The Very Real End Of Virtue Spirits...

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  • Опубликовано: 24 янв 2025

Комментарии • 403

  • @BourbonJunkies
    @BourbonJunkies  Год назад +74

    The point of this video is we will have to respond to a shit ton of people asking why we aren't calling it Virtue spirits anymore when we start calling it EverNorth publicly. Getting as many people to watch a video where we explain exactly why we re-named it answers that question for thousands of people without individually explaining it (possibly hundreds of times).
    My point is, it's true that Virtue Spirits is gone as a brand name. This resolves us constantly answering questions regarding a name.
    Thank you all for all the support and love! EverNorth Spirits Co. Forever.

    • @livewithaffection6905
      @livewithaffection6905 Год назад +8

      Perhaps you should have called it … BourbonJunkies.

    • @StephenGregory52
      @StephenGregory52 Год назад +2

      I immediately went to the merch store to try and grab a virtue glens and shirts before they were gone, but no luck. its just a name though. keep up the great work. the community appreciates and supports you guys in every way..i would really like to make the 8 hour drive up there sometime

    • @TheMarcopix
      @TheMarcopix Год назад +2

      Life happens...no biggie. Even if Buffalo Trace changed their name, I'd still drink their bourbon. You tried, made a mistake, and fixed it. Don't let it beat you up. On a side note, your entry level bourbon should be "EverNorth"...kind of like Buffalo Traces's entry level is...Buffalo Trace. Just my 2 cents.

  • @clumsyoctopus5614
    @clumsyoctopus5614 Год назад +151

    Honestly, as someone who has only casually followed your journey, Evernorth is better all around anyway. It's more memorable, it's more grounded in your home, it *feels* more connected. I realize a lot of people are attached to the Virtue name, and I'm not trying take anything away from whatever that name meant to you guys. But I think Evernorth will end up being a better vehicle for your ambitions in the grand scheme.

  • @jakechesney5217
    @jakechesney5217 Год назад +20

    It honestly could have been called muddy water...I'm still supporting you guys. End of story. We love you all and can't wait for what's next. The best is yet to come

  • @ericpfister3348
    @ericpfister3348 Год назад +8

    So that means, I’ll never get rid of my Rye three bottle since it still says virtue and is now a collectors item. But I love the new name. Congrats guys.

    • @TheMarcopix
      @TheMarcopix Год назад

      Lol...congrats. You have a 'unicorn'....

  • @Liz_DrB
    @Liz_DrB Год назад +5

    Awesome vlog! Dan, you summed up the bourbon junkies journey so far, very well. EVERNORTH captures you and Sean’s Michigan roots. Cheers! Can’t wait to travel I-75 N to visit again

  • @Johnny_
    @Johnny_ Год назад +29

    Evernorth is a super cool rebrand!! It’s super unique and honestly stands out more than Virtue does! Obviously the hours of brainwork and branding put into the name Virtue was cool as well, but I think Evernorth is going to catch on fast and help to stick in the back of people’s minds until they get the chance to try it! Can’t wait to see the growth going forward!!

  • @mybourbonjourney
    @mybourbonjourney Год назад +1

    Wish you guys nothing but the best. Change is always difficult, but what you do now for the future is the most important move to make. At the end of the day, it's a name. People are buying into you and Sean and WILL support that. Keep killing it, boys!

  • @chrispankey807
    @chrispankey807 Год назад +10

    That had to hurt a lot for you guys. I can't imagine the pain of this whole process. But as a fan, I gotta say I don't think it matters as much as you feel like it does in the grand scheme. The act of being virtuous and transparent is far more important than the name on the label. Dan and Sean are what we're loyal to, regardless of the brand name.

  • @rickl2633
    @rickl2633 Год назад +3

    Setbacks are a part of life's journey. Keep your head up and follow your dreams. I am a big fan of your channel. Good vibes are sent your way.

