Ethical Diamond Business STUNS the Dragons 😱💍💎 | Dragons' Den - BBC
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- Опубликовано: 24 янв 2024
- Diamonds are a Dragon's best friend 💎🤩 #DragonsDen #iPlayer
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Aspiring entrepreneurs have one chance to make their dreams come true when they pitch their business idea to five multimillionaire investors. It's make or break time.
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Sara was magnanimous in defeat. Top class.
She was, but you could see how tough it was for her.
She always is!
I was flabbergasted made pikachu face for 10 minutes
Feel sorry for Sara she gave them what they asked for and they gave her the middle finger in return
Sara has her speciality area and she made it clear that this wasn't it. It's fair enough.
Sara is top notch. SHE is the diamond!
Fully agreed.
@@blairseo1Same. Totally.
Peter : " You just invested in a diamond business that isn't a diamond " 😂😂😂
The funniest part is that it is a diamond.
Did he say the founders are real diamond, that's why invested. What about customers😅
cubic zirconia
Absolutely not cubic zirconia. Completely different properties. EXACTLY the same as mined diamonds❤❤@@andycole007
I feel so bad for Sara :( She’s one of my favourites but no one seems to respect her and the fortunes she made for herself. Will also add - I LOVE Steven, but it doesn’t stop me feeling sad at how many times I see Sara rejected or entrepreneurs will take a less ‘valuable’ offer.
People do respect Sara but you may not be aware that Sara's own business interests since covid have been going through some turbulent times and I wouldn't be surprised if she quits the show to focus on them.
@@amuthanshan ah that’s interesting to know, thanks
Its just a TV show, some of it predicated, some of it random. I wouldnt get too upset
@@amuthanshan please back this up with any relevant links or searches please
@@thedappercook search sara davies 1 million in the red
In every other pitch ever, a valuation like that would be shred to bits.....
couple of freemasons i think.
Can dragons go to the wall?
Should never have agreed to 3% terrible deal
At least for the first time. It is obvious that Steven is the most loved dragon. Well done @steven
Steven should of stuck with 5% not 3%
I think there was an episode with Duncan where he did just that. Can't remember who the other dragon was... maybe that Pakistani guy
@@stealthattack2209 James Khan
Is it just me or does it feel like ever since Steven became a dragon, he’s been the most wanted dragon on average, even more so than Peter?
He isn't greedy like Peter is
@@edward9643 I think that Peter is the number one preferred dragon most of the time.
He also seems to get the most screen time too. Touka's been relegated to 'OK. I'll tell you where I'm at..'
@@MLife1972 Touka makes me laugh when he says that wouldn't get out of bed for 1%.
He has the youth market because of his you tube channel… young people look up to him as a role model… and he is a good role model on the surface but I personally do not agree with his ethics
Sara should be called
Lady Sara
Like the late lady Di..
She just a queen.
Inside and out ❤
Seems they are only there for publicity
*they’re
They are. Well spotted Sir.@@VictorVonDoom.
like most of the pitches then lol.....
Yeah that’s the whole point isn’t it?
@@VictorVonDoom. you got no life
This is highest dragons den offer since Theo offered 250k for zapper in 2012, so 12 years ago!
Stone cold, kind of heartless but amazing negotiation. Just a hard no and a carrot for Steven's ego. I love it.
Steven look into my eyes? Unreal 😅😅😅
250k for 3% WHAT?!?! noooooo
no profit for 5 years next year 500k profit😂😂
I’ve been following Kimai since last year and absolutely love their jewellery. As a young African woman, I am completely disillusioned with the traditional diamond industry so finding out that brands like Kimai exist with lab grown diamonds was very exciting
They talk Sustainblity but they don’t follow it.
They use Chinese made HPHT stones which are produced with electricity produced from coal, and those stones are then polished in some sweat shops in India.
It’s just a marketing gimmick Sustainblity
cubic zirconia
We didn't know where the diamonds came from so we decided to make our own fakes 😂😂
Not fake though.
No, not cubic zirconia.
cubic zirconia
They are not fake diamonds. They use technology to produce the same stone. Just without slave labour or raping the earth. Pretty ingenious really. Progressive. We aren’t apes dancing around shiny stones anymore. We understand much more about the planet and our own limited capacity. Genius
I have my doubts about Steven's common sense here! The business will need to make $7,000,000 million in profit for Steven to just get his money back. They expect, and this isn't written in stone, to make a profit of $500,000 the current year? Of which Steven will get just $15,000! This is not a great, or even good investment. I think he let his guard down here, and eventually won't go through with the deal once he has time to think, and reconsider! 👍😎✌🗽
You are right there tom I think he just can’t help his pants and not with his head
losses for the last 5 years then all of a sudden 500k profit next year 😂
ever heard of the freemasons? these girls look like the craft is pulling them up.
