .

    • @ShantanuKumar
      @ShantanuKumar  2 года назад +3

      The world is progressing at a very fast pace, gotta adapt to that change. Thank you for your insight sir 😊✨. I am glad such senior designers are watching my video.

    • @samojerom1046
      @samojerom1046 2 года назад +4

      @@ShantanuKumar Thank you very much for your reply, really i am impressed with your works ..... let me ask you some questions if you don't mind ..... did you learn graphic design in a faculty or a university ?, or you learned through internet, also drawing and sketching, in a brief how did you learn graphic design, through academic study in university or just personal learning and skills ? ..... i hope i get real answer .... because with all my experience i never reach your level skills, i would to know it is because drawing skills or study graphic design academic way . i will appreciate your reply . thank you .

  • @ShantanuKumar
    @ShantanuKumar  3 года назад +542

    Tried something new.
    Do give me your feedback in the comments and let me know if you would want more of these from time to time.

    • @marjurihoney2728
      @marjurihoney2728 3 года назад +9

      Ya know, I would like to see more content like this. Please upload/post tutorials more often. 💖🤗 Love your content

    • @karthikkallur727
      @karthikkallur727 3 года назад +2

      Really I was waiting for this kind of video from your side....!!!
      Great 👌
      Hope we get more of this kind
      Thank u

    • @groovyowlgrinds
      @groovyowlgrinds 3 года назад +2

      yes yes yes we would love to watch such tutorial videos😀

    • @kanchansharma5120
      @kanchansharma5120 3 года назад +2

      Sir i want to ask you somethings....
      1. Can you share from which college or institute you do graphic designing course and which course
      2. For which company you work
      3. Starting salary
      4. Is there any chance for foriegn placement.....
      I know its little weird but i want to know every information...
      I follow you from the start
      Keep going sir.......
      Stay safe and healthy
      💜

    • @mr.expandable329
      @mr.expandable329 3 года назад +1

      Where did you learnt designing?🙄

  • @anaghnair
    @anaghnair 3 года назад +501

    Petition for Adobe to sponsor Shantanu :))

  • @ShantanuKumar
    @ShantanuKumar  2 года назад +29

    Complete logo design course on skillshare coming soon. Stay tuned. 🙌✨

  • @jaclotabo
    @jaclotabo 3 года назад +280

    Sketching on a paper is simply an art of a genius. Enjoyed it!!

  • @SHAHBAZKHAN-ik6gu
    @SHAHBAZKHAN-ik6gu 3 года назад +189

    We want tutorial series @shantanu
    Hit like everyone

  • @dearkive
    @dearkive 3 года назад +181

    I'm a huge fan of your editing, logo ideas and just the whole overall process!

  • @mahbubraheem6554
    @mahbubraheem6554 Год назад +16

    I also design logos but I feel that I lack the knowledge and skills for it. Watching you slowly break down the brief and showing a step-by-step tutorial on your design process was very inspiring. Just amazing!

  • @sacdaabdurhman
    @sacdaabdurhman 3 года назад +38

    “Opportunity does not knock, it presents itself when you beat down the door.” Sharing some love from small RUclipsr💜

  • @OnyeStephen
    @OnyeStephen 3 года назад +71

    He went back to his surface, will love an extended version of videos like this from you

  • @CharleyPangus
    @CharleyPangus 3 года назад +273

    Amazing video! I love watching your logo design process.

  • @akashhgr
    @akashhgr 3 года назад +9

    Yeah absolutely we want tutorials. Getting tutorials from a artist like you is very amazing and helpful for some people like me ❤️🙌

  • @asmaasif9137
    @asmaasif9137 3 года назад +49

    your creativity never fails to blow me away

  • @lovigarg6905
    @lovigarg6905 3 года назад +11

    its great how this guys uses shapes specially circles and spheres
    it gives more dynamism to design

  • @simplysimple4890
    @simplysimple4890 3 года назад +11

    Huge fan of your design skills... minimalistic, clean and crisp

  • @russelrealeza7142
    @russelrealeza7142 Год назад +20

    Man, I pretty much learned everything about Logo design in this short amount of time. Of course it takes tedious time and practice to master the creation of logo design, but you really were able to tackle all. And for that, thank you Shantanu, many aspiring designers, need to watch this. Worth recommended bro!

  • @SanjaySingh-oh7hv
    @SanjaySingh-oh7hv 2 года назад +3

    This is one of the very best logo tutorials I've run across. The suggestions at the very beginning involving using the information from the brief and then and then looking at existing images and then mind mapping to generate ideas is similar to how I've done logos. I think this is the most valuable part of the video, the concept generation.
    Some other suggestions. The color palette used is quite important. I think that some discussion of the role color plays in conveying emotion or mood or feeling is an important part of perfecting the logo. If you have the freedom to choose the color, versus just black and white, then this is worth exploring in some detail.
    Also the typeface. Typefaces have their own personality and choosing the right typeface can really complement the logo. I've not been able to define any sort of hard and fast rules for deciding the typeface in one or two tries, so I cycle through them until I find one that "feels right" when placed near the logo itself.
    Your video is one of the best on RUclips. Thank you for going to the effort you made to create it.

