Man everytime I hear about Pepsi (as in the brand) Pepsiman always is brought up. Makes me wonder why they stopped using him when everyone brings him up all the time (even if it’s out of meme value)
@@smelly2897 Maybe something about that "general audience" internet culture and it's humor are still foreign to most, maybe it's actually not very effective. That or corporations are too focused on being sanitized and modernized.
@@smelly2897 it was only used in certain markets, in the mid 90s on, the only reason why the mascot was remembered was the ads from that era and the games existence in the west
@@pixeljacked8047 yeah i know it was only in Japan and stuff but it’s more fun than just a logo. Like everybody recognizes the Mcdonald’s logo but Mcdonaldland exists and people like it’s characters
They were probably eating it up. You might be suprised how out of touch some peoppe in high positions are amd also into weird stuff like esoteric number magic shit
This feels like they paid one guy 50 dollars to slightly redesign the logo, and another guy 500 dollars a day to make the most in-depth schizo theory to explain it.
I had the pleasure of introducing a teacher of mine to this document back when I was in highschool/secondary school, he read the entire document out loud in class while laughing hysterically and yelling "WHY DID THEY BUY THIS???" and other such phrases. It was a glorious descent.
I just love how most of these podcast episodes are things I haven't actually heard about. Not the same 5 serial killers, or the same news stories being told by 100 different RUclips channels. I dunno what to expect with this podcast but I'm always excited to listen.
@@dogmendogmen I think that's what I like, they do chris chan documentaries, or jeffrey dahmer's alleged internet history. it really wants to be unique even when covering something overdone
@@dogmendogmen Sure, but it is an aspect of him that is not often covered. I had never heard of all of that stuff before. Though i'll admit I don't know much about Dahmer.
Ok, this was the funniest Netlore episode yet. Cybershell trying to explain each step of the Pepsi ratio was pure gold. I can only imagine what the Spotify listeners thought of that.
I was listening to this while working at a fast food place and kinda just staring in awe and confusion at the Pepsi machine across from me, tldr: verbal signal jammer
as a graphic design student, the day I saw this document I genuinely got pissed at how bullshit designers have to make meaningless stuff just to have a chance to sell a design.
I genuinely believe that not only did the designer wholly believed everything said in this entire document. I also think the whole room was eating out of his hands save for 1 or 2 people
As someone who works in (non-corpo) marketing and communications... yeah. If it makes you feel any better, the graphic designers are just as much into this as the people they're pitching to. It's not drugs that they're on, it's circle jerking. It's a group of people on either side just vibing really intensely and exchanging buzzwords. If you're not in the conversation, it's complete nonsense, but when you're in it, you get it. It's a very weird space to exist in. Like the DNA arrows and shit at the start are completely unintelligible, but they would have made perfect sense to the designers, and when explained, the team they were pitching to would have understood it completely too. I hate this shit, it's too much talking for which image looks the nicest to my bosses, the clients. Docs like this are like a thesis for the designer as to how they came up with the design. They aren't usually this intense, but Pepsi is such an enormous company that I'm not surprised that they went in with the lost sea scrolls. Small and public sector clients won't expect this from you, brother, don't be discouraged.
@@OPTIMUSL1ME i assure you as a web designer this type of pitch is exactly what we do when have to sell something. we have to pull extravagance out of every design decision. we can't just say we did it because it looks better or functions we have to justify to idiots why it is better in every conceivable aspect including how it will be easier to maintain than what the competitors are doing. imagine trying to explain to somebody who doesn't know how a car works and questions why even include a steering wheel level of out of touch.
Seeing the new logo in step 6 behind all the math was a gut punch. It rides the fine line between being insane scribblings of a mad man and the mathematically-tuned designs of a Mad Man.
It's perfectly fine to walk into the shelves in the Pepsi aisle. The Pepsi aisle is a five-dimensional tesseract allowing us a continued resource of future magnetic dynamism for the reinvention of our DNA.
Jesus fucking Christ this is a deep deep pull. I'm glad Uli is legit doing pretty well these days. He even swam in blue water! It makes me smile to think about.
