Hey all. Apologies if the video/music cuts out strangely at any point. HBO did a copyright strike on the video so they basically own it now and have messed it up!
Succession is one of the most interesting shows in terms of aesthetics, always clean to hide the interests of the characters, it is a lesson even down to the accessories
@@Samluckyman124 Yesss man, it's a vionentus vn100, the leather details make them look old money but modern, not to mention the airtag slot, it seems like a reference to succession
Somehow Succession has become today's poster child for "quiet luxury" and the "old money" aesthetic. But anyone who paid attention to the show would know that Logan Roy was born poor and built his empire from nothing. First generation wealth. That is the definition of "new money."
Unfortunately TikTok is ruining that too , I went to a authorized retailer of niche fragrances and saw a 12 year old asking his dad to get him a very popular niche fragrance cause he saw it on tik tok and also were other kids who looked like they were still in high school
@@Jaymoneybags718 the funny thing is that nieche perfumes arent even that expensive its prob the most affordable "be like the rich people" thing out there
Yea I think my most complimented fragrance of all time is Whiskey 1969 by Thin Wild Mercury. I use that and a couple other niche fragrances for my staples and then use some designer fragrances that I like like DG the One or Light Blue, YSL Y Parfum (got it as a gift with custom monogram on my bottle) or Cuir as my fillers in case I want to switch up the vibe a little bit.
Rappers are rich people. This entire video also only applies to wealthy Westerners. Rich Arabs, Russians, Chinese etc. LOVE flashy brands and clothes. Quiet luxury is only a thing in Western Europe and North America
@@FacitOmniaVoluntas.grown men don’t wear rapper costumes, not even rappers pretending they grew up in the hood. Pretending they were raised by single mothers who didn’t teach them anything, in section 8 housing
@@CaptainWillard830 Doesn’t change anything about what I said. Your perception of what constitutes a grown man doesn’t change the fact that the entire concept of “quiet luxury” only applies to wealthy westerners. Much of the world doesn’t abide by these principles.
Rich people with 'old money' don't tend to be flashy because they have no insecurity about wealth and nothing to prove. I've known very wealthy who think nothing of wearing shooting suits with holes in them.
The shooting suit was the flex to begin with. Poor people do not historically own shooting suits. Its like saying "damn he is so down to earth he lets the nanny ride the family jet when they go on vacation"
@@rustknuckleirongut8107 truth I have seen a few, then tend to be gamekeepers on top shoots, or the sort of fella who shoots two or three times a week during season. That's a proper suit. The Schoffel technical tweed suits are popular at pricy shoots, but where I tend to be we are in shirt and tie, but moleskin breeches, middle/working classes pretty much all wear that, but because they aren't snobby and don't expect everyone to be rich, nobody will give you are hard time wearing almost anything but jeans/camou/bright clothing.
It's worth nothing Jantelagen is not a popular ideal--it was, after all, originally satire--stating that someone can never be better, smarter, more skilled, etc., than how they were born, and is frequently criticized. You see a similar mindset in some poor communities in the American south ("geting above your raising") which leads to certain groups ostracizing successful individuals and discouraging any kind of hard work or social mobility. This is the complete opposite of, say, many Asian immigrant communities, where it's encouraged for children to become more educated and wealthier than their parents.
@@Tarooo89 That’s really interesting. I had assumed it was a natural outgrowth of certain religious attitudes, for example the austere community in BABETTE’S FEAST - a continued preference for modesty in clothing and behaviour.
NBA stars are a marvelous contrast to the understated elegance of old money. This is an aspect of EARNED vs inherited wealth. A man who grew up using an outhouse wants you to see his brand new Rolex and will show it to you. It's not vanity: it's amazement.
Good to distinguish between old money and stealth wealth because Roy family was not old money. The man himself was new rich and the kids just the second generation.
It’s not just about the generational aspect. You are overlooking the fact that these aren’t some run of the mill nouveau-rich types, they are one of the wealthiest and most powerful families in the world (in the show they are based on the Murdoch family.) Because they are so well known and in the public eye, it would be considered gauche and quite absurd to appear ostentatiously dressed, as it would imply a serious lack of concern regarding upholding the family’s image of status and professionalism.
You're right about the Scandinavian outfits not being too expensive... but they do carry legacy through brands. The Sweds are pretty proud of what they create and it shows
Design, not create. All the shown “Swedish” brands are made in China and sold at inflated prices due to the story they tell. It’s almost the opposite of quiet luxury when you think about it.
That much money for just a baseball cap is insanity. Sure it can be an indicator of stealth wealth, but more than anything I can’t help but see it as a frivolous use of money. But when you’re a billionaire, that amount is basically chump change
@@FahimAhmed-xj9lq you buy the brand’s baseball cap because you like what else the brand has to offer. familiarity and guarantee of quality are two powerful motivators that will drive someone’s purchasing choices. and when you have a high income, then exactly, that 700 dollars on a baseball cap doesn’t mean much, you’re just happy you can get one from a brand you trust
Insane how much the clothes reflect each person’s personality, status, and motives. Such attention to detail really sets this show apart, along with its great plot, dialogue, and spectacular acting, it really does it all
It is true that films and TV shows will use clothing as a “language” to get across a certain feeling/vibe about a character. They have been doing this for a long time. A good costume designer will do this. Why he/she will need to know the scene. Is it a scene with tension? Comedy? Sadness? Violence? Etc. Also the color of that clothing plays a big part. Huge part. To help with the mood of that scene. Character.
