The "Quiet Luxury" Trend Will End--Classic Style Won't!
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- Опубликовано: 16 май 2024
- What "Quiet Luxury" is, and how it overlaps with Classic Style: gentl.mn/quiet-luxury-trend-w...
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→ Camera & Editing: Chris Dummer
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00:00 "Quiet Luxury" Introduction
Popular media like White Lotus, Succession, and Saltburn have got everyone talking about “Quiet Luxury”. These shows have the sartorial habits of actual billionaires and power brokers. At first glance, Classic Style and Quiet Luxury seem to have considerable overlap but here’s why we think they definitely aren’t the same thing.
00:48 Defining Quiet Luxury
As with most style phenomena, definitions can be subjective. In general, however, we would define Quiet Luxury in clothing as:
→ Reliance on items that feature simple, neutral, unassuming lines, colors, and details
→ Made from high-end materials with fine craftsmanship
→ That privilege of comfort
→ And understated opulence with a high price point
02:14 Hallmarks of Quiet Luxury: Luxurious Materials
03:03 Unassuming
05:36 Expensive
08:05 Exclusionary
10:55 Studied
12:28 Quiet Luxury vs Classic Style
Unlike Quiet Luxury, Classic Style is intended to be attainable for all. Classic Style also embraces a wider range of styles and formalities. The stripped-down styling of Quiet Luxury is meant to represent the essence of elegance.
We hope we illustrated that while there is some amount of overlap between quiet luxury and classic style, they can, in fact, vary greatly when it comes to aesthetic principles and assessment of value.
15:55 Outfit Rundown
#notsponsored #quietluxury #fashiontrends 
Хобби
Your subtle and occasionally not so subtle humor is appreciated. Thank you.
Classic never fails! And yes please, make a video on Old Money vs. Quiet Luxury, that would be great!
Really enjoyed this one!
In my view, quite luxury is fundamentally a social media trend and not a fashion trend. I say this because, to their credit, the brands most associated with it have used this simple aesthetic and luxurious fabrics in their garments for many more years than most of us have been aware of them. And also, for many more years than this, to me, mildly juvenile phrase was used to describe them. No one who dressed this way before social media would call this 'quiet luxury' in real life. They would call it 'normality'.
Probably the 'minimalism' trend that was most popular a few years ago stemmed from more accessible brands, like COS, bringing this aesthetic to the masses, thus bringing more attention to the more upmarket brands as well.
One more point I would address is that of exclusivity. Yes, quiet luxury is and aims to be exclusive, but I don't think that necessarily that means the appeal of these items is that no one else has them. I assure you, there are many rooms in the world where 50% of people are wearing Loro Piana loafers, and those that aren't just happened to choose something else on that particular day. So I would say the appeal is partly exclusivity, and partly inclusivity in a group to which people want to belong. The Loro Piana CEO described this very well.
Overall, quiet luxury is one of the recent trends I like the most, because it's the least visually obtrusive. However, it's hard to to look like a fashion victim in a cream turtleneck and *slightly* darker cream jacket and white trousers. I think classic style will always be more appealing, like you said, because it allows for more variety and more personal touches being put into an outfit.
Loro Piana has been around for a while, and I have old cashmere sweaters that I bought as I was told that they were the best cashmere for special occasions. No one has ever commented on them when I wear them so I don't think that wearing LP sweaters makes me part of any club.
Amazing analysis!
And, yes. I would love to see a comparison with "Old Money" Style.
Iam 63 yrs old and have experienced many fads come and go. You guys have it right, stick with the timeless classics. You guys have class and style in your recommendations and do a great service in encouraging society to come up in dress . You guys are the yard stick I use to measure all other podcasts.
Telling it like it is. I keep coming back to this video. i can not say enough good about it.
Thank you, thank you.
Looking good, Preston! But then again, you always do 😁
It's a typical case of fashion overcorrection. Some years ago, the "cool" was the hype beast culture and the whole Supreme/Balenciaga mode of fashion, while now people are going for the more subdued style of quiet luxury, but as in everything in life, if the motives behind your choice of clothing aren't a sincere representation of yourself, they will always strike people as the hollow decision that it was.
