This Watch Brand Just SHOT ITSELF IN THE FOOT!
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- Опубликовано: 2 окт 2024
- This Watch Brand Just SHOT ITSELF IN THE FOOT!
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Хобби
"They shot themselves in the foot crotch and face!"🤣 Don't sugarcoat it Fed, tell us how you really feel. 🙄
Was honestly Hilarious 😂, but you should take the comment down so it doesn't spoil it for viewers...
Hilarious!! 😆 🤣 😂
Bremont are in financial difficulties and they have lost their way both organisationally and Horologically. New logo is rubbish and doesn't respect your origins like the old prop did. Be true to yourselves and return to your original path. Stop wasting money on high profile premises and concentrate on your core business.
Is Bremont a standalone company? Who are its backers?
"Not even with your money, bro" 😂
Feds' comments on buying a watch in Italy makes my spending plans in Firenze this summer somewhat easier!
I’d recommend a leather tray instead to place your watch on at night. Plus another for your keys by the door.
Wth man.. I hadn't seen this about Bremont. What an absolutely total annihilation of potential. RIP Bremont.
Why would someone buy a brand like Bremont only to torpedo it like this? Why not launch a separate brand?
Weird.
Bremont is the British Hublot.
It’s hard to disagree with anything you said about Bremont. Wtf are they doing over there!?!
Bill Ackman invested in it and took control of the company.
WTF were they EVER doing over there? They were always just a couple of Henley-on-Thames well off public schoolboys producing watches with tenuous links to aviation, maritime etc. They had a little traction from their public school mates who ended up in the RAF and would give them special orders for squadron watches but that can't sustain a brand over the long term. Not at that price point anyway. I always remember a quote from Warren Buffett, "It's only when the tide goes out that you find out who is wearing swimming trunks". Bremont were always a Fugazi, a microbrand pretending to be a big boy.
@@jleano609 the Martin Baker watches are pretty cool
@@jleano609Agreed!
@@jleano609Don't forget the extremely tenuous - well non-existent actually - historical link with Jaguar.
Bremont Stone Island collab is coming next 😂 I think they might not survive this.
Stone Island was brought by Moncler and they discontinued their experimental line “shadow project”, so I would fully expect both brands (Bremont and Stone Island) to get milked until there is nothing left of any value.
Couldn't agree more about Bremont sad to see.
Ya..and the new logo is horrendous😢
@@mikesmith6543 Their MSRP prices are also horrendous lol.
Never knew there was so much suspicion with watch buying in Italy. Great insights.
It’s just his opinion. I think the issue is rather that it is a sophisticated and established market so there are very few deals to be had. It sure isn’t shady across the board though, that’s ridiculous.
I’d buy a new watch in Italy-not a used one. Japan is the place to buy used watches.
I dont think Bremont ever had any footing whatsoever, so shooting said foot is of little consequence. 😂
Never seen one in real life. How some of these brands even stay afloat boggles the mind. We are in an overall declining luxury watch market now too so....
The watches popping up the past couple weeks at Delray are indeed super cool and interesting!
Bremont playing Russian Roulette. But every chamber was loaded.
Fed wasn't kidding...that Rolex is already gone, haha.
Fed, your critiques are legendary. You certainly don't hold back. In the case of Bremont, (I commented elsewhere), they "got high on their own supply" ...didn't have the "heritage" that they needed to charge the ridiculous prices they were charging, blew all their original investment money on over-ostentatious premises, filling their showroom with F1 cars, etc...
You, on the other hand see the value of moving product at lower margins. If the price is right, you're always gonna come out ahead!
Bravo bro!
I predict you will be seeing more high end watches for sale as the economy tanks. People are about to hit so,e major hard times!
5:16 for Bremont discussion
Always enjoy listening to you. It's been several years. I had a business go out of business and had to sell all my fantastic vintage Rolex and Omegas. Hard to watch (pun intended) these wonderful watches I will likely not be able to afford again in my life. Glad you are still doing well.
Sorry to hear it, wishing you well 🙏
Sorry to hear! At least you tried! What did you do?
Consulting firm in SE Asia, then covid. No assistance from US govt since we were out of USA even though we were US company with US employees. @@lepetitsuisse17
I was a Bremont fan. Big fan. Davide Cerrato has ruined Bremont. Trashed the brand overnight. Used to love them. Now, they can get in the bin 😭
Is Japan a good place to buy watches ???
Yes, pretty honest dealers there on the whole and good prices.
