History of the Michigan Avenue Apple Store

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  • Опубликовано: 18 апр 2022
  • Michigan Avenue in Chicago has featured two major Apple stores. The company’s first flagship in 2003, which featured a green roof, and their first new generation flagship in 2017, which featured a super-thin carbon fiber roof. This more recent store is one of Apple’s most unique. Its award-winning concept, design, and construction set a new standard for the company. And it all began in 2014 when Angela Ahrendts became Apple’s senior vice president of retail and online stores.
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Комментарии • 306

  • @saltedfruitguy
    @saltedfruitguy 2 года назад +393

    GREG! I’m so glad you went back to this style of video making. I much prefer this. Do more of these videos please!

  • @Dr-Peppy
    @Dr-Peppy 2 года назад +335

    We can all agree that Apple builds some of the best retail spaces right?

    • @tzz89
      @tzz89 2 года назад +2

      You could get TWO PCs for that price!!1!!

    • @staringcorgi6475
      @staringcorgi6475 2 года назад

      Best product co has better stores seasch it up

    • @Dr-Peppy
      @Dr-Peppy 2 года назад

      @@staringcorgi6475 I have and they are pretty cool

    • @davidjacobs6244
      @davidjacobs6244 2 года назад +4

      Well,they do have the money so they should.

    • @taymaf
      @taymaf 2 года назад +2

      @@tzz89 no one is talking about prices. its about the retail spaces...😑

  • @jmcalaramo
    @jmcalaramo 2 года назад +72

    I like how even the roof has a software, where Apple could just "send" an update and fixed it

  • @xXmlgamingXx355
    @xXmlgamingXx355 2 года назад +290

    Wow, this is incredible! I don’t know any other company that gives this much attention to stuff like this

    • @Rodrigo-jd2wg
      @Rodrigo-jd2wg 2 года назад +6

      Imagine if they gave this much attention to human rights at their factories

    • @xXmlgamingXx355
      @xXmlgamingXx355 2 года назад +10

      @@Rodrigo-jd2wg of course, find the most random thing to say just to hate on apple.
      Also, where’s your proof?

    • @Rodrigo-jd2wg
      @Rodrigo-jd2wg 2 года назад +4

      @@xXmlgamingXx355 I don't necessarily hate apple, I just think it would be nice if, being one of the richest companies, they had a little more respect for human dignity, because they can afford it

    • @xXmlgamingXx355
      @xXmlgamingXx355 2 года назад +7

      @@Rodrigo-jd2wg apple has some of the best working conditions. Many people who work in high-tech would wish to work with apple!
      And as for the factories, it depends on which ones you’re talking about. They have factories in the US, which of course has proper working conditions.
      As for the Chinese ones, I can’t say for sure what’s going on there. As I’ve said earlier, I’d love to see some proof.

    • @gavin-russell.
      @gavin-russell. 2 года назад

      @@Rodrigo-jd2wg just saying more people would complain if they did that because it would raise the prices of their products.

  • @saltedfruitguy
    @saltedfruitguy 2 года назад +58

    I had to put two comments on this video because of how much I love the video style. I like more of this nostalgia and pictures than animation. Thanks for making this Ike your old videos, Greg!

  • @Nobachu
    @Nobachu 2 года назад +133

    The effort from these videos are phenomenal as always and so enjoyable to watch!

  • @Ryofist
    @Ryofist 2 года назад +7

    People: The store’s architecture will cause falling ice
    Apple: It’s a software issue

  • @dsdddsd4543we
    @dsdddsd4543we 2 года назад +5

    I was in Chicago for work and went for a morning jog one morning. Chicago is one of the best-planned cities ever. I passed by this store and was in awe. Apple does an incredible job finding these locations.

  • @franciso6018
    @franciso6018 2 года назад +38

    I like your longer videos. it seems like you're making mostly short videos now, those are good but I am glad to see a longer video again!

    • @TechDove
      @TechDove 2 года назад +1

      Except for the videos he makes where it could be explained in under 30 seconds and he milks them to 10 minutes, like the one he made about the home button, or the headphone jack

    • @Andrescxli
      @Andrescxli 2 года назад +3

      @@TechDove I prefer getting all the details in a longer video format than that short style stuff.

  • @LeeStewart
    @LeeStewart 2 года назад +13

    I have missed these longer videos as opposed to the short ones you have made this last year or so. When you go into more detail like you have here, we as viewers can appreciate the Apple Store's architecture so much more.

