The Art of Persuasive Storytelling | Kelly Parker | TED

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable - and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.
If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: ted.com/membership
Follow TED!
X: / tedtalks
Instagram: / ted
Facebook: / ted
LinkedIn: / ted-conferences
TikTok: / tedtoks
The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design - plus science, business, global issues, the arts and more. Visit TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.
Watch more: go.ted.com/kellydparker
• The Art of Persuasive ...
TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution-Non Commercial-No Derivatives (or the CC BY - NC - ND 4.0 International) and in accordance with our TED Talks Usage Policy: www.ted.com/about/our-organiz.... For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at media-requests.ted.com
#TED #TEDTalks #story

[@simaliberdade2619]

I loved this talk. I watched it more than twice to learn from it.
Essence:
1.understand your audience (specific)
2. Paint a picture using wording and images of your audience
3. Propose
Choose a good timing. You need to give, before you ask. So that, when your proposal comes, the ground is ready. The other is already waiting for your proposal.

[@thegreyman1575]

I just went to Kent State today to try and get people to sign on for government positions. I come from a literary background. I cannot wait to use these techniques!!!

[@gamechannelminecraft6583]

As always I love your videos😊

[@grandthanatos]

This is giving me an idea or two for the next time I'm selling books at a convention.

[@nellosnook4454]

Thank you for sharing this fascinating information! 👍

[@jamesndukwe33]

Good stories position us to be givers.
Beautiful presentation!

[@Mewang949]

❤❤❤Thanks😊😊

[@samanthagriffin7667]

The delivery 👏

[@princed5959]

Lovely ❤

[@Introvertman-hr2zm]

Thanks for this type of listen bheviour you suggest me
Thanks for helping

[@owen1542]

Thanks

[@helenhouwen]

SO GOOD

[@horence2360]

"Stories are proven to affect behavior!" -- I love the message but I just remember that one moment where so many people just went, "I have no enemies" after that vinland saga scene.

[@GilesCuckow]

That was a witty & well spoken story

[@HWA8-gg2uj]

Holy guacamole I have a persuasive essay due on Monday

[@SuperintendentParklaneManor]

Good start of a magnificent story…
How did it went?

[@dawnshire2069]

Get organized your mind.

[@takielddine9901]

❤

[@vinavitrianty6644]

she's so amazingg!!! definitely the best storyteller I've ever watched😍

[@phil3768]

Kelly tells a good story.

[@speakingsandra]

Charisma overtakes good story everytime, tho :)

[@ammar4992]

Gpu says true100%

[@AclassicRecords]

💯👑

[@kinsmed]

I don't always commit 12minutes to a TED Talk, but I do want to be a good storyteller.
Kelly isn't just presenting... she is connecting.

[@concernedcitizen7385]

Protect your mind from background agenda-driven ‘stories’ and storytellers.

[@mariaantoniettamontella9173]

applausi

[@gamingwithkiwilatte3770]

38th

[@noorullah3435]

Nice to improve English

[@cosmosstas]

flushy story

[@-TheOracle-]

Simple,,, speak to Trump's voting base.

[@MS-uf1fu]

TED now has less topics to discuss Morality.

[@TheUpwardbound1]

Remember when TED was great? Innovation, technology was at the forefront.

[@Celestinezsq]

It still is tho-

[@conscioussubconscious]

If you open-mindedly listen, at times between the lines, then you would understand, and maybe think different, my friend.

[@danidoses4067]

And as a writer, this was inspirational and thought provoking.

[@matthewmorrison3703]

TED is still great!! What’s your problem??

[@Yeoimamage]

The practical man

[@azxsys]

I turned off paying attention after 1-2 minutes of listening.

[@aidanlam5336]

Ironic that her storytelling wasn't interesting, specific nor well paced

[@jacklurcher5813]

In other words, teach yourself how to manipulate others to enhance corporate marketing. More snake oil for poor quality managers and salesmen. Leaves me cold.

[@user-ew8xj5pg7y]

God loves you and takes care of you so that this message reaches you. God is the one who created this great universe and has complete control over it. And the greatest loss that a person loses in this life is that he lives while he does not know God who created him, knowing the Messenger of Muhammad, the last of the messengers, and the Islamic religion, the last of the heavenly religions. The great intelligence, before you believe in something or not, is to read it, study it, and understand it well, and then you have the choice to believe in it or not. I advise you on this now before you do not have time to do that.

[@mikewendland4982]

More unimportant TED Talks!

[@gaisabdelrahman6061]

You are talking as if you are the most educated person in the planet.

[@mikewendland4982]

@@gaisabdelrahman6061 Useless topics - lacking in importance!

[@gaisabdelrahman6061]

Then you suggest to them some topics

[@mikewendland4982]

@@gaisabdelrahman6061 I Think it's run its course!

[@ChristineEbadi]

❤

[@jovianbug]

❤