Decoding ZARA's Billion Dollar Business STRATEGY : Fashion Business Case Study
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- Опубликовано: 2 июл 2024
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Video Introduction: In this video, we will talk about how brands like Zara and H&M have induced the fast fashion wave. What are the business lessons we can learn from them?
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#zara #businesscasestudy #fastfashion Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
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Bro superb superb topic
Please do make a video on super apps
Make a video on mama earth brand
Mene lacoste🇫🇷🐊🇫🇷🐊🇫🇷🐊 bola tha
Hello Ganesh I appreciate your gesture of supporting green brands.I recommend to watch a channel called The Ecofreaks which is run by Anuj Ramatri who posts incredible videos on day to day environment problems and promotes these type of eco friendly companies across all markets
Did anyone noticed the way he starts video - "Hi everybody"- then straight away goes into content, this is the quality of real creator🙏🙏 baat kam, kaam zyada👍👍👍
♥️♥️
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yes you are right .
It's brilliant
And he didn't request everyone to subscribe his channel .. ❤️ when the content is best , nobody wants to sit silently right ...!! Thats a sale ..... 🦋👍🏻
I think 2-3 years down the line, you will have to make a case study of your own channel on how it became one of the most subscribed youtube channels.
Hey I'm studying in a B-school and I want you to know that my professor showed this video in our class as a case study while subject named business environment. Everybody loved the content you shared.
Thank you so much Rushali :)
@@ThinkSchool acha!!! Hum sabko thankyou or heart emojis and ladki dekhi to naam b le liya 😀😀😀 anyways much love and respect for you bro, you are too good 💗💗 heart from my side too
@@thakur2622 MEN WILL BE MEN
Which B School?
@@nilayakash Narayana Business School
So glad you added the environmental cost section and additionally steps to make more conscious choices!❤
My grandmother has her Banarasi saree gifted to her by her mother when she was 18 the saree itself is 50 years old now....still super fine and my sister 18 yrs now is wearing it....who told quality of clothes doesn't matter and cloths do last a lot of time 😁😁
True
😁💯💯 bilkull
zara is not targetting such people
That's just one instance
I absolutely agree. But, this video was basically trying to convey that due to the modern social media life, we are more interested to try and flaunt new things instead of buying something expensive. This obviously does not imply to special occasions such as birthdays and anniversaries etc where we tend to receive or gift something of a higher value. This implies to our everyday clothing trend where we get bored wearing the same outfit again and again so we try to find stuff at cheap prices. For example- The crowd in Sarojini Nagar is the prime example of this situation
I like how you consider environment an important factor🥺
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True man
He also mentioned HASAN MINHAJs video on FAST FASHION
It would not be a complete video if he didnt mention environmental impact. Fast fashion is globally recognised as one of the biggest polluter.
E esa d
The concept of gifting something thoughtful and meaningful to protect water, environment and air and at the same time serving our own purpose of usage is the best part of this video. I am always looking out for such hidden companies which focus on protecting nature and cheap at the same time.❤
I am a frequent shopper at zara
this video really makes me think now about my spending habits and also how we could be more mindful of ur environment and what impact our lifestyle has on the environment around us
Women ☕☕☕
I am a current SP Jain, Mumbai MBA student. As a matter of coincidence, i learnt " Just in time and just in case " ZARA case study today in operations management. I can honestly tell , that you have explained better than my professor in just 15 mins. In really appreciate the "free" content and your in-depth research in topics. Hats off Think School!!! I wish i could share this video with the professor.
Thanks alot bhai ❤️❤️
VERY SOON I WILL BE RECEIVING PHONE CALL FROM MR SHUBHAM NANDANWAR BEGGING ME TO BUY SOMETHING AND LOOSEN MY POCKET / DECREASE MY BANK BALANCE A BIT MORE 😁😁😁😁😁😁
Highly appreciative that the focus not only is about decoding business lessons but also weaving in the awareness of the environmental impact businesses have had.
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@@btp4821 no
Completely agreed. I was surprised to see he touched upon it. About time we stop celebrating brands making it big by giving no shit to the environment
so that he can introduce the promotion the next second. Grow up people! He is a businessman.