  • @camillac.s.279
    @camillac.s.279 2 года назад +19

    In 2018 Apple built an amazing flagship store in Liberty Square -Milan featuring a waterfall and a similar “bench and stairs” system as in Michigan Avenue -Chicago .
    I always 💭 the store miss some natural light tho .
    Foster&Pa always at the top,
    Chicago store is really amazing 🤩
    Thank you for the detailed description was very smooth and clear👏🏻👌🏻

  • @Healthandwealth9422
    @Healthandwealth9422 2 года назад +13

    Apple’s design team must be amazing

  • @AlessiosSpam
    @AlessiosSpam 2 года назад +4

    Thanks for bringing the old videos back Greg.

  • @jose162204
    @jose162204 2 года назад +1

    Live in Chicago and I love going here to just chill inside/outside. It’s really nice during the summer. Glad u did a vid about this location :)

  • @LeahDykema
    @LeahDykema 2 года назад +8

    How creative! I didn’t know what an amazing story this store had!

  • @danielyaseen
    @danielyaseen 2 года назад +1

    Thank you for going back to your old type of videos! Keep this up!

  • @danl.4312
    @danl.4312 2 года назад +2

    I was working across the street in an office building when this masterpiece was being built. It was amazing to see it take shape and come to life and then finally step inside once it was complete. I knew it was magnificent but thank you for all these extra details I never knew about!

  • @andriytroyan3888
    @andriytroyan3888 2 года назад

    Finally some lengthy content ! I appreciate the shorter ones but a bit more elongated content is also extremely appreciated!

  • @junipeayt
    @junipeayt 2 года назад +6

    Cool that you went to this style again. Your videos are great Greg, please keep it up!

  • @cambosteveSR
    @cambosteveSR 2 года назад +1

    Videos like these are why I subscribed to this channel in the first place. Great work Greg!

  • @tristanherzog
    @tristanherzog 2 года назад

    Very fascinating! Love these longer form videos, and your attention to detail! Keep it up Greg!

  • @technole
    @technole 2 года назад +9

    One of my favorite looking stores, along with University mall at Seattle. Angela was great

  • @mohammedrazeen2517
    @mohammedrazeen2517 2 года назад

    I'm so happy you are doing these old style vids..I was so disappointed and I thought these type of vids would never be seen

  • @kanefromholby1949
    @kanefromholby1949 2 года назад +1

    I love this original type of long video

  • @DanielYulKwon
    @DanielYulKwon 2 года назад +5

    Wow! So comprehensive and explanatory! Thanks for the video! Learned a lot.. 🤯

  • @alexandertrede1626
    @alexandertrede1626 2 года назад

    Finally a longer video again ! Love it

  • @piewackete
    @piewackete 2 года назад +21

    I remember being homeless in Chicago in 2012 and used to hang out at the apple store to use the WiFi and check out the devices that I’d never be able to afford and now I have tons of apple devices and was fortunate enough to have a house now too :)

    • @RegenXF1
      @RegenXF1 2 года назад

      Scammer u scam people now stop

    • @mathmanchris666
      @mathmanchris666 2 года назад

      @WhatsApp➕1②⓪⑨⑦⑧③⑨⑧①③ you fake scammer you even went to the wrong channel lol

  • @joebloggs4191
    @joebloggs4191 2 года назад +2

    That’s some very clever architecture and attention to details! Impressive!

  • @zuch4n
    @zuch4n 2 года назад +2

    I was there for the opening of this store! They had a full event and Tim Cook swung by. I was one of the first people in and the employees applauded me and gave me a commemorative long-sleeve shirt, haha. I love the store, it's one of the coolest buildings downtown.

  • @TheSouthIsHot
    @TheSouthIsHot 2 года назад +1

    This was super-duper interesting and very well made and narrated. Thank you!

  • @shivpatel7506
    @shivpatel7506 2 года назад

    I love the longer format of videos! Keep it up

  • @alvintoro
    @alvintoro 2 года назад

    Thank you for going back to your roots. This is the kind of video I’ve always enjoyed the most from you. Still miss the old music though 😉

  • @a.michaels5656
    @a.michaels5656 2 года назад

    Thank you for making a longer video again

  • @aiyetorocosmic1515
    @aiyetorocosmic1515 2 года назад +1

    Proud Chicagoan here!!!! 👋🏾 🤩

  • @Andrescxli
    @Andrescxli 2 года назад +1

    Finally a long video🙏🏼 Hallelujah!

  • @troop53no
    @troop53no 2 года назад

    I really like this longer video format compared to the usual shorter ones you’ve done recently

  • @ivanchemshirov3640
    @ivanchemshirov3640 2 года назад

    That was a work of art, man. You’re super talented I love the way you make your videos super interesting and easy to understand. Kudos to Apple too 🍎

  • @pad9x
    @pad9x 2 года назад

    honestly this is very beautiful. well done to the architects.

  • @legolover25106
    @legolover25106 2 года назад +1

    Thank you for making this

  • @bdoginit
    @bdoginit 2 года назад +1

    FINALLY you make a video longer than 2 minutes. Do more of these

  • @stefannikola
    @stefannikola 2 года назад

    This video is one of your best. The topic is very interesting.