I don't understand- the business has haemorrhaged mega bucks and after years of losses they finally turned a profit - how can they value the business at 6 plus million?
I don't get why people would want to pay thousands of dollars for a diamond... There are so many different gemstones out there that are much more interesting and much more affordable! Tbh though, I don't think I've encountered someone from the younger generation who would want an expensive ring at all. I certainly wouldn't.
@thedairyofaceo , Steven’s face when peters said he knows Cartier hahaha. Steven you crack me uppp.
Steven wouldn’t have invested if they didn’t massage his ego by saying they came for him
These ladies didn't come to olay. I admire them. I feel bad for Sarah, though
Fair play to them. They’ve got some minerals
Diamond s are forever
This was a weird one! Maybe it was in the edit. Hopefully next videos will get back on track.
This is becoming popular the diamond is exactly the same as real
He just can’t think his head he had to think with his pants
ABSOLUTELY BRILLIANT
The value of diamonds and gold is driven by scarcity. As soon as scarcity is removed, particularly with manufacturing, you actually de-value the very thing you've sought to make money from. Lab produced diamond will eventually destroy the diamond market,; unless ironically a monopoly of sorts is permitted which will over charge for the product - and then your back to an ethical problem.
Wow!
Ethics aside, They aren't identical, otherwise jewelers wouldn't be able to tell them apart from natural diamonds.. which they can. The slight flaws are what make real diamonds distinguishable.. these fake ones are without natural flaws. "Natural Diamonds have tiny amounts of nitrogen, while Lab Grown Diamonds have no nitrogen." They can change the dictionary definition of a diamond, however in my opinion, only a naturally formed diamond (in its amazing set of circumstances, made over millenia) holds the value..
What value? I mean of course they have value but why should they? They are just shiny rocks. Kind of so is gold. Platinum at least has uses in chemical reactions.
@@RAXHITENDERclearly you are right and the entire financial market which sees gold as one of the safest investments for centuries is wrong hmm?
@@RAXHITENDER there is a finite amount of both diamonds and gold, they are hidden, deep within the earth and have taken thousands of years to form… they take an incredible amount of finding and work to retrieve.. that is a few reasons why they are more valuable than something that can be repeatedly made in a lab to spec….
I agree that something more rare should be more valuable-- but at what cost? I think the horrible human cost behind mining diamonds makes them worth less than humanely grown ones. Diamonds are overhyped anyways though lol
@@indigoxalis I agree with the ethical side of your point
they were asked what the difference is between lab diamonds and mined and they amswered they are identical......no difference. Lab diamonds are just cheaper. So how is anyone supposed to know if they're being pitched lab diamonds at Mined diamond price?
Doesn't really make sense why anyone would even buy mined diamonds at this point too, hope that whole industry gets shut down.
Wow these ladies will go very far in the Jewellery industry and I pray they don’t make enemies on the way but they will be great
WHY on earth don't ALL jewelry companies use LAB diamonds if there is NO difference ?
They give no certificates of provenance in anycase but sell for twice the price.
IS this who these lasses have been selling their LAB diamonds to up until now ? LOL.
They don’t use lab diamonds because blood diamonds are cheaper, as is the massive stockpile of unsold blood diamonds.
@@B.D.F. They are saying exactly the contrary. Lab diamonds are 50% cheaper.
Diamonds have value due to scarcity. Lab means no longer scarce… so surely its shooting yourself in the foot?
@@nisnga147To make a lab grown diamond you have to basically recreate the conditions in which diamonds are formed i.e. extreme high pressure etc. It will never be a cheap or easy process so there will still be scarcity. The difference is that there is no mining etc required so no miners, mining equipment, logistics, shady deals etc
Smart move. They’ll be fine.
And they said that this girl does not have power and influence
On average, producing one polished carat of lab-grown diamond releases 511 kg of greenhouse gases, more than three times that of one polished carat of mined diamond.
There are enough natural diamonds in Africas diamond mines for every US citizen to have a cup full each. Diamonds are naturally almost worthless.
But the mines and supply are controlled by DeBeers, which is under international sanction for being a completely unethical entity.