Honestly I have to say i don’t think you quite have it. Quiet luxury is not in vogue. Only billionaires and multimillionaires can afford it. The other designers you mentioned are literally designers that common folk people splurge on. Modern style in western society is not quiet luxury, it’s over the top. Baggy clothing, weird fits. The “quiet luxury” subdued style was in vogue with ordinary people about a decade ago. Gap, old navy, banana republic, American eagle, hollister, jcrew, all those places were selling clothes that basically look exactly like “quiet luxury” minus the high end materials. And this style is no longer sold. I know this for a fact because it’s the style I like and specifically tried to recently buy more of only to find all those stores sell COMPLETELY different styles of clothing now. And it’s odd because it was a very abrupt change.
Yup! The fact is that these kids on tiktok and Instagram who preach about quiet luxury all want to be loud. In fact, I saw a post a few days ago that said something along to lines of "loro pianas and porsches > air jordans and corvettes", all while the kid took off his loafer to show the camera that he was indeed wearing pianas haha
It seems they all fashion is some form of rebellion.
@@thecapone45 I dont remember which designer said this but it has been discussed extensively that trends arise from a perceived lack of something amongst a cohort. Trends are almost never truly original, but they explode when they can counter something perceived as over abundant.
@@lt3880 yeah I do agree that they’re not exactly original. There’s something to be said about how fashion IS different from fashion 300-400 years ago, that is new.
But I look at how Gen Z dresses now and how the girls have that same look of the light blue jeans with converse and it just gives me 80s vibes. So many trends I see with young people now remind me of the 90s and 80s. Lot of baggy clothing.
Preston is rocking that beard 🔥🔥
He looks so good with it
It really suits him!
Finally, someone who explains the difference between the two and has a really long-term vision about their future. Thank you!
This video is one of the best! I think you really found and made the point.
Thank you.
3 seconds in going "WOAH" on this new look for Preston
By the beard and all-dark outfit we can clearly surmise that this is Preston's evil twin
He even threw in a Dr. Evil video clip! LOL.
Sherlock Schlüter vs Preston Moriarty
Nrestop
😂😂 thats funny😂
Darth Preston
Thank You for the Video 😀
Love the beard Preston! Thank you for this well researched video
This haircut and facial hair suits you incredibly good
Excellent content as always. As a gentleman in my middle 30's I've been enjoying upgrading my wardrobe to more Business casual so I appreciate all the work you put into these videos. While a jacket isn't always needed out here I do still keep a few around for certain occasions or when it's chilly otherwise a collared shirt and chinos is normally my default. Lately I've also been enjoying Drawstring Linen/Cotton slacks for the hot weather. Anyway lots of respect to you all.
I totally agree.❤
Please keep drawing those lines. I have been looking at a selection of information this is the first that seemed to hit home.
Really great video! Much obliged! 🎩
Stopped watching the channel for some time. Great to see you still in the game! Keep up the good work!
amazing video as always, nice beard Preston!!! love your outfit as well. Greetings from Costa Rica!!!!
Trends always end by their very definition. Investing in quality, fit, comfort and discretion will never go out of style.
Quiet luxury sort of reminds me of the 1980s and 1990s look with Miami Vice, Magnum P.I., and Law & Order…I think that people should dress like James Bond when they go to something like a wedding or a funeral…just my opinion. Tom Ford once said that the only thing a man needs for formal situations is a white dress shirt and a black suit.
Ford also said: "You should dress for the job you want; not the job you have."
@@julesfalcone Great advice. He also said “You can’t have too many pairs of underwear.” He also believes in overspraying cologne, which I disagree with.
Well made video and a lot of good points.
I am a big embracer of quiet luxury and thought I would be well placed to offer some respectful disagreement.
Firstly, I would push back on the point that quiet luxury can’t be bought second hand or that it needs to be from a specific exclusionary brand. Personally, quality is all that matters, both in terms of the fabric and the construction. There are some brands such as Luca Faloni, N.Peal and Johnstons of Elgin who offer this at prices far less than the likes of Loro Piana without the significant brand name mark-up.
