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Panasonic Varicam LT Now Below $10,000 - $6,500 Price Drop Explained
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- Опубликовано: 3 июн 2019
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Just before Cine Gear 2019 Panasonic announced a significant price drop for their super35 cinema camera Varicam LT.
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They tailored the Varicam LT to film and TV production but the uptake has been slower than the camera deserves so now they’re finding a way to approach the market underneath that. Extremely smart move by Panasonic and Mitch deserves a round of applause.
I don't understand the Panasonic hate. Everything they put out is a reliable workhouse and at this new price the LT is SOLID AF. Remember original C300 came out at $18k. Seems like all the disparaging comments are coming from weekend warriors or low-end producers who'd prefer to gamble with their business/production on something like kinefinity.
C. Miller: Yer absolutely right. Check the specs; C200 vrs. VariCam LT. Look at the footage. Check the use of the dual ISO. You really gonna pick the FS7 over this???
Buy an Atomos recorder. Use that to shoot.
Kinefinity? Made by slave labor in China? Nope!
Scott Slotterbeck slave labor lmfao
I've seen tons of false accusation but yours is the finest
Except mine won't power on anymore for no reason whatsoever. Just happened today. I thought I had a dead battery (obviously no big deal), but upon changing to a fresh one, it wouldn't turn on. No damage, it didn't take a fall, no power surges as it was on DC power, it wasn't hot in the studio. It simply died.
Let’s not forget the 5000 dollar viewfinder
Yeah. Ridiculous. I'd use an atomos or Odessey recorder. Not as good in som e cases, but...
Erik do you know the model number/name of the $5,000.00 viewfinder please? Thank you! Panasonic Viewfinder for VariCam LT Cinema Camera
SKU: PCAUVCVF10G MFR: AU-VCVF20GJ Thanks Ray!! lol
If they're still making money on it at the lower price point, that means they were overcharging for it before. Otherwise, it's good that they're recognizing a shift in the market and are responding to it.
You still have to buy at least two proprietary P2 cards, cardreader and viefinder and its is another 7000 so they definitely making good money. And the whole set is still above 20k still more expensive that FS-7 and I don't see where it is better. Not saying XQDs are 5 times cheper that P2 so you can afford enough media without breaking a bank.
Stick an Atomos on it, record that way.
Red...it is always been overcharged..so what?
@@mm0nsterr P2 card readers are HORRIBLE. Mine works maybe half the time.
why not just say, we got back our R&D cost, now it is time to be more competitive.
With the bmd, the mavo and z cameras this varicam and all others need to come closer to their prices. though I admit that this varicam is tempting.
This a great camera. Beautiful colors, Dual ISO. I don't do enough to justify purchasing it.
BMD. Yucky.
Am seriously tempted by this camera, even though it’s 4 year old tech and underwhelming specs, this is a proper , sturdy, shoulder friendly camera with a gorgeous filmic image, way better than Canon or Sony, except Venice. This sensor is fantastic, one can really shoot at 2500 ISO, which is 3 stops better than most cine cameras. If it had internal 12 bit 4444 it would be a go for me, still tempted... specs aren’t everything,... hard to look past the fact that compressed raw is becoming the new standard, and 6 or 8 k sensors must be coming, in cameras with useable autofocus...
@ 1:16 He has a 40mm T2 anamorphic lens that only cost $3250.00!! (that was my favorite thing at CineGear).
On the other hand, nobody need to own an anamorphic lens. That's what rental houses are for.
Micro 4/3?
How did he mount a MFT lens on a Varicam though???
I want this camera but I wish I had it 4 yrs ago. I want the next generation model because I know its gonna be killer. I need to check out the latest update specks though on the camera and see what they've done
You can drop the price to $2000? There's a bigger market and me!
I would love that too! 😉
@@marcusruiz2971 And save a few thousands for storage!
Beautiful camera, but to have a proper go-to kit you have to add the (really great) VF, the grip handle, a battery (Golden Mount or V with an adaptator), a P2 express card, and the PL mount if needed... Those essential items worth about 10k$.
That said, it's a wonderful camera with great balance on the shoulder and beautiful colours.
