Hey Devin. You’re my favorite “mentor” I streamed for the first time in September and I’ve had streams already get into the 3-4 thousand concurrent range and average over 1000 concurrent every single stream. I’ve gone from 50 subs in September to 850k as of today, I have a lot of questions as to how my live-streaming effects my long and short term content. I’d be more than happy to give you all my analytics, I feel like I’m a weird concoction of a creator because I do shorts / long form / live stream and have had varying levels of success in each… You’re the best. I listen to all your stuff. I wish you the best!
Hey I checked out your channel and the vids only go 4months back. Do you actively delete old videos/videos that don’t match your brand anymore? & also why do you think they can hurt you’re channel or is it just for looks/preference?
Tbh at your level if anything is hurting its the irregularity of full uploads. Checked your channel and love your vibes, even subbed, but if I knew you had an upload every week on a particular day then is would be mint. Your gonna hit 1 million no problem tho, GG!
I tried multi-stream for a few months and admittedly hated it. It split up my community and made it harder for them to talk to each other, since they were just chatting in their preferred platform. I also found that since I was multi-streaming, I had the same approx number of views per stream, but since it was split between 3 platforms, all my numbers were low. I'm a tiny streamer, and I get the logic behind multi-stream and increased discoverability, I just did not have a good practical experience
I feel somewhat validated with my comments on your "The Future Of Livestreaming" last Sept and your "where is the best place to stream" video around 4 months ago, where I kinda took some issue with your stance on how great YT is for streaming. The points I raised then are similar to what you are saying now about shorts etc and how YT is focused elsewhere. I still don't agree that YT is so marvellous for discovery cos of their magical algorithm for new creators. The fact is when you start on zero subs on YT or zero follows on Twitch, both are hard if you want to do gaming content. YTs algorithm is not your friend if you have no views and no existing content and want to be a streamer or a "lets play" YTer specifically around gaming. I really think you are massively skewing the way it really is. If you start on either platform, you have to drive your first few thousand subs/follows to your channel, if you're playing a game, you have to go to forums for that game, go to that games reddit and actively share your content to like minded gamers and try drive people from outside YT to your channel. Once you've hit a few thousand subs and you start to get some YT views of your own, then this magical algorithm that you love so much may start sharing your content. But just like on Twitch, you have to start at nothing and drive people to your channel. The difference is this when you got to a reddit and effectively say "I just spent 6 hours editing a polished gaming video, please come and watch it, it's 20mins long!" that is so much more appealing than going to reddit and saying "hi, you don't know me, but I'd really love a twitch view, will you come and watch me for 3 hours?" The reason it is easier to grow on YT with videos is less to do with the algorithm and far more to do with the type of content made, if you make a good edited video and release it, people have years to decide to click it and find it, if you stream on Twitch right now, people either find you in that moment or they never will. If they find it later, it's a long live stream and maybe they aren't interested because you've streamed loads more since, there is more relevant content for them on Twitch in the moment on what is a live platform. On YT if you make a good video, someone can watch it a year down the line, like it and decide to sub to your channel and stay along for the ride. YT is a search engine for content that stays relevant, Twitch is a platform for "in the now live content" and maybe if you find someone you like, you go back and watch their vods. It's naïve IMO to blame "Twitch discovery" as something they are bad at, then compare it to YT when in reality YTs algorithm only cares when you've done loads of work yourself marketing on third party websites and driven people from off YT to your YT channel. People with no subs and no views don't go viral on YT for gaming, the people going viral for gaming are the ones that have been doing it for years. If you want to go viral on YT as a new channel, it needs to be some short with a crazy title "cat eats dog, gone sexual in the hood, pranked by rat!" etc etc etc. Twitch's homepage and carousel is a joke, there are def things they can and should improve. But Twitch is NOT A SEARCH ENGINE, its a platform for you to go and browse and find a channel that you like. People don't want to go there and be steered by an algorithm. If you've just bought the game Escape From Tarkov, you might go to YT and search for tutorials, user guides etc and start finding channels to sub to. You may end up watching videos that are from 2 years ago and out of date but quickly you will find what you need. If you go to Twitch, you just go to the EFT section and start browsing livestreams and pick one that is available in the now for you to view. A Twitch viewer wants to see someone live now, not be suggested someone who they might like who was live 3 days ago. They are just different platforms. You are absolutely right, if you want to grow as a streamer on Twitch then you probably need to start on YT. That is what I did. However what you aren't saying is that if you want to grow on YT as a gamer, it's not this "almighty algorithm" that will get you there, it's you, you have to go and share your edited content on external sites of like minded people, you have to go and get your first few thousand subs, YT doesn't do it for you. If you go to any group/forum/Facebook group/reddit/website for any "interest group" from gaming, to watches, to model airplanes, airsoft, to whatever you can think of, you will see people sharing their edited YT content in those groups all the time to try and steer people to their YT channel. The reason for this is that they get no views whatsoever by just making their vid and releasing it on YT, it's like putting a drop of hot water in a cold bath, it doesn't change a thing. You have to go to other sites and get people to bring the hot water with them. It's very much harder to do this as a streamer, because going to a forum with pre-made edited videos is much more appealing, you put some effort in up front before sharing your link. Going to a forum and just spamming your livestream is much more frowned upon, far more likely to get downvoted in a gaming reddit etc. The difference in growth from nothing at the beginning is not Twitch being bad and YT being good, its that people are prepared to give you a chance when you tell them you have prepared something for them to watch, they wont if you're just asking for a livestream view. TLDR: YT is not some king maker for new creators, the creator still has to drive people in at the start.
