I don't know where people get the perception that BMW, Mercedes Benz, Audi and the rest of the major brands manufacture all the parts themselves. They outsourced 50%of their parts elsewhere and assembly everything together.
Yes, they outsource but they come up with the engine architect. They pick their previous model and remodel the engine to produce a better output, these designs are down to the smallest component of the engine and take these designs to production plants that now bring that design to life. Afterward, they carry out product tests and UAT, stress tests, and accident tests. Engine performance test. I love Nigerian car companies and what they are doing but what we have is they order parts without design or architecting, then bring them together. The BMWs, Benz, and Toyota are already doing architectural designs for 2025 - 2027 cars. They are also coming up with other concepts of cars, can we say the same of our own car companies. We hope they get there one day when we come up with a design architect that the BMWs and Benz will look at, and copy by ordering parts in China and merging them together.
They design and engineer their cars from scratch and then outsource some parts to be manufactured by 3rd parties. Ask yourself, why do these "Nigerian" car companies have 10+ car models. it took telsa a new company to 5 years to make their 2nd car model. Rivian still has 1 car model after 3 years. Same can be said with every new car company. it takes years if not decades before they can develop their 2nd car model. but these are billion dollar american compies, but a nigerian car company with little resources can have 10+ models? the math is not adding up.
Other vehicle brands designed 100% of their car parts and specs and outsourced production to other companies to produce for them. Unlike innson that imports the steel, cables/ wiring, tyres, batteries, Everything in the interior, and then claims to be manufacturing. Innoson does not have a research, development, and testing team that every original vehicle manufacturer has. INNOSON doesn't even design its cars to start with. They only press steel, weld and then assembly every other thing asides some of the plastic components which they actually manufacture. Notice how Nord and Innoson has similar vehicle design. The Nord guy was actually honest.
Bro, the biggest problem is that this producers are not ready for the Nigerian market. They keep producing luxurious cars, targeting the elite who wouldn't patronize them instead of building low-cost economic cars that public school teachers and civil servants can afford. I can't use my 50 million to buy a locally-made car that is not trusted but I can spare 5 million for a locally-made car. they should focus on economic cars. the economic class is large.
Your points are well made, in fact I was going to make a similar point. For one thing, these Nigerian manufacturers are making vehicles similar to what are made outside and notably outside Nigeria in DEVELOPED COUNTRIES and brands, when they simply need to look at the emerging economies and their car manufacturers to learn what they did to get big and penetrate their markets And yes, it comes down to price$ I have told my Nigerian friends years ago to take a feather from the hat of Tata Motors (India), their approach is the best solution, they focused on making affordable cars that are adequate and within reach to their own market and it was a great success, they have grown and gone on to make many other vehicles in every range of luxury, with their large dominance in India they went on to buy some of the best luxury car brands in the world ( notably Jaguar & Land Rover, still made in the UK, but owned by the Indian multinational Tata (Motors) Group). This is what Nigerian automakers need to learn, the largest companies, brands and all businesses make their money focusing on key their target markets, not reaching for the stars Be Practical, learn from the similar markets and stop comparing yourself to developed countries/brands/markets You aren’t in that paradigm and won’t get their until you identify your key target market
I live in Detroit, Michigan the home of the Big 3 Car Companies. I've worked in the Automotive Industry assembling cars. Most modern cars are assembled from various components produced from what is known as Tier 1 suppliers. the seats come from one company, the center console from another company, the wiring harness from some place else, etc. the supply chain is complex and specialized. One company will produce seats for multiple car brands for instance. But that company only produces car seats etc. I would love to drive a Made in Nigeria car. being able to drive an African Manufactured vehicle would be awesome.
Driving one would be awesome.. Owning one would suck.. I live across the river from you bro in Windsor.. Building quality cars requires quality skilled people running the assembly line..Thats why cars built in Mexico are crap, and toyota don't build Lexus brands in any other country other then Japan and Canada..
@@WALTCHARAMBA To be fair, Toyota like most major manufacturers build thousands of cars per day. For instance on average 13,000 corollas are pumped out a month. That's in comparison to just 10 of these Nigerian cars. These Nigerian cars are basically built by hand. That's more like Ferrari. They build just 14 cars a day. So you can have high quality low volume cars. They are basic cars that look to be serviceable by most repair shops. I'd be willing to buy one. Every major brand started off small.
@@gl7011 lol Toyota does not build 13000 corollas a day. Maybe 1300, but not 13000.. And these Nigerian cars are not made anything like a Ferrari..And no one buys them, cause parts are hard to get and you'll always be needing parts if you do buy one..And there is no aftermarkets parts for them cause they don't sell enough of them..
@@WALTCHARAMBA Dude they sell 1.1 million of those annually. It's sold in 150 countries. That works out to roughly 4400 a day, Globally. In just the United States they SOLD 21,237 in May 2024. That's 707 a day. They sold 232,369 in 2023. That works out to 636 a day. The point is, they are a volume manufacturer. The production process is very complex when you're producing at scale. But low volume can be high quality and profitable. That's the main point I was getting at. Production doesn't have to be overly complex either. As demonstrated by the ultra premium name plates. They are all hand built.
The problem isn't whether the cars are manufactured or assembled, it's a marketing issue. Most African markets are simply not mature or rubust enough to support the manufacturing of all the components need to construct a car. Just like with computers, most car brands actually purchase OEM parts and components to build their product. This is true in Europe, Asia and the Americas. The only thing these companies need to say is "We source all our materials from world class manufactures to assemble the safest, fully featured vehicles, whilst maintaining an affordable price point".
That, right there, is the problem! Most Nigerians cannot afford a brand new car even if it's cheap. The Nigerians who can afford a brand new car would rather not experiment with a whopping $20,000+! Unless government can pay subsidies for making these cars a quarter of their prices (like China is doing with their EVs), these Nigerian companies will suffer. If I was Innoson, I'd try in another African country before coming back home because this country is not serious.
Bro it's everything, marketing alone won't help. There are myriad of issues. Roll the video back to when he arrived Innoson motors outside!! What did you see?? Disgust is what I saw! You want people to buy but your environment, surrounding area is disgusting, it says a lot!!!
I am a South Africa, here in South Africa, 90 % + car are produced here, importing a car is from abroad is exemely expensive , government make sure that you pay higher tax to discourage importing car
I'm a huge fan of Steven's content and love watching his videos! It's great to see Nigeria represented by such a talented creator who consistently produces high-quality, engaging content. Keep up the fantastic work, Steven - I'm a big appreciator of your efforts.
Thank you for the content!. It's preferable to invest rather than rely on the government. My wife and I started with just $4000. Because I was skeptical about investment but fortunately now I regret not starting bigger.
Among many coaches, Amiya Janson stands out as a popular choice. Her recognition is growing daily, and her strategies have proven highly effective. With years of experience in the financial market.
This is my take, the manufacturers should go into aggressive advertisement and make the people of Nigeria and other African countries know how good these vehicles are
Aggressive marketing for which target market? That will be a waste of advertisement. How many Nigerians can afford a new car or a clean direct Belgium?
The reason why Nigerians aren't buying vehicles made in Nigeria is because the industry is untrustworthy. They need to destroy the corruption in the local industry to change the trust levels.
The problem is our leaders don't lead that is why many Nigerians don't follow! If from the top to the lowest in government buy and use made in Nigeria it is going to be easy for Nigerians to buy and use as well. Thank you Steven for promoting made in Nigeria though your channel to the world. Cheese
Well guess what. Innoson provides installments for purchasing the cars. Same as GAC, Suzuki etc. they provide car loan services in collaboration with commercial banks in Nigeria. If you contact them you can get more information
This is very impressive! Thank you for highlighting the vehicles being made in Nigeria. It's sad though that government officials don't purchase local to support the Nigerian economy. Nawaooo. Sending love from a Black American brother in the US!
