Grey Days | New Balance History

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  • Опубликовано: 9 май 2024
  • The color Grey embodies everything that makes New Balance stand out as a brand. Grey reflects an independent approach, dedicated to quality and style.
    The 2024 festivities kick off with Grey Days, a seven-minute film by new imprint American Haiku celebrating Grey’s origin as the signature New Balance color.
    Shot and framed in 16mm black and white, Grey Days is a journey through New Balance history that explores the brand’s running heritage and its popularity in style subcultures from the DMV to Tokyo, through the lens of longtime enthusiasts, and features appearances by UK Rapper Dave, star defensive end Chase Young, and skateboarding legend Andrew Reynolds.
    Written in collaboration between creative directors Thom Glover & Daniel Wolfe, alongside Elliott Power, director of photography Norm Li. Animation from Stray London and still photography by Samuel Bradley.
    #NewBalanceGreyDay #NewBalanceHistory #GreyDays
    www.newbalance.com
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Комментарии • 131

  • @kublakhanican7486
    @kublakhanican7486 2 месяца назад +11

    Coolest ad I’ve ever seen. The scenes in french are so sick. Reminds me of La Haine

  • @packsbemovington4490
    @packsbemovington4490 2 месяца назад +37

    This is some of the best sneaker advertising in the past couple years. Just when I thought footwear advertising had come to rely solely on big name collaborations here comes NB with that timeless, vintage flavor 🤌🏻

  • @newcaddie9582
    @newcaddie9582 2 месяца назад +67

    My favorite are the 996’s. I waited so many years for them to come back out

  • @hugh67
    @hugh67 2 месяца назад +25

    Pubblicità spettacolare,i grandangoli,il bianco e nero e la parte animata 😍

  • @cliffsweeney2207
    @cliffsweeney2207 2 месяца назад +9

    Fantastic vid! So evocative, so emotional! Had me looking back... and I'm looking forward, too! Thank you, New Balance. Keep doing what you do!

  • @felipediaz8889
    @felipediaz8889 2 месяца назад +4

    This was an incredible commercial I would love to shoot an idea like this or work with the creative team this was brilliant .

  • @pamerahmarksman2125
    @pamerahmarksman2125 2 месяца назад +2

    Love to see the representation from Washington DC!!!

  • @joesanyaolu1504
    @joesanyaolu1504 2 месяца назад +9

    this is why we love nb

  • @Guestyyyyy
    @Guestyyyyy 2 месяца назад +18

    This is such a cool ad campaign

  • @lincolnabel-ee7zh
    @lincolnabel-ee7zh 2 месяца назад +289

    This has made my day I will where my grey 990s today thank you for making my shoe selection easier New Balance

    • @daysesthefane2818
      @daysesthefane2818 2 месяца назад +62

      2

    • @AdaoGoncalvesCamargo
      @AdaoGoncalvesCamargo 2 месяца назад

      ​@@daysesthefane2818🎉

    • @JorgeVaz-si6vq
      @JorgeVaz-si6vq 2 месяца назад

      ​@daysesthefan
      😊😊😊😊😊😊😊😊
      😊e2818

    • @celialopes1068
      @celialopes1068 2 месяца назад +26

      😮😮😮

    • @MyWillian1996
      @MyWillian1996 2 месяца назад

      B😅ɓɓɓɓĥɓɓɓgɓɓɓbɓ😊😊😊😊😊😊😊😊😊😊😊ɓɓb 3:42 😊ɓɓ😊bb​@@celialopes1068

  • @expertteas
    @expertteas 2 месяца назад +3

    The DA is incredible, nice promotional spot 👌

  • @matthew_thefallen
    @matthew_thefallen 2 месяца назад +18

    Great cinematography! 🙌

  • @okmax8073
    @okmax8073 2 месяца назад +1

    This is just amazing!

  • @orlandoasson
    @orlandoasson 2 месяца назад +14

    love this! cigarettes and coffee vibes!

