It's because of product cannibalization. The A4 was definitely eating into the A5 sales numbers and they thought a clear divide would make sense. Remember, these guys are paid to squeeze as much $ from us as possible. Now they can charge way more for an electrified A4 and say that their A5 is the only introductory sedan option they have (A3 Sedan is a joke in terms of proportions). I am quite curious how they would handle the A6, a car known for losing value fast, being the middle child it is
While i hate the move it makes sense for Audi. The A5 and A7 name are fairly New, compared to the A4 and A6, b9th names with a lot of heritage behind them. For enthusiasts it makes no sense throwing away the heritage models and keeping the new ones, but Audi wanting to sell EVs, it makes sense for them to keep the heritage names for EVs. Still dont like it. When I hear A4 I will forever think of cars like the amazing B5 and not of toasters like the upcoming A4 EV. Glad I have an amazing 5pot engine in my RS3 instead of some boring electric thingy.
I feel like this is a bit different than haptic. Touch screen is way more responsive and it looks like the design is more touch-friendly. It’s essentially no longer a button, more like a slider that one would use in their iPhone. Not making excuses, I prefer physical buttons but this is certainly not as bad as the original haptic crap we dealt with in late 2000s-2020
i think the majority said in surveys they liked them, its just us car-guys who dont like it, but we are like a single digit % of their overall customerbase, we are basically a loud minority.
Well audi started with the 4 doors coupe in this range. So obvious they gonna steal some designs. BMW did that with the rear bulging fenders from the Ford Mustand to attract more American consumers
Can we stop this stupid trend of slapping multiple screens on car interiors requiring tactile inputs for everything? Why is everyone following tesla’s hideous interiors?!
Cost. Genuinely. They get to pretend they're being progressive and "modern"...but the reality is they can get dirt-cheap digital panels/displays and they can slap them in every car they make, etc. It's all about cost savings. They can also then just flash software to pretend they've updated the car every two years.
@@oskar6661it's cheaper to put plastic buttons rather than produce, program and synchronize multiple screens, come on. Some of the manufacturers did it as part of the facelift, i.e. it clearly increases costs, it was cheaper not to touch at all.
It's a market requirement, sadly. You can see how porsche been replacing highly ergonomic buttons on Macan with sensor panels, just to make the car look more"modern".
More and more I prefer older cars, not talking about Audi only. Many new cars look too "artificial", with no own character. It's more like putting more and more digital/electric features, so they look "smarter", only to compensate that they have no "soul" anymore. Am I the only one thinking like this?
No they all just steal the same designs like i personally dislike the double screen in all these cars, i think the audi q8/rs7 have the best interiors and older bmw x6 but now everything is trash
completely ageee. even cars from just before 2020 even. looking ahead idk how someday i could possibly allow myself to drive one of these hideous, soulless cars being made today
Cars are just modern cell-phones. Rapidly updated with tech and nonsense...the entire concept of being a useful/reliable car has been secondary for a while.
You're not wrong, man. More and more brands share platforms and body panels and it seems to me that the differentiation is in the details. I don't know what you mean by "soul", it's a robot anyway but you maybe mean character?
@@eliasmaissour437 My 2018 S4 only activated the right side pipes in dynamic mode and under hard acceleration. The car looked rather ridiculous when it was cold/snowing and keeping only half the tailpipes clean was silly.
I would argue it's easier and safer to use a phone which is always more intuitive and you know it very well and can hold firmly in hand. It's baffling to me that governments don't regulate this stuff. It's a safety issue and all they do is force manufacturers to add collision warnings and stuff like that to remedy it which then increases the cost of cars. Europe is a mess.
@@aggrodriver And you get additional physical feedback to know if you successfully toggeld the control, with touch screens you could be toggling anything or nothing without knowing Its just sad that they're doing all this because its cheeper and covering it by saying its "modern" because its digital
@@inpeption1760 потому что голосовать надо деньгами. Один раз сделали? никто не пошёл в магазин. Они тут же всё изменят. Будет очень быстрый рестайлинг
I am repeating myself but after loving cars my whole life and alwqys happy to see new cars coming out, this is not the case anymore. Every new normal/affordable car coming out from all brands is just a step back
Seriously, what gives? It seems like cars are loosing their beauty. BMW, Audi, Benz.....Yes they look more modern but less 'cool'. Why use a design language that make the cars less sexy?
@@MrStylesp9 I don't know... I like the rear a lot more than that of the old A4 Sedan, the front looks okay I guess, though I was a fan of huge grills. The interior manages to look futuristic while keeping it rather conservative at the same time. Since I paid around $20k for my 2016 A4 in 2020...I'd buy the new for 30k. 😂
And I hoped that at least premium brands will return buttons because it could be considered as a premium option now. I would literally pay extra to have a physical buttons on when and for climate control!
@@vadym8713 Exactly, seems like they don't care listening to what the buyers want! I hate having fingerprints all over the screen because I would like to change the temp!
It's Touch and normal Buttons in one. You can either press the Buttons or swipe over them. Just watch a Video from someone who was actually at audi and reviewed the thing IRL
to be fair, audi's dashboard is more useful than bmw's. i love everything about bmw except that stupid map that shows no detail without apple maps active lol
agree. glad i got the last real Sportback. i love the profile similar to the A7, nothing else like it. but now it's just like every other sedan/hatch type design and just a subtle look. i couldnt tell if that was a sportback or sedan
@@shawonr3325 Same here. Have it debadged in all black, and it look really stunning IMO (pain to keep clean, ofc...). It often makes people react about how good it look. I guess I'll have to keep it forever now 😀
Audi is killing the A5 Coupe, the A5 Cabrio and the A4 Sedan. The rest two models are merged to one name that the customer dont get this quick. In the end we lost 3 versions of cars.
Audi's interior design last generation was perfect. Nicely integrated drivers display, simple clean graphics, a simple infotainment screen and dedicated climate controls. This just feels worse and frankly a bit dangerous.
yeah its too much with all the screens! too much plastic and too blend sort of. Nah I will stick to the facelift models. Perfect balance beteeen screens and design
@@Nicro328 I agree that the tablet looked out of place last gen - the way it was integrated on the A6/A7 was done much better. But this is going to age very poorly, just like the new S class already has.