Just for the fact that the NORD CEO himself joined you for the video, I will buy the car. It says a lot about the man’s personality and values. I live in the UK and it will surprise you to know that I see a lot of IVM cars here especially pick up trucks, vans and buses. At some point I was questioning whether they were actually INNOSON vehicles - but they truly are. I think Nigerian car manufacturers should advertise more. Make those sort of sexy ads that foreign car brands make. I’ve never seen a NORD ad or an IVM ad on RUclips for example. Hell I never knew about NORD until this video. And that lovely young man who makes super cars should advertise more as well. Social media is a good place. Great video as usual. Thanks a bunch Steven.❤
No car manufacturer produces up to 65% of the vehicle components. The always outsource the components. You find 1. JBL, Sony, etc sound systems. 2. AGM engine 3. You find Ren@ult prototype engin€ in some popular brand cars 4. Suspension ……………..************
@@Nurse_villaNigerian cars are more expensive than imported used cars. And their prices are way beyond what an average Nigerian can afford. If Nigerian people can afford the cars, a lot of people would be purchasing them. The made in Nigerian cars are made only for the rich....
Lmao why u proud of dese Nigerians dey cant even make cars for they folk. U should be proud of what we got goin on up north in Atlanta. We built a whole city in a country that hate us. Nigeria cant even shine i na country full of Nigerians.
While I in general agree with you I have to tell you a little bit about this specific step. I am an automotive engineer and I planned body show welding systems for quite some years. If you look at the front right of the video there is a spot weld gun visible. Those have copper caps that need to be cleaned/milled down frequently to work properly. Otherwise they don’t weld inside their parameters. He has done the weld points with the gun first and now saw that some spotwelds are not done properly. Redoing it with the gun is not doing the trick, thats why he is trying to do the spotweld by hand. Repairing a spotweld by hand is an official procedure that can be done at a rework station. However you have to do it properly. I do not dare talk about the welders skills over the internet, bit if he did it correctly, that weld is 100% fine. Now if we take the general tone of this video and in what a bad light the Nigerian car industry is, form your own opinion about those handmade welds.. I just wanted to give you a heads up that this form of repairing a spotweld is generally allowed in automotive production.
@@rolux4853 I mean the fact he is welding with sunglasses and bare arms. I can't see the tack quality from the video. That's probably fine. But if one part of the manufacturing is unprofessional the rest probably is too.
Fellow Africans tend to forget that for every multinational there is specialisation,thus several parts come from different manufacturers. The subtitles are so good and well edited,thx for smart work,great luv from PEARL OF AFRICA,continue the hustle of producing informative documentaries as such. JAH BLESS U & CREW.
He can't have such business if he's not intelligent na😂. But how our government couldn't understand this simple stuff is bewildering. One of them was talking about maintenance after 4 years, like they use their cars for 4 years... mtchew. Well, my first choice vehicle is IVM GRANITE sha. Having seen Nords SUV, I will also consider it for a Family car.
Really interesting piece. Out of all the cars I have only heard innoson, Nord and Benni are new to me. So happy to see Jeffery Benson. Nice, thumbs up to Firepips
Nice job Steven. I like the fact one of the cars is named “Ikenga”. We need to value our local products. We need to value our own people and our identity. You are doing a great job,Steve.
The Nigerian branded cars should allow car journalists to review their cars more in other for the people to know more about the brand and its reliability.
10:30 I genuinely feel like I could figure out which engine it has in there considering the sole fact he called a V4 engine with turbo a V6 engine lmao. Homie, my man, you got a turbocharged 4 cylinder engine in that SUV, not a V6. :D
The reason why Nigeria is poor is because we import everything. For example, if Nigeria manufactured airplanes in Nigeria, plane tickets would be cheaper. We need to industrialize Nigeria, we cannot import used cars that have been used abroad.
@@m99226 How can you compare Nigeria with Mauritius. Mauritius is an island with few inhabitants and attracts a lot of tourism. And regarding investments, you have to filter, an investment to build a beer factory is not the same as an investment to build an airplane factory.
Nigeira does not import everything, we just import much more than we produce, get your facts right. We also produce certain things. Make una dey calm down😅 An example is vehicles, and you saw in this video that we produce them, not so? But is it being patronize enough?
@@mrnaija101 What I was referring to is that our industrial capacity is poor, for example, so far there is no Nigerian company that produces airplanes or helicopters. There is also no company that produces heavy vehicles, which makes housing prices more expensive since real estate companies have to buy imported heavy vehicles.
If we can go to their schools, compete & come out the best graduating student's, etc. Why then do we need their help to run & manage our own affairs/business? We would collaborate if it makes $en$e, no doubt. But we Nigerians would rather own our sh#t, outright. The trickery of the west is beyond what the ordinary eyes can see. We Africans must learn.
@Tefera-hf8fw Even the Chinese would deny that lie. We have always owned our shit, home & abroad. That's something we don't see in other African countries.
Nice one Stephen. I like the honesty of the NORD CEO when you asked about getting inspiration for their designs. On the other hand, I was somewhat disappointed with the Innoson reps answer. We are not blind and people do not appreciate being patronised or being lied to. As.a member of the public, I instantly gravitated to NORD. HONESTY IS ALWAYS THE BEST POLICY
Nord CEO said the truth because he is the owner hence no consequence for saying the truth, the Innoson guy is just an employee trying to protect his job, he may say the truth & lose his job. If it was Innoson himself, he may say the truth as well.
@@judeandehReally? For a company? 😂😂😂 you people can't stop amazing. As Rep in my company, you're mandated to say truth always or you get sack. It's part of core values that Companies don't joke with.
Since I have Been Buying Innocent Cars, I Don’t Have Any Regrets. The Federal Government, The State Government, And The Igbo Should Stop Buying Cars For Other Countries.
The car dealer put across really good points. Great video Steven, the only issue is that you keep comparing Nigerian-made cars to Luxury brands like Mercedes. The features offered between the two are day and night. The features offered by Nigerian -made cars are a decade behind the current market.
Well done to Nigeria 🤝 it’s amazing you have success already stop worrying for people that don’t understand. They will come back when they realise you have made history 🤝
Hello Steve, Thanks for showing the world the auto manufacturing car made in Nigeria, the problem is that the manufacturing cars they have to do more on publicity worldwide especially in all the national TV program and every possible Miss to let people be aware of their product
The problem is they don't have their identity. they just acquire licences to copy japanese and chinese vehicles. most times you can't even differentiate the vehicles . They only change the emblem and name. nothing more
Worldwide???😂😂 Who will wake up one day and say Let's buy Nigerian cars coz Japanese cars aren't good as Nigerian. Maybe first of all build a reputation. Building reputation takes time. You cannot be 1 year old company and claim your cars are reliable. It has to run for 5 years atleast with no major problem. People will buy only when that repatriation or claims are proven true in real world. Nigerian companies should sell their cars at minimum profit or even at a loss for their initial years.
Amazing content you have spoken to really smart people Steven. I'm a Nigerian in Kenya and before moving more in towards the video I have changed my perspective if I was in Nigeria I would buy at least two one from Innoson, and the other from Nord
It's not just about manufacturing. The companies need to have after market services. Suzuki has after market service center in every state in Nigeria. I wanted to buy Innoson G80 even i was visiting Nigeria last year but the sales rep could not provide me with a contact for after market service. I decided to settle for Suzuki jimny since i could not afford G-wagon.
I love Mr Francis straight truth and never beating around the bush or trying to defend what can't be defended. No manufacturer in this world produces it's parts and components entirely, and again very few manufacturer's really own their own Engines too, it's always sourced from specialized builders. Nigerians have odd expectations of INNOSON and many are really ignorant of what automobile manufacturing and build really entails. We're just a slave to the advanced and established world never wanting to learn or give a chance to our baby steps and ways. My heart bleeds when I see this kind of denial and lack of support to a true course that could take the country or it's people to prosperity.