You could take the argument even further. Choosing the right platform has a lot to do with your skillset. If you're a funny, outgoing, gregarious person, and you're good at improv, Twitch could be a better choice for you, early on, if all things are equal - 0 subs, 0 videos, 0 hours streamed etc. I once streamed for a few months, on Twitch, and even with my ridiculously introverted personality, people still found me, and some of those people followed, to the point where I had regulars and started to make some money. The problem - with both Twitch and RUclips - is audience retention. If you're shit in front of the camera, you'll lose 99/100 people who wind up on your livestream. But if you're a good entertainer, in a live setting, you'll retain a lot more of those, and growth won't seem so impossible. On RUclips, it's the same problem, but it's less about spontaneity or improv, and more about quality. Videos are judged differently than livestreams; the bar for quality on a RUclips video, nowadays, is stupidly high, at least as far as attracting new viewers is concerned. If you're shit at entertaining people live, but have a skillset that allows you to put together some impressive fucking videos, then RUclips is a better place to start. You should eventually be on both, and I get a lot of value from Devin's advice, but I agree that this whole "in order to make it on this impossible platform, you have to first grow on this other impossible platform" mentality has been milked for all its worth.
15:00 is a great point. Where I live really hurt my Twitch & RUclips careers. Croatia didn't (and still doesn't) have some of the best features on those platforms available... Not to mention how many sponsorship opportunities I missed because I didn't live in US/UK/Nordics. Worst part about it, is that my audience is exactly the same as someone living in those countries - US & West EU heavy. It just seems that the brands tend to take the shortest path to "ok" results for their campaigns, so it's easier to filter out most people that may or may not satisfy their requirements.
I was just thinking the same thing .. how its sucky wacky for streamers in Croatia regarding sponsors.. i dont really know many but still.. its a big blockage on a lot of features and opportunities 🍀💯
17:25 ANSWER - Because Twitch forbids that by what I am told. Its said that Twitch would actually drop someone from Affiliate or Partner if they multi stream. I was told its part of the contract agreement when someone becomes an affiliate or partner on Twitch. I am not an affiliate and I am not chasing it, nor am I a partner obviously. So I can not read the full contract because I dont have access to that because of previously stated, I am not either of those members.
Daltoosh is the only person I've ever seen grow organically from Twitch. He's an Apex Legends streamer and blew up for having the most kills in the game. I don't know anyone else whose made it off of just twitch alone
I gotta say, Devin. As much as I believe in and love RUclips, when streaming on it I'm really having a hard time building as much "community" engagement. The ability to be running raffles, duels, giveaways, etc is super valuable. Bots on RUclips really hurt the chatter experience I think.
I remember trying restream and not liking it at all. It was hard to organize and view all chats, plus restream doesn't have a lot of the game categories that twitch has, so you are streaming playing a game in just chatting and that sucks. Also you need to set up the stream info on youtube manually everytime if you want it to include the correct game. Cause on youtube and twitch you got the categories of the games, not on the restream software though. So its so much work to prepare the stream, as opposed to just open obs and click stream.
Great video but I wish Stream Hatchet would be more transparent about their data. Their watch hours for RUclips streamers like Valkyrae and other VTubers are straight up wrong as pointed in their Twitter replies. Also with their current method of relying on RUclips Gaming's API they don't take into account "Just Chatting" or RUclips streams without a gaming category. Comparing a subset of RUclips live streaming (Gaming streams using categories) with ALL Twitch channels is misleading imo. Especially at the moment with the current events taking place in Europe, there is a surge in RUclips livestreaming from news stations worldwide garnering millions of concurrent viewers that won't be accounted for in their next quarterly/yearly report. For example by watch hours Lofi Girl was the number one stream last year. Also there is no reason why Twitch Prime Watch Parties are taken into account but not RUclips Premieres. Dream had around 400K+ CCV watching his latest manhunt premiere and there are foreign RUclipsrs/Artists regularly pulling bigger premieres. To be fair there is a reason why no one else do RUclips Live yearly reports: you can't with the current tools. Which is why I wish RUclips would provide such data.
unfortunately i feel that youtube won't be as open with their data, at least not for the foreseeable future. maybe one day they'd get a change of management and they'd be transparent, but now? i doubt it.
Commenting as of 32:24, the 'problem' a lot of people face (roughly 97% of those 99.9% that don't make it), is that they don't actually have the drive to become that 0.1% creator. They think they do, but they don't. The reason I say this is because a lot of them want to become this hugely successful creator and they'll watch a video like this and think to themselves, okay I need to branch out, maybe tweet more often, make a discord, make some videos etc etc, but when it comes time to actually do these things, they have no idea how to edit, they have no idea how to color grade, they have no idea how to sync audio to a visual cue, etc etc. It's too hard, for most of them. They don't want to put in the tens of hours it takes to learn and produce videos because they just want the reward. It takes drive and dedication, you can restream on every platform and upload videos to all platforms, you can tiktok and all that other shit, but unless your content is good, you're going nowhere regardless.