I almost burst into tears...the guy mentions the thin display that "almost floats" and her "Wow!" is so scripted... 😂 Cmon, the driver will never see that from his seat and after a few rides, the co-driver will not care at all anymore...
@mograts replying to comments about different topic and then a creepypasta with a bloodied profile talks about exposing YT bots six times is just also exposing your true inner botfullness self…
@@enibub When they said the passenger screen has privacy mode i was like yeah for what so you don't see the time on the clock your passenger sees? Or so you don't need to watch the netflix movie if its bad? Or if your passenger suddenly decides to masturbate so you don't see the video but still see the person jerk off? 🤣🤣🤣🤣. Its nice to have but they should at least explain WHY its a good idea to have.
Trying to amalgamate the 4 and 5 series to make space for electric models. But the old Four series estate was the small estate people wanted and the sportback a5 was fairly unique in the market
The auto industry started the slope after the 1990's were over, honestly. Yeah there are better things now, but as a whole, the auto's peaked in the 90's and went downhill ever since.
@@E46_Lenker Their attire was handpicked and approved by the bosses at Ingolstadt. I love Audi (I own a B 9.5) and their inconspicuous design philosophy, but they took this minimalist approach and jacked it on steroids. It looks like they opted for a pharmaceutical research lab as a backdrop for the presentation, and I guess I’m glad they didn’t force the presenters to wear scrubs and crocs. Cheers!
They're preparing the whole brand to ditch ICEs altogether. Naming EVs differently now would mean two transitions instead of one ("A4 -> E4" and back "E4 ->A4"). They made the right choice. Also, "etron" is a slur in French, I doubt Audi will keep this around for long.
The death of physical buttons is driven by costs. Manufacturing physical switchgear and having to refresh it between models is not profitable over time. Screens are just screens. They’re in no way as useful or safe as physical switchgear and buttons but they are a lot cheaper to slap onto a car and call it a day. Then you, the customer, think superficially that you’re getting a good deal and smart technology, when in fact you’re just angry that you can’t find where to turn the radio down. And then you drive into the back of a HGV.
They're not really changing model names, they're changing technologies. In the future every Audi will be electric (or at least not an ICE). So the main models for Audi will be the electric A4, A6, A8 and the to be phased-out ICE models get the odd number scheme.
£68k is crazy when you can pick up a fully-loaded Kia Stinger with all the same tech and the same power for £30k. Or even a BMW 440i fully loaded for roughly £38-40k!!
It says something about your company when your brands moto is "Advantage through technology" and you dont have a single engineer talking in the reveal.
If people don’t like electric cars, we will simply make everything exactly like in an electric car, besides the engine. Then ladies and gentlemen when the people are cooked enough, we will change the engines aswell for good. I am disgusted by this successor of 4/5 series.
@@Leon-cd8kd I think I’d just want to use the paddles rather than pretend to be driving a manual. If Porsche and Ferrari don’t have a gear lever then I don’t know why an A4(5) needs one.
The A5 sedan looks like a larger BMW 2 series Gran Coupe. The door handles are straight from the latest BMWs, I guess to improve aero. The headlights remind me of Mercedes. Looks good but not very groundbreaking.
YES YES YESSS THEY MESSED IT UP THERE LOSING TOUCH WITH REALITY THERE NOT ASKING US ABOUT THE DESIGN ITS LIKE THERE PAYING ONE GUY TO GIVE THE SAME CONCEPT HELP US
@@TheSheikhtareqwhy would u expect anything better when the present one was already perfect this is also the problem with these car companies.... Changing designs just to follow trend and ruining what was already perfect
@idrisahmed2659 I know what you mean. My definition of better was if they maintained the front look like the outgoing model and having a one long taillight (which they did here with the new guy), it would have been nice
RIP beautiful sedan silhouette. Not a fan of Audi trying to turn the sedan into a sport back. The previous A4 was one of the best looking sedans, but not anymore with this new version.
Why car companies always choose people who read a scripted text to showcase the car and dont bring out the real engineers who built the car and can explain us real data and real info. Stop the BS marketing, we all know its BS:
I have never liked dashboards that curve away from the passenger. It looks to exclude the passenger. I have not bought cars because of this design feature.
@@3ehindTheScenes so many people think Audi invented stuff these days, bit like the sweeping indicators? Ford did them in the 70's. The light bar was done long before Audi ever considered it.
This car screams boring...if that's somehow possible. Audi used to have a beautiful ability to turn out refined, understated but attractive cars. Obviously they lost that capacity.
Matt Watson where the hell are you sat bruv. Looks like you reviewing car release videos from a US RV fam. Cool stuff thou. best car content in the multiverse !
You find that confusing? The odd A's are ICE cars, the even numbers are EVs. That's an easy to remember naming concept. Once the ICEs are off the market altogether, Audi can then repurpose the odd-numbered A models as coupés.
I wish this video had fuel economy numbers, especially since the mild hybrid takes up boot space. It would have been nice to see what you get instead. I imagine the A5 diesel, with the better aerodynamics and mild hybrid, can get crazy fuel economy. Cheaper than fast charging on a road trip that's for sure!
I’m 22 years young, German and sure my english isn’t top notch but every time I hear those German car manufacturers speaking I’m glad to have a certain amount of knowledge
ABER SOWAS VON! Wer nennt im englischen die Heckklappe Tailgate? Die nennen das Trunk, oder habt ihr jemals jemanden gehört der gesagt hat : "Open your tailgate" ??? WTF völlig geisteskrank wie die einfach deutsche Wörter in den Übersetzer gehauen haben ohne zu schauen ob sie überhaupt sinn in dem Kontext machen, und dann dieser FURCHTBARE dialekt, das schlimmste Script ever und zwei Moderatoren die augenscheinlich so viel bock und ahnung von etwas haben wie wenn ich 5 minuten vor Feierabend nem Kunden noch was verkaufen soll. Wie ist es möglich dass man so viele marketingtechnische fehltritte in einem Video machen kann als multi milliarden euro unternehmen?
