Nikon Acquires RED - The Absolute Truth - Almost Everyone Is Wrong!
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- Опубликовано: 11 июл 2024
- THIS EPISODE - I break down the simple truth of what Nikon buying RED looks like and why its going to be great!
Here is the Livestream with Jarred Land discussing the future with Nikon
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Highlights :
* 00:00 Nikon acquired RED Digital Cinema, and while there are mixed opinions, there is a high chance that it will lead to something great.
* 01:05 Nikon acquired RED to gain access to new technology and knowledge, not due to financial insolvency, and RED had gained success with directors like David Fer, Peter Jackson, and Steven Suberg.
* 03:21 Nikon acquired RED because they are an established cinema camera company that pushes the industry with groundbreaking technology, not just for their compressed raw patent.
* 05:05 Nikon acquired RED to enter a new market and compete with their compressed raw patent, after losing a lawsuit over patent infringement.
* 07:51 Nikon acquired RED's patent, leading to a negotiation and eventual licensing of the patent, so it's time to move on from the technology dispute.
* 10:54 Nikon acquired RED to enter the Cinema Camera World, as RED is innovative and disruptive, and Jim's successful exit strategy with Oakley demonstrates his business acumen.
* 13:25 Nikon acquired RED as an entry into the cinema camera market, leveraging RED's innovation and resources, likely as an exit strategy for the founders.
* 16:57 Nikon's acquisition of RED won't change much, and the company will continue to disrupt the industry with its innovative technology.
Thank you for that!
I wish people can start being more positive and have a little more respect for companies like Nikon > im so glad you made a video that was positive and based in fact not trying to spin the story into something dramatic. I think if Nikon has been around for over 100 years they know what they are doing.
The truth matters. I shot Nikon for years until they said they weren’t going to make a full frame sensor and I switched. I loved Nikon. They always made great cameras and really nice glass. I think this is really going to be cool to see what these companies do together.
@@ScottBalkum fully agree and looking foward to the future of these 2 giants of imaging. looking forward to more of your Content Scott . thanks.:)
This analysis is brilliant, and I think the same. It will be like DJI buying Hasselblad. DJI is allowing Hasselblad to be Hasselblad for all of the reasons that you mentioned.
Nikon is kind of a disruptor in the camera industry as well. They lay low for years and then release something that's years ahead of the competition.
how so?
Sarcasm? They was basically dead until they finally made a FF mirrorless system after Sony dethroned their DSLR sales.
@@GrenlandUnderVannDead??? That is seriously reaching and grabbing at air.
How can they be years ahead of the competition when they buy their sensors from Sony?
The two most innovative are Sony and Canon. Both make their own sensors. But atm, Sony has a clear lead with their new AI AF and Global Shutter sensor.
@@GrenlandUnderVann Sony innovates, no question about that but Nikon put them on notice with the Z9. No mechanical shutter, in-body RAW and best in class video specs.
After being the only Nikon guy on your livestreams for years, it’s nice for others to discover your awesome and resourceful content 👍
Great work Scott. I know we can all trust this info coming from you! 🤘🏽🤘🏽🤘🏽
Thank you my friend!
I imagine that RED will continue to operate as it has. Nikon's biggest growing pains have been off-shoring production, and they've made adjustments. Being that Nikon makes their own glass, I can see Nikkor lenses on cinecameras.
There are a lot of converted Nikon lenses out there for Cine already. I would absolutely welcome some purpose built Nikon Cine glass.
Perfectly sensible decision on both sides. Nikon money, manufacturing process, QC, build quality and RED's IP, design, market knowledge and brand reach. Jared will be locked in for a year or two during transition I've no doubt. Gives Nikon new pro-sumer and high end markets they can get their organisational teeth into and seriously compete with Canon and Sony, and maybe even Arri. They also make exceptions lenses. Wouldn't expect to see anything new for a year but their pricing decisions and market placement are going be very interesting.
Omg, I just found this channel and this is the most lucid, non-delusional, objective and sound explanation yet. Very well done my friend. You nailed it and as a Nikon shooter, it is good to see objectivity. Thank you for you factual approach. You definitely have a new subscriber in myself
Thank you for the kind words. I’m kind of excited. Nikon has always been the underdog in video and they started getting serious with the Z8/Z9. And with this acquisition, they are very serious. That means Nikon elevates up and RED continues to grow. Nikon was my first purchased film camera and I continued to use them for 15 years.
I disagree with parts of your assessment and agree with other parts. I think Nikon was winning the patent challenge. This would have opened the patent to fresh challenges by Canon & Sony, and this is what created the strategic environment for the suit to be dismissed without prejudice, for Nikon to continue using NRAW without settling in court, and for Nikon to buy and for Red to sell. Red's future is guaranteed, the patent remains uncompromised (which it wouldn't have been, had the suit played out), and Nikon has control of it over its competitors. Understand that if Nikon had won (as I think it would have), this would have benefitted Nikon's competitors too. THIS is why Nikon chose to dismiss the suit and buy Red rather than win in court.
Attractive to Red is Nikon's manufacturing bandwidth and capabilities - Nikon is not just some camera manufacturer, it's a precision engineering company first and foremost. While Sony's sensor manufacturing division supplies to Nikon (and supplies to Sony's camera division too, as well as others), it's important to know that Nikon designs its OWN sensors, and supplies Sony with precision wafer etching machines used in its sensor manufacturing facility. Remember, Nikon make the best microscopes in the world while Canon make unrivalled photocopiers!
Nikon's Z mount is the widest and thinnest flange in the mirrorless market, meaning everything can be made to adapt to it. Red can make Nikon Z mount cameras without losing access to a single lens ever used previously on a Red camera - Nikon's respect of legacy is unparalleled, and every single lens ever made for Nikon can be mounted on and used by a Z9. Nikon's VR and IBIS combination is unrivalled, putting, in-camera, perfectly stabilised, tracked and autofocused footage within the reach of ultra-small Red camera rigs in the future.