  • @adubmatters3584
    @adubmatters3584 Год назад +4

    Dude! You guys are crushing it!! Mistake or whatever,keep your heads up, your community is behind you and growing.. I can’t wait to make up to your tasting room to pick up your releases! Keep up the great work, i am looking forward to hopefully meet you and Sean… and thank you for helping my bourbon journey(along with so many others). Best wishes and good luck!

  • @troyleach5471
    @troyleach5471 Год назад +25

    Love the new name, I personally would not look at this as a setback but rather a new beginning! love what you guys are doing!

    • @davidbonner3367
      @davidbonner3367 Год назад +3

      Exactly!! Still the same guys doing the same thing! Can't wait to try your stuff!!

    • @BourbonJunkies
      @BourbonJunkies  Год назад +2

      Thank you for the love buddy! Seriously appreciate that and I love the perspective!

  • @CasualBourbonGamer
    @CasualBourbonGamer Год назад

    Started watching your channel half way in your journey with the branding. Its not over yet and with you guys every step through the hard times, crazy times, and good times. Keep moving forward and don't look back.

  • @christopherciulla8190
    @christopherciulla8190 Год назад +2

    I’m really sorry you guys are going through this. I know all too well what it is like to wake up in a cold sweat and my heart racing. Love the new name, but sorry you had to change. Best of luck!

  • @Ky_Tom_1056
    @Ky_Tom_1056 Год назад

    Love the new name and the end of all that stress. I know stress will always be part of the process when one is pursuing a dream, but this seemed to be a bit more than what’s usual. Stay healthy and best of luck going forward. Again, great name.

  • @carlkessler303
    @carlkessler303 Год назад +3

    Love the neon sign for Evernorth Spirits!

  • @FrankGastelum
    @FrankGastelum Год назад

    I'm probably going to start a business in the future. Your branding issue is a great teaching moment. As an entrepreneur just remember that there are no failures, just lessons to learn. Now when I start a business in the future I will likely make a list of 3-5 names to possibly use in case this happens to me, it seems to happen often!

  • @ryankopy6967
    @ryankopy6967 Год назад +5

    Dig Evernorth, the name may change but the spirit and love and people behind the business are the real heart. Keep plugging away boys.

  • @49erFanMatt
    @49erFanMatt Год назад +2

    Real tough.. sorry to hear you guys are going through that. Seems like the correct decision though. Hopefully that relieves your stress. Be well!!

  • @jonathanwilliams1974
    @jonathanwilliams1974 Год назад +2

    I like the new name better! But people don't buy the name on the bottle, they buy the contents of the bottle and they buy the people behind it. Look forward to future releases, and I may just have to become a patron to get my hands on some of it! Godspeed fellas!

  • @LekanOyefeso
    @LekanOyefeso Год назад

    Definitely sorry to hear about the setback you all are dealing with. Glad to see that you guys are persevering and rebranding now to protect yourselves and your product. I don't see why any true Junkie wouldn't support what you guys are doing. Love the new name and I look forward to watching your brand explode and grow beyond your wildest dreams!

  • @Matmanps2
    @Matmanps2 Год назад +3

    Congrats on the new name, I am in Michigan and eventually will work my way up from Lansing to support! Distribute down here if possible ;)

  • @OldFashionedWays
    @OldFashionedWays Год назад

    Hey it is a tough break. But I know you guys are handling it the right way. Need to look to the future and protect yourself. You help inspire me and I am sure many others. We are here to help and support you. Keep rocking on. cheers

  • @scottbennett6200
    @scottbennett6200 Год назад +6

    Y’all, I am so sorry you are going through the growing pains of a business.. I am sure there will be morons slap you and talk about not vetting the name and all, BUT, you mentors are CORRECT! The emotional tie to the name is just what it is, emotion. YOU ARE WHO YOU ARE and you will change the industry by being as transparent as you want to be and holding other labels to that standard!!! TRUTH IN LABELS AND DISCLOSURES! The essence of virtue only under another name!! GOOD LUCK, we, the true fans of the junkies are behind you!!!

