Steve’s presentation skills are unmatched. He starts talking about the problems and then he explains how his product solves those problems. He doesn’t talk about specs or technical things because most people don’t mind so he tells them how Apple TV can improve their life. Most computer companies still don’t get it.
Steve is a innovative yet marketing genius and reasonable person. Tim Cook is a business genius with profit maximising taking the value of Apple up to a trillion dollars with dirty tactics (e.g. making repairs hard, remove upgrade ability, etc).
They finally got this one right. The best part is if I rent something and love it, I could always buy it on my iTunes server and stream it right back to this. I hate buying a movie on iTunes, hating it, and then getting rid of it. Well done apple.
I mean with every new product you set the price and standard a lot higher than it should be. Macs and iPhones have gotten a lot cheaper over time while iPads have gotten become a lot more expensive.
Makes complete sense. Streaming is so much more carefree, you can put it on the background 24/7 and it cost the same. You can share one account across family, and never worry your child/sibling buying anything using your account! Like it’s just so much better.
@WarsOfHell You could use an HDMI to DVI cable, along with the Optical sound for surround sound. Not sure about HDCP, but it isn't mentioned in the specification
It’s pretty much completely optimized unless they were to go to the FireStick/Chromecast dongle form factor. Not much reason to make changes to it, and saves ‘em on tooling and engineering costs for a device that most people hide in their AV cabinet anyway.
No Tim Cook actually offers a wider range of Apple products at low and high prices for everyone and each of them offer a premium experience. The prices of current Apple products are justified.
i can't believe that apple used to be this good i mean i hate apple and i always preferred android devices over it but if he was alive i think that would never happen
@anasadel - Then you watch your own library? You cant get ANY device which will stream you youtube/itunes/netflix magically faster than your internet connection. You instead would need to use your itunes library of stuff you already downloaded. If you in your beach house and want tv, then get cable or satellite or something. This is for "home" theater I would say
That's called an accidental mistake. He actually said "It's about Music, TV Shows, and music," when the slide read "Movies, TV Shows, & Music." like you, Steve probably had a little brain fart and made a simple mistake while reading his notes. This is where we as listeners need to use logic to figure out what he intended to say, and not simply listening to the words that came out of his mouth. We've all made those reading mistakes-and it's not the first time he made accidental mistakes in his keynotes either.
In September 2010 and you could watch netflix/youtube from this little box ? no way ! In France most of the internet services providers were struggling with this through android 2years ago and it's worked like sh*t !
See how relaxed he is, Apple is still the same. They take their time and do the best possible. They listen to customers most of the time. Those are two things others don't do.
After reading all the comments, I think that it is just sheer insane that this guy knew EXACTLY what was up. I mean just think about how long ago 2010 was, thats a decade and a half ago at this point and Apple already had the "own nothing, rent everything" age figured out. Its actually just mindblowing that Steve and Apple were able to set the standards for literally every other company to follow suit years or even decades later.
A lot of people talk about Steve Jobs and his presentation skills in regards to the original iPhone. I find this to be more compelling. Direct targeting criticism and addressing it in under 10 minutes. I want to buy an Apple TV 2nd gen after watching this.
It's quite funny how much you see Apple fucking over their customers nowadays it makes you realize how much of a visionary Steve Jobs actually was. Hell I wasn't a believer at first but man now I can see it. He would never have released an overheating MacBook Pro, or a notched up iPhone X.
@TheYou0Tuber A) $229 to $99, B) This one is made of cheap plastic, not aluminum (which I'm sure is slightly more expensive to buy and mill), and this one does not have onboard storage like the old one. Harddrives aren't free...
I'm SICK of owning. It takes up space on my shelves, in totes and on hard drives, and truthfully I rarely watch the majority of it more than once because there's just too much stuff out there (from ALL OVER THE WORLD) to discover. The real gems, I'll own in one format or another, the rest, ONE AND DONE. This is the device I've been WAITING for them to release. GodDAMN that thing will be cool!
Coolestmovies Dont use God's name in vain. I dont know if you will see this since your comment is 7 years old, but if you dont believe in God, then what god are you referring to?
2nd gen was a mega hit..because it had a more than enough cpu and extra storage space inside so people could install XBMC media center..I remember used units actually ended up hiking up to 125-140 dollars on eBay
LOL, I'm sorry but it is not cheaper to rent something on the apple tv a couple of times as opposed to buying the blu ray. A 1080p title costs £4.49 to rent usually, thats ridiculous pricing. But the apple tv is still awesome
This system is the holy grail for the recording and movie companies - you pay EVERY TIME you use their product. You don't own anything any more. If the companies decide they don't want to market an old song or movie any more - and you want to watch it again - tough noogees. Bend over, you're going to really like this....