Nicht jeder muss super englisch können und auch die Aussprache fällt vielen Deutschen schwer, aber jemand der dem internationalen Markt ein neues Auto präsentiert, sollte das schon drauf haben 😅
@@Bimmer_i4_M50 Es ist zum einen der Akzent, aber vor allem die Aussprache mancher Worte, die es selbst einem Muttersprachler schwer machen zu verstehen
Audi: Let's throw a few big displays in there and perhaps they won't notice the interior downgrades. It looks like they cut costs literally everywhere. I'm disappointed
@@RobertMerz-s5u the display on VW touareg is not curved the way it is on BMW and Audi it has the central console pointing the driver but screen display isnt curved, so what Mat have said is absolutely right!! if you remove the screen will be straight and not curved, and he mentioned curved display screen. If you look carefully you will understand the differencethe way Audi did it is similar to BMW, VW Touareg does it with other way... which as i said before it isnt actually the screen curved but its central display is pointing to drived and other is in front of him the curved he meant is like "banana" symbol
Lol this design used first on cancelled phaeton 😂 vag is always 1 decade ahead. benz one is not lookin same at all. ruclips.net/video/COPTlK9m4VI/видео.htmlfeature=shared
Yup! Why have they all got bulbus headlights. Look like blobs. What happened to angled headlights. Why has every new car got a light bar.I miss the day when they looked individual, and now they all look the same.
11:37 I agree with Mat, it also reminded me of BMW when I first saw the new A5's rear ends, with that thick integrated trunk spoiler. IMO its trunk line looks more like F36 4 series Grand Coupe than 3 series
One day car manufacturers realize some functions are just better with physical controls and it’s what buyers want. I have no need for a voice assistant to turn down the temperature or to change the volume when there is a button or knob within reach.
There is an entire field called simply UI (user interface), and they're failing at is miserably. It is 100% "change for change's sake". None of this functionality is better/faster/easier/more useful or even safer for the consumer/driver. It's just "do something weird so we can pretend it's innovation".
You are right Mat. I was seeing the same as you, long before you drawn our attention to this fact. That sedan looks a lot like a BMW from the side/back
They kept the even numbers for their electric cars only. So basically this is the new A4 which has changed its name to A5 having an internal combustion engine
@@hardywoodaway9912 totally agree. Im not a marketing expert but I think after more than 20 years seling a product with a specific name, people assimilate the brand with that product
Haha WTH is this?? A new Apple keynote? I was waiting for Tim Cook to show up in the middle of the video… Btw, that Audi assist is impressive, it could understand what they said! 🤣
its not like a passenger can just touch the screen in the center. The screens are cool when I saw them for the first time, but they aren't practical or even needed. Keep a nice dash on the pass side with elegant details
why can't anyone design screens into the dash. The tablets glued to the dash had me disappointed enough, now jsut stick a curved screen on it and the entire thing is better?
Why they put a screen in front of the passenger is just beyond me.. as if this car isnt expensive enough, lets just add another useless screen and charge a nice margin on it.
Sell your car for free with Carwow: bit.ly/-Sell-Your-Car-For-Free-1607
Hahah
Hohoh
Wsg mate
Can I sell my red horse?
2:21 it’s like the bmw ix m60 is a car based off a BMW x5, but Audi made a all new design I think and the a5 is based off that
I’m not liking the name changes companies are doing. Why not use E4 for electric. A is basic, S is sporty and RS is racy.
Was going to write the same thing. A4, E4, S4
Because the execs come from confused to even more confused. Never a simple solution for these guys
Because people who name cars are idiots just look at the ugly SUV Ford have slapped the Capri name on
It's because of product cannibalization. The A4 was definitely eating into the A5 sales numbers and they thought a clear divide would make sense. Remember, these guys are paid to squeeze as much $ from us as possible. Now they can charge way more for an electrified A4 and say that their A5 is the only introductory sedan option they have (A3 Sedan is a joke in terms of proportions). I am quite curious how they would handle the A6, a car known for losing value fast, being the middle child it is
Exactly what i was thinking. RUclips comments doing a better job than an expensive board room marketing team. We all should get a cheque.
Audi has to bring the red badges in the front back, the S-models look like the base models now
They will probably do that with the RS models
If you need a badge to identify your more expensive model, maybe you just didn't do enough to differentiate it from the base 🤷♂️
Totally agree. And then in the rear they have that sort of S-type red squared badge on the normal A5 model. BS
They overdid the badging with the red S-line emblem in the previous generation A4.
@@millerbai Exactly why they need to bring back the front badge. They didn't make the S versions stand out enough.
RIP Audi A4, RS4,S4. You made audi successful and rich.
Edit :Wow!!!! I got 3.5k likes!!!!!
RIP
Why they didn't make A4/E4, A5/E5, etc
RIP A5, S5, and RS5 too, I'll miss those sexy lines
While i hate the move it makes sense for Audi. The A5 and A7 name are fairly New, compared to the A4 and A6, b9th names with a lot of heritage behind them. For enthusiasts it makes no sense throwing away the heritage models and keeping the new ones, but Audi wanting to sell EVs, it makes sense for them to keep the heritage names for EVs. Still dont like it. When I hear A4 I will forever think of cars like the amazing B5 and not of toasters like the upcoming A4 EV.
Glad I have an amazing 5pot engine in my RS3 instead of some boring electric thingy.
@@pupis35789 There most likely will be an A5 coupe in a year or so
for god sake how many people have said they dont want haptic buttons and yet here they are once again
They couldn't care less about their customers.
Cheap, easy, and more profitable. Screw driver/passenger safety.
They know millions will buy it anyway. We are our own oppressors.
I feel like this is a bit different than haptic. Touch screen is way more responsive and it looks like the design is more touch-friendly. It’s essentially no longer a button, more like a slider that one would use in their iPhone. Not making excuses, I prefer physical buttons but this is certainly not as bad as the original haptic crap we dealt with in late 2000s-2020
i think the majority said in surveys they liked them, its just us car-guys who dont like it, but we are like a single digit % of their overall customerbase, we are basically a loud minority.
Coupé looks like current BMW 4-series Gran Coupé from the side 😅
thats because of the color, the blue car that was highlighted on the video didnt look like BMW at all.
