The Pharrell Williams Story

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  • Опубликовано: 1 окт 2024
  • Pharrell Williams is just as much of a fashion icon as he is a music icon, and in this episode of Threaducation we’re going to be taking a look at the insane story of how that came to be. He started his music career as a member of The Neptunes and N.E.R.D., and quickly made connections with industry legends like Jay Z. Pharrell had always been into fashion, but where his journey really started was on a trip to Japan where he met Nigo, the founder of Bape.
    We’ll talk about how Nigo helped Pharrell launch Billionaire Boys Club and Ice Cream, and how the two of them completely revolutionized streetwear and sneaker culture. Along the way they collabed the likes of Louis Vuitton, and earned the support of people like Kanye West and Virgil Abloh. There are a lot of crazy twists and turns during this story, but through it all, the same thing remains true - Pharrell Williams is one of the most influential people alive, and his vision has single handedly inspired a new generation of creatives. This is the Pharrell Williams story.
    Threaducation Instagram: / threaducation​
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    Contact: threaducationinfo@gmail.com
    Disclaimer: The images and videos used in this video are not owned or created by Threaducation. This video strictly adheres to fair use guidelines (educational content, review, research, discussion).
    Sources: docs.google.co...

Комментарии • 312

  • @shampoo768
    @shampoo768 2 года назад +407

    I can't believe Pharrell is 49. Dude looks like he's 25

    • @renzrenzrenzrenzrenz
      @renzrenzrenzrenzrenz 2 года назад +18

      He's a vamp

    • @ebisu4069
      @ebisu4069 2 года назад +35

      He's, 25 for the 24th time

    • @noseyandneutral
      @noseyandneutral 2 года назад +19

      This is a bold lie. That man looks every bit of in his 40’s and that’s ok

    • @Stillwill25
      @Stillwill25 2 года назад +18

      Black don’t crack 🤷🏿‍♂️

    • @istronglydisagree7628
      @istronglydisagree7628 2 года назад +12

      Skin care routine goes godly man’s spawn camping his face blemishes at this point

  • @luzia8790
    @luzia8790 2 года назад +210

    This man just figured out how to be a kid his whole life

    • @emmanuelleroy2915
      @emmanuelleroy2915 2 года назад +28

      Kids do what they please without thinking about what others might say…. They truly are free spirited until they cave into society’s “rules and guideline” how everyone should have a uniform way of carrying themselves

    • @whidoineedthis
      @whidoineedthis 2 года назад +3

      Michael Jackson

    • @raw8814
      @raw8814 Год назад +5

      @@whidoineedthis he didn't get to be a kid so its a lil different

    • @slurpee4203
      @slurpee4203 9 месяцев назад

      @@emmanuelleroy2915hopefully i can get back to that feeling of not giving af. i lost myself along the way but now im on the road to finding that carefree part of myself once again😊

    • @markprice2225
      @markprice2225 2 месяца назад

      ​@whidoineedthis hurt people hurt people. Joe said go get a switch!

  • @SugarDaddyScottie
    @SugarDaddyScottie 2 года назад +481

    As a man that worked at BBC ICE CREAM office in NYC 2005-2009 I can tell you first hand, from Kanye west to DIDDY, everyone took this man influence . BAPE & BBC is the foundation of where the culture is today. Pharrell open them doors.
    Marc jacobs, loic, Phillip, rob walker , many others behind the scenes that played a major role in his decision making. Respects to this video. Pharrell deserves his flowers 💐

    • @M360-w6o
      @M360-w6o 2 года назад +18

      Funny enough Pharrell said Kelis influenced his style early on and made him diversify his looks.