@@jondoe1444 Oga it is not a lie, it's only in this part of the world that Made in Nigeria means that everything has to be 100% manufactured in Nigeria and it's a problem. Companies like Benz and even Toyota don't manufacture their engines, they outsource it, and like the man said In video, they design the specs. But they'd rather have companies like China etc. to mass produce it. Why, well that's because that what they're good for, and they can't be in charge of making everything. Every business runs like that, even down to tech companies.Take Tesla for example, you will think their car batteries are made in America, but they are not, they are outsourced to countries that has more abundant Lithium supplies. I only wish .ore publicity is put out there.
One question you didn't ask is what's the warranty of the cars. Well known brands offer warranty and customer service for their cars. What does Innoson and Nord offer?
From around 14:52, it's obvious that the Nigerian brands need to work more on making their company viable by showing that their brands can be trusted. If they can do that, they would succeed.
Great video and very informative and interesting. As a Black American, I can see great potential in the automotive market of Nigeria. There is tons and tons of money to be made.
Here in Brazil we also have cars manufactured specifically for our market and I can tell you, these cars are only made for the 3rd world countries. They are built using way cheaper resources and materials to cut costs and gain more profit resulting in a bad product when compared with cars imported from developed countries. With that knowledge, people will always prefer a used good quality car than a brand new one made with cheap materials for, most of the times, the same price📈
Their customer representative need to improve on responding to client I remember I was trying to make enquiry but I didn’t get any feedback and if they can do installment plan that will be considerable people will definitely purchase
2:27 I'm not Igbo but I know any Igbo president will drive a Nigerian made car because I know how they reason. You see Soludo and Otti doing that already as governors. Even if Tinubu doesn't like Innoson, he can go to Nord or Proforce, to make him a full size bulletproof sedan like S Class or even a limousine. They can do it, not a big deal!
The worst part is economic output within the country continues to drop. Innosson looks like they are operating at 40% capacity. And why should they. Nigerians aren't buying the vehicle. This regime isn't creating incentives either. I don tire abeg
If you didn’t know then now you know that the previous administration was practically subsidising Innoson as said by the owner of Innoson himself it’s the government it primarily relies on for patronage
The reason why these cars are still expensive is because the essential part which is the engine is still imported with high custom duties but old and used foreign cars are still affordable
The Nigerian government should actively support the domestic car industry by mandating that all federal government vehicles be locally manufactured with specifications comparable to those of other major brands. Considering the 4x4 priced at 37,000 pounds, which would be equivalent to a £60,000 car in the UK, initiatives like NORD CARS would make me proud to drive one here in UK. 🚗🇳🇬
I really dont like seeing dust piling up on top of brand new cars (Innoson?) like that. Not appealing at all! He should cover the car with something...
I’m from the U.S., and a “Car guy “. Never knew of these manufacturers. Most interesting. As others have stated, Manufacturers do get parts from many different suppliers. Some do own some of these suppliers, but much is outsourced from suppliers that manufacture parts to specifications. It could be something different if they were getting all the parts/components in KITs directly from , say ,Toyota, then just assembling the kits. Though most of the vehicles I see do look like vehicles from other manufacturers, ie: Lexus, Toyota, General Motors,…….. Apparently these are very small companies, with very limited resources. It comes down to what one gentleman said, QUALITY/ TRUST in the quality. But I do believe that the Heads Of State should drive something made in their own country. Good video. 🚗🙂
Something is fishy with these manufacturing plants. Innoson seems okay, but the NORD factory doesn't look like anything is being assembled there. It's fake.
Ya but it's more then just the cost, Chinese car do not pass American safety standards, the same with the Nigerian, most countries have Vehicles. Crash tests ,emissions standards, ect. They may say their cars are world class quality, but most are not. A independent car quality tester would point out the truth. But you have to start from somewhere and wishing the best of luck to Nigeria.
Well, in as much that's a sad part of his interview, I like that he gave a valid reason why he drives that. He said he has had the Avalon long before he started working at IVM. We don't know how long that is but I believe he'll ditch that for an IVM eventually.
He said he had it before he started working for IVM. It's only IVM caris that has the physical roggedity to beat Avalon, and to buy the caris you need 19.8m for the manual and 21.1m for the automatic. I know this because I went to Nnewi to buy a car too, but the prices were way beyond my budget which is still feel bad about till today. I eneded up buying camry XLE 2014 model, V6, push start and full option for 9.5m. If I had that 21.1m I would have been a proud caris owner today.
Innoson should provide him with a company car for free or at a discounted price or on a payment plan, he's a representative of their brand. That's the problem with some Of our people, our greed don't allow us to see the bigger picture.
Bring those cars to South Africa 🙏🏾🙏🏾🙏🏾🙏🏾that's where your market is as long as is affordable we will buy it China is taking over South Africa they are dumping their cars here NORD will do good in oir country I'm impressed with the level of quality and luxury of NORD cars 👏🏾👏🏾👏🏾👏🏾👏🏾
The problem is this company's don't produce vehicle's they just assemble them and if you have a problem with the vehicle then they will just say it is the foreign supplier problem. There is no test track or designer rooms or even proper paint room.
Breaking news, governments don't practice what they preach...shame to see as I didn't know about Nigerian car manufacturers but some of these cars look pretty nice
That's how it started in the mid '80s. Some creative fellas had started the then unkown Opel lokalike Daewoo cars imports into Europe. Officially Daewoo appeared in the mid '90s.
Do you know the price of the same bus u are talking about when it's brand new. Now calculate the cost of maintenance + depreciation on a used bus Vs that of a brand new one...and the availablity of parts.
I think Steven did not ask the important questions; Where and how do they tests these vehicles… safety, brake, visibility etc. Do they meet international standards? Do they have a design team? What’s the inspiration for each car model design? There are a-lot of question. I admire what they are doing as it’s difficult to start something as big as a car company. The Nord guys basically have a little parking area they claim to be an assembly plant? It’s not difficult to proof us wrong, show the development process from design to production ready vehicles.
@@prodbydanai Thanks for the update. The way to save jobs in Nigeria is to buy a car produced in Nigeria. Uk does not care what brand is sold in UK as long as you produce in UK and hire your staff in UK. The manufacturer can be German, Japanese or US. The benefit is mutual. The manufacturer has to pay UK tax, hire UK citizens, lease a UK factory, use UK professionals like lawyers, accounting 6
Truely bigger brands don't manufacture their engines, but I'm still not convinced they produce the whole car apart from engine, they should show you where they melt irons to form chassis and other parts
The problem with Africa to me is foolishness of the hightst level. Imagine the excuse of a senator, that roads are bad. Who's job is it to fix the road? Busy growing others' economy while yours is dying. Out here, I drive a Sadan, and it takes me anywhere on- road I want to go to because the roads are good. Nigeria government will spend billions to buy TATA truck from India instead of Nigeria made, and some fools will say is Assembly not manufacturing, I worked in an auto industry and can tell you that every auto maker only design or buy a design patent and then order components from parts manufacturer and assemble their vehicles to specification, everyone does that Toyota and etc, aside from Tesla who manufacturers 90% of it parts in house no other company does, so that issue of manufacturing or assemble is invalid. Meanwhile, on the side of the manufacturer in Nigeria, Innoson needs to work on his media exposure and employees, notice how the NORD guy speaks even though his operation is way smaller than Innoson but he sounds more professional and that's very important, and then when you work in an auto company, once hired, part of the contract is usually you switch your car to the brand, some company will give it at extremely discounted price or free as an official vehicles and you're mandated to drive it as much as possible and if you becomes an executive is mandated that you drive your companies vehicles only, that guy could be fired in most company for saying he drives Toyota while he's obviously one of the managers at Innoson Auto, see how NORD guy answered that same question. The Innoson guy also doesn't know the specification of the cars, he said V4 engine when the car Engine is obviously straight 4. Innoson needs to hire professionals. E get Y
Valid points. How dare you say you drive a Toyota while working for Innoson. Are our people this daft or just st..id. The guy was even struggling to express himself and that's very bad PR for the company. I am really lost as to why these companies can't reach out to banks and other private companies for partnership to put their brands out there, and with time flood the market. There is something we are missing.