  • @BourbonNRyeGuy
    @BourbonNRyeGuy Год назад +12

    Keep your heads up homies and keep moving forward you know the community is here to stay! Cheers 🥃

  • @Mazimo
    @Mazimo Год назад +25

    I understand the attachment to virtue but to be honest I don't associate the brand with the name, you and Sean are the brand. Whatever y'all name it doesn't really make a difference as long as you and Sean are running the brand. Make the change and know it doesn't change how people view YOUR brand. Good luck

  • @johngray5800
    @johngray5800 11 месяцев назад

    I had absolutely no clue you guys were filming 10 minutes from my house lol. That is so cool. I will be swinging by soon hopefully

  • @chrissprague5412
    @chrissprague5412 Год назад +1

    Great Video guys, Congrats with the new name and you know you guys have all my support!!

  • @greg123168
    @greg123168 Год назад +2

    lets roll, can not wait for the future of this journey!

  • @HunterWS11
    @HunterWS11 Год назад +2

    FWIW, love the new name! Best of luck in the new chapter.

  • @ghumphrey1883
    @ghumphrey1883 Год назад +2

    Let me get that sign! lol. Great new name. Keep it moving guys. Great things to come.

  • @jasellsrealtygroup_boston
    @jasellsrealtygroup_boston Год назад

    Congrats on retaking what’s yours! Your passion, your health, your focus! The greatest businesses in the world know when to, and also have the courage to make the pivot. This story is just another reason why you will be ultimately successful.

  • @hemlock1013
    @hemlock1013 8 месяцев назад

    I love Evernorth as a name!!! Love it! Keep strong and hope your journey continues on and may you prosper!

  • @krischaney9034
    @krischaney9034 Год назад

    My daughter will be 5 in a week. I've been thinking about what it would've been like to start calling her by a different name when she was two. I'm sorry you guys had to go through this, but you will power through. The fundamentals, the passion, the expertise will ensure success. Cheers to Evernorth!

  • @yelworb
    @yelworb Год назад +3

    Sorry for your troubles, At least it’s early on, best of luck to you both

  • @mattdelvalle1854
    @mattdelvalle1854 Год назад

    Sorry to hear about your bad luck gents. Keep your heads up and pushing forward. If I could support you guys more financially I would. Cheers.

  • @nickp5511
    @nickp5511 Год назад +3

    Good to get it right! Hopefully Evernorth will make it out west as in west coast:)

  • @SweetTea1987
    @SweetTea1987 11 месяцев назад

    I live nowhere near you guys, but hope I can get my hands on a bottle at some point! Don't care what the name is, I support your values, mission, and presence in this bourbon community. Cheers!

  • @Whiskey_Trek
    @Whiskey_Trek Год назад +7

    Love the new name!! Long Live Evernorth! I just hope evernorth comes south to my local stores soon🙂

  • @enotrilogy
    @enotrilogy Год назад

    Sad but your spirited enthusiasm will get thru this easily! The irony of Bud Light having Virtue is crazy. Looking forward to the next chapter....

  • @BourbonUnited
    @BourbonUnited Год назад

    Keep you heads up brother. Remember
    “This too shall pass”
    Much love coming your way. Very smart decision to make the course correction earlier than later.

  • @RingerDaClown
    @RingerDaClown Год назад

    Wisconsin here. Can't wait to see your products on the shelf! Good luck! I've enjoyed your content for a while now. Hope you guys succeed!

  • @darthsteve3145
    @darthsteve3145 Год назад +7

    Just know that everyone will continue to be supportive of your journey. Thank you for putting out great content and whiskey!

  • @Kernation
    @Kernation Год назад

    Sorry to hear that you guys had to go through that. But keep your heads up, you have a lot of people that are going to continue to follow your brand because of you guys, not a name. Myself included! Can't wait to try some Evernorth Spirits soon enough.

  • @jasonjolly6050
    @jasonjolly6050 Год назад +2

    Good Luck on your endeavors.

