OTTX Skipped Theatrical and impact of PVOD

The pandemic and the resulting lockdowns have changed the world as we knew it, including the movie distribution world. In this session, Bitmax executives, including CRO Jim Riley explore the increasing trend for movie producers to optimize digital avenues to reach audiences, by premiering their films via premium video on demand (PVOD), skipping theatrical debuts altogether. Listen to Jim and a panel of producers and industry experts as they discuss this trend and the implications on the movie distribution industry.