  • @emmuzeek
    @emmuzeek 3 года назад +7

    Thank you so much for including the shortcuts you use, or where to find something! It's incredibly helpful. First video of yours I'm watching and I've immediately subscribed, it's super clean and your design is great!

  • @shubhkumar4997
    @shubhkumar4997 3 года назад +9

    Bro, hands down the fastest and the easiest way to learn a great concept. Keep this up man. We need more stuff like this

  • @itsgabrielgao
    @itsgabrielgao 3 года назад +99

    We want more tutorial like this. It's so simple, on point, easy to understand and follow. You way of explaining every details is so amazing.

  • @BasicsCorner
    @BasicsCorner 3 года назад +15

    I have to say, i enjoyed this video a lot. It had so much value to deliver ( not saying i dont like the vlogs, i do) but this one was both entertaining and filled with knowledge. Would love more of it.

  • @SumitSharma-dw5uo
    @SumitSharma-dw5uo 3 года назад +5

    The thing which everybody likes is your work as a professional. Keep doing.

  • @shabzmiah
    @shabzmiah 2 года назад +2

    sometimes when i lose ideas, motivation or my passion for graphic design, videos like this just completely refreshes all of those for me

  • @celestialmaeden
    @celestialmaeden 2 года назад +5

    Thank you Shantanu, I'm a graphic designer who really wants to get into logo design. I'm able to design logos but I believe I really need to learn more to create effective and impactful logos and this helped a lot.

  • @puneetpalkaur6334
    @puneetpalkaur6334 3 года назад +5

    Tutorials like this will be soooooo helpful. I just started learning design. I need to create a logo for my friend but I always thought I will need an iPad for it because I won't be able to make all those curves on my laptop. I learned something very new and useful from this. Thank you!

  • @rakshak_gosar
    @rakshak_gosar 3 года назад +18

    Really loved this tutorial and hoping for more of these, just a beginner in using Adobe Illustrator but found this video very helpful for various reasons. Thanks alot buddy and ya, keep creating ✨💯

  • @sheraboo6374
    @sheraboo6374 2 года назад

    I love how you managed to cover everything in just a little over 5 mins. Perfect for my crazy attention span.

  • @karthikrajendran3394
    @karthikrajendran3394 Год назад

    Not only have you exhibited great design talent, the flow of your video is intuitive to the learning assimilation of the mind. A short and crisp video which provides a good amount of details. Thank you. Great work overall. Your logo is strong, and can stand on it's own.

  • @veravanbeek5199
    @veravanbeek5199 3 года назад +3

    I absolutely love this tutorial!! I want to become a designer myself, which is why such a video is so inspiring! I would love to see more!!

  • @AnshMehraa
    @AnshMehraa 3 года назад +19

    Really interesting work man. You've managed to blend the design aspect with the storytelling / post production in a really cool way. I am slowly learning to do the same, kudos on this!

  • @mangojc8977
    @mangojc8977 2 года назад +11

    I like the clean design with very rounded lines. The pastel colors give a cosy and "sleepy" vibe.
    My suggestion is to make the ears flop a bit more since it looks very stiff right now. That would make it seem more "sleepy" and relaxing.
    PS: excellent idea with the dotted paper

  • @greenscool
    @greenscool Год назад

    Thank you! I've been searching for a literal walkthrough of how to and what software, tools, to use for making an original logo. This was extremely helpful from "Start to Finish".

  • @ArtAproned
    @ArtAproned 3 года назад +21

    Damn!! You inspire tons bro!! Big fan of your editing and logo ideas... Would like to see more like these!! ❤

  • @hansvats6463
    @hansvats6463 2 года назад +4

    I really loved the video. Short and precise and to the point. and the best part was the sketching process. I definitely got to learn a lot from your sketching process. Amazing video

  • @belladiaries_
    @belladiaries_ 2 года назад +1

    More of this! Please. I really wanted to see more tutorials as I started learning about logo making and branding.

  • @nickorange4881
    @nickorange4881 2 года назад

    Yes please make more of these. This helped me understand graphic design and how it gets used for something like a logo. the logo looks awesome.