@sonofwealth625 Innoson has the money and popularity than NORD and has greater opportunities to shake the auto industry in Africa not just Nigeria, but I feel like he doesn't know how big of a thing he's onto, he seem to have poor division of labour, and so far zero professional PR and marketing management, I saw him one time on Arise TV intvew, no offence but he performed poorly kept going of topic, had it been he employed service of a pro auto PR officer that interview will become an indirect product advertisement which will bring more interesting attention to the brand. Meanwhile you don't just bring journalists unplanned to backend of factory, some company doesn't even allow employees to walk into production with phones, that car storage covered in dust, was a brand red flag, you don't just show that, even though is the very same way every car makers stock parking looks except for Nigeria because of environment is a bit more dusty, but most company won't show you that, except on special invitation. Innoson has lot of work to do really
@@binobrownthomas2010 I actually think they are aware of his coming if not, they wouldn't give any form audience. We don't value our own that much bc I remember the CEO himself gave Wode Maya unrestricted access to visit him and interview him one on one, twice. But he wouldn't do same for a fellow Nigerian. Steven wouldn't go there without any form of approval. They need to step up their game except they are just okay with the level of mediocrity in PR.
The fact is that these manufacturers are not bringing these cars to our notice in public, by doing advert for their cars produced in Nigeria, and partnerships with companies. we all can see the way OLA Of Lagos do adverts on some luxury foreign vehicles. Am even surprised that their is another car manufacturers called “NORD” and “BENIN” all I have been hearing about is only “INNOSON”. Hopefully by God Grace my next car will be this White NORD A5Pro it’s really lovely 🥰. Thanks for this awareness
Bravo i'm impressed for these local car industry, your governement has à rôle to do by encouraging national industry by rising taxes on New or used imported cars or other measurs as we do in Algeria we've limited thé number of imported cars for 5 years and pushed the car manufacturers to invest in local industry and we ha've already 4 manufacturer Who began to manufacture in our country
Most manufacturers label Made in (Country) using Global Parts. Very common in almost every automaker. The pieces are outsourced from several countries, brought over to be fully assembled.
Im not Nigerian but I'm proud and respectful for the efforts they give to depend on themselves, one must start from a certain place. If these cars have spare parts, do not break down quickly, and are durable, they will succeed. However, with proper advertising, marketing, and promotion, and making people who represent the state use them, the use of these cars by state representatives gives people more motivation and confidence to use them. They are really beautiful cars. I hope for them and for the Nigerian people to succeed and excel
The major problem with Nigeria car manufacturers is marketing, go to their websites you won't see detail specifications about their own car. Little matters
The problem here is simple. Do the right advert and keep the product visible always then the government has a deep role to play. Keep making moves to get into the government. When public sectors get involved and policies that allows for you to prefer buying locally made then it flies...
I don't know where people get the perception
that BMW, Mercedes Benz, Audi and the rest of the major brands manufacture all the parts themselves. They outsourced 50%of their parts elsewhere and assembly everything together.
Yes, they outsource but they come up with the engine architect. They pick their previous model and remodel the engine to produce a better output, these designs are down to the smallest component of the engine and take these designs to production plants that now bring that design to life. Afterward, they carry out product tests and UAT, stress tests, and accident tests. Engine performance test.
I love Nigerian car companies and what they are doing but what we have is they order parts without design or architecting, then bring them together. The BMWs, Benz, and Toyota are already doing architectural designs for 2025 - 2027 cars. They are also coming up with other concepts of cars, can we say the same of our own car companies. We hope they get there one day when we come up with a design architect that the BMWs and Benz will look at, and copy by ordering parts in China and merging them together.
Swears.. Even Bugatti don't produce some of thier own engines
That's the poor mentality and knowledge impacted in them to believe that everything foreign comes in quality
They design and engineer their cars from scratch and then outsource some parts to be manufactured by 3rd parties. Ask yourself, why do these "Nigerian" car companies have 10+ car models. it took telsa a new company to 5 years to make their 2nd car model. Rivian still has 1 car model after 3 years. Same can be said with every new car company. it takes years if not decades before they can develop their 2nd car model. but these are billion dollar american compies, but a nigerian car company with little resources can have 10+ models? the math is not adding up.
Other vehicle brands designed 100% of their car parts and specs and outsourced production to other companies to produce for them. Unlike innson that imports the steel, cables/ wiring, tyres, batteries, Everything in the interior, and then claims to be manufacturing. Innoson does not have a research, development, and testing team that every original vehicle manufacturer has. INNOSON doesn't even design its cars to start with. They only press steel, weld and then assembly every other thing asides some of the plastic components which they actually manufacture. Notice how Nord and Innoson has similar vehicle design. The Nord guy was actually honest.
Bro, the biggest problem is that this producers are not ready for the Nigerian market. They keep producing luxurious cars, targeting the elite who wouldn't patronize them instead of building low-cost economic cars that public school teachers and civil servants can afford. I can't use my 50 million to buy a locally-made car that is not trusted but I can spare 5 million for a locally-made car. they should focus on economic cars. the economic class is large.
Well said
How do you want to purchase a brand new car for 5 million in 2024? A brand new keke goes for 3 million naira.
That’s a good idea and you have made some valid points
You can spare ~$3000 for a brand new car made in Nigeria😂😂😂
Your points are well made, in fact I was going to make a similar point.
For one thing, these Nigerian manufacturers are making vehicles similar to what are made outside and notably outside Nigeria in DEVELOPED COUNTRIES and brands, when they simply need to look at the emerging economies and their car manufacturers to learn what they did to get big and penetrate their markets
And yes, it comes down to price$
I have told my Nigerian friends years ago to take a feather from the hat of Tata Motors (India), their approach is the best solution, they focused on making affordable cars that are adequate and within reach to their own market and it was a great success, they have grown and gone on to make many other vehicles in every range of luxury, with their large dominance in India they went on to buy some of the best luxury car brands in the world ( notably Jaguar & Land Rover, still made in the UK, but owned by the Indian multinational Tata (Motors) Group).
This is what Nigerian automakers need to learn, the largest companies, brands and all businesses make their money focusing on key their target markets, not reaching for the stars
Be Practical, learn from the similar markets and stop comparing yourself to developed countries/brands/markets
You aren’t in that paradigm and won’t get their until you identify your key target market
I live in Detroit, Michigan the home of the Big 3 Car Companies. I've worked in the Automotive Industry assembling cars. Most modern cars are assembled from various components produced from what is known as Tier 1 suppliers. the seats come from one company, the center console from another company, the wiring harness from some place else, etc. the supply chain is complex and specialized. One company will produce seats for multiple car brands for instance. But that company only produces car seats etc. I would love to drive a Made in Nigeria car. being able to drive an African Manufactured vehicle would be awesome.
Driving one would be awesome.. Owning one would suck.. I live across the river from you bro in Windsor.. Building quality cars requires quality skilled people running the assembly line..Thats why cars built in Mexico are crap, and toyota don't build Lexus brands in any other country other then Japan and Canada..
@@WALTCHARAMBA To be fair, Toyota like most major manufacturers build thousands of cars per day. For instance on average 13,000 corollas are pumped out a month. That's in comparison to just 10 of these Nigerian cars. These Nigerian cars are basically built by hand. That's more like Ferrari. They build just 14 cars a day. So you can have high quality low volume cars. They are basic cars that look to be serviceable by most repair shops. I'd be willing to buy one. Every major brand started off small.
@@gl7011 lol Toyota does not build 13000 corollas a day. Maybe 1300, but not 13000.. And these Nigerian cars are not made anything like a Ferrari..And no one buys them, cause parts are hard to get and you'll always be needing parts if you do buy one..And there is no aftermarkets parts for them cause they don't sell enough of them..
@@WALTCHARAMBA Dude they sell 1.1 million of those annually. It's sold in 150 countries. That works out to roughly 4400 a day, Globally. In just the United States they SOLD 21,237 in May 2024. That's 707 a day. They sold 232,369 in 2023. That works out to 636 a day. The point is, they are a volume manufacturer. The production process is very complex when you're producing at scale. But low volume can be high quality and profitable. That's the main point I was getting at. Production doesn't have to be overly complex either. As demonstrated by the ultra premium name plates. They are all hand built.