The sad thing is, I know people on Twitch who did do this stuff, they were great people, but they couldn't entertain people if their life depended on it. They either lacked creative bones, the ability to engage, or just simply didn't have the energy for it. Again, great people, just wrong career choice. But they would proceed to stream for 4-8 hours a day, not doing anything BUT streaming, no engagement elsewhere, no videos, etc etc, and they wondered why they failed. You tell them why and they get mad. It's easy for someone like an analyst or a friend to see things from the outside, but its really hard for these people to understand it themselves.
36min mark!!! Also I started streaming on RUclips through my PS4 because with PS4 you only have the options of Twitch and RUclips. But, once I get a PC I’ll be multi-streaming CAN’T WAIT !
Hey Devin, you finally convinced me back in Sept/Oct 2021 to cancel my affiliate contract on Twitch. Since then, I’ve been streaming on RUclips/Facebook/Twitch at the same time. I’ve seen the most growth on RUclips and even recently using the livestream VODs as the Let’s Play episode instead of editing and highlighting the video. So far it really seems to be working too. Always love the videos and insights!
36 minute guy here. That said, I am doing a lot of travelling around at the moment, so have been saving these in bulk for train journeys. But I love your work, Devin. Always fascinating.
I've been multistreaming for about 4 months now and I went from averaging 8-10 on Twitch to 15-25 across all platforms. I've had a ton of traction on RUclips because of it, but I cannot for the life of me get ANY traction on Facebook.
Hey Devin. Got to 36 mins. As a Twitch Partner, who primarily grew to 7k followers since May 2020 with only making less then a handful of videis on other platforms, I find your videos very informative and enlightening. I'm a creator, but still want to understand the business side of the platforms, so this is great and very useful information. Thanks for sharing it with us.
Hey Devin! Love your videos and the work you do for streaming! As a student of media technologies writing my thesis about live streamers and esport this is very interesting :D
I have made it to the 36 minute mark.. sadly I don’t have the budget to support you on patreon but I did subscribe and like because your content is amazing for us creators. Stay safe Devin! 👍🏽
26:26 - David is frustrated that female streamers are objectified and sexualized. Also David: represens Amouranth who does hot tub streams and sells farts
Overall great video. 16:52 - Facebook is infamous for boosting organic reach to incentivize smaller / newer streamers. This becomes an issue when new streamers become super excited, only for FB to pull the rug from underneath them.
Can confirm this is true, was getting 800+ viewers(not ccv) for about a month and then one day it stopped and I was barely breaking 40, it felt like I was shadowbanned but I found out they just do that...truly disheartening 😂
The decision on where to stream is definitely on the individual level vs the macro stats. And don’t do it necessarily for the numbers either but the energy of the platform. Does it work for you? Does it match? People are still uploading to RUclips and finding ground streaming on Twitch; others still are finding growth streaming on RUclips. There’s no one size fits all approach; get comfortable and have some strategies that you employ to increase your exposure.
I've recently started a youtube channel (which is doing very well) and it has definitely helped my twitch channel blow up. However I watch a crazy amount of twitch and I can list a lot of streamers who have gone from 0- 100 /0 -150 viewers (CCV) without using a youtube channel. However, I think it definitely becomes rare to find streamers with 500 + viewers who don't use other platforms. But I do see some of these streamers with 100 viewers average 800-900 subs for several years now which is a pretty stable income :). P.S. love your vids, one of my vids i edited from my stream ended up getting 370k views on youtube and I have never had such rapid growth on my twitch. Thanks for all the business advice and keep up the work with helping us content creators out.
I totally agree on the Multistreaming part, but as is put on the Terms of Agreement of Twitch, you cannot upload the same content on another platform, at least for 24 hours. Would you consider worth it to put the Affiliate status on risk by Multistreaming? I know Twitch wont do it right away, but at any point, at any time, they will be able to.
So I got twitch affiliate status back when I was younger and in school. Currently restarted my stream recently and averaging around 10 viewers. I know you said not to go into affiliate contracts and to restream to promote discoverability but what do you suggest for people already stuck in that contract? Should I just focus on streaming on twitch and making content for youtube and tiktok?!
I think the FB vs RUclips growth is the result of FB better strat of aquiring middle lv content creators but a lot more of them. You simply more viewers. Theyve taken like communties.
Both top 10 peak moments of twtich 2021, grefg and ibai are Spaniards. Spaniards meaning they are from Spain. Spain being a country in Europe, not Latin America. Edit: Timestamp 9:15
@@donut32 Americans obviously know they are not the only ones in the world, but often act like they are. This is just a small thing that shows how they only think about themselves. Nothing too serious in this case but you can see it goes deeper. (Sorry if my English was bad)
I am at minute 16 and keep wondering why is it so important for a company to keep growing to be successful. Cant it remain successful with the audience it already has and maybe keep increasing it. But does it have to increase it so dramatically?
The algorithm recommendations for live streams have gone through the roof in Q1 this year. My impressions have gone from under 1k per stream, to over 10k
When I go to Twitch I generally have a good idea of who and what I want to watch. When I go to RUclips I'm usually expecting the algorithm to show me something new.
watched all of it, and i am on youtube for the exact thing you say in the end "for most people twitch isnt a good place to stream" twitch wasnt for me, i didnt enjoy it there and i didnt like it on facebook either because they promised alot of things but didnt deliver, it might have changed of course but currently i like it here on youtube and will stay here because it feels right
I would love to see Devin analyse some of the content creators that have created their own membership systems. Good examples are Good Mythical Morning, Yammie Noob (smaller but highly successful) and Corridor Digital.