@@creativeusername7951 He's a somewhat legendary internet figure known for the bizarre way he expressed himself. Clearly mentally ill and connecting things in strange ways. Played Bubsy 3D for over 1,000 hours. There are interesting videos on him
I don’t think there’s such a thing as a “weirder” NETLORE episode at this point, and that’s a great thing imo I just enjoy hearing you guys talk in-depth about things
You guys should look into the Weegee lore detailed in the Weegeepedia and the history behind it, I know Cybershell mentioned it offhand in his "Best Wiki On The Internet" video, but looking into the sheer insanity behind some of the shit that happens in the Weegee lore detailed on that wiki wold make for a very entertaining episode.
Some art director did a ton of some kind of stimulant before thinking this up. I think this subject can only be explained by someone that talks fast to get the right effect. Good thing Cybershell is the one presenting this.
Fun fact, Pepsi Max has been the name of completely different products. In Europe and parts of Asia it was the name of a high-caffiene version, as the name implies. But the thing that actually makes it "Max" is the fact that they use a unique blend of artificial sweeteners, one of which was not initially approved for sale in the US. Some of the flavors released are really out there, too. Ever wanted your aspertame cola mixture with mojito flavoring?
i appreciate the korean flag bit. there's a funny scene about that in the korean film "Attack the Gas Station" : The film also makes a comment on American economic imperialism during a scene where Ddan Dda-Ra drinks from a can of Pepsi and a police officer chides him for his choice, chastising him for "giving money to the Yankees". The young punk defends his choice, saying that Pepsi is a Korean product, referring to the Pepsi logo's resemblance of the Taeguk symbol on the South Korean flag.
@@TheRealJaydenJohnsonRSS feed is this really useful thing that most sites had. It was just a means of basically subscribing without having to go check every single individual site you were following the feed from. RUclips used to have the feature too. But a ton of sites removed it because they want you to visit the site and not get it all on some off platform thing without ads.
and if my comment got eaten by code, RSS feeds are basically a means to get updates from sites/people that doesn’t involve going to a bunch of individual sites and have it aggregated in one place. It was and still is an incredibly useful feature that most of the internet seems to have forgotten about.
This is almost inspiring as an artist who has trouble explaining the meaning of their own work to others. For now on, if someone asks me what an artwork of mine means I’ll just find a way to make it about the golden ratio or the magnetic pull of the earth.
Yeah, if you hold yourself to any standard at all, you're already miles ahead of the pack. Learning all the institutions I assumed "monoliths" as a child were actually run by stupid, fallible humans has been vital
This document reminds of that one episode of 'Arthur' where Arthur was trying to come up with a new jingle for a cereal commercial contest, and he goes overboard trying to even come up with the right notes, as though trying to break it down into a science through his piano
This whole thing feels like a Pepsi employee got caught mindlessly drawing circles in his notepad during a board meeting and to not look like an absolute fucking fool in front of his peers came up with this whole elaborate theory as a cover up.
20:35 This whole section is a lot funnier if you keep in mind that pepsi's main competitor uses red as their primary colour and is doing perfectly fine selling cool fresh red drinks
I think the Pepsi logo did it better than the Korean flag, because the white streak breaking up the red and the blue gives it more contrast. In the Korean flag, it just kind of becomes a void of indeterminate color.
my favorite part of the Vantablack fiasco is the sidestory people always bring up about his Chicago “Cloud Gate” sculpture. apparently he used to hate that everyone calls it the Bean even though it’s. literally a giant metal bean. lol
Pepsi is high up there in terms of corporate madness, from accepting soviet ships as payment for soda, the whole jet sweepstakes fiasco and this design doc.
Yeah, i learned in artschool how to sell your designs, and my techer just said to make up bullsht when presenting it. And it works, you are selling the emotion to thw clients really. Admitetly i only did jobs for small businesses
Netlore always has something interesting. Not always enough to entice every click but just enough to always give a quick glance because of how interesting the topics are.
I'd seen bits and pieces of this document over the years but never the whole thing, which. God. That whole bit at the beginning reminded me of the Zybourne Clock, which is another good candidate for a Netlore episode, probably.
I think I'm starting to get it. If I throw a steel cube using the principles of the Pepsi ratio and achieve a perfect Pepsi rotation by riding a vending machine, it should create limitless expansion into the future.
Thank you so much for the frequent uploads, I just found out you both had this channel a while ago and I love these topics as well as your guys’ energy a ton!
