Important SaaS Success Metrics (MRR/ARR/CAC/ARPU/CLV/etc.) - Hamid Shojaee - PHX Startup Week

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Hamid Shojaee, founder & CEO of Pure Chat (and formerly of Axosoft), gave a talk at Phoenix Startup Week about key metrics that SaaS companies need to track to make better decisions.
He covers how to calculate key metrics including Monthly Recurring Revenue (MRR), Customer Lifetime Value (CLV), Average Revenue Per Customer (ARPC or APRU or ARPA), Attrition, Churn, Customer Acquisition Costs (CAC) and more.

[@abdulazizsal2944]

Excellent explanation, simple, direct to the point..
No music, no too much talking and wasting time with that bla bla bla we see all over RUclips.. thank you

[@irinac5070]

very organised and easy to follow content. thanks!

[@jeepld]

Very good presentation Hamid 👏
We would have loved to see the full version. The second part with your real dashboard would have been very helpful ! Nonetheless, thank you 🙏🏼

[@malikrumi1206]

Why did it stop so abruptly and without the rest of the talk?!

[@Kpo0104]

what a pity!

[@stefanoruns]

Excellent video, simple, essential and clear

[@RealKungFu]

Great Info Hamid! Excellent Breakdown! :)
-Jake

[@eduuuuuuu]

Super clear and simple. 🙌

[@GaelGendre]

Quality content right there! Thanks

[@yahavlevy]

Simply Brilliant. Thanks Hamid

[@sonokomonard1264]

Thanks for the clear explanation!

[@TheMuha1995]

Is there a full talk available somewhere?

[@randomness2622]

Clear and simple.. Thank you!

[@djaadiabdellah9081]

Great video, thanks.
regarding the clv, in case we have the churn rate is 0% how can we calculate the lifetime span please?

[@angelmaravilla4708]

Great info!!! Just one doubt, hope you can help me:
Considering the example of an “IT Consulting company”; how do you include in the MRR metric the earnings of “it projects” (software and applications developments, etc) that have a duration of 3, 7 or 24 months?? I mean, I could divide the “Total Contract Value (TCV)” between 12, but after 7 months, when the project had been finished and total payments had been done, I would have to register a “Churn”, but this would be incorrect! I would have only taken into account 58% of income (7 months out of 12)… the other option is to divide the TCV between 12 and register the Customer Churn 5 moths later t 5 months after the actual departure date, but this would make an unreal MRR metric…
I really hope you could help me!

[@poonbeat]

Thank you, Hamid, This is very useful. Do you know of a chart that shows an estimate of each type of businesses CLV? It would be very useful to be able to quickly refer to when selling advertising.

[@annisaf2428]

fantastic! so clear and simple

[@1Manjari]

Quality 100%

[@juliaby1]

What means 3.68 in the end? Is it ok. Is there any scale exist?

[@Nikage23]

it's a ration of ltv/cac, which basically means that you earn over 3 times more than you invest on one customer

[@akratishrivastava5546]

Awesome! Great help :)

[@prashidhashrestha]

very clear and simple ..thank you

[@royendgel]

Interesting talk ! there was a typo in the presentation at the end of the chart int need to be Jan 2015 I guess.

[@IdowuObadeyi]

Fantastic!

[@audreyherli692]

So clear thank you

[@hichamlotfi4277]

great information

[@LJaco]

superb

[@arsh286]

thanks quite helpful

[@muhamadelmansi]

Great info

[@saidurrahmanrafi4189]

great

[@نعيمحكيم-ن8ن]

هلوووو