Re "It hasta be Shasta": In the early '70s Shasta used a jingle to sell their cola tgat included the line "Shasta/The coal thst hasta". That was during the period where the commercial featuring Frankenstein's monster (1:49) came from. They were using Tom Bosley as their voiceover pitchman in their TV ads at the time.
Excellent compilation.....except....in my opinion, there should have been a segment dedicated to JOLT Cola. It made a huge splash on the pop culture scene when released, leading to its forced demise.
JOLT⚡️ stayed around through the 90s at smoke shops in texas. It disappeared in the 2000s but returned in 16oz cans at Dollar General in the 2010s and disappeared by 2019. America's original energy drink! ✌️😺👍 🎉
I grew up with jolt and mountain dew. Can't stand the taste of aspartame. Don't overdo it with anything and avoid processed foods(thanks to my grandparents) and am one of the healthiest people I know.
7Up was not part of Dr. Pepper until 1988. That was a few years after the time you mention the brand. I remember this because both Dr. Pepper and 7Up had floats in the Rose Parade. In 1989 they built one together.
Amazing what we used to learn on t.v.😂 I watched that parade every year too growing up. It was a tradition in our house. My grandparents were gardeners as a hobby and had a lot of respect for those floats
faygo crean soda, the same possibly? it's the best corn syrup soda i tried, barq's cream soda in glass bottles is the best tho with made with cane sugar and sold only in glass
47:00 I want to see the vault open. I am not even interested in anything inside. That door just looks awesome and I want to watch all those systems work.
42:00 I think a major part of why they can't prove sweeteners prevent long term weight gain is because sugar is in basically every product now. More things need the sugar removed from them otherwise people are still gaining weight off of sugary bread and grains.
I remember when they were promoting Surge, I was in middle school at the time and they had a giant bucket of the stuff for kids to grab. I knew a guy who loved it, he probably took 12 cans in one day. I always heard the rumor that surge was cancelled because there was a chemical that killed sperm. No idea where that rumor came from
I don't remember Surge like at all growing up in the 90s.. we always had Mountain Dew, my dad always needed it. But when they brought back Surge recently I tried it, and it just wasn't as good as Mountain Dew, was kinda a let down.. same way I felt after having any other Mountain Dew-like beverage... they just don't taste as good.
The Ice cream machine is rarely actually broken, just mishandled. The ice cream mix has to be properly taken care of every night as too not go bad. If the tank isn't properly filled (too much or too little) the nightly heating process won't run properly and the machine automatically shuts down until it's run. It's not hard but it does require attention, and most overnight managers just don't do it.
30:03 actually that’s incorrect. I worked at Macdonalds in high school, they use the plastic bags of syrup 49:21 sure, let’s all injest something that looks like black tar for a road that can take rust off a bumper…. But it’s totally okay to drink 😂😂
is that a new thing? because i worked in mcdonald in my youth and there was nothing fancy about the coke, the syrup came in plastic bag, inside a box, same as the rest, and machine was the same as everywhere else
I remember back in the 60's, my mom always got Shasta. I'm certain it was because it was significantly cheaper than Coke or Pepsi. [I am one of five kids, so...] BTW, I just want to say I love the narrator's voice. Don't care much for the other two, but his is voice I could listen to for hours. Thanks for the entertainment!!
Man I haven't seen or thought about Shasta in probably 15 years. My mom always just bought Coke/Pepsi products but I had a buddy growing up whose mom only bought Shasta and Blue Sky sodas. It was always weird trying their versions of sodas. The only knock off sodas I see now are generic branded ones like Big K Also it's so weird to me how much some people love McDonalds Coke. It has always just tasted watered down to me (which obviously is the case but I don't know why everyone loves that lol). I do have some nostslgia from watered down restaurant diet coke because I'd always have a few sips of my moms growing up but it absolutely isn't as good as normal diet coke
28:55 Or your a smart person who knows the drink is going to be cold anyways, and that because of water displacement you'd get less drink the more ice you have.
I found out about Surge like one year before they discontinued it. Feel in love and they took it away. When they reintroduced it, I only found out about it just in time to get it for a few weeks in my local area, before they discontinued it. Like wth.
i wish i could afford them. a 12 pack for $14 drove me away years ago. now i just make my own soda at home with a $20 Soda Sense connected to a 20lb CO2 tank and a few flavors that i've conjured up. wont ever go back to paying even a penny to these greedy corporations.