@@CROWNZI I have a black BMW i4 and I seriously thought it was the same car when I saw the new A5 from the side
Well audi started with the 4 doors coupe in this range. So obvious they gonna steal some designs.
BMW did that with the rear bulging fenders from the Ford Mustand to attract more American consumers
@@CROWNZI Nah not just the color, the roofline looks similar, the overall body and the door handles also look very similar. the color helps though
I think you urgently need glasses
Before he even said, it looks like a BMW, I was like, damn that looks like a bmw ! So yes definitely agree !!
BMW from wish
@@jjjjjjj3376unfunny mate
Crossing my fingers the hybrid systems at least don't make them weight what BMWs weigh
Numbers
@@jjjjjjj3376bmw is dying
Can we stop this stupid trend of slapping multiple screens on car interiors requiring tactile inputs for everything? Why is everyone following tesla’s hideous interiors?!
Cost. Genuinely. They get to pretend they're being progressive and "modern"...but the reality is they can get dirt-cheap digital panels/displays and they can slap them in every car they make, etc. It's all about cost savings. They can also then just flash software to pretend they've updated the car every two years.
Because it works.
@@Tom_Mroz right....
@@oskar6661it's cheaper to put plastic buttons rather than produce, program and synchronize multiple screens, come on. Some of the manufacturers did it as part of the facelift, i.e. it clearly increases costs, it was cheaper not to touch at all.
It's a market requirement, sadly. You can see how porsche been replacing highly ergonomic buttons on Macan with sensor panels, just to make the car look more"modern".
It's illegal to text and drive, but slapping twenty screens on the dash... All good.
😂 literally always think of that when I'm struggling to deal with all that bullshit and driving 😂 cheers!
Just read the manual and youll find out its not allowed to use them while driving.
Mercedes and Audi looking like a BMW but BMW aint looking like a BMW 😂
Somehow this makes sense.
its all going korean :))
Mercedes B came up with those screens before any of them specially BMW and Audi --- just saying.......
@@genesismedia765talking about the exterior dude
@@genesismedia765 build quality on Audi ALWAYS far surpasses Mercedes so im sure they did it better. Mercedes looks cheap
This is what happens when Marketing people take over that have no interest and knowledge of the product 🙄
Steve Jobs and Pepsi Co strike again
For 60k EUR salary, I wouldn't expect to see more than that in their team honestly. They don't look like they have enthusiasm to make a great car.
More and more I prefer older cars, not talking about Audi only. Many new cars look too "artificial", with no own character. It's more like putting more and more digital/electric features, so they look "smarter", only to compensate that they have no "soul" anymore. Am I the only one thinking like this?
I'm sure people born in the 40s or before we're saying the same thing about cars in the 70s,80s, 90s.
No they all just steal the same designs like i personally dislike the double screen in all these cars, i think the audi q8/rs7 have the best interiors and older bmw x6 but now everything is trash
completely ageee. even cars from just before 2020 even. looking ahead idk how someday i could possibly allow myself to drive one of these hideous, soulless cars being made today
Cars are just modern cell-phones. Rapidly updated with tech and nonsense...the entire concept of being a useful/reliable car has been secondary for a while.
You're not wrong, man. More and more brands share platforms and body panels and it seems to me that the differentiation is in the details. I don't know what you mean by "soul", it's a robot anyway but you maybe mean character?
Turning rear lights into a Christmas tree is now Audi's way of achieving Vorsprung durch Technik 👏
They were under pressure to check that box 😅
You gotta have the lights, we need those LED,s it's better than reliability
6:24 Audi is afraid of the stick of truth. Great job Mat
from what it looks like only the left pipes are real. they still have the fake exhaust on the right
@@eliasmaissour437 no way hahahahaha is that fr?
@@PedroHenriquePS00000the Audi S3 even has twice less weight than A5 2024.
@@purwantiallan5089 whats your point, it always was this way... 5>3 right?
@@eliasmaissour437 My 2018 S4 only activated the right side pipes in dynamic mode and under hard acceleration.
The car looked rather ridiculous when it was cold/snowing and keeping only half the tailpipes clean was silly.
No phones allowed while driving, yet there they are, covering complete dashboard with screens making you interact with them and operate while driving…
You look down and interact with physical controls and instruments today. Always have….
@@rdspam that’s better
@@rinkashi101yes it's better as you gain muscle memory, eventually you wouldn't even need to look down anymore.
I would argue it's easier and safer to use a phone which is always more intuitive and you know it very well and can hold firmly in hand. It's baffling to me that governments don't regulate this stuff. It's a safety issue and all they do is force manufacturers to add collision warnings and stuff like that to remedy it which then increases the cost of cars. Europe is a mess.
@@aggrodriver And you get additional physical feedback to know if you successfully toggeld the control, with touch screens you could be toggling anything or nothing without knowing
Its just sad that they're doing all this because its cheeper and covering it by saying its "modern" because its digital
The rear of the sedan looks so much like the 2023/24 440i gran coupe😂
I was thinking peugeot tbh
It looks like a Hyundai Elantra
@@constipatedparker5879Absolutely dude
@@ZeeNLAudi A5 2024 basically like overweight version of Peugeot 206.
@@constipatedparker5879Elantra but with 100kgs heavier weight i think.
I want to be seated at a cockpit, not a work desk.
Exactly my thoughts! Why does everyone seem to feel that way but manufacturers don't understand???
@@inpeption1760 потому что голосовать надо деньгами. Один раз сделали? никто не пошёл в магазин. Они тут же всё изменят. Будет очень быстрый рестайлинг
All new interiors looks kinda the same in all new cars, not all of them, obviously
100%
I’d never thought about it quite like that, but that’s bang on 🫡
I am repeating myself but after loving cars my whole life and alwqys happy to see new cars coming out, this is not the case anymore. Every new normal/affordable car coming out from all brands is just a step back
Seriously, what gives? It seems like cars are loosing their beauty. BMW, Audi, Benz.....Yes they look more modern but less 'cool'. Why use a design language that make the cars less sexy?