Secondly, I would point out that generally the higher the quality an item is the more expensive it will be. This is true for both quiet luxury and classic menswear. There are many who wear classic menswear who will pride themselves in the expensiveness and exclusivity of their fabrics, as is also true for those who wear quiet luxury.
Thirdly, I would push back on the point that quiet luxury is a trend. The fabrics used have been around for thousands of years, and the styles such as long sleeve polos or crew necks have been around since the 19th or early 20th centuries. Yes, classic menswear has a longer lineage, however outside formal settings it is adopted by very few people.
People will have their own style, there is no right or wrong in my opinion. Personally, I feel much more comfortable in a simple cashmere crew than in a two piece suit for my every day. The quietness means I can dress well without drawing attention.
Appreciate this is a classic menswear channel so there will be disagreement here! Once again, a well made video with a lot of good points.
Somthing not beeing a trend (General trend, accnowlaged trend by magazine and such) doesnt mean its not a thing. Dressing like mentioned has been a thing a long time but right now its "a trend" as in it is recognised. Also i would argument that the trend incororate that you only wear that gear. If you go to cannes Nice or some place like that you get what I mean. Its dressing for a lifestyle that doesnt involve hard work. Like the elite in the turn of the century wearing white. Its a statement that "i cant work in this, thats how rich i am."
I agree. GG calls everything that they deem expensive(almost everything) to be either a trend or not worth its cost.
They often confuse looking outdated with being classic.
Quiet Luxury is for casual look and clásico style for more formal events. In my point of view.
The Quality remains long after the price is forgotten .
Wow... Just wow... Impressive.
With my luck that hat would fly away in the wind in my first time wearing it 😂 it sure does look luxurious though
As always, a very thorough and detailed analysis. Thanks a lot! I really enjoyed watching it.
Preston's like a movie character of his own.
The beard looks good on you, Preston. Another Great video!
Luxury doesn’t mean spending tons of money classic is true luxury
I think it'll be interesting for you to compare old money aesthetic and quiet luxury, since they're often conflated.
I want to say quiet luxury, especially as described in this video, is the _new money_ aesthetic.
Up here in Vancouver, Canada, our country's most vibrant and luxurious city, Casual Luxury is the usual standard. I retired 7 years ago, and have over the ensuing time I have given away 20 suits and at least 40 shirts... as I will never again have need to wear them. Of course I kept 2 tuxedos, and a couple of dark suits for weddings, funerals (lots of those lately) and celebratory events. I only shave once or twice a week now, and seldom polish my shoes anymore. I love classic style and having worked for 40 years in suits, I am happy to slum around in jeans and a T-Shirt. However, getting ready for a special event now has a lot more meaning to me. I plan ahead on clothing, and hair and beard... then spend hours getting ready to go out. It gives the evening's enjoyments so much more meaning now that dressing up is a purposeful, enjoyable affair. Being less busy, and less committed to fashion, is a wonderful thing.
As a recently retired office worker (2 years now) I have had a very similar experience and have gained the same enjoyment of now dressing for an occasion
Excellent video!
I bought a private white Macintosh markdown to 300 from 700. The sticker shock of 700 would probably be more than I would want to pay but for 300 It is an absolute steal. Very good quality and you can tell it’s well constructed.
One thing I wish WOULD end is the urge to wear dress shoes sock-less.
Went to a wedding in Ireland a couple of years ago. Black tie. I wore my tux with some pretty interesting black mesh shoes and no show socks. It was in the 90s. Every other guy had found a dark suit in the back of their closet, clip-on tie and cap toes or wingtips. I don't think anyone cared about my ankles showing. One of ladies actually thought it was very attractive, if your know what I mean...
Good taste is timeless. Pearls do not go out of style, not for the Right People.
IMPH - favourite summer scent.
Preston, the beard is a great look for you! Gives your face a lot of extra definition and shape.
This was fantastic
Interesting video that touches on my own “style” towards the end. I enjoy both simple, quiet luxury items with some classic and just plain quality items. Think Sunspel, Austin Reed, Smitten, R M Williams and Hugo Boss. Okay, maybe not brand name “quietl, but in the same vein.
this is the most accurate definition of quiet luxury vs classic that I could agree with! the main point that I get from this video is quiet luxury is unattainable while classic is attainable 😮
Never even heard of this before. Thanks for keeping me current, on the classic men's style channel 😂
Always happy when it's a Preston one
The good thing about this trend is that getting rid of showy labels will be the new thing.