I bought a Fleurette overcoat at Nordstrom. On the inside there’s a large embroidered signature patch that says made from 100% Loro Piana Italian wool. I paid $700 an actual Loro Piano coat cost over $3,000 on their website.
There are many brands that use fabric from Loro Piana. But that's not the same thing as having a piece from them. Loro Piana has nothing to do with the design or manufacture of the other items.
The funny thing is that the “Enfants Riches Déprimés” perfectly describes Kendall who is wearing the said t-shirt. It is quite remarkable he was chosen to wear that given the character.
This video was so intriguing. I find it fascinating how the writers of this show used clothing to communicate the personalities of the characters. I will definitely be checking out the show very soon. Great work!
Rich people wear cheap stuff. That’s what I truly see. They just don’t care. Quiet luxury is just the new monogram for the masses. Rich people dont care about their look. They care about their words.
Very true. Very rich intelligent, self made business people tend not to value status symbols. They know the value of each dollar. A good example illustrating this is when Tom gifts Logan an expensive watch and Logan is unimpressed. Logan also lectures Roman about how he should know how much a gallon of milk costs.
I wouldn't say "cheap" more like "reasonable price". You can get genuine leather bags, belts, and shoes custom made for you cheaper and with better quality than what they offered in High End Store such as Gucci, Louis Vuitton, Dior etc.
Not really cheap, do you call a £625 cap cheap? Definitely not for the ordinary folks. People always thought that the rich or old money people wear cheap clothing, they just wear plain expensive clothes.
I have various pieces from Loro Piana, while they might look like something from Zara the quality is very different. Plus when you get to cashmere, virgin wool or vicuña the feel of them is just on another level. That’s what you are paying for.
Great video. You've clearly conveyed the message of timeless, yet casual elegance is only visible to a discerning eye. This classic design is far underrated in today's myriad of labels.
correct me if i'm wrong,, but the burberry bag was mocked because its a day bag/ tote worn on the intimate celebration / soiree. when women normally wear small bags and clutches. not once was it insulted for branding but rather how big it was. iirc
I was obsessed with Logan’s cardigans. They were just beautiful. And there was a very particular deep, but bright blue that made appearances on the men in the last season that just sent me.
I challenge the assertion that "You need a lot of money to dress in the quiet luxury style" Actually you do not-you need to know how to identify luxury fabrics and quality construction along with the basic styles (such as blazer, pants, skirt, shirt, etc) to make up your wardrobe. Then I go to resale, thrift or charity stores and buy -for instance-cashmere sweaters for pennies on the dollar. I recently bought a stunning quality cashmere sweater set for *gasp* $25 (and benefitted the charity shop too). Take your finds to a tailor if needed and have them fitted if that's needed. Less expensive and way more green than poor quality clothes made in China, and you'll look like you came from generational wealth.
What I love is lots of my wardrobe is from zegna, purple label. Never worn brunello, loro piana, tom ford. Can honestly say it took me 3 years to build but I look at it an genuinely feel happy to wear them.
Great spotting! Although I disagree with what the 'old money' aesthetic stands for. I don't think it's about choosing what's the most expensive, but about willing to pay a lot for high-quality garments, cause that's the former definition of luxury garments. Succession's costume design is interesting tho.
I also just finished the show and you're right the costume design is fantastic imo shiv was one of my favourites everything she wore was very pleasing to the eye but never too flashy
Truly wealthy people don’t even wear these “quiet luxury” brands as Succession suggests. There is no “formula” or “rule” and rich people don’t buy things always because they are expensive. They buy it because they like it or need it. Truly rich people also buy "normal" brands like Lacoste, Levi's, Rayban, Pantagonia, Ralph Lauren, etc etc... and they also buy very well-known luxury brands like Louis Vuitton, Prada, Gucci etc etc... This is all marketing and people still believe it that truly rich people will spend $600 for a cap... If the truly rich need a cap, they buy a good cap from any common sports brand! Truly rich people are not stupid! And even though there are some very rich people buying $600 caps, they are not the majority. As I said, there is no rule or uniform that all rich people use to be understood as rich. People spend their money in different ways and it’s not always on fashion. Truly rich people actually go bespoke or to a tailor when they need more formal clothes and they dress casual with all type of brands with all types of prices (high and low). They don´t think this way like the "quiet luxury" trend wants us to believe!
It's all relative. $3k for billionaires whose worth keeps growing billions a year is nothing. They are not the usual rich who we call rich. They are the rich people for the popular rich people we constantly see in the media. Imagine having a whole media empire where Lebron is just an employee and an asset of one of your divisions. They're off the scale😂imagine you want to buy some clothes for what it is to you paying 0.000000075% of your net worth (3,000 divided by 40 billion). Would you choose a certain shop or a brand just for the sake of getting into an empty place where you feel comfortable and have a more pleasant buying experience and get a high quality item? I would. Why any hassle for buying anything (queues and masses surrounding coming at you -they're famous-) when I can just get something really good and a good time for what it is nearly nothing to me?