  • @Jason_Batman25
    @Jason_Batman25 Год назад

    “We” got this! Love the new name and I see some sweet merch ideas coming from it. I’ve got like 50 more years of drinking to go so let’s do this! 😂

  • @Canyonfuey
    @Canyonfuey Год назад

    Been following you guys since the beginning and “Evernorth” is great! Adapt and overcome and move on. Congrats on making a big decision!

  • @wwaller2
    @wwaller2 Год назад +4

    Great call handling this now. My wife recently had to rebrand her 9 year old business because even though the USPTO granted her a registered trademark on her business name, it turns out that a company has been using the name under an intent to trademark for 12 years and when they went to finalize their registration they ran into ours. So, they threatened to sue. We spoke to a few trademark attorneys (seriously...why are some of them suck terrible assholes?) and they all basically said "You can fight it, but you'll lose, and it will cost more money than you have to do it." It was a nightmare. I would have given anything to have fixed this problem before it started...

    • @rikishook2367
      @rikishook2367 Год назад

      Ugh- so sorry to hear this. It’s a confusing and honestly not a fair process. I really hope your wife gets through this with something she’s happy and successful with!

  • @TheBourbonJerk
    @TheBourbonJerk Год назад

    Well done video Dan. Anxious to get up there and check it all out.

  • @lmcwade
    @lmcwade Год назад +1

    Love the new name. Excited to try your product at some point. I’m a 🇨🇦 living in the UK but luckily my fiancé goes to the US for work occasionally. Good luck!

  • @ChaseJohanson94
    @ChaseJohanson94 Год назад +5

    At least you were able to catch this somewhat early. I love the name Evernorth spirits. Keep up the amazing work!!

  • @danielcalo8220
    @danielcalo8220 Год назад +1

    Hey man best of luck to both u brothers!!!!! Where are u guys located I would love to show some support and purchase a couple of bottles

  • @cowtowncustoms2110
    @cowtowncustoms2110 Год назад +2

    Good Choice! Being in the State up north of me here in Ohio it makes sense and you can get that slow cold aged flavor out of all those barrels!

  • @davereitzel9528
    @davereitzel9528 Год назад

    Great video. Thanks for sharing the background and challenges. Regardless of brand you have fans who are ready to support

  • @TheDeathlessDogs
    @TheDeathlessDogs Год назад

    Sucks that it had to happen, but glad you guys are getting this rebrand done early and moving forward with the vision! I'm glad the Owl is still here.

  • @ryansalfer4381
    @ryansalfer4381 11 месяцев назад

    Love you guys and what you do! Can’t wait to see where this journey takes you, cheers fellas!

  • @johnfarris5439
    @johnfarris5439 Год назад +8

    You guys are venturing into totally unknown territory and absolutely killing it. Smart move changing the name before it became a problem. We are still going to support the hell out of you.

  • @spencerjcolling
    @spencerjcolling Год назад +1

    As a business owner, you have to do what’s right for your business.
    I love the new name and it conveys the same message.

    • @BourbonJunkies
      @BourbonJunkies  Год назад

      Nooo that wasn't what I meant. Patrons were incredibly supportive as a whole!

    • @spencerjcolling
      @spencerjcolling Год назад

      My apologies. I misunderstood. I’ll edit my comment to not spread confusion. Thank you guys for being awesome.

  • @ChicknNugts
    @ChicknNugts Год назад

    Thanks for explaining sourcing versus contract distilling

  • @dadkicks
    @dadkicks Год назад

    My buddy’s started a distillery here in MI a few years ago and had to change the name from Atlas to Alevri….good luck.

  • @tonys4039
    @tonys4039 Год назад

    My condolences for the name and stress, many blessings moving forward and when it's within my means I hope to support you moving forward. Your content is great and I assume your whiskey will be too

  • @kevinosano4
    @kevinosano4 Год назад +2

    Love the new name. You guys should feel good about it! Can't wait to see what you guys do with the new brand.

  • @thestavesociety5815
    @thestavesociety5815 Год назад

    Love it! Nothing changes. Keep at it. I'm in full support.