I don’t wear ‘quiet luxury’ as it’s not my price range, but I think there is a link to classic style and trying to buy better quality rather than a logo. Which can only be good against the fast fashion world we live in.
Great video, Preston looks great in this outfit
Glad to hear you enjoyed the video! A question to you as a James Bond fan (who is known for his enjoyment of luxury wardrobe pieces) - what would you consider Bond's most quintessential Quiet Luxury wardrobe item is? 🤔
@@gentlemansgazette that is a really good question.
However much I am really into the style, especially Daniel Craig, it is all influenced by product placement. But the sense of quiet luxury is in that even though he wears Tom Ford suits, to the untrained eye it is just a suit. My favourite recent suit is his grey Prince of Wales cheque from No Time To Die.
When it comes to luxury clothing I would go back to the Fleming novels, Bond was written as someone who enjoyed the finer things in life. This reflected Fleming himself when it comes to Saville Row suits and Sea Island Cotton in Jamaica. Literary Bond would make a good video when it comes to classic style.
Quiet luxury complements the "stealth wealth" lifestyle.
You are one of my favourite RUclips personalities, Preston. Always giving us informative contents, clear and fun narration, and impeccable classic looks. Quality stuff!
Thanks for another great video.
Still, we are much better off having most people pursuing this fashion rather than atleisure, techwear and such attrocities. I welcome it.
Why?
With a navy suit. What shirt color would you recommend? Light blue? White? Light pink(pastel with hue of pink). How about tie? Burgundy? Ill be wearing burgundy shoes.
This was a great explanation. Thanks again Preston.
Preston with beard must have been the biggest glow up that I never remotely saw comjng
You can look luxury in thrift clothing and classic clothing
In my opinion the biggest benefit to wearing "Quiet Luxury" is that the average thief isn't going to know that you are wearing expensive clothes. So you can wear expensive clothes made of nice materials, whilst not becoming an obvious target of petty theft. This can be important depending on the areas you frequent. You can be wearing cheap Classic Style garments from Vintage shops and will still be more of a target as the clothes send signals of being wealthier.
So my black mock turtle neck from Cabela's that's 14 yrs old, black leather belt, silver buckle, black cowboy boots, bought at a truck stop some time ago
Topped of with a grey houndstooth jacket and black scully style cap.
That's as dressed up as I get.
Collapsing sartorial normal, not exactly how he said it, however what a universe of meaning in a grain of sand. Yes, I watched the video yet again and found more in it.
Well done! Excellently explained. I’m going to have my 21-year-old son watch this with me again. Slick outfit you’re wearing today I like it. Classic style and gentlemen go together everything else is a trend.
00:00 🤵 Quiet luxury emphasizes dressing in high-quality, understated garments.
02:04 🏷 Quiet luxury prioritizes luxurious materials and craftsmanship over conspicuous branding.
04:20 💰 Quiet luxury items are often expensive due to high-quality materials and construction, as well as exclusivity.
06:36 🧢 Quiet luxury employs high prices to maintain exclusivity and prevent items from becoming commonplace.
09:18 🛍 Quiet luxury relies on a select group of brands known for their quality and craftsmanship.
11:34 🎨 Quiet luxury favors neutral colors and minimalist designs, standing out in a fashion world dominated by branding and maximalism.
13:54 🎩 Classic style offers more versatility in styles and formalities compared to quiet luxury.
15:24 🤝 Classic style allows for incorporating elements of quiet luxury into a broader wardrobe, offering more personalized options.
That beard looks spot on with your face shape. Keep it!
Hmm. I don’t agree with characterising Private White as a Quiet Luxury brand. I’ve bought quite a few items from Private White. They’re close to where I live and they have numerous items that fit in the classic style at an affordable price(not cheap but you get what you pay for, and they’re often on sale). I’d point you at their Overcoat, Harrington jackets, ventile raincoats, and fabulous cashmere jumpers. Incorporate these well made items (and ok wait for a sale) into your wider wardrobe to dress with classic style.