All HD (when available) Now, if I said that a store was "open 24 hours (except 8pm-6am), 7 days a week (except weekends)", I think everyone would ignore the "open 24 hours, 7 days a week" bit.
@MattAG02 that's just what the majority of people told steve jobs back in 2001 when he unveil the first ever ipod and call him crazy to enter the music industry.
>> Well "The Apple History Channel" doesn't have one video about mkLinux ??? MkLinux was the first attempt by Apple to support a free and open source software project. The work done with the Mach 3.0 kernel in MkLinux was extremely helpful in bringing up NeXTSTEP on the Mac platform, which would later become OS X. I use Linux Ubuntu OS on my computer ! Android is also Linux based!
Apple Missed, and im sad to say this since im a huge apple fan but this just doesnt cut it..they bring back the 3rd gen Shuffle, a 1.5" ipod nano with touch (i dont see the point), iPod Touch i Like, Apple TV - Failure.
Steve’s presentation skills are unmatched. He starts talking about the problems and then he explains how his product solves those problems. He doesn’t talk about specs or technical things because most people don’t mind so he tells them how Apple TV can improve their life. Most computer companies still don’t get it.
As a student, I’ve learnt a lot from his presentation skills...Really inspiring me
Most companies get it as well, but their products don’t solve this problems, so they only can try to shine with tech specs.
@@michaelp.6511 e G
@@muhammadhaziqyosri5765 I’m also a student teach me those skills 😅🙈
Rest in peace Steve Jobs.....living life to the Macs :(
ive never laughed so hard at a rip comment
Amazing to see Netflix streaming being an exciting feature back in the day...
Now it's pure crap.
It seems so long ago this happened, but I remember watching. And I remember being so distracted by the way Steve looked... :(
Yeah and in 2019..he’s dead and you’re too.
Aran Rasekhi yep
Shehab el el Heaven slaps.
"People thought this was too expensive". This is probably the last time we heard Apple say this and adapt to their customers.
This is probably the last time they acknowledged it period.
Steve is a innovative yet marketing genius and reasonable person.
Tim Cook is a business genius with profit maximising taking the value of Apple up to a trillion dollars with dirty tactics (e.g. making repairs hard, remove upgrade ability, etc).
iPhone SE ?
pepsicolazero It’s an old phone
Johannes C. SE 2020
They finally got this one right. The best part is if I rent something and love it, I could always buy it on my iTunes server and stream it right back to this. I hate buying a movie on iTunes, hating it, and then getting rid of it. Well done apple.
We all miss you Steve
It’s crazy to think that this is the one piece of technology my entire entertainment viewing life is built around. I wouldn’t want anything else.
8:16 " And so we are going to lower the price, from $299 to $99"
I need to get a pair of glasses, I saw the slide saying $229.
8:16 because timestamp wasn’t a thing 6 years ago
I have a Pair of Glasses and I can confirm for you.
That was Real
@@prestonfernandes2071 Thanks for helping me check 7 years later
He says 299 so ITS 299 CLEAR????
I mean with every new product you set the price and standard a lot higher than it should be. Macs and iPhones have gotten a lot cheaper over time while iPads have gotten become a lot more expensive.
This channel pretty much closed down after Steve Job's death, as it appears. Last upload; 2010 :O
odd
Переведи
@@DistrosProjects it only recorded steve jobs moment then, after oct 5, 2011 there's no more bc he passed away
I miss steve jobs :'(
:( we miss u Steve
His presentations were amazing and enjoyable.
This is amazing how steve could add customer wanted features and bring the price down. Amazing.
@SolarCaronte and Animojis for 300? Bruh wtf
@Caron you probably stucked living in 2017
Well apple hit the nail on the head with apple tv despite being more than a decade early
7:40 she ain’t buyin’ it
Steve Jobs always made his show be more attractive than other companies
4:14 It's about music, tv shows..... and (...) music ???
Interesting!
2:08 Steve -Your hard disc starts to fill up, what are yo going to do. CALL GHOSTBUSTERS.
4:14 it’s about music, tv shows and music
So interesting how this rental thing never took off and just turned into streaming subscriptions
Makes complete sense. Streaming is so much more carefree, you can put it on the background 24/7 and it cost the same. You can share one account across family, and never worry your child/sibling buying anything using your account! Like it’s just so much better.
Personally, I don’t like to rent things. I’d much rather buy them outright or stream from a subscription.
Before the pandemic, I used to rent newer movies if I didn't see them in theaters. Most of the time it was worth ir.