Dear Panasonic: never let this guy handle another interview again.
He's literally talking about what you have to do with a Varicam to get it to work properly. Lol!
What lens was that one???
I still dont get it? Why camera manifacturers dont put EVRYTHING in all models. If they put same features like this controller screen, parade, waveform, vlog ex in |ALL models, users more easy will choose the next step, because they will be familiar, and not furstrated next time.
Im planning to purchase the LT this year Cam A & B....Indie movies
do it! I have the camera for 2 years. ITS SOLID AF. No other camera in this price point has the color science and color latitude as the LT. Panasonic never promotes that, but once you drop a clip in resolve and start pushing it around you will be very happy.
Wow!!!!!! Damn this makes me dream even worse as a poor man filmmaker 😭😭😭... Enjoy those who can! It's an awesome offer!
This guy.. Jeez. Nobody is buying it so we’ve had to lower the price, ALOT.
Cliff version. That'll learn me from not reading down the comments first.
🤣🤣🤣
It's a great camera, worlds better than an FS-7, that's for sure.
Blackmagic is dealing with them
You heard it here first folks. A camera company strait up adminiting that their expensive prices are just a bunch of gobbledygook. lol
Makes you appreciate Blackmagic and a few others who price their cameras fairly.
BM admired that from day one. Which is why the entered the camera market.
My Varicam stopped powering on today for absolutely no reason. Can't find anything on Google either. Any ideas?
try a new battery
Looks like the process haven't changed much lol
Black Magic Ursa Mini Pro eating Varicam, brass tacks on price drop in line with Ursa, imo.
Ha ha ha.
I can't stand BMD. You wanna talk about getting nickled and dimed....
“We wanted to sell more”
There a 10 minute video condensed to one sentence. You’re welcome.
Panasonic, this has really nothing to do with the announcement of the S1H with better specs at around 4000€ ish price point?
More pixels doesnt mean better images, Varicam line is top of the line technology is a real camera no just anothe mirroles little plastic bby
Yes but does it have electronic variable nd? 😀
I would buy it for that price if it had full frame sensor, and for that price you can buy 6 GH5, 7 Fuji, 6 canons, nikons, all cameras that will give you close image and have autofocus,
the most utterly nonsense comment on youtube that i have read so far. There is no comparison between a GH5, and a Varicam LT. You have no idea
@@Pardis111 Well he obviously isn't a professional if he's whining about auto focus.
Hahahhahahaa comparing the varicam to mirrorless camera’s??
"We have a newer, "better" camera on the way. Please help us get rid of dead inventory." - could have saved 8 minutes of our time. LOL.
Jason Berardi clearly you didn’t listen to the whole interview. They’re not replacing it any time soon and they don’t have anything in the works that will make it seem obsolete.
@@zfarahx do you really think they have nothing in the pipeline? Do you really think they'd say "hey, we have a new camera on the way so we're blowing this one out"? Of course not. But that's exactly how this business works.
Jason Berardi hey I get you, but on the record like that? And then release something in direct contradiction with this statement?
@@zfarahx companies have never said one thing and done something different? ;)
@@dietwedge No of course, they have. I guess you're right... just thought it would be slightly suicidal for a company like Panasonic, at a time when the market is so competitive, to issue statements that are so misleading that's all. Know what I mean? Just thought it was a thin line there that they couldn't cross (the manufacturers). But yeah, maybe that's naive on my behalf. I guess we'll see.
Still overpriced. After adding in the cost of a viewfinder, and media, you are looking at over $16,000+, for a 4 year old camera with a 6 year old sensor in it. And thats not even including a lens, handgrip, or the shoulder mount VCT plate.
You could get a Sony FX9 or Canon C300mkiii, (both of which at least come with an lcd viewfinder) ready to go out of the box WITH a lens for about $3000 less.
If they would price this VariCam at $10,000 or $11,000 WITH the accessories like viewfinder, handgrip, and VCT included, then it would be justly price. But now? Its still overpriced and I can't really see why anyone would choose this camera when they could get newer, more featured cameras like the FX9 or C300mkiii for less..
If he's calling sub 10k cameras "mole hills" than I'm shooting on a loose pile of dog shit.