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Yesss!! This is the kinda content I signed up for. I’ve been trying my best to raise awareness about sustainable fashion for years amongst my friends and family. Im really happy this is getting attention on this channel.
Just came to RUclips to search about Zara's case study and my favourite RUclips channel has already posted it. Thank you soo much ThinkSchool!
Bhai tmhare age m to hum zara ki spelling v nhi ati thi... Impressive brother
@@HustleWithZabih01 bro sab ek jaise nahi hote samjho baat ko mai ek programmer hu tum nahi vaise hi sabka alag mind hota hai kaam bhi
@@10ksubswithoutvideochallan64 exectly agree brother👍 I just told him because mujhe osko appreciate krna tha dost
@@HustleWithZabih01 kya pata kisi aur ki photo ho
@@anjalishukla4112 yes I think it is his son in dp.
Premium content with premium research, premium understanding, premium visual... Hands up man...
He is a diamond on RUclips ❤️
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What Think School is providing youth:
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Amazing work man. Admire your quest to impart knowledge so selflessly. :)
Thank you for this video! It's really interesting to see how the marketing of the same brand in different regions can create different perceptions of the brand. As discussed in this video Zara originally marketed itself as an affordable brand, however in India it is still perceived as a high end one. Would be interesting to observe more such instances.
@corn bread she cares about fashion and clothes, not the pollution it's causing. She didn't even mention it.
The more we watch Think School videos, the more we learn... If everything goes well, I think you will beat T-Series soon in terms of Subscription. Wish you all the best 🙂
This is a great channel but beating T-series is a bit far fetched.
Although this channel provides more value than the T-series and I also want to see these genre of channels to be at the top, but this can only happen in a utopian society where education and learning are valued more than entertainment. Hope we reach soon there🇮🇳
I also want a Case study on T series Business Strategy
arey bhai ruko zara ruko, ye zara zyada ho gaya
ganta
Zara: medium quality
Think School: GOD LEVEL QUALITY
True
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Loved the way you carried the story from Zara to just in case mind set to water pollution to the diapers that you wanted to promote (paid promotions)!! SMART MOVE, All the best to this channel.
Make a playlist on complete interview question answers... How to speak in group discussions etc etc... It really helps
Group Discussion is all about confidence and smartness bro. If you want to succeed in Group Discussions either be the Starter or be the Concluder (ending).
If you are starting just emphasize on the points which need to be discussed-break it down to bullet points-sort of questionnaire i.e list of all the issues which need to be discussed and what do you think are the different points to be considered for the discussion about that topic.
If you want to be the concluder, note down all the relevant points told by others during discussion which are in favour and against (best points in both) and then summarize the discussion with these points in an effective way.
That's all. You will surely be selected if you do one of these effectively. Lot of people think that just shouting too much or too much talking helps in Group discussion which is wrong. Recruiters look for these qualities - good listeners, good communicators, who have clarity in their thought as well as communication, who can lead the discussion well into a productive outcome, who can be a moderator trying to effectively conduct the discussion etc,
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This channel is like an MBA course, thank you for great resourceful content
This is indeed true. Even I feel the same
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@@btp4821 bruh... Admins gonna block u😶
This is the truth.
I find it extremely heartwarming, that you don't JUST share information, you share your insights about what you feel can be DONE about the information. Kudos to you. Wish you and your channel the best ahead.
I love the simplicity and valuable lesson, you are delivering!!! No extra edit just the best content..
Great one Ganesh!!
What I noticed is that if you shop at Reliance trends then they give you around 3 to 6 coupons worth 500 each based on how much you shop.
And then the very next time you want to shop you remember those coupons and the majority of the people end up buying in reliance trends again 👍
i never thought that my habit of being MINIMALIST is ecofriendly
Yes it is . Thank you
Men usually dont buy clothes as frequently as women
Mine too bruhh 😁
A minimalist is Earth's best friend
@@schrodinger8605 I agree lol
In love with this channel ❤️ It deserves millions & millions of subs for the premium & quality contents it brings to us 😊
One of the best paid promotion video I have watched. Informative, crisp & short, no lag, no fillers and above all, fantastic integration of tickles promotion content.