    • @emilioghz1427
      @emilioghz1427 2 месяца назад +4

      I tought that I was only person think the same

    • @orlandoasson
      @orlandoasson 2 месяца назад +1

      @@emilioghz1427 that! and the Johnny Depp film Dead Man!

    • @Mutapha-xf1fo
      @Mutapha-xf1fo 2 месяца назад +2

      ❤ Questo 😊❤😊​@@orlandoasson

  • @jazzmingayle1286
    @jazzmingayle1286 2 месяца назад

    Love this!!

  • @allanmoore5541
    @allanmoore5541 2 месяца назад

    Love this on so many levels...

  • @samdopkosky
    @samdopkosky 2 месяца назад +13

    There’s nothing better than a grey new balance.

  • @juanmayorga4702
    @juanmayorga4702 2 месяца назад

    What an incredible advertising! 🎥🚬

  • @DylanLey
    @DylanLey 2 месяца назад +3

    Wearing my grey V1s today! Happy Grey Day everyone!

  • @Beanz13258
    @Beanz13258 2 месяца назад

    ❤ thats interesting just made me love them like crazy ryt now

  • @justcallmesando
    @justcallmesando 2 месяца назад +1

    "Power doesn't shout, it whispers". The whole thing pretty much reminded me of the 90´s look. Animation is dope.

  • @MariaGonzalez-qv1qn
    @MariaGonzalez-qv1qn 2 месяца назад +2

    Genial!!! GRACIAS

  • @jonathanwalley
    @jonathanwalley 2 месяца назад +10

    So fresh, beautiful work.

  • @jmcgroup4480
    @jmcgroup4480 2 месяца назад +1

    Cool! Congrats!

  • @jeodoretoel
    @jeodoretoel 2 месяца назад +9

    reinforced the fact that new balance running need the rebels, supercomps etc in the grey day hues 🤤

  • @krisprollspirate
    @krisprollspirate 2 месяца назад +12

    Dope cultural moment. Great advertising.

  • @michaelbrogan2024
    @michaelbrogan2024 2 месяца назад +12

    How did they achieve this sound? Is it through equipment used or done after the fact?

    • @shreevz
      @shreevz 2 месяца назад +2

      I think they put a filter in post.

  • @tonyg1997
    @tonyg1997 2 месяца назад

    THE BOSS 💪🏽💪🏽

  • @lamontkhoza2856
    @lamontkhoza2856 2 месяца назад +7

    This feels like a Jim Jarmusch movie

  • @bantuboxingworld607
    @bantuboxingworld607 2 месяца назад

    I have 999, I'm rocking them tomorrow.

  • @dexrepcfe
    @dexrepcfe 2 месяца назад +1

    2:28 🔥🔥🔥🔥🔥🔥

  • @Onlylotuus
    @Onlylotuus 2 месяца назад +2

    What type of photo/videography style is this? Along with what type of camera and sound? It’s so beautiful I just can’t ❤.

  • @MargaridadeAlmeida-vy1og
    @MargaridadeAlmeida-vy1og 2 месяца назад +1

    Lindo vídeo parabéns ❤❤

  • @WinonaKicks
    @WinonaKicks 2 месяца назад

    Love this

  • @halfbreed38halfbreed34
    @halfbreed38halfbreed34 2 месяца назад +1

    Love it… #newbalance

  • @victorcastanon4185
    @victorcastanon4185 2 месяца назад +2

    Excelente video mi equipo de fútbol trae ésa marca

  • @auroradoestuff
    @auroradoestuff 2 месяца назад +5

    best fucking advert i’ve ever seen

  • @chuvadatarde9926
    @chuvadatarde9926 2 месяца назад

    Perfecto!

  • @barbarasmith82
    @barbarasmith82 2 месяца назад +2

    DCorNOTHING🔥🔥🔥

  • @cleopatraramauthar4482
    @cleopatraramauthar4482 2 месяца назад

    Excellent

  • @user-wg1ux1kx1i
    @user-wg1ux1kx1i 2 месяца назад

    ❤ thanks universei claim it and affirm it

  • @thewhale5416
    @thewhale5416 2 месяца назад

    Great.