This guy is really angry that they had to lower their prices lol
sony FX9 might make this lower even Not FF but records proress 444
Never heard so much BS double speak... For what ? .. The Shirley Maclaine of Camera's. ... Oh Warren !!
auto focus is never talked about but is Im sorry to say but the new indie norm
The focus assist on this camera is the best on the market. Hands down.
Or you could cut the BS and call it, honesty in pricing.
Over price.
So they had to adjust for the market. Should of done this from the beginning
Mavo LF any day of the week over this
LOL. From Communist China, home of tortured dogs and slaughtering of tigers, sharks, elephants and rhinos. I won't buy blood cameras.
Yeah and the laggi monitor imagen
God bless Panasonic but they dropped the ball big time with the new Varicam cameras. Waaaaaaaaaaaay too expensive and not in line with the camera price points when released. They do have a lovely colour science though but the media is too expensive by half. Lets hope Mr Gross listens to his own words and brings out a camera that doesn't need 'mounts and shoulder rigs'.............because that's exactly what the Panasonic EVA1 needed!!
Just realised that you only get the body...thats it.........what a bullshitter hahahaha.
@@reynoldsc Yeah. I don't mind the Panasonic products, but their marketing and sales team makes me want to choose other brands on principle.
Krunoslav Stifter which is a shame as they’ve knocked it out of the park with the LUMIX GH5 series and the new S1H sounds amazing. Maybe the LUMIX guys should design the bigger cameras too 🤷♂️
@@reynoldsc GH5 was a success no doubt, although pricey considering the sensor size, it had enough of other things going for it and affordable price point, but I'm not so sure about L-mount. Word on the street is that its not selling well at all. Even SH-1 announcement was lukewarm and people asking for all the specs, which seem to be missing. IBIS, crop in 4K 60p, AF performance, RAW recording etc.
No doubt they invested a lot in L-mount, maybe that is why we are seeing drastic price drop for Varicam. Maybe they need cash injection. With so much competition now and more on the way, I think Panasonic will have to offer either more value or lower prices on their cameras.
The thing that I always saw as problem for L-mount in particular is that there are four companies sharing profits, and that means it will always have to be on expensive side. Panasonic making the body and some of the lenses, Sigma making lenses, Leica offering basically their branding, and Sony making sensor and EVF. When you divide that pie and expect everyone to make a profit, you know the prices will not be friendly to users. Unless the alliance can offer some truly innovative new tech at affordable prices, I am skeptical how profitable that venture will be.
I expect the price drop just as we see here, sooner than new innovative tech that would make people pay for it. But I could be wrong. Lets see how it goes in the next six months. Sony is also expected to release new products by the end of the year and I know some people are holding on purchase to see what happens
ChrisCameraFilm after the did the price drop on the eva1 I close to 7500 then they drop the price... not happy with that .. I could imagine the ppl that bought the varicam at 17 grand 😶
This is why I'm not a fan of Panasonic. Its not the products , its their salesmen team. Always either patronizing choices of others or making their product seem like its made by the gods themselves.
Its a great camera, but why would you lover the price as much unless you were not selling it well? I hear that Panasonic is not selling their new L-mount camera and lenses that well either. Could that be the reason. There is more and more competition on the market affordable is not what I link to Panasonic. Even GH5 is pretty expensive for the sensor, but probably their best selling camera at the moment. And L-mount is definitely on the pricey point for what is offers. I think Panasonic better start delivering more value or reducing prices soon. Maybe this is just a tip of the ice berg. Lets see if other cameras go on sale as well.
Never met a salesman that wasn't patronizing Its the nature of the beast. (Not true, I met a car salesman once that didn't know any better...yet.).
@@krane15 Indeed. I understand its the way they are trained and its the culture of sales, but I personally value integrity not slick sales tactics. As someone remarked; thieves are salesmen without pretense.
GH5 is too expensive at $1475? LOL. Another Sony fanboy.
@@scottslotterbeck3796 Is that the best argument you have? Sony fanboy. That is the equivalent of me calling you hater because you don't agree with me. So are you a hater, or you got something valuable to say? Fanboy.