  • @elizabetholegbo3270
    @elizabetholegbo3270 2 месяца назад +40

    Gather here if you didn't want the video to end

  • @JazzyJaber
    @JazzyJaber 3 года назад +3

    This guy never fails on his aesthetically pleasing videos 💯

  • @malfunk4843
    @malfunk4843 Год назад

    just how satisfying is the process

  • @charleneulep423
    @charleneulep423 2 года назад

    This was so helpful!! I actually binge watch your YT videos

  • @kartiksalunke9653
    @kartiksalunke9653 3 года назад +5

    This is dope. Make a complete series about logo design and how to find freelance work🙌

  • @venusathena3560
    @venusathena3560 3 года назад +13

    I love when he add drink coffee as a step

  • @lukamshvidobadze336
    @lukamshvidobadze336 Год назад

    Oh, I goodly want to hear so!

  • @artforest3208
    @artforest3208 2 года назад

    This is the video I've been searching for!!

  • @atharvsinha8675
    @atharvsinha8675 3 года назад +13

    Literally started loving your videos
    Your editing skill is superb

  • @deeksha9950
    @deeksha9950 3 года назад +3

    This was beautiful, loved the bunny in the cup. I wish to venture into graphic design, your videos are aesthetic but informative at the same time.

  • @kevinhaggerty7378
    @kevinhaggerty7378 Год назад

    I love what you came up with! So creative!

  • @karthikrajendran3394
    @karthikrajendran3394 2 года назад +3

    nice sketching. I like your process, and the final output is perfect, and refined. Great clarity of vision and creativity.

  • @affanimran9344
    @affanimran9344 3 года назад +7

    RUclips just suggested your video ...
    And BOOM I just subscribe to your channel.
    The level of your work is just lit ...
    The most relaxing part of your video was the one with music in the background.
    Please upload more videos like this.
    Would be grateful to see some more work of this level from you.

  • @ugilani1105
    @ugilani1105 2 года назад

    Love Your art.....it's true that practice make easy

  • @m.caiusrufus7870
    @m.caiusrufus7870 Год назад

    great thanks for that! Very clear and articulate!

  • @wizzvfx6867
    @wizzvfx6867 3 года назад +22

    Awesomeeeeee as Alwaysssssss🖤
    This Video is like Surprice 🥳🥳
    Yess you should do these kind of tutorial And specially i want Your Video Editing Tutorial😊

  • @EvangelistaBR
    @EvangelistaBR 2 года назад +4

    Cara muito bom video muito bem explicado e muito bem editado deve dar um trabalho para fazer isso mas ficou incrivel gostaria de ver mais videos nesse estilo se puder habilidar as legendas em portugues tambem seria muito bom. Abraço!

  • @sheiswisdom1
    @sheiswisdom1 Год назад

    I love this please make more of it. Thank you.

  • @Instrumentalcolony
    @Instrumentalcolony 2 года назад +1

    Man, You're too good! Definitely nailed at creating something eye-catching and cute at the same time. VERY IMPRESSIVE!

  • @scrumptiousgobbledygook7377
    @scrumptiousgobbledygook7377 Год назад +3

    Shantanu: you dont have to be good at sketching to do this.
    Also Shantanu: proceeds to make extremely cute sketches

  • @purnimaborana9547
    @purnimaborana9547 3 года назад +3

    Yeah please make some more tutorial videos...badly needed 🔥

  • @prateeknegi5957
    @prateeknegi5957 2 года назад

    Yes please your videos are really nice and satisfying.

  • @hemantgurung5217
    @hemantgurung5217 3 года назад

    You are so amazing.
    Everything is so clean and sleek.
    just Loved it

  • @dhruviljoshi3771
    @dhruviljoshi3771 3 года назад +37

    Saw SHANTANU KUMAR & clicked🚨🚨

  • @dharmbharodiya5158
    @dharmbharodiya5158 3 года назад +5

    Popped up in my notification as a surprise! A video I always wanted 🤩🤩 Thanks you Shantanu!❤️

  • @joss7318
    @joss7318 Год назад

    I love this video and the design! Thank you, Shantanu

  • @StudyWithSamara
    @StudyWithSamara Месяц назад

    This tutorial was so good and informative. I'll be coming back to this when I begin my graphic design courses

  • @anshuretanim
    @anshuretanim 3 года назад +20

    Your videos are really refreshing and aesthetic

  • @catalinamaria4014
    @catalinamaria4014 3 года назад +4

    LOVED IT SO CUTE

  • @dereck_mg2757
    @dereck_mg2757 Год назад

    Amazing process, thank you

  • @dm4859
    @dm4859 3 года назад

    Yes! Make more. Thanks. It was super helpful.

  • @KostDsgn
    @KostDsgn 3 года назад +3

    I really feel like creativity has flowed into my blood!

  • @sravyasudha1559
    @sravyasudha1559 3 года назад +17

    I see you've come a long way, saw a few logo designs on your Behance & had this to share-
    If your logo's legible even after sizing it down to a fraction of a thumbnail, it's feasible & will have higher recall value, else, start afresh keeping cohesiveness & visual weight in mind. (Which is why the alternative version with 'zzz's wouldn't work, or any piece of design with a lot of components & corners for that matter).
    -A student of design.