You are getting old
@@MrStylesp9 I don't know... I like the rear a lot more than that of the old A4 Sedan, the front looks okay I guess, though I was a fan of huge grills. The interior manages to look futuristic while keeping it rather conservative at the same time. Since I paid around $20k for my 2016 A4 in 2020...I'd buy the new for 30k. 😂
@@_germanistwhere tf exactly do you see anything conservative here. The B9 was on sale for €32k. DSG quattro 2.0tfsi
It does feel like some of the old marks are losing their way.
VW: We are bringing back physical buttons on steering wheels
Audi: Here's NINE touch buttons on a SINGLE side of the wheel
And I hoped that at least premium brands will return buttons because it could be considered as a premium option now. I would literally pay extra to have a physical buttons on when and for climate control!
@@vadym8713it may cost double the price tag.
@@vadym8713 Exactly, seems like they don't care listening to what the buyers want! I hate having fingerprints all over the screen because I would like to change the temp!
It's Touch and normal Buttons in one. You can either press the Buttons or swipe over them. Just watch a Video from someone who was actually at audi and reviewed the thing IRL
@@vadym8713I would literally pay extra to NOT have physical buttons.
nice i-drive system they got there at audi now. Looks like a kia stinger and a BMW got smushed together
KIA Stinger + BMW M8 + BMW M2 = 2024 AUDI A5.
to be fair, audi's dashboard is more useful than bmw's. i love everything about bmw except that stupid map that shows no detail without apple maps active lol
@@ian___ depends which i-drive you mean. The recent one is (i think) the best right now. But it depends on what you like.
Ya literally copying from BMW boss
That passenger screen makes me wonder what happens to it when an airbag deploys
Two for one,you lose your face but you gain cyborg looks and capabilities,skip the hospital visit and bills.
Yeah surely they didn’t think about that at all
I agree. Older versions were more aesthetically pleasing.
Cars get even bigger but parking spaces don't. I love an estate car but there has to be a practical size limit
I dont know if they have ruined the A4, but they sure have ruined the A5 Sportback
agree. glad i got the last real Sportback. i love the profile similar to the A7, nothing else like it. but now it's just like every other sedan/hatch type design and just a subtle look. i couldnt tell if that was a sportback or sedan
@@shawonr3325 Same here. Have it debadged in all black, and it look really stunning IMO (pain to keep clean, ofc...). It often makes people react about how good it look. I guess I'll have to keep it forever now 😀
Couldn’t agree more. On the upside, though, it could make my ‘18 sport back a collector’s item 😉
all their designs are going down the road of Koreans 15 years ago... now Hyundai looks better than audi...
@@vonHammock they have ruined both, the it's no longer a sedan nor a sportback
Audi is killing the A5 Coupe, the A5 Cabrio and the A4 Sedan. The rest two models are merged to one name that the customer dont get this quick. In the end we lost 3 versions of cars.
A5 Coupe is beautiful and they killed it... pathetic :(
Audi's interior design last generation was perfect. Nicely integrated drivers display, simple clean graphics, a simple infotainment screen and dedicated climate controls. This just feels worse and frankly a bit dangerous.
yeah its too much with all the screens! too much plastic and too blend sort of. Nah I will stick to the facelift models. Perfect balance beteeen screens and design
Absolutely not. A medium-sized tablet jutting out in the center of the car without even being integrated well. This looks 100% better.
Last gen was too plain and underwhelming with the air vents rubbing across and awful centre console.. A6 has a serious interior though
This looks like a KIA inside and out. The only way to tell them apart is the headlights.
@@Nicro328 I agree that the tablet looked out of place last gen - the way it was integrated on the A6/A7 was done much better. But this is going to age very poorly, just like the new S class already has.
Look what they’ve done to my boy😢
They ruined the A5, I feel like samsung with note here
Neutered..just like the soy boy designers
They masacrated him... As Mercedes, BMW etc. Proof people are getting dumber
B8.5 forever
Hold on to the older ones. Don't buy a new one. Respond by public pressure.
The Diffuser looks "high quality"? Dam i like his humor :-D
9:10 she’s definitely impressed💀💀
I almost burst into tears...the guy mentions the thin display that "almost floats" and her "Wow!" is so scripted... 😂
Cmon, the driver will never see that from his seat and after a few rides, the co-driver will not care at all anymore...
@@enibub Not good for people who get car sick either. That screen will be covered in vomit 😂
@mograts *congratulations, you just exposed yourself with the bots!!!*
@mograts replying to comments about different topic and then a creepypasta with a bloodied profile talks about exposing YT bots six times is just also exposing your true inner botfullness self…
@@enibub When they said the passenger screen has privacy mode i was like yeah for what so you don't see the time on the clock your passenger sees? Or so you don't need to watch the netflix movie if its bad? Or if your passenger suddenly decides to masturbate so you don't see the video but still see the person jerk off? 🤣🤣🤣🤣. Its nice to have but they should at least explain WHY its a good idea to have.
Im so happy that they actually built a new platform with still a combustion engine!!!
Trying to amalgamate the 4 and 5 series to make space for electric models. But the old
Four series estate was the small estate people wanted and the sportback a5 was fairly unique in the market
Meaning they're going to be around for at least one more generation? I hope.
Yeah, cause the world is still not ready for EV's yet.
@@krane15or even perhaps 3 more generations.
Batteries were never a solution, no matter how many times they spun the lies.
The current car is 4762mm. If this is 7cm longer that puts it at 4832mm.
Which is crazy for an A4, puts it’s close to the realms of a W212 E class.
It is crazy - also virtually the same length as the E60 5 series (4841mm)
It's not surprising considering that the new 5 series longer than the E65 7 series.
RIP S4. One of the greatest models audi has ever produced
VW-AUDI group slowly dying after Piech left....
yes, started with vw... group is filled with geeks !
We don't want a stinking cinema in our cars. We want cars that are exhilarating and involving to drive.
B6 Passat was the slope after B5.5
The auto industry started the slope after the 1990's were over, honestly. Yeah there are better things now, but as a whole, the auto's peaked in the 90's and went downhill ever since.
The most anti-septic and Bauhaus style inspired car presentation I’ve ever seen. I bet IKEA designed the presenters’ clothes.