Lab grown diamonds are real diamonds. They actually have less imperfections. Some people just prefer the old fashioned way of a diamond. Lab grown diamonds are absolutely stunning and so much cheaper. This is why more and more ppl opt for them now.
cubic zirconia
No they are not, there are ways to diffrentiate between them, so they are not the same obviously... Way lower price as well, for a reason
I’m from Antwerp 😃 never know of them
I thought they were very rude and disrespectful to Sara.
yes
Business is business. They weren’t there to make friends. Did feel bad for Sara though.
@@hamza361 They were there for business, true, but politeness costs nothing, and you often see people's true nature in the way they treat people who can't further their interests.
It cold be down to editing and bits not shown on-screen, but they seemed unnecessarily rude.
In business, having poor people skills is not usually an asset.
Steven may find himself treated the same if the deal goes through.
@@kenjiwa5895Please Sara will cry in her Rolls Royce 💀
@@Idkchangethislater It's not a question of crying nor is it about Sara. It's about character. Theirs is ill-mannered and entitled.
From experience, I'd never do business with someone like that.
I bet that doesn't go through just like many others of Steven's investments.
Did they said cold emails? I did not understand the word and what they ment.
It’s like cold calling. Sending mass emails to people in the business and hoping a few respond.
@@iamsofaking6728 Exactly, it's another term for unsolicited emails.
They spammed her arse until she gave in
Meagan Markle----What UK company would want to have anything to do with that women?
Huge props to them
2:40 How?
Steven was mugged off
I don't agree, these women know what they are doing. Steven will simply get his team to do some marketing for the company and he will make money for doing nothing. He will make a lot more that leaving the 250k sat in a bank account.
@@wildnfree101 making losses for the last 5 years they said 500k profit the next year 😂 valued it at 6 million steven should of stuck with his original offer 3% its too low i agree with peter and tucka on this
@@ravd8082 Not only that but Steven should not have bowed under pressure after the disrespect they showed. However Steven is definitely intelligent and probably will make it work if the deal goes through.
lab-grown diamonds are worth a fraction of the what they were bought for as times goes on they are not a good investment
cubic zirconia
It’s kind of like champagne and sparkling wine. Essentially the same but without the kudos.
U mean the blood loss and slavery bit..
We recently bought 800kg of barbecue charcoal, a vice and a bunzen burner and we're here pitching for £500 000 for a 1% share in our ethical diamond business 🙄.
Truly the worst edited dragons den clip so far.
Watched this last night with husband and both of us were shocked at the lack of relevant questions, something very fishy, from now on we won’t take the Dragons seriously.
1-The rings they handed out were £16,000 and others around £6000, but no questions as to how they put this value on them.
2-No questions about how long to produce them and the process and quantity they produce with time scale
3- no questions about how jewellers are valuing them in comparison to mined diamonds, and whether they will be selling them alongside mined diamonds and crucially, will they be honest about them being manufactured and not mined
4- no questions as to whether these would devalue mined diamonds if the manufactured ones flood the market, and in turn theirs would be devalued
5- using Meghan Markle as an example of someone wearing them is ridiculous as she will take anything offered, notice they didn’t say she bought or paid full price, and on a personal level, anything with her name attached is a turn off for me, I will not buy anything that she endorses or wears
6- sounds a bit like the way pearls are sold, am I right in thinking that jewellery must say if they are fresh water or cultured pearls, so I would expect to be told if these are manufactured, and I would expect there to be a big price difference, meaning that I would expect these to be far cheaper
7- something didn’t add up to us, when they were only with give 3% of the business for £250000, and Steven agreed that
No longer trust this programme, won’t bother watching anymore, their credibility is shot down
This has been explained many times. The interactions between the "dragons" and the entrepreneurs take 2-3 hours. The 10 mins you see on the show is only an extract.
@@netcalis I can't say for sure but there's no way the dragons have 2-3 hours with each entrepreneur. They'd only get through 3 per session
Vast quantities of money at stake here
each entrepreneur will definitely be filmed and questioned for much more than 10 minutes
I just can't get past the idea of 'artificial' or 'faux' diamonds. They aren't naturally made and, IMHO, definitely are inferior. I never would buy or wear them. HOWEVER, I do hope that companies like this force miners and others to tread much more responsibly and carefully on and in the earth.
Wow how rude were they to Sara. She offered them exactly what they were asking for yet they were like screw u & only focused on Stephen
The world of business is cut throat.