  • @BB-kr7ep
    @BB-kr7ep Год назад

    No matter the name you will be supported by the people who truly love what you are doing. Keep up the great work, love you guys.

  • @Camneedswhiskey
    @Camneedswhiskey 8 месяцев назад

    Always here to support you guys. Love you guys keep pushing

  • @lasctywi
    @lasctywi 11 месяцев назад

    keep your head up. i look forwad to seeing whats next in your journey

  • @blankcanvasbrewery3264
    @blankcanvasbrewery3264 Год назад

    That is tough. I feel for you guess. Trademark stuff is the worst. A pretty large doughnut out of new England had a very civil conversation with us about a beer we made and we changed the label art and they left us alone after that, but it was such a small thing. I wish you both much luck in future. This will teach you so much for the future of your business. Keep grinding away. You'll get there.

  • @travisrobeson306
    @travisrobeson306 Год назад +2

    Awesome rebrand!

  • @vernonredmon7211
    @vernonredmon7211 Год назад +2

    Rock and roll gentlemen. Keep on trucking.
    God bless.

  • @BuckMcAntlerson
    @BuckMcAntlerson Год назад +4

    Gotta be honest... EVERNORTH is a way better name.
    Virtue Spirits name isn't a big deal to us. Let it go and keep pushing.

  • @Coppercreekplumbing
    @Coppercreekplumbing Год назад

    I trade marked something as well, and its a pain in the ass. The process is way harder than it needs to be. In the end and after throwing enough money at it, you can rest easy for 5 years then renew it prior to it expiring, because there are people who look for it to expire and swoop in and steal it then hold it for ransom. They don't tell you when it expires and its up to you to monitor it. After a few 5 year renewals then it goes to 10 years. I wish you guys all the best.

  • @lfslpc
    @lfslpc 11 месяцев назад

    You were a gentleman enough not to mention what you had to pay in attorney’s fees! As a new venture it is crushing. The new name is great. ALWAYS keep killer juice in the bottles and we will anticipate YOUR ALLOCATION DROPS !!!!!!!

  • @alabamafootballpodcast3582
    @alabamafootballpodcast3582 Год назад +1

    Keep it up fellas. You're in the arena many of us wish we could play in.

  • @christopherharris3435
    @christopherharris3435 Год назад

    What a stressful part of the journey it sounds like sorry y'all are going through it but for whatever it's worth Love the sound of evernorth LETS GOOOOO

  • @JustinCB1221
    @JustinCB1221 Год назад

    Where is the tasting room located?

  • @StacyChiaramonte
    @StacyChiaramonte Год назад

    Evernorth is an awesome name! Sucks that you had to go though this, but how you overcome is what really matters. Looking forward to trying Evernorth!

  • @cstevens818818
    @cstevens818818 Год назад +2

    You will get through this. Not a huge deal in the big picture. And, for what it’s worth, I like the new name more. Best of luck guys!

  • @markntexas8265
    @markntexas8265 8 месяцев назад

    I was wondering about virtue being a weak mark but I have had an issue similar and it's gut wrenching

  • @doublewides
    @doublewides Год назад

    I get doing a video that explains the reason for the name change but I also feel like there was a meeting about how to get as many clicks as possible out of it

  • @mattrrissman
    @mattrrissman Год назад +1

    Love the new name! ☮️ and ❤️

  • @nickwinton
    @nickwinton Год назад +1

    Can we get the directors cut too see if you stopped at that stop sign ? 😂🥃

  • @matthewarend7197
    @matthewarend7197 Год назад

    As a lawyer, I called it at the start of the video that it would turn out to be a trademark issue, but damn, Anheiser Busch?! Yep. You made the right call for sure. You’d get buried in legal fees even if you won. Cut your losses now and move forward safer and better.

  • @joeyyoshizumi
    @joeyyoshizumi Год назад +3

    The two of you guys are amazing! Your fans will ride and die with YOU! Love you guys!