Somewhat related Pepsi fun fact, during the cold war Pepsi's CEO stopped a fight between the leaders of the us and the Soviet union by offering a glass of Pepsi to them, Kylie Jenner style, and the Soviet leader liked it so much, he gave them a bunch of warships in exchange for Pepsi, making them one of the most powerful navies at the time
I discovered the new pepsi logo announcement on my own a few weeks ago and the conclusion i came to when looking at it and the old logo was that the old logo was made at a time when every company wanted to be apple which is why they went with such a soft font but now thats seen as boring and corporate so they went back to the old logo (because its just better) and now are going back to their old strategy of copying sonic the hedgehog
I don't know who's dumber, the marketing team that legit came out with this doc, or the suits that thought that this was amazing and gave them the project.
There’s an entire album that is scathing of Pepsi’s marketing (Dispepsi by Negativland, released in 1997.) Some of the songs use actual parts of Pepsi commercials and other advertising materials, but my favourite is “Drink It Up,” which is essentially a a list of puns on various drink brands with a chorus that begins “and my mind just turns to Pepsi.” I feel like my mind’s turned to something way worse personally, but that’s my cross to bear.
i definitely skimmed this document before, but that didnt stop this from still surprising me with how insane it is. glad to catch another podcast, love these
It never ends. It never lets up. The pepsi logo document is as 5 dimensional and relentless as the logo itself. I hope one day someone gets a hold of the recording for this meeting, and we get to see the greatest salesman in the galaxy.
I knew that Neil Cicierega song was about someone redesining the Pepsi logo but now that I've discovered the full story behind it, the full magnitude of the madness of these leaked documents, I'm really convinced the Neil Cicierega song has some more reasonable discourse in it. And that song goes into world order, planning phenomenons and redesinging society, stuff like that. I really find the topics Neil goes into to be less crazy and more comprehensible than all this geometry balance shit, this is more far-fetched and seems to require a deep understanding of geometry. I think the guy is kinda of a genius because even if all this nonsense is aimed at making it like look like there's more to it than just the designing of a fucking logo, the guy used some real geometry theory shit that's hard to comprehend and I think part of it it's real. I mean the universe of Pepsi is definitely completely made up, but some of this stuff looks legit. I repeat, I'm sure he used all of this in order to oversell his design in a sort of psychology trap, but in doing so I think he actually apllied some kind of deeper knowledge. A defintelly misplaced deeper knowledge.
9:26 omg i can’t believe i understand this. They’re saying “we can make a new logo, so if people don’t like it we’ll know just about what people will like, so we’ll be able to redesign it, until we exactly have what people like”
I remember being in a logo design class and my teacher used the Pepsi document as an example of how much thought goes into logo design. He was an absolute moron.
![Noob To Max With DRAGON REWORK In Blox Fruits [FULL MOVIE]](http://i.ytimg.com/vi/LnBMOinoOvA/mqdefault.jpg)
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
They gotta bring back Pepsiman. He was an unstoppable force of marketing.
Man everytime I hear about Pepsi (as in the brand) Pepsiman always is brought up. Makes me wonder why they stopped using him when everyone brings him up all the time (even if it’s out of meme value)
@@smelly2897 Maybe something about that "general audience" internet culture and it's humor are still foreign to most, maybe it's actually not very effective. That or corporations are too focused on being sanitized and modernized.
@@smelly2897 it was only used in certain markets, in the mid 90s on, the only reason why the mascot was remembered was the ads from that era and the games existence in the west
@@pixeljacked8047 yeah i know it was only in Japan and stuff but it’s more fun than just a logo. Like everybody recognizes the Mcdonald’s logo but Mcdonaldland exists and people like it’s characters
Unironically, yes please. I would fucking love that.
"How is that Max? That's like Pepsi-Minimum."
That line is way too hard. You just roasted a whole ass brand.
I would KILL to see the faces of the people in the board meeting when they revealed The Pepsi Ratio
Oh fuck, hi Lute, big fan of your videos
They were probably eating it up. You might be suprised how out of touch some peoppe in high positions are amd also into weird stuff like esoteric number magic shit
This is the kind of shit that upper management buys into wholeheartedly tbh
Watch the end of 2001: A Space Odyssey but replace the monolith with a Pepsi can and you'll get the picture.
Honestly the crazier thing than this whole situation is the fact that it worked.
My favorite part of Steel Ball Run is when Gyro told Johnny to use the Pepsi Spin, loved it
This feels like they paid one guy 50 dollars to slightly redesign the logo, and another guy 500 dollars a day to make the most in-depth schizo theory to explain it.