Well researched content coupled with a perfect pitch. Appreciate two things - no vague fillers in your speech and you never bagged to subscribe. I believe the audience subscribes themselves as they find value and do not want to miss out on any of your case studies.
Thank you for this series. 💐
True. At the end of the video I simply liked and then subscribed without thinking twice.
MBA COLLEGES = WE OFFER THE BEST QUALITY EDUCATION IN WORLD.
THINK SCHOOL = HOLD MY BEER 🍻
Haha 😂 thanks bro
*HOLD MY "HI EVERYBODY"
@@bablugupta2119 😂🤣
Thnx bro🤣
OMG so true
Coming from a generation when the choices were limited and world was a simpler place, I feel blessed in many ways. This video just popped up as I was scrolling down. I think it's interesting to know about marketing strategies since I am from healthcare industry and am not exposed to the same much. Very good presentation. Great job!
The only RUclipsr who made me buy a product he actually promoted. If he would have simply mentioned it (like other RUclipsrs), i wouldnt even bother to check it out. But he convinced me so well i couldnt resist ordering. Ordered Wipes and Diaper right away for my elder bro who recently had twins.
I can't appreciate you enough for curating and creating such wonderful case studies. Been watching this channel since it was at 30k subs and was called "think school of public speaking".
Looking forward to work with you someday.
Thanks alot bhai ❤️❤️
@@ThinkSchool The same goes for me sir. People like you are not so easy to find. And my feedback for you is as honest one as your best friend Chopu's ( I don't know his real name just remember that you follow a feedback loop of which he is a key role player. )
You are making us smarter, concious about the choices we make, saving us from getting exploit by brands/businesses and making us aware of consequences of choices we make.
I am seeing 560k people making their life better just because of your content.
you are a real INFLUENCER!!
❤️❤️
I like how his content is great enough to make people want to follow him without him asking them to. Keep up the good work! Amazing content!!
This guy educates us more than the school❤️
I can see you're growing at a fast rate, you deserve it!
Guess there is no need to mention how perfectly you are nurturing the youths of our country with such thoughtful insights. Thanks bhai 💟 good to see someone is concerned..
❤️❤️
I must tell, there is no better orator or presenter like you who can keep one's attention through out his presentation. Atleast you capture my full attention. The content is also great. Keep going 👍
Thanks for being environmentally responsible and spreading the right message.
I was simply waiting for the environmental impact section and you did not disappoint. 👍
same...
It's really important to support eco-friendly brands! Thrifting is also one of the best ways to becoming sustainable. Thank you for spreading awareness LOVE YOUR VIDEOS
I really loved the way you delivered it man!! just BANG ON!! you made the content so nice that I watched the whole 14:40 min of your video... a good informative video that made me think ...keep doing more..
Ecoright is one such brand that makes eco friendly, sustainable tote bags. I bought their prouduct 4 years ago and it still looks as good as new, have been using it daily for college. Secondly, shifting to menstrual cups is also a great step for environment.
Amazing Video!!
I loved how the sponsorship was Integrated with the case study. Knowledge and promotion with a good idea 💡
So true
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I was desperately searching for this comment 🤣😬
@@satishdhakal7723 its funny😂
Just a case similar with Dhruv Rathi
Wow My respect for Think School has raised to a next level 🔥
The Aspect you Covered in the last part of video was so much Important
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Thank you for adding the environmental part into this video… there are cloth pads for women, bamboo toothbrush, batteries made of aloe Vera to name a few sci friendly products… really great that you want to promote these brands
Loved the fact that you also talked about the environmental impact fast fashion has. Amazing 👏
This all applies to my sister who keep sending me the links of zara shirts recently to buy it for myself. After watching there prices I was like no thanks.