    • @understitchYT
      @understitchYT 2 года назад +6

      @@M360-w6o her style brings Pharrell to the yard

    • @maverikregime6885
      @maverikregime6885 2 года назад +3

      @@M360-w6o how early on? because you can do something different but if i do it BESTTTT then i still credit the person who made it fire more

    • @maverikregime6885
      @maverikregime6885 2 года назад +11

      i never saw anybody doing Skateboard street wear or Japanese clothing with the wild flavor colors before P and EVERYBODY jacked him as the years went by....i seen someone say once everything Kanye has done Pharrell did first AND he did it better everytime and i tend o agree for the most part cuz every trend pharell started noone one ever topped the style choices he made🥶🥶🥶🥶🥶 even Tyler his pastel colors AND his chords all are very very remiinescent of Neptunes sounds

    • @Mikelauren212
      @Mikelauren212 2 года назад +7

      Nigo influenced all of that not Pharrell🤦🏾‍♂️ Pharrell’s swag wasn’t influential before Nigo

  • @lingoscott
    @lingoscott 2 года назад +113

    Such a legend. Always been a trendsetter from when he came with N.E.R.D and made the trucker hat fashionable.

    • @maverikregime6885
      @maverikregime6885 2 года назад

      super facts!!! ashton kutcher even stole his swag lol

    • @maverikregime9888
      @maverikregime9888 Год назад +1

      really wish he woulve talked bout this in the doc more

    • @slurpee4203
      @slurpee4203 9 месяцев назад

      was that before Von Dutch became popular?

  • @Quicheuhhh
    @Quicheuhhh Год назад +36

    This was so interesting but we need to include how Kelis actually shaped A LOT of his style identity shift that you speak of, she deserves her flowers for this and for helping his trajectory into high fashion

  • @405atelier
    @405atelier 2 года назад +73

    I cant really talk about pharrell's history but ever since i found out about him from Happy , i took interest , what a living legend he really isn't spoken about enough.

    • @maverikregime6885
      @maverikregime6885 2 года назад +9

      Pharrell been out since like 98 and been on top as an artist , designer, producer, just all out curator of all things timeless...super super SUPER legend also a case to be made that hes done everything Kanye aspired to do before Ye did and (MAYBE) even better....

    • @405atelier
      @405atelier 2 года назад

      @@maverikregime6885 hm you said something there

    • @whidoineedthis
      @whidoineedthis 2 года назад +3

      Happy....🤦

    • @shinigamieyes2600
      @shinigamieyes2600 Год назад +2

      Damn you gotta be young asf

    • @405atelier
      @405atelier Год назад

      my goat at louis hahaahahahahahahahaha

  • @maverikregime6885
    @maverikregime6885 2 года назад +30

    Pharrell was ahead of the curve musically and ESPECAILLY in fashion i dont think a single person was doing the Skateboarder streetwear trend before Skateboard P or the Japanese crazy wild colors before Bape and BBC. literally every single person bit P waves a true style god and innovator in all aspects and fecets shoutout to the gawd!! seen him doing so many creative things before they became cool AND he ALWAYS did it best 🙏🏾oh and lastly all of his work has aged SOO gracefully i still see people wear Bape BBC Ice Cream Human and anything else he touches like it never went out of style stuff he not only gets copied but gets recreated and worn like it just came out today because his genius is NEVER questioned..to me hes the most fashionable Icon weve ever seen in the culture point blank the ony other person giving him a run for his money is Kanye and itd truly be a fight to the finish.

  • @Timihaastrup
    @Timihaastrup 2 года назад +36

    It’s like you don’t know how to disappoint, this was such an obvious choice to do, yet I never even thought about it. May God Bless Thread, always enlightening us 😮‍💨

  • @yvngarmz5984
    @yvngarmz5984 Год назад +19

    This video gonna spike up now after the LV announcement. Props to you for being ahead of the game

  • @woe4940
    @woe4940 Год назад +16

    This hits differently now that Pharrell is Louis Vuitton’s Creative Director

  • @malik.powers
    @malik.powers 2 года назад +4

    What about his custom birkin bag!! Or his custom Richard Mille??!!!? And let’s not forget the custom American Express card!!

