Artist Branding Explained in 42 minutes
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- Опубликовано: 8 июл 2024
- Branding for Musicians | The 12 Brand Archetypes
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Timecodes
0:00 - Coming Up
0:34 - Intro
1:20 - The 12 Types of Brands
4:52 - Your Music vs Your Brand
6:42 - Fashion vs Your Brand
8:11 - Having Multiple Brand Identities
10:41 - The Innocent
14:02 - The Explorer
16:49 - The Hero
19:35 - The Outlaw
23:00 - The Jester
25:53 - The Lover
27:57 - The Sage
29:07 - The Magician
32:13 - The Everyman
34:35 - The Caregiver
36:22 - The Creator
37:43 - The Ruler
39:12 - Identifying Your Brand
40:39 - Outro
41:34 - Next Video
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![Brand Archetypes [The Brand Personality Framework]](/img/1.gif)
Which brand archetype(s) did you choose for your artist brand?
Like he said before he even started…😂. Be yourself, live, follow your creative heart, and you will be happier than worrying about “brand”…you will also be authentic when you reach each level.
Just went through this whole video again, took notes and created a spreadsheet. This is GOLD man. Can’t thank you enough 🙏🏼🔥🏆 Grateful to be here before your channel explodes with success. May be signing up for that call soon
Really happy to hear it helped man! Note takers are money makers 🔥
You are a king and I’m sharing you out 🎉
Happy you enjoyed, thank you for watching!
Great work!
Wow, this is amazingly helpful content. Thank you for what you do! 🙏🏼🔥🙌🏼
Thank you!!
This blew my mind
Great video bro 💯📈
Damn dude this was so insanely helpful, got me taking notes and everything! Thank you for your wisdom and dedication. This video came out amazing and I can’t wait to catch up on your others. Thank you!! 🏠
No problem man, happy you found this helpful! Note takers are the money makers 💯
Thank you so much!
Happy it helped! Btw I didn’t think about it when designing this, but it does look like the Nigerian flag 😂🔥
Such an amazing video, honestly well done 👏
Glad you enjoyed it!
This is loaded with gemssss
Helpful video 👏🏽
Happy it helped!
Love this. Thanks so much.
Glad you enjoyed it!
this was very insightful, thank you so much
Happy it helped, thank you for watching!
Beautiful video
really great video & understanding on the subject! thank you for sharing!
Thanks for tuning in!
Amazing Video
Great breakdown very good video and information 👁️
Glad you liked it!
Good idea
jester outlaw baby. subbed💪🏼
Powerful combo 🔥
Make sure you're timing the title card at the end right! There's a good 10 seconds where there's no next video to watch. But I'm glad i found your channel! I def subscribed:)
I really appreciate the feedback! Happy you enjoyed the video 🙏🏽
@@IndieLeverage for sure!
Really fucking good video vro broke that shit down eloquently
thank you bro 🤝🔥
No doubt!
I just find out myself here, great and relaxing video!
Glad you enjoyed!
I have several thoughts on my brand
Very interesting…
bro this video was amazing!! good work, could you please do one for Afrobeats artist?
Thank you for watching! And these branding principles will apply no matter what genre, hope this helps!
Can you make a video on being a mysterious artist ?
What specific questions do you have about it?
2 minutes into this and I'm like damn time to get the note pad out haha
Thank you for watching, hope it helps!
You forgot to put Budlight in the outlaw section lol
Nice video. Can you tell me why some of the artist in the innocent category aren’t the everyman? The criteria seems very similar
Yeah you’re right man, they could fit into both for sure. But not everyone in the everyman necessarily fits the innocent. Most brands will have 2-3 but some go together more commonly than others. I feel like some of the strongest brands have unique blend, but not too many where it’s confusing
bro the way you tlk makin me mad uncomfortable lol thank you for the info tho great stuff
How'd you learn all this stuff man? Would you reccommend any books? Thanks for the gems 🙏
I haven’t found any specifically about brand archetypes for artists but one of my top book recommendations to anyone in the music industry is “How To Make It In The New Music Business” by Ari Herstand 💎
@@IndieLeverage thank you!
How do you manage to get sponsors with only 290 subs?? I didn’t know that was possible
Sounds like you need some water bro lol. All jokes aside, great video
Yeah man I was sick af and recording this one was brutal lol. Glad to see it paid off and you enjoy the video. Thanks for watching 🙏🏽
Dude ur voice is very straining, great vid tho 👌
Yeah man I was sick af recording this one 😅 glad you still enjoyed the video tho
This video money bro
What if youre all of them ?
Like most things, it lives on a spectrum. You just gotta self-reflect and figure out what you represent the most
Is that a Nigerian flag on the mic? 😮😅