@@WALTCHARAMBA You're right, I meant to write 13000 a month. That was the number sold I came across for Jan and March of 2023.
The problem isn't whether the cars are manufactured or assembled, it's a marketing issue. Most African markets are simply not mature or rubust enough to support the manufacturing of all the components need to construct a car.
Just like with computers, most car brands actually purchase OEM parts and components to build their product. This is true in Europe, Asia and the Americas.
The only thing these companies need to say is "We source all our materials from world class manufactures to assemble the safest, fully featured vehicles, whilst maintaining an affordable price point".
Takes sense
Makes sense
@@viewviewview1236Go watch another video of IVM.
That, right there, is the problem! Most Nigerians cannot afford a brand new car even if it's cheap. The Nigerians who can afford a brand new car would rather not experiment with a whopping $20,000+! Unless government can pay subsidies for making these cars a quarter of their prices (like China is doing with their EVs), these Nigerian companies will suffer. If I was Innoson, I'd try in another African country before coming back home because this country is not serious.
Bro it's everything, marketing alone won't help. There are myriad of issues. Roll the video back to when he arrived Innoson motors outside!! What did you see?? Disgust is what I saw! You want people to buy but your environment, surrounding area is disgusting, it says a lot!!!
I like the Transparency and honesty of the Nord CEO…He will go far
And the first innoson u watched wasn't transparent enough 😅😅😅 tribalism still dey una blood
@@henrybenzer5209
Innoson make their cars and they also make spare parts!!!
It's how they expressed themselves @@henrybenzer5209
@@henrybenzer5209what is tribalism in what he just said now...
@@oloyededamilolajr782dey play, didn't he see the transparency in IVM 😂😂 y'all should keep deceiving yourselves in one Nigeria
I am a South Africa, here in South Africa, 90 % + car are produced here, importing a car is from abroad is exemely expensive , government make sure that you pay higher tax to discourage importing car
Nice👍👍👍. Government too has their role to play in it💯
Tax is high in Nigeria too, we just don't care @@AbimbolaIsrael
Um, a typical Nigerian will rather pay the high tax and get his dream car😂
I went to Accra Ghana and was looking for foreign soap but didn't find any. I wasn't happy at first, but I got used to it, as in, no other options
@@ebubeprecious1207you are a liar! You went to where?😂😤🤣🤣
I'm a huge fan of Steven's content and love watching his videos! It's great to see Nigeria represented by such a talented creator who consistently produces high-quality, engaging content. Keep up the fantastic work, Steven - I'm a big appreciator of your efforts.
Such a talented and blessed individual! Proud to be a fan!
This is a life-changing investment that will have a profound impact on his future.
Thank you for the content!. It's preferable to invest rather than rely on the government. My wife and I started with just $4000. Because I was skeptical about investment but fortunately now I regret not starting bigger.
Among many coaches, Amiya Janson stands out as a popular choice. Her recognition is growing daily, and her strategies have proven highly effective. With years of experience in the financial market.
She is a licensed broker and FINRA agent in the United States. She works with my family and many others as a personal broker.
This is my take, the manufacturers should go into aggressive advertisement and make the people of Nigeria and other African countries know how good these vehicles are
Except they are crap Chinese cars assembled in Nigeria… they will break down before the first oil change
Aggressive marketing for which target market? That will be a waste of advertisement. How many Nigerians can afford a new car or a clean direct Belgium?
They make 10 a month in the shop. They wouldn't be able to handle a rush if buyers
I agree with you there,,infact they should market this cars to Kenya 🇰🇪 and other African country...
That's the problem. The people of Africa KNOW how good these cars are which is why they don't buy them.
Am from jamaica we must support our own now they are our Brother and sisters now is the time to build up our own
check the price inna jmd it no bad
The reason why Nigerians aren't buying vehicles made in Nigeria is because the industry is untrustworthy. They need to destroy the corruption in the local industry to change the trust levels.
Then buy a South African made BMW, Mercedes-Benz, Toyota, Nissan, Ford or Isuzu!
Does Jamaica currently build their own vehicles?
Love to see those.
I'd buy one. A car is a car.
The problem is our leaders don't lead that is why many Nigerians don't follow!
If from the top to the lowest in government buy and use made in Nigeria it is going to be easy for Nigerians to buy and use as well.
Thank you Steven for promoting made in Nigeria though your channel to the world.
Cheese
GOD Bless all the Nigerian visionaries like NORD,IVM and others, we're inspired,from SA🇿🇦❤
If only the Bsans can do things like this without the whites san
AMEN!
❤❤❤
God bless you
Just say, you're inspired not "we" because you don't know what you're talking about. You're being scammed and you buy that 😂
The thing is most Nigerians cant afford brand new even Americans take out loans to buy brand new car but here is pay and go
because no system in place for Nigeria to buy car in credit, if there is a system i bet you there will be 20 million new cars in Nigeria road
You've got a point.
Well guess what. Innoson provides installments for purchasing the cars. Same as GAC, Suzuki etc. they provide car loan services in collaboration with commercial banks in Nigeria. If you contact them you can get more information
Yet they don't do good marketing. Even to contact them na war, I tried contacting them via email nothing @@chinomsookoro4003
@@Geraldwalton-k6r There was then, those who took out the car loan 'diasppeared' without paying off the debt. so it had to stop.
This is very impressive! Thank you for highlighting the vehicles being made in Nigeria. It's sad though that government officials don't purchase local to support the Nigerian economy. Nawaooo. Sending love from a Black American brother in the US!
Those cars are not made in Nigeria, they are only assembled in Nigeria. 100% of parts used in those vehicles are made in china.
@@Jehowy666 not 100% of parts. Also, MOST car manufacturers import parts made abroad. These cars are still made in Nigeria.
Just for the fact that the NORD CEO himself joined you for the video, I will buy the car. It says a lot about the man’s personality and values.
I live in the UK and it will surprise you to know that I see a lot of IVM cars here especially pick up trucks, vans and buses. At some point I was questioning whether they were actually INNOSON vehicles - but they truly are.
I think Nigerian car manufacturers should advertise more. Make those sort of sexy ads that foreign car brands make. I’ve never seen a NORD ad or an IVM ad on RUclips for example. Hell I never knew about NORD until this video. And that lovely young man who makes super cars should advertise more as well. Social media is a good place.
Great video as usual. Thanks a bunch Steven.❤
Easy financing for Nigerian made vehicles will drive patronage significantly. That's where the focus should be.
No car manufacturer produces up to 65% of the vehicle components. The always outsource the components.
You find
1. JBL, Sony, etc sound systems.
2. AGM engine
3. You find Ren@ult prototype engin€ in some popular brand cars
4. Suspension ……………..************
Tell them cos it's obvious many Africans are too plain ignorant
Nigeria car brands like IVM and the NORD, need to do more on advertisement that's so sweet. For me, I prefer Nigerian car brands, if I got the money.
Same thing about me.
Are they more expensive then foriegn cars
ME TOO
@@chieke-chinyere you can easily get it if you just tap in with your real power
@@Nurse_villaNigerian cars are more expensive than imported used cars. And their prices are way beyond what an average Nigerian can afford.
If Nigerian people can afford the cars, a lot of people would be purchasing them. The made in Nigerian cars are made only for the rich....
I'm proud of these Nigerian engineers and entrepreneurs. Love from Jamaica
Lmao why u proud of dese Nigerians dey cant even make cars for they folk. U should be proud of what we got goin on up north in Atlanta. We built a whole city in a country that hate us. Nigeria cant even shine i na country full of Nigerians.
You can see why at 0:11 seconds of your video. No need to watch the rest of it. If you understand what welding is you don't buy this car.
While I in general agree with you I have to tell you a little bit about this specific step.
I am an automotive engineer and I planned body show welding systems for quite some years.
If you look at the front right of the video there is a spot weld gun visible.
Those have copper caps that need to be cleaned/milled down frequently to work properly.