  • @mattmcjagger2582
    @mattmcjagger2582 2 года назад +24

    Pharrell deserves all his flowers when we think of streetwear!! One of the original sneakers, jewelry and raw denim king! He has exquisite taste. Let’s not forget he’s been working with Chanel since Karl Largerfeld

  • @solootto
    @solootto 2 года назад +5

    I remember he mentioned how Kelis was the one who told her to starting rocking high fashion

  • @MontellFishMusic
    @MontellFishMusic 2 года назад +2

    needed

  • @understitchYT
    @understitchYT 2 года назад +15

    I genuinely think we will see a revival of Billionaire Boys Club in a few years like we’ve seen with other 90s brand, it was so much in the zeitgeist that itd be a shame if it was missed from the nostalgia wave

    • @marcusanthony906
      @marcusanthony906 2 года назад +1

      Damn I thought BBC has been back since 2016. A lot of people around my area still wear hella BBC / Ice Cream they even sell that shit at Nordstrom on the discount racks for like $30 bro

    • @understitchYT
      @understitchYT 2 года назад +1

      @@marcusanthony906 i meant more like a cultural revival more than anything

  • @JoseBatista-qn6zd
    @JoseBatista-qn6zd 2 года назад +10

    Absolut master piece bro ur content is such a work men u should be in netflix wtf never i rarely comment but i have seen every video
    keep it up i love research but this takes so much time nice work

  • @eddiemays507
    @eddiemays507 2 года назад +11

    Yess! I always felt like people in the hip hop community overlooked Pharrell’s and NERD’s/Neptunes influence in hip hop. This was much needed 🔥

  • @zefanya4179
    @zefanya4179 2 года назад +3

    please make one about issey miyake
    R.I.P ISSEY MIYAKE

  • @noahdiggs5131
    @noahdiggs5131 Год назад +3

    Pharrell was just named Men's Creative Director for LV

  • @TioMogi
    @TioMogi 2 года назад +6

    If anyone found this interesting I highly recommend the Jimmy Gorecki (JSP / Standard Issue Tees) episode of Throwing Fits podcast (originally called Failing Upwards) hosted by Jimmy Harris and Larry Schlossman who you may remember from Complex's "Fashion Bros" show.
    It's a great podcast, the guys are hilarious and if you're into menswear and pop culture it's a good listen.
    But anyways, the Jimmy Gorecki episode is tangential to this Pharrell video as he talks about his time skating for Ice Cream and shares some stories of Pharrell at the time. He goes on to talk about starting his own clothing companies JSP and standard issue tees (which I highly recommend the latter for high quality sweats).

  • @owenscasa
    @owenscasa Год назад +6

    Came back to this video after he was appointed LV’s creative director 🔥

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c 2 года назад +5

    if you doing music, no matter which style.. highly recommends to listen
    interview with Pharrell, a lot rare gems.. and ways to be cool.

  • @405atelier
    @405atelier 2 года назад +7

    We need a CPFM and Tyler story next

  • @donottouch2392
    @donottouch2392 2 года назад +9

    Thank you for this. I was watching a bunch of fashion documentaries and Pharrell was right there front row but no one really talks about his influence in the fashion world

  • @sr7mw
    @sr7mw 2 года назад +5

    This channel amazing keep it up! Just a suggestion, you should probably make a ye one

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c 2 года назад +6

    well done video, so long way but dude is still cool af
    he appreciate, respect people on every level. he went tfru a lot.

  • @nakamiyonemura2001
    @nakamiyonemura2001 2 года назад +6

    If you want me to pay for a longer video about this I'm here for it. I will live and die inside the Pharrell multiverse

  • @ytyoungrichnhigh
    @ytyoungrichnhigh 2 года назад +5

    Was hoping for you to speak on his association with Christian Louboutin. He claimed to have been rocking the brand before people knew what it was on an A$AP Rocky track