Hello, I'm from PR. I speak both Spanish and English. Should I stream on Spanish only, a combination of both, or just use the language that I'm most comfortable with?
not too sure if you've covered this before, but im still curious on whether or not to prioritize shorts on the main channel vs a separate channel dedicated to shorts clips. what do you think?
The advice about making vods rather then streams is something i heard devin say 100x and its the best advice for gamers that wanna make a community. Sadly he repeats it 100x for a reason, lots of dudes cant accept this fact. Its sad.. almost tragic. WAKE UP 🤣😐
We're the survivors of of the 26 minute mark, I love watching your content! Even though I have shifted my focus away from streaming myself I find these videos an extremely useful tool, as well as the knowledge I gain from even thinking in the same way as these videos portray.
16:50 would be a nice short. TikTok (from a mobile user) has great built in edit features. You have an idea you can run with it. Anywhere you are. That is one of the biggest threats I think for RUclips.
You blame women not succeeding on there being a cultural problem. Maybe true Have you considered that maybe more men play games than women? If you agree to that then you would also have to accept the science that people tend to be fans of other people who represent them. It's the same argument you use as a reason to have more female influences, so that it brings in more female viewers. This is creating a cycle where, we can't get female influencers because the customers are male and we can't get female customers because there aren't as many female influencers. This problem is systemtic but it's not a cultural issue, its a scientific fact that men, women, religions, races, everyone tends to be fans of people who are like them. Even though rich millionaires playing games are nothing like me, we still get hooked on the appearance of things. So in conclusion, I agree it's a problem and they have a disadvantage but I disagree that its a cultural problem isolated to gaming, its a broad issue. It's the same reason men have advantage in game design and CS, they grew up playing games. Men have been dominating that ecosystem for years. If you want to reverse the roles and argue why men aren't more prevalent in the make-up market, I'd love to hear you argue that its due to cultural issues between men and women, it's not rocket science to believe that women are on average going to be more into make-up, so women dominate that space as marketers etc. Some hobbies attract certain demographics, it doesn't mean the culture is toxic.
Agree. I'm a woman who receives very positive feedback and community members from my long-form content on Destiny 2. The shorts crowd can be horrible, but I'm using shorts to grow my subscriber count. It works. Over 95% of my viewers are men. Probably more than that. Also, if you're a fan of psychology, men and women, as a whole, have different interests. I am an outlier in the female world.
@@Di_bear Glad you're having a good experience, it would be nice to hear more of that. I agree there are outliers with gender but generally each have their own different interests. I think getting more women to watch streamers is going to be hard if its simply not an interest of theirs. The fact that your audience is predominately male kind of disproves my idea that women would attract women.
I was about to watch a drama vid, thx for saving me.
Man that's all that there is these days
Hey Devin. You’re my favorite “mentor” I streamed for the first time in September and I’ve had streams already get into the 3-4 thousand concurrent range and average over 1000 concurrent every single stream.
I’ve gone from 50 subs in September to 850k as of today, I have a lot of questions as to how my live-streaming effects my long and short term content. I’d be more than happy to give you all my analytics, I feel like I’m a weird concoction of a creator because I do shorts / long form / live stream and have had varying levels of success in each…
You’re the best. I listen to all your stuff. I wish you the best!
Hey I checked out your channel and the vids only go 4months back. Do you actively delete old videos/videos that don’t match your brand anymore? & also why do you think they can hurt you’re channel or is it just for looks/preference?
@@Mitchflurry Thats when I started uploading!
Tbh at your level if anything is hurting its the irregularity of full uploads. Checked your channel and love your vibes, even subbed, but if I knew you had an upload every week on a particular day then is would be mint. Your gonna hit 1 million no problem tho, GG!
I tried multi-stream for a few months and admittedly hated it. It split up my community and made it harder for them to talk to each other, since they were just chatting in their preferred platform. I also found that since I was multi-streaming, I had the same approx number of views per stream, but since it was split between 3 platforms, all my numbers were low.
I'm a tiny streamer, and I get the logic behind multi-stream and increased discoverability, I just did not have a good practical experience
I'm at the 36 minute mark and appreciate how egg positive Devin is
I feel somewhat validated with my comments on your "The Future Of Livestreaming" last Sept and your "where is the best place to stream" video around 4 months ago, where I kinda took some issue with your stance on how great YT is for streaming. The points I raised then are similar to what you are saying now about shorts etc and how YT is focused elsewhere.
I still don't agree that YT is so marvellous for discovery cos of their magical algorithm for new creators. The fact is when you start on zero subs on YT or zero follows on Twitch, both are hard if you want to do gaming content. YTs algorithm is not your friend if you have no views and no existing content and want to be a streamer or a "lets play" YTer specifically around gaming. I really think you are massively skewing the way it really is. If you start on either platform, you have to drive your first few thousand subs/follows to your channel, if you're playing a game, you have to go to forums for that game, go to that games reddit and actively share your content to like minded gamers and try drive people from outside YT to your channel. Once you've hit a few thousand subs and you start to get some YT views of your own, then this magical algorithm that you love so much may start sharing your content. But just like on Twitch, you have to start at nothing and drive people to your channel. The difference is this when you got to a reddit and effectively say "I just spent 6 hours editing a polished gaming video, please come and watch it, it's 20mins long!" that is so much more appealing than going to reddit and saying "hi, you don't know me, but I'd really love a twitch view, will you come and watch me for 3 hours?"