I think Private White are more heritage work wear brand, though probably at the higher end of that market.
hey there , preston...........lookin' mighty good😊😊😊 . love the mock under the blazer and the beard , is givin' me modified , updated , sabastion cabot................i tell ya , if i were 40 years younger and you were single.................. great share , as always thank you , for sharing🥰🥰🥰🥰🥰🥰🥰............
When you listed luxury brands I think you should have included Hermes. I realize they applies mostly to women but their ties and pocket squares definitely fall into the category of quite luxury.
You can find our thoughts on the Hermes tie, here: www.gentlemansgazette.com/is-it-worth-it-hermes/?
Hermes ties are not quiet. They're loud and colorful, a visual highlight, and very recognizable.
Classic arguably becomes so over a few generations as a marker of a zeitgeist prototype and so there predictably will be a period piece that represents quiet luxury of the current ultra high net worth minimalistic to price maximalism. This might be somewhat akin to a high brow monastic style as a mark of intellectual cloistered lifestyle. Quite correlates with finding the next knock down algorithm as new money and luxury as like a mathematical equation being tiny but powerful.
True, but there can be a considerable overlap between the two genres.
So many different brands I've never heard of.
Most my clothing is brooks bothers a j crew and more my shoes are penny loafers and wingstip loafers at what I wear out on town
There is just less formality in dress so there is less reason to wear suits or ties. I have to testify in court in a dark suit with black or cordovan shoes with a tie. But even going to dinner at a top restaurant in NYC or London does not require such attire. We will see whether more formal wear becomes necessary again. But quiet luxury is just part of the trend towards informality that has been going on for the past 100 years.
cillian murphey is a good example
Cool video
I like the beard my dude.
agree
Many of the downsides, the exclusivity, and flaunting of wealth, are inherent to the concept of luxury. But setting that aside I think one can get pull some good ideas from quiet luxury and use them to build stylish modern casual outfits. Maybe we could call it quiet style? For example, an athleisure ensemble, that is: properly fitted, made from moderately priced quality materials (cotton and/or merino wool), devoid of branding, and in subdued colours. It probably wouldn't match the tastes of most Gentelman's Gazette staff and viewers, but it would be more stylish and attractive than a baggy track suit that is obnoxiously emblazoned with brand logos.
I think the best is combination of both
This is one of your best videos. How you broke down the difference is next level :-)
4:35 After checking how much a square metre of vicuña wool costs at retail I was almost surprised that Loro Piana could afford to sell a whole vicuña tracksuit for just $9,400 US! But actually it seems that that price was just for the jacket. And of course LP isn't paying retail prices for its cloth. To say nothing of whether anyone should want a purre-vicuña-wool trackie in the first place, anyway ...
Would be happy to see a video about the fair isle jumper. I thinks it’s a really great staple piece and you haven’t got it covered yet.
I think you are confusing "quiet luxury", with American new money aesthetics. It falls very short of English/European old money quiet luxury where everything is full bespoke tailored. The well healed in Britannia wouldn't be seen dead in consumer mass market products regardless of their construction or fabric quality, or brands.
Yes, I would like to see a video comparing Classic Style with Quiet Luxury.
Another excellent Preston video. Although i missed having any puns, no puns are better than forced puns. Keep up the great work.
Чем длиннее борода Престона, тем меньше шуток😢
On seeing the thumbnail, I thought, "There's nothing quiet about a white suit." 😆
I would love to a series on fashions than never aged well such as the leisure suit. The concept sounds good, but the execution was extremely dissipointing.
Excellent
Perhaps the true old age gentleman for the new age.
*0:01** Let me deboonk you quickly.*
Until I can sit 95% of the places I have to sit, and not have my clothes damaged through stain or stitch, I'll wear jeans.
Thank you.
I think "quiet luxury" is kind of like fast fasion, just more elegant and sometimes a little bit arrogant. You buy to have a certain style, while the clothing brands sell new pieces every second day. To keep the elegant and modern look up to date you need to buy the new pieces, because you want to wear the trend.
Thank you for the video :D
Fast fashion implies low cost and low quality/limited wears per item before replacing. So that you can have a new wardrobe every year and "keep up" with visible trends.