@WarsOfHell You could use an HDMI to DVI cable, along with the Optical sound for surround sound. Not sure about HDCP, but it isn't mentioned in the specification
Steve Jobs:
Computer Skills❌
Consumer Awareness✅
I am still using the second generation and it works well and SOFTWARE is good
7:40 clearly that lady is someone's guest not one who bought tickets
Please come back Steve.. Apple needs you.. The world needs you
You mean his ghost? Or do you want Steve Wozniak to be the Apple CEO.
@@atisbasak😂
Te extraño Steve
This was ahead of its time by 3-7 years depending on the features.
Thank you Apple for forcing everyone to abandon the 6372728373 button remotes.
7:35 anyone know what has been edited out here?
What’s impressive is Apple essentially hasn’t changed the design of the box itself in over a decade.
It’s pretty much completely optimized unless they were to go to the FireStick/Chromecast dongle form factor. Not much reason to make changes to it, and saves ‘em on tooling and engineering costs for a device that most people hide in their AV cabinet anyway.
Don't want to manage storage...
2015: Introducing Apple TV with 32 & 64 GB :DDD
After his death.
they added app support, so it's logical they add storage. That first Gen apple tv was just a media streaming machine, so myeah.
you don't have to use the storage if you dont want to,... it's just a feature, you can also just stream all movies to ur apple tv without problems
Steve: " *Nothing's ever hit in the living room yet* "
Netflix: Bruh...
you know this was 10 years aggo right? and netflix wasn't a thing back than
@frederikvr yes it was look at the screen 7:03
@@brrt1680 it existed in 2010, but it wasn't rlly popular compared to what it is now
Yea I know, I just thought you meant it didn’t exist in 2010
"It's about music, tv shows and people like to stream their music to it as well"....One more for keynote bloopers.
can you explain?
Music
My dad got one of these. Enough upgrades have been bought for our house that it's become mine. I think it's really cool.
Que buen producto ya me compraría uno si estubiera disponible en Argentina!
Something tells me steve had something to do with this channel. could be wrong
One more thing...
please come back
i am sooo getting one of these
When will Apple ever admit their products didn't deliver nowadays? Tim Cook would have shown a 1960's TV and say it took courage.
2010- We will be lowering our price
2020- We will be highering our price
No Tim Cook actually offers a wider range of Apple products at low and high prices for everyone and each of them offer a premium experience. The prices of current Apple products are justified.
@forrestmunden
it does all in one tiny nice device. lovable device
i can't believe that apple used to be this good i mean i hate apple and i always preferred android devices over it but if he was alive i think that would never happen
@Aran Rasekhi ok
Why did they get rid of the rental off TV Shows? (United Kingdom)
4:13 music, tv shows and music...
Can't wait to get apple tv! I will use it on mobile devices!
@anasadel - Then you watch your own library? You cant get ANY device which will stream you youtube/itunes/netflix magically faster than your internet connection. You instead would need to use your itunes library of stuff you already downloaded. If you in your beach house and want tv, then get cable or satellite or something. This is for "home" theater I would say
4:14 It's about Music, Music, and music?
That's called an accidental mistake. He actually said "It's about Music, TV Shows, and music," when the slide read "Movies, TV Shows, & Music." like you, Steve probably had a little brain fart and made a simple mistake while reading his notes. This is where we as listeners need to use logic to figure out what he intended to say, and not simply listening to the words that came out of his mouth. We've all made those reading mistakes-and it's not the first time he made accidental mistakes in his keynotes either.
In September 2010 and you could watch netflix/youtube from this little box ? no way ! In France most of the internet services providers were struggling with this through android 2years ago and it's worked like sh*t !
See how relaxed he is, Apple is still the same. They take their time and do the best possible. They listen to customers most of the time. Those are two things others don't do.
he didnt upload for 10 years already
Every company making their own streaming service now.
Everything apple makes is a square with rounded corners, it works.
Tim Cook forces unnecessary change. Steve Jobs gave us change we didn’t know we needed.
@Daleboy16 You can no longer buy and store them directly onto the device, but you can stream movies you bought in iTunes on your PC or Mac.
After reading all the comments, I think that it is just sheer insane that this guy knew EXACTLY what was up. I mean just think about how long ago 2010 was, thats a decade and a half ago at this point and Apple already had the "own nothing, rent everything" age figured out. Its actually just mindblowing that Steve and Apple were able to set the standards for literally every other company to follow suit years or even decades later.
@WarsOfHell no you HAVE to use hdmi :S there is no cables to change the output
Where's the keynote stream?!