It's all relative. Imagine buying a sweater for $30. Sounds reasonable? But there countries, where people earn $3 a day. to them $30 is half of their monthly wages.
@jamesleung you should mention the where Ralph Lauren and Loro Piana draw their inspiration. The truly old school brands like New & Lingwood or Anderson & Sheppard
the burberry bit in successions is not just about Burberry prints, but the size of it - the people in the show don't wear bags and accessories of this size in these settings. This point always gets neglected
True. What do you need to bring so badly? If you have anything important to keep near you, you could have a servant keep it safe in another room or something.
Actually, if you look closely, it's a Burberry knock-off! It's missing the side straps from the authentic bag. (No, I don't actually know this. I researched it.) I suspect the wardrobe people have a sense of humor and wanted an inside joke.
I think that high quality, well thought out and well fitting clothing is usually worth the money. No doubt about it. But at what point does a material turn from cotton to gold? lol
I prefer it to the maximalist “creative types” or nepotism babies. While I might also argue that the Roy’s aren’t truly old money in the truest Old Money sense
You could perceive the quality of the attire in almost every scene. The baseball cap thing is a bit weird, tho. Sadly they did not care much about the pens and stationery.
Became a fan of JMM frames many years ago (Jeff Goldblum's iconic frames). Seeing them on Jeremy Strong's character, Kendall Roy, further validates the timeless style. Spendy but worth it.
There's Quiet Luxury and there is obvious luxury. In some professions you have to look rich. Impressing people is part of the job. This is where MAD MEN beats SUCCESSION
This is probably a dumb question, but is more expensive cashmere less itchy? I purchased a $120 cashmere sweater from Everlane in 2019 and I could barely stand to wear it. I even attempted wearing another blouse underneath it but my skin said "nope!" whenever the cashmere touched me, haha. I've had my eye on a couple Ralph Lauren cashmere pieces but am worried that I'll have the same reaction!
In my experience, higher price doesn’t necessarily mean less itchy. I’ve had cheaper pieces that are soft and expensive pieces that itch like mad. I think it’s how they’re processed when they’re being made!
I've not seen Succession, but I found the analysis linking elements of some of the characters' personal/professional life to the way they dressed particularly interesting. I have on the odd occasion found myself feeling intrigued by others' piece selections, wondering if there's a facet of their personality or backstory that's on show at that given time.
Glad you enjoyed it, I was worried it might be a bit too niche of a topic. You should definitely give it a watch, it’s one of the best series I’ve personally seen!
I believe that more than about owning a certain brand it is about the design or craft, the exclusivity, the purity or authenticity, the design of the item that an old money notices. It doesn't have to be expensive always to appear rich or classy.
The characters in Succession basically wear exactly the same kind of boring mainstream clothes that old people who shop at Marks & Spencer wear except they cost £££.
The Roys are definitely new money as their wealth isn’t multi-generational, you can see the distinct differences between them and the Pierce family who are actual old money. One of the subplots is how Logan has been rejected by the old money establishment regardless of his wealth, them wearing quiet luxury is intentional and a way to try an “fit in”, Lucas is the opposite of that somewhat embracing his new money status even though he too is trying to to craft an image
7:03 I can assure you most of this brands are similar in quality to H&M and Zara. Nowadays if you want quality items you have to go to tailors or good boutiques. Most rich people buy the more expensive item of clothing is because they have the money and don't mind spending it.
Showing no logos is the best thing. It’s opposite what the Chinese want. They are always wanting to show the logos so they can show off to their friends and family that they have some money. I lived in Asia and saw this constantly. I even saw one guy still wearing a stitched on temp logo of a suit on the outside of his jacket sleeve. I told him that it should be cut off he immediately said “NO”. That he wanted his friends and relatives to see that. To give everyone the impression that he had some money. Even though it looked odd to leave it on the jacket sleeve. That’s why I think most people buy these expensive pieces so they can then show off that designer label. It’s ALL about the label. The name. Crazy.
would love to see a video where you show budget alternatives of these / give ideas about how to do quiet luxury without denting the bank account so much!
James… if may say… it’s clear to me 99.99% of people have never had their own tailor.. or a family tailor.. and to me this is the origin of the rules and style you theorized .. agonizing boring days of childhood.. and it’s good quality
New viewer here 👋 Great video! You mentioned that you’re Swedish. Our Legacy is my favorite brand right now. Are you a fan of theirs or own any pieces?
I love this style. And I love sucession. I've subscribed in the hope you for whatever reason do a follow up on this/similar topics! Adrien Brody's characters outfit is my favourite tbh
Good vid, each of the characters (talking about Logan Roy's adult children) added something different, Shiv and Roman seemed to be impeccably dressed all the time, while Kendall, certainly let his love for HipHop determine the way he dressed.