Otherwise they don’t weld inside their parameters.
He has done the weld points with the gun first and now saw that some spotwelds are not done properly.
Redoing it with the gun is not doing the trick, thats why he is trying to do the spotweld by hand.
Repairing a spotweld by hand is an official procedure that can be done at a rework station.
However you have to do it properly.
I do not dare talk about the welders skills over the internet, bit if he did it correctly, that weld is 100% fine.
Now if we take the general tone of this video and in what a bad light the Nigerian car industry is, form your own opinion about those handmade welds..
I just wanted to give you a heads up that this form of repairing a spotweld is generally allowed in automotive production.
@@rolux4853 I mean the fact he is welding with sunglasses and bare arms. I can't see the tack quality from the video. That's probably fine. But if one part of the manufacturing is unprofessional the rest probably is too.
Great job, Steven. When I move back to Cameroon, I would definitely purchase a made in Nigeria car. I believe in putting money in my people's pockets.
Fellow Africans tend to forget that for every multinational there is specialisation,thus several parts come from different manufacturers. The subtitles are so good and well edited,thx for smart work,great luv from PEARL OF AFRICA,continue the hustle of producing informative documentaries as such. JAH BLESS U & CREW.
The Nord guy C.E.O is very Intelligent , Inshallah I will buy his product
Fr
He can't have such business if he's not intelligent na😂.
But how our government couldn't understand this simple stuff is bewildering.
One of them was talking about maintenance after 4 years, like they use their cars for 4 years... mtchew.
Well, my first choice vehicle is IVM GRANITE sha. Having seen Nords SUV, I will also consider it for a Family car.
The problem is that they are very expensive for the common Nigerian. China builds expensive and cheap cars .
@@kingdavid6476rest dude, lately Nigeria spend over 10m to import used vehicles from US UK etc and you can see 10m vehicle branded new in Innoson.
We are fvcked. The brainwash continues, these young people choose mostly foreign cars over contributing to their own society.
Really interesting piece. Out of all the cars I have only heard innoson, Nord and Benni are new to me. So happy to see Jeffery Benson. Nice, thumbs up to Firepips
Hello Mr. Steve i am a Nigeria born German. The acronym "Nord" in german means "North" in english language.
In french also
in German, Danish, Norwegian, French, Romanian, lots of languages
67k us for shuttle bus. Wow!!! They cost over 500k used in us. Go Nigeria…God bless
Yeah bs on that. $500k for a used shuttle bus? Nah
@@Tungsten23 yup. check out coach buses online they are 200k-500k. Small limo buses are about $50,60,70k.
@@Tungsten23 ford has a 15 person new shuttle bus for 40k
37:50 im honestly super impressed by the quality of the production
i hope they expand and get the recognition they deserve
Nice job Steven.
I like the fact one of the cars is named “Ikenga”. We need to value our local products.
We need to value our own people and our identity. You are doing a great job,Steve.
Absolutely!
The Nigerian branded cars should allow car journalists to review their cars more in other for the people to know more about the brand and its reliability.
The thing there is if you don't buy and use made in Nigerian car how will they know the durability and the capability?
Exactly...how will you judge the quality of the car without trial. You try, criticize and the manufacturers improve.
10:30 I genuinely feel like I could figure out which engine it has in there considering the sole fact he called a V4 engine with turbo a V6 engine lmao.
Homie, my man, you got a turbocharged 4 cylinder engine in that SUV, not a V6. :D
The reason why Nigeria is poor is because we import everything. For example, if Nigeria manufactured airplanes in Nigeria, plane tickets would be cheaper. We need to industrialize Nigeria, we cannot import used cars that have been used abroad.
@@m99226 How can you compare Nigeria with Mauritius. Mauritius is an island with few inhabitants and attracts a lot of tourism. And regarding investments, you have to filter, an investment to build a beer factory is not the same as an investment to build an airplane factory.
@@m99226 Nigeria is a country with 200 million people, it cannot live on tourism alone, it is necessary to industrialize the country.
This makes sense
Nigeira does not import everything, we just import much more than we produce, get your facts right. We also produce certain things. Make una dey calm down😅 An example is vehicles, and you saw in this video that we produce them, not so? But is it being patronize enough?
@@mrnaija101 What I was referring to is that our industrial capacity is poor, for example, so far there is no Nigerian company that produces airplanes or helicopters. There is also no company that produces heavy vehicles, which makes housing prices more expensive since real estate companies have to buy imported heavy vehicles.
One thing I like about Nigerians they owned and control this things themselves.. Something you hardly see in most Africa countries..❤
There’s probably some chinaman pulling the strings somwhere
They are in business with the chinese partly owned
If we can go to their schools, compete & come out the best graduating student's, etc. Why then do we need their help to run & manage our own affairs/business? We would collaborate if it makes $en$e, no doubt. But we Nigerians would rather own our sh#t, outright. The trickery of the west is beyond what the ordinary eyes can see. We Africans must learn.
@@Tefera-hf8fwno that's lie.
@Tefera-hf8fw Even the Chinese would deny that lie. We have always owned our shit, home & abroad. That's something we don't see in other African countries.
Nice one Stephen. I like the honesty of the NORD CEO when you asked about getting inspiration for their designs. On the other hand, I was somewhat disappointed with the Innoson reps answer. We are not blind and people do not appreciate being patronised or being lied to. As.a member of the public, I instantly gravitated to NORD. HONESTY IS ALWAYS THE BEST POLICY
Nord CEO said the truth because he is the owner hence no consequence for saying the truth, the Innoson guy is just an employee trying to protect his job, he may say the truth & lose his job. If it was Innoson himself, he may say the truth as well.
@@judeandehReally? For a company? 😂😂😂 you people can't stop amazing. As Rep in my company, you're mandated to say truth always or you get sack. It's part of core values that Companies don't joke with.
@@judeandehI love your view on this
@@abasssanusi3348what company do you work for or own?
Chocho cho. You are just finding fault.
What a interesting contents!
I rarely see what is happening in Nigeria from Asian country
Since I have Been Buying Innocent Cars, I Don’t Have Any Regrets. The Federal Government, The State Government, And The Igbo Should Stop Buying Cars For Other Countries.
How did you buy it? Do they have a dealership in major cities?
@favour2020, how did you buy. Is it affordable?
@@ceejayachky6279 Is Your Range Rover Affordable In Nigeria?
You shouldn't have told us you drive Avalon! WRONG 🔥
Interesting and informative video. Well done! New subscriber from Kenya 🇰🇪
The car dealer put across really good points. Great video Steven, the only issue is that you keep comparing Nigerian-made cars to Luxury brands like Mercedes. The features offered between the two are day and night. The features offered by Nigerian -made cars are a decade behind the current market.
Well done to Nigeria 🤝 it’s amazing you have success already stop worrying for people that don’t understand. They will come back when they realise you have made history 🤝
Another thing they should work on is branding. In a nutshell good product Branding n marketing is what makes a product really sell..
Hello Steve, Thanks for showing the world the auto manufacturing car made in Nigeria, the problem is that the manufacturing cars they have to do more on publicity worldwide especially in all the national TV program and every possible Miss to let people be aware of their product
The problem is they don't have their identity. they just acquire licences to copy japanese and chinese vehicles. most times you can't even differentiate the vehicles . They only change the emblem and name. nothing more
Marketing and SOFTPOWER is a concept that African don't understand understand unfortunately 0. We need to work on this point
Worldwide???😂😂
Who will wake up one day and say Let's buy Nigerian cars coz Japanese cars aren't good as Nigerian.
Maybe first of all build a reputation.
Building reputation takes time.
You cannot be 1 year old company and claim your cars are reliable.
It has to run for 5 years atleast with no major problem.
People will buy only when that repatriation or claims are proven true in real world.
Nigerian companies should sell their cars at minimum profit or even at a loss for their initial years.
I respect how you remain very objective with your questions and reviews all along. Bless!