  • @jface200077
    @jface200077 2 года назад +2

    Do a cactus plant flee market video please

  • @destroyytomii
    @destroyytomii 2 года назад +4

    the virginia beach legend himself 🤝🏾

  • @FOGGYLENZ
    @FOGGYLENZ 2 года назад +1

    Ok. I was into it until I seen y’all put kelis and not mention NORE ! Platinum! 1 million ( plus) sold. Super thug. 1998
    That helped neptunes way more than any kelis ! Tho they were around before. NORE boosted neptunes ! And swizz beats !
    What what what what what what !!
    Kelis. Lol. THE HOOD MADE NEPTUNES POP BRO ! And I know cuz I was in the era

  • @hollow_hell3
    @hollow_hell3 2 года назад +2

    Can u do lv(Marc Jacob era)

  • @markprice2225
    @markprice2225 2 месяца назад +1

    In Search Of... could be the greatest album I own. I love a 💿 you can just put in and press play! Banger after Banger after Banger! Provider is inspirational

  • @CoCoFantastique
    @CoCoFantastique Год назад +2

    LV menswear creative director.

  • @maverikregime6885
    @maverikregime6885 2 года назад +3

    ive watched this 500 times on loop i promise you...the absolute Goat all things art fashion music everything

  • @rafeeqwarfield9690
    @rafeeqwarfield9690 Год назад +2

    At least we can say our homie Threaducation was already aware of Pharrell’s impact before the hype train with LV

  • @coolman000099
    @coolman000099 2 года назад +5

    A 40 minute video. WE HAVE BEEN BLESSED🤞🏾

  • @odvf
    @odvf 2 года назад +4

    Kelis is the reason he started wearing Bape and got into designer clothes in general.

  • @carmengrauwels
    @carmengrauwels 2 года назад +4

    Amazing video, learnt a lot , .. always found (and still find) his style fresh, cool, chill & chic
    L
    Love this channel & keep up the good vibes & work ✌🏻
    Maybe a video about the history from the oldest (older then Hermes) Belgian leather bags company DELVAUX (they made a few y back a cool collab with the Rene Magritte foundation)
    Rene Magritte was a painter from Belgium

  • @Chromedesu444
    @Chromedesu444 2 года назад +3

    Had a BBC sweater with the OG font and logo format my freshman year of college, girl I know said she was cold, lent it to her…never saw that jacket again…still remember it to this day

    • @silk3142
      @silk3142 2 года назад

      damn what year was this !

    • @Chromedesu444
      @Chromedesu444 2 года назад +1

      @@silk3142 2013, grey BBC sweater OG font in like hot pink

  • @187LooneyTune
    @187LooneyTune 2 года назад +3

    Great & unexpected video.. learned even more about Pharrell & a lot of this brought me back to a few years back.. great content & knowledge as always… if I can plzzz request a video on YSL, Dior, or Chanel

  • @lucaslyra8361
    @lucaslyra8361 2 года назад +6

    The way he connected to Nigo. The way things happened since his beggining its very inspiring so fire

  • @lanoir8770
    @lanoir8770 Год назад +4

    My role model. Always been a major influence in my life. Whether it's the music he makes, clothes he wore or even the things he says. Love this dude to bits.

  • @OGJazzyB
    @OGJazzyB 2 года назад +3

    The Pharrell and my mind avatars actually came in during social media era. It came out during the MySpace era, which I seen people on other social media sites that did not last long using the avatars. People often forget about zynga and black planet. I've had the internet in my household since 1995 I know a lot of kids my age weren't blessed that way. But the very first social media I knew of was called our town it was an AOL only social media and I created my profile in 1999. I've had a Zynga since 2001. I signed up from MySpace either the end of 2002 or the beginning of 2003.

  • @grntea000
    @grntea000 2 года назад +2

    please please make a video on cpfm one of these days

    • @silk3142
      @silk3142 2 года назад

      deadass need a Cynthia Lu story!

  • @shinigamieyes2600
    @shinigamieyes2600 Год назад +3

    Gotta update this now that he the creative director at Louis Vuitton now. Real Legend

  • @DiceB
    @DiceB 2 года назад +1

    Wait you said Kelis was well established when she mate the Neptune?

