@@ThatGuyNamedRickFully agreed, at the same time priority should be put on banning Big Pharmaceutical and Military Industrial Complex from buying news coverage as it can ONLY lead to extreme amounts of Propaganda.
I mentioned this in the RUclips chat. However instead of calling it an adpocolypse could we call it a tagpocolypse since there has been a dramatic cut in people's advertising revenue around a specific tag group?
You cant say this without a shadow of a doubt, the doubt being that credible secoundhand sources are saying advertisers are pulling their spending from twotch. Either you dont believe that or you just are intentionally not including that because it creates dount in your argument. When Thor made that statement, it was one without a shadow of doubt, which is false. Its like saying weather experts cannot be trusted since the hard data or actual events like a hurricane hasnt occur. You could make an educated guess, be doubtfull of it but cannot make a concrete statement and be obtuse to evidence that causes doubt.
@@halifur1) That was an hour ago, stats changed. 2) How/why does it matter if a comment is ratioed by a reply supporting it? 3) How/why do you think it's enough of a thing to even talk about?
The lesson here is simple, whether or not this really is platform wide: Creators, you need to diversify your income streams, now. Any one of the platforms you depend on for your income can just pull the rug at any time. Sometimes it’s intentional, sometimes it’s not, but it can happen.
Yep! Just started uploading to Rumble, from Twitch streams that I also export to RUclips. I'm still on the lookout for what would be the platform with the highest ROI, that isn't censorship addicted.
@@pfzhtSetting up patreon or something is also a good job. Or do what Mutha does and have another part time job in the meantime. It's really crappy how creators can always get the short end of the stick
@@miguelguillermo6159 I'm primarily concerned about reach, as I do have an income I can survive on. Is Patreon actually any good for getting discovered on?
I don't really go on twitch anymore. For a while I'd see who's streaming, click on someone I'm following, get hit with 4 adds before I get the watch and I immediately lose interest. Even if I have enough patience to power through the first adds, I still get hit with another 2 to 4 adds every 5 to 15 minutes. I know the streamers usually choose where they put adds and I know they're kinda forced to show adds in a way so I get it. But it makes the viewer experience so bad I just can't watch twitch anymore.
I have 2 Friends that are streamer and their strategy Is to Place as much as possible of the ADS at the start of the stream, and be very clear with the viewers "yes, i know It sucks, but this way you have less Ads during the rest of the stream" but then there are ADS they cannot do anything about and they are getting every time more invasive. It's really denting their community.
The few streamers I still occasionally watch do a thing where they take a quick break every hour or so to go get food/drink/use bathroom so they play an ad or two during those "pause" moments
@@chaos-lovingrabbitRUclips is already finding ways to disable ad blocked browsers to allow their site to be visited/used. Popular ones such as Brave are no longer a viable option.
AdGuard still works on Chrome for now I would use Opera or Brave Browser though at this point Google is being forced to sell Google Chrome for anti-competitive and monopolistic practices serves them right maybe they can sell it to Elon Musk and he can save adblockers.
Oh, you think it's bad now? I think Devon stack did a stream on it before, and there was an advertisement that was like almost 30 minutes. Pretty much half. The whole show was just the advertisements.
I REALLY love how transparent you are in communicating stuff like this. Both asking questions in the open, and detailed answers to chat with questions related to things like this. Transparency is so important to help educate people on matters that most would otherwise have no insight into, and it helps prevent future misunderstandings for everyone involved. Transparency, clear communication and encouraging people to learn and immerse themselves into it instead of jumping on a band wagon are all skills that are transferable to every aspect of your life, and helping your viewers learn that is really good of you and something that will help a lot of people down the line.
We also just had a major election in the US. Ad spending is going to inherently go down post-election as candidate and campaigns no longer need the advertising since they've already won or lost. This is going to naturally hit streams that discuss politics and not hit those who don't.
This isn't what's happening. I doubt much of the campaign spends on either side targeted twitch. Advertisers are specifically trying to avoid certain "political" tags. This includes tags like "Iran" and "Venezuela" which is bs and inadvertently racist since people from those countries who don't discuss politics are also being denied ad-revenue. If what you are saying was all that was happening streams with the tag "election" wouldn't go down from thousands of dollars to tens. They would just see a decrease of maybe like $50-$100 max
@@user-to7ds6sc3p They're served to everyone who opts out of location tracking (which only partially works because the internet is, at this stage, a panopticon *grumble,grumble*)
@@user-to7ds6sc3p American users are a pretty big market on a predominantly English-speaking platform like Twitch, though. How much that actually affects ad revenue hinges on how actively American politicians used Twitch for advertising
I am not sure if it's just me, but I feel like there's been more ads on RUclips and they've been more annoying. Its not rare that I see 20 second ads without skip option. So annoying.
It isn't your imagination. YT ads have been ramping up, especially the 14.9 second unskippables. I prefer NewPipe for mobile, no ads and it can run with the screen off.
@@Laverbruh RUclips appears to be doing a frog in the pot strategy with ads. They’ve been slowly increasing frequency while at the same time removing the option to skip more frequently. It could also be that some channels I watch are full sending ads and changing settings to not allow skipping, assuming that’s even possible. Either way, it’s an inconvenience, not a disaster. If the people I watch are making some extra coin because of this shift then so be it.
@@cyberdemon1702 Same. Don't know if it's RUclips thing or creator thing, but I do know that I was listening to Omori OST on RUclips and I've been getting ads after like every 5 songs (and most of those ads were un-skippable 20 seconds ads). I am not too sure, but can you not have any ad revenue on videos less that 8 minutes long? (all songs were separate video and less that 8 minutes) If so, then why un-skippable ads?? I find it weird.
I'd reccomend everyone watches devin Nash's discussion with Thor on this. It's longer but it shows how Thor might not be 100% correct. Love the guy but I dislike how confident he is when he is unsure in reality
Twitch will also tag/flag your own channel. So if you have ever been discussing things that are political, or you show too much skin, you could have got the axe. Thing is, with Trump as the coming president, ready to start swinging at all kinds of controversial stuff, and Musk wanting to go after advertisers for fishy stuff, and with the unpredictable nature of Trump(who knows how he comes to the conclusions he does), advertisers are TERRIFIED, and rightfully so. The absolute 10000% best possible decision they could make is to tighten WAY up, by the books, on board, dotting their t's and dotting their i's, taking ZERO risks. And even then they're probably going to suffer somehow.
The Ads directed to broadcast are done all the time on TSN for hockey games, football games, etc. When watching a hockey game, keep an eye on the sides of the rink. The rink sells ad space to local advertisers. So for example, when watching a game in Detroit in the arena, you'll see ads for local businesses, or maybe Starbucks. People watching on TSN might occasionally see the actual physical ads, but if the system can pick up the rink sides correctly, you'll see the boards painted with ads semi-specific to your location. With football games, it's the stuff painted on the field and anything that might be seen on ad boards at the sides of the field. Baseball, it's the backfield area. This stuff coming to games via streaming is interesting, but yes, it does bypass paying the streamer, and that's crap.
5:08 Looking at my past 4 years of Twitch, I often find that ad revenue dips in September into October and I put it down to SUBtember resulting in a higher sub count which makes sense to me as more Subscribers would result in less people being served ads and thus less ad revenue. This is of course assuming that CCV and Hours watched remain roughly the same.
It is wild to me though, i heard about this topic from DVAU where he was basically like "PirateSoftware is talking out of his ass with no evidence saying the adpocolypse isnt real" and hearing you actually talking about it im genuinely confused as to how he got that idea.
I've never heard of this DVAU before, so I can't really comment on them specifically. But, many content creators farm engagement via sensationalism. Thus they have a vested financial interest in attempting to quash more moderate takes on issues (irrespective of the accuracy of those takes).
@Endofnames the full name is DarkViperAU he's a pretty popular GTA streamer. He also does rambles where he talks about current events and other random shit and while I don't agree with all of his takes, most of the time he is decently accurate and not going for sensationalism. He does seem to genuinely believe most of the stuff he says as a lot of it started with the random topics that would come up in chat while he was gaming.
Corporate policy changes have always been Area of Effect in the worst way possible. Imagine trying to control a situation when the best thing you have is the ingredients to make a house fire... you or your team will inevitably create a house fire. You don't want to create a house fire, but when you're locked in a pitch dark tinderbox and given a bucket of gasoline and a box of matches and told "fix this situation" you're gonna have to dump the gas somewhere even if it's to use the bucket to fill it up with water pick up water, and you're gonna have to burn some matches to see in the dark. Something somewhere will go fwoosh.
What is really fascinating about those "dips" is they translate through our ENTIRE economy. Our economy functions in quarters (well, thirds, but corporate overlords call it quarters) and there are HUGE dips in January, March/April, and September.
It's funny how things are just coming full-circle back to Cable again: ad breaks on streaming, various platforms bundling together(Disney, Hulu, and ESPN have a bundle together for example). There's even ads/ad-free rates for at least a few services. Been interesting watching these things evolve over the last couple decades
I saw YukkoEX, a trans V-tuber also complain about this for a different reason. [Editing in a TL;DR: the worry is that tags could be used to not run ads against LGBT content, pushing out the viability of LGBT streamers. The Bud Light problem.] The requirement for tags for policial content also includes language to not talk about "ideology around sexuality, gender, race or religion". This was seen to opening the door to get any pro LGBT stream forcibly tagged as LGBT because quite often these figures will talk about their lived experience, or have people in chat talk about lived experiences. I believe twitch has had to make a clarifying tweet around people being aloud to talk about lived experiences, but i imagine that will not stop people reporting channels or whatever the mechanism of enforcing tags will be. [Edit Thor talks about this around 26:27] This language is made less flattering being included beside "talking about legislation [about LGBTQ rights, etc.]" and "talking about war, conflicts and national security issues." If the RUclips apocalypse is anything to go buy, this will have a nock-on effect on the viability of LGBT streaming on twitch, I imagine regardless of whether it is illegal by twitch standards. The barrage of complaints will be a nightmare for SOMEONE to deal with and/or the forced LGBT tags will ad-pocalypse specific demographics of creators.
Brands are already targeting and pulling out of brand deals with LGBT creators after the election so I have no doubt on my mind that we especially will be targeted by the adpocalypse
the question would then be: -if a soldier in a warzone streams and talks about his daily life, is that than not talking about war? -if a politician starts streaming, can he talk about political topics, he encounters in his daily life? or isnt that then just politics? - what about a P-star talking about her work? isnt that then also explicit content? not wanna say, that its not bad for the streamers and there should be a solution. im just thinking how other genres, just would use the same logic to monetize their stuff, that advertisers not wanna have their ads played on.
@spliffingrat5469 i think the difference is that human rights violations are different than something like talking about sex and violence. Its one thing to talk about how you might deal with discrimination for being part of the LGBT community, but it's different when you're talking about stuff like imperialism if you're a veteran.
@@lssjgaming1599 a soldier in an active warzone, talking about his daily life isnt a veteran talking about imperialism. when a soldier talks about what he does in war, why they do certain things, how many people died that day, then its his lived experience. you talk about "human rights violations". see how advertisers maybe not wanna have their ads played bevor that? here on YT stuff like that gets also demonetized, especially if a light is shined on it, like twitch has right now. you make +18 (non-sexual) content? well, enjoy minimum reach, limited ads and a long term fight for your "right"to those limited ads. (its a privilege btw to get paid for your content by ads. lets never forget that. especially if you have "1st world" audience). so you not only f´ed your own channel, you now show the little amount of people who watch your stuff some scam ads. so only google is making stonks, while the rest suffers lol
@@spliffingrat5469 Twitch actually classifies veterans as a protected class. Like, I used to watch a guy who was banned for hate speech because his comments on U.S. soldiers. Advertisers aren't opposed to politics though. I think that's fairly easy to demonstrate: everyone runs ads at NFL games and they double as recruitment drives for the military. What they're actually averse to is confrontation.
6:02 was literally typing a message about how it makes sense that companies would jackup advertising leading up to Christmas then cut it dramatically following Christmas so it feels nice to have my thoughts validated in real time
We (a big shoe brand) were warned by our MSSP and Proofpoint about a targeted effort to attack Twitch advertisers on Oct 25th, and our executives started getting thousands of emails a day and my WAF was getting ddos levels of script kiddie attacks on our ecomm sites. We totally pulled our twitch ads after that mess and are still waiting for it to calm down before restarting.
This is wild to learn about! When I worked for LFP Broadcasting / Hustler as a programming coordinator (basically compiling/titling/synopsizing content for export to major operators like Comcast and Time Warner) we would actually see the exact same drop in content buys (from operators AND their consumers) right around that Dec-Jan-Feb span. It was always - always - our slowest period.
43:15 Back in the dark ages of Twitch I would occasionally get hit with "ads" that were actually news reports so they were several hours long. The longest I watched was about a trainwreck at 3.5 hours. Had the stream open in another window.
I once got an ad that was 2.5 hour long religious sermon. it wasn't on twitch though, it was here on RUclips. 🤣 it turns out YT doesn't vet shit, and someone uploaded a whole ass movie into the ad system. Wonder if they ever fixed that.
Thank you for another deeply educational video, Thor. I actually assumed it was common knowledge that ads drop after December (and common sense, actually). I'm also always very happy to see someone combat the doom-sayers and sensationalists with rationalism and facts.
The ad amount thing isn't always a lie. I have gotten 15 ads once but it was still 2 minutes. So 25 ads doesn't sound off. What happens is the more ads on twitch the less time each individual ad takes to play out
Nice. Love that burrito index. Its up there with the big mac index. Also on the note of Burger king dropping $5 on advertising in streams. Was this about a year ago when Twitch had "hype chat" where you could essentially pin your message to the top of chat, and the time it stayed there for was based on how much money you put in? (kind of like super chats in RUclips live streams) .... I remember those, I heard that mods and streamers didnt even have the option to unpin/delete them. That's now evolved into bit cheers with pin ability, but can be taken down by streamer/mods if they want. Sucks to hear DK were being dumb and thinking people would be okay with it.
25:45 I swear, no one is willing to troubleshoot their own problems. They're all like "It's broken! Fix this!" and when asked if they've know how it's broken, they will just say the general thing that isn't helpful at all. People are losing ad revenue but don't know why and come up with crackpot theories or just say "it's the adpocolypse" without actual knowledge of what is happening. Combined with other people giving wrong info, this wrong spiral just keeps getting bigger. Thank you, Thor, for actually testing this. An example I can give that happened to me recently is that my main computer monitor stopped working in the middle of being in use. 99% of these people would go "it's broken!" and just replace it immediately. I actually wanted to see if it wasn't fully broken. Is it getting power? Yes, the power indicator LED is on. Is it on my pc's end? I have 2 monitors in use and the other is working, so it's not that. Is it one of the ports on my gpu? I swapped which port the two monitors plugged in to, main still has no image. Is it the plug on the monitor? Swapped which cables around on the monitor end, still no image. Instead of Display Port, is the HDMI port working? Plug an HDMI cable in to main monitor and pc. It works. I have now figured out that it's not the whole monitor that's dead, just the Display Port. While I probably will need to replace it before too long, I don't need to replace it now. People would be surprised at how many things can be easily fixed if they just turned on their brains.
@Pirate Software Ad volume: I doubt this isn't retread for you of all people, but feels very relevant to this, and never got mentioned. FCC restrictions are based on Decibels, which are not directly related to human perception. Scummy ads will circumvent this by using a low Decibels, but high LUFS which is contextually much louder to the human ear.
I have a question. as a very small streamer i don't care about the ads revenue, but the ads themself are annoying for peoples who watch me. can i just add the tag "politics" or something like that, and peoples won't get ads anymore while watching me?
I'd imagine this could work although the ad revenue has dropped by up to 80% you would still see some ads. I actually remember someone [it might've been Thor] state that having ads in the middle of the stream is better than pre-rolls. People rarely stick around to sit through pre-roll ads, but if they're already invested they will tolerate the mid roll ads. This means higher engagement throughout the stream, and an influx of newer viewers comparatively. I'd try without the tag for two weeks, and then with the tag for two weeks. Have an account or friend record how many ads they get per week on average and then compare. That way you have a data-driven idea of how much ads are affected by having the tag vs not.
To Tichat's original question, for now the answer seems to be yes. Should reduce ads, if not remove them. It could get patched at any time, and Twitch may see it as an exploit. If your not making headlines you SHOULD be safe to do it, but technically dangerous. But with Rasmachris's pre-rolls vs stream adbreaks. The only problem I see with that is other platforms get stuck with the ad breaks. So youtube viewers 'suffer' for adbreaks 'caused' by Twitch. Probably the best way to do it now, but someone gets the short straw.
@@rimprant2796 true but that’s not really what this person is saying. They are looking for a deep dive into the nuts and bolts. We get a pretty thorough rundown from Thor on his streams but it would be cool to get some video action showing “a day in the life”. How the meals are prepared, some of the medical stuff (administering chemo for example) etc
Some cool info about Bluesky. The 'Feeds' are separate servers maintained by the people who created them. They pay a fee and those within it can donate to help maintain the server. I can see the appeal for ads, but if the ecosystem is building on community support with an active community, I can see Bluesky delaying ads.
19:03 I have that feeling with our company. We are contract lab and about 90% of company policies, workflows, procedures etc. is dictated by customers. They say jump, we ask how high. They ask for elephant, we ask what colour? They own us essentialy, but with extra steps.
Frankly, unfortunate... I was hoping twitch was getting punished for their massive giant hypocritical PoS ways, but I guess not. Thanks for the data and analysis Thor.
Re Bluesky surviving without ads: I think that Bluesky has a lot higher chances to survive without ads than most other services. Primarily because it's intended as a distributed service where the Bluesky company itself doesn't have a big role with community hosted PDS, proxies, app views, etc
September being lower BPM/viewer makes sense because that's when students are going back to school. Parents are "tapped out" because of buying school supplies, and their children are often the deciding factor on buying fast food. So a .9 to .68 makes sense. October being a dud though, yeah, that's strange, especially since you'd think Halloween themed deals would be taking off.
Most of the platforms serving ads do charge advertisers for ads that are served even if the ad is muted. This also applies to if the tab is out of view or the window is hidden, even when ads are tracking if the tab and ad are viewable. There may be some exceptions, but from my understanding this isn't common.
The reason people were worried about LGBTQ+ themes losing ads was from the Nov 1 Content Classification Guidelines which initially listed said themes as political. The guidelines have since been updated to clarify that discussing personal experiences are fine, the themes are only political if spoken in an inflammatory way. Have a nice day!
@@InfiniteStyleroh yeah in todays day in age NO ONE cares about other peoples identities and totally just respect others life decisions. ESPECIALLY on the internet everyone is very open minded and respectful.
Personally i HATE ads.. all of them! If i click to watch content, i want to watch that content. Not to see ads about stuff i wont buy anyway. Its annoying as hell. And paying a monthly subscription to disable ads is insane to me. That being said, i do understand basically everything runs of money from ads.
"you make me a millionaire, and ill keep paying the employees more. you cant stop me." --- love that you say that. your awesome. keep up the great work.
The Burger King campaign was bad enough just with them "donating" $5 to advertise on streams but what made it worse is that they claimed to support streamers but in all the footage they made, they blurred the streamer's face, changed the voice and didn't provide any links to channels or anything like that. In most of the clips, they also changed the game play footage to some generic crappy flash game (presumably to avoid copyright). They actively avoided supporting streamers.
18:06 there's an important caveat there: "so long as live video is playing" -- many browsers will pause muted background video elements to save power until you return to the tab.
Thor mentions Iran in passing on a video talking about the adpocalypse being related to political streams... welp, there goes Novembers ad revenue. Twitch Turbo sounds like... a traditional payment model, where you pay for a membership and you don't see ads.
"people want to be smarter than they are, so what they believe is true becomes a hysteria." I have no idea who said this, but I think Thor reworded it so perfectly in this 30 minute video
Problem with the pre-roll ads is that you can't turn it off from the get go, you need to have a certain amount of people follow you and interact in your streams in order to even turn them off to begin with, so any new Twitch streamer will have to have pre-roll ads turned on which isn't cool ah
There is actually a bug I've had with adblockers before that causes ads to keep running like it's just not detecting that I've seen it or something, turning off the adblocker fixes it straight away though.
Hello. An additional set of data that might be interesting to look at, if you're tracking this for several years, is the difference in the monthly changes between years. Like, lets say January 2022 and 2023 both had a drop of 50% in ad revenue. Now, January 2024 instead had a drop of 95% (note: all percentages pulled directly from my rectum) Stats like that can also show smaller trends that can be used to predict larger ones
Tangentially related, but what’s somewhat concerning to me is that we aren’t really discussing the over saturation of the ad market. The number of ad’s given to the end consumer has been slowly been increasing over time. My concern is the reason for that is that ads are becoming less and less of a feasible way to support the underlying platforms we use. This means companies need to shift to a subscription only model, or increase ads again, neither of which seem appealing to the end consumer. Maybe I’m completely wrong in that, I dunno.
Just as a side comment regarding first person sources. Many journalists cannot reveal sources as it is meant to respect the code of ethics of journalism. Disclosing names or even a department associated with the source could subject the individual or group to undue harm or loss of employment. This is not to say someone shouldn't reveal any sources, but consider that we should respect first hand accounts out of safety of people or groups who can be directly harmed by disclosure.
"Do adblockers work on twitch?" from my experience, no, cause I hate watching ads, especially when it's a company or developer stream but I still get ads when I watch any stream
The adpocalipse on youtube didn't target everyone, just certain content. The rules that were implemented after affected everyone, therefore causing ad revenue being throttled for everyone.
I was actually trying to stop RUclips from recommending me some channels, and some of them cannot be removed. Some ads seem to be unable to be removed, strangely enough (talking about outside of RUclips)
The Aug increase and Sept decrease to the burrito index may be back to school ads and then drop off from there, much of the twitch community is in school in one way or anther, big increase in ads targeting people for back to school, then they're tapped for September/Oct because they've spent all their ad budget money on back to school and saving the money for the Christmas budget. Just a thought.
I would assume that the ad history is in case you go on vacation, you probably still want ads from your home country. Though it's weird that it also would give you ads from the location you visited.
I've heard that the spending is higher in December (and the months before) because they are using up their remaining budget (because, when you don't use your entire budget, upper management usually sees that as you not needing all that money anymore), but I have no sources for this, it's just something that I've heard that makes sense, and have seen happen in similar scenarios. Though the Christmas reason is probably more likely to be true, although they might both be true.
As much as I take issue with advertisers as someone that cares about privacy, the censorship aspect is not actually their fault it's because people don't understand the difference between endorsement, sponsorship and random ads so it's people in general that are the problem there. I've also seen a lot of people intentionally try to get an ad under controversial content so they can screenshot and use it to attack the person or company which is ridiculous nonsensical but effective
hm.. i thought adpocalypse meant that they were adding tons of more ads that viewers dont want to watch and giving less revenue to creators for them too.
Now I want to see you do a video where you spend the first 15 seconds 'looking at' a timer in the corner of the screen. As soon as it hits 16..... "FFFFFUUUUUUUU........."
I doubt this will get visibility but you're wrong Thor. I have 0 political tags, there is zero sexual themes, I stream rocket league and no man's sky, My Stream is all ages. I compared the last 15 days in October to the first 15 days of November and while my average views, my minutes watched, my ads per hour are all up around 10 to 20%. My revenue is down 50%. Now I'm only a thousand followers streamer with only 4000 hours streamed but I have been watching my numbers religiously for 2 years and I spent 10 years as a sales director. I'm not screaming the sky is falling, it already fell, even if not for you.
It's good that they changed the wording about the LGBTQ+ tags. Even though I still think queer persons need to be able to advocate for their right to exist. Yes, that would be legislation but it's human rights. I don't think we should demonetize people for wanting to legally exist. Also, I'm not a streamer, so I don't know how this system works exactly, but how would twitch even differentiate between people who have LGBTQ adjacent tags because they talk about those politics and people having the tag because it's their identity. I don't see a way how, without manual classification, they would prevent queer people or allies getting demonetized simply because they have that tag, even without talking about the politics.
To answer that question about whether or not twitch turbo users that also sub. This is not promoting but simply a very specific case that may help answer this question I have a rather small channel and 1 of my regular viewers has twitch turbo, but still subs to my channel. He is the ONLY person in my community with turbo. And in my dashboard I am receiving Turbo revenue the days they spend in my stream. So, in this very specific case, it would seem that the answer is yes, those who have turbo and sub still provide the ad revenue
The commercial volume is unfortunate in that it says 'average volume' of the program it is shown with. It has left a window open for them to start and end with a lower volume but up the volume in the middle so the 'average' volume stays below the line.
this is why I've started to lose respect for Asmongold, bro dropped a 'THE ADPOCALYPSE IS HERE' video, he just says wrong uninformed shit and moves on, anything his community tells him he'll believe it
Started? That's his entire career lmao All he's ever done is say what he thinks is happening, does zero fact checking, and acts like he's right because the echo chamber chat says he's right
TLDR; 😮 oh no! Anyways….
🤣
Guess they'll either move on with their lives or come to RUclips.
I believe no one should be able to profit off of politics. It's too easy to bait and drag viewers into echo chambers and extort them.
@@ThatGuyNamedRickyou just described what has happened to most of the USA to make them vote for the r apist
@@ThatGuyNamedRickFully agreed, at the same time priority should be put on banning Big Pharmaceutical and Military Industrial Complex from buying news coverage as it can ONLY lead to extreme amounts of Propaganda.
@@ThatGuyNamedRickdamn it’s almost like that’s exactly what’s happening in America right now…
Philosophers: "How could you ever truly measure the worth of a human life?"
Thor: "It's 0.8 burritos per month."
Damn I’m being grossly overvalued
now THAT'S a unit of measurement i can get behind.
I mentioned this in the RUclips chat. However instead of calling it an adpocolypse could we call it a tagpocolypse since there has been a dramatic cut in people's advertising revenue around a specific tag group?
I like it tbh, good stuff
Agree on this.
Using tags for monetization targets is really not great.
@@angela_eric how did you get ratioed 😭😭
You cant say this without a shadow of a doubt, the doubt being that credible secoundhand sources are saying advertisers are pulling their spending from twotch. Either you dont believe that or you just are intentionally not including that because it creates dount in your argument. When Thor made that statement, it was one without a shadow of doubt, which is false. Its like saying weather experts cannot be trusted since the hard data or actual events like a hurricane hasnt occur. You could make an educated guess, be doubtfull of it but cannot make a concrete statement and be obtuse to evidence that causes doubt.
@@halifur1) That was an hour ago, stats changed.
2) How/why does it matter if a comment is ratioed by a reply supporting it?
3) How/why do you think it's enough of a thing to even talk about?
The lesson here is simple, whether or not this really is platform wide:
Creators, you need to diversify your income streams, now. Any one of the platforms you depend on for your income can just pull the rug at any time. Sometimes it’s intentional, sometimes it’s not, but it can happen.
Yep! Just started uploading to Rumble, from Twitch streams that I also export to RUclips. I'm still on the lookout for what would be the platform with the highest ROI, that isn't censorship addicted.
@@pfzhtSetting up patreon or something is also a good job. Or do what Mutha does and have another part time job in the meantime. It's really crappy how creators can always get the short end of the stick
@@miguelguillermo6159 I'm primarily concerned about reach, as I do have an income I can survive on. Is Patreon actually any good for getting discovered on?
@@pfzht No. Patreon is not for discovery, it's for people who are already fans to support you.
@Thiefwriter that's about what I thought of it.
I don't really go on twitch anymore. For a while I'd see who's streaming, click on someone I'm following, get hit with 4 adds before I get the watch and I immediately lose interest. Even if I have enough patience to power through the first adds, I still get hit with another 2 to 4 adds every 5 to 15 minutes. I know the streamers usually choose where they put adds and I know they're kinda forced to show adds in a way so I get it. But it makes the viewer experience so bad I just can't watch twitch anymore.
I have 2 Friends that are streamer and their strategy Is to Place as much as possible of the ADS at the start of the stream, and be very clear with the viewers "yes, i know It sucks, but this way you have less Ads during the rest of the stream" but then there are ADS they cannot do anything about and they are getting every time more invasive. It's really denting their community.
Same
The few streamers I still occasionally watch do a thing where they take a quick break every hour or so to go get food/drink/use bathroom so they play an ad or two during those "pause" moments
I pay for both Twitch Turbo and RUclips Premium to avoid this problem.
I read the thumbnail as: "let's talk ass"
*raspberry noises*
I mean yeah, basically.
I'd listen to Thor talk about ass for 50 minutes
I like ass
This comment right here, Baseball Doggo.
I hate ads with a passion. It feels like there is ad in my face every 5 seconds. Like in the last 5 years the ads have gone CRAZY
Use Brave browser. No ads in like 7 years.
Browser with ad blocker
My saviour
@@chaos-lovingrabbitRUclips is already finding ways to disable ad blocked browsers to allow their site to be visited/used. Popular ones such as Brave are no longer a viable option.
AdGuard still works on Chrome for now I would use Opera or Brave Browser though at this point Google is being forced to sell Google Chrome for anti-competitive and monopolistic practices serves them right maybe they can sell it to Elon Musk and he can save adblockers.
Oh, you think it's bad now? I think Devon stack did a stream on it before, and there was an advertisement that was like almost 30 minutes. Pretty much half. The whole show was just the advertisements.
I REALLY love how transparent you are in communicating stuff like this.
Both asking questions in the open, and detailed answers to chat with questions related to things like this.
Transparency is so important to help educate people on matters that most would otherwise have no insight into, and it helps prevent future misunderstandings for everyone involved. Transparency, clear communication and encouraging people to learn and immerse themselves into it instead of jumping on a band wagon are all skills that are transferable to every aspect of your life, and helping your viewers learn that is really good of you and something that will help a lot of people down the line.
We also just had a major election in the US. Ad spending is going to inherently go down post-election as candidate and campaigns no longer need the advertising since they've already won or lost. This is going to naturally hit streams that discuss politics and not hit those who don't.
This isn't what's happening. I doubt much of the campaign spends on either side targeted twitch.
Advertisers are specifically trying to avoid certain "political" tags. This includes tags like "Iran" and "Venezuela" which is bs and inadvertently racist since people from those countries who don't discuss politics are also being denied ad-revenue.
If what you are saying was all that was happening streams with the tag "election" wouldn't go down from thousands of dollars to tens. They would just see a decrease of maybe like $50-$100 max
I don't think that has any major impact, as election ADs should only be served to American viewers.
@@user-to7ds6sc3p Considering that American viewers might be good chunk of add revenue, so it might have some impact.
@@user-to7ds6sc3p They're served to everyone who opts out of location tracking (which only partially works because the internet is, at this stage, a panopticon *grumble,grumble*)
@@user-to7ds6sc3p American users are a pretty big market on a predominantly English-speaking platform like Twitch, though. How much that actually affects ad revenue hinges on how actively American politicians used Twitch for advertising
I like knowing that we are not numbers to Thor, we are simply burritos
I am not sure if it's just me, but I feel like there's been more ads on RUclips and they've been more annoying. Its not rare that I see 20 second ads without skip option. So annoying.
Use an ad-blocker my dude. Haven't seen a single ad in at least 8 years. And no, I'm not paying for Premium.
@@no_alias_for_me Cant really have an ad blocker on phone... I do have an ad-blocker on PC tho
It isn't your imagination. YT ads have been ramping up, especially the 14.9 second unskippables. I prefer NewPipe for mobile, no ads and it can run with the screen off.
@@Laverbruh RUclips appears to be doing a frog in the pot strategy with ads. They’ve been slowly increasing frequency while at the same time removing the option to skip more frequently. It could also be that some channels I watch are full sending ads and changing settings to not allow skipping, assuming that’s even possible. Either way, it’s an inconvenience, not a disaster. If the people I watch are making some extra coin because of this shift then so be it.
@@cyberdemon1702 Same. Don't know if it's RUclips thing or creator thing, but I do know that I was listening to Omori OST on RUclips and I've been getting ads after like every 5 songs (and most of those ads were un-skippable 20 seconds ads). I am not too sure, but can you not have any ad revenue on videos less that 8 minutes long? (all songs were separate video and less that 8 minutes)
If so, then why un-skippable ads?? I find it weird.
I'd reccomend everyone watches devin Nash's discussion with Thor on this. It's longer but it shows how Thor might not be 100% correct.
Love the guy but I dislike how confident he is when he is unsure in reality
Twitch will also tag/flag your own channel. So if you have ever been discussing things that are political, or you show too much skin, you could have got the axe.
Thing is, with Trump as the coming president, ready to start swinging at all kinds of controversial stuff, and Musk wanting to go after advertisers for fishy stuff, and with the unpredictable nature of Trump(who knows how he comes to the conclusions he does), advertisers are TERRIFIED, and rightfully so.
The absolute 10000% best possible decision they could make is to tighten WAY up, by the books, on board, dotting their t's and dotting their i's, taking ZERO risks. And even then they're probably going to suffer somehow.
The Ads directed to broadcast are done all the time on TSN for hockey games, football games, etc. When watching a hockey game, keep an eye on the sides of the rink. The rink sells ad space to local advertisers. So for example, when watching a game in Detroit in the arena, you'll see ads for local businesses, or maybe Starbucks. People watching on TSN might occasionally see the actual physical ads, but if the system can pick up the rink sides correctly, you'll see the boards painted with ads semi-specific to your location.
With football games, it's the stuff painted on the field and anything that might be seen on ad boards at the sides of the field.
Baseball, it's the backfield area.
This stuff coming to games via streaming is interesting, but yes, it does bypass paying the streamer, and that's crap.
Women m
5:08 Looking at my past 4 years of Twitch, I often find that ad revenue dips in September into October and I put it down to SUBtember resulting in a higher sub count which makes sense to me as more Subscribers would result in less people being served ads and thus less ad revenue. This is of course assuming that CCV and Hours watched remain roughly the same.
It is wild to me though, i heard about this topic from DVAU where he was basically like "PirateSoftware is talking out of his ass with no evidence saying the adpocolypse isnt real" and hearing you actually talking about it im genuinely confused as to how he got that idea.
I've never heard of this DVAU before, so I can't really comment on them specifically. But, many content creators farm engagement via sensationalism. Thus they have a vested financial interest in attempting to quash more moderate takes on issues (irrespective of the accuracy of those takes).
@Endofnames the full name is DarkViperAU he's a pretty popular GTA streamer. He also does rambles where he talks about current events and other random shit and while I don't agree with all of his takes, most of the time he is decently accurate and not going for sensationalism. He does seem to genuinely believe most of the stuff he says as a lot of it started with the random topics that would come up in chat while he was gaming.
@@Endofnames exactly, "ADPOCALYPSE IS HERE" type of content gets more clicks than actual analysis, sadly
Corporate policy changes have always been Area of Effect in the worst way possible. Imagine trying to control a situation when the best thing you have is the ingredients to make a house fire... you or your team will inevitably create a house fire. You don't want to create a house fire, but when you're locked in a pitch dark tinderbox and given a bucket of gasoline and a box of matches and told "fix this situation" you're gonna have to dump the gas somewhere even if it's to use the bucket to fill it up with water pick up water, and you're gonna have to burn some matches to see in the dark. Something somewhere will go fwoosh.
What is really fascinating about those "dips" is they translate through our ENTIRE economy. Our economy functions in quarters (well, thirds, but corporate overlords call it quarters) and there are HUGE dips in January, March/April, and September.
It's funny how things are just coming full-circle back to Cable again: ad breaks on streaming, various platforms bundling together(Disney, Hulu, and ESPN have a bundle together for example). There's even ads/ad-free rates for at least a few services. Been interesting watching these things evolve over the last couple decades
*Greed knows no bounds.*
Companies never respect people.
I saw YukkoEX, a trans V-tuber also complain about this for a different reason.
[Editing in a TL;DR: the worry is that tags could be used to not run ads against LGBT content, pushing out the viability of LGBT streamers. The Bud Light problem.]
The requirement for tags for policial content also includes language to not talk about "ideology around sexuality, gender, race or religion".
This was seen to opening the door to get any pro LGBT stream forcibly tagged as LGBT because quite often these figures will talk about their lived experience, or have people in chat talk about lived experiences. I believe twitch has had to make a clarifying tweet around people being aloud to talk about lived experiences, but i imagine that will not stop people reporting channels or whatever the mechanism of enforcing tags will be. [Edit Thor talks about this around 26:27]
This language is made less flattering being included beside "talking about legislation [about LGBTQ rights, etc.]" and "talking about war, conflicts and national security issues."
If the RUclips apocalypse is anything to go buy, this will have a nock-on effect on the viability of LGBT streaming on twitch, I imagine regardless of whether it is illegal by twitch standards. The barrage of complaints will be a nightmare for SOMEONE to deal with and/or the forced LGBT tags will ad-pocalypse specific demographics of creators.
Brands are already targeting and pulling out of brand deals with LGBT creators after the election so I have no doubt on my mind that we especially will be targeted by the adpocalypse
the question would then be:
-if a soldier in a warzone streams and talks about his daily life, is that than not talking about war?
-if a politician starts streaming, can he talk about political topics, he encounters in his daily life? or isnt that then just politics?
- what about a P-star talking about her work? isnt that then also explicit content?
not wanna say, that its not bad for the streamers and there should be a solution. im just thinking how other genres, just would use the same logic to monetize their stuff, that advertisers not wanna have their ads played on.
@spliffingrat5469 i think the difference is that human rights violations are different than something like talking about sex and violence. Its one thing to talk about how you might deal with discrimination for being part of the LGBT community, but it's different when you're talking about stuff like imperialism if you're a veteran.
@@lssjgaming1599 a soldier in an active warzone, talking about his daily life isnt a veteran talking about imperialism.
when a soldier talks about what he does in war, why they do certain things, how many people died that day, then its his lived experience.
you talk about "human rights violations". see how advertisers maybe not wanna have their ads played bevor that?
here on YT stuff like that gets also demonetized, especially if a light is shined on it, like twitch has right now.
you make +18 (non-sexual) content? well, enjoy minimum reach, limited ads and a long term fight for your "right"to those limited ads. (its a privilege btw to get paid for your content by ads. lets never forget that. especially if you have "1st world" audience). so you not only f´ed your own channel, you now show the little amount of people who watch your stuff some scam ads. so only google is making stonks, while the rest suffers lol
@@spliffingrat5469 Twitch actually classifies veterans as a protected class. Like, I used to watch a guy who was banned for hate speech because his comments on U.S. soldiers. Advertisers aren't opposed to politics though. I think that's fairly easy to demonstrate: everyone runs ads at NFL games and they double as recruitment drives for the military. What they're actually averse to is confrontation.
6:02 was literally typing a message about how it makes sense that companies would jackup advertising leading up to Christmas then cut it dramatically following Christmas so it feels nice to have my thoughts validated in real time
We (a big shoe brand) were warned by our MSSP and Proofpoint about a targeted effort to attack Twitch advertisers on Oct 25th, and our executives started getting thousands of emails a day and my WAF was getting ddos levels of script kiddie attacks on our ecomm sites. We totally pulled our twitch ads after that mess and are still waiting for it to calm down before restarting.
This is wild to learn about! When I worked for LFP Broadcasting / Hustler as a programming coordinator (basically compiling/titling/synopsizing content for export to major operators like Comcast and Time Warner) we would actually see the exact same drop in content buys (from operators AND their consumers) right around that Dec-Jan-Feb span. It was always - always - our slowest period.
43:15 Back in the dark ages of Twitch I would occasionally get hit with "ads" that were actually news reports so they were several hours long. The longest I watched was about a trainwreck at 3.5 hours.
Had the stream open in another window.
I once got an ad that was 2.5 hour long religious sermon. it wasn't on twitch though, it was here on RUclips. 🤣
it turns out YT doesn't vet shit, and someone uploaded a whole ass movie into the ad system. Wonder if they ever fixed that.
Thank you for another deeply educational video, Thor. I actually assumed it was common knowledge that ads drop after December (and common sense, actually). I'm also always very happy to see someone combat the doom-sayers and sensationalists with rationalism and facts.
The ad amount thing isn't always a lie. I have gotten 15 ads once but it was still 2 minutes. So 25 ads doesn't sound off. What happens is the more ads on twitch the less time each individual ad takes to play out
One thing I've learned out of my time studying and getting my foot into game making. Don't argue with the Data analysis.
Nice. Love that burrito index. Its up there with the big mac index.
Also on the note of Burger king dropping $5 on advertising in streams. Was this about a year ago when Twitch had "hype chat" where you could essentially pin your message to the top of chat, and the time it stayed there for was based on how much money you put in? (kind of like super chats in RUclips live streams) .... I remember those, I heard that mods and streamers didnt even have the option to unpin/delete them. That's now evolved into bit cheers with pin ability, but can be taken down by streamer/mods if they want. Sucks to hear DK were being dumb and thinking people would be okay with it.
25:45 I swear, no one is willing to troubleshoot their own problems. They're all like "It's broken! Fix this!" and when asked if they've know how it's broken, they will just say the general thing that isn't helpful at all. People are losing ad revenue but don't know why and come up with crackpot theories or just say "it's the adpocolypse" without actual knowledge of what is happening. Combined with other people giving wrong info, this wrong spiral just keeps getting bigger. Thank you, Thor, for actually testing this.
An example I can give that happened to me recently is that my main computer monitor stopped working in the middle of being in use. 99% of these people would go "it's broken!" and just replace it immediately. I actually wanted to see if it wasn't fully broken. Is it getting power? Yes, the power indicator LED is on. Is it on my pc's end? I have 2 monitors in use and the other is working, so it's not that. Is it one of the ports on my gpu? I swapped which port the two monitors plugged in to, main still has no image. Is it the plug on the monitor? Swapped which cables around on the monitor end, still no image. Instead of Display Port, is the HDMI port working? Plug an HDMI cable in to main monitor and pc. It works. I have now figured out that it's not the whole monitor that's dead, just the Display Port. While I probably will need to replace it before too long, I don't need to replace it now.
People would be surprised at how many things can be easily fixed if they just turned on their brains.
@Pirate Software
Ad volume:
I doubt this isn't retread for you of all people, but feels very relevant to this, and never got mentioned.
FCC restrictions are based on Decibels, which are not directly related to human perception.
Scummy ads will circumvent this by using a low Decibels, but high LUFS which is contextually much louder to the human ear.
@@litppunka.5732 wow, that’s pretty interesting if true. Guess I’ll follow up thanks for the info.
i love your "pants" videos
especially on wednesdays and thursdays because i can still have you in the background while gaming
I have a question. as a very small streamer i don't care about the ads revenue, but the ads themself are annoying for peoples who watch me. can i just add the tag "politics" or something like that, and peoples won't get ads anymore while watching me?
Iirc yes, and lots of smaller streamers are doing that already
I'd imagine this could work although the ad revenue has dropped by up to 80% you would still see some ads.
I actually remember someone [it might've been Thor] state that having ads in the middle of the stream is better than pre-rolls.
People rarely stick around to sit through pre-roll ads, but if they're already invested they will tolerate the mid roll ads.
This means higher engagement throughout the stream, and an influx of newer viewers comparatively.
I'd try without the tag for two weeks, and then with the tag for two weeks.
Have an account or friend record how many ads they get per week on average and then compare.
That way you have a data-driven idea of how much ads are affected by having the tag vs not.
To Tichat's original question, for now the answer seems to be yes. Should reduce ads, if not remove them. It could get patched at any time, and Twitch may see it as an exploit. If your not making headlines you SHOULD be safe to do it, but technically dangerous.
But with Rasmachris's pre-rolls vs stream adbreaks. The only problem I see with that is other platforms get stuck with the ad breaks. So youtube viewers 'suffer' for adbreaks 'caused' by Twitch. Probably the best way to do it now, but someone gets the short straw.
Damn son that intro was nice!
6:13 I love how 'burrito stinks' and 'burrito stonks' are the exact same facial expression apart from the tears.
I know this has nothing to do with adds but "a day in the life of a ferret rescue center" would be an amazing video.
He streams his ferret rescue 24/7
@@rimprant2796 true but that’s not really what this person is saying. They are looking for a deep dive into the nuts and bolts. We get a pretty thorough rundown from Thor on his streams but it would be cool to get some video action showing “a day in the life”. How the meals are prepared, some of the medical stuff (administering chemo for example) etc
I just want to say thank you so much for breaking this down in the detail you have done. Long live the burrito index!
Some cool info about Bluesky. The 'Feeds' are separate servers maintained by the people who created them. They pay a fee and those within it can donate to help maintain the server. I can see the appeal for ads, but if the ecosystem is building on community support with an active community, I can see Bluesky delaying ads.
19:03 I have that feeling with our company. We are contract lab and about 90% of company policies, workflows, procedures etc. is dictated by customers. They say jump, we ask how high. They ask for elephant, we ask what colour? They own us essentialy, but with extra steps.
Frankly, unfortunate... I was hoping twitch was getting punished for their massive giant hypocritical PoS ways, but I guess not. Thanks for the data and analysis Thor.
Re Bluesky surviving without ads: I think that Bluesky has a lot higher chances to survive without ads than most other services. Primarily because it's intended as a distributed service where the Bluesky company itself doesn't have a big role with community hosted PDS, proxies, app views, etc
So glad to hear that it's not going to affect the ferret rescue! Was very worried
September being lower BPM/viewer makes sense because that's when students are going back to school. Parents are "tapped out" because of buying school supplies, and their children are often the deciding factor on buying fast food. So a .9 to .68 makes sense. October being a dud though, yeah, that's strange, especially since you'd think Halloween themed deals would be taking off.
Thanks for the Chapters my dude!
Most of the platforms serving ads do charge advertisers for ads that are served even if the ad is muted. This also applies to if the tab is out of view or the window is hidden, even when ads are tracking if the tab and ad are viewable. There may be some exceptions, but from my understanding this isn't common.
0:00 : PANNIKK
0:08 : Kalm
The reason people were worried about LGBTQ+ themes losing ads was from the Nov 1 Content Classification Guidelines which initially listed said themes as political. The guidelines have since been updated to clarify that discussing personal experiences are fine, the themes are only political if spoken in an inflammatory way.
Have a nice day!
Doesn't even need mentioned at all. Identity is boring and not at all an interest anyone should care for.
@@InfiniteStyleroh yeah in todays day in age NO ONE cares about other peoples identities and totally just respect others life decisions. ESPECIALLY on the internet everyone is very open minded and respectful.
tags is the perfect way to do this, because now I know how to turn off ads
Personally i HATE ads.. all of them! If i click to watch content, i want to watch that content. Not to see ads about stuff i wont buy anyway. Its annoying as hell. And paying a monthly subscription to disable ads is insane to me. That being said, i do understand basically everything runs of money from ads.
Some of us remember a time when the 5-8 channels were all we had to watch and it was all "free" but had no skip ads for 15% of the show.
"you make me a millionaire, and ill keep paying the employees more. you cant stop me." --- love that you say that. your awesome. keep up the great work.
this has to be the fastest 1 hour ever... didnt realise i was listening for an hour!
The Burger King campaign was bad enough just with them "donating" $5 to advertise on streams but what made it worse is that they claimed to support streamers but in all the footage they made, they blurred the streamer's face, changed the voice and didn't provide any links to channels or anything like that. In most of the clips, they also changed the game play footage to some generic crappy flash game (presumably to avoid copyright). They actively avoided supporting streamers.
I remember the billy mays oxyclean commerical being so loud i could hear them from across my house
"They make you a millionaire"
"I'll just keep paying the employees more, you can't stop me" - That even made my heart laugh
I have mentioned this before, but I just overall hate ads. I don't trust them.
That last thing about being owned by advertisers and losing the freedom really made me think of Angry Video Game Nerd
I love when Thor explains things to me. His ability to think thoughts is way above average
Sometimes Chicken Little is the reason we learn more about the sky. Thank you, dumb bird, for driving me to the library.
18:06 there's an important caveat there: "so long as live video is playing" -- many browsers will pause muted background video elements to save power until you return to the tab.
Thor mentions Iran in passing on a video talking about the adpocalypse being related to political streams... welp, there goes Novembers ad revenue. Twitch Turbo sounds like... a traditional payment model, where you pay for a membership and you don't see ads.
"people want to be smarter than they are, so what they believe is true becomes a hysteria."
I have no idea who said this, but I think Thor reworded it so perfectly in this 30 minute video
Me: "ah, I see." "yes" "agreed" "thought as much" "that much is obvious"
Also me: not a streamer
Problem with the pre-roll ads is that you can't turn it off from the get go, you need to have a certain amount of people follow you and interact in your streams in order to even turn them off to begin with, so any new Twitch streamer will have to have pre-roll ads turned on which isn't cool ah
"How many viewers does it take to give Thor a burrito?"
"Two viewers on average, apparently."
There is actually a bug I've had with adblockers before that causes ads to keep running like it's just not detecting that I've seen it or something, turning off the adblocker fixes it straight away though.
I love how Thor is talking about ad revenue exclusively, and one random chatter asks him his opinion on WoW Classic.
I know I'm nitpicking, but Sunder has misspelled "rescue" twice in the timestamps. I noticed it and cannot unnotice it anymore.
Thank you for your attention to detail and quality. Your videos are always impressive.🖤🏈🎩
I've never heard of that New World ad panel thing.... that's amazing. Dystopian as all hell, but cool.
Hello.
An additional set of data that might be interesting to look at, if you're tracking this for several years, is the difference in the monthly changes between years.
Like, lets say January 2022 and 2023 both had a drop of 50% in ad revenue. Now, January 2024 instead had a drop of 95% (note: all percentages pulled directly from my rectum)
Stats like that can also show smaller trends that can be used to predict larger ones
this was some high quality pants, no regrets.
Tangentially related, but what’s somewhat concerning to me is that we aren’t really discussing the over saturation of the ad market. The number of ad’s given to the end consumer has been slowly been increasing over time. My concern is the reason for that is that ads are becoming less and less of a feasible way to support the underlying platforms we use. This means companies need to shift to a subscription only model, or increase ads again, neither of which seem appealing to the end consumer. Maybe I’m completely wrong in that, I dunno.
Just as a side comment regarding first person sources. Many journalists cannot reveal sources as it is meant to respect the code of ethics of journalism. Disclosing names or even a department associated with the source could subject the individual or group to undue harm or loss of employment. This is not to say someone shouldn't reveal any sources, but consider that we should respect first hand accounts out of safety of people or groups who can be directly harmed by disclosure.
Just a support commenter flying by the interwebs 😂 ty for talking about this more informative than some.
"Do adblockers work on twitch?" from my experience, no, cause I hate watching ads, especially when it's a company or developer stream but I still get ads when I watch any stream
i love the longform content Thor keep it up, thank you :)
The adpocalipse on youtube didn't target everyone, just certain content. The rules that were implemented after affected everyone, therefore causing ad revenue being throttled for everyone.
I was actually trying to stop RUclips from recommending me some channels, and some of them cannot be removed. Some ads seem to be unable to be removed, strangely enough (talking about outside of RUclips)
The Aug increase and Sept decrease to the burrito index may be back to school ads and then drop off from there, much of the twitch community is in school in one way or anther, big increase in ads targeting people for back to school, then they're tapped for September/Oct because they've spent all their ad budget money on back to school and saving the money for the Christmas budget. Just a thought.
Thank you explaning . Now i feel better, not smarter but butter
holy shit this is extremely in depth, GOOD DATA WE LIKE DATA
I would assume that the ad history is in case you go on vacation, you probably still want ads from your home country. Though it's weird that it also would give you ads from the location you visited.
I've heard that the spending is higher in December (and the months before) because they are using up their remaining budget (because, when you don't use your entire budget, upper management usually sees that as you not needing all that money anymore), but I have no sources for this, it's just something that I've heard that makes sense, and have seen happen in similar scenarios. Though the Christmas reason is probably more likely to be true, although they might both be true.
Ironically got an AD-vil ad for this video
As much as I take issue with advertisers as someone that cares about privacy, the censorship aspect is not actually their fault it's because people don't understand the difference between endorsement, sponsorship and random ads so it's people in general that are the problem there. I've also seen a lot of people intentionally try to get an ad under controversial content so they can screenshot and use it to attack the person or company which is ridiculous nonsensical but effective
I love that you are a self made expert on like every topic these days. Teacher in every subject soon? Lol.
Man that ad in new world is funny. Imagine ppl see mcd, starbucks, or burger king on medieval walls
This was a very large pant. Like 70's bellbottom sized pant.
good gravy this is the longest, and widest, short i have ever watched.
hm.. i thought adpocalypse meant that they were adding tons of more ads that viewers dont want to watch and giving less revenue to creators for them too.
Now I want to see you do a video where you spend the first 15 seconds 'looking at' a timer in the corner of the screen. As soon as it hits 16..... "FFFFFUUUUUUUU........."
I think I figured out what's been irking me - it's like if Paul wouldn't shut up about how obviously wrong everyone is after seeing the Golden Path.
I doubt this will get visibility but you're wrong Thor. I have 0 political tags, there is zero sexual themes, I stream rocket league and no man's sky, My Stream is all ages. I compared the last 15 days in October to the first 15 days of November and while my average views, my minutes watched, my ads per hour are all up around 10 to 20%. My revenue is down 50%. Now I'm only a thousand followers streamer with only 4000 hours streamed but I have been watching my numbers religiously for 2 years and I spent 10 years as a sales director. I'm not screaming the sky is falling, it already fell, even if not for you.
RUclips is doing something similar that only affects smaller creators. It's a warning sign for the end of both platforms
Hopefully more people see this comment as this is an important data point
I would talk with a Twitch representative before you jump to conclusions
@SlamZanee new York might be seen as political right now after the election.
@@SlamZanee I would just eliminate all geo-tags, UK and New York might be considered “political”
If addpocalipse is thanos snaping fingers then you snapback like ironman...
24:09
“Iran is currently at war”
*upbeat music :D*
Hell, the markets are the same. There's always a Q4 bump, then it drops off around January-February.
It's good that they changed the wording about the LGBTQ+ tags. Even though I still think queer persons need to be able to advocate for their right to exist. Yes, that would be legislation but it's human rights. I don't think we should demonetize people for wanting to legally exist.
Also, I'm not a streamer, so I don't know how this system works exactly, but how would twitch even differentiate between people who have LGBTQ adjacent tags because they talk about those politics and people having the tag because it's their identity. I don't see a way how, without manual classification, they would prevent queer people or allies getting demonetized simply because they have that tag, even without talking about the politics.
To answer that question about whether or not twitch turbo users that also sub. This is not promoting but simply a very specific case that may help answer this question
I have a rather small channel and 1 of my regular viewers has twitch turbo, but still subs to my channel. He is the ONLY person in my community with turbo. And in my dashboard I am receiving Turbo revenue the days they spend in my stream.
So, in this very specific case, it would seem that the answer is yes, those who have turbo and sub still provide the ad revenue
The commercial volume is unfortunate in that it says 'average volume' of the program it is shown with. It has left a window open for them to start and end with a lower volume but up the volume in the middle so the 'average' volume stays below the line.
this is why I've started to lose respect for Asmongold, bro dropped a 'THE ADPOCALYPSE IS HERE' video, he just says wrong uninformed shit and moves on, anything his community tells him he'll believe it
Started? That's his entire career lmao
All he's ever done is say what he thinks is happening, does zero fact checking, and acts like he's right because the echo chamber chat says he's right
True true, he's pretty based
Its Crazy how all this stemmed from Twitch refusing to ban Hamas Piker.