The way I see it, money cannot buy class. You either have it or you dont. Doesnt even matter if youre new money or old. Ive seen plenty for multi generational wealth being spent on the cheapest tackiest stuff
The caps where why I landed in this video, when i watched the show was the first thing I noticed about their fashion that fascinated me, all my caps look like crap compared to theirs, Yeah, it's a lot of money, but if I ever "have fuck it" money I would totally rock a $300 perfectly crafted piece of clothing
Old money people take care of their clothes, and keep wearing them throughout their lives. They choose classic styles because then their clothes never look dated, and some pieces can be handed down and worn by younger generations. They also wear cheaper stuff when convenient, such as during general public/press/charity appearances, when they need to look approachable. Invitations to red carpet events, give them all the opportunities they could ever want or need to dress fancily.
This is exactly my style. 😉👍 Although I'm (almost) always buying them when seriously discounted. 🙃 My current girlfriend turned out to be from an old money noble family and her parents regularly complimenting me for my 'good taste and style'. 🤓
Hey all. Apologies if the video/music cuts out strangely at any point. HBO did a copyright strike on the video so they basically own it now and have messed it up!
Ik how it feels blud
Succession is one of the most interesting shows in terms of aesthetics, always clean to hide the interests of the characters, it is a lesson even down to the accessories
If even the way they express themselves about material things is striking, I recently got a wallet that reminded me a lot of Loga's style hahahah
@@AndresC55 Logan's style was always the most minimalist, I imagine that that piece you got is the same but without ceasing to be elegant
@@Samluckyman124 Yesss man, it's a vionentus vn100, the leather details make them look old money but modern, not to mention the airtag slot, it seems like a reference to succession
@@AndresC55 I think that since I saw the series everything is a reference to succession! hahahha
@@Samluckyman124 yesss man, maybe for me, it's one of the best series I've ever seen
Somehow Succession has become today's poster child for "quiet luxury" and the "old money" aesthetic. But anyone who paid attention to the show would know that Logan Roy was born poor and built his empire from nothing. First generation wealth. That is the definition of "new money."
Actually the irony of the show is the Logan Roy sons trying to be "old money" and trashing on new money when they are actually new money too lmao
I've said we are living in a "new" guilded age.
@@esser976when do they trash on new money?
@@negnatrepsej2903 Yes, i don't remember the episode but they laugh when someone was with logos on their purse and with a big purse
@@esser976 First episode of season 4
I think that niche fragrances are an even quieter form of quiet luxury, you don't even see it, you SMELL it
Unfortunately TikTok is ruining that too , I went to a authorized retailer of niche fragrances and saw a 12 year old asking his dad to get him a very popular niche fragrance cause he saw it on tik tok and also were other kids who looked like they were still in high school
@@Jaymoneybags718 the funny thing is that nieche perfumes arent even that expensive its prob the most affordable "be like the rich people" thing out there
@@Jaymoneybags718how is it spoiled? Because it's popular?
Examples being ?
Yea I think my most complimented fragrance of all time is Whiskey 1969 by Thin Wild Mercury. I use that and a couple other niche fragrances for my staples and then use some designer fragrances that I like like DG the One or Light Blue, YSL Y Parfum (got it as a gift with custom monogram on my bottle) or Cuir as my fillers in case I want to switch up the vibe a little bit.
I prefer quiet poverty, buying boring cheap clothes that hides my poverty
I will join this movement
Lol
Was it this movement without even knowing
😂😂😂
Was in this movement since birth
Poor people are just now finding out that rich people don’t dress like rappers
Rappers are rich people. This entire video also only applies to wealthy Westerners. Rich Arabs, Russians, Chinese etc. LOVE flashy brands and clothes. Quiet luxury is only a thing in Western Europe and North America
You say that like you’re not closer to being poor than you are to reaching wealth. Bootlicker.
@@FacitOmniaVoluntas.grown men don’t wear rapper costumes, not even rappers pretending they grew up in the hood. Pretending they were raised by single mothers who didn’t teach them anything, in section 8 housing
@@CaptainWillard830 Doesn’t change anything about what I said. Your perception of what constitutes a grown man doesn’t change the fact that the entire concept of “quiet luxury” only applies to wealthy westerners. Much of the world doesn’t abide by these principles.
@@FacitOmniaVoluntas.I think by rich people he’s referring to wealthy people with inherited money.
i’m so mad this video only mentions twice or three times shiv’s outfits cause girl had THE style
YESSS I need a whole video just talking about her style
she has a great ass too
sorry but god damn
Adrien Brody's fit in succession is actually insane. It's so well put together.
Yeah agreed, and it’s one of the cheapest as well!
he is wearing clothes...
Would like a full video just focusing on Sam (Adrien Brody) !
Rich people with 'old money' don't tend to be flashy because they have no insecurity about wealth and nothing to prove. I've known very wealthy who think nothing of wearing shooting suits with holes in them.
Yeah but you're broke.
And my flashy wealth might be new, but I still like proving to you that I am better than you.
But the Roy’s don’t have old money literally-the father was born poor.
The shooting suit was the flex to begin with. Poor people do not historically own shooting suits. Its like saying "damn he is so down to earth he lets the nanny ride the family jet when they go on vacation"
@@rustknuckleirongut8107 truth
I have seen a few, then tend to be gamekeepers on top shoots, or the sort of fella who shoots two or three times a week during season. That's a proper suit.