Many think Nikon has gained a global shutter, and I suppose it has, but that shutter sensor runs far too hot to exist in a mirrorless camera. It needs a LOT of cooling. But Nikon has acquired a digital cinema camera brand, and that's worth having. It now also has access to global shutter technology without having to licence from Sony. I don't know yet if Tower is a better option. I'm not on the inside track, in order to understand that part of the landscape. Time will tell.
While I disagree a little with you on how we've got where we are, I'm very excited for both Nikon and Red going forward. I think each will become greater than the sum of their existing parts.
PS: Thank you for pronouncing Nikon correctly. It's appreciated! 🙂
I encourage you to watch the livstreams where I’ve had the president of RED on to clear it up. Nikon did not win. It did happen just like I stated in the video.
It make a lot of sense(cents) for Nikon to buy RED. RED has what Nikon isn't good at and u save a lot of time and money at R&D. Nikon has the capacity to build all RED hardware easily in Japan and Thailand, great access to Nikon semiconducting
This is a W take. Thanks for giving us ACCURACY on the topic instead of telling everyone the sky is falling lol
Thanks man!
I am a new subscriber here after listening to this lucid explanation of the Nikon/Red saga. I am a Nikon shooter, sports, for years, and now using the Z9 but very few videos. Surely Nikon and Canon have created many great items but we must not forget Olympus. I live and provide anesthesia here in central east coast Florida. If any of you have had a colonoscopy in the last 4-5 years , its a good chance you have become very familiar with Olympus products, namely the colonoscope. Olympus provides the lion's share of scopes. Yes indeed folks, 55 inches of the finest flexible example of fiberoptic technology but most just sleep through the experience thanks to me. Which any luck, your gastroenterologist gave you some digitized photos for you to stick to your refrigerator door. See you in the GI lab. .....
I was really impressed with their Z8 and Z9. The internal 8K NRAW is really good and their video assist features and accessories were well intentioned such as their USB-C control handgrip.
This was the only video I was prepared to watch on the subject. Thanks Scott.
Love the backdrop as well!
Thank you.
There's market for video cameras between Nikon current's hybrid cameras and Red's cine cameras: Video cameras used for corporate, broadcast, events etc... This is a market where Sony, Canon and Black Magic sell FX6s, FX9s, c70s, C300s, BMPCCs, Ursas etc. Even though Nikon could develop and bring to market a camera in that space with their technology, without the brand name it would be very hard if not impossible to break into it. Red doesn't really operate in that market either but they have a brand name that could help. Nikon/Red together maybe have the resources/ support/ distribution to expand there?
Yup. That’s the ticket for sure.
Watched the livestream, live for the most part, but then I had to deal with the realities of my time zone. So after watching this great little gem, I'll go back and watch the remaining 20-30 min of that.
I was on the same page as you from the very beginning on the whats and the whys of the acquisition. I think short term in the next 2-5 years the biggest uncertainty will be revolving around the RF mount. Beyond that, it's mostly about preserving and expanding the community.
Thank you for putting this together, love the hat!!!
Strongly Believe this a great move from both manufacturers… great in sight on the video …
I really don't get what's all the fuss. I really think things wouldn't change a lot based on how things went with MRMC Bolt purchase by Nikon. It's still a standalone company and still does the same product it made before and still keeps its innovation like it did before. Sure, something might change business-wise, but overall it won't relate to the product itself, so as a customer anyone wouldn't notice at all. Nikon is a pretty conservative company, and while some see it as a negative - it's actually a positive, because they do stand for their products and support for decades. The F mount is the most long-lasting mount on the photo market (age-wise), and a lot of products that Nikon has made were produced for decades - and this alone is a thing that cinema camera business lacks a lot today, the lifespan of things has become too short. Red has come up with a really powerful new brain recently, I suppose things are going to get as they should with an inrush of money from Nikon.
Speaking of mounts - as I've told years ago, making a baked-in mount was the most backwards thing that Red has made in their cameras. They should have kept the concept of an interchangeable mount for exact this reason - it's way more future-proof to make them as they were instead of crippling all bodies with just one mount, despite it's highly adoptable. Who said one can't make an interchangeable mount that can include an RF in the list? When DSMC1/2 was made there were basically no mounts with short flange widely adopted, and still - my honest opinion is that cinema cameras should not be stuck with a photographic lens mount, period. Especially when any mount in photographic world always tries to connect you to a certain brand, while in the world of cinema PL is an open standard, as is LPL, despite it was originally made by Arri.
All those people with questions "what's gonna happen to RF mount?!" wouldn't be here in panic if the original mount base was interchangeable on DSMC3
Yeah many DP's using the Bolt mount RED bodies. Now that LED virtual backgrounds are utilizing mocon with the Unreal engine Nikon can integrate and leverage their gear for this type of production.
Probably the only intelligent take on this bombshell of news. Subbed!
Now Nikon has a full working studio in in the center of Hollywood.
Nope. RSH was not in the sale.
The industry needs better ecosystems, not just cameras. With Nikon integrating robotics and other companies, now with RED, and their strategic direction with AI, we'll find them working on doing a full integrated system for cinema.
What they could do now is attack davinci resolve. Or... buy Black Magic. :)
Yours is the one voice I’ve been wanting to hear on this.
I subscribe to you just now this is my first video because I want to see you grow into a Nikon person as that is my camera of business for 10 years and going. let’s see what happens. I loved your takes all the best is yours.
Thanks for this Scott!
Great video Scott. Thanks for clearing up things.
Your assessment is spot on. Hey as a long time Nikon shooter I am so pleased they have stepped up their involvement in video / cinema. I’m glad I stuck with them through the evolution of film, DSLR, mirrorless and 4K /8K video in “DSLR” bodies. And I’m encouraged by the combination of Red and Nikon.
I would say that Blackmagic has been more disruptive than RED. The Nikon acquisition will allow RED cameras to be more affordable in the future.
Thank you for the very informative video!! Really appreciate it. It puts all the stuff that happened in perspective.
Thank you so much for this excellent video, Scott. There was, maybe still is, an agitated sea 🌊 full of worries, wrong concepts and fears; it’s normal, but you know what they say: “after the storm the calm always arrives” I’ll catch up with your live stream asap. I’m sure this will bring us a bunch of good stuff in the near future. Cheers from Italy!