Amazing content you have spoken to really smart people Steven. I'm a Nigerian in Kenya and before moving more in towards the video I have changed my perspective if I was in Nigeria I would buy at least two one from Innoson, and the other from Nord
4cylinder Engine NOT V4, V4s are mostly found on bikes.
Wow I loved this video and I always wondered about the Nigeria car industry. If I lived there, I would most definitely buy one.
It's not just about manufacturing. The companies need to have after market services. Suzuki has after market service center in every state in Nigeria. I wanted to buy Innoson G80 even i was visiting Nigeria last year but the sales rep could not provide me with a contact for after market service. I decided to settle for Suzuki jimny since i could not afford G-wagon.
It’s good to have someone exposing the truth about Nigeria and it’s governance
I love Mr Francis straight truth and never beating around the bush or trying to defend what can't be defended. No manufacturer in this world produces it's parts and components entirely, and again very few manufacturer's really own their own Engines too, it's always sourced from specialized builders.
Nigerians have odd expectations of INNOSON and many are really ignorant of what automobile manufacturing and build really entails. We're just a slave to the advanced and established world never wanting to learn or give a chance to our baby steps and ways.
My heart bleeds when I see this kind of denial and lack of support to a true course that could take the country or it's people to prosperity.
Highlighted "Even the bigger brands don't manufacture their engines" God bless Africa
he didn't name one big brand that does not manufacture it's own engines, that's because even he himself knows it's a lie
@@jondoe1444 let’s wait and see how long the truth about the automobile industry in Africa will last.
Gen Z wake up ✊
@@jondoe1444 shut up, ignorant fellow
@@jondoe1444 Oga it is not a lie, it's only in this part of the world that Made in Nigeria means that everything has to be 100% manufactured in Nigeria and it's a problem. Companies like Benz and even Toyota don't manufacture their engines, they outsource it, and like the man said In video, they design the specs. But they'd rather have companies like China etc. to mass produce it. Why, well that's because that what they're good for, and they can't be in charge of making everything. Every business runs like that, even down to tech companies.Take Tesla for example, you will think their car batteries are made in America, but they are not, they are outsourced to countries that has more abundant Lithium supplies. I only wish .ore publicity is put out there.
@@Thebig_KClovely response
One question you didn't ask is what's the warranty of the cars. Well known brands offer warranty and customer service for their cars. What does Innoson and Nord offer?
Great video.
I'm from USA and I'd definitely give them a try if I was there.
From around 14:52, it's obvious that the Nigerian brands need to work more on making their company viable by showing that their brands can be trusted. If they can do that, they would succeed.
great documentary Steven ! very interesting and informative thank you for sharing your work keep it up !
Great video and very informative and interesting. As a Black American, I can see great potential in the automotive market of Nigeria. There is tons and tons of money to be made.
Igbo men doing it again!!! Innoson vehicles🔥🔥🔥
Steve the way you combine this videos to tell your stories is top notch. I humbly ask sir, do you take students?, Can you take me?
And let their parts be available in the market also
IT WILL. SATAN LOST🎬😕🎵🎵 👏
Here in Brazil we also have cars manufactured specifically for our market and I can tell you, these cars are only made for the 3rd world countries.
They are built using way cheaper resources and materials to cut costs and gain more profit resulting in a bad product when compared with cars imported from developed countries.
With that knowledge, people will always prefer a used good quality car than a brand new one made with cheap materials for, most of the times, the same price📈
10:27 nah thats wild that may be a 4 cylinder but thats not a v4 and the fact that the representative played into it is interesting
yeah theres no way were the only ones who noticed that
Their customer representative need to improve on responding to client I remember I was trying to make enquiry but I didn’t get any feedback and if they can do installment plan that will be considerable people will definitely purchase
Big ups Steve ❤️🤗
The gent giving the tour of the facility is a good dude. He's proud of what they make there and the cars look nice.
2:27 I'm not Igbo but I know any Igbo president will drive a Nigerian made car because I know how they reason. You see Soludo and Otti doing that already as governors. Even if Tinubu doesn't like Innoson, he can go to Nord or Proforce, to make him a full size bulletproof sedan like S Class or even a limousine. They can do it, not a big deal!
You are rong this is the problem of black people how many Igbo governors drive innoson how many Igbo s drive innoson
The worst part is economic output within the country continues to drop. Innosson looks like they are operating at 40% capacity.
And why should they. Nigerians aren't buying the vehicle. This regime isn't creating incentives either. I don tire abeg
If you didn’t know then now you know that the previous administration was practically subsidising Innoson as said by the owner of Innoson himself it’s the government it primarily relies on for patronage
The reason why these cars are still expensive is because the essential part which is the engine is still imported with high custom duties but old and used foreign cars are still affordable
The Nigerian government should actively support the domestic car industry by mandating that all federal government vehicles be locally manufactured with specifications comparable to those of other major brands. Considering the 4x4 priced at 37,000 pounds, which would be equivalent to a £60,000 car in the UK, initiatives like NORD CARS would make me proud to drive one here in UK. 🚗🇳🇬
Nigeria 🇳🇬 will be great
THE FEDERAL AND STATE GOVERNMENTS OFFICIALS MUST USE ONLY MADE IN NIGERIA CARS....
I really dont like seeing dust piling up on top of brand new cars
(Innoson?) like that. Not appealing at all! He should cover the car with something...
I’m from the U.S., and a “Car guy “. Never knew of these manufacturers. Most interesting. As others have stated, Manufacturers do get parts from many different suppliers. Some do own some of these suppliers, but much is outsourced from suppliers that manufacture parts to specifications. It could be something different if they were getting all the parts/components in KITs directly from , say ,Toyota, then just assembling the kits.
Though most of the vehicles I see do look like vehicles from other manufacturers, ie: Lexus, Toyota, General Motors,……..
Apparently these are very small companies, with very limited resources.
It comes down to what one gentleman said, QUALITY/ TRUST in the quality.
But I do believe that the Heads Of State should drive something made in their own country.
Good video.
🚗🙂
Something is fishy with these manufacturing plants. Innoson seems okay, but the NORD factory doesn't look like anything is being assembled there. It's fake.
It's amazing how little work is happening inside the factory.
$67,000 for a electric passenger bus with up-to-date tech. Philadelphia just spent 17 million for 10 buses!
Ya but it's more then just the cost, Chinese car do not pass American safety standards, the same with the Nigerian, most countries have Vehicles. Crash tests ,emissions standards, ect. They may say their cars are world class quality, but most are not. A independent car quality tester would point out the truth. But you have to start from somewhere and wishing the best of luck to Nigeria.
He too is using a foreingn car brand although he is working in an auto mobile company 😂😂😂
Well, in as much that's a sad part of his interview, I like that he gave a valid reason why he drives that.
He said he has had the Avalon long before he started working at IVM.
We don't know how long that is but I believe he'll ditch that for an IVM eventually.
Can he afford the brand new Innoson vehicles that are sold in 20, 30 or 40 million naira? How much is his salary? 🤔
That part wreaked me
He said he had it before he started working for IVM. It's only IVM caris that has the physical roggedity to beat Avalon, and to buy the caris you need 19.8m for the manual and 21.1m for the automatic. I know this because I went to Nnewi to buy a car too, but the prices were way beyond my budget which is still feel bad about till today. I eneded up buying camry XLE 2014 model, V6, push start and full option for 9.5m. If I had that 21.1m I would have been a proud caris owner today.
Innoson should provide him with a company car for free or at a discounted price or on a payment plan, he's a representative of their brand. That's the problem with some Of our people, our greed don't allow us to see the bigger picture.
I'm ver impressed what those guys can produce without a factory. Magical.
This is why military government are great. If I was an African leader, would've banned foreign products for real
Global economy does not allow banning foreign products, instead they discourage through heavy taxes. Look at china, USA, Germany, Italy.
Bring those cars to South Africa 🙏🏾🙏🏾🙏🏾🙏🏾that's where your market is as long as is affordable we will buy it China is taking over South Africa they are dumping their cars here NORD will do good in oir country I'm impressed with the level of quality and luxury of NORD cars 👏🏾👏🏾👏🏾👏🏾👏🏾
Lovely
❤❤
As ambitious as that is, it's not going to work out for them in South Africa.