I had the pleasure of introducing a teacher of mine to this document back when I was in highschool/secondary school, he read the entire document out loud in class while laughing hysterically and yelling "WHY DID THEY BUY THIS???" and other such phrases. It was a glorious descent.
I just love how most of these podcast episodes are things I haven't actually heard about.
Not the same 5 serial killers, or the same news stories being told by 100 different RUclips channels.
I dunno what to expect with this podcast but I'm always excited to listen.
thats the best to describe this
this podcast always has some wild shit, its awesome
You say that but the last episode was literally about Jeffery Dahmer.
@@dogmendogmen I think that's what I like, they do chris chan documentaries, or jeffrey dahmer's alleged internet history. it really wants to be unique even when covering something overdone
@@dogmendogmen Sure, but it is an aspect of him that is not often covered. I had never heard of all of that stuff before. Though i'll admit I don't know much about Dahmer.
Ok, this was the funniest Netlore episode yet. Cybershell trying to explain each step of the Pepsi ratio was pure gold. I can only imagine what the Spotify listeners thought of that.
I was listening to this while working at a fast food place and kinda just staring in awe and confusion at the Pepsi machine across from me,
tldr: verbal signal jammer
I'm just shocked that everyone at PepsiCo sat through this presentation without laughing them out the door. This looks like an Impractical Jokers bit.
as a graphic design student, the day I saw this document I genuinely got pissed at how bullshit designers have to make meaningless stuff just to have a chance to sell a design.
Yeah this reminded me uncomfortably of when I studied web & graphic design and got an inkling of what pitching a design is like
I genuinely believe that not only did the designer wholly believed everything said in this entire document. I also think the whole room was eating out of his hands save for 1 or 2 people
As someone who works in (non-corpo) marketing and communications... yeah. If it makes you feel any better, the graphic designers are just as much into this as the people they're pitching to. It's not drugs that they're on, it's circle jerking. It's a group of people on either side just vibing really intensely and exchanging buzzwords. If you're not in the conversation, it's complete nonsense, but when you're in it, you get it. It's a very weird space to exist in. Like the DNA arrows and shit at the start are completely unintelligible, but they would have made perfect sense to the designers, and when explained, the team they were pitching to would have understood it completely too. I hate this shit, it's too much talking for which image looks the nicest to my bosses, the clients. Docs like this are like a thesis for the designer as to how they came up with the design. They aren't usually this intense, but Pepsi is such an enormous company that I'm not surprised that they went in with the lost sea scrolls. Small and public sector clients won't expect this from you, brother, don't be discouraged.
@@OPTIMUSL1ME i assure you as a web designer this type of pitch is exactly what we do when have to sell something. we have to pull extravagance out of every design decision. we can't just say we did it because it looks better or functions we have to justify to idiots why it is better in every conceivable aspect including how it will be easier to maintain than what the competitors are doing. imagine trying to explain to somebody who doesn't know how a car works and questions why even include a steering wheel level of out of touch.
Seeing the new logo in step 6 behind all the math was a gut punch. It rides the fine line between being insane scribblings of a mad man and the mathematically-tuned designs of a Mad Man.
Nice reference, should I watch Mad Men?
@@tivvy2vs21 Yeah it’s a pretty good show. Matthew Weiner the show runner is apparently a weird asshole but the show is good
Do you know how to read? He wrote Mad Man not Mad Men, completely diferent topic.
@@thatguynobodywants3716 never heard of it
Oh, I guess not
"pepsi minimum" thanks for that cybershell
It's perfectly fine to walk into the shelves in the Pepsi aisle. The Pepsi aisle is a five-dimensional tesseract allowing us a continued resource of future magnetic dynamism for the reinvention of our DNA.
I'm so glad Uillillia found gainful employment in the wonderful world of brand marketing.
Jesus fucking Christ this is a deep deep pull. I'm glad Uli is legit doing pretty well these days. He even swam in blue water! It makes me smile to think about.
...? Please explain.
@creativeusername7951 google Ulillillia for yourself and you'll figure it out.
@@creativeusername7951 He's a somewhat legendary internet figure known for the bizarre way he expressed himself. Clearly mentally ill and connecting things in strange ways. Played Bubsy 3D for over 1,000 hours. There are interesting videos on him
I don’t think there’s such a thing as a “weirder” NETLORE episode at this point, and that’s a great thing imo
I just enjoy hearing you guys talk in-depth about things
The level corporate brain rot has reached is truly...