The Schoffel technical tweed suits are popular at pricy shoots, but where I tend to be we are in shirt and tie, but moleskin breeches, middle/working classes pretty much all wear that, but because they aren't snobby and don't expect everyone to be rich, nobody will give you are hard time wearing almost anything but jeans/camou/bright clothing.
what about a nice gold chain
Lucas is mostly not flashy because he reflects the Swedish principle of “jantelagen”, a deeply rooted distaste for showing off success or wealth.
Very interesting, wasn’t aware of that!
Scandinavian, not just Swedish , Janteloven in Danmark-Norway
Tycker bara att det är onödigt och en aning löjligt när det går över styr, helt ärligt...
It's worth nothing Jantelagen is not a popular ideal--it was, after all, originally satire--stating that someone can never be better, smarter, more skilled, etc., than how they were born, and is frequently criticized. You see a similar mindset in some poor communities in the American south ("geting above your raising") which leads to certain groups ostracizing successful individuals and discouraging any kind of hard work or social mobility. This is the complete opposite of, say, many Asian immigrant communities, where it's encouraged for children to become more educated and wealthier than their parents.
@@Tarooo89 That’s really interesting. I had assumed it was a natural outgrowth of certain religious attitudes, for example the austere community in BABETTE’S FEAST - a continued preference for modesty in clothing and behaviour.
This is the clothing that stock image models wear
Haha I see what you mean!
NBA stars are a marvelous contrast to the understated elegance of old money. This is an aspect of EARNED vs inherited wealth. A man who grew up using an outhouse wants you to see his brand new Rolex and will show it to you. It's not vanity: it's amazement.
Good to distinguish between old money and stealth wealth because Roy family was not old money. The man himself was new rich and the kids just the second generation.
It’s not just about the generational aspect. You are overlooking the fact that these aren’t some run of the mill nouveau-rich types, they are one of the wealthiest and most powerful families in the world (in the show they are based on the Murdoch family.)
Because they are so well known and in the public eye, it would be considered gauche and quite absurd to appear ostentatiously dressed, as it would imply a serious lack of concern regarding upholding the family’s image of status and professionalism.
so would they only be considered old money if say, the children had their own children? because then Logan’s grandchildren would be born into wealth.
You're right about the Scandinavian outfits not being too expensive... but they do carry legacy through brands. The Sweds are pretty proud of what they create and it shows
Yep definitely agree! And I bet the quality is very high, even though they are more affordable.
Examples of those brands
@@akllls617as a swede i would really recommend Tiger of Sweden, acne studios and our legacy!! But there are so many more!!
Design, not create. All the shown “Swedish” brands are made in China and sold at inflated prices due to the story they tell. It’s almost the opposite of quiet luxury when you think about it.
@@fridrekr7510 Designing is Creating...
A 700 dollar baseball cap is just...sending me.
I don't know where it's sending me, but good lord it isn't good.
Haha I know what you mean 🤣
what's the big deal?
That much money for just a baseball cap is insanity. Sure it can be an indicator of stealth wealth, but more than anything I can’t help but see it as a frivolous use of money. But when you’re a billionaire, that amount is basically chump change
@@FahimAhmed-xj9lq you buy the brand’s baseball cap because you like what else the brand has to offer. familiarity and guarantee of quality are two powerful motivators that will drive someone’s purchasing choices. and when you have a high income, then exactly, that 700 dollars on a baseball cap doesn’t mean much, you’re just happy you can get one from a brand you trust
Insane how much the clothes reflect each person’s personality, status, and motives. Such attention to detail really sets this show apart, along with its great plot, dialogue, and spectacular acting, it really does it all
Do, what does the expensive baseball caps mean?
It is true that films and TV shows will use clothing as a “language” to get across a certain feeling/vibe about a character. They have been doing this for a long time. A good costume designer will do this. Why he/she will need to know the scene. Is it a scene with tension? Comedy? Sadness? Violence? Etc.
Also the color of that clothing plays a big part. Huge part. To help with the mood of that scene. Character.
that was so impressively efficient. many many other youtubers would've wrung an hour out of this but you were so refreshingly concise and on-topic.
Thank you! 🙏
sad kendal wearing a t shirt from a brand that literally translates to depressed rich children is *chefs kiss
I love merchandise without logos but I want the type of clothing that emanates utmost quality by looks and feels of the outfit.
I bought a Fleurette overcoat at Nordstrom. On the inside there’s a large embroidered signature patch that says made from 100% Loro Piana Italian wool. I paid $700 an actual Loro Piano coat cost over $3,000 on their website.
There are many brands that use fabric from Loro Piana. But that's not the same thing as having a piece from them. Loro Piana has nothing to do with the design or manufacture of the other items.
The funny thing is that the “Enfants Riches Déprimés” perfectly describes Kendall who is wearing the said t-shirt. It is quite remarkable he was chosen to wear that given the character.
This video was so intriguing. I find it fascinating how the writers of this show used clothing to communicate the personalities of the characters. I will definitely be checking out the show very soon. Great work!
Thanks for watching! I found it fascinating as well, it’s a superb show!