1) Most buy ups are not a success, and 2) Removes the original company after a short time.
It does happen a lot. Our best model is Marc Roberts motion control. Nikon bought them a long while ago and they are still basically the same. So, that’s good.
this is the best take I've heard. Good job Scott. Mind if I use some of this audio for my podcast. or better yet, come on my show.
When is your show? ;)
@@ScottBalkumvahgan is cool it will be a great talk 👍🏼
What Nikon also gets is the people working at Red. Hard to make good products without good people. And Red gains access to the larger Nikon network, like suppliers. On the other hand, Nikon gets the access to Red customers. Eventually they may rename it to Nikon Red or Red by Nikon but it would be stupid to completely kill Red and fully merge it into Nikon.
As a side note: A lot of people don't seem to know the true size of Nikon. Cameras, while being a good part of the company, are just that, a part. There is a lot more...
REKON...
Great POV piece, Scott! Really enjoyed your industry perspective.
Best intro ever. Subbed!
Interesting comments. I've certainly been a Nikon camera user (presently a Z8 and Z9) for about 40 years, but I've been a stockbroker for longer. I'm sure that it's difficult to know exactly what went down, but your likely scenario is certainly the most likely than most of the rants and raves and outright speculation I've heard about the merger. I think from a Nikon standpoint, as you said, it's probably a far cheaper route to becoming a player in the cinema camera world, not to speak of the value of the compressed RAW rights, and the interesting global shutter technology as another factor. While I'm not terribly interested in creating video, I know that I am a minority, a quite small minority in that regard. RED will probably has technology that will boost the video capability of the Nikon mirrorless offerings. QUESTION: RED using the Canon RF mount: I would think (as a non-techie) that for current RED owners, switching lens mounts would potentially be expensive. I wonder if Nikon could create a RFTZ Adapter to allow for continuing use of the RED owners' arsenal of lenses on a Nikon Z mount cine camera? Eventually, I would bet that RED would benefit having Nikon's excellent glass and lens expertise. So, along with an eventual exit strategy, if Nikon plays nice with RED upper management, then RED employees could continue to have real enjoyment and a simblance of control within their wholly-owned by Nikon subsidiary. The next three to five years should be interesting.
Great video Scott
great explanation, reasonable and makes sense..
So glad you mentioned Nikon acquiring MRMC the maker of Cinebot (a motion control camera robot). And, RED is used heavily with this system. Now that Nikon owns RED, we are certain to get more integration with cine motion control, from sensors to the servos to the glass. I'm also sure Nikon will leverage a Z mount on a RED body with some new Nikon Cine lenses. LED vitrtual backdrops utilizing the Unreal Engine combined with motion control is the future and Nikon has set themselves up nicely for it. So it may not have been all about compressed RAW.
I am a long time Nikon shooter, not actually intersted doing video (so a photographer). First of all Nikon is considered mainly an optical company. Let me provide my predictions:
I believe that Nikon will bring Z mount. Nikon Z mount is adapter friendly (though it seems that is very difficult technically to create an RF adapter for them - so I would expect to have a mount replacing mechanism in the beginning to support old RF users) plus some amazing Cine Nikon Optics to RED. Even if you are using a non Cine Nikon Z lens, RED will be able to use the modern algorithms to minimize focus breathing when you are using a Z lens - Nikon of course will share that info. (PS: I am taking a risk now, as I understand that Cine world will hate me for what I have just writen).
Regarding the patent, the Japan camera manufacturers have a long history on sharing (or exchanging) their patents and this is the reason that we have seen so great improvements over the years by all of them. So, this acqusition will make it clear, which brand really wants to use RAW on video on their consumer camears and which not.
The next question is how the acquisition will benefit Nikon hybrid cameras as well. Sensor technology, better video UI, common video RAW format (making an easy way to choose a Nikon camera if you already using a RED or the opposite), better video functionality.
Finally, Nikon themselves can earn from economy of scale. RED and Nikon will be able to share processors, sensors, software, algorithms and many more.
Surprisingly, the patent has been licensed to almost all the major players already. ;)
Nikon Z lenses are generally very well breathing corrected already.
Thanks Scott!
Subscribed thanks to Vahagraphy :)
Awesome. Thank you. I hope to be able to get on his show soon.
I really enjoyed your take on the situation but even more the delivery. You have a visual and sound presence that makes one want to listen. Do you work both sides of the camera?
I am not in the cine realm and do not even watch movies, but a Nikon still photographer and many decades in the recording industry as studio owner who recorded a number of original songs for major movies and an electronic engineer I was very interested in the Nikon move. The company has technical capabilities that align with manufacturing needs of RED and the combination of the two companies makes more sense than the complaining film posters seem to understand.
Nikon has gone through its own transition into a more flexible forward thinking company with well made products and a loyal customer base. A few years ago when the Z9 was developed it showed it could more than compete with Sony which in the stills world had become popular for features but like with all Sony products were not build as rugged or long lasting, more disposable cameras. Sony was a product in any division I refuse to buy after being burned badly by their policy of restricting replacement parts availability when a model was dropped from production.
My first digital camera was Nikon after decades of Canon use, and have been happy with my Nikon products being rugged reliable and have excellent color. Since much of my pro photo work is actor portfolios I have had to add video to our services. I have been on more film sets than seen movies in the theaters, and had a number of our original songs written and recorded songs featured in films than I have seen on the screen. One, even though I am not a song writer, I changed the lyrics during recording so was added to the writing credits for a Spielberg produced film so royalties for the original songs and production for a 80s film Back to the Future. Also did many for George Lucas who was a neighbor Skywalker Ranch.
My studio produced 197 gold and platinum albums back with people bought records and then CDs
I moved out of the US 24 years ago and fell into the film and music fields in my adopted new home and have a photo studio and put on twice monthly 2-3 day actor workshops teaching established live theater actors how to transition to film, inviting directors and casting directors for these workshops that typically have 25-60 participants. This city is the center of the live theater, and ballet which film is concentrated in a larger city 400miles to the south. There are 284drama theaters within walking distance from my home, and 9 opera houses, 54 classical music hauls and 16 ballet theaters and the oldest film studio in the world, opened first in 1904 and operated continuously.