And for the record GH5 when it was released was over 2K if you include V-log. Low light performance was subpar and auto focus was not reliable. And while it was offering more pro video features against competition it was not offering advantages where competition was better and cheaper with larger senors. If you do only manual focus and you mainly work with it in controlled lighting situation than even at 2K for MFT sensor it was a good deal because other cameras with 4K60p 4:2:2 10bit etc were more expensive. But GH5 was not a camcorder it was a mirrorless MFT camera with advance video features. So it will be compared weather you like it or not with other cheaper and in some ways more capable mirrorless cameras.
And if it was and is amazing camera for everyone than why would it drop 25% in price from its original release. Release Price: $1,997.99 + V-log 100$ Price now: $1,497.99 Price drop: $500.00 (25%)
Much like EVA-1 and Vericam, Panasonic was forced to drop the price in order to keep people interested. Now it is a good deal if you need it for what it does well. if you need more its better deal than 2K but it still lacks low light performance and autofocus system you can rely on. For some this is important and for others it is not. So how do you calculate value, it depends on your needs. Not fanboy status. Hater.
Kruno: Can I call you Kruno? LOL.
Never heard of this camera, but that's probably because the cinema camera community is over saturated with ursa minis and reds. Super interesting though!
Man, the Varicam is spectacular. I'd definitely go check out some of the stuff shot with it on Vimeo. I've gotten to grade a bit of footage from it and it's my 2nd or 3rd favorite looking image of any camera I've graded from.
Errick Jackson 1st being Alexa?
@@inThis964 of course haha. The second is a toss between RED and Varicam, with RED Monstro being so versatile that it's hard to be definitive on my choice. The color and rolloff characteristics of the Varicam are Arri-esque, but Monstro can do so much.
@@inThis964 I have a feeling the Mavo LF will become a new favorite for me. I've yet to get footage from it, but what I've seen on the web looks damn good.
Much cheaper than a Red. Beautiful colors.
Ahh please shove that camera in the garbage look how blackmagic upgraded their ursa mini to the G2 and still half the cost of that and with the Zcam for $2,000 and then the 6k and 8k upgrade... I can keep going
I smell a black magic hater😠
Well soon 50 thousen-ishh also will be gone, stay tuned!!
SOMEDAY...Your camera will be obsolete!!!
So much BS.. the reality sucks and that is that Panasonic is irrelevant on this market segment and that positively no one buys these they are feature limited, IQ average and absurdly overpriced. They can go ahead and half the price, to 90% off or just give them away.. no one will want them anyway. The high-end goes to Arri and Red, everything else goes to Sony and Canon. And in between are Blackmagic and some others guys that really make no impact in the medium, along with some new Chinese newcomers with growingly better and better products that sooner or later will threaten the whole hierarchy, and either 1) push everyone's prices down across the board, or 2) eat-away some of the stablished names (Panasonic included that should give up already and concentrate on their consumer grade hybrid cameras that is what actually still makes them a buck)..
To their defense, its been proven many times that beautiful footage can be made with any camera. Yes, including that one in your pocket. I just wouldn't bet the reliability of a full- feature film with it.
Absolutely Panasonic VariCams produce lovely footage. No company these days makes professional imaging hardware that produces bad images. It's just a question what the markets pays, to whom and how much.
LOL. I detect Sony fanboy.
Really? I have no idea why everyone in the world suddenly seems to become an expert detective of just about any subject. Sorry to disappoint you.. but your "detection" is a total fail. I'm not a fanboy of anything or anyone. For photography I have Canon and Nikon gear.. used to have Some A-mount for a few years all of which I gave up some time ago since Sony basically abandoned the platform. And I do like Sony's mirrorless cameras line-up, simply not getting into it because I still believe that Canon and Nikon have better glass plus about 70 years+ of history behind them doing them. And as for Cinema Cameras, I've used Canons C700s and C300s and a few times the RED Raven (which I don't particularly like).. I don't own any of these cinema cameras myself. That's it Mr. Detective.
I'm not sure this camera is entirely irrelevant. They use this camera for a few shows like Ozark, 13 Reasons Why, and this the camera was used to film Crazy, Rich, Asians.