Rich people wear cheap stuff. That’s what I truly see. They just don’t care. Quiet luxury is just the new monogram for the masses. Rich people dont care about their look. They care about their words.
It looks plain enough but usually the quality of the cut and materials is still insane
Very true. Very rich intelligent, self made business people tend not to value status symbols. They know the value of each dollar. A good example illustrating this is when Tom gifts Logan an expensive watch and Logan is unimpressed. Logan also lectures Roman about how he should know how much a gallon of milk costs.
I wouldn't say "cheap" more like "reasonable price". You can get genuine leather bags, belts, and shoes custom made for you cheaper and with better quality than what they offered in High End Store such as Gucci, Louis Vuitton, Dior etc.
Not really cheap, do you call a £625 cap cheap? Definitely not for the ordinary folks. People always thought that the rich or old money people wear cheap clothing, they just wear plain expensive clothes.
Noooo you completely missed the eyewear! It was such a big element in the show. No matter where they were the always had beautiful eyewear
Roman’s sunglass game was always on point
I have various pieces from Loro Piana, while they might look like something from Zara the quality is very different. Plus when you get to cashmere, virgin wool or vicuña the feel of them is just on another level. That’s what you are paying for.
Thanks for the links! I ordered one of each. 😆
Hahaha. I got 2 just in case one of them got dirty 🤣
Great video. You've clearly conveyed the message of timeless, yet casual elegance is only visible to a discerning eye. This classic design is far underrated in today's myriad of labels.
Thanks so much!
correct me if i'm wrong,, but the burberry bag was mocked because its a day bag/ tote worn on the intimate celebration / soiree. when women normally wear small bags and clutches. not once was it insulted for branding but rather how big it was. iirc
Everything about it is so “loud”
And it was big. Those people don't need to carry things anyway. They have someone doing that for them. So a big bag just screams middle class to them
I don’t think he meant it about the branding necessarily. Moreso that Burberry is known for their loud print
I’m into silent luxury - Uniqlo. No one knows that I’m not rich.
Haha same
I was obsessed with Logan’s cardigans. They were just beautiful. And there was a very particular deep, but bright blue that made appearances on the men in the last season that just sent me.
I challenge the assertion that "You need a lot of money to dress in the quiet luxury style" Actually you do not-you need to know how to identify luxury fabrics and quality construction along with the basic styles (such as blazer, pants, skirt, shirt, etc) to make up your wardrobe. Then I go to resale, thrift or charity stores and buy -for instance-cashmere sweaters for pennies on the dollar. I recently bought a stunning quality cashmere sweater set for *gasp* $25 (and benefitted the charity shop too). Take your finds to a tailor if needed and have them fitted if that's needed. Less expensive and way more green than poor quality clothes made in China, and you'll look like you came from generational wealth.
What I love is lots of my wardrobe is from zegna, purple label. Never worn brunello, loro piana, tom ford. Can honestly say it took me 3 years to build but I look at it an genuinely feel happy to wear them.
Great spotting! Although I disagree with what the 'old money' aesthetic stands for. I don't think it's about choosing what's the most expensive, but about willing to pay a lot for high-quality garments, cause that's the former definition of luxury garments. Succession's costume design is interesting tho.
Thanks for your input, I agree!
I find it adorable that they had Roman wear a kids shirt when he ran home to his mom. What an incredible detail.
I also just finished the show and you're right the costume design is fantastic imo shiv was one of my favourites everything she wore was very pleasing to the eye but never too flashy
Yes Shiv looked amazing! I should have included more of her outfits in this video
Truly wealthy people don’t even wear these “quiet luxury” brands as Succession suggests. There is no “formula” or “rule” and rich people don’t buy things always because they are expensive. They buy it because they like it or need it. Truly rich people also buy "normal" brands like Lacoste, Levi's, Rayban, Pantagonia, Ralph Lauren, etc etc... and they also buy very well-known luxury brands like Louis Vuitton, Prada, Gucci etc etc... This is all marketing and people still believe it that truly rich people will spend $600 for a cap... If the truly rich need a cap, they buy a good cap from any common sports brand! Truly rich people are not stupid! And even though there are some very rich people buying $600 caps, they are not the majority. As I said, there is no rule or uniform that all rich people use to be understood as rich. People spend their money in different ways and it’s not always on fashion. Truly rich people actually go bespoke or to a tailor when they need more formal clothes and they dress casual with all type of brands with all types of prices (high and low). They don´t think this way like the "quiet luxury" trend wants us to believe!
All old money is quiet luxury but not all quiet luxury is old money
I still can’t comprehend wearing a $3000 sweater 😭
Crazy isn’t it!!
It's all relative. $3k for billionaires whose worth keeps growing billions a year is nothing. They are not the usual rich who we call rich. They are the rich people for the popular rich people we constantly see in the media. Imagine having a whole media empire where Lebron is just an employee and an asset of one of your divisions. They're off the scale😂imagine you want to buy some clothes for what it is to you paying 0.000000075% of your net worth (3,000 divided by 40 billion). Would you choose a certain shop or a brand just for the sake of getting into an empty place where you feel comfortable and have a more pleasant buying experience and get a high quality item? I would. Why any hassle for buying anything (queues and masses surrounding coming at you -they're famous-) when I can just get something really good and a good time for what it is nearly nothing to me?