Love the channel and your honesty, wouldn’t buy in Italy with your money bro😂😂😂 respect ✊
As an Italian: oh Fred, stop it, you make me blush, what a charmer you are. 😜
Watches are like burning money, completely useless in modern society. Spend your money on literally anything else and it would be less stupid.
Also being Italian I found it funny when author William s Burroughs said about the drug business Italians will always short count you it is in their DNA lol
I bought a bamford / bremont aura (the green loom one) not sure how I feel about it now. Bremont to me just rip off models from other companies that sell well _ lack uniqueness (I bought 1 though as live very near Henley on Thames)
I am going to Milan in 3 weeks and am planning on buying a preowned submariner there. Feds comments surrounding buying in Italy are making me hesitate. Does anyone have any further insight into this?
I live in Italy and have purchased majority of my watches through grey dealers. In Milan there are many established dealers with history and credibility. I think Fed is generalizing here. What I do find is that watches are a bit more expensive compared to the US. Mostly speaking about non vintage watches with box and papers.
“People buy the submariner and like to pretend that they are James Bond, even though they’re wearing it at their desk, sitting in a cubicle”
Brutal yet funny, Fed!
Wearing your Bond watch while sitting in a cubicle - that captures sub owners perfectly.
Hey, I resemble that remark!
@@markvitacco9814 Sorry 😐 about that, 007.
Or the great majority of watch owners worldwide for that matter. But that's not necessarily a bad thing. It's just life, and they are wearing the watch they love.
A man needs a little adventure correction, tiny adventure.
ahem! I wear my pre-bond SM while sweeping floors, thank you very much
Bremont is almost a case study, with Venture Capital not understanding what it bought,
Parachuting in a successful CEO, and demanding change to turn it around( brand logo, design etc). However, they definitely threw the baby away with the bathwater. The end result looks cheap, the logo generic. Brand heritage thrown away. They can only hope that they have mass appeal, but I’d be surprised. Excellent content as always, some funny moments in here….james bond…shoot itself in crotch,,,
It seems like nobody but me likes what Bremont did. I never really cared about them before, but broadening thier product line like they did seems like a good thing.
Feel like I’m missing something re Bremont? Rarely do I post disparaging comments about watch brands, as I quite respect/appreciate the financial risk they take to (potentially) benefit us watch-lovers. But does Bremont really have much brand equity/respect? Their designs, movements, and - ugh, yes - their name are uninspired. I suspect these wholesale changes are more Hail Mary than anything else.
Anyway … thanks, as ever, for your top-notch content, Federico. Very much appreciated!
Their initial watches were very unique about cool but since they have moved away from what made their watched standout.
4:21 I always thought you were Jewish!
Oh well… swing-‘n’-a-miss :)
I can't say I've ever met a Jew named Federico. Not saying they don't exist but 😂
That Bremont looks a bit like a Khaki Field made a baby with a Fifty Fathoms.
Don’t buy in Italy because they cheat you? That’s just his opinion. I think the issue is rather that it is a sophisticated and established market so there are very few deals to be had. It sure isn’t shady across the board though, that’s ridiculous.
Ageeed with both the italian vintage and bremont they may just have tied an anchor around their company
Bremont were awful before and now it’s just a turd with flies on it.
Agree about bremont. At lewstbwithnthe triptic case and prop logo they had a sense of identity….now it looks like a hash job of multiple brands…somethijg that invictor would do
The foot The crouch and the face lol that's not easy to achieve in one swoop
Bremont is the Hodinkee of watches
Bremont changed their logo which is a nogo. Not a huge fan of the new CEO
Informative content as always, cool frames!
I don't know, Bremont had to do _something_ to appeal to more people. These designs are no good but I will say they're at least wearable, which is more than I can say for the triptych cases. Still I think the biggest issue they have is their brand identity, which I like to call Arrogantly British. If they can change that to something with more mass appeal outside of the UK then I'm all for it. But GD get a designer who can at least do something somewhat cohesive.
Now one Fred. I would recommend you to get another cartier glasses frame slightly bigger and square. Round face round head and round glasses just makes you look like an all rounder ! But that’s just my opinion. Square or rectangle will suit your face better ! Cheers.
Wonder if tom cruise will be clearing his stock😂
Thumbs up before Feds even starts talking! I know it will be good!
Beautiful watches Fed.💯👍
Im mostly into Seiko and affordable brands, and Italy sounds like the Philippines of luxury watches. 😬😬
How dare you try amd dethrone Mumbai as the Frankenwatch capitol, lol.