  •  2 года назад

    Amazing! Thank you for this video!🙏

  • @_MrJasonW
    @_MrJasonW 2 года назад +1

    An old-style long form video. More of this please. 👍

  • @Zyngawf9
    @Zyngawf9 2 года назад

    Please keep doing this style! The longer videos on histories and stuff are way more interesting imo

  • @windowsfan95
    @windowsfan95 2 года назад

    That’s Some perfection and detail

  • @Jayden-lr2mm
    @Jayden-lr2mm 2 года назад +4

    Love the history and the build of the Michigan Apple Store

    • @Jacobliuzi
      @Jacobliuzi 2 года назад

      我吃面了解释吧千u覅小姑娘o t b a t e t b a a e e e o ‏منبه ابك كم مقاسك. شمي منبه سوبر كاب مكة عبرينا قبيلتك승진하게 모임은 마赤木りえ太郎ちゃんsu dumana gel kaçalım enterne dakkada Siyasal yo quién es el oso o yo quién soy yo quien So So Is Bea me llama Make a crazy like you always know what to say or do you always do want to be straight you always say yes or is it going to be crazy it is going to touch next to the sun get my bags because I already want nothing in the ones or on my way there one day is not going to be crazy bus bus bus bus bus bus bus bus bus bus is it going to be what we always it is not going to be crazy that’s where is it going to be 10 as it is now going to be crazy

    • @Jayden-lr2mm
      @Jayden-lr2mm 2 года назад

      @T o k

  • @Giannis814
    @Giannis814 2 года назад

    I love the long videos from Apple Explained

  • @nicholashoi3155
    @nicholashoi3155 2 года назад +1

    Finally, long content is back

  • @Kevin-jc1fx
    @Kevin-jc1fx 2 года назад

    Great explanation as always. God bless you and the channel.

  • @MisterTwisterWX
    @MisterTwisterWX 2 года назад +4

    Keep up the great work

  • @mvx627
    @mvx627 2 года назад

    Thanks Greg.. we felt immersed in the video..

  • @Marchelo1988
    @Marchelo1988 2 года назад

    Great video! And what an incredibly cool store!

  • @ygtx44
    @ygtx44 2 года назад

    Great video man cheers!

  • @derekmcgaming
    @derekmcgaming 2 года назад

    Lets goooo documentary style video for the first time in over a year!

  • @daniyalkhizar
    @daniyalkhizar 2 года назад

    Thank you for making long videos

  • @mttmsrw
    @mttmsrw 2 года назад +3

    I kinda love the fact that the falling ice issue was fixed with a software update 🤣
    Great entertaining video 🤓 kudos

  • @Sillehmonkey
    @Sillehmonkey 2 года назад

    “When you gonna hop on?”
    “In a min, just gotta update my roof.”

  • @drumcorpsinprogres
    @drumcorpsinprogres 2 года назад

    As a Dutch, I visited that one in 2018. Some work on the trees outsides was still in progress then. But what a great place to be!! One of the most beautiful stores I've been in (next to the stunning historical Champs-Élysées building in Paris).

  • @jasona.2044
    @jasona.2044 2 года назад

    Great work

  • @TechDove
    @TechDove 2 года назад +1

    I'm new to this channel and this is the earliest I've ever been 🤣
    Most of the videos I watch on this channel are from 3+ years ago

  • @facurojas4477
    @facurojas4477 2 года назад

    This is a piece of art

  • @masterdoge17
    @masterdoge17 2 года назад +4

    7:30 oops my roof needs to updated, sorry 🥺

  • @YouTubeUserLol
    @YouTubeUserLol 2 года назад +2

    This store looks quite interesting!

  • @tjr4459
    @tjr4459 2 года назад

    Its a beautiful store, I got the chance to just sit and charge my phone while admiring the view of the river when I visited Chicago last summer.

  • @9823625313
    @9823625313 2 года назад

    Magnificent !!

  • @kirstyhepworth7343
    @kirstyhepworth7343 2 года назад

    Amazing video

  • @hunterhammond767
    @hunterhammond767 2 года назад +2

    BRING BACK THE OLD VIDEOS GREG PLZ!!!!!!!!!!!!!!!!!!!!

  • @mifohd3371
    @mifohd3371 2 года назад

    LOVE UR VIDEOS!!!!!!!

  • @TheDaysha511
    @TheDaysha511 2 года назад

    I'm from Chicago and enjoy going to this apple all the time

  • @Skip2057
    @Skip2057 2 года назад +1

    This is really cool

  • @nombreaqure3401
    @nombreaqure3401 2 года назад +4

    Awesome video! So many details that the average person passing by just wouldn't notice. How about a video on the iconic Apple Store in Singapore??