I am interested in the tech being an electronics nerd and multiple patent holder
So the confluence of these different tech and art fields are very interesting to me and I think Nikon is on the right track, and likely the only camera company that has the long history of being involved with all the technologies from sensor design, optics, Lithography Systems, wafer production, optical glass, and a lot more, so the marriage make sense and I can't wait until new products are introduced that the Nikon and RED advantages converge.
Thank you. Yes, I’m a little bit of everything. I work as a DP, cam op, motion control tech, DIT, now I can add actor in a feature (soon to be released- extremely tiny role). I’m also a musician with a ton of music under my belt that I’ve never released because…. I have no excuse. Nikon was the first 35mm camera I ever bought, loved it. I progressed through the years through the D200 digital until Nikon announced they would not create a full frame sensor, we were all waiting. At that moment I switched to Canon. I switched between Canon and Sony over the years because of lenses that I’ve acquired. Will I switch to Nikon? possibly, if it makes sense. I did get to play with the Z9 a while back and was impressed with it to be sure. So, the future is pretty bright.
RED turns into a machine with round corner, tons of buttons, joysticks, dials.
possible.
Well said!
excellent video.
This move is the most exciting and important move in the digital world, EVER! Isee Red by Nikon and in a few years, after some Nikon cine lens, Red will become Nikon. Z mount is on all new cameras. The best part is all the Nikkor Z lens will natively be on RED (with improved autofocus) ❤
It's mind blowing to me how many people think that Red's patent on compressed raw is a curse on the industry, and holding the industry back, and bad for filmmakers.
Literally every industry in the world patents their proprietary IP and it's actually a protection of a FAIR and HEALTHY market to have this ability. When you dump the R&D money into something unique, especially for a small company like Red with limited resources, you have to have assurances that your money won't be completely wasted when anybody with a larger budget comes along and implements the same IP.
Large companies have money, that's their advantage. Small companies are much more nimble and can innovate faster, that's their advantage. And that advantage has to be protected to avoid a monopolistic market where the majors just run the small guys out of business. Hence the patent process.
You just earned a subscriber. you are the one with the most positive and most concise analysis on this issue. every other person think nikon or RED was stupid for this. i keep thinking to myself that how can you a youtuber with a few thousands of subscriber know more than Nikon, a corporation that has been around for more than a 100 years or even RED that took hollywood by storm. It didnt make sense to me. One youtuber was even saying he doesn't think thats the right path that Nikon should go and I was mad in my spirit because how can you know whats right or not for a company you are not part of and have probably evaluated the option on multiple ground before going ahead with the purchase.
Thank you very much for the positive takes and the positive outlook on the whole arrangement....
Thank you. I encourage you to watch the livestream linked in the description. Jarred Land was on from Tokyo explaining many things.
You surprised me. You’re a wonderful speaker. When I first read the title of your video, I thought you were going to be pure Clickbait and one of those crazies. But you turned out to be the smartest one of them all. Congratulations. Nobody has a crystal ball, but I think you’ve come closest. My hope is simply that some of the technology from red will trickle over to Nikon and some of Nikons technology, such as their auto focus, will trickle over to red and everybody will be the better for it. But just one criticism… Your pronunciation of Nikon is driving me fucking crazy… It’s.niiiiikon like the eye, not neeekon like the knee!
Hahahah, Believe me, all my life I called it Ni Con. I was corrected Friday by Jarred, in Japan who learned also that it was Neee Kon, by the top folks at Neee Con. :). And thank you for the kind words.
No one knows what is going to happen to RED. But I'm afraid that passion disappears when you buy out a company 100% and get a culture shock on top of that, so I think we will see a change after a few years. I am very excited to see what happens.
A "surfer shop" meets Japanese corporate culture.
The best analogy to me was RED was Punk Rock.
Well said… At the very least there are 5 plus Red cameras that recently hit the market that will be viable for years…
Interesting points. IMO Nikon realized that the license was ultimately more costly than just purchasing Red. It’s important to note that entering the cinema space is likely not something in Nikon’s interest. That puts them directly in competition with Sony in the Cinema space. Nikon does not need Red’s global shutter sensor… it’s to power hungry. It has excessive cooling requirements that make it unsuitable for use in a mirrorless body.
Sony’s new global shutter sensor seems to have all the advantages of Red’s global shutter, but is an infinitely more modern design. Exposure latitude is equal to Red’s sensor. The power requirements are far less than Red’s sensor. The cooling requirements are much lower. Sony’s sensor is both backside illuminated and stacked. There AF is second to none. It is the most advanced sensor ever sold. Nikon no doubt would like access to this sensor. So I do not think they will risk access to this sensor, risking their entire core business, by making enemies with Sony.
I don’t think this traditional Japanese company has any intention of entering the high end cinema space. Canon has not… Fujifilm has not. And I believe that’s how it will stay. I do expect internal compressed raw… perhaps even RedCode raw to make its way into Nikon cameras. We might see Red color science make its way into Nikon cameras.
FYI: I never bought into the panic when the lawsuits were filed. Jarred Land was posting around the same time on Instagram that he was in Japan, at Nikon HQ. So I knew a deal had been struck.
There’s a couple of points you make that aren’t accurate but I can see where you derived it from. The license didn’t cost Nikon anything. They simply raised the price of the cameras by the license amount. It is a per unit cost, not an annual cost. Entering the cinema space is actually something Nikon does want. The GS sensor isn’t power hungry at all. That “excessive cooling” you speak of is not for what you think it is. The sensor doesn’t “run away” with heat. It does generate some. The peltier cooler is actually about stability. Image sensors generate a typical noise. A blackshade gets cancels out this noise. But, the noise of a sensor changes with varying conditions, temp, load, etc. So, each time you hit record, the sensor naturally warms up some. Its no where near as much as you think. But, the moment it changes temp, the noise changes. the active cooling is maintaining a constant temp on the sensor itself through a variety of conditions. On previous gen cameras, when you change out side temp by 5-10 degrees or so, you’d want to blackshade again because the fan cooling couldn’t keep up with the swing.