Can you guys imagine for Michael Jackson, Crowds of fans were in the audience, watching. They saw that Michael had a terrible accident when he was shooting an ad for Pepsi, in a big auditorium in LA. His scalp would never really be the same.😞🥤
Wow, before I start working today, I'm going to McDonald's to get a COKE! I have indeed noticed how McDonald's Cokes almost always taste good. I'm an inveterate soda drinker, and in 1984, when the Coca-Cola Company abandoned its formula in order to market Classic and Original Çoke, I jumped ship and only bought Mexican Cokes in stores when I could find them. I largely switched to Dr. Pepper, which I dislike now because it too has changed. The fountain drinks, though, vary from one fast food chain to another, and something else I've noticed is that you get a better tasting drink ordering it from the drive-thru rather than making it yourself at the fountain. I think that's because that way the vendor is entirely responsible for the flavor quality of your beverage. Something else I don't understand is the popularity of Mountain Dew and drinks of that nature. As a soda gourmet, I find the flavor of such beverages detestable! Of course, people also like poker games and white t-shirts in public, so I suppose that's a large part of the world we live in....
@@minisithunknown5568 Does it come in large bags that you have to fill a machine with or connect to a machine? That's typical for soda shipped to dining outlets. It shouldn't affect the quality. What I think fast food places do though is to water down the syrup that's connected to the self-serve machines, to make it go further. If you complain that the soda isn't very sweet or carbonated, they can tell the customer something like, "well you're the one who made your soda! Order it at the drive-thru window and it'll be alright!"
I was in my mid 20s for the Surge thing. It was only popular among idiots. The *real* cool kids were drinking Jolt. Why don't you talk about that a bit?
The geneology of Diet Coke is not correct. Tab was always based on the Coke formula, with various revisions to try to get it tasting more like Coke. The technology to DO that didn't yet exist. Diet Coke sprang out a totally unrelated formula that never had anything to do with real Coke or Tab. All it had was the branding. It was cheaper to make than any of the legacy Coke formulas. Coke looked at the numbers and saw bigger profits, so the infamous New Coke product was created as a sugar or corn syrup version of Diet Coke. Diet Coke and New Coke are a couple. So we know how well THAT went. Coke eventually developed much more advanced chemistry and revisited the problem of Tab not tasting enough like Coke. The eventual result was Coke Zero, which has since gone on to be a major major deal. It is basically just a high tech update of Tab and it freaking sells cases. Diet Coke remains alone on its little island being unrelated to anytbing else except New Coke and nobody wants that crap.
Bubble Gum taste great..... Jones Soda....real cane sugar... The also make a Black Cherry falour I had drank for about 6 months..... Then notice it didn't have REAL CANE SUGAR printed vertical on side of the can like the other flavors...it said SUGAR FREE...... I hate diet soda... Taste like crap.....not Jones brand Black Cherry. Wish they sold it locally
Does anyone 🤔 remember a red soda in the 60s and 70s that had a picture of a pixie,/ farie on the bottle I believe it was a cream soda. Does anyone know 🤔
Ginger Ale. Root Beer. Cheer Wine. I’m sure politics would have a field day if those were created today. Maybe saying something like it’s targeting children.
Time out!!! I like how you put in the history of soda pop but you used the wrong company. Sure Shasta is old buy the first major company was Michigan's Vernors established in 1783 and they started the same way. With water.
Eating ANOTHER Weird History meal! Eating a 83 Hot Dog and a Netflix Hot Dog*†...while watching this Weird History video! I created the 83 Hot Dog (Johnsonville Smoked Brat + Sweet Relish + Sandhill Ben's Seasong) after seeing Chestnut break the record with 83 hot dogs! I created the Netflix Hot Dog (the same thing with spicy mustard on it) at the same time...after watching Netflix's Chestnut Vs. Kobayashi! * The event was recommended on the Weird History video "The Biggest Beef In Competitive Eating: Chestnut vs. Kobayashi" † I never ate relish on a hot dog before that, but I was inspired after seeing those bad-asses in the contest!
McDuck’s Coke? It is pretty awful. There are better mixes of syrup and water. How much does this site earn from them….both the “restaurant” and the drink?