I've never understood bremont's pricing, they way overshot the market
Hi Fredereco I’m Aziz we have just met an hour ago I was so happy to meet you that I forgot to ask you a question 😂 . Here my question,Panerai or Grand Seiko for my birthday which is coming soon. Thank you very much.
Bremont - Ugh. 99% of their watches rip-off the names of dead people/planes etc - trying to get free advertising and sales. The bremont: supermarime, Hercules, Hawking etc etc. Every damned time. The day they start bringing out watches that aren't desperately trying to use heritage they have no right to, I may be interested.
I like Bremont and purchased one. Don’t like following the crowd and prefer to see if a watch appeals to me in person. Which in this instance, it did. Personal preference I suppose. Also I’m not a fan of well liked brands like Cartier way too dressy for an active lifestyle.
I thought he said Glashutte themselves in the foot for a second.
Did Bremont find their new CEO in a meadow in Normandy trying to crank start his Sopwith Camel?
A thing that makes me struggle to take Bremont seriously is their name. I realize that plenty of brands are intended to project an image, but 'Bremont' feels overly contrived, as though they are trying a bit too hard to appear Swiss.
Ciao Fede, saluti dall'Italia.
Comunque gli orologi quì da noi si comprano bene, molto bene. Ad esempio nella mia città ci sono molti francesi e anche svizzeri che vengono ad acquistare.
Bremont... a brand with heritage, created out of thin air while flying in a biplane
Pretending to be James Bond lol
Maybe because you do not know how to buy watches in Italy.....??
It will either work for them or it won’t , sometimes fortune favours the brave or to copy what everyone else is doing and sometimes it just crashes n burns in. Personally Iv never liked Bremont but I can’t imagine how hard it is to launch a watch let alone try and create a brand new
True
Bremont were rubbish before and they are rubbish now. Hit the dirt now.
hahah I love the brutal honesty !!
Hey Fed, THe Tiger looks like a Chaykin, at 1 100th the price...LOL As ALWAYS, GREAT video!
My mom is from Caserta and she said don't buy anything from Italy 😁
MAN this guy gas some nice watches
That Bremont is hideous.
If only they made a no date yachtmaster
The cwaazziest prices 😂😂
i've been indifferent to bremont over the years. they had some interesting designs, but I'm not crazy about their new line (it's not god awful, though). it would be nice to hear more a critique of why you think they "shot themselves in the foot, the crotch and the face"😅 . i mean, i've seen you praise some pretty fugly watches. perhaps it's a conflict of interest, dunno. but it makes me wonder if you have any real eye for discernment, style, esthetic, design, form, etc, other than, "this watch is blech", which is basically ALL you said about it.
Wow I’m literally very close to buying a vintage Omega. From Italy. Oh dear.
The sellers name isnt Fraudio Boguselli, is it?
@@MrERLoner😂😂😂
i cant appreciate Bremont.
I am italian buying watches in Italy. No problems by my side. In any case it depends where you buy. An AD is an AD everywhere so it is a scammer. Just do your research and buy from reliable sellers.
If you want to buy watches in Italy, don’t get your hopes up about certain brands. Had a terrible experience at the Tudor store in Rome. Sheer arrogance.
Didn’t even try after that.
YM 42 for the win!! Best Rolex out there!
And yes, Bremont definitely seems to have lost the plot!
4:20 "John Goldberger" = Watch Mafia?!
Hi Federico what you think of Bvlgari Octo finissimo rose gold skeleton dial?
Nice video Fed 😃
How about buying an Echo/Neutra from an Echo/Neutra store in Italy?
Been waiting for this one. The Bremont rebrand is an absolute joke
lauren
Why are you wearing the Moser? Because it’s Moonphase Monday 🌖
Queshtons ?
Bremont turned itself super generic.
Bremont is based near me in Henley……they’re an embarrassment……🇬🇧
LOL
Wow thank you for the advice about watch buying in Italy.
Good video
So where in Italy were you born? 🇮🇹
Napoletano!
I almost bought a used Speedy in Milan while on a trip there in 2016. Good thing I didn’t. I did have doubts about it. 😂
👍
Recently been down an eyeglasses rabbit hole and the pair you’re wearing is fire 🔥. What kind of glasses are these?
Also, thanks for the vids!
YM 40 is a scratch magnet and that's why I am not buying. Otherwise beautiful watch.
Didn't Fed's site used to sell NEW watches too? What happened to that? I am in the market for a new watch, all i see is used pieces now. Anyone?
I don’t recall his store ever selling new watches but I could be wrong.