They where so close to invent the Netflix model before Netflix did with subscription streaming
Everyone saying "r.i.p. Steve". Try something original like "Man, I miss him..."
Man, I miss him...
It's no longer something original
Jobs is dead man miss him miss him
free inspiration :)
13 months before his death😭
10 years later...............
In 2021, Apple has released a new Apple TV with A12 Bionic processor and high frame rates in 4K HDR.
@@atisbasak noice
@tippida how about the new one??? can you stream?
I watch TV for free. What about live NFL in HD for 99 cents a game? That'd be something I would be interested in.
i want one with blockbuster going out of buisnes soon so i need something to rent new movies when they come out so this will be great and just $100
A lot of people talk about Steve Jobs and his presentation skills in regards to the original iPhone. I find this to be more compelling. Direct targeting criticism and addressing it in under 10 minutes. I want to buy an Apple TV 2nd gen after watching this.
It's quite funny how much you see Apple fucking over their customers nowadays it makes you realize how much of a visionary Steve Jobs actually was. Hell I wasn't a believer at first but man now I can see it. He would never have released an overheating MacBook Pro, or a notched up iPhone X.
Do you know ? Now ur channel is so popular......
@TheYou0Tuber A) $229 to $99, B) This one is made of cheap plastic, not aluminum (which I'm sure is slightly more expensive to buy and mill), and this one does not have onboard storage like the old one. Harddrives aren't free...
Bro come back it's been years
Man this channel is older than me last video 12 years ago
7:39 , the women is thinking about how their company will complete with apple now .
I'm SICK of owning. It takes up space on my shelves, in totes and on hard drives, and truthfully I rarely watch the majority of it more than once because there's just too much stuff out there (from ALL OVER THE WORLD) to discover. The real gems, I'll own in one format or another, the rest, ONE AND DONE. This is the device I've been WAITING for them to release. GodDAMN that thing will be cool!
Coolestmovies Dont use God's name in vain. I dont know if you will see this since your comment is 7 years old, but if you dont believe in God, then what god are you referring to?
I can do this now on Playstation 3.
Hi
Is it rent only in the us as Itunes UK still allows you to buy movies
@rybob7 It does have internet... Were you even watching?
All rental. No purchases.
That means it will rake up lot of money on long term
If this thing had a USB jack and was able to play stuff from a portable storage device I'd buy one.
lol its so funny that your channel name i joshuag when my name is joshua goument keep up the apple videos im enjoying them
2nd gen was a mega hit..because it had a more than enough cpu and extra storage space inside so people could install XBMC media center..I remember used units actually ended up hiking up to 125-140 dollars on eBay
I love my Apple TV
LOL, I'm sorry but it is not cheaper to rent something on the apple tv a couple of times as opposed to buying the blu ray. A 1080p title costs £4.49 to rent usually, thats ridiculous pricing. But the apple tv is still awesome
but can sync your computer to the new one if you want
I love the apple V
This system is the holy grail for the recording and movie companies - you pay EVERY TIME you use their product. You don't own anything any more. If the companies decide they don't want to market an old song or movie any more - and you want to watch it again - tough noogees. Bend over, you're going to really like this....
2018？
did they announce ipod touch 4G?
$99
Me: *Shocked Face*
just look at steve jobs (the way hes dressed)
All HD (when available)
Now, if I said that a store was "open 24 hours (except 8pm-6am), 7 days a week (except weekends)", I think everyone would ignore the "open 24 hours, 7 days a week" bit.
So far the only thing Apple that I don’t want. This and the HomePod.
@rizrz34 ......you missed it. and it requires a mac
I still didnt get it . What if my internet connection is slow . What if I want to see it in my beach house ware there is no internet
I would totally buy one but i feel like they will release a 1080p one eventually.
*SpoILer AleRt* they will released a 4k version in 5 years.
Lol its the future
@MattAG02 that's just what the majority of people told steve jobs back in 2001 when he unveil the first ever ipod and call him crazy to enter the music industry.
>> Well "The Apple History Channel" doesn't have one video about mkLinux ???
MkLinux was the first attempt by Apple to support a free and open source software project. The work done with the Mach 3.0 kernel in MkLinux was extremely helpful in bringing up NeXTSTEP on the Mac platform, which would later become OS X.
I use Linux Ubuntu OS on my computer ! Android is also Linux based!
*30 500* subscriptors waiting for Nine Years a new video. :D
Apple Missed, and im sad to say this since im a huge apple fan but this just doesnt cut it..they bring back the 3rd gen Shuffle, a 1.5" ipod nano with touch (i dont see the point), iPod Touch i Like, Apple TV - Failure.
I want to see "the Incredibles2"