Pepsi wanted someone to figuratively reach out and touch young children...not "literally". Annoying enough in conversation with an undereducated person, but not good from a "fact" narrator. Punch in the proper dialog please.
Man I miss the original Wendy's when they made actual abs used fresh ingredients and not much processed GMO poisoned food hence why also they discontinued the salad buffet bar! Bring the good ole days back!! There's a reason why most countries outlaw American sodas and juices because of them being pumped full of man made chemicals!
I love these compilations, I can put them on the background while I do chores or work, and I get to giggle every once in a while with all the jokes!
Thank you for making these compilations, it's perfect for getting ready in the morning
Waw do you have a job?
@@wizkdd8533 not any more they are fired for being late.
I can't believe they didn't just name their mountain dew rip-off as Mt. Shasta
Re "It hasta be Shasta": In the early '70s Shasta used a jingle to sell their cola tgat included the line "Shasta/The coal thst hasta". That was during the period where the commercial featuring Frankenstein's monster (1:49) came from. They were using Tom Bosley as their voiceover pitchman in their TV ads at the time.
16:21 : that's my newspaper article! I saved it from the paper when I was 13 years old.
How did they get it?
3:02 I’m the master blaster, drinking up the Shasta, my voice sounds sweet cause it has’ta!
A classic 😂❤
"It's Saturday night. I have no date, a two liter bottle of Shasta and my all rush mix tape. Let’s rock...!" - Fry
Ministry is awesome! Thieves is a great track. Very cool he made some jingles for Shasta.
Yes. Yes they are✨🖤💀✨
Excellent compilation.....except....in my opinion, there should have been a segment dedicated to JOLT Cola. It made a huge splash on the pop culture scene when released, leading to its forced demise.
JOLT⚡️ stayed around through the 90s at smoke shops in texas. It disappeared in the 2000s but returned in 16oz cans at Dollar General in the 2010s and disappeared by 2019. America's original energy drink! ✌️😺👍 🎉
I grew up with jolt and mountain dew. Can't stand the taste of aspartame. Don't overdo it with anything and avoid processed foods(thanks to my grandparents) and am one of the healthiest people I know.
"Do you want a Shasta?"
"No, thanks. I've just been."
😂😂😂😂
The level of smug indifference in this guy’s voice melts my resolve to finish one of these videos every time
An episode on Chero Cola/Nehi would be cool
Thanks for this! 🥤
Owww... my pancreas...
😂😂🤣🤣🤣🤣
Thank god us type 1’s have insulin pumps because I love me some soda
😊😊😊😊@@seanluzdeluna8153
😂
Right? I got Cancer there now because of "high fructose corn syrup"...BE CAREFUL. PEEPS! They're trying to kill us...
Cool video for sure. Interesting how sara lee owns everything
7Up was not part of Dr. Pepper until 1988. That was a few years after the time you mention the brand. I remember this because both Dr. Pepper and 7Up had floats in the Rose Parade. In 1989 they built one together.
Amazing what we used to learn on t.v.😂 I watched that parade every year too growing up. It was a tradition in our house. My grandparents were gardeners as a hobby and had a lot of respect for those floats
I was at the parade those years.
Finding out LaCroix and Faygo are under the same parent brand makes me so happy.
Faygo is ok, LaCrap is not.
I fell in love with Diet Shasta Cola last year, and OF COURSE I can't find it for sale anywhere near me.
I just found out about Squirt in the last few weeks. I don’t even like grapefruit but that soda is tasty AF
Ok, but i will fight to the death if i have to keep the point that shasta cream soda SLAMS, its so good bro
faygo crean soda, the same possibly? it's the best corn syrup soda i tried, barq's cream soda in glass bottles is the best tho with made with cane sugar and sold only in glass
@@sandylotionsounds good, haven't had either
47:00 I want to see the vault open. I am not even interested in anything inside. That door just looks awesome and I want to watch all those systems work.
42:00 I think a major part of why they can't prove sweeteners prevent long term weight gain is because sugar is in basically every product now. More things need the sugar removed from them otherwise people are still gaining weight off of sugary bread and grains.