What's wrong with their clothes? Do you want them to dress like clowns?
@@E46_Lenker Their attire was handpicked and approved by the bosses at Ingolstadt. I love Audi (I own a B 9.5) and their inconspicuous design philosophy, but they took this minimalist approach and jacked it on steroids. It looks like they opted for a pharmaceutical research lab as a backdrop for the presentation, and I guess I’m glad they didn’t force the presenters to wear scrubs and crocs. Cheers!
Could have literally kept A for ICE cars and E for EVs as in here's the A4 and E4, or even the E-Tron 4.
They're preparing the whole brand to ditch ICEs altogether. Naming EVs differently now would mean two transitions instead of one ("A4 -> E4" and back "E4 ->A4"). They made the right choice.
Also, "etron" is a slur in French, I doubt Audi will keep this around for long.
@@coffinwood-blackheimcan’t wait till they go back on this in 3 years
@@coffinwood-blackheim "etron" is not really a slur, it's just the French word for "turd"
E2, 3, 4 etc etc will be copyrighted to shit by so many different things.
The death of physical buttons is driven by costs. Manufacturing physical switchgear and having to refresh it between models is not profitable over time. Screens are just screens. They’re in no way as useful or safe as physical switchgear and buttons but they are a lot cheaper to slap onto a car and call it a day. Then you, the customer, think superficially that you’re getting a good deal and smart technology, when in fact you’re just angry that you can’t find where to turn the radio down. And then you drive into the back of a HGV.
It's a $70,000 car. I think they can afford a luxury or two - like serious, quality mechanical switchgear.
“He’s definitely a designer, he’s wearing a turtleneck” 😂
Why are you wearing a baseball cap?
"Yah, it's ze fashion!"
You're not just going bald then?
Being a designer these days means putting screens everywhere. "Wow"
@@ph8077 too funny! lol
@@antonv5488crazy right? By the time we hit 2035, we’ll be driving with digital screens.
The new BMW 5-series looks like a Mercedes, the new Audi A5 looks like a BMW, the new Mercedes AMG GT looks like a Porsche. What is happening??
First time I've read someone compare a 5 series to a Mercedes...
What model Mercedes? They design pods now.
And ferrari looks like a mazda (purosangue looks like mx30) 😅
@@jonyu9333 and the Urus looks like a kitted up RSQ8
@@seansiew5629cuz it is 😂
Car companies are having an identity crisis. Even the new Toyota SUVs are starting to resemble Land Rovers.
That's very cool they're doing a hybrid diesel setup.
But changing model names that have been around for 30 years doesn't really make sense.
They're not really changing model names, they're changing technologies. In the future every Audi will be electric (or at least not an ICE). So the main models for Audi will be the electric A4, A6, A8 and the to be phased-out ICE models get the odd number scheme.
@@coffinwood-blackheimif the sales stay low theyll change their mind
@@coffinwood-blackheim25 car manufacturers now also changing technologies big time.
A1, A3, A5, A7 Petrol? A2, A4, A6, A8 Electric?
@@coffinwood-blackheimthey literally said a4 becomes a5
£68k is crazy when you can pick up a fully-loaded Kia Stinger with all the same tech and the same power for £30k. Or even a BMW 440i fully loaded for roughly £38-40k!!
You showed the wrong BMW. It looks just like a 440i Gran Coupe.
Just wanted to say haha
Agreed
To me it looks like more the 230 grand coupe
100%
imo it looks like an i4
It says something about your company when your brands moto is "Advantage through technology" and you dont have a single engineer talking in the reveal.
Driversity
Verry good point! And also verry sad!
Every car actually quite similar nowadays
You mean all cars try to look like BMW, although Mercedes is doing great designing their own style the last few years
Every car couldn't be more different from one another.
@@minityper Nah their EVs look like blobs.
@@minityperMercedes has stepped down their looks by a lot! They really need to change their design language
design style = mercedes
driving = BMW
safety = volvo
AWD = subaru
copycat wanna be idiot = AUDI
If people don’t like electric cars, we will simply make everything exactly like in an electric car, besides the engine. Then ladies and gentlemen when the people are cooked enough, we will change the engines aswell for good. I am disgusted by this successor of 4/5 series.
So less trunk volume, no more physical climate buttons, and a smaller gear lever compared to the old A4?
Seems like a downgrade to me...
Slower too
@@mdviperx and FWD for gods sake!
Since when was a smaller gear lever considered a “downgrade”?
@@matthewp9015 You can shift gears in manual mode with the bigger lever in addition to the steering wheel paddles.
@@Leon-cd8kd I think I’d just want to use the paddles rather than pretend to be driving a manual. If Porsche and Ferrari don’t have a gear lever then I don’t know why an A4(5) needs one.
Thank you for translating all the marketing talk into regular speech!
The A5 sedan looks like a larger BMW 2 series Gran Coupe. The door handles are straight from the latest BMWs, I guess to improve aero. The headlights remind me of Mercedes. Looks good but not very groundbreaking.
i really like it 😊
You need glasses
More like a 4 series - it’s much bigger than a 2 series
@@jplusab but im talking about the profile and rear overall shape, size wise of course its bigger than a 2 series
Shut's yo ass up BMW nerd fan boy 😂 , Audi on top 🗿 Quattro > xDrive 💩
YES YES YESSS THEY MESSED IT UP THERE LOSING TOUCH WITH REALITY THERE NOT ASKING US ABOUT THE DESIGN ITS LIKE THERE PAYING ONE GUY TO GIVE THE SAME CONCEPT HELP US
I cannot imagine how much they are paying these "designers". Next step, become like Boeing.
Lol the A5 sportback was easily Audi’s best looking car and now they turned it into a alibaba A4, GG…
Treu i would rather have the gen before This gen
The new model doesn't look bad BUT I was hoping for a much better look
Personally the RS7 was my favourite looking Audi
@@TheSheikhtareqwhy would u expect anything better when the present one was already perfect this is also the problem with these car companies.... Changing designs just to follow trend and ruining what was already perfect
@idrisahmed2659 I know what you mean. My definition of better was if they maintained the front look like the outgoing model and having a one long taillight (which they did here with the new guy), it would have been nice
Can I get it without the ugly screens?