...Breathtaking
I wonder if Sega board meetings are this insane
It’s all quite universal on the whole too...
You guys should look into the Weegee lore detailed in the Weegeepedia and the history behind it, I know Cybershell mentioned it offhand in his "Best Wiki On The Internet" video, but looking into the sheer insanity behind some of the shit that happens in the Weegee lore detailed on that wiki wold make for a very entertaining episode.
I second this
They should talk about the Pooh’s Adventures wiki too. That is a fucking rabbit hole
@@LongSinceDead1 I second this
@@LongSinceDead1compact disc
As a person who actually took a marketing class, I have to say that I got lost about where they were coming from at around page 2 of the document.
That's still too many
This just makes me wonder if there are crazier docs out there that just haven’t been leaked…
I like how the drawing for this image introduces the logo as a new character.
it’s been 2 weeks… we had it so good
as someone who's into graphic design, learning about the pepsi gravitational force was truly a "breathtaking" experience
Some art director did a ton of some kind of stimulant before thinking this up. I think this subject can only be explained by someone that talks fast to get the right effect. Good thing Cybershell is the one presenting this.
Honestly, they're not lying. It's indeed breathtaking, because I can't stop laughing
They missed a week, it’s over yall
@@mitakemiyao they are probably just making a longer video
Fun fact, Pepsi Max has been the name of completely different products. In Europe and parts of Asia it was the name of a high-caffiene version, as the name implies. But the thing that actually makes it "Max" is the fact that they use a unique blend of artificial sweeteners, one of which was not initially approved for sale in the US.
Some of the flavors released are really out there, too. Ever wanted your aspertame cola mixture with mojito flavoring?
I personally really appreciate the more visual direction of the podcast, since I like watching things on the side while multitasking
i appreciate the korean flag bit. there's a funny scene about that in the korean film "Attack the Gas Station" :
The film also makes a comment on American economic imperialism during a scene where Ddan Dda-Ra drinks from a can of Pepsi and a police officer chides him for his choice, chastising him for "giving money to the Yankees". The young punk defends his choice, saying that Pepsi is a Korean product, referring to the Pepsi logo's resemblance of the Taeguk symbol on the South Korean flag.
Oh so that's what Neil was singing about
They listened and added an RSS feed, thanks!!!!!
I'm so confused what that is
@@TheRealJaydenJohnson Thing that lets you listen to the podcast on most apps
@@TheRealJaydenJohnsonRSS feed is this really useful thing that most sites had. It was just a means of basically subscribing without having to go check every single individual site you were following the feed from. RUclips used to have the feature too. But a ton of sites removed it because they want you to visit the site and not get it all on some off platform thing without ads.
and if my comment got eaten by code, RSS feeds are basically a means to get updates from sites/people that doesn’t involve going to a bunch of individual sites and have it aggregated in one place. It was and still is an incredibly useful feature that most of the internet seems to have forgotten about.
@@TheGuyWhoIsSitting And with Spotify killing stuff like Spotifeed, the RSS feed is really useful.
This is almost inspiring as an artist who has trouble explaining the meaning of their own work to others. For now on, if someone asks me what an artwork of mine means I’ll just find a way to make it about the golden ratio or the magnetic pull of the earth.
Yeah, if you hold yourself to any standard at all, you're already miles ahead of the pack. Learning all the institutions I assumed "monoliths" as a child were actually run by stupid, fallible humans has been vital
if this PDF was made today, i’d only believe it was generated by AI after someone told it to come up with some bs
All AI derives from humans, all its patterns are inherited.
This is where "pepsi meatbrain" entered my vocabulary when Deadwing Dork talked about this!
This document reminds of that one episode of 'Arthur' where Arthur was trying to come up with a new jingle for a cereal commercial contest, and he goes overboard trying to even come up with the right notes, as though trying to break it down into a science through his piano
This whole thing feels like a Pepsi employee got caught mindlessly drawing circles in his notepad during a board meeting and to not look like an absolute fucking fool in front of his peers came up with this whole elaborate theory as a cover up.
my favorite funny computer men talk explain something that i wanted to know more about but then forgot about. god thank you. sincerely great topic
its insane that this podcast is as consistent as it is
20:35 This whole section is a lot funnier if you keep in mind that pepsi's main competitor uses red as their primary colour and is doing perfectly fine selling cool fresh red drinks
"What the fuck that should be Pepsi Minimum"
Funniest thing Cyber has ever fucking said.