I was about to give up about a product that we were planning on, I'm glad to find this video of yours and gave me the motivation to push through
All the best! Do well bruh..!!❤️❤️
Try to give your best sir👍🏻👍🏻✌️
Kya product hai bhai
Thank you for the amazing content. Whilst you are explaining how the success of the company worked, you're also highlighting the environmental costs of capitalist 'profit first' businesses. Ethics often come second to personal gain, but it's time we take some responsibility and make conscious choices.
Thank You So Much.
My Instrument of Status are books.
I dress up to be just to look presentable and fresh.
And whenever I am in public, I read great books.
I have made several friends in train and bus with this habit of reading.
And about the clothes, I wear Khadi and Pure cotton clothes I think they are Natural Fibers made in India, which won't create pollution (correct me if I am wrong)
Donating your clothes to poor people is also a great initiative I am going to work on
Jay Hind
❤
Great sir, I'm gonna follow this too.
Its garment colouring industries that create pollution
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Well I watch a lot of business case studies but nobody literally nobody explains better than you 🔥🔥❤️
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Casestudy suggestions
1) how to make money in inflation
2) how to make money in debt
Pls 😀
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1)Beat inflation by inflation linked debt bonds
2)Learn about investments ( stocks ) in particular to earn good money throughout your life irrespective of debt, inflation etc
Hey, I am very impressed with your case studies and now I am super excited about them as you chose to spread awareness about the environment. Great content, great work!
So glad bro you covered the environmental impact these trends are having.. I realised it that somewhere by the middle video and wished people realised this... It good to see you didn't miss out on it
The brand promotion transition is smooth , I didn't expect that. As usual, the content is wonderful.
Just a suggestion: if possible try to attach a doc which has a summary it will be really helpful to revise all the concepts later 🙂
use a pen and paper to make your own. What stop you from doing that
@@anona1443 💯
@@anona1443 actually i did start that......and its more helpful like u actually understand things in a better way
You looked at the Zara's case form business point of view, to let people learn from it make there business good; Then you also looked at it form consumer and communal (environmental) perspective, to help consumer make best decisions for themselves and there community as a whole. I liked it. Good job!!
Keep it up!!
Too nice a video, boy! Your knowledge,awareness, sense of responsibility.. excellent.
The most important thing i learn that to observe each and everything around you which seems important... Observations will make new ideas in your mind which may eventually lead you towards success...
Thank you for making this case study, I've shared it to my friend who's interested in fashion industry.
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Your videos are amazing . I have learnt in the past 2 days more than I’ve learnt in the past year. Seriously .
A very well made video with tons of info on a brand whose ways and means have largely been undocumented. The owner too is elusive and last interview given was some 30 years back. One aspect that i would have loved to see in the video is the issue of plagiarism specially in the fashion industry which still remains outside the ambit of stiff copyright laws unlike other industries like music, art and literature making it a soft target. One little talked about aspect about zaras growth has been using its legal might over designers who just lack the financial strength to fight back or the requisite production line to get their designs out on retail stores as fast as zara does using its skills and means...liked the fact that environmental impact of fast fashion has been highlighted in the video. Great going👍
Great content guys.
However something to consider here about ‘Just in time’ strategy being better than ‘just in case’ strategy is that ‘just in time’ strategy has a huge downside to it as well and can’t be applied to a lot of products/industries.
‘just in time’ can cause an issue of ‘high lead times’ in the supply chain which for many types of industries won’t work as the consumers won’t accept a higher lead time.
Zara’s strategy using a blend of both is absolutely genius though and probably the only brand in fashion industry being able execute it with success.
Loved the last part , how we can become responsible citizens, and minimalist
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I got your channel into recommendation just today and have watched nearly 10 videos. You reminding of the environment is my BEST. Even your ads are great. Lots of love from Nepal.❤❤❤
What makes this a great video, is that it also shows the worst part of fast fashion and educates the customers against unethical businesses.
Excellent case study...also appreciate the point you raised of how "quarter on quarter profit" mindset is destroying our environment irreversibly.
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The pinned images on the video are to lure in the "not-so-usual"/ "newbies" VS the honest supporters who come in for the content! True Fact- The "regular customers" of Think School pay a visit out of habit, while new ones even though baited in, stay back for the content and build a habit. You guys are awesome man!