  • @MargaridadeAlmeida-vy1og
    @MargaridadeAlmeida-vy1og 2 месяца назад

    Lindas músicas maravilhosas

  • @minicraft5285
    @minicraft5285 2 месяца назад

    A minha semana será uma bênção

  • @JuanDiaz-zo2ys
    @JuanDiaz-zo2ys Месяц назад

    Question to anyone here: The Triple Black suede (U9060BPM) : Were those a Japan limited exclusive, or was it a general Asia release? I received a pair from StockX, but I'm trying to further investigate my pair's authenticity. Please advice. Thanks

  • @Clarinha_Queiroz
    @Clarinha_Queiroz 2 месяца назад

    💓💓💓

  • @JohanVoges
    @JohanVoges 2 месяца назад

    Holly royalty family just want to say I love you videos I love your dogs they are cute and maybe make more full videos like travelling over the world and with five hotels I absolutely love your videos like every one of them❤❤😊😊😊😊😊❤🎉

  • @fullbox4314
    @fullbox4314 2 месяца назад

    Ill wear my 990s grey today

  • @salinasrulio
    @salinasrulio 2 месяца назад +1

    Masterpiece

  • @achilled9957
    @achilled9957 2 месяца назад

    POWER

  • @user-tv7dr3ju8v
    @user-tv7dr3ju8v 2 месяца назад

    New balance. Con. Un. Buen. Motor. Rotativo. Vuela. ❤🔥💥🏃

  • @tininhafernandes787
    @tininhafernandes787 Месяц назад

    Uau ❤❤❤

  • @saturnaliaraleie
    @saturnaliaraleie 2 месяца назад +1

    somebody explain to me the coffee in all the different scenes P's and Q's 😅

    • @Jacksoncarnage888
      @Jacksoncarnage888 2 месяца назад +1

      Referencing Jim jarmusch movie coffee and cigarettes

    • @saturnaliaraleie
      @saturnaliaraleie 2 месяца назад

      @@Jacksoncarnage888 ohk thanks!

  • @bayudwiprayogo323
    @bayudwiprayogo323 2 месяца назад

    See Reynolds on Short Movie new balance 🤯

  • @AliAli-ul4hi
    @AliAli-ul4hi 9 дней назад

    What’s the song at the end

  • @Bricky_comedian
    @Bricky_comedian 2 месяца назад +1

    What’s wrong?feeling a little grey?

  • @starterpvck2043
    @starterpvck2043 2 месяца назад +1

    Man like Dave 🔥

  • @NaimFeroudj
    @NaimFeroudj 28 дней назад

    Top publicité

  • @user-ef9jk6cc1w
    @user-ef9jk6cc1w 2 месяца назад +8

    Washington DC ❤

  • @deeparker4828
    @deeparker4828 5 дней назад

    NB/DC🥰🥰🥰

  • @diegosanchez1203
    @diegosanchez1203 2 месяца назад

    This was neat.

  • @0gham
    @0gham 2 месяца назад +1

    Any guesses on the film stock?

  • @ademirteodoro9650
    @ademirteodoro9650 2 месяца назад

    😮

  • @andreaabrams5824
    @andreaabrams5824 2 месяца назад +2

    What number is the DC New Balances?

    • @newcaddie9582
      @newcaddie9582 2 месяца назад +1

      All of them

    • @SixLaduca
      @SixLaduca 2 месяца назад

      Right

    • @SweizyGwop
      @SweizyGwop 2 месяца назад

      All. but you probably thinking about the 990’s

    • @nitty5771
      @nitty5771 2 месяца назад

      @@newcaddie9582great f!ckin answer homie👊🏾💀

  • @Barnaby_bo
    @Barnaby_bo 2 месяца назад

    Yeah yeah. When's the 992 coming back

  • @mariaantonialagunajimenez2618
    @mariaantonialagunajimenez2618 2 месяца назад

    El supervivientes de mañana es grabado lo están grabando hoy porque supervivientes de Italia a llegado a su final y necesitan algunos espacios donde están los nuestros

  • @ElisabettaRoman
    @ElisabettaRoman 2 месяца назад

    Ei, belle scarpe!