It is almost the literal opposite of spending money on quality basics that last forever and most won't even be able to recognize. 😑
@@user-iu1ru1qz7u The problem with expensive items from luxury brands like Gucci or others is, that the quality often is not that good as the price implies. I do not mean the items companies sell to celebrities or the "true" rich people, the really rare and high quality items.
I mean the items nearly every luxury brand sells, those which are "cheap enough" so that most people can afford them in one or the other way. Those items might last a little bit longer than the "typical" fast fashion stuff, but still... People just buy it because it looks trendy. Without the trend they would not have been selled.
@jostv.2726 The video is about quiet luxury, which is not something Gucci aims to do.
Every Gucci piece I've come in contact with(granted, not many)has been of great quality.
What are you basing your claim on here? Have you owned a ton of Gucci items that turned out to be garbage?
Loro piana, cucinelli, Zegna. Anything I've ever used from them has been excellent. I see no reason to claim the quality wasn't there. You might consider them more expensive than you'd like, that doesn't equal their quality is lacking.
You can tell GG is listening to the comment because the drums in the background are quieter
tbh even "Classic" is also "look at me, I'm better than quiet luxury" attitude
Man, I want to live in that brutalist interior like nobody's business!
Huh never thought I'd see Dasha in a Gentleman's Gazette video.
I mean I’m not gonna lie, my favorite designer is Brunello cucinelli and even though I’m against spending tons of money on nonsense, and I know their stuff is overpriced, I’d still wear it. Probably exclusively if I was that wealthy. The only other designers that come close are Ralph Lauren purple label, kiton, zegna, and loro piana. Brioni and Isaia are almost there.
However I would absolutely NOT consider purple label quiet luxury. It is based on English classic tailoring with Italian inspired fits, inspired by American history and culture. Their suits are typically gorgeous tweed or highly textured fabrics, often times 3 piece. They use club collars, tie bars, collar pins, vintage styles ties, and all of their footwear and leatherwork is based on vintage classic menswear. Their socks are classic menswear. Ralph Lauren is classic menswear, but can be made from high end materials. That doesn’t make it quiet luxury. It’s a completely different style. Collegiate.
Preston: I'm digging the beard. It looks good on you.
I will never be able to afford "quiet luxury" as defined here, and I'm perfectly fine with that. I'll stick to the classic look. On the other hand, I do tend to look down upon those who sport large, obnoxious designer logos in some attempt to signal that they're more well-off than they are. You can spot a phony a mile away.
I eschew logos for the most part, but have a few polo shirts with logos. I also have several Brooks Brothers and Ralph Lauren button-down dress shirts, but with pockets instead of logos. Once one reaches a certain age, one must have a place to keep their reading glasses. 😆
10:05 Thom bowne and the row are both American brands.
Jack here - Being based in the UK, I can confirm both of those brands have a strong presence either in physical stores in London, or items regularly being worn. Thom Browne is often referenced in discussions about tailoring, and The Row is regularly mentioned whenever Mr. Porter is in sale. Eb, who wrote the piece, confirmed to me these brands are evocative of the London style too, in that interesting way that fashion and style are often cyclical.
the beard looks nice, maybe do an episode on bespoke eyeglass frames, london has a few good places
Which bespoke spectacles brands would you recommend?
Maison Bonnet is excellent
@@gentlemansgazette I designed my own at had them made at opera opera on tottenham court road, I think you do a great job for people who need help to look their best and the quiet luxury episode is spot on. I resorted to the bespoke frames when I learned the Italian 'hand made in Italy' brands were all owned by the same conglomerate and not really 'hand made'.
Nice look Preston. Been working out?
AKA, new RLPL vs old RLPL
You look cool Preston.
You are rocking the beard!
Take your hat off. They don't sell hotdogs here anymore. They took out the bleachers two years ago.
I’m 86 years old. It’s now time for me to switch from street style to classic
Just came back to GG after a while and noticed something immediately...Where's the famous background music gone? It doesn't feel the same somehow.
Our backing drum track is a little quieter following feedback from other viewers, and the theme is still in the video! You'll have to let us know when you've found it 😉