The reason it is easier to grow on YT with videos is less to do with the algorithm and far more to do with the type of content made, if you make a good edited video and release it, people have years to decide to click it and find it, if you stream on Twitch right now, people either find you in that moment or they never will. If they find it later, it's a long live stream and maybe they aren't interested because you've streamed loads more since, there is more relevant content for them on Twitch in the moment on what is a live platform. On YT if you make a good video, someone can watch it a year down the line, like it and decide to sub to your channel and stay along for the ride. YT is a search engine for content that stays relevant, Twitch is a platform for "in the now live content" and maybe if you find someone you like, you go back and watch their vods.
It's naïve IMO to blame "Twitch discovery" as something they are bad at, then compare it to YT when in reality YTs algorithm only cares when you've done loads of work yourself marketing on third party websites and driven people from off YT to your YT channel. People with no subs and no views don't go viral on YT for gaming, the people going viral for gaming are the ones that have been doing it for years. If you want to go viral on YT as a new channel, it needs to be some short with a crazy title "cat eats dog, gone sexual in the hood, pranked by rat!" etc etc etc.
Twitch's homepage and carousel is a joke, there are def things they can and should improve. But Twitch is NOT A SEARCH ENGINE, its a platform for you to go and browse and find a channel that you like. People don't want to go there and be steered by an algorithm. If you've just bought the game Escape From Tarkov, you might go to YT and search for tutorials, user guides etc and start finding channels to sub to. You may end up watching videos that are from 2 years ago and out of date but quickly you will find what you need. If you go to Twitch, you just go to the EFT section and start browsing livestreams and pick one that is available in the now for you to view. A Twitch viewer wants to see someone live now, not be suggested someone who they might like who was live 3 days ago. They are just different platforms.
You are absolutely right, if you want to grow as a streamer on Twitch then you probably need to start on YT. That is what I did. However what you aren't saying is that if you want to grow on YT as a gamer, it's not this "almighty algorithm" that will get you there, it's you, you have to go and share your edited content on external sites of like minded people, you have to go and get your first few thousand subs, YT doesn't do it for you. If you go to any group/forum/Facebook group/reddit/website for any "interest group" from gaming, to watches, to model airplanes, airsoft, to whatever you can think of, you will see people sharing their edited YT content in those groups all the time to try and steer people to their YT channel. The reason for this is that they get no views whatsoever by just making their vid and releasing it on YT, it's like putting a drop of hot water in a cold bath, it doesn't change a thing. You have to go to other sites and get people to bring the hot water with them. It's very much harder to do this as a streamer, because going to a forum with pre-made edited videos is much more appealing, you put some effort in up front before sharing your link. Going to a forum and just spamming your livestream is much more frowned upon, far more likely to get downvoted in a gaming reddit etc. The difference in growth from nothing at the beginning is not Twitch being bad and YT being good, its that people are prepared to give you a chance when you tell them you have prepared something for them to watch, they wont if you're just asking for a livestream view.
TLDR: YT is not some king maker for new creators, the creator still has to drive people in at the start.
You could take the argument even further. Choosing the right platform has a lot to do with your skillset. If you're a funny, outgoing, gregarious person, and you're good at improv, Twitch could be a better choice for you, early on, if all things are equal - 0 subs, 0 videos, 0 hours streamed etc. I once streamed for a few months, on Twitch, and even with my ridiculously introverted personality, people still found me, and some of those people followed, to the point where I had regulars and started to make some money. The problem - with both Twitch and RUclips - is audience retention. If you're shit in front of the camera, you'll lose 99/100 people who wind up on your livestream. But if you're a good entertainer, in a live setting, you'll retain a lot more of those, and growth won't seem so impossible.
On RUclips, it's the same problem, but it's less about spontaneity or improv, and more about quality. Videos are judged differently than livestreams; the bar for quality on a RUclips video, nowadays, is stupidly high, at least as far as attracting new viewers is concerned. If you're shit at entertaining people live, but have a skillset that allows you to put together some impressive fucking videos, then RUclips is a better place to start.
You should eventually be on both, and I get a lot of value from Devin's advice, but I agree that this whole "in order to make it on this impossible platform, you have to first grow on this other impossible platform" mentality has been milked for all its worth.
15:00 is a great point. Where I live really hurt my Twitch & RUclips careers. Croatia didn't (and still doesn't) have some of the best features on those platforms available... Not to mention how many sponsorship opportunities I missed because I didn't live in US/UK/Nordics.
Worst part about it, is that my audience is exactly the same as someone living in those countries - US & West EU heavy. It just seems that the brands tend to take the shortest path to "ok" results for their campaigns, so it's easier to filter out most people that may or may not satisfy their requirements.
I was just thinking the same thing .. how its sucky wacky for streamers in Croatia regarding sponsors.. i dont really know many but still.. its a big blockage on a lot of features and opportunities 🍀💯
I wonder how RUclips live statistics account for the difference in streamers that unlist / make private / delete / leave public their livestreams?
36 Minutes Club here! Thank you for making these videos. It's been a while. :)
I've been itching for my Devin Nash fix. Happy to watch another video all the way through!
made it to 36 devin i dont even stream or have a want to but youre very passionate about these topics and i love hearing about it.