I remember when they were promoting Surge, I was in middle school at the time and they had a giant bucket of the stuff for kids to grab. I knew a guy who loved it, he probably took 12 cans in one day. I always heard the rumor that surge was cancelled because there was a chemical that killed sperm. No idea where that rumor came from
In a time of 50 cent sodas during my High School years CocaCola came through with a 25 cent Surge machine in our school… it was glorious
I don't remember Surge like at all growing up in the 90s.. we always had Mountain Dew, my dad always needed it. But when they brought back Surge recently I tried it, and it just wasn't as good as Mountain Dew, was kinda a let down.. same way I felt after having any other Mountain Dew-like beverage... they just don't taste as good.
kislux I love you so much and watching your videos makes my day brighter
"Pepsi wanted someone who could reach out and touch a younger audience" when talking about Michael Jackson is coooold blooded haha
I don't know what I expected, but I didn't expect Ministry and Al Jourgensen to be talked about on this lmfao
I love Shasta! the land the people and the drink.
1:24:38 I remember the Cola war's and Clear Pepsi in the 90's.
Weird history just got reinvented
Yup, took the "Pepsi challenge"...I like coke. 😂 Picked Coke EVERY TIME ❤
I love a pineapple orange soda. The only one I know still around is Cactus Cooler, but I have a difficult time finding it in stores in the Midwest.
From Florida. I've seen it, but it's not around a lot. I do believe the one I had was from Central America 😊
A+ video!
LOVE IT! Fantastic Soda Odyssey, such amazing sodas!
Im.suprised you didn't mention that time in 2008 Axl Rose bought everyone (but Slash) a Dr pepper
1889 is also the state of Montana's birthyear.
@@LABEAST brought back Crystal Pepsi!
So McDonalds can go through all that for Soda but can't keep their damn Ice Cream machines alive more then 5 minutes?! ugh
The Ice cream machine is rarely actually broken, just mishandled. The ice cream mix has to be properly taken care of every night as too not go bad. If the tank isn't properly filled (too much or too little) the nightly heating process won't run properly and the machine automatically shuts down until it's run. It's not hard but it does require attention, and most overnight managers just don't do it.
30:03 actually that’s incorrect. I worked at Macdonalds in high school, they use the plastic bags of syrup
49:21 sure, let’s all injest something that looks like black tar for a road that can take rust off a bumper…. But it’s totally okay to drink 😂😂
Shasta the Soda you Get After Surgery
🤣🤣🤣
Lol
I never heard of Shasta till I had a gf in high school have a seizure.. it tasted awful 🤣
is that a new thing? because i worked in mcdonald in my youth and there was nothing fancy about the coke, the syrup came in plastic bag, inside a box, same as the rest, and machine was the same as everywhere else
I remember back in the 60's, my mom always got Shasta. I'm certain it was because it was significantly cheaper than Coke or Pepsi. [I am one of five kids, so...] BTW, I just want to say I love the narrator's voice. Don't care much for the other two, but his is voice I could listen to for hours. Thanks for the entertainment!!
Collectors will pay a lot for a can of 7up Gold!
they refreshed our minds
Man I haven't seen or thought about Shasta in probably 15 years. My mom always just bought Coke/Pepsi products but I had a buddy growing up whose mom only bought Shasta and Blue Sky sodas. It was always weird trying their versions of sodas. The only knock off sodas I see now are generic branded ones like Big K
Also it's so weird to me how much some people love McDonalds Coke. It has always just tasted watered down to me (which obviously is the case but I don't know why everyone loves that lol). I do have some nostslgia from watered down restaurant diet coke because I'd always have a few sips of my moms growing up but it absolutely isn't as good as normal diet coke
28:55 Or your a smart person who knows the drink is going to be cold anyways, and that because of water displacement you'd get less drink the more ice you have.
Surge and Jolt hell yeah
I found out about Surge like one year before they discontinued it. Feel in love and they took it away. When they reintroduced it, I only found out about it just in time to get it for a few weeks in my local area, before they discontinued it. Like wth.
I've said this before, but it bears repeating:
I'll stick with "Oreos".
"Hydrox" sounds like a bleach brand, and not very appetizing.
Awesome
Every major AMERICAN soda brand, Shanta is unheard of anywhere else
It's almost like this is an American channel or something
i always thought glass was non-porous while plastic is porous
i wish i could afford them. a 12 pack for $14 drove me away years ago. now i just make my own soda at home with a $20 Soda Sense connected to a 20lb CO2 tank and a few flavors that i've conjured up. wont ever go back to paying even a penny to these greedy corporations.