  • @JCIsMyname2
    @JCIsMyname2 Год назад +2

    I am so inspired by Pharrell and his creativity Thank You For Inspiring A Generation With Your Music, Production And Fashion God Bless You P.🙏🏾💖🪐🖖🚀🌍

  • @DreChampProductions
    @DreChampProductions 2 года назад +3

    You should do a video on Lupe Fiasco, he’s influence on streetwear is very underrated.

  • @jaysregularshow4083
    @jaysregularshow4083 2 года назад +4

    This is excellent, and what a champ for providing us with a list of the source material!

  • @Whodnl
    @Whodnl 2 года назад +1

    If your are not subbed or following threaducation you sleeping

  • @underworld6103
    @underworld6103 Год назад +2

    From producing, his work with nerd, his influence, his greatness, and just being a overall good ass guy…. LEGEND!!!

  • @Theneptuno
    @Theneptuno 2 года назад +1

    21:32 had to get on the waybackmachine just to see this website again

  • @Mikelauren212
    @Mikelauren212 2 года назад +1

    Pharrell is Nigo’s son.. End of Story

  • @Bongo_Bongs
    @Bongo_Bongs 2 года назад +1

    G Starr raw is a big deal here in south Africa, kool kids wear it all the time and it's not cheap hey ❤🔥🔥

  • @dorzzderzz9235
    @dorzzderzz9235 2 года назад +1

    bro i just woke up and got breakfast, sat down at my desk to playt some games and i see this on my home page, never have been so happy to watch a video lfg

  • @Chris-bx9qp
    @Chris-bx9qp 2 года назад +2

    Seriously THANK YOU as I learned alot from watching this. Now I know the whole story about Reebok which is crazy and being from Australia when BBC / Ice Cream originally dropped it was near to impossible to get. Good times though.

  • @turnmastertim
    @turnmastertim Год назад +2

    This is such a great video, the story so well told and researched. Much respect! I'm following Pharell since his first Neptunes times and really looking forward what he'll do at LV.

  • @eliasvargas.
    @eliasvargas. Год назад +1

    Well part 2 coming soon

  • @temidayohakai9737
    @temidayohakai9737 2 года назад +2

    the way you introduced nigo was so cooool 😭

  • @robertcounsell2133
    @robertcounsell2133 2 года назад +3

    Criminally underrated channel

  • @trevcn2367
    @trevcn2367 2 года назад +1

    As soon as I saw on my feed I got excited lol

  • @joshhenry2446
    @joshhenry2446 2 года назад +2

    Everyone of your videos is well researched and no matter the topic or what designer you choose. Love every one of your videos

  • @TheColeSamsaraVideoShow
    @TheColeSamsaraVideoShow 2 года назад +1

    Do Helmut Lang

  • @Dpatterson610
    @Dpatterson610 Год назад +1

    Could you do this on LRG

  • @chrysalisendeavors
    @chrysalisendeavors 2 года назад +1

    wake tf up babe new threaducation just dropped 🥸

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c 2 года назад +2

    I hope that Pharrell will sharing it on his socials soon!!

  • @osirishill23
    @osirishill23 6 месяцев назад +1

    Pharrell and Nigo are literally my two fashion idols

  • @daiiran
    @daiiran 2 года назад +1

    HEYY

  • @_iitspaybackk
    @_iitspaybackk 2 года назад +1

    Can we get the history of Matthew M Williams for 1017 Alyx 9SM

    • @Threaducation
      @Threaducation  2 года назад +1

      already did that

    • @_iitspaybackk
      @_iitspaybackk 2 года назад

      @@Threaducation new to the channel. Gonna check it out thanks for letting me know!