38:50 passion
17:25
ANSWER - Because Twitch forbids that by what I am told. Its said that Twitch would actually drop someone from Affiliate or Partner if they multi stream.
I was told its part of the contract agreement when someone becomes an affiliate or partner on Twitch.
I am not an affiliate and I am not chasing it, nor am I a partner obviously. So I can not read the full contract because I dont have access to that because of previously stated,
I am not either of those members.
Yer not getting rid of me that easily, shout egg all ya want.
I'm always extremely appreciative of yer insights and grounded data driven takes.
Daltoosh is the only person I've ever seen grow organically from Twitch. He's an Apex Legends streamer and blew up for having the most kills in the game. I don't know anyone else whose made it off of just twitch alone
He's also really entertaining,way more than the competition.
I gotta say, Devin. As much as I believe in and love RUclips, when streaming on it I'm really having a hard time building as much "community" engagement.
The ability to be running raffles, duels, giveaways, etc is super valuable. Bots on RUclips really hurt the chatter experience I think.
I remember trying restream and not liking it at all. It was hard to organize and view all chats, plus restream doesn't have a lot of the game categories that twitch has, so you are streaming playing a game in just chatting and that sucks. Also you need to set up the stream info on youtube manually everytime if you want it to include the correct game. Cause on youtube and twitch you got the categories of the games, not on the restream software though. So its so much work to prepare the stream, as opposed to just open obs and click stream.
Great video but I wish Stream Hatchet would be more transparent about their data. Their watch hours for RUclips streamers like Valkyrae and other VTubers are straight up wrong as pointed in their Twitter replies. Also with their current method of relying on RUclips Gaming's API they don't take into account "Just Chatting" or RUclips streams without a gaming category. Comparing a subset of RUclips live streaming (Gaming streams using categories) with ALL Twitch channels is misleading imo. Especially at the moment with the current events taking place in Europe, there is a surge in RUclips livestreaming from news stations worldwide garnering millions of concurrent viewers that won't be accounted for in their next quarterly/yearly report. For example by watch hours Lofi Girl was the number one stream last year. Also there is no reason why Twitch Prime Watch Parties are taken into account but not RUclips Premieres. Dream had around 400K+ CCV watching his latest manhunt premiere and there are foreign RUclipsrs/Artists regularly pulling bigger premieres.
To be fair there is a reason why no one else do RUclips Live yearly reports: you can't with the current tools. Which is why I wish RUclips would provide such data.
unfortunately i feel that youtube won't be as open with their data, at least not for the foreseeable future. maybe one day they'd get a change of management and they'd be transparent, but now? i doubt it.
Commenting as of 32:24, the 'problem' a lot of people face (roughly 97% of those 99.9% that don't make it), is that they don't actually have the drive to become that 0.1% creator. They think they do, but they don't. The reason I say this is because a lot of them want to become this hugely successful creator and they'll watch a video like this and think to themselves, okay I need to branch out, maybe tweet more often, make a discord, make some videos etc etc, but when it comes time to actually do these things, they have no idea how to edit, they have no idea how to color grade, they have no idea how to sync audio to a visual cue, etc etc. It's too hard, for most of them. They don't want to put in the tens of hours it takes to learn and produce videos because they just want the reward. It takes drive and dedication, you can restream on every platform and upload videos to all platforms, you can tiktok and all that other shit, but unless your content is good, you're going nowhere regardless.
The sad thing is, I know people on Twitch who did do this stuff, they were great people, but they couldn't entertain people if their life depended on it. They either lacked creative bones, the ability to engage, or just simply didn't have the energy for it. Again, great people, just wrong career choice. But they would proceed to stream for 4-8 hours a day, not doing anything BUT streaming, no engagement elsewhere, no videos, etc etc, and they wondered why they failed. You tell them why and they get mad. It's easy for someone like an analyst or a friend to see things from the outside, but its really hard for these people to understand it themselves.
36 min POG. GG homie, thanks for the insights!
36min mark!!! Also I started streaming on RUclips through my PS4 because with PS4 you only have the options of Twitch and RUclips. But, once I get a PC I’ll be multi-streaming CAN’T WAIT !
Hey Devin, you finally convinced me back in Sept/Oct 2021 to cancel my affiliate contract on Twitch. Since then, I’ve been streaming on RUclips/Facebook/Twitch at the same time. I’ve seen the most growth on RUclips and even recently using the livestream VODs as the Let’s Play episode instead of editing and highlighting the video. So far it really seems to be working too. Always love the videos and insights!
36 minute guy here. That said, I am doing a lot of travelling around at the moment, so have been saving these in bulk for train journeys. But I love your work, Devin. Always fascinating.
I grew my channel from 10k subs to 450k+ in under 6 months by focusing on shorts.
Hi Devin, another great video. I made it past the 30m mark. Totally didn't expect young people on Facebook nor older people on TipTok. Amazing!
Still watching at the 36 minute mark thanks for all the amazing info.
Every time this guy makes a vid it's like an all-you-can-eat buffet of knowledge.
I've been multistreaming for about 4 months now and I went from averaging 8-10 on Twitch to 15-25 across all platforms. I've had a ton of traction on RUclips because of it, but I cannot for the life of me get ANY traction on Facebook.
I’m in the same exact boat when it comes to Facebook. Also seen lots of growth on RUclips.