♥️♥️
Out of all the you tube channels i have visited/watched till now, you are the best content creator for the knowledge videos. I never see unnecessary content or any diversion from main topic. Anybody who knows English can understand any unknown topic just in few mins. Thank you so much. Keep it up….! I love to watch your content and presentation.
One more thing, I don’t see any bias or offensive words in your videos as you do it much cleverly and acceptable for variety of viewers, hats off..
Great, holistic content...absolutely loved how you touched upon environment and consciousness
Why I actually love this channel
Here a reason ,
It teaches you business lessons ALONG WITH the worse side of it and to take a step and you can observe it many videos like
Malboro cigeretes , coco cola , and many other including this 😊
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ONE OF THE BEST ADVERTISEMENT I HAVE EVER SEEN THIS YEAR..... I BET U ARE A GREAT SPEAKER 🥰🥰
Glad to see your channel growing. I'm one of the 10k starting subscribers. 🙂
Yes bro u r absolutely right that these MRF stickers bat and shakalaka bumbum pencil majorly were so cheap as per quality aspect bt then also we have a lot of craze to bought them.
Even those days we think that MRF bats or other bats with reputative companies stickers like Britannia, Wills etc were made by themselves only..
❤️❤️
I was just watching the Hasan Minhaj episode on fast fashion and then your video came I really wanted you to cover the environmental effects of waste produced by Zara and other fast fashion brands. Glad you did 😊😊✌
Big bazaar was a really sustainable brand... I have a 200 Rs tee which I have been wearing at least once a week since 2018, and still it is in good condition
Dude I never subscribed a single channel but now i really want more of ur videos u r just fabulous
You're nearing the level of ColdFusion! Keep it up
This was insane the research that efforts you put into your video can easily made us to think are we living our life without disturbing environment kudos and this is a great achievement.
This man is THE BEST at what he is doing.. Well Done.. You are gonna hit the 1 Million very soon...
This is definitely the best channel when it comes to business related content. Thank you for educating us. ❤️
"Duplicate bat with an MRF sticker! We bought it only because Sachin had it!" 🔥 The story of many of many of our lives from the 90s.
Have been watching your videos from a while, and I love your business stories. I just wish business studies in our commerce classes were this fascinating! Keep these videos and lessons coming, Ganesh!
Thanks alor Guru bhai ❤️
Can you do case study of H&M and Sabyasachi collaboration and their strategy, about the hype and everything. Thank you, amazing content 🙌🙌 if possible also about OLA electric scooter.
I DONT WHY,, BUT I WANT TO SAY ,, LOVE YOU BROTHER,, WE NEED LOTS OF LOTS OF PEOPLE LIKE YOU ON OUR EARTH.
Brilliantly Informed
4 months past pressing that bell the icon and i still get excited to see a new case study. All because of the way this he makes it.Its so interesting with all the background music and good content presented in a story format that you are bound to watch the full video. Doing a great job sir, wish to see this channel grow like that of carry minati's.
♥️♥️
9:37 most loved part 👍👍
Bro you did a great job in the research and delivery part. Keep going!
The illeffects on environment due to this “strategy” is massive.
Yes it is 🥲
Beautifully done. Would also like to see the marketing strategy of luxury brands
If you were sponsored by the tickels diaper.. brilliant way to plug in.. it was a very smooth marketing.. loved it 😍
Yes. That was smoothly embedded with surprise twist :)
LOved this video. Quantifying awesome business strategies, analyzing behaviors of consumers, and learning from them is not new but you explain them in a GREAT way no doubt. But the balance that keeps capitalism conscious instead of turning it evil or exploiting is something that we must learn when doing such case studies.
Love this. Very informative. Thank you
This guys is a fucking legend even the way he do promotion is soo good that I never skip it 🤯💯
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What a video bro, thanks a lot 🙏. You are literally changing the way people think ❤
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Very well explained with many points to be noted. I wonder how hard you must have worked and researched to give us all this information. Really appreciate your work. Kudos!
Now this is what we call a thing worth to listen , learn ....amazing....