Thanks for being my favorite visual podcast
I think the Pepsi logo did it better than the Korean flag, because the white streak breaking up the red and the blue gives it more contrast. In the Korean flag, it just kind of becomes a void of indeterminate color.
This made me think about the Vantablack license. That story is just as crazy as this one.
my favorite part of the Vantablack fiasco is the sidestory people always bring up about his Chicago “Cloud Gate” sculpture. apparently he used to hate that everyone calls it the Bean even though it’s. literally a giant metal bean. lol
My mom heard that story and her first reaction was "sounds like they're exes"
Pepsi is high up there in terms of corporate madness, from accepting soviet ships as payment for soda, the whole jet sweepstakes fiasco and this design doc.
Yeah, i learned in artschool how to sell your designs, and my techer just said to make up bullsht when presenting it. And it works, you are selling the emotion to thw clients really. Admitetly i only did jobs for small businesses
Yeah, you don't sell the steak, you sell the sizzle.
@@AdoochiTrue!
Its just like my web design class you have to try to convince people you just reinvented the wheel or else youre toast.
Another great episode! Normally I would complain that these are too short, but so long as we’re getting regular uploads, it’s not a problem!
Oh snap I didn’t expect a new episode this soon lol, as a Graphic Design Student this is gonna be a good one ^^ can’t wait for the nonsense
Netlore always has something interesting. Not always enough to entice every click but just enough to always give a quick glance because of how interesting the topics are.
I love how you guys could talk about literally anything and make it entertaining
I'd seen bits and pieces of this document over the years but never the whole thing, which. God. That whole bit at the beginning reminded me of the Zybourne Clock, which is another good candidate for a Netlore episode, probably.
I so wish I could post a picture of Johnny five aces..
I think I'm starting to get it. If I throw a steel cube using the principles of the Pepsi ratio and achieve a perfect Pepsi rotation by riding a vending machine, it should create limitless expansion into the future.
You guys are tapping into things that I only remember when I’m laying in bed trying to fall asleep
Listened to this on spotify, and honestly cybershell described it better than it actually looked
weekly netlore really was too good to be true
I don't care if this has nothing to do with the net, I love everything from this podcast.
The logo leak was very popular online and internet man Niel Cicirega(or w/e) made a song abt it.
Listened to this while drinking Pepsi. Truly a Breathtaking experience
My favourite edit of the Pepsi logo is where the blue part is a sticker of the old Pepsi logo peeling off and revealing the Coca-Cola logo on the red.
This is exactly the kind of weird obscure knowledge I need. I love this podcast
vexillology/NAVA member here! I think Pepsi has a better design as a logo but I think South Korea's yin-yang works better on a flag.
Thanks for the mention! The Doc must be shared. It is simply too insane not to obsess over...
I love manic, sarcastic Cybershell. It’s my favorite thing ever.
This is SUCH a good idea for an episode, lol.
The main takeaway of this is that working in advertising just fucking destroys your brain
Thank you so much for the frequent uploads, I just found out you both had this channel a while ago and I love these topics as well as your guys’ energy a ton!
Somewhat related Pepsi fun fact, during the cold war Pepsi's CEO stopped a fight between the leaders of the us and the Soviet union by offering a glass of Pepsi to them, Kylie Jenner style, and the Soviet leader liked it so much, he gave them a bunch of warships in exchange for Pepsi, making them one of the most powerful navies at the time
That wasn't the actual main motivator behind the decision, in case you're somehow serious
@@quantumblur_3145 what was it then?
Cybershell: "It's not sexual, DON'T say it sounds sexual."
Also Cybershell: "It's got this cummy-looking color..."
I discovered the new pepsi logo announcement on my own a few weeks ago and the conclusion i came to when looking at it and the old logo was that the old logo was made at a time when every company wanted to be apple which is why they went with such a soft font but now thats seen as boring and corporate so they went back to the old logo (because its just better) and now are going back to their old strategy of copying sonic the hedgehog
I love how this episode was Cybershell's revenge against Bernie for being lead last episode.