  • @alerivsm
    @alerivsm Год назад

    Thanks bro finally someone who isn't posting malware or fake stuff, you deserve my subscribe!

  • @tapaitakemoeatu3865
    @tapaitakemoeatu3865 Год назад

    im here for it! would love you to share more tutorials like this! this is so awesome!

  • @archismanchakraborty4293
    @archismanchakraborty4293 3 года назад +4

    First big fan from seoul

  • @Asmita_2003
    @Asmita_2003 3 года назад +3

    4:54 Yes please make such kind of videos .
    I would love to watch that.

  • @thapelommakola8208
    @thapelommakola8208 2 года назад

    The final design is amazing

  • @being5577
    @being5577 2 года назад

    Yes.. please..
    It is was amazing watching the whole process..
    We'll be Waiting for the next..

  • @shafinkhan5046
    @shafinkhan5046 3 года назад +6

    Haa bhai, we need more tutorials on every part of graphic design like illustration, logo, UI, etc.
    And yes don't forget to add cinematic clips in between

  • @strikeit5710
    @strikeit5710 3 года назад +5

    Dude you are soo underrated you deserve lot more subs

  • @luqman.t3134
    @luqman.t3134 2 года назад

    Dude knows his work ❤️

  • @sumnerelysia4746
    @sumnerelysia4746 2 года назад

    Thanks so much for sharing your process I wasnt even sure where to start

  • @sairajkhandale3974
    @sairajkhandale3974 3 года назад +4

    Make more like this

  • @joelgeorge949
    @joelgeorge949 3 года назад +10

    Catchy thumbnail for those who are interested in Graphic Design 💥🔥🔥

    • @ShantanuKumar
      @ShantanuKumar  3 года назад +1

      Thanks 😊, I tried to make this one catchier than the others.

  • @mimidelight3361
    @mimidelight3361 2 года назад

    So awesome I'm ready to sit down and design mine! Thanks!

  • @mahasyedmahmoodtowfiq6073
    @mahasyedmahmoodtowfiq6073 2 года назад

    Awesome!!! Loved to see more tutorials.

  • @Subhrajyoti
    @Subhrajyoti 3 года назад +5

    what do you need more
    -good face
    -good designer
    -good editing skills
    -good notes equipment
    final one the most important-best handwriting
    All the best for future bro

    • @ShantanuKumar
      @ShantanuKumar  3 года назад

      My handwriting sucks 😭😭

    • @Subhrajyoti
      @Subhrajyoti 3 года назад

      @@ShantanuKumar but I saw and it looked great

    • @nathanhittle9457
      @nathanhittle9457 3 года назад

      @@ShantanuKumar Your handwriting is BEAUTIFUL!

  • @rahulram271
    @rahulram271 3 года назад +7

    Beautiful Video. Anyone looking for the music it's "Maybe - Damned if we do"

  • @Valentino016
    @Valentino016 10 месяцев назад

    Thank you this is my first time doing it and you made it easier for me

  • @alexisluxe1403
    @alexisluxe1403 2 года назад

    please please keep making these!! so helpful

  • @ayushthakur733
    @ayushthakur733 3 года назад +5

    This kind of content is good

  • @SS-ez1qw
    @SS-ez1qw 2 года назад +3

    This was very helpful. Would love to see how you put together the presentation of your logos to your clients! :-)

    • @ShantanuKumar
      @ShantanuKumar  2 года назад +1

      Surely, thats sounds like a great idea for a video.

  • @jo_ellee
    @jo_ellee 2 года назад

    This is the forth video of yours that I'm watching And I couldn't help but subscribe. U are so good! And these videos are super helpful.

  • @robsoneke367
    @robsoneke367 Год назад

    studying more of your videos to begin to get comfortable. Thank you!

  • @Faraz_Red
    @Faraz_Red 3 года назад +16

    We also want a qna related to Graphic designing .
    Like
    How to become graphic designer?
    How much a graphic designer earn? And many more questions
    Just a humble request.

  • @weebyoru
    @weebyoru 3 года назад +9

    No premiere ? Btw finally a full process ✨

    • @ShantanuKumar
      @ShantanuKumar  3 года назад +2

      Nah, premiere didn’t fit for a tutorial.

  • @bhavyakapooor
    @bhavyakapooor 3 года назад +1

    Yesss please make more of these!!! Loved this one

  • @yogi5193
    @yogi5193 2 года назад

    This video has provided me an insight on logo design, thanks and it helped me.

  • @ashleyalderson4809
    @ashleyalderson4809 3 года назад +4

    Was very helpful! Do you think you could make a tutorial focused on the brainstorming and sketching part? :)