Oh, uncle Al!
Nothing about RC Cola? So it is not every major soda brand without RC Cola.
RC cola doesn’t deserve a spot tasting like that !!!! lol jk it’s ok I guess.
RC isnt world wide. Its mostly us in southeast. Hence the title of this video. It doesn't belong in the category
@@M1N1Girl007 I get mine from Illinois, which is not in the southeast. So your not correct on that.
neither is shasta
Grant Hill def made me start drinking Sprite
You can buy surge for the last few years at gas stations
Who knew all that tech went into McDonald's fountain drinks.
Its a regional brand but, I would like to see a episode on Town Club Sodas or even Vernors.
My mom LOVES Vernors. I'm fairly certain my brother and our friends are the only people that have ever even heard of it where we live😂❤
Exactly why I don’t drink soda
I miss Surge💚
Pretty sad when I know what it is and I don't think my mom had tried it till I got some at BK. It was actually pretty good.
Is this a reupload??
Compilation
@@mauriciojara7744 thank youuu
Can you guys imagine for Michael Jackson, Crowds of fans were in the audience, watching. They saw that Michael had a terrible accident when he was shooting an ad for Pepsi, in a big auditorium in LA. His scalp would never really be the same.😞🥤
Yo can you do one on jones soda
Only shasta I knew of was shasta mcnasta
Shawwwstahh!!!!
Me, a Canadian, watching to see what he missed out on
Don't worry aldi supermarkets do that too
*Aldis
Whatever happened to jolt?!?
Dude, trust me kids, crystal Pepsi was bad even then. That guy did NOT hurl cuz it was old😂
So far, soda good… 🥤
I bought a glass bottle of Sprite the other day, it was THE BEST!
I won't lie, to this day when I go shoe shopping "My Adidas" by Run DMC plays through my head😂
💜 Pepsi Zero Won Also.💜
Crooka Cola, Caca Cola, it's the same over sugared piss to give you diabetes.
Oh you mean not Saul huh 🤔
Shasta Raspberry Cream is my favorite soda nobody knows
Wow, before I start working today, I'm going to McDonald's to get a COKE! I have indeed noticed how McDonald's Cokes almost always taste good. I'm an inveterate soda drinker, and in 1984, when the Coca-Cola Company abandoned its formula in order to market Classic and Original Çoke, I jumped ship and only bought Mexican Cokes in stores when I could find them. I largely switched to Dr. Pepper, which I dislike now because it too has changed. The fountain drinks, though, vary from one fast food chain to another, and something else I've noticed is that you get a better tasting drink ordering it from the drive-thru rather than making it yourself at the fountain. I think that's because that way the vendor is entirely responsible for the flavor quality of your beverage.
Something else I don't understand is the popularity of Mountain Dew and drinks of that nature. As a soda gourmet, I find the flavor of such beverages detestable! Of course, people also like poker games and white t-shirts in public, so I suppose that's a large part of the world we live in....
🤣👍
Just put the fries in the bag bro….
My McDonald's has Coke in a bag. I worked there. It must be a low quality McDonald's.
@@minisithunknown5568 Does it come in large bags that you have to fill a machine with or connect to a machine? That's typical for soda shipped to dining outlets. It shouldn't affect the quality. What I think fast food places do though is to water down the syrup that's connected to the self-serve machines, to make it go further. If you complain that the soda isn't very sweet or carbonated, they can tell the customer something like, "well you're the one who made your soda! Order it at the drive-thru window and it'll be alright!"
@@panatypicalI did fast food and it's true they do use syrup bags. They are heavy AF and are a pain to change.
Chocolate soda is delicious.
McDonald's does have the best straws. Still holds true
you forgot all about vault which was a coca cola competitor to mountain dew
If they would go non GMO and no HFCS or chemical colors I’d go back to Shasta
Non gmo products are basically non existent because even some ancient farming methods (artificial selection mainly) are counted as gmo
I was in my mid 20s for the Surge thing. It was only popular among idiots. The *real* cool kids were drinking Jolt. Why don't you talk about that a bit?
Why do I feel like I’ve seen this video before?
i swear this video came out in july
not just the same concept but the same script
It did. Not sure why the video is 2 hours long
This video is a compilation of other videos about coke the channel has made
I think only on this channel I have seen people confused by the concept of a compilation.