Cybershell: "I'm gonna end this man's whole brain"
redesign your logo slaps
This document, unironically, was a major factor in my career path... away from advertising & design.
I do hardware repairs for robots now.
15:03 as a Graphic Designer, I kinda died inside trying to follow this madness 😭
this is legitimately my favourite podcast right now, keep up the good work boys
I fucking love this document because it really is a schizophrenic amalgam of geometry, shape theory, and fucking pepsi it's so fascinating
I don't know who's dumber, the marketing team that legit came out with this doc, or the suits that thought that this was amazing and gave them the project.
I was just talking about the ‘Breathtaking’ document with my friends the other day! Perfect timing ❤
I’m starting to realize that soda lore is really where cybershell shines.
Redesign your logo, we know what we're doing
Make the calculations, put them into action
We will find the angle
Starting with convention
On to innovation
Everything's connected
@@joejoe644 Here we have a circle
Smooth and inoffensive
This will be the basis
For your revolution
Gravity is crucial.
Geomagnetism.
@@CupertinoEffect With some calculation
We will find your logo
Oh man. This reminds me, would you guys want to cover those Sony email leaks from like 2015?
There’s an entire album that is scathing of Pepsi’s marketing (Dispepsi by Negativland, released in 1997.) Some of the songs use actual parts of Pepsi commercials and other advertising materials, but my favourite is “Drink It Up,” which is essentially a a list of puns on various drink brands with a chorus that begins “and my mind just turns to Pepsi.” I feel like my mind’s turned to something way worse personally, but that’s my cross to bear.
i definitely skimmed this document before, but that didnt stop this from still surprising me with how insane it is. glad to catch another podcast, love these
THANK YOU for the RSS feed!
It's accurate that Cybershell mentioned Jojo Part 7 because all of this sounds like something Araki would come up with in the latest parts
It never ends. It never lets up. The pepsi logo document is as 5 dimensional and relentless as the logo itself.
I hope one day someone gets a hold of the recording for this meeting, and we get to see the greatest salesman in the galaxy.
I knew that Neil Cicierega song was about someone redesining the Pepsi logo but now that I've discovered the full story behind it, the full magnitude of the madness of these leaked documents, I'm really convinced the Neil Cicierega song has some more reasonable discourse in it. And that song goes into world order, planning phenomenons and redesinging society, stuff like that. I really find the topics Neil goes into to be less crazy and more comprehensible than all this geometry balance shit, this is more far-fetched and seems to require a deep understanding of geometry. I think the guy is kinda of a genius because even if all this nonsense is aimed at making it like look like there's more to it than just the designing of a fucking logo, the guy used some real geometry theory shit that's hard to comprehend and I think part of it it's real. I mean the universe of Pepsi is definitely completely made up, but some of this stuff looks legit.
I repeat, I'm sure he used all of this in order to oversell his design in a sort of psychology trap, but in doing so I think he actually apllied some kind of deeper knowledge.
A defintelly misplaced deeper knowledge.
22:43 - The Caffeine Free Diet Pepsi’s concept colour here only seems visible on mobile if you tap the screen while playing the video.
We are here to help you. Everything's connected.
Every copy of the pepsi design document is personalized
9:26 omg i can’t believe i understand this. They’re saying “we can make a new logo, so if people don’t like it we’ll know just about what people will like, so we’ll be able to redesign it, until we exactly have what people like”
00:52 Cyvershell’s sarcasm here has me cracking up lmfao
RIP netlore fans who aren't here for cybershell and bernie and genuinelly expected net lore
So that's why Modern Sonic was changed to a lighter blue, so he could be cool and fresh. SEGA learned from the best.
just an ad exec clearly having a manic episode
I like how the art/fanart for net lore has Bernie as this cute little snowman but cybershell is a gross, alcoholic Sonic
They balance each other out
This show actually lasted a while as far as podcasts go
I remember being in a logo design class and my teacher used the Pepsi document as an example of how much thought goes into logo design.
He was an absolute moron.
Honestly you guys should do an episode on Infamous Wikipedia users, seems like it fits the niche.
8:02 He said the thing.
We know what we're doing
While I don’t agree with everything Bernie sanders says I’m happy to hear him on the podcast.
Yous are cranking these out.
The gravitational pull of the Pepsi universe keeps bringing back to this subject every few years.
Hey man, I'm fine with the visual heavy topics. I think they are awesome.