When you’re worth tens if not hundreds of millions the price tag doesn’t seem so large
It's all relative. Imagine buying a sweater for $30. Sounds reasonable?
But there countries, where people earn $3 a day. to them $30 is half of their monthly wages.
Its like 3 cents for them. Would you care?
I love these video essays I didn't know I needed... 😅😅 Awesome video!
Stumbled upon this and a very good analogy of the succession characters and their clothing choices. You are what you wear for sure.
Thank you so much 🙏
omg such great video James!! I just started watching Succession and loved their costume. How were you able to identify each exact piece?
Thank you! There’s an Instagram page called succession fashion and they did all the hard work finding the pieces!
@jamesleung you should mention the where Ralph Lauren and Loro Piana draw their inspiration. The truly old school brands like New & Lingwood or Anderson & Sheppard
the burberry bit in successions is not just about Burberry prints, but the size of it - the people in the show don't wear bags and accessories of this size in these settings. This point always gets neglected
Very good point!
True. What do you need to bring so badly? If you have anything important to keep near you, you could have a servant keep it safe in another room or something.
Actually, if you look closely, it's a Burberry knock-off! It's missing the side straps from the authentic bag. (No, I don't actually know this. I researched it.) I suspect the wardrobe people have a sense of humor and wanted an inside joke.
I think that high quality, well thought out and well fitting clothing is usually worth the money. No doubt about it. But at what point does a material turn from cotton to gold? lol
6:57 Attitude of old money 😂, that sounds like sum crazy rich people use to justify their crazy expensive purchases.
That royal connection makes all the sense in the world.
I prefer it to the maximalist “creative types” or nepotism babies. While I might also argue that the Roy’s aren’t truly old money in the truest Old Money sense
That’s $625 dollar cap you can get at GoodWill for $1.27 hahahahaha
You could perceive the quality of the attire in almost every scene. The baseball cap thing is a bit weird, tho. Sadly they did not care much about the pens and stationery.
Became a fan of JMM frames many years ago (Jeff Goldblum's iconic frames). Seeing them on Jeremy Strong's character, Kendall Roy, further validates the timeless style. Spendy but worth it.
There's Quiet Luxury and there is obvious luxury.
In some professions you have to look rich. Impressing people is part of the job. This is where MAD MEN beats SUCCESSION
fascinating! i could watch HOURS of content on this topic alone
Thank you!
This is probably a dumb question, but is more expensive cashmere less itchy? I purchased a $120 cashmere sweater from Everlane in 2019 and I could barely stand to wear it. I even attempted wearing another blouse underneath it but my skin said "nope!" whenever the cashmere touched me, haha. I've had my eye on a couple Ralph Lauren cashmere pieces but am worried that I'll have the same reaction!
In my experience, higher price doesn’t necessarily mean less itchy. I’ve had cheaper pieces that are soft and expensive pieces that itch like mad. I think it’s how they’re processed when they’re being made!
@@JamesLeung Thank you! :)
I've not seen Succession, but I found the analysis linking elements of some of the characters' personal/professional life to the way they dressed particularly interesting. I have on the odd occasion found myself feeling intrigued by others' piece selections, wondering if there's a facet of their personality or backstory that's on show at that given time.
Glad you enjoyed it, I was worried it might be a bit too niche of a topic. You should definitely give it a watch, it’s one of the best series I’ve personally seen!
Excellent character study and eye for the brands. Your content is top notch ❤. You just earned a sub.
Thanks so much, glad you enjoyed it!
it must be a really hard work to find these clothes and do this video ! thanks for your work
The Instagram account did all the hard work! Thanks for watching
Hi James! Was just wondering if you will ever get around to doing a summer styling video?
Absolutely will do! Probably around May. It's still Winter in the UK haha
I believe that more than about owning a certain brand it is about the design or craft, the exclusivity, the purity or authenticity, the design of the item that an old money notices. It doesn't have to be expensive always to appear rich or classy.
This perfectly defines the term ‘fashion victim’.
The algorithm is feeding me fashion now ... time to spend some money
11:32 he spitting facts
The characters in Succession basically wear exactly the same kind of boring mainstream clothes that old people who shop at Marks & Spencer wear except they cost £££.
All this insane clothing and the piece I'm most interested in is your sweater. Where did you get it?
The Roys are definitely new money as their wealth isn’t multi-generational, you can see the distinct differences between them and the Pierce family who are actual old money.
One of the subplots is how Logan has been rejected by the old money establishment regardless of his wealth, them wearing quiet luxury is intentional and a way to try an “fit in”, Lucas is the opposite of that somewhat embracing his new money status even though he too is trying to to craft an image
Currently getting a vicuna suit done and its cool seeing loro piana get such attention in this show.
That’s amazing to hear! Have had any vicuña before?
@@JamesLeung Yes! I got a shirt as a Christmas gift from a work friend and the hype is not exaggerated.
Pay the Peruvians who made your suit.
the funny thing about kendall (jeremy strong) is that he doesn't have a nice bod, so even loro piana clothes look meh on him.