In case the screen isn’t enough, a heads up display too 😂
Woof, I hate modern cars.
no
Get an old car then and let the newer ones for the rest of us.
you can buy an old car boomer we like the screens
@NathanOakley1980 I get that, it's the same for me, but in that case don't annoy people with your old cars, leave the newer ones for us
Audi: "We are behind the competition." "Okay, put EVERYY trend out there on the new A5 and hope for the best."
RIP beautiful sedan silhouette. Not a fan of Audi trying to turn the sedan into a sport back. The previous A4 was one of the best looking sedans, but not anymore with this new version.
So, A4 is A5, Combustion platform based on electric, with front looking like Hyundai and side looking like a BMW. Thank you!
Why car companies always choose people who read a scripted text to showcase the car and dont bring out the real engineers who built the car and can explain us real data and real info. Stop the BS marketing, we all know its BS:
Because we engineers can’t speak lol, but I agree
Because they need to sell to people who understand and care nothing about cars. They wouldn't design cars this way otherwise.
So Mattijs is the one responsible for this abomination of a dashboard panel
I have never liked dashboards that curve away from the passenger. It looks to exclude the passenger. I have not bought cars because of this design feature.
Bro them rear lights and the steering wheel 💀 it’s just like a Peogeut
peugeot*
@@AMG63 sorry mr amg
I thougt the same thing looking at the rear lights .. I like them tho haha
@@dmmanesh9770 wasn't meant as a nasty reply, I was just letting you know 👍🏼
@@AMG63looks like judging on overall performance, the Audi A5 2024 is worse than Peugeot 205 but better than Elantra.
Please stop those boring straight taillights. Every car has that, Porsche and all Chinese cars. Be distinctive.
Audi started it though? The A7 from 7 years ago. Surely they have the right to continue it lol
Looks nice on station wagon but not suitable for saloons
@@3ehindTheScenes so many people think Audi invented stuff these days, bit like the sweeping indicators? Ford did them in the 70's. The light bar was done long before Audi ever considered it.
This is designed for China, you're an afterthought.
This car screams boring...if that's somehow possible. Audi used to have a beautiful ability to turn out refined, understated but attractive cars. Obviously they lost that capacity.
Am I right or am I right 11:43🤣🤣🤣😆.
As a A5 owner, I liked that there was a A4 and A5. Similar but different. Another model ruined.
"WOW"
"She is definitelly impressed"
OLED screens in a car that will display mostly static content ? Doesn’t that mean burn in ?
thats the first gen OLED display like 5years ago or more，now they wont burn
@@65_soonno there is no such thing as immune to burn in. It just lasts longer without it.
@@onno1231They'll probably last just as long as the warranty.
She's dressed like a doctor. And just like that, they killed the A4? Damn..
it could easily have been called the a4, They wanted their even odd petrol v electric to have a consistent numbering
He*
super brainy lady and she knows what she is doing for sure
She is dressed for the Chinese market what the car is designed for. They like clean doctor like clothing for a ”professional” feel.
Matt Watson where the hell are you sat bruv. Looks like you reviewing car release videos from a US RV fam. Cool stuff thou. best car content in the multiverse !
I’m German and her accent kills me.
'wis de headloids' 🫠🫠💀
bärbock style
New saloon looks like a 1990s renault laguna
Car names are just getting more and more confusing....
it not the name, they change what the name means... first it was coupe, then it was also a sportback, not its a sedan and an estate, like wtf...
You find that confusing? The odd A's are ICE cars, the even numbers are EVs. That's an easy to remember naming concept. Once the ICEs are off the market altogether, Audi can then repurpose the odd-numbered A models as coupés.
I'll gladly take this than whatever name scheme Mercedes came up with
@@coffinwood-blackheim But the A6 and A8 still exist. They could instead just add E-Tron at the beginning of their EVs.
Alphabet soup. Bring back the 60's and 70's naming conventions.
Why would I want a passenger to control the music that a no go 😂😂😂
Right...you don't touch the radio! It's an unspoken rule😆
Don't buy the option...you didn't think it was stock, right:)?
The front end, especially the way the panels are joined together, reminds me a lot of the Peugeot 508.
All the presenters sound like that interns in the arts and crafts department of Audi. I guess the engineers were out to lunch.
The tail of the A5 sedan looks exactly like my i4 in the rear profile, having just seen it for 1 second
11:40 Yes, only I saw it immediately at 0:45
I wish this video had fuel economy numbers, especially since the mild hybrid takes up boot space. It would have been nice to see what you get instead. I imagine the A5 diesel, with the better aerodynamics and mild hybrid, can get crazy fuel economy. Cheaper than fast charging on a road trip that's for sure!
That’s sensible. Keeping an ICE platform, while still offering EV for those who want them.
I’m not sure it’s a good move. EVs built on joint ICE plaforms are a compromise with respect to weight and efficiency. They’ve lost the plot IMHO.
Much smarter to have dedicated ICE and EV platforms instead of designing one frankenstein platform that's not very good at either.
No. They are keeping the EV platform, while still offering the ICE for those who still want them.
Looks exactly the same as every other Audi, except for the Austin Allegro steering wheel & Montego dashboard.
The smart companies are aware EV's are a fake fad...and they have to be ready for the next alternative energy platform which will replace it.
Will SOMEBODY please tell Audi that COLOURS exist...
Yes but that wouldn’t be very German now would it
Coloured cars sell really poorly
I’m 22 years young, German and sure my english isn’t top notch but every time I hear those German car manufacturers speaking I’m glad to have a certain amount of knowledge
Ja, genau das dachte ich auch...^^
ABER SOWAS VON! Wer nennt im englischen die Heckklappe Tailgate? Die nennen das Trunk, oder habt ihr jemals jemanden gehört der gesagt hat : "Open your tailgate" ??? WTF völlig geisteskrank wie die einfach deutsche Wörter in den Übersetzer gehauen haben ohne zu schauen ob sie überhaupt sinn in dem Kontext machen, und dann dieser FURCHTBARE dialekt, das schlimmste Script ever und zwei Moderatoren die augenscheinlich so viel bock und ahnung von etwas haben wie wenn ich 5 minuten vor Feierabend nem Kunden noch was verkaufen soll. Wie ist es möglich dass man so viele marketingtechnische fehltritte in einem Video machen kann als multi milliarden euro unternehmen?