Now, the active cooling allows more than a 30F swing with no adjustment to blackshade. The entire raptorX pulls less power than DSMC2 Monstro.
Sony’s new sensor is nothing at all like RED’s. It isn’t more modern, its actually several steps back. You could compare the Sony sensor to the OG Komodo sensor except the Komodo sensor has more dynamic range than Sony’s. Where’s a reason Sony didn’t list the DR for the A9iii. It isn’t special. It is exceptionally average. On top of that, you should compare Komodo’s power draw to Sony’s and you’ll find similar measurements although the nod does go to Sony because it draws a little less. But its not anywhere close to what you think it is compared to Komodo. Take the Raptor X’s sensor, and its 17+ native stops of DR and a trick to get up to 21 and its not even in the same ballpark. Add in shooting 8K vs 4K. Add in 120fps at 8k vs 120fps at 4k. Now add in RAW vs, h.265. These 2 are not the same. They aren’t even close.
There are 3 top camera manufacturers. Sony, Canon and Nikon. Despite what you said, Canon has absolutely entered the high end cinema market. C500 was way back in 2013. C500mkii now, C700’s. Sony has entered as you know. Nikon is the only one who didn’t. And now they want to. I believe REDRaw will be used in Nikon cameras and dump Tico as R3D is widely adapted. I suspect it won’t be offered in their middle tier though.
As for the panic, there wasn’t ever any. RED was solid in their position. And despite what you think, that purchase deal did not happen at that time. It happened well after Nikon agreed to license the patent as I stated in my video.
This is all good discussion points. The conversations need to be had and the correct information needs to be shared, which is what I am doing. There are far too many youtube speculators passing information around as fact and filling people’s heads with wrong data. They’d be far better off just stating its their opinion and move along. But, it is what it is. What I said in this video, and I encourage you to watch the entire thing and not skip at all, is the truth. It is what happened. It isn’t speculation, except where I say it is.
I believe you have confirmed that Nikon took a hit on the license cost. We know that initially when Nikon introduced raw in their Z9, they had not yet struck a licensing deal with Red… because if they did… no one would have been sued. But after the deal the Z9 did not see a price increase. So logically, if the cost to produce the cameras went up… because of the license cost… and Nikon did not increase the price of the cameras, then Nikon must have taken a hit.
So that much is demonstratively proven. I won’t get into dynamic range… I’ll just say that in the testing I’ve seen, the dynamic range numbers touted by Red, do not seem to align with the results reported by the testers. I’m not saying they are bad… just not as wonderful as Red reports.
As for power consumption:
- Komodo OG is rated at 37-45Wh
- Sony A9III is rated at 6.8Wh in video mode
The 16.4 Wh battery that powers the A9III for over 2 hours is wholly inadequate to power even a Red Komodo with its much smaller S35 sensor. Granted the Z9 sports a much larger EN-EL18D 36Wh battery. But this does not take into consideration power for IBIS, advance AF etc…
I won’t get into which is more sophisticated. I think it’s quite obvious that Sony makes the most advance sensor available in any camera today.
FYI, I own all of these cameras and I’ve compared them in some detail. If Nikon decides to start utilizing Red sensors in their mirrorless bodies they will be taking a huge step backwards technologically to their competition from both Canon and Sony. It would jeopardize their core business. Which is something I doubt they would want to do.
@@angryrabbitproductions1690 I will try to respond to your other comments in a bit, a bit tied up right now, but 1 comment, the DR, I’d say, just wait a few hours. You’ll see real proof.
Well, now I’m intrigued.
@@ScottBalkumI do sincerely hope that N-Raw/TicoRaw prevails, as that format is a breeze to edit in resolve! Nikon also managed to do 4K full frame of up to 120fps in N-Raw, on a 8K camera! No windowing as opposed to REDs cropping methods (or any other manufacturers video raw, except BM UMP 12K). So if you want to save more storage space yet still use the full sensor size, you can do that. Color science and log profiles is another topic though.
Unrelated, but you sound just like Benjamin Byron Davis.
I have seen you in online discussions with Jarred Land. So I k ow you two are close, I realise. But I shall be the arrogant one nonetheless and tell you, you were accurate in most except why, Jim and Jarred decided to sell. The elephant in to room you did not mention. Yes Sony.. if you look at the release of the Komodo it had a vastly improved Auto focus. It's hard to for us oldies to believe that this is an important selling factor in high end cinema camera's but now it is. The latest VRaptor DSMC3 have more improved auto focus over Komodo. These types of development cost money. A lot of money. Jim and Jarred got to the point where they realised that they need a lot of investment money for RED's future development. Enter Nikon. Their camera division was hurting due to lack of presence in the cinema section similar to Canon. For Nikon it was do an Olympus or; buy Red. So Nikon camera division now survives and Red have the development money and resources and infrastructure of one of the major Japanese. So now Red can compete with the Elephant in to room.
Well said
HAS ANYONE REALIZE THE 2024 OLYMPICS???? PERFECT TIMING.......NIKON FOR THE GOLD.
So I would just comment to say though that while yes the patent is clearly valid and strong in the US, however the patent is so broad it is problematic that it was ever awarded as broad as it is and goes against the initial intention of the patent system. This isn’t so much about the validity of this single patent, it’s about the need for an entire reform of the US patent system, one that far to often effects others around the world who don’t have ways of voting for change in this regard.
I think generally you are right overall here though Scott, I don’t know if the separation of two events are quite so disconnected, and I think RED might have also known their strongest patent was on the way out in the next few years. To be clear, I’m saying this was an incredibly solid point in time to exit and cash out of an incredible brand they created.
Well, the interesting part that few seem to talk about, except on my channel a few times, there is another patent. A newer, updated patent, solid for 14 more years. And its the IP everyone needs to license. The one everyone talks about it actually older and not used as much by RED today. There was a switch about 4ish years ago. The new is the future, a huge future. And Nikon will own that.
Hey, kinda new to this channel, is that a green screen window in the background or LED panels?