I can get 200ccv on YT, 50 on twitch and maybe 1 on Facebook
Hey Devin. Got to 36 mins. As a Twitch Partner, who primarily grew to 7k followers since May 2020 with only making less then a handful of videis on other platforms, I find your videos very informative and enlightening. I'm a creator, but still want to understand the business side of the platforms, so this is great and very useful information. Thanks for sharing it with us.
Nice content as always! Dacing! :D What kind of dance?
A new Patreon video and a separate new RUclips video on the same day?! We eatin good tonight!!
LOVE U DEVON - 36 MIN MARK VIEWER
Made it to 36min and the whole thing! Great to see your videos, been a bit
36 minutes of greatness... The Lights Out Crowd !! Hello
Hey Devin! Love your videos and the work you do for streaming! As a student of media technologies writing my thesis about live streamers and esport this is very interesting :D
Sit down, get some coffee and listen to Devin. Streams go brrr as well
I have made it to the 36 minute mark.. sadly I don’t have the budget to support you on patreon but I did subscribe and like because your content is amazing for us creators. Stay safe Devin! 👍🏽
26:26 - David is frustrated that female streamers are objectified and sexualized. Also David: represens Amouranth who does hot tub streams and sells farts
As a female streamer I thought the same thing!!! My personal belief is other females ALSO make it harder on the women.
36 min mark group! always appreciate your vids! It thanks to your info that has helped me grow more!
13:30 I feel like I've heard that multistreaming is against youtube and twitch's TOS and can get you in trouble. Am I wrong on this?
Only if you're in a contract with them. Not so sure about RUclips but with Twitch, you're free to multistream unless you're affiliated or a partner.
@@onelius and they don't even care about affiliates multistreaming atm, some have been doing it for months
Overall great video.
16:52 - Facebook is infamous for boosting organic reach to incentivize smaller / newer streamers. This becomes an issue when new streamers become super excited, only for FB to pull the rug from underneath them.
Can confirm this is true, was getting 800+ viewers(not ccv) for about a month and then one day it stopped and I was barely breaking 40, it felt like I was shadowbanned but I found out they just do that...truly disheartening 😂
Secret squad represent! Awesome video, Devin! I’m going to be doing a lot of thinking going forward from here on out!
I always hold on through the whole vid man!
The decision on where to stream is definitely on the individual level vs the macro stats. And don’t do it necessarily for the numbers either but the energy of the platform. Does it work for you? Does it match? People are still uploading to RUclips and finding ground streaming on Twitch; others still are finding growth streaming on RUclips.
There’s no one size fits all approach; get comfortable and have some strategies that you employ to increase your exposure.
I've recently started a youtube channel (which is doing very well) and it has definitely helped my twitch channel blow up. However I watch a crazy amount of twitch and I can list a lot of streamers who have gone from 0- 100 /0 -150 viewers (CCV) without using a youtube channel. However, I think it definitely becomes rare to find streamers with 500 + viewers who don't use other platforms. But I do see some of these streamers with 100 viewers average 800-900 subs for several years now which is a pretty stable income :). P.S. love your vids, one of my vids i edited from my stream ended up getting 370k views on youtube and I have never had such rapid growth on my twitch. Thanks for all the business advice and keep up the work with helping us content creators out.
I totally agree on the Multistreaming part, but as is put on the Terms of Agreement of Twitch, you cannot upload the same content on another platform, at least for 24 hours.
Would you consider worth it to put the Affiliate status on risk by Multistreaming?
I know Twitch wont do it right away, but at any point, at any time, they will be able to.
So I got twitch affiliate status back when I was younger and in school. Currently restarted my stream recently and averaging around 10 viewers. I know you said not to go into affiliate contracts and to restream to promote discoverability but what do you suggest for people already stuck in that contract? Should I just focus on streaming on twitch and making content for youtube and tiktok?!
You can revoke your contract at any time by sending an email.
Send an email and go for restreaming
I made it to the 36 minute mark 😂 love the content dude
I made it to the 36 minute mark and still going strong! Great video man!
36 mins in, loving it!
Always stoked to see you upload and almost always watch till the end. Thanks for sharing your wisdom.
Alright, you convinced me. I'll stream on more than just twitch.
I'm very interested in streaming on tiktok
(36 minute mark gang)
Passed the 36 minute mark. Gonna take over social media for my family business, the TikTok stuff might be interesting.
I think the FB vs RUclips growth is the result of FB better strat of aquiring middle lv content creators but a lot more of them. You simply more viewers. Theyve taken like communties.
Always Love the insight, Thanks Mr. Nash!
new devin nash vid??? lets goo
I watch until the last second for every video my guy. I stream on twitch, not really a content creator per say. But I enjoy learning about it :']
Great video Devin! Tiktok Live is one of the best live streaming no one talks about! I also still play Clash Royale
Both top 10 peak moments of twtich 2021, grefg and ibai are Spaniards. Spaniards meaning they are from Spain. Spain being a country in Europe, not Latin America.
Edit: Timestamp 9:15
It's kinda crazy how often this happens
@@donut32 Americans obviously know they are not the only ones in the world, but often act like they are. This is just a small thing that shows how they only think about themselves. Nothing too serious in this case but you can see it goes deeper.
(Sorry if my English was bad)
How much of their audiences are from Spain? I believe that is the relevant part.
@@khanbw Relevant or not he mentioned that grefg and Ibai were latín American, which they arent
It's always a good day when Devin uploads.
Happy to be part of the secret club
Always watch all the way through, of course.