  • @SjaAnat
    @SjaAnat 2 года назад

    This are the kind of videos why I still don’t unsubscribe from this channel

  • @RandyVazquez
    @RandyVazquez 2 года назад +3

    Dude! Yes. YES!!! Omg, Greg 🙏🏼 THANK YOU! I doubt you saw my previous comment awhile back, and I wasn’t trying to be mean about anything, just constructive feedback. This was WAY more interesting and exciting to watch than “Why iPhones Still Have Buttons”. I loved this history video and I learned something out of it! I miss THIS. Thanks man (again), I’m glad I stuck around to see old school content style again 😊 best video of the day by FAR 🔥

  • @SmilingAssassinGaming
    @SmilingAssassinGaming 2 года назад +2

    Your videos are classic, feels like time travelled to Steve jobs era😅

  • @mr.rubble5985
    @mr.rubble5985 2 года назад

    I have been to the Michigan ave. store and it is crazy to see it in a video.

  • @The_StealthNinja
    @The_StealthNinja 2 года назад

    Apple really put a lot of effort and work into this building and it came out really well

  • @jimwertel6599
    @jimwertel6599 2 года назад

    Very good video ✨👌🏽

  • @jgadventure
    @jgadventure 2 года назад

    The new gen Apple store is like the future of stores designes. It looks so futuristic

  • @weihan5366
    @weihan5366 2 года назад +1

    i think that "meet me at apple" philosophy is so significant. It's not just about selling anymore. It's creating emotions for consumers.

  • @webpresent
    @webpresent Год назад

    Good job.

  • @switch_lp1302
    @switch_lp1302 2 года назад

    Finally another better video of yours

  • @thatkaidonchannelcountryba3606
    @thatkaidonchannelcountryba3606 2 года назад

    Finally a good video

  • @noone9350
    @noone9350 2 года назад +1

    This is just a good video!!!!!

  • @justamrcreeper6467
    @justamrcreeper6467 2 года назад +1

    I miss this style of videos, and seeing the improved version is just incredible.
    Also I just noticed that the Chicago Tribune office is just across Michigan Avenue from the Apple Store, hmm...

    • @kdi24824
      @kdi24824 2 года назад

      It’s no longer the Tribune offices, now it’s luxury apartments.

  • @CamcorderHomeVideos
    @CamcorderHomeVideos 2 года назад

    I use a Google Pixel 6 Pro. But I really enjoy watching your videos!

  • @tianyuanliu0321
    @tianyuanliu0321 2 года назад +1

    A return to longer content

  • @sweetcraft557
    @sweetcraft557 2 года назад

    I went to this store and it’s amazing

  • @enzmondo
    @enzmondo 2 года назад

    Omg I miss your longer form videos.

  • @WendyBradley1223
    @WendyBradley1223 2 года назад

    I’m actually interested in this because this is near Michigan and I live there so this seems super interesting

  • @SixSilverStones
    @SixSilverStones 2 года назад

    I have been to Apple Michigan Ave. it’s an incredible store

  • @itsnamgyu
    @itsnamgyu 2 года назад

    This is the most interesting tech from Apple since M1 IMO

  • @Daniel4Scratch
    @Daniel4Scratch 2 года назад

    “Forcing people to use the stairs”
    Wheelchair people: oh well, this will be fun

  • @Luke-zx4nx
    @Luke-zx4nx 2 года назад +1

    Reading that title made me think they're opening one in downtown Detroit. It's called Michigan Ave all the way from Chicago to Detroit.
    Really cool store though

  • @DarkBraveStuff
    @DarkBraveStuff 2 года назад

    yay new video!

  • @jarcohen123
    @jarcohen123 2 года назад

    Thanks for the info I become more knowledgeable every time I watch ur video who knows maybe one day I’ll be an expert on everything apple lol

  • @MrModena
    @MrModena 2 года назад

    Great video as always! I follow you from almost the beginning of your channel… I’m from Italy and seeing this video I was wondering if you can edit a video about the  Store in Milan… I think it’s one of the best architectural ideas in my town in last decade! I hope you could satisfy my request! 🤞🏻🤞🏻🤞🏻

  • @SolOtis
    @SolOtis 2 года назад

    It really is a beautiful store.

  • @jamilcoward
    @jamilcoward 2 года назад

    can you do more store videos? I love Apple stores!!

  • @640A
    @640A 2 года назад

    Only a company like Apple that's obsessed with design and attention to detail can pull off a store that seamlessly blends into its envoirment.

  • @simplycod3789
    @simplycod3789 2 года назад +1

    “Our roof needs a software update to fix the problem”
    Me: The roof whaattt?

    • @simplycod3789
      @simplycod3789 2 года назад

      @WhatsApp➕1②⓪⑨⑦⑧③⑨⑧①③ bruh