Why is that rude?? They know where their weaknesses are, and who would best assist them to alleviate those deficiencies. Sara said herself that she is entering an area she knows nothing about, so what use is she?!
This has the potential to be a billion pound business... They need the right people and did exactly the right thing sticking to their guns. Good luck to them!
Sara didn't really make a compelling argument for what she could add to the business. Also, I have a feeling these entrepreneurs don't exactly want to be on a Home Shopping show.
That's such a joke over 2% they never wanted the investment
Maybe Steven did the canny thing, but I can't help thinking he will regret investing in such incredibly greedy women. They rejected Sara's offer, which was exactly what they came in asking for. I hope that their greed will come back to bite them.
Steven needed a moment with the wall it seems so.
He's spineless.
3% is too little tucka and Peter are right, steven should of stuck with his original offer
Wow that was kinda ruthless
Unless they're offering him protection, this deal will probably not happen if he's buying in at 250k for 3% the next round of funding will dilute him down to nothing.
I feel bad for Sara 😢
The only difference between a lab grown diamond and a real diamond is mohs scale of lab grown is 9.5 and a real one has hardness of 10.0
It’s was very weird…
The weed is trippin me out this a.m. 😮🎉
I'm not a fan of their vibe at all.
So they want to make lab grown non-authentic diamonds but makes sense tho they got a D List celeb and wanna be princess perfect match
💀 How she a wannabe if she married the prince???
Sara is just incredible, but obviously with Steven it is understandable the offer he gave they TOOK!! Well done ladies & good luck for the future, you deserve it!!
trust me i got the exact lab diamond from them n from.china n its the same with 70 percent less price. so F them lol for being rude
Are they actually real diamonds? I thought diamonds are made at super high pressures and heat over millions of years. How can you crate that in a lab. I have seen videos of people compressing carbon like coal and it looks like a diamond but they said it wasn't. Correct me if I'm wrong
You're wrong... try wikipedia...
Which makes diamonds the greatest scam ever invented. Worse than bit coin.
They are identical, real, and are indistinguishable from the natural diamond to the naked eye. However there are some differences, like the natural diamond has tiny amounts of nitrogen, and tiny particulates that found their way into the diamond. These are the main ways a gemologist can tell a natural diamond from a lab grown, among others. The lab grown is perfect in other words where the natural diamond is not! I'm no expert, just curious, did a little research, and I'm certain there may be other differences, but the lab grown diamond is every bit a real diamond, it just didn't take millions of years to develop.
Vile
Buying a fake diamond feels the same as buying a good replica rolex 😂
cubic zirconia
Branding fake diamonds, not a bad idea. Take something that is mundane and common, amplify the quality a notch and brand it. Lemons and lemonaid.
Great news on Peter
Not understanding
But the woman new
He like a child not understanding.
Well 1st time he understands
How cats are put among the pigeons.
Great the way the woman
Has to educate him for free
Lucky him
After all he charged everyone
Through out his life 😅
Lab diamond has zero resale value as tech improvements happen prices drop in lab diamond so resale is zero
This is copy of 💎 so this is very difficult to say that this is working on future 😢😅
Help me understand ... is this just the way business works, or did they actually behave badly?
That a what I was thinking. They really screwed poor Sara
Left me with a sour taste in my mouth .
Lawd above! Hope these two ladies realise how important it is to get a well known person/celebrity that is not despised by the public.... People have refused to purchase products worn by that (!) one mentioned (M....)
exactly why you should stop buying diamonds...
Why the music. Annoying.
Meagan Markle---for once, Jenny would have a good reason to be Out.
Is it only me or did anyone else find them rude? They came in for publicity only and I bet you the deal did not come through.
If Meghan Markle wears it, unfortunately I won't
Is the issue that, just like with currency compared to cryptocurrency, if toubcan juat keep making pretend diamonds, their value decreases?
love meghan and eveything she wears so automatically love this brand ❤
Guyz! Does Sara deserve this? What the hell are you doing...
Good for them great idea, but its still very expensive costume jewellry at the end of the day. Dont think it will really catch on if someone wants to spend that amount of money its an investment. I wonder what the resale value of these diamonds would be😢
Diamonds are such a sham to begin with, A false value created by marketing alone.
They pulled the wool over the Dragon's eyes. They got the marketing by this being on tv. They dont need the money and just screwed thr dragons by behaving like silly greedy teenages. Dragons are stuck in the 90s. 3%...They must be mocking him.
i mean i have 1 important question: if its so ethical , cheaper and exactly the same quality etc..... why doesn't everyone start up a diamond making business rather than mining it.