Its a 75” tv
@@ScottBalkum That's nuts!! Thank you for replying
Well i assume the first thing that will happen would be that red from now on will not come with an RF-mount?
Congratulations on the new setup. Could you please straighten the lampshade behind you? It would greatly appease my OCD.
Ha, well, there’s a bit of story behind that. If you’ve followed any of my lives, you’ll know that this area of my set is Rex’s, my huge dog. When he stretches, he knocks everything over, mostly that lamp. Its been repaired so many times. I didn’t have time to repair it before the video. so, it stands as a reminded. Rex rules the area. He has his own cam on the livestreams.
Just kidding, I really enjoy your content, even with the lampshade being a bit off. Hoping Nikon keeps our horizons straight!
✔✔Enjoyed that Scott, as a new RED owner, im interested to see where this leads.
It going to be cool!!!!
Stick with PL or EF mount lenses for now...
@UnconventionalReasoning I grabbed a kippertie revolva PL a few days ago, I only own the 16mm stm RF thankfully
@@RandomRoyden Doing much more photos than video, I'm a big fan of some M-mount lenses with the Nikon Z cameras.
@UnconventionalReasoning I have a sony a7iv and quite a lot of e mount myself, so im glad I didn't start investing in RF
Word.
Your Half right... Actually, RULE 41 Settlement. “A Rule 41 dismissal can mean a lot of things, so it’s pretty vague. Most relevant is that it was a joint dismissal, so both parties signed off, and it’s one without prejudice, which means if something happens in the future it can be brought back to court, FACT is Of note, a Rule 41 dismissal means that the two companies came together and agreed on something. They LOVE each other now. RUclipsrs are not lawyers..STAY in your lane.
First, thank you for watching. Second, I’m not a youtuber. Third, I’ve been through many acquisitions in my career on both side and have participated in the legal side every time. Forth, I’m not half right, I’m exactly right. I’m not telling you what I think happened. I’m telling you what happened. I do have unique knowledge on this. Don’t judge a book by its cover.
@@ScottBalkum fair enough on insite, incorrect about the LAW, OK... 😛
whatever, red is gone now is nikon cinema line, the rf mount would be discontinued soon
Mmmk
Nikon is really leapfrogging into the cinema space! When we were kids we always teased, love starts as a teasing/fight and ends up with a baby carriage. Guess we were right😅 I wonder what the stork will bring!
Concise. Accurate. Entertaining. Bravo. You waited. You thought about it. You researched. You are in the know. Well done sir. Everyone can take a deep breath and do whatever they were gonna do anyway.
And Santa Clause is real.
He isn’t? :)
TrollFarm? Bot?? Or you just being shitty? Where was Scott off in his thinking? I didn't see anything. And neither did you Rocket.@@GrenlandUnderVann
You totally dismantled the other side arguments. Well done.
He doesn't have more information that you and I have. The only facts are is Nikon OWNS Red. There is no point in debating on who won the patent law suit because the defenders of that patent have chosen to sell out, so how does that benefit the Red owner at the end of the day when their destiny is in the hands of Nikon now?
@@raredreamfootage Basic patent expires in 2028.
All for the positive in things such as this, but I do sense a wee bit of sadness in your voice towards the end of your video. RED being its own company had the option to be more available to the likes of great folks such as you, Scott. However, now under 100% control of Nikon, and a future possibility of Jarred leaving the company, could this mean less and less “surprise” visits from the well known members/leaders of team RED? Just wondering. For me, I bought into RED for multiple reasons, some of which you mentioned, them being a disrupter, Jarred Land, what cool dude, and of course their cameras. I don’t know, kinda feels like the family could soon be going their separate ways. I’m a nobody, but I am a somebody who bought into and still believes in RED. Hope your channel can still get in those surprise visits!
The sadness in my voice was that I was unable to read this all the way through without someone calling or texting me and thatI was dumb enough to think that I wouldn’t have to mute it….. :)
Hi Scott, thank you for your content. I'd like to have the same optimism that you feel (I'm sure you know more than me, but still....)... Unfortunately I believe that things will be very different for RED as we know it. Nikon will surely use RED's technology in their cameras for the masses. When a "cheap" DSLR can shoot R3D, can you imagine the devaluation of the current DSMC3 line? I Think this will be great for all the videographers and content creators in the world, it will democratize the compressed RAW all around. But my concern is about the people that invested in RED recently. Those will lose cash as an investment when they try to resell their cameras. I'm a DSMC2 owner that was planning to invest in DSMC3, and now I'll have to wait and see what's coming before making a wrong move
Well, you need to consider, change can’t happen quickly. There will be change, but its going to take time.And, a camera purchased today doesn’t suddenly do less tomorrow. REDs are incredible today and will be tomorrow.
Why would Nikon spend half a billion to gut and trash RED? 😂
Imagine Jarred and his Team of Engineers with access to Nikon’s finances, manufacturing and teams of engineers? People really aren’t thinking things through on this… And Scott nailed the lawsuit subject.
Jim’s retirement signaled the beginning of RED selling the Company. I’m amazed at how many people are getting this completely wrong… Scott’s on point.
@@ScottBalkum For sure, DSMC3 line is incredible. I'm just sharing a thought as a client of RED (DSMC2) that was thinking about jumping to the new line... I'm sure there's a lot of people feeling the same. My point is that the camera industry is currently wild and aggressive, almost every camera is near perfect if you use it well. So if Nikon wants to emerge again into the video space, they will need to be aggressive as well. If they put R3D inside a DSLR, that's a mic drop...
@@RUclips_can_ESAD Can you imagine how much they will sell when they put R3D in a DSLR?
Twenty minutes of magical thinking utterly devoid of facts. How any thinking person who followed the case would reach this conclusion without being privy to the terms of the deal or even the ultimate reason for Red to sell itself to Nikon defies logic.
I followed Red since its inception and have no doubt that Red pushed the motion picture camera makers to up their game and do so faster. And while I believe Red isn't the patent troll that many continually painted it to be, it's also clear that technological advances made by others made it clear to Jannard that it was time to exit the world of high quality motion pictures he and his company helped reach where it is today.