Made it to the 36 min mark and still watching, always enjoy watching your videos! :D
I am at minute 16 and keep wondering why is it so important for a company to keep growing to be successful. Cant it remain successful with the audience it already has and maybe keep increasing it. But does it have to increase it so dramatically?
I love these break downs.
Made it to the 36 min mark hahaha. Love these videos!
Always, ALWAYS great info on everything streaming. Great job Devin. I always appreciate these videos
I've seen one clip of u dancing, you're a great dancer
The algorithm recommendations for live streams have gone through the roof in Q1 this year. My impressions have gone from under 1k per stream, to over 10k
When I go to Twitch I generally have a good idea of who and what I want to watch. When I go to RUclips I'm usually expecting the algorithm to show me something new.
Would you ever do another dnd campaign? Because please do. And of course thanks for the content!
Great shirt Devin!
watched all of it, and i am on youtube for the exact thing you say in the end "for most people twitch isnt a good place to stream" twitch wasnt for me, i didnt enjoy it there and i didnt like it on facebook either because they promised alot of things but didnt deliver, it might have changed of course but currently i like it here on youtube and will stay here because it feels right
36-minuter reporting in!
I would love to see Devin analyse some of the content creators that have created their own membership systems. Good examples are Good Mythical Morning, Yammie Noob (smaller but highly successful) and Corridor Digital.
Why is Ludwig in the cover but not mentioned in the video :D. I was expecting an analysis of his strategic streaming moves :D :D :D .
Hello, I'm from PR. I speak both Spanish and English. Should I stream on Spanish only, a combination of both, or just use the language that I'm most comfortable with?
i think devin forgot syria is in the middle of like a 10 year civil war.
not too sure if you've covered this before, but im still curious on whether or not to prioritize shorts on the main channel vs a separate channel dedicated to shorts clips. what do you think?
36 minutes lets goooooo loving the videos
The advice about making vods rather then streams is something i heard devin say 100x and its the best advice for gamers that wanna make a community.
Sadly he repeats it 100x for a reason, lots of dudes cant accept this fact. Its sad.. almost tragic. WAKE UP 🤣😐
We're the survivors of of the 26 minute mark, I love watching your content! Even though I have shifted my focus away from streaming myself I find these videos an extremely useful tool, as well as the knowledge I gain from even thinking in the same way as these videos portray.
I've now reached the 36 minute mark... and I already sub to the Patreon :D
Web3 ftw! Great vids as always Devin many thanks
an the esports chat too! why not, faze clan @ 1b? hooboy...
36 mins... haha I'll support/subscribe when things are more stable for me lol
36 minute mark crew, hello Devin!
16:50 would be a nice short. TikTok (from a mobile user) has great built in edit features. You have an idea you can run with it. Anywhere you are. That is one of the biggest threats I think for RUclips.
Also, I have been using Restream IO to restream to all three major platforms and growing on all three. (for the last three months)
[answering the secret call] thank you for continuing to make this stuff
It’s been sooooo long :)))) missed ya
i watched 43:35. Sorry, I was not able to survive to the end Kappa Great video btw
So much insight here, as usual.
You blame women not succeeding on there being a cultural problem. Maybe true
Have you considered that maybe more men play games than women? If you agree to that then you would also have to accept the science that people tend to be fans of other people who represent them.
It's the same argument you use as a reason to have more female influences, so that it brings in more female viewers. This is creating a cycle where, we can't get female influencers because the customers are male and we can't get female customers because there aren't as many female influencers.
This problem is systemtic but it's not a cultural issue, its a scientific fact that men, women, religions, races, everyone tends to be fans of people who are like them. Even though rich millionaires playing games are nothing like me, we still get hooked on the appearance of things.
So in conclusion, I agree it's a problem and they have a disadvantage but I disagree that its a cultural problem isolated to gaming, its a broad issue. It's the same reason men have advantage in game design and CS, they grew up playing games. Men have been dominating that ecosystem for years. If you want to reverse the roles and argue why men aren't more prevalent in the make-up market, I'd love to hear you argue that its due to cultural issues between men and women, it's not rocket science to believe that women are on average going to be more into make-up, so women dominate that space as marketers etc.
Some hobbies attract certain demographics, it doesn't mean the culture is toxic.
Agree. I'm a woman who receives very positive feedback and community members from my long-form content on Destiny 2. The shorts crowd can be horrible, but I'm using shorts to grow my subscriber count. It works.
Over 95% of my viewers are men. Probably more than that.
Also, if you're a fan of psychology, men and women, as a whole, have different interests. I am an outlier in the female world.
@@Di_bear Glad you're having a good experience, it would be nice to hear more of that. I agree there are outliers with gender but generally each have their own different interests.
I think getting more women to watch streamers is going to be hard if its simply not an interest of theirs. The fact that your audience is predominately male kind of disproves my idea that women would attract women.
Always great info from this guy.
When you restream at the same time, does that not break Twitch's partner/affiliate agreement? Any insight into that? Also happy 36 minutes, Devin
It does.
great vid as always!
Will you please take this audio and just upload on buzzsprout for podcasts
Great video Devin
Thumbnail top tier
36 min crew! Not really a fan of esports stuff so will opt out of that 🤘🏻fan of biz topics tho!
36 minute gang, enjoy the engagement lol
Does tiktok live break the exclusivity rule for Twitch partners?
36 minutes baby!