Nicht jeder muss super englisch können und auch die Aussprache fällt vielen Deutschen schwer, aber jemand der dem internationalen Markt ein neues Auto präsentiert, sollte das schon drauf haben 😅
Das Englisch an sich ist ja ok. Der Akzent ist halt - sehr deutsch.
@@Bimmer_i4_M50 Es ist zum einen der Akzent, aber vor allem die Aussprache mancher Worte, die es selbst einem Muttersprachler schwer machen zu verstehen
Audi: Let's throw a few big displays in there and perhaps they won't notice the interior downgrades.
It looks like they cut costs literally everywhere. I'm disappointed
2:11 no Mat, Mercedes got there first 7 years ago with the W213 E-Class
No, you are wrong he said "curved display" and the first who did that was indeed BMW, Mercedes made that display on W213 but not curved...
2018 VW Touareg started it
@@RobertMerz-s5u the display on VW touareg is not curved the way it is on BMW and Audi it has the central console pointing the driver but screen display isnt curved, so what Mat have said is absolutely right!!
if you remove the screen will be straight and not curved, and he mentioned curved display screen. If you look carefully you will understand the differencethe way Audi did it is similar to BMW, VW Touareg does it with other way... which as i said before it isnt actually the screen curved but its central display is pointing to drived and other is in front of him the curved he meant is like "banana" symbol
Lol this design used first on cancelled phaeton 😂 vag is always 1 decade ahead. benz one is not lookin same at all.
ruclips.net/video/COPTlK9m4VI/видео.htmlfeature=shared
You know it’s giving me the late ford mondeo vibes looks a bit like it at the front and side and back too especially the estate
the rear is like peugeot 508 !
Good thing they didn't replaced it with SUV or crossover
Does this mean we aren't able to buy a 2 door coupe anymore?
Correct.
The convertible and the 2 door coupe had really bad sales figures, so yeah they're gone
I personally hate basically every new car design now.
Yup! Why have they all got bulbus headlights. Look like blobs. What happened to angled headlights. Why has every new car got a light bar.I miss the day when they looked individual, and now they all look the same.
Designer dude: …absolute highlight of my design…
Me: that’s the c-pillar of a 2 series grand coupe…
Design wank is the new industry gold standard 🙄 piech and de Silva will be rolling in their graves the way Audi design is going
@@JohnnyGTR34 ...and they were doing relatively well compared to Mercs and BMWs before this as well
7:59 ghosts walking behind her???
Yea i see that!
the logo on the steering wheel looks like an un-rendered mobile game graphic steering wheel. tfff is that
11:37 I agree with Mat, it also reminded me of BMW when I first saw the new A5's rear ends, with that thick integrated trunk spoiler. IMO its trunk line looks more like F36 4 series Grand Coupe than 3 series
Why make the screens in a weird shapes, when it means that you wont be able to fill it to the edges. This just creates huge bezels and a cheap look.
It looks so awful! I couldn't bear to drive something that looks so bad.
The front looks like an EtronGT and I'm all for it.
looks like a Fiat Tipo with all those minimalist design, the great cars from before start to look really generic...
Looks like a Ford Focus
looks like Ferrari Portofino
One day car manufacturers realize some functions are just better with physical controls and it’s what buyers want. I have no need for a voice assistant to turn down the temperature or to change the volume when there is a button or knob within reach.
There is an entire field called simply UI (user interface), and they're failing at is miserably. It is 100% "change for change's sake". None of this functionality is better/faster/easier/more useful or even safer for the consumer/driver. It's just "do something weird so we can pretend it's innovation".
I guess car makers think we are too lazy to twist a wheel to set temperature. Could be true for people from burger land.
You are right Mat. I was seeing the same as you, long before you drawn our attention to this fact. That sedan looks a lot like a BMW from the side/back
They kept the even numbers for their electric cars only. So basically this is the new A4 which has changed its name to A5 having an internal combustion engine
correct
total stupid decision… why not keeping the a4 name…
@@hardywoodaway9912 totally agree. Im not a marketing expert but I think after more than 20 years seling a product with a specific name, people assimilate the brand with that product
@@hardywoodaway9912 Cause the A4 will be an EV
Yes, as Audi announced long ago.
The rear of the estate is pure Peugeot 508 SW.
Your rear is pure Peugeot 508 SW
You're blind my friend
So i'm not the only one that saw that
@@bogdanraicov1078 no, there are lots of blind people all over the world. Apparently 49,1 million people are blind.
@@SudSale31 So why did it immediately remind me of that car ? I know there are differences, but the first impression was Peugeot :)
The sedan looks like a 4 series from the side
By the year 2026, I'm expecting the screenmakers to start putting some car on their screens 😂
At 45seconds, I instantly thought BMW too!
On 6/11, I purchased a 2021 S4 Premium Plus in Tango Red. After seeing this, I'm going to sleep good tonight with my decision.
Haha WTH is this?? A new Apple keynote? I was waiting for Tim Cook to show up in the middle of the video…
Btw, that Audi assist is impressive, it could understand what they said! 🤣
"Mmmmm....interiors.....nice!" The guy in the hat is so John Thompson in Jazz Club!
They should bring back the square chrome trim on the steering wheel
Let's see it in person and NO to that passanger display. The idea of letting a passanger fiddle with settings is ludacris.
Or even worse, it's The Rock.
its not like a passenger can just touch the screen in the center. The screens are cool when I saw them for the first time, but they aren't practical or even needed. Keep a nice dash on the pass side with elegant details
Too much screens! I like the design of the estate… but way too much screens
why can't anyone design screens into the dash. The tablets glued to the dash had me disappointed enough, now jsut stick a curved screen on it and the entire thing is better?
Agree it looks so chinese.
Why they put a screen in front of the passenger is just beyond me.. as if this car isnt expensive enough, lets just add another useless screen and charge a nice margin on it.