Bring back Surge!!
The geneology of Diet Coke is not correct. Tab was always based on the Coke formula, with various revisions to try to get it tasting more like Coke. The technology to DO that didn't yet exist. Diet Coke sprang out a totally unrelated formula that never had anything to do with real Coke or Tab. All it had was the branding. It was cheaper to make than any of the legacy Coke formulas. Coke looked at the numbers and saw bigger profits, so the infamous New Coke product was created as a sugar or corn syrup version of Diet Coke. Diet Coke and New Coke are a couple. So we know how well THAT went. Coke eventually developed much more advanced chemistry and revisited the problem of Tab not tasting enough like Coke. The eventual result was Coke Zero, which has since gone on to be a major major deal. It is basically just a high tech update of Tab and it freaking sells cases. Diet Coke remains alone on its little island being unrelated to anytbing else except New Coke and nobody wants that crap.
sprite is more popular because people drink it with codeine lol
Bubble Gum taste great..... Jones Soda....real cane sugar... The also make a Black Cherry falour I had drank for about 6 months..... Then notice it didn't have REAL CANE SUGAR printed vertical on side of the can like the other flavors...it said SUGAR FREE...... I hate diet soda... Taste like crap.....not Jones brand Black Cherry.
Wish they sold it locally
Does anyone 🤔 remember a red soda in the 60s and 70s that had a picture of a pixie,/ farie on the bottle
I believe it was a cream soda. Does anyone know 🤔
i swear to the god almihjty i watched this video 2 months ago
Ginger Ale. Root Beer. Cheer Wine. I’m sure politics would have a field day if those were created today. Maybe saying something like it’s targeting children.
I personally think diet coke is disgusting, and coke zero is the better drink. If i had to pick a sugar free/diet drink. I'm picking coke zero
Time out!!! I like how you put in the history of soda pop but you used the wrong company. Sure Shasta is old buy the first major company was Michigan's Vernors established in 1783 and they started the same way. With water.
Eating ANOTHER Weird History meal!
Eating a 83 Hot Dog and a Netflix Hot Dog*†...while watching this Weird History video!
I created the 83 Hot Dog (Johnsonville Smoked Brat + Sweet Relish + Sandhill Ben's Seasong) after seeing Chestnut break the record with 83 hot dogs!
I created the Netflix Hot Dog (the same thing with spicy mustard on it) at the same time...after watching Netflix's Chestnut Vs. Kobayashi!
* The event was recommended on the Weird History video "The Biggest Beef In Competitive Eating: Chestnut vs. Kobayashi"
† I never ate relish on a hot dog before that, but I was inspired after seeing those bad-asses in the contest!
McDuck’s Coke? It is pretty awful. There are better mixes of syrup and water. How much does this site earn from them….both the “restaurant” and the drink?
Pepsi wanted someone to figuratively reach out and touch young children...not "literally". Annoying enough in conversation with an undereducated person, but not good from a "fact" narrator. Punch in the proper dialog please.
Man I miss the original Wendy's when they made actual abs used fresh ingredients and not much processed GMO poisoned food hence why also they discontinued the salad buffet bar! Bring the good ole days back!! There's a reason why most countries outlaw American sodas and juices because of them being pumped full of man made chemicals!
“GMO poisoned” man if not for genetic engineering there would not be a tomato you could just slice and put on a burger
@@FoaL1991yup humanity has been genetically engineering crops since we invented farming
Used to put Hershey syrup in my coke when I was a kid
Dr. Pepper knock offs always.ade me laugh. Dr. Bob, Mr. Pibb, Dr. Thunder
, Dr. W (Wegmans WNY Buffalo, Rochester)
Agree. Don't forget Hy-Vee Dr. 38 version. 🤣
@@ShawnStafford-1978 is there a version by Walmart or Price Rite/Right where they have Bubba Burgers and Bubba Cola?
@@jasonrusso9808 Never heard of those two Bubba drinks before? We don't have a Price Rite here.
The international organization WHO got pronounced as the pronoun "who" sort of makes this video stupid.
Faygo > Shasta
Shasta is definitely better than Faygo. Faygo < Shasta
Haha Tony Montana
Had to skip the lady narrator.
Too bad Shasta tastes like another interesting sh word. IMHO.