Heh. You actually answered your own question. What I stated in this 20 minutes is actually what happened. It was not a guess. And to how I know? :) You answered that.
This acquisition was likely a silent part of their lawsuit. It was a shock when they weren’t given the cease and desist for in camera raw while the rest of the industry was. The only way that makes sense if if this deal was in the works.
It was not. It happened exactly as I said. I’m not sure why people aren’t understanding that. What you probably don’t know is most likely your favorite brand has already licensed the patent from RED. Why don’t you have it? Because almost all the major players already licensed.
@@ScottBalkumthanks for the clarification. Great video
Love this so much. As a recent Red owner, this news was shocking, but I remain optimistic for exactly the reasons you laid out!
Unrelated, did you green screen your window to make it look like a fish tank?
I have heard many negative comments about this acquisition.
You do have to wonder why sometimes….
@@ScottBalkum I believe that RED will strengthen the video capabilities in Nikon’s hybrid cameras as well as the sensors that Nikon designs and Nikon with cutting-edge technology and their glasses.
@@ScottBalkumhehe wedding videographers turned video gear reviewers searching for clicks by spewing random sh&t when they’ve never used a red before 😂
@@TheLostKuma Facts.
Insecurity. Honestly most people just parrot each other.
”NED”
Nikon and RED - “Nikon will leverage this acquisition to expand the fast-growing professional digital cinema camera market, building on both companies' business foundations and networks, promising an exciting future of product development that will continue to push the boundaries of what is possible in film and video production.”
"REKON"
Im sorry, but what is the magic happening outside the window?
You know, its really sad. Its a beautiful scene that was shot fairly shallow with the most important part in focus, the creek. But since the entire thing is out of focus, it looks like I’ve trapped a bunch of fairies in an aquarium and holding them hostage for pixie wishes. I’m not saying that’s not what it is. It could be. But, I’m not saying it.
When com out Nikon Z8R ?
I love the naming :) It would be really cool if Nikon added an R to everything shared
There are a LOT of assumptions being made here.
The reality is that none of us were there in the legal discussions. None of us know what happened.
Your take on this is fine, but it’s not gospel. It’s just your take. It’s not necessarily “the truth”.
For me though, all that matters from this point is whether Nikon stay true to their initial cause, and release the daft compressed raw patent, and thus, let the film and video world finally move forwards without the frustrating shackles of RED’s patents. 🤞
Well, your reply is actually an assumption. I do have unique knowledge of it. But, I don’t think your response is unreasonable especially if you don’t know who I am yet. There are a ton of “in the know” people on the internet who aren’t. I am truly a nobody in the world, but a nobody with unique knowledge.
idk the legal implications of Nikon making a lens that has an RF mount option. Is Nikon allowed to legally make a lens with an RF mount? If not… RED clearly has the green light for RF mount. Does Nikon’s acquisition of RED not only fast track Nikon into Hollywood market but also give them the ability to also capitalize the RF mount market too?
My initial answer would be no. I doubt they would be. But….. here’s where it could happen. What if Canon was a little lazy in their license agreement with RED and didn’t have a stipulation as to what happens if RED is acquired? If so, technically, Nikon would now be licensed for RF. Could be interesting.
@@ScottBalkumthat was my exact thought! It seems like an impossibility and something that could never happen… but maybe Nikon did their due diligence going over RED’s contract and agreements with other companies and saw something Canon didn’t see? If Canon did over look it, and Nikon can leg sweep the RF market as well. I’m here for it. Love a little speculation. Also love RED. I seem to be one of none here in Los Angeles that is hyped about this.
Nikon VV 💀
Nikon are betting the house. They have been lagging so far behind their competitors for so long.
I guess “go big or go home” is their drive. Could work!
Might wanna change the Red shirt....into a Nikon....
Why?
Vid was good. When u coming to Bermuda 🇧🇲 😂? We love CANADIANS 🎉
I’m not Canadian?
Nikon already have great cameras. I dont get what technology that red have can beat what nikon already has. Obviously they want to be taken seriously in video/cinema space but Red is really not that big player in cinema world. They have like 10% at most.
According to most studies, between 70 and 90 percent of acquisitions fail, so I don't share your optimism. I don't think the future looks all that good for Red shooters, but for Nikon shooters and the Camera industry overall it's good news.
Many do fail for a variety of reasons. I’ve been on both sides of acquisitions, ipos, and vice versa, many times. The successful ones have a few characteristics that make them work. Oddly enough, many of those are listed in example 3 in my video and that’s why I believe this one will work.
I saw that Tony video, too. But, this isn't your typical acquisition. Nikon bought into a space in the market they have stood back watching for a long time and after mingling with Red in the courtroom, they saw it beneficial to work together as it will lay the groundwork to potentially propel them ahead of many competitors. Sony wasn't always a camera company, they bought Minolta almost 2 decades ago and look at where they are now in this market.
@OP Again, people don’t get what Jarred and his core team of Engineers will do with access to Nikon’s Finances, Teams of Engineers in areas of great need, their manufacturing expertise and army of customer services. People are not getting what’s happening… 🤣
Shocking. Tony was almost rage flipping the table, literally swearing at the camera about Sony motion pictures and chest puffing flying Sony cameras. You can tell he was livid as he even forgot to include Arri and Black magic in his charts 😂 He's unhinged at this point. This video is the total opposite. Calm, logical, and not focused on FUD like Tony. I think he hurt his platform a lot by letting his negativity towards one brand get the better of him.
@@toongsaram Sony made (video) cameras for decades before they bought Minolta. And what happened to the Minolta brand after the acquisition? Brand is gone.
Fuji should buy Black Magic and create the GFX gawd Cam Medium Format Cinema Camera with 24BIT internal Raw and Organic Tri Sensor with 36 Stops Dynamic Range 😈! 😅
I think this would be a great merger. Their color science seems very similar.
Canon should be buying Arri now
I don’t think so. Doesn’t seem like a fit.
I’m pretty sure nothing major will change if anything at all …. But….. come on , this is 100 percent about the patent! let’s not kid ourselves …. too coincidental and that’s a ‘RED’ flag to the future of cinema cameras all over the globe.