The diamonds are identical; but the mined ones are natural (real diamonds), while the other ones are artificially made. You can copy a Picasso; it will still not be a Picasso.
@@netcalis right but if they are identical and I put to you these 2 diamonds and didn’t mention it , you put them under a scope etc and you cannot see a difference…. A copy of a Picasso will never be identical firstly because Picasso isn’t alive anymore , secondly it could never be put under a microscope and be truely identical
@@webapple1because they aren't naturally occurring. So what if Picasso isn't alive? Your argument is that if it's indistinguishable from the original, people should accept it.
That's not how people think. Even if it's identical, it wasn't painted by the man himself. Even if they're identical, one diamond wasn't formed over time in the earth.
@@jonathanarocho893 somehow I don’t think people are buying a Picasso picture because it looks good , its because it’s good and it’s done by Picasso , if you’re saying people would care because it was created by earth … like I guess but at the same time a diamond is a diamond (paintings cannot be an equivalent argument )
@@webapple1 exclusivity is why people buy Picasso's. That's exactly why people buy precious metals or stones: because, like a picasso, they are finite in their availability. They take millennia to form and tremendous effort to excavate. If Picasso was amazing but painting 1000 paintings a day, his paintings would be seriously decreased in value. Equally, if the quality was identical but mass produced, they would lose value.
If their acquisition is no longer rivalrous or exclusive, they lose their value. These aren't principles exclusive to diamonds or paintings. They apply to the value of almost any private good. Any rivoulrous and exclusive commodity could be used as an example.
As far as the argument for ethics is concerned, a RUclips comment section isn't where you'll find your answer. The reality is ethics is an extremely subjective field but most would disagree with your assessment of the creation of new industry as unethical based on the phasing out of older industry.
But the point and appeal of a diamond is that they ARE mined, they're hard to locate and mine lol, that's what makes them expensive and unique, billions of years to form under the earths crust. There's absolutely nothing magical or special about a lab made one lol.
@pjdexter168 - research ‘blood diamonds’ and see if you think differently afterwards.
@@streetsbrook I've seen the movie, I'll take real over fake any day
Natural diamonds aren’t particularly rare, lots of other gemstones are far rarer, only a fool would prize natural diamonds over lab grown or other gems. Diamonds are common but overpriced.
@@skratakh you obviously don’t know much about diamonds.
@@pjdexter168 Actually skratakh is right, it is true, 80% of the mined diamonds are locked away by the big diamond companies to artificially keep the price high.
No one wants fake diamonds anymore. Some places give them away free when you make a purchase.
Maybe for you but as long as it sparkles like a diamond i’m happy,
Rejected the offer they came in for, it's clear they only came for the exposure. I hope they fail.
what was the point🤔 they got offers from people who actually believe in their business the two women and want to give them ALL that they want😑to turn it down🙄
They are not from Antwerp!
They talk French so thats not possible!
The Meghan Markle effect, well done ladies and Steven
I just don't trust this show anymore after the MS "cure" was featured
Infinitley sustainable, cheaper than mined diamond AND ethical. Steven made the right choice. I didn't like the cheap shot he got from Peter at the end. Clearly not got a pulse on what's important to younger generations.
These two were so rude to Sara, absolutely disgraceful.
Its called business mate, nothing personal. Not sure if you’ve ever seen dragons den, the dragons have done 100x worse.
The world of business is cut throat, it's nothing personal against Sara.
Seems like you're a people pleaser to think they were rude to Sara this is about business and they chose the dragon who they believe can best assist them to achieve their goals.
@@rohailiqbal8605 yes I’ve seen it before and never seen anyone quite this rude.
@@wildnfree101 she offers them exactly what they want and basically the way they just shut her down. They could have been politer.
Publicity 😡
It's not 3% vs 5% (or the valuation) that's the problem. It's Meghan Markle. That would have been me out right there. 🤮
I think they got a perfect match. Fake diamonds from a fake person
They continue to make huge loses. I think they will bankrupt soon. The cut is also terrible. You should only buy a diamond with Excellent or Ideal cut, These lab grown start from Very Good. Very Good is pretty bad in the lab grown diamond industry. Their diamonds are also double the price vs some competitors that have a better cut, with same colour VS+
man I really dont like the way they film these new episodes. I dont like the new over saturated color scheme and I dont like that they only use camera angles from the front. It feels more generic now....
I bet NUTmeg didn't pay for anything.. She is not one i would want my business to be associated with.