  • @AndreOliveira-ix9pw
    @AndreOliveira-ix9pw 2 месяца назад

    Boa tarde meu amigo já aqui assistindo e deixando o like para fortalecer Deus abençoe você sempre forte abraço do seu amigo André

  • @1sthrd139
    @1sthrd139 2 месяца назад

    It’s like a film “Night on earth”

  • @rosarosaprattistorch2169
    @rosarosaprattistorch2169 2 месяца назад

    Olha eu ja oedi ora vc colocar a legenda em português, eu não entendo nada da sua língua se nao vou cancelar a inscrição..

  • @omarkhalid4823
    @omarkhalid4823 2 месяца назад

    6:30

  • @Salv0o0
    @Salv0o0 2 месяца назад

    la haine cinematography vibes

  • @Nintendo99
    @Nintendo99 2 месяца назад +1

    If this don’t end who started new balances and who made them that….then idk

    • @blackdonte24
      @blackdonte24 2 месяца назад

      How bout we don't gaf, buy what you like and stfu! LOL

  • @bustercrutcher917
    @bustercrutcher917 2 месяца назад

    Why all the coffee???

    • @rjn1212
      @rjn1212 2 месяца назад

      Reference from the movie Coffee and Cigarettes

    • @bustercrutcher917
      @bustercrutcher917 2 месяца назад

      Oh so they aren’t as creative as I originally thought.
      They just knocked off a movie.

  • @SweizyGwop
    @SweizyGwop 2 месяца назад

    This should settle where the New Balances got started at. DC

  • @priviledgenkiwane6223
    @priviledgenkiwane6223 2 месяца назад

    Kkkk yalithanda lina❤❤😂😂

  • @jamiefox9245
    @jamiefox9245 2 месяца назад +1

    Bmore City stand up.We don’t claim DMV tho

  • @juan-he3kd
    @juan-he3kd 2 месяца назад

    😮pyi

  • @megutamaria6430
    @megutamaria6430 2 месяца назад

    Hola karla te quiero mucho y te apoyo muchisimo te quiero guapa

  • @sfipsalms8924
    @sfipsalms8924 2 месяца назад

    IM SO GLAD that this is an american ad and not newzealand. i couldnt handle anymore cringe coming out of my country

  • @ciciliasidu
    @ciciliasidu 2 месяца назад

    Q

  • @user-mz5xe3hb9e
    @user-mz5xe3hb9e 2 месяца назад

    Who plays fortnightly

  • @Soumia.RPerez-js5tj
    @Soumia.RPerez-js5tj 2 месяца назад

    Bull chat amirica😂😂😂😂

  • @ElisabettaRoman
    @ElisabettaRoman 2 месяца назад

    Io non arrivo, non mi interessa, cosa non capisco ,non capisco, virus, davais,non so!

  • @ashtonhammond1302
    @ashtonhammond1302 2 месяца назад

    Seek pardon for the transgressions you've committed in life. God forgives the repented, or perish in eternal hellfire. Life is not forever, do the best to be righteous while breathing. Judgement happens after death. End Times are taking place now. Submit to The KJV Bible.
    Discipline is key, along with wisdom to know better.

  • @peterneumann7145
    @peterneumann7145 2 месяца назад

    No balance

  • @sapinhoclips454
    @sapinhoclips454 2 месяца назад +1

    A gourmet propaganda?

  • @miguelinavieiracasal2787
    @miguelinavieiracasal2787 2 месяца назад

    ⁸8P B@jq%+iawu|aj%¹ iwpawmdkdd(suuEaP

  • @caizongyam
    @caizongyam Месяц назад