See, he doesn't need that. He is phisically fit, just not muscled. He is going to be in the spotlight regardless
Love your videos! Keep up the good work! You've got fans in Texas! :)
Quiet fashion and 'old money' don't need external validation.
7:03 I can assure you most of this brands are similar in quality to H&M and Zara. Nowadays if you want quality items you have to go to tailors or good boutiques. Most rich people buy the more expensive item of clothing is because they have the money and don't mind spending it.
4:19: my ears started bleeding
I’m more interested in your sweater than what they are wearing on the show. Where is it from?
It’s from Solace Theory 👍
Thank goodness for this video! My 2024 collection can now be complete!
Hahaha 🤣
stealth wealth
Showing no logos is the best thing. It’s opposite what the Chinese want. They are always wanting to show the logos so they can show off to their friends and family that they have some money. I lived in Asia and saw this constantly. I even saw one guy still wearing a stitched on temp logo of a suit on the outside of his jacket sleeve. I told him that it should be cut off he immediately said “NO”. That he wanted his friends and relatives to see that. To give everyone the impression that he had some money. Even though it looked odd to leave it on the jacket sleeve. That’s why I think most people buy these expensive pieces so they can then show off that designer label. It’s ALL about the label. The name. Crazy.
pathological mind set of some chinese
They are just NPCs.
at this point they could easily just go full bespoke, guess that would miss the point though
"all these prices have changed"
As if we could afford any of the prices anyways😅
Haha true 🤣
would love to see a video where you show budget alternatives of these / give ideas about how to do quiet luxury without denting the bank account so much!
Very good idea!
bro… just thrift
The LP Cap is a Rolex cap. I don't know how they got one without the logo tho.
James… if may say… it’s clear to me 99.99% of people have never had their own tailor.. or a family tailor.. and to me this is the origin of the rules and style you theorized .. agonizing boring days of childhood.. and it’s good quality
Succession is a great show. Best TV show last year hands down.
Totally agree! Might be one of my favourites of all time!
My own personal style has really evolved into the classic, yet rugged aesthetic when before it was a mess of streetwear and left of center elements
Yes same here!
Now streetwear do be hittin though
New viewer here 👋 Great video! You mentioned that you’re Swedish. Our Legacy is my favorite brand right now. Are you a fan of theirs or own any pieces?
Welcome! Oh I’m not Swedish, I meant one of the characters is Swedish haha. Yes I love Our Legacy - I have their Camion Boots. I wish I had more!
Such good show. Think I’m gonna watch it again lol
Haha me too!
I love this style. And I love sucession. I've subscribed in the hope you for whatever reason do a follow up on this/similar topics! Adrien Brody's characters outfit is my favourite tbh
I’d love to do more! Unfortunately HBO copyright striked this video and took all my montesation which doesn’t encourage me much! 😭
@@JamesLeung damn, that's a shame 🫠
Good vid, each of the characters (talking about Logan Roy's adult children) added something different, Shiv and Roman seemed to be impeccably dressed all the time, while Kendall, certainly let his love for HipHop determine the way he dressed.
Thank you! When I started watching it I had no idea how much I’d be interested in their fashion choices. It’s fascinating!
The Gucci always coincides with the breakdown(s)! Great vid
Thank you!
The way I see it, money cannot buy class. You either have it or you dont. Doesnt even matter if youre new money or old. Ive seen plenty for multi generational wealth being spent on the cheapest tackiest stuff
Wealthy people wear luxury brands in they stock portfolio.
*Costume Design and Wardrobe Selection are not the same thing.
I want to avoid buying from LVMH - can you make a vid about side stepping LVMH ?
ok but where did you get the lovely sweater YOU are wearing?
It’s from wings of liberty 👍
7:49 "Enfants Riches Déprimés" is French for "Depressed Rich Kids". Beautifully _fitting_ for that arc
Hey James. Do you have a link for the sweater you’re wearing? Thanks
It’s from wings of liberty, called the veneto knit 👍
You're such a nice guy, James.
Haha thank you very much!
would have been better if you had included the watches they wear
Sorry, but £300 for a cotton cap is just as stupid as £2000 for a "loud" burberry handbag. Maybe even more stupid…
I agree!
The caps where why I landed in this video, when i watched the show was the first thing I noticed about their fashion that fascinated me, all my caps look like crap compared to theirs, Yeah, it's a lot of money, but if I ever "have fuck it" money I would totally rock a $300 perfectly crafted piece of clothing
Old money people take care of their clothes, and keep wearing them throughout their lives. They choose classic styles because then their clothes never look dated, and some pieces can be handed down and worn by younger generations. They also wear cheaper stuff when convenient, such as during general public/press/charity appearances, when they need to look approachable. Invitations to red carpet events, give them all the opportunities they could ever want or need to dress fancily.
This is exactly my style. 😉👍
Although I'm (almost) always buying them when seriously discounted. 🙃
My current girlfriend turned out to be from an old money noble family and her parents regularly complimenting me for my 'good taste and style'. 🤓
That’s the way to go!
Your gf is from an old noble family? Let me guess, she's broke
I love the pink flower lamp on the background, is it the kind that lights up when you touch it?
It has a pull string to turn it on, and you can light up the flowers in different combinations!