Perhaps this is about Nikon buying RED's street cred with the video crowd, and the patent lawsuit mainly triggered the acquisition discussion?
Yeah possibly. I personally think that with the patent coming up for review in 2028 and the age of Jim Jannard it was time to retire with cash and assets to pass onto loved ones. This is very very common with company owners - they will look for someone to buy their company out at 100% - jarred probably got talked into it more so as he’s younger I believe…. But the only time an owner sells something for 100 percent is when they’re done with it.
@@UnconventionalReasoning absolutely the patent lawsuit triggered it. But RED doesn’t have street cred - they have dedicated fanboys or past owners with a chip on their shoulder , think DSMC2 dismissal, mini mag scandal. But the one thing they definitely do have is a lot of bigger companies that hate them for the patent. Nikon could take the image and the patent and erase the RED name… just saying.
@@iamkubrick Nikon may decide that, with young new videographers and filmmakers, "bigger companies hate them" is a badge of honor. And they can say that one of the things Nikon brings is a bit of reliability and corporate accountability to prevent things like the RED mini-mag scandal. But erasing the name seems like a big mistake for a company with potato cred in the video space.
@@UnconventionalReasoning yeah I agree and also Nikon have ( recent years ) not been a threat to other companies like canon and Sony. So it’s definitely a great opportunity for Nikon to become king of the hybrid and a main player in the cinema camera business. I think they won’t bury the RED name… they’ll use it for a few years to get into the cinema market. But the option is there if they want to drop the RED branding once they’re established in the cinema world.
Meh. The patent office and courts have proven on too many occasions to be anything but reliable.
I'm the last person who's about to truly believe that all these companies are literally designing what happens to really be "the same" tech inherently, close enough to really be "stepping on eachothers toes" let alone considered "essentially using the others tech." We would have had far more of these types of squabbles over the years between the rest of the pack if it were truly so.
It'll certainly be amazing to see Nikon expand with the obvious here, but just no.
Jarred won't fit into Japanese corporate culture; he is too tall.🤣
He mentioned in the livestream that he won’t wear a suit.
GoodBy RED... No more innovation is my BET!
I’m just glad to see all the pretentious Red owners eating a nice big slice of humble pie. We all know that Red owner that rests more on the name on their camera than their talent.
wow, you're strange.no one's eating anything. the most successful filmmakers in the world shoot RED.
RED is dead in 2028 anyways. Patents expire and when you have company resting on a single patent for survival there will be trouble.
Sure I know a few. I know some others with other brands too!
@@GrenlandUnderVann So. You do realize that patent that expires in 2028 isn’t the patent anyone would want to license right? The one they are licensing is the one that expires in 14 years. Heh….. Do your own research at least.
This video just shows what RED fanboys think: doesn't matter it is wrong if it comes from RED it is always right. You said dozens of times "You're wrong" so let me tell you something. You are wrong!! You just showed you know nothing about tech and you have no idea what compressing is. RAW is a file type and compressing is a process. Patenting the act of compressing a raw file is the same as patenting the act of having Log in a camera. It is BS and it is wrong.
You have the act of compression and you have the way you compress. These are two completely different things. The act of compress is make any file type size smaller. Get a 100Mb file down to 15Mb size for instance. You have two types of compression process: Lossless and lossy where lossless is the compression without lost of information and lossy lose information. The way you compress a file is the algorithm, the code you use to compress the file. There are dozens of ways to do it and you can either create your own code. It is the same as Log video, you have Canon Log, Sony Log, Apple Log, Nikon Log where Log is the process and each of these logs is a different coding behind. Each company developed their own log coding.
RED patent is for the act of compressing, not the way you compress or, in other words, the coding you use to compress. Imagine RED having a patent for the process of Log video and nobody else would be able to have log in their cameras. That is what RED did with compression and this patent should have never been accepted at first place.
So doesn't matter what you say, doesn't matter what you think, this is wrong and that is why a lot of people, professionals and amateurs, hate RED and will never buy a product from them. Now is wait to see what Nikon will do with this absurd. They have two paths to chose: sue every company that CREATE their own compress code for a raw file or leave this nonsense behind. If a company wants to compress a raw file using RED coding then it more than ok to pay for it but never for the act of compressing a RAW or any other file.
Ok. Obviously facts don’t matter to you. If you were right, RED wouldn’t have the patent. This is plain and simple. They got it. They enforced it. The US Patent OFfice upheld it every single time. These are facts. You don’t have to like them. But to deny them is extremely telling.
@@ScottBalkum The fact the patent was given doesn't mean it is right. I worked with development for more than 25 years. Compression is a process and this is fact. If this patent is correct, please explain to me why Bill Gates never patented the computer operation system? Linux, Mac OS or any other OS company owner would have to pay Microsoft royalties to use a visual operation system controlled by a mouse. Please, try explain that cause I dare you do it! It is the same situation. Microsoft patented Windows, the product, but not the process of run the OS in a processor computer based. The US patent office knows, for this case at least, as much about the difference as you know.
Do you want more examples? I can give you thousands. Why Apple didn't patented the smartphone? To be more precise, a device used to make phone calls with a touch screen with the same size as the device or less with a front and back camera capable of running applications and connect to the internet. Same situation!
None of these patents would never be accepted and that is why neither Bill Gates or Steve Jobs ever got it.
I don't know why this patent was not revoked. It is absurd to me this didn't happen yet. However, corruption is every where so I would not be shocked if there was a lot of money behind this. I really don't know. What I know for sure is that this patent is ridiculous and opens a precedent for a huge amount of other aberrations. My guess is that the US patent office just don't want to assume they did it wrong cause the financial consequences revoking the patent would bring
@@CleberToreto and what I said in my video,
“The patent was as strong as ever and no new little legal attempt was going to change that. You can argue all you want about RED receiving the patent. I’d prefer you didn’t do it in the comments because quite simply, you’re wrong. ”
Its 100% truth. RED got it. They were sued many times and the courts upheld REDs patent. Everything else is opinion. Opinion is now law. It may be what’s right or wrong, but it doesn’t matter.