  • @veiledrecalcitrance4314
    @veiledrecalcitrance4314 Месяц назад

    I’ve got to imagine that those Japanese made bbc and ice cream pieces must be worth some cash in the resale world. Japan is pretty well known for quality in their manufacturing

  • @parissnowartist
    @parissnowartist Год назад

    Speaking of music, your videos are quite quiet. HMU if you need a mastering engineer

  • @maundamartin59
    @maundamartin59 2 месяца назад

    PHARRELL Lupe Fiasco and Lil Wayne love them some 🛹.

  • @mohamada2177
    @mohamada2177 Год назад

    Man the NMDs are horrific.. cant understand the love for them and im a huge sneaker head, these are unwearable, how can someone compare these to lets say a yeezy 350 v2 with a vibrant stripe

  • @guerrepsychologique5154
    @guerrepsychologique5154 2 года назад +3

    This is so well written

  • @amberray2302
    @amberray2302 4 месяца назад

    Pharrell is undoubtedly a LEGEND!

  • @yilongwei4592
    @yilongwei4592 9 месяцев назад

    started to regret about the two G-STAR jeans I sold , I was obsessed with the brand during highschool 😢

  • @_TONY_Az
    @_TONY_Az 2 месяца назад

    Smart young man ask snoop and others money minded stay relevant its not easy shows hes a forward thinker nice job i like the mind set of artist to.have exit plan from rapping

  • @tamshari9212
    @tamshari9212 Год назад +1

    ♾️👏❤️🏆🎉🎉🎉👏👏

  • @whidoineedthis
    @whidoineedthis 2 года назад

    I wonder what's gonna happen with Mr Williams and adidas, after this Kanye West situation and boycott

  • @ageofemini9798
    @ageofemini9798 2 года назад

    What’s the background song I swear it’s from a WLR leak?

  • @Wests1debreaks
    @Wests1debreaks 2 года назад +1

    Never clicked a notification this quick🥲

  • @joeyAPB
    @joeyAPB 2 месяца назад

    Pharrell inspires me so damn much because he just trys his own style and everyone jus loves it so much and his interview with rick rubin is a nice look into his mind

  • @Franknitti-wk1tu
    @Franknitti-wk1tu 5 месяцев назад

    It funny looking at how he dressed by back then fast people dressed like that now Mind blowin

  • @treshoncapehart513
    @treshoncapehart513 2 года назад +1

    U got to do a Kanye vid now

  • @KosherLifeMir
    @KosherLifeMir 2 года назад +1

    The “Business man” pun made me laugh bro! 😭😭😭😭😭😭👌🏽

  • @AveMcree
    @AveMcree 2 года назад

    bravo!

  • @yung_axky
    @yung_axky 2 года назад +1

    44 minute pharrell doc lets go

  • @DEDSEC.
    @DEDSEC. 2 года назад +3

    Finally, the video we needed 💛.

  • @easyyeye
    @easyyeye 2 года назад +1

    Being in the presence of work Karl is like being in the presence of a rare Pokémon

  • @pierredaygo276
    @pierredaygo276 2 года назад +1

    I love the great work been here since day one , wanted to gatekeeper this account for the longest but truly happy with your success

  • @jjori
    @jjori 2 года назад +1

    🖖🏾🖖🏾🖖🏾

  • @vogueinferno
    @vogueinferno Год назад +1

    25:27

  • @henryokigbo1291
    @henryokigbo1291 Год назад +1

    One of my inspirations.

  • @824meazy
    @824meazy 2 года назад +1

    My idol 🙌🏾

  • @creativedaysart
    @creativedaysart 2 года назад +1

    The business man pun made me actually laugh out loud

  • @mentalsyndicate9714
    @mentalsyndicate9714 2 года назад

    No single word about G Star?

  • @Fiyeroification
    @Fiyeroification Год назад

    To think this was before he became the men's creative director at LV too

  • @ARATNAMEDWOLFGANG
    @ARATNAMEDWOLFGANG 5 месяцев назад

    I know a guy who used to P he owns a skate shop now and its pretty tight to know a guy that knew him

  • @disco-2516
    @disco-2516 10 месяцев назад

    All this ice cream talk makes me want to eat ICE CREAM 🍦