Research more about why China left the car market in South Africa.
The problem is this company's don't produce vehicle's they just assemble them and if you have a problem with the vehicle then they will just say it is the foreign supplier problem. There is no test track or designer rooms or even proper paint room.
I love this bruh❤...thanks for promoting Nigeria brand and I pray our government should support this brands too, thank you @steven kudos man🫂🫂
Thanks for watching
The price is too high for ordinary Nigerians
even in America some people do not have car
Breaking news, governments don't practice what they preach...shame to see as I didn't know about Nigerian car manufacturers but some of these cars look pretty nice
That's how it started in the mid '80s. Some creative fellas had started the then unkown Opel lokalike Daewoo cars imports into Europe. Officially Daewoo appeared in the mid '90s.
Most business owners neglect marketing even as a marketing I can agree most Nigerian brands lack advertising and marketing
I can't believe RUclipsrs today do better journalism than big bias woke corporations.
100million naira for a bus?? Why will anyone drop the amount when they have alternative for a foreign used car?? The problem still remains the pricing
Do you know the price of the same bus u are talking about when it's brand new.
Now calculate the cost of maintenance + depreciation on a used bus Vs that of a brand new one...and the availablity of parts.
Foreign brand is more expensive
@@StevenNdukwuforeign brand is tested and trusted. Nobody wants to gamble with over 100 million
I think Steven did not ask the important questions; Where and how do they tests these vehicles… safety, brake, visibility etc. Do they meet international standards?
Do they have a design team? What’s the inspiration for each car model design?
There are a-lot of question. I admire what they are doing as it’s difficult to start something as big as a car company.
The Nord guys basically have a little parking area they claim to be an assembly plant?
It’s not difficult to proof us wrong, show the development process from design to production ready vehicles.
They dont manufacture cars, its just rebadging and assembly of Chinese models.
Name any country who manufactured each and every parts of thier vehicle, phones and other electronic gadgets.
If you could name one brand that manufacture every single bit of their car and don’t source parts at all, i’ll give you $100,000 asap
Sorry to say you are ignorant. Rover car a UK manufacturer had a Honda engine in their 2000 model. Use made in Nigeria and end slavery mindset
@@JandRMediaLimited that's because Rover at that period was owned by Honda.
Now, it is owned by Tata.
Please, do your research next time.
@@prodbydanai Thanks for the update. The way to save jobs in Nigeria is to buy a car produced in Nigeria. Uk does not care what brand is sold in UK as long as you produce in UK and hire your staff in UK. The manufacturer can be German, Japanese or US. The benefit is mutual. The manufacturer has to pay UK tax, hire UK citizens, lease a UK factory, use UK professionals like lawyers, accounting 6
Truely bigger brands don't manufacture their engines, but I'm still not convinced they produce the whole car apart from engine, they should show you where they melt irons to form chassis and other parts
The Nord Tusk has a front end of a Chevrolet Silverado but they changed the name on the grille from Chevrolet to Nord
In america ,car and plane manufacturers out source some of their engines and parts.
The factory didn't show their paint-house in front of camera,where are those components from? they also didn't show where their mold equipment is.
The problem with Africa to me is foolishness of the hightst level. Imagine the excuse of a senator, that roads are bad. Who's job is it to fix the road? Busy growing others' economy while yours is dying. Out here, I drive a Sadan, and it takes me anywhere on- road I want to go to because the roads are good. Nigeria government will spend billions to buy TATA truck from India instead of Nigeria made, and some fools will say is Assembly not manufacturing, I worked in an auto industry and can tell you that every auto maker only design or buy a design patent and then order components from parts manufacturer and assemble their vehicles to specification, everyone does that Toyota and etc, aside from Tesla who manufacturers 90% of it parts in house no other company does, so that issue of manufacturing or assemble is invalid. Meanwhile, on the side of the manufacturer in Nigeria, Innoson needs to work on his media exposure and employees, notice how the NORD guy speaks even though his operation is way smaller than Innoson but he sounds more professional and that's very important, and then when you work in an auto company, once hired, part of the contract is usually you switch your car to the brand, some company will give it at extremely discounted price or free as an official vehicles and you're mandated to drive it as much as possible and if you becomes an executive is mandated that you drive your companies vehicles only, that guy could be fired in most company for saying he drives Toyota while he's obviously one of the managers at Innoson Auto, see how NORD guy answered that same question. The Innoson guy also doesn't know the specification of the cars, he said V4 engine when the car Engine is obviously straight 4. Innoson needs to hire professionals. E get Y
Valid points. How dare you say you drive a Toyota while working for Innoson. Are our people this daft or just st..id. The guy was even struggling to express himself and that's very bad PR for the company. I am really lost as to why these companies can't reach out to banks and other private companies for partnership to put their brands out there, and with time flood the market. There is something we are missing.
@sonofwealth625 Innoson has the money and popularity than NORD and has greater opportunities to shake the auto industry in Africa not just Nigeria, but I feel like he doesn't know how big of a thing he's onto, he seem to have poor division of labour, and so far zero professional PR and marketing management, I saw him one time on Arise TV intvew, no offence but he performed poorly kept going of topic, had it been he employed service of a pro auto PR officer that interview will become an indirect product advertisement which will bring more interesting attention to the brand. Meanwhile you don't just bring journalists unplanned to backend of factory, some company doesn't even allow employees to walk into production with phones, that car storage covered in dust, was a brand red flag, you don't just show that, even though is the very same way every car makers stock parking looks except for Nigeria because of environment is a bit more dusty, but most company won't show you that, except on special invitation. Innoson has lot of work to do really
@@binobrownthomas2010 I actually think they are aware of his coming if not, they wouldn't give any form audience. We don't value our own that much bc I remember the CEO himself gave Wode Maya unrestricted access to visit him and interview him one on one, twice. But he wouldn't do same for a fellow Nigerian. Steven wouldn't go there without any form of approval. They need to step up their game except they are just okay with the level of mediocrity in PR.
The fact is that these manufacturers are not bringing these cars to our notice in public, by doing advert for their cars produced in Nigeria, and partnerships with companies. we all can see the way OLA Of Lagos do adverts on some luxury foreign vehicles. Am even surprised that their is another car manufacturers called “NORD” and “BENIN” all I have been hearing about is only “INNOSON”. Hopefully by God Grace my next car will be this White NORD A5Pro it’s really lovely 🥰. Thanks for this awareness
All major car manufacturers use both their own engines and car engines from other manufacturers.
Take the new BMW z4 or the Supra, for example
Bravo i'm impressed for these local car industry, your governement has à rôle to do by encouraging national industry by rising taxes on New or used imported cars or other measurs as we do in Algeria we've limited thé number of imported cars for 5 years and pushed the car manufacturers to invest in local industry and we ha've already 4 manufacturer Who began to manufacture in our country
Most manufacturers label Made in (Country) using Global Parts. Very common in almost every automaker. The pieces are outsourced from several countries, brought over to be fully assembled.
Im not Nigerian but I'm proud and respectful for the efforts they give to depend on themselves, one must start from a certain place. If these cars have spare parts, do not break down quickly, and are durable, they will succeed. However, with proper advertising, marketing, and promotion, and making people who represent the state use them, the use of these cars by state representatives gives people more motivation and confidence to use them. They are really beautiful cars. I hope for them and for the Nigerian people to succeed and excel
The major problem with Nigeria car manufacturers is marketing, go to their websites you won't see detail specifications about their own car.
Little matters
The problem here is simple. Do the right advert and keep the product visible always then the government has a deep role to play. Keep making moves to get into the government. When public sectors get involved and policies that allows for you to prefer buying locally made then it flies...
I am a woman but this is fascinating to watch I would buy it knowing it's from my own country.and am South African.
Never heard of a turbo giving an engine 2 extra cylinders.
Fr, I've always loved that nord A5 pro. Looks so good