  • @LoJack-zb8fm
    @LoJack-zb8fm Год назад +2

    Virtue Spirits was just a name….. The most important thing is the people who run it…. And that last time I checked, you guys are still there! Love the new name 👍

  • @jp5fens
    @jp5fens Год назад +2

    My daughter saw me watching this and asked if Cookie is okay.

  • @odehhaddad3959
    @odehhaddad3959 Год назад +4

    Evernorth has a nice ring to it

  • @davidhutton8353
    @davidhutton8353 Год назад +3

    Ooof...this is like when you tattoo your girlfriends name on you and then break up. In the end you will be happier though, just need to do something with the tattoo.

    • @rikishook2367
      @rikishook2367 Год назад

      Luckily no one has a ‘Virtue’ tattoo. Just lots of money in branding a collateral 😂🤷🏻‍♀️😅

  • @scotty6bites
    @scotty6bites Год назад

    Such good video quality… I love the little downtown shot! I was waiting for you to say who owned the rights to virtue and I was thinking like a little mom and pop and then you said Anheuser Busch 😮😮😮

  • @scottbaron121
    @scottbaron121 Год назад

    As a former business owner who went through a similar problem (not in your particular industry)...the EMOTIONAL attachment to the NAME will pass. Trust me. It will. In 5 years, you and more importantly...YOUR CUSTOMERS...will only know the name you have NOW. Not the name you had 5 years ago. Best of luck, boys. I'm in Florida and am looking forward to trying your product...REGARDLESS of the name you put on it.

  • @cjmann765
    @cjmann765 Год назад +2

    Those virtue spirits bottles just shot up on secondary I bet

  • @mplayne
    @mplayne Год назад

    Go get that Anheiser Busch seed money they need some good pub. Hey Bourbon Junkies fans will support no matter the name. Looking forward to having some of your Bourbon

  • @MathewSchaffer
    @MathewSchaffer Год назад

    I was pretty bummed for you guys at first... And then I saw Evernorth. That's a killer name. All the best going forward!

  • @TheWhiskeyRambler
    @TheWhiskeyRambler Год назад +1

    Stinks you have to change the name. Hope it’s not going to cost you too much money. I’ve been wondering where to get your stuff since I can’t swing a Patreon. I’ll have to make the drive down to the tasting room one of these Fridays, hopefully one will line up with me having the day off.

  • @goose7782
    @goose7782 Год назад +2

    Dan, you could have called it Doodoo Spirits and we would still support you! Cheers brother, you’re doing things the right way!

    • @toolbox7293
      @toolbox7293 Год назад +1

      Wouldn't be surprised if Anheuser-Busch has a trademark on Doodoo Spirits already.

  • @gibbyshorts458
    @gibbyshorts458 Год назад

    Love the new name. I think it fits y’all even better

  • @JasonTurcotte
    @JasonTurcotte Год назад +2

    We got you guys! Get that stuff shippable to Massachusetts and I’ll buy the crap out of it. 😂

  • @robh7882
    @robh7882 Год назад

    Sorry you guys had to go thru all this. This will only make you stronger in the long run!

  • @blakestrumbel7237
    @blakestrumbel7237 Год назад +1

    Feels like I am flicking off Anheuser when I drink out of my virtue aged and ore glass now. Kind of fun.

    • @BourbonJunkies
      @BourbonJunkies  Год назад +1

      They didn't do anything they did file them first. This is preventative.

  • @charlesgress4752
    @charlesgress4752 Год назад +2

    Your spirit is virtuous for doing such things. Cheers

  • @alberthartl2730
    @alberthartl2730 Год назад

    OMG I just come across your video on RUclips or tick tock I guess whatever channel we're on right this moment. Laugh out loud. I'm 66 years old. Love rock and roll. Love Bob Seger, and the many other rock and roll bands from our air rock on dude. You are an inspiration and don't listen to any any distractors. Just keep doing what you're doing. Post some more videos would you? Thanks AJ, Marion and Iowa

  • @Bruce-g1p
    @Bruce-g1p Год назад +3

    I